ARTICLE IN ACADEMIC JOURNALS
| NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
|---|---|
| 1. |
Understanding users & apos; switching intention of cloud storage services: A push-pull-mooring framework
2023
Author(s) : Amrul Asraf Bin Mohd Any Source :
JOURNAL OF CONSUMER BEHAVIOUR
DOI :
10.1002/cb.2239
|
| 2. |
Does patient empowerment matter in building loyalty?
2022
Author(s) : Amrul Asraf Bin Mohd Any Source :
INTERNATIONAL JOURNAL OF CONSUMER STUDIES
DOI :
10.1111/ijcs.12718
|
| 3. |
Social Media Agencies and Clients: A Resource Integration Approach
2021
Author(s) : Amrul Asraf Bin Mohd Any Source :
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
DOI :
10.1080/1051712X.2021.2012080
|
| 4. |
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
2021
Author(s) : Amrul Asraf Bin Mohd Any, Yusniza Binti Kamarulzaman Source :
JOURNAL OF RETAILING AND CONSUMER SERVICES
DOI :
10.1016/j.jretconser.2020.102354
|
| 5. |
To Fly or Not to Fly? An Empirical Study of Trust, Post-Recovery Satisfaction and Loyalty of Malaysia Airlines Passengers
2019
Author(s) : Ezlika Binti Mohd Ghazali, Amrul Asraf Bin Mohd Any Source :
JOURNAL OF SERVICE THEORY AND PRACTICE
DOI :
10.1108/JSTP-10-2018-0223
|
| 6. |
Online Purchasing: The Role of Web Experience Factors
2019
Author(s) : Noor Akma Binti Mohd Salleh, Philip J. Kitchen, Amrul Asraf Bin Mohd Any, Norbani Binti Che Ha Source :
International Journal of Electronic Marketing and Retailing
DOI :
https://doi.org/10.1504/IJEMR.2019.100701
|
| 7. |
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. 39-48.
2019
Author(s) : Amrul Asraf Bin Mohd Any Source :
Journal of Hospitality and Tourism Management
DOI :
10.1016/j.jhtm.2018.11.002
|
| 8. |
To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers
2019
Author(s) : Ezlika Binti Mohd Ghazali, Amrul Asraf Bin Mohd Any Source :
JOURNAL OF SERVICE THEORY AND PRACTICE
DOI :
10.1108/JSTP-10-2018-0223
|
| 9. |
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
2019
Author(s) : Amrul Asraf Bin Mohd Any, Yusniza Binti Kamarulzaman Source :
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
|
| 10. |
Antecedents of consumer-based electronic retail brand equity: An integrated model
2018
Author(s) : Muhammad Mohsin Butt, Yu Yingchen, Dilip S. Mutum, Khong Kok Wei, Hiram Ting, Amrul Asraf Bin Mohd Any Source :
Asian Academy of Management Journal (AAMJ)
|
| 11. |
Avoidance of Sponsored Posts on Consumer Generated Content: A Study of Personal Blogs
2018
Author(s) : Dilip S. Mutum, Bang Nguyen, Ezlika Binti Mohd Ghazali, Amrul Asraf Bin Mohd Any Source :
BOTTOM LINE
DOI :
10.1108/BL-09-2017-0027
|
| 12. |
The Influence of Financial Literacy, Risk Aversion and Expectations on Retirement Planning and Portfolio Allocation in Malaysia
2017
Author(s) : Zailan Bin Siri, Ruhaila Binti Md. Kasmani Source :
Gadjah Mada International Journal of Business
|
| 13. |
Young Adults Perceptions of Online Service Quality
2016
Author(s) : Amrul Asraf Bin Mohd Any, Hassan Valinejad Source :
International Journal of Electronic Marketing and Retailing
|
| 14. |
Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers
2016
Author(s) : Bang Nguyen, Dilip S. Mutum, Amrul Asraf Bin Mohd Any, Ezlika Binti Mohd Ghazali Source :
ELECTRONIC MARKETS
DOI :
10.1007/s12525-016-0218-1
|
| 15. |
Measuring Users\ Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?
2015
Author(s) : Amrul Asraf Bin Mohd Any Source :
Journal of Travel Research
|
| 16. |
Measuring Users Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?
2015
Author(s) : Heidi Winklhofer, Christine Ennew, Amrul Asraf Bin Mohd Any Source :
Journal of Travel Research
|
| 17. |
Food Choice Motives of Different Ethnics and the Foodies Segment in Kuala Lumpur
2014
Source :
BRITISH FOOD JOURNAL
|
| 18. |
Key factors for engagement in Independent Financial Advisor (IFA) services in Malaysia (in press)
2013
Author(s) : Amrul Asraf Bin Mohd Any, Nurul Shahnaz Binti Ahmad Mahdzan, Wan Azrul Wan Zainal Abidin Source :
International Journal of Advances in Management and Economics
|
| 19. |
Value evaluation of customer experience using consumer generated content
2012
|
CHAPTER IN BOOK
| NO | DETAILS OF CHAPTER IN BOOK |
|---|---|
| 1. |
Co-creating value with online banking services: The case of Maybank
2016
|
| 2. |
Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond
2016
Author(s) : Amrul Asraf Bin Mohd Any |
PROCEEDING
| NO | DETAILS OF PROCEEDING |
|---|---|
| 1. |
A conceptualisation of customer participation and
customer perceived value in an Internet self-
service
technology environment
2009
Author(s) : Amrul Asraf Bin Mohd Any |
| 2. |
How effective is your hotel website? a business
segment perspective.
2006
Author(s) : Amrul Asraf Bin Mohd Any |
| 3. |
Internet Marketing Strategy: An Analysis of Hotel
Websites Features and Industry Perceptions.
2005
Author(s) : Amrul Asraf Bin Mohd Any |
| 4. |
Quality Management Practices in the Banking
Organizations: Exploratory Study in the Case of
Malaysia
2005
Author(s) : Amrul Asraf Bin Mohd Any |
RESEARCH COLLABORATOR
| GRANT | PROGRESS | STATUS |
|---|