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ASSOCIATE PROF. DR. CECILIA CHEONG YIN MEI

Department of English Language

Faculty of Languages and Linguistics

ceciliac@um.edu.my
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 3 Projects
Project Title Progress Status
A Socio-Semiotic Multimodal Analysis of Interactive Meanings in the Narrative Construction of Pakistani TV Advertisements
new
The Analysis Of Communicative Competence Of Air Navigation Students Of Medan Aviation Polytechnic Based On Indonesian Aviation Curriculum
on going
A Linguistics Analysis Of Branding Strategies For Infant Formula Milk Product
end
This information is generated from Research Grant Management System
Latest Publication
2024

Corporate branding of academic institutions: semiotic communication of logos and names

2024

Multimodal narrativity in a Pakistani TV advertisement: a socio-semiotic and narratological analysis

2024

Embracing the Nuances of English Language Education in Modern Contexts

2024

A genre-based investigation of the "About Us" section of private hospitals' websites

2024

Accreditation Manual for Programme Owner: Guidelines for Preparing and Submission of the Programme Accreditation Report

2013

A MULTI-DIMENSIONAL GENRE ANALYSIS OF TOURISM HOMEPAGES AND WEB-MEDIATED ADVERTORIALS

2007

ENGLISH FOR SCIENCE AND TECHNOLOGY (FORMS 4 AND 5)

2003

LANGUAGE LEARNING AND COGNITION

2023

Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy

2022

Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers

2003

Cognitive Strategies of Students in Reading Literary Texts in English

2001

Sub- Stratum Transfer Among Low Proficiency Students in Written English