Dr. Ong Tze Chin received her PhD and LLM from Universiti Kebangsaan Malaysia (UKM) under the scholarship of the Ministry of Higher Education, Malaysia. Prior to her academic career, she was a practicing lawyer in litigation after obtaining her LLB(Hons) Degree from University of Northumbria, Newcastle Upon Tyne, UK. She was called to the UK Bar as Barrister-at-Law by the Honourable Society of Gray’s Inn in 2005 and Malaysian Bar as an advocate and solicitor of the High Court of Malaya in 2007. She started her academic career in 2010 and has been actively involved in teaching and research. She is a passionate researcher and has been actively involved in many research writings and projects. She has published over 20 publications both national and internationally including journal articles, chapters in books and proceedings. She specialises in consumer protection law, comparative legal research, contract law, law of remedies, sale of goods and alternative dispute resolution. Her research area is in consumer protection law, particularly in the current consumer issues related to e-commerce and competition law. She is currently the project leader for FRGS research project of "A Framework for Competition Law on Digital Market of E-commerce Platforms in Malaysia." She completed 2019 FRGS research project on building guidelines for avoidance of fraudulent online sale for consumer protection. She had been involved in competition law research project funded by Malaysian Competition Commission (MyCC) and successfully completed the research project on Behavioural Insights of Voluntary Tax Compliance of Malaysian E-commerce funded by Inland Revenue Board of Malaysia (LHDN). She also consulted on the OPSS UK Product Safety Review: Call for Evidence Response of the Product Liability Forum in 2021 on issues related to product safety on IoT. Her recent consultation projects include ASEAN Guidelines on Consumer Protection in E-Commerce and ASEAN Guidelines on Unfair Contract Terms of Consumer Protection in ASEAN (PROTECT I) and (PROTECT II) project implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and funded by the Federal Ministry for Economic Cooperation and Development (BMZ) of Germany. She is also the consultant for KK IT Research Art, Japan on the research project awarded by Mitsubishi Research Institute (MRI) on laws and regulations in Malaysia common to IoT products.