Cecilia Cheong Yin Mei (PhD) is an Associate Professor in the English Language Department, Faculty of Languages and Linguistics, Universiti Malaya. She is currently the Deputy Dean of Undergraduate Studies, overseeing 9 undergraduate programmes. She was formerly the Faculty's Head of Multimedia Planning Unit, where she headed a few committees.  Her research interests include (Critical) Genre Analysis, Multimodal Discourse Analysis, English for Specific Purposes, and Communication and Professional Discourse.   She has been a Principal Investigator of various research projects, particularly involving the study of various professional genres and multimodal texts and discourses.  She was a Co-Investigator of the University’s Research Grant sub-programme on Health Tourism in Malaysia; the Malaysian Ministry of Higher Education’s Strategic Plan for the Development of English Language at Public Higher Education Institutions; and West Chester University, USA’s Research and Creative Activities (RACA) project on the meaning of ‘quality’ in online courses at a Malaysian university.  She is currently the Principal Investigator (UM) and Consultant of Universitas Medan Indonesia's International Grant project on the analysis of communicative competence of air navigation students of Medan Aviation Polytechnic based on the Indonesian Aviation Curriculum.  Cecilia has supervised postgraduate students' research to completion, and currently supervises several PhD and Master's students’ research on Critical Genre Analysis, English for Specific Purposes (ESP) and Multimodality.  She has taught ESL and EFL for