Dr. Zeeda Fatimah Mohamad is an Associate Professor at the Department of Science and Technology Studies (STS), Faculty of Science, University of Malaya. She holds a BSc. in Ecology from the Institute of Biological Sciences, Universiti Malaya; MSc in Environmental Management and Policy from the International Institute of Industrial Environmental Economics (IIIEE), Lund University, Sweden; and MSc and PhD in Science and Technology Policy from SPRU Science and Technology Policy, University of Sussex, United Kingdom. In line with her academic background, Zeeda s research interest is primarily to understand the relationship between the development of science, technology and innovation (STI) and environmental protection, particularly within the context of sustainable development and associated challenges to late-industrialising countries. She is also one the founding and active member of the UM Campus Sustainability Initiative.