Salinah Jaafar ialah Profesor Madya di Akademi Pengajian Melayu, Universiti Malaya, dengan kepakaran dalam Leksikologi, Linguistik Melayu, Kesantunan Berbahasa, dan Terjemahan. Beliau memperoleh Ph.D. (2008) dalam bidang Leksikologi dan pernah mengikuti penyelidikan di University of Birmingham, UK. Mantan Pengarah Akademi Pengajian Melayu (2020–2022) ini aktif menulis dalam jurnal berindeks Scopus dan ISI, serta menerbitkan buku ilmiah bersama penerbit MAPIM. Dengan pengalaman hampir tiga dekad dalam pendidikan tinggi, beliau dikenali sebagai pensyarah yang berdedikasi, tekun, dan komited terhadap kecemerlangan ilmu. Selain mengajar, beliau giat dalam penyelidikan FRGS yang merangkumi bidang Pragmatik, Hubungan Etnik, Korpus Melayu, Linguistik Komputer, dan Terjemahan Hadis. Pengalaman luasnya sebagai pentadbir universiti turut memantapkan peranan beliau dalam kepimpinan akademik, pembangunan kurikulum, serta pementoran staf.

Salinah Jaafar is an Associate Professor at the Academy of Malay Studies, University of Malaya, specializing in Lexicology, Malay Linguistics, Language Politeness, and Translation Studies. She earned her Ph.D. (2008) in Lexicology and completed a six-month research attachment at the Centre for Academic Research in English (CARE), University of Birmingham, UK.  A former Director of the Academy of Malay Studies (2020–2022), she is an active scholar whose works have been published in Scopus- and ISI-indexed journals as well as in scholarly books by MAPIM Press. With nearly three decades of experience in higher education, she is known for her dedication, diligence, and strong commitment to academic excellence.  Beyond teaching, she is actively involved in FRGS-funded research focusing on Pragmatics, Ethnic Relations, Malay Corpus Development, Computational Linguistics, and Hadith Translation. Her extensive administrative experience at the University of Malaya has also strengthened her role in academic leadership, curriculum development, and staff mentorship.