ARTICLE IN ACADEMIC JOURNALS
NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
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1. |
Understanding users & apos; switching intention of cloud storage services: A push-pull-mooring framework
2023
Author(s) : Amrul Asraf Bin Mohd Any Source : JOURNAL OF CONSUMER BEHAVIOUR DOI : 10.1002/cb.2239 |
2. |
Does patient empowerment matter in building loyalty?
2022
Author(s) : Amrul Asraf Bin Mohd Any Source : INTERNATIONAL JOURNAL OF CONSUMER STUDIES DOI : 10.1111/ijcs.12718 |
3. |
Social Media Agencies and Clients: A Resource Integration Approach
2021
Author(s) : Amrul Asraf Bin Mohd Any Source : JOURNAL OF BUSINESS-TO-BUSINESS MARKETING DOI : 10.1080/1051712X.2021.2012080 |
4. |
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
2021
Author(s) : Amrul Asraf Bin Mohd Any,Yusniza Binti Kamarulzaman Source : JOURNAL OF RETAILING AND CONSUMER SERVICES DOI : 10.1016/j.jretconser.2020.102354 |
5. |
Online Purchasing: The Role of Web Experience Factors
2019
Author(s) : Noor Akma Binti Mohd Salleh,Norbani Binti Che Ha,Amrul Asraf Bin Mohd Any,Philip J. Kitchen Source : International Journal of Electronic Marketing and Retailing DOI : https://doi.org/10.1504/IJEMR.2019.100701 |
6. |
To Fly or Not to Fly? An Empirical Study of Trust, Post-Recovery Satisfaction and Loyalty of Malaysia Airlines Passengers
2019
Author(s) : Ezlika Binti Mohd Ghazali,Amrul Asraf Bin Mohd Any Source : JOURNAL OF SERVICE THEORY AND PRACTICE DOI : 10.1108/JSTP-10-2018-0223 |
7. |
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. 39-48.
2019
Author(s) : Amrul Asraf Bin Mohd Any Source : Journal of Hospitality and Tourism Management DOI : 10.1016/j.jhtm.2018.11.002 |
8. |
To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers
2019
Author(s) : Ezlika Binti Mohd Ghazali,Amrul Asraf Bin Mohd Any Source : JOURNAL OF SERVICE THEORY AND PRACTICE |
9. |
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
2019
Author(s) : Amrul Asraf Bin Mohd Any,Yusniza Binti Kamarulzaman Source : JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT |
10. |
Avoidance of Sponsored Posts on Consumer Generated Content: A Study of Personal Blogs
2018
Source : BOTTOM LINE DOI : 10.1108/BL-09-2017-0027 |
11. |
Antecedents of consumer-based electronic retail brand equity: An integrated model
2018
Author(s) : Amrul Asraf Bin Mohd Any,Muhammad Mohsin Butt,Yu Yingchen,Dilip S. Mutum,Khong Kok Wei,Hiram Ting Source : Asian Academy of Management Journal (AAMJ) |
12. |
The Influence of Financial Literacy, Risk Aversion and Expectations on Retirement Planning and Portfolio Allocation in Malaysia
2017
Source : Gadjah Mada International Journal of Business |
13. |
Young Adults Perceptions of Online Service Quality
2016
Author(s) : Amrul Asraf Bin Mohd Any,Hassan Valinejad Source : International Journal of Electronic Marketing and Retailing |
14. |
Constructing Online Switching Barriers: Examining the Effects of Switching Costs and Alternative Attractiveness on E-Store Loyalty in Online Pure-Play Retailers
2016
Source : ELECTRONIC MARKETS DOI : 10.1007/s12525-016-0218-1 |
15. |
Measuring Users Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?
2015
Source : Journal of Travel Research |
16. |
Measuring Users\ Value Experience on a Travel Website (e-Value): What Value Is Cocreated by the User?
2015
Author(s) : Amrul Asraf Bin Mohd Any Source : Journal of Travel Research |
17. |
Food Choice Motives of Different Ethnics and the Foodies Segment in Kuala Lumpur
2014
Source : BRITISH FOOD JOURNAL |
18. |
Key factors for engagement in Independent Financial Advisor (IFA) services in Malaysia (in press)
2013
Source : International Journal of Advances in Management and Economics |
19. |
Value evaluation of customer experience using consumer generated content
2012
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CHAPTER IN BOOK
NO | DETAILS OF CHAPTER IN BOOK |
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1. |
Co-creating value with online banking services: The case of Maybank
2016
|
2. |
Prince Court Medical Centre (PCMC): The hospital with a 5-star hotel-like experience and beyond
2016
Author(s) : Amrul Asraf Bin Mohd Any |
PROCEEDING
NO | DETAILS OF PROCEEDING |
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1. |
A conceptualisation of customer participation and
customer perceived value in an Internet self-
service
technology environment
2009
Author(s) : Amrul Asraf Bin Mohd Any |
2. |
How effective is your hotel website? a business
segment perspective.
2006
Author(s) : Amrul Asraf Bin Mohd Any |
3. |
Quality Management Practices in the Banking
Organizations: Exploratory Study in the Case of
Malaysia
2005
Author(s) : Amrul Asraf Bin Mohd Any |
4. |
Internet Marketing Strategy: An Analysis of Hotel
Websites Features and Industry Perceptions.
2005
Author(s) : Amrul Asraf Bin Mohd Any |
RESEARCH COLLABORATOR
GRANT | PROGRESS | STATUS |
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