Curriculum Vitae

DR. ONG TZE CHIN

Senior Lecturer
  • Dean's Office
    Faculty of Law
  • tzechinong
  • 03-79676553

BIOGRAPHY

Dr. Ong Tze Chin is an accomplished legal scholar, consultant, and former litigation advocate specializing in competition law and consumer protection law. Her career bridges rigorous academic research with international policy formulation, focusing on the intersection of consumer rights, e-commerce platforms, and digital market competition. Over more than 15 years in legal academia and practice, she has established herself as a trusted advisor to government bodies, international development agencies, and multinational research institutes.

Academic Foundations and Professional Credentials

Dr. Ong’s deep expertise in consumer protection law is built on a robust academic and practical foundation. She earned her Bachelor of Laws with Honours, LLB (Hons), from the University of Northumbria, Newcastle Upon Tyne, United Kingdom. She was called to the UK Bar as a Barrister-at-Law by the Honourable Society of Gray’s Inn in 2005. Returning to Malaysia, she was admitted to the Malaysian Bar as an Advocate and Solicitor of the High Court of Malaya in 2007, practicing active courtroom litigation before transitioning to higher education.

Advancing her specialization, she secured a prestigious scholarship from the Ministry of Higher Education, Malaysia, to pursue postgraduate research at the National University of Malaysia, Universiti Kebangsaan Malaysia (UKM), where she obtained both her Master of Laws (LLM) and Doctor of Philosophy (PhD). Her doctoral and postgraduate work strictly focused on the evolution of consumer remedy systems, contract law and the sale of goods.

International Research Project and Consultancy

Dr. Ong is frequently sought after by global organizations to draft regional regulatory frameworks and evaluate emerging consumer risks. Her significant contributions to international consumer policy include:

  • Bioethics and Consumer Tech (2024–2026): She serves as a co-researcher on an international project titled Health-related Smart Wearables in Malaysia: Ethical Issues and Legal Challenges, funded by the Southeast Asia Bioethics Network under the Wellcome Trust, addressing consumer rights and data privacy in smart medical technologies.
  • Mitsubishi Research Institute (Japan, 2024): Appointed as a specialist consultant for KK IT Research Art on a project awarded by the Mitsubishi Research Institute (MRI), assessing Malaysian laws and regulations governing IoT consumer goods.
  • ASEAN Consumer Protection Frameworks (2022–2023): Appointed as an expert consultant by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, funded by the German Federal Ministry for Economic Cooperation and Development (BMZ). She successfully authored and implemented two landmark regional toolkits: the ASEAN Guidelines on Consumer Protection in E-Commerce (PROTECT I) and the ASEAN Guidelines on Unfair Contract Terms of Consumer Protection in ASEAN (PROTECT II).
  • IoT and Smart Product Safety (2021): Contributed critical evidence to the United Kingdom’s Office for Product Safety and Standards (OPSS) Product Safety Review through the Product Liability Forum, focusing on consumer safety in Internet of Things (IoT) environments.

National Funded Research and Leadership

Nationally, Dr. Ong serves as a principal investigator for high-impact research projects aimed at protecting digital consumers and ensuring fair marketplace competition:

  • Steering Committee Member for Legislative Review (2024–2025): Appointed by the Ministry of Domestic Trade and Cost of Living (KPDN), she serves as a member of the Steering Committee tasked with reviewing the Electronic Commerce Act 2006, directly driving national legislative reform to address the modern digital economy.
  • Digital Market Competition (2022–2025): She led a major Fundamental Research Grant Scheme (FRGS) project funded by the Ministry of Higher Education, examining Competition Law on the Digital Market of E-commerce Platforms in Malaysia.
  • Fraud Prevention & E-Commerce Compliance: She previously completed a 2019 FRGS project dedicated to constructing national guidelines for the avoidance of fraudulent online sales. Furthermore, her consumer-centric approach led to a successful research collaboration with the Inland Revenue Board of Malaysia (LHDN) on the Behavioural Insights of Voluntary Tax Compliance of Malaysian E-commerce, alongside targeted competition law research funded by the Malaysia Competition Commission (MyCC).

Since commencing her academic career in 2010, Dr. Ong has published over 20 peer-reviewed journal articles, book chapters, and international conference proceedings. Her published work centers on the modernisation of consumer protection law to address modern, cross-border digital challenges. Her technical areas of expertise encompass comparative legal research, the law of remedies, alternative dispute resolution (ADR), commercial law, and digital antitrust.

AREAS OF EXPERTISE

  • COMMERCIAL LAW
    Social Sciences, Law, Conventional Law
  • COMPARATIVE LAW
    Social Sciences, Law, Conventional Law
  • COMPETITION LAW
    Social Sciences, Law, Conventional Law
  • ALTERNATIVE DISPUTE RESOLUTION
    Social Sciences, Law, Conventional Law
  • CONSUMER LAW
    Social Sciences, Law, Conventional Law
  • CIRCULAR ECONOMY
    Environment Sustainability, Sustainable Consumption And Production (scp)
  • DIGITAL ECONOMY
    Economic Empowerment, Economic Growth
  • ASEAN COMMERCIAL HUB
    Economic Empowerment, Economic Growth
  • CAPACITY BUILDING ENHANCEMENT
    Economic Empowerment, Economic Stability

ACADEMIC QUALIFICATION

  • PHD, (Philosophy)
    Universiti Kebangsaan Malaysia (UKM)
  • LLM, (Bidang Undang-undang)
    Universiti Kebangsaan Malaysia (UKM)
  • POSTGRADUATE DIPLOMA, (BAR VOCATIONAL COURSE)
    University of Northumbria, Newcastle
  • LLB, (Law)
    University of Northumbria, Newcastle

ADMINISTRATIVE DUTIES

  • Committee Members
    01 Jan 2026 - 31 Dec 2028 (Faculty of Law, Faculty of Law)
  • Appointment as UMREC Committee Member (non-clinical) from 15/12/2025 to 30/9/2027
    15 Dec 2025 - 30 Sep 2027 (University Malaya)
  • Task Force Member
    03 Sep 2024 - 16 Oct 2025 (University Malaya)
  • Penyelaras Program Ijazah Sarjana Undang-undang Kommersial dari 12 Mei 2023 hingga 10 Mei 2025
    12 May 2023 - 10 May 2025 (Faculty of Law, Faculty of Law)
  • Programme Coordinator for Master of Commercial Law
    12 May 2023 - 10 May 2025 (Faculty of Law, Faculty of Law)
  • JAWATANKUASA PEMANDU (JKP) KAJIAN SEMAKAN SEMULA PERUNDANGAN E-DAGANG KEMENTERIAN PERDAGANGAN DALAM NEGERI DAN KOS SARA HIDUP
    27 May 2024 - 30 Apr 2025 (National)
  • Committee Members
    01 Jan 2023 - 31 Dec 2024 (Faculty of Law, Faculty of Law)
  • Panel Penemuduga bagi Program Kemasukan Sarjana Undang-Undang Sesi 2024/25 (Fasa 4)
    25 Sep 2024 - 25 Nov 2024 (Faculty of Law, Faculty of Law)
  • Panel Penemuduga Saluran UPU Sesi 2024/25
    20 Jun 2024 - 21 Jun 2024 (Faculty of Law, Faculty of Law)
  • PANEL TEMUDUGA KEMASUKAN PELAJAR SARJANA MUDA UNDANG-UNDANG BAGI SESI 2022/2023, FAKULTI UNDANG-UNDANG
    07 Jun 2023 - 14 Jun 2023 (University Malaya)
  • Programme Coordinator
    07 Jun 2021 - 31 Dec 2022 (Faculty of Law, Faculty of Law)
  • Panel Penemuduga bagi kemasukkan pelajar baru ke Fakulti Undang - Undang tahun 2021, Faculty, 08/06/2021 to 15/06/2021
    08 Jun 2021 - 15 Jun 2021 (Faculty of Law, Faculty of Law)

MEMBERSHIPS

  • ASIAN JOURNAL OF LAW AND GOVERNANCE, CHIEF EDITOR/ EDITOR IN CHIEF
    2024 to 2026 (National)
  • AAIL MEMBERSHIP, MEMBER
    Since 2022 (International)
  • ASEAN LAW ASSOCIATIONS, MEMBER
    Since 2019 (National)
  • ASIA SOCIETY OF RESEARCHERS, ACADEMIC MEMBER
    Since 2019 (International)
  • INTERNATIONAL ASSOCIATION OF EDUCATORS AND RESEARCHERS (IAER), ACTIVE MEMBER
    Since 2019 (International)
  • MALAYSIAN CONSUMER AND FAMILY ECONOMICS ASSOCIATION (MACFEA), LIFE MEMBERSHIP
    Since 2019 (National)
  • INNS OF COURT MALAYSIA, MEMBER
    Since 2019 (National)
  • THE HONOURABLE SOCIETY OF GRAY'S INN, GRADUATE
    Since 2004 (International)
  • LIFE MEMBER, MEMBER
    Since 2019 (International)
  • EDITORIAL BOARD MEMBER, EDITORIAL BOARD
    2021 to 2024 (National)
  • BRITISH INSTITUTE OF INTERNATIONAL AND COMPARATIVE LAW, MEMBER
    2021 to 2022 (International)
  • BRITISH INSTITUTE OF INTERNATIONAL AND COMPARATIVE LAW, MEMBER
    2021 to 2022 (International)
  • EDITORIAL BOARD MEMBER, EDITORIAL BOARD
    2020 to 2021 (National)

PUBLICATIONS

Article in Journal
  1. HAIJING HUANG, & ONG TZE CHIN. (2025). THE FUTURE OF E-COMMERCE DISPUTES: AN ANALYSIS OF MULTILATERAL DISPUTE RESOLUTION MECHANISMS , Journal of Malaysian and Comparative Law, 51(1), 63–86.
  2. HAIJING HUANG, & ONG TZE CHIN. (2025). THE FUTURE OF E-COMMERCE DISPUTES: AN ANALYSIS OF MULTILATERAL DISPUTE RESOLUTION MECHANISMS . Journal of Malaysian and Comparative Law, 51(1), 63–86.
  3. Hal, L.K., Ong, T.C., Noor Sharoja Sapiei (2025). E-COMMERCE TAXATION IN MALAYSIA UNDER THE INCOME TAX ACT 1967: ISSUES AND CHALLENGES (PART 1) Tax Guardian, vol 18/no. 4/2025/Q4.
  4. Lee, M., & Ong, T. (2025). Competitive Harms of Unfair Commercial Practices in the E-commerce Platforms Market: The Way Forward for ASEAN. Yearbook of Antitrust and Regulatory Studies, 18(31). https://doi.org/10.7172/1689-9024.YARS.2025.18.31.7
  5. Lee, C. M. F., & Ong, T. C. (2023). Analysis of Malaysian Competition Law and Policies in the E-Commerce Platforms Market. Asian Journal of Law and Policy, 3(3), 137–158.
  6. Norhoneydayatie Abdul Manap, Farhah Abdullah, Tze Chin Ong and Nor Qamal Danial Mohd Safuan (2022)THE BURDEN OF PROOF IN MISREPRESENTATION IN CONTRACTS: A LEGAL ANALYSIS, Int. J. Adv. Res. 10(03), 549-557
  7. Abdullah, F., Ong, T.C. , Abdul Manap, N., Bidin, A. and Abd Aziz, H. (2021) A Comparative Analysis of Unfair Terms in Consumer Contracts in Malaysia and Singapore, Pertanika J. Soc. Sci. & Hum. 29 (S2): 199 - 133 (2021)
  8. Tengku Noor Azira Tengku Zainudin, Mohd Zamre Mohd Zahir, Ahmad Azam Mohd Shariff, Ramalinggam Rajamanickam, Ong Tze Chin, Zainunnisaa Abd Rahman, Nor Hikma Mohamad Nor, Syafiq Sulaiman, Asiah Bidin, Murshamshul Kamariah Musa and Kamaliah Salleh (2021) Legal Exploration of Right to Health, Pertanika J. Soc. Sci. & Hum. 29 (S2): 221 - 232 (2021)
  9. Abdul Manap, N., Ong, T.C., Abdullah, F. (2020) REMEDY FOR MISREPRESENTATION IN CONTRACTS: A CASE ANALYSIS IN MALAYSIA, Int. J. Adv. Res. 8(11), 380-385
  10. Ong, T.C., Ow Yong, M.G., Abdul Manap, N., Abdullah, F., Ong, T.S. (2020) MARKET STRUCTURE OF E-COMMERCE CONSUMER SALE OF GOODS: COMPETITION LAW PERSPECTIVE. JCR. 2020; 7(18): 1336-1344. doi:10.31838/jcr.07.18.172
  11. Teik Aun, Wong, Tze Chin, Ong, Su Fern, Tan & Jin Yao, Koay
  12. Abdullah, F., Ong T.C., Na aim, M.S.M., & Nor, H.D. (2019) Legislative Enforcement of Contractual Fairness in Malaysian Consumer Contracts
  13. Nazruzila Razniza Mohd Nadzri, Ong Tze Chin & Kalaveny Kanagasingam (2019) Professional Employees: Are They Not Vulnerable?
  14. Ong , T.C., Ow Yong, M.G., & Ong, T.S. (2019) E-Commerce Consumer Contracts for Sale of Goods: Privacy Perspective, International Journal of Innovation, Creativity & Change, Vol 8, Issue 6, 2019
  15. Teh, B.H., Ong, T.S., Pang, L.T., Muhammad, H., Ong, T.C. (2019) The Influence of Corporate Social Responsibility (CSR) Activities on Consumers Purchasing Behavior, UKM Journal of Management 51 56 (2019) 20.
  16. Ong, T.C., Yusoff, S.S.A. (2017) Pengurusan Kontrak Melalui Teori Remedi, UKM Journal of Management 51 (2017) 14
  17. Chin, O.T. , Yusoff, S.S.A. (2017) ASEAN Consumer Contract Laws: Consumer Remedies in Malaysia and Singapore, Journal of International Business Management (11) 6
ESCI
  1. Ong, Tze Chin; Lee, Mei Fei (2024). Competition Law in the E-Commerce Platforms Market Post-Pandemic: A Comparative Analysis of the European Union, China, and Malaysia, LAW AND DEVELOPMENT REVIEW. . doi:10.1515/ldr-2024-0035
  2. Abdullah, Nurhidayah; Chin, Ong Tze; Nasir, Nur Atiqah (2023). Good Faith in Construction Contract: A Common Law Perspective, INTERNATIONAL JOURNAL OF SUSTAINABLE CONSTRUCTION ENGINEERING AND TECHNOLOGY. 14(2), 88-95. doi:10.30880/ijscet.2023.14.02.009
  3. San Ong, Tze; Ni Soh, Wei; Tan, Chee Leong; Teh, Boon Heng; Ong, Tze Chin (2022). Role of Country Governance for Improved Environmental Performance, INDONESIAN JOURNAL OF SUSTAINABILITY ACCOUNTING AND MANAGEMENT. 6(2), 278-290. doi:10.28992/ijsam.v6i2.574
Scopus
  1. Huang H., Ong T.C. (2025). ASIAN VALUES IN INTERNATIONAL DISPUTE SETTLEMENT: ISSUES OF PARALLEL JURISDICTION, Indonesian Journal of International Law. 22(3), 609-644. doi:10.17304/ijil.vol22.3.1916
  2. Abdullah N., Chin O.T., Nasir N.A. (2023). Good Faith in Construction Contract: A Common Law Perspective, International Journal of Sustainable Construction Engineering and Technology. 14(2), 88-95. doi:10.30880/ijscet.2023.14.02.009
  3. Ong T.C., Abdullah N., Wen J.D.T. (2023). BEHIND THE SCENES OF CONTROVERSIAL INTERNATIONAL COMMERCIAL ARBITRATION: CASE STUDY OF HEIRS TO THE SULTANATE OF SULU V. MALAYSIA, Indonesian Journal of International Law. 20(3), 471-502. doi:10.17304/ijil.vol20.3.3
  4. Ong T.C., Kunhibava S.B., Manap N.B.A., Halim Z.B.A., Thambapillay S., Lee M.F. (2023). Reconsidering e-commerce platforms competition law in enhancing sustainable consumption and production, Regulating Fair Competition Toward Sustainable Development Goals. , 1-27. doi:10.4018/9798369303900.ch001
  5. Ong T.C., Lee M.F., AbdulManap N., Halim Z.A., Thambapillay S. (2023). CONSUMER HARMS ARISING FROM THE COMPETITION DYNAMIC OF E-COMMERCE PLATFORMS IN MALAYSIA, International Journal on Consumer Law and Practice. 11, 71-96
Books
  1. Abdullah, F., Abdul Manap, N., Ong, T.C. (2022) Ketidakadilan Fasal Pengecualian Dalam Kontrak Pengguna, UKM Press
  2. Ong Tze Chin & Sakina SAY. (2018) Remedi Kontrak Pengguna Amalan ASEAN dan Barat, Penerbit UKM
Chapter in Books
  1. Tze Chin Ong, Sherin Binti Kunhibava, Norhoneydayatie binti Abdul Manap, Zalina binti Abdul Halim, Sridevi Thambapillay, Mei Fei Lee (2024) Reconsidering E-Commerce Platforms Competition Law in Enhancing Sustainable Consumption and Production, Regulating Fair Competition Toward Sustainable Development Goals, IGI Global.
  2. Ismail, R., Shaik Ahmad Yusoff, S., Suhor, S. (2015) Undang-undang Pengguna dan Keadilan Sosial, Bab 6: Perlindungan Pengguna Melalui Remedi Kontraktual. Penerbit UKM.
  3. Shaik Ahmad Yusoff, S., Ismail, R., Suhor, Shamsuddin (2015) Pengguna dan Undang-undang, Bab 2: Perlindungan Pengguna di Malaysia. Penerbit UKM.
Article in Proceeding
Scopus
  1. Ong T.C., Lee M.F. (2025). Competition Law in the E-Commerce Platforms Market Post-Pandemic: A Comparative Analysis of the European Union, China, and Malaysia, Law and Development Review. . doi:10.1515/ldr-2024-0035
Other Publications
  1. Hal Lai Keong and Ong Tze Chin, Online shopping is booming. But are the rules still fair? January, 2, 2026, Apakhabartv, https://apakhabartv.com/2026/01/02/justifiably/ - Mass Media(newspaper,radio,tv,popular Magazine)
  2. Hal Lai Keong and Ong Tze Chin, Why e-commerce ecosystem matters more than you think, - Mass Media(newspaper,radio,tv,popular Magazine)
  3. Hal, L,K & Ong, TC, CHALLENGES AND EMERGING CHANGES IN INDIRECT TAXATION DESIGN IN DEVELOPING COUNTRIES ON E-COMMERCE IMPORTATION OF GOODS, Intergovernmental Group of Experts on E-commerce and the Digital Economy, Ninth session, 11 to 13 May 2026 Geneva, Switzerland - Technical Report
  4. Ong Tze Chin, E-commerce platforms’ no-reason refund policies burden sellers. Are consumers to blame? 6 May 2026, UM research plus (UM+), Way Forward. - Mass Media(newspaper,radio,tv,popular Magazine)
  5. Ong Tze Chin, E-commerce refunds: Consumer-friendly, seller-unfriendly? 6 May 2026, Focus Malaysia - Mass Media(newspaper,radio,tv,popular Magazine)
  6. Ong Tze Chin, MSMEs struggle under unchecked power of online marketplaces, FMT, 2 May 2026 - Mass Media(newspaper,radio,tv,popular Magazine)
  7. Hal Lai Keong & Ong Tze Chin, Online shopping is booming. But are the rules still fair? 30 December 2025, Life News Agency, https://lifenewsagency.com/online-shopping-is-booming-but-are-the-rules-still-fair/ - Mass Media(newspaper,radio,tv,popular Magazine)
  8. Hal, L.K., Ong, T.C., Noor, S.S. (2025) E-Commerce Taxation in Malaysia under the Income Tax Act 1967: Issues and Challenges (Part 1) - Technical Report
  9. Ong Tze Chin (2025) Focus Malaysia, Influencers, mind your claims—the law is watching. - Mass Media(newspaper,radio,tv,popular Magazine)
  10. Ong Tze Chin (2025) Misleading social media content by influencers violates consumer laws, FMT, 7 Nov 2025. - Mass Media(newspaper,radio,tv,popular Magazine)
  11. Ong Tze Chin, Belanjawan 2026: Lemon Law Diperkenalkan, 14 Oct 2025, Apa Khabar Malaysia, Bernama TV - Mass Media(newspaper,radio,tv,popular Magazine)
  12. Ong Tze Chin, Consumer laws must address correct online power imbalance, 24/11/2025, Free Malaysia Today, https://www.freemalaysiatoday.com/category/opinion/2025/11/24/consumer-laws-must-address-correct-online-power-imbalance - Mass Media(newspaper,radio,tv,popular Magazine)
  13. Ong Tze Chin, Paying a high price for ‘bad’ influence, The Sun, 22 Nov 2025. - Mass Media(newspaper,radio,tv,popular Magazine)
  14. Ong Tze Chin, Safeguarding roads and markets: The urgent need for joint enforcement, Malay Mail, 6 Oct 2025. - Mass Media(newspaper,radio,tv,popular Magazine)
  15. Ong Tze Chin, Safeguarding them, UM Research Plus - Mass Media(newspaper,radio,tv,popular Magazine)
  16. Ong Tze Chin, The digital marketplace is rigged, and consumers are losing , Malay Mail, 21 Nov 2025. - Mass Media(newspaper,radio,tv,popular Magazine)
  17. Ong Tze Chin,10 Nov 2025, Influencers, mind your claims — the law is watching, Malay Mail. - Mass Media(newspaper,radio,tv,popular Magazine)
  18. Ong Tze Chin. (2025) Influencers, mind your claims—the law is watching, Akses Malaysia. - Mass Media(newspaper,radio,tv,popular Magazine)
  19. Ong, T.C. (2025) Financial Consumer Protection under the Unfair Contract Terms, The Star, 2025-01-01 - Mass Media(newspaper,radio,tv,popular Magazine)
  20. Ong, T.C., (2025) E-commerce as a communication service in the information society, Malay Mail, 2025-01-03 - Mass Media(newspaper,radio,tv,popular Magazine)
  21. Ong, T.C., Recognise that digital consumers are all vulnerable by design (2025) The Edge Malaysia, 23 December 2025. - Mass Media(newspaper,radio,tv,popular Magazine)
  22. Ong, Tze Chin, Safeguarding roads and markets, Lifenewsagency.com, 6 Oct 2025. - Mass Media(newspaper,radio,tv,popular Magazine)
  23. ASEAN Guidelines on Unfair Contract Terms (UCT), Jakarta: ASEAN Secretariat, 2024 - Policy Paper
  24. Ong Tze Chin, Planting the Seeds for Lemon Laws, BFM Podcast https://www.bfm.my/podcast/evening-edition/inside-story/planting-the-seeds-for-lemon-laws - Mass Media(newspaper,radio,tv,popular Magazine)
  25. Ong, T.C., Key rules for businesses to know about the law on profiteering, 12 August 2024, The Edge Malaysia. - Mass Media(newspaper,radio,tv,popular Magazine)
  26. ASEAN Guidelines on Consumer Protection in E-Commerce - Policy Paper
  27. Ong Tze Chin, WHEN DOES PROFIT TURN TO PROFITEERING? Evening Edition, Podcast, BFM - Mass Media(newspaper,radio,tv,popular Magazine)
  28. WHEN LIFE GIVES YOU LEMONS, MAKE LAWS Dr Ong Tze Chin, Senior Lecturer, Faculty of Law, Universiti Malaya - Mass Media(newspaper,radio,tv,popular Magazine)
  29. OPSS UK Product Safety Review : Call for Evidence Response of the Product Liability Forum - Technical Report
  30. Ong Tze Chin "Advertising Regulation in Asia Malaysia (1)" (translated to Japanese by Antonios Karaiskos) published in the official journal of the Japan Advertising Review Organization REPORT JARO, no. 562 (2021), pp. 18-19 - Policy Paper
  31. Ong Tze Chin "Advertising Regulation in Asia Malaysia (2)" (translated to Japanese by Antonios Karaiskos), official journal of the Japan Advertising Review Organization "REPORT JARO", no. 563 (2021), pp. 18-19. - Policy Paper
  32. Ong Tze Chin, Consumer Education in the Age of Covid-19: Malaysia Perspective (translated to Japanese by Antonios Karaiskos), Consumer Law News, no. 129 (2021), pp. 45-47 - Mass Media(newspaper,radio,tv,popular Magazine)
  33. Ong Tze Chin, Consumer Education in the Age of Covid-19: Malaysia Perspective (translated to Japanese by Antonios Karaiskos), Consumer Law News, no. 129 (2021), pp. 45-47 - Policy Paper
  34. Ong Tze Chin, The Star, 20 November 2021 - Siakap dish issue could test the law on consumer protection - Mass Media(newspaper,radio,tv,popular Magazine)

RESEARCH PROJECT

National
  1. 2022 - 2026, Fundamental Research Grant Scheme (FRGS)
    A Framework For Competition Law On Digital Market Of E-commerce Platforms In Malaysia ( Principal Investigator(PI))
  2. 2019 - 2021, Ministry of Higher Education
    Pembinaan garis panduan mengelak penipuan dalam pembelian dalam talian (online), Universiti Kebangsaan Malaysia (UKM) ( Co-Researcher)
  3. 2020 - 2021, Lembaga Hasil Dalam Negeri
    Behavioural Insights of Voluntary Tax Compliance of Malaysian E-commerce, Universiti Putra Malaysia (UPM) ( Co-Researcher)
  4. 2019 - 2020, Competition Commission of Malaysia
    Reconsideration of Competition Theory for E-commerce Consumer Sale of Goods: Vertical Restraints, INTI International College Subang, Malaysia ( Co-Researcher)
International
  1. 2024 - 2026, International Funding
    Health-related Smart Wearables In Malaysia: Ethical Issues And Legal Challenges ( Co-Researcher)

CONSULTANCY PROJECT

  • Research of Laws and Regulations On Aspects of Cybersecurity Common to Iot Products, KK IT RESEARCH ART
    04 Jan 2024 - 28 Feb 2024 (International)
  • Asean Guidelines On Unfair Contract Terms, German Development Cooperation GIZ Office Bangkok, Project Leader/Lead Consultant
    31 Mar 2023 - 31 Jul 2023 (International)
  • Asean Guidelines On Consumer Protection in E-commerce, German Development Cooperation (GIZ Bangkok), Consultant
    16 Jun 2022 - 31 Jul 2022 (International)
  • Opss UK Product Safety Review : Call for Evidence Response of The Product Liability Forum, British Institute of International and Comparative Law - Product Liability Forum , Consultant
    16 Jun 2021 - 23 Jun 2021 (International)

PAPER PRESENTED

PLENARY SPEAKER
  1. Swadaya Pengguna Pada Era A.I, PROGRAM SAMBUTAN HARI PENGGUNA KEBANGSAAN 2024, KEMENTERIAN PERDAGANGAN DALAM NEGERI DAN KOS SARA HIDUP (National) (15 Mar 2024 - 15 Mar 2024)
INVITED SPEAKER
  1. Consumer Protection in E-Commerce, INTI Online Symposium, INTI International University (National) (12 Nov 2024 - 12 Nov 2024)
  2. Charting the Future: Unveiling the Nexus of Consumer Protection and Innovation in the Digital and Green Economy, The 4th ASEAN Consumer Protection Conference, ASEAN Committee on Consumer Protection (International) (26 Aug 2024 - 29 Aug 2024)
ORAL PRESENTER
  1. Consumer Protection Law Deficits in AI-Assisted Unfair Commercial Practices of E-Commerce, 2025 ALSA Law and Technology Conference, ALSA & UNSW, Australia (International) (09 Jul 2025 - 11 Jul 2025)
  2. Consumer Rights as Citizens in Sustainable Consumption and Production, The 29th International Sustainable Development Research Society, The 29th International Sustainable Development Research Society (International) (11 Jul 2023 - 13 Jul 2023)
  3. Deficiency on Malaysia Competition Law in Regulating E-commerce Platforms, Challenges to Modern Law: An International Perspective, Kazimieras Simonavicius University (International) (24 Apr 2023 - 25 Apr 2023)
  4. Behind the scenes of controversial international commercial arbitration: Case study of Heirs to the Sultanate Sulu v. Malaysia, 11th Center fpr International Law Studies Conference (online), Universitas Indonesia & Universitas Sumatera Utara (International) (24 Oct 2022 - 25 Oct 2022)
  5. Consumer Right to Redress of Flight Cancellation: Malaysian Legal Perspective , Renewing Tourism in Post Crisis Times Between the Right to Travel and Sustainability, Cadi Ayyad University, Morocco (International) (10 Oct 2022 - 12 Oct 2022)
  6. Consumer Protection in Food Adulteration: The Gap between International Perspective and Malaysia Perspective, AGA AFRICA / UNIVERSITY OF PRETORIA INTERNATIONAL CONSUMER PROTECTION LAW CONFERENCE (UPICLC), UNIVERSITY OF PRETORIA (International) (15 Sep 2022 - 17 Sep 2022)
  7. A Proposed Framework to Operationalize Externalities of Two-Sided Ecommerce Platform, International Conference on Economic, Social and Legal Conditions (ICESL-2021), Financial University, Russia (International) (20 Jun 2021 - 20 Jun 2021)
  8. Competition Dilemma of Platform E-commerce on Consumer Sale of Goods in Malaysia, International Conference on Economic, Social and Legal Conditions (ICESL-2021), Financial University (International) (20 Jun 2021 - 20 Jun 2021)
  9. A Proposed Framework to Operationalize Externalities of Two Sided E-commerce Platform, International Conference on Economic, Social, and Legal Conditions (ICESL 2021), Financial University, Moscow, Russia (International) (20 Jun 2021 - 20 Jun 2021)
  10. Competition Dilemma of Platform E-commerce on Consumer Sale of Goods in Malaysia, International Conference on Economic, Social, and Legal Conditions (ICESL 2021), Financial University, Moscow Russia (International) (20 Jun 2021 - 20 Jun 2021)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2026) Panel Penemuduga Kemasukan Ke Program Pengajian Peringkat Sarjana Muda Sesi Akedemik 2026/27, University, (Internal Evaluator)
  2. (2026) Appointment as Reviewer for Journal of Computational Law and Legal Technology, International, (Reviewer)
  3. (2026) Book Review for Ai Governance and Risk Control Playbook for Financial Institutions, International, (Reviewer)
  4. (2026) Proposal Defence for Doctor of Philosophy Student for Facultyof Law - Yahya Eldersevi (23066893/1), University, (Internal Assessor)
  5. (2026) Editor in Chief for The Editorial Board The Asian Journal of Law and Governance, National, (External Evaluator)
  6. (2025) Review Article - Legal Dimensions of Trade Facilitation Under Asean + 1 Ftas/ceps: Gaps and Future Directions, National, (Reviewer)
  7. (2025) Yti International Collaboration Research Grant, University, (Internal Assessor)
  8. (2025) Legal Dilemma of Consumer Protection Under Algorithmic Pricing Regime, National, (Reviewer)
  9. (2025) Mesyuarat Jawatan Kuasa Pemandu Kajian Semakan Semula Perundangan E-dagang Oleh Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup Bil.1/2025, National, (External Assessor)
  10. (2025) UM Law Frgs Research Clinic, University, (Reviewer)
  11. (2025) Ahli Jawantankuasa Pemandu Kajian Semakan Semula Perundangan E-dagang Kementerian Perdagangan Dalam Negeri dan Kos Sara Hidup, National, (External Assessor)
  12. (2024) The Protection of The Principle of Legitimate Expectations for Contractors in Light of Crisis - An Overview of Force Majeure and Health Emergency Laws, International, (Reviewer)
  13. (2024) Pembentangan Kolokium Pascasiswazah Fakulti Undang-undang, UKM, National, (External Assessor)
  14. (2024) Peer Review for Article: Attribution Clause as a Tool for Addressing Contractual Imbalances and Applicability in Civil Contracts, International, (Reviewer)
  15. (2024) Proposal Defence for Doctor of Philosophy Student for Faculty of Law - Jason Kung Que Seng (17041418/2), University, (Internal Assessor)
  16. (2024) Thesis Seminar for Doctor of Philosophy Student for Faculty of Law - Mohammed Ibrahim a Al Rezan, (lha160022 (17058445/1)), University, (Internal Assessor)
  17. (2024) The Nature of Fairness in Contracts: An Electronic Contract Perspective, International, (Reviewer)
  18. (2024) UM Law Conference 2024, University, (Reviewer)
  19. (2024) New Book Proposal Review: Innovative Strategies for Enhancing E-commerce Data Security and Privacy With Ai and Ml, International, (Reviewer)
  20. (2024) Proposal Defence for PhD Student - Jason Kung Que Seng (17041418/2), University, (Internal Assessor)
  21. (2024) Policies, Technology and Leadership Supports On Work-life Balance, International, (Reviewer)
  22. (2024) Editorial Board Member for Journal of Business and Social Sciences, National, (Reviewer)
  23. (2024) Recommend High Quality Manuscripts for Publication in Jobss, Promote Jobss to Your Acquaintances, Review Submitted Manuscripts Whenever Necessary, Hold Vital Decision On The Acceptance of Manuscripts, Assist The Effort from Editorial Board to Improve The Quality of Jobss, National, (Reviewer)
  24. (2023) Proposal Defence for Doctor of Philosophy Student for Faculty of Law - Yuan Liu (s2177186/1), University, (Internal Assessor)
  25. (2023) Candidature Defence PhD - Mohammed Ibrahim a , Al Rezan (lha160022 (17058445/1), University, (Internal Assessor)
  26. (2023) Notice Proposal Defence for Master of Legal Studies Student for Faculty of Law - Woon Yu Jian (s2197334/1), University, (Internal Assessor)
  27. (2022) Candidature Defence for Doctor of Philosophy Student for Faculty of Law - Mohammed Ibrahim a , Al Rezan (lha160022 (17058445/1)), University, (Internal Assessor)
  28. (2022) The Validity of a Single Request or Notice of Arbitration for Disputes Arising from Multiple Contracts, National, (Reviewer)
  29. (2022) Peer Review 'breaking The Silo' Seed Funding, Faculty of Law (round 2-2022), University, (Internal Evaluator)
  30. (2022) Universiti Malaya Impact-oriented Interdisciplinary Research Grant Programme (iirg) Cycle 5/2022, University, (Internal Evaluator)
  31. (2022) Panel: Universiti Malaya Impact-oriented Interdisciplinary Research Grant Programme (iirg) Cycle 5/2022, University, (Internal Evaluator)
  32. (2022) Jawatankuasa Kurikulum Program Ijazah Tinggi, University, (Internal Evaluator)
  33. (2022) Interview Session for Master of Commercial Law Programme Intake Semester 2. 2021/2022 Session, University, (Internal Evaluator)
  34. (2022) Proposal Defence for Doctor Ofphilosophy Student for Faculty of Law - Ferlyn Leong Phui Mun(17057887/2), University, (Internal Assessor)
  35. (2021) Examiner for Research Project, University, (Internal Examiner)
  36. (2021) Journal Reviewer, International, (Reviewer)
Contribution to external organisation
  1. (2024) 1st Brainstorming Meeting for The Post-2025 Asean Strategic Action Plan (asapcp), International, (Resource Person)
  2. (2024) Editorial Board Member, International, (Technical Advisor)
  3. (2023) International Engagement, University, (Research Fellow/Associate)
  4. (2022) Global Undergraduate Awards Judging Penal, International, (Expert Advisor)
  5. (2022) Unctad Consumer Protection in E-commerce Working Group, International, (Expert Advisor)
  6. (2021) Opss UK Product Safety Review : Call for Evidence Response of The Product Liability Forum, International, (Expert Advisor)
Contribution to event
  1. (2026) 9th Session Unctad’s Intergovernmental Group of Experts On E-commerce and The Digital Economy, International, (Participant)
  2. (2026) Bengkel Pemurniaan Silibus Kursus Undang-undang Persaingan dan Ekonomi Persaingan Bersama Rakan Mou Institut Pengajian Tinggi, National, (Participant)
  3. (2026) Eu Digital Law Insights for Malaysia, University, (Participant)
  4. (2025) Mycc Competition Summit 2025, National, (Participant)
  5. (2025) Mycc Competition Summit 2025, National, (Participant)
  6. (2025) Tokushima International Consumer Forum 2025, International, (Participant)
  7. (2025) Guest Lecture, University, (Panelist/Moderator)
  8. (2025) Contract Drafting Workshop, National, (Panelist/Moderator)
  9. (2025) Membantu Inpuma Menyediakan Laporan Foresight Mengenai Kurikulum Kursus Sarjana Polisi Awam, University, (Participant)
  10. (2025) International Consumer Symposium, International, (Event Coordinator)
  11. (2024) Workshop On Blockchain and Cardano Overview, Nft & Defi, International, (Participant)
  12. (2024) Charting The Future: Unveiling The Nexus of Consumer Protection and Innovation in The Digital and Green Economy, International, (Panelist/Moderator)
  13. (2024) UM Law Conference 2024, University, (Panelist/Moderator)
  14. (2024) Simposium Kepenggunaan Malaysia Tahun 2024, National, (Participant)
  15. (2024) Kesedaran Pengguna Terhadap Keadilan Digital, National, (Panelist/Moderator)
  16. (2024) Tokushima International Consumer Exchange Project 2023-2024, International, (Event Coordinator)
  17. (2023) Perlindungan Pengguna Kewangan Bagi Wanita, National, (Panelist/Moderator)
  18. (2023) Wanita & Remedi Dalam Pembelian Secara Dalam Talian, National, (Panelist/Moderator)
  19. (2023) Accelerating Digital Transformation in Malaysia, International, (Participant)
  20. (2023) Tokushima International Consumer Exchange Project, International, (Event Coordinator)
  21. (2022) The Asian Legal Order: Adoption of Universal Norms or Adaptation of Local Values?, University, (Panelist/Moderator)
  22. (2022) Guest Lecture On Law and Technology, International, (Panelist/Moderator)
  23. (2022) Guest Lecture On Legal Issues and Problems of Business Law, International, (Panelist/Moderator)
  24. (2022) What You Need to Know About The Sale of Goods Act 1957, National, (Event Coordinator)
  25. (2022) Protecting Vulnerable Consumers in The Digital Economy, International, (Event Organiser)
  26. (2022) Unctad E-commerce Week, International, (Participant)
  27. (2022) Brainstorming Workshop On The Asean Guidelines On Consumer Protection in E-commerce, International, (Panelist/Moderator)
  28. (2022) Unctad E-commerce Working Group, International, (Participant)
  29. (2021) The Need for Legislative Intervention Relating to Unfair Contract Terms in Electronic Contracts, National, (Panelist/Moderator)
  30. (2021) The Need for Legislative Intervention Relating to Unfair Contract Terms in Electronic Contracts: a Malaysian Perspective, National, (Panelist/Moderator)
  31. (2021) Intensive Course On Consumer Protection Law (legal Education Extension Programme (leep), International, (Panelist/Moderator)
  32. (2021) Contract With Minors, Are They Legal and Enforceable?, National, (Panelist/Moderator)
  33. (2021) Consumer Education in The Age of Covid-19: Country Perspective Malaysia, International, (Panelist/Moderator)
  34. (2021) Consumer Education in The Age of Covid-19, International, (Panelist/Moderator)
  35. (2020) Products in a Pandemic and Change of Circumstances Due to Covid-19, International, (Event Organiser)
  36. (2020) Multi-disciplinary Research Collaboration Discussion Meeting Among Inti, UPM & UKM, National, (Event Organiser)
Media appearance
  1. (2025) Influencers, Mind Your Claims – The Law is Watching, National, (Discourse)
  2. (2025) Article Online, National, (Discourse)
  3. (2025) Apa Khabar Malaysia - Belanjawan 2026: Lemon Law Diperkenalkan, National, (Interview)
  4. (2025) Safeguarding Roads and Markets: The Urgent Need for Joint Enforcement (malay Mail), National, (Discourse)
  5. (2025) E-commerce as a Communication Service in The Information Service Society (business Today), National, (Discourse)
  6. (2024) Planting The Seeds for Lemon Laws, National, (Interview)
  7. (2023) Apa Khabar Malaysia, National, (Interview)
  8. (2023) Monopoli Touch'n Go: Bagaimana Kita Selepas Ini?, National, (Interview)

SUPERVISION

Under Graduate Students
  1. (2022) LIA3013 - Research Project
Postgraduate Student
  1. (2025) China and Malaysia Commercial Disputes Settlement Cooperation: Reflection on RCEP, HAIJING HUANG
  2. (2025) Digital Platform Regulatory Regimes’ Effectiveness in Adhering to Transparency and Accountability Requirements, HESAM NOUROOZ POUR
  3. (2025) PROTECTING CONSUMER AUTONOMY IN DIGITAL MARKETS: REGULATING DARK PATTERNS AND BEHAVIOURAL EXPLOITATION IN MALAYSIA, FOO MEI WAH
  4. (2025) COMPETITION DYNAMIC OF DIGITAL MARKET of E-COMMERCE IN CONSUMER PROTECTION, LEE MEI FEI
  5. (2025) Research on the regulation of platform monopoly in digital economy., LEI YARU
  6. (2025) FINANCIAL CONSUMER REDRESS VULNERABILITY IN INDONESIA, ALMAUDUDI
  7. (2025) A CRITICAL ASSESSMENT OF THE INTERNATIONAL COMMERCIAL ARBITRATION SYSTEM AS A COST-EFFECTIVE AND EFFICIENT MEANS TO ADMINISTER JUSTICE IN COMMERCIAL DISPUTES-A COMPARATIVE STUDY THE MALAYSIA AND UK., WANG YUEJIE
  8. (2025) Legal Framework for Taxation in E-Commerce, HAL LAI KEONG
  9. (2025) REGULATORY RESPONSES TO DIGITAL PRIVACY VIOLATIONS AND UNAUTHORISED VIDEO ON MALAYSIAN SOCIAL MEDIA: A GEN Z FOCUS, NOR ADILAH BINTI MOHD FAUZI
  10. (2025) THE THEORY OF SHAREHOLDER EMPOWERMENT - AN ANALYSIS IN THE MALAYSIAN REGULATORY SYSTEM, KRYSTLE LOH SU-LIN
  11. (2025) merits based review in arbitration: analysis on viability and possible framework, JAMES DING TSE WEN
  12. (2021) On the Legal Issues of Corporate Governance of State Owned Enterprises and the Application of International Trade Rules, Xuanyi Wang
  13. (2025) Algorithmic Explanation On Content Distribution Platforms In China And The European Union: Doctrinal Legal Research On Users’ Procedural Rights In Platform Data Processing, ZHANG ZHEN YU
  14. (2023) Strengthening Consumer Protection On Prevention And Enforcement Measures Against Food Adulteration In Malaysia, LING JIA YI EMILYN
  15. (2023) Regulating Unfair Commercial Practices In E-Commerce, AMANDA YEE KAR YAN
  16. (2023) The Scope Of Application Of Competition Act 2010 In E-Payment Services In Malaysia, LIEW CHIH CHING
  17. (2023) Cross-Border Cryptocurrency Transaction : Legal Issues And Challenges In Malaysia And The United States., WAN NURUL HAWA BINTI OTHMAN
  18. (2022) Challenges Of Consumer Protection In Social Media Influencers Endorsement In Malaysia, MUHAMMAD FAEZ BIN JAFRI
  19. (2022) Consumer Protection Of Information Disclosure In Livestreams Of Tiktok, NOR ADILAH BINTI MOHD FAUZI
  20. (2021) Legal Remedies And Consumer Protection For New Car Buyers In Malaysia, Subhash Nair Chandra Sekran
  21. (2021) Civil Remedies For Trade Mark Infringement In Malaysia: A Critical Analysis, FOO MEI WAH
  22. (2021) Reconsidering Market Definition In Competition Law Of Digital Platforms In Malaysia, JOEL CHOO XUEIN WEI

TEACHING

Master
  1. (2024) LQB7022 - Consumer Protection Law
  2. (2024) LQB7008 - Remedies
  3. (2024) LQB7024 - Research Project
  4. (2023) LQB7022 - Consumer Protection Law
  5. (2022) LQB7022 - Consumer Protection Law
  6. (2022) LQB7008 - Remedies
  7. (2022) LQB7001 - Research Project
  8. (2021) LQB7008 - Remedies
Bachelor
  1. (2024) LIA3051 - Consumer Protection Law
  2. (2024) LIA3015 - Remedies
  3. (2023) LIA3015 - Remedies
  4. (2022) LIA3015 - Remedies
  5. (2021) LIA3015 - Remedies
Full-Time Equivalent (FTE)
  1. (2025) LIA3051 - Consumer Protection Law
  2. (2025) LQB7001 - Research Project
  3. (2025) LQB7001 - Research Project
  4. (2025) LQB7008 - Remedies
  5. (2026) LQB7010 - Civil Litigation
  6. (2026) LQB7020 - Fintech and Blockchain
  7. (2025) LQB7024 - Research Project
  8. (2025) LQB7024 - Research Project
  9. (2025) LQB7031 - Malaysian Legal System Seminar
  10. (2025) LQB7032 - Research Project
  11. (2025) LQB7032 - Research Project

PATENT/ IPR

  • BUILDING A SUSTAINABLE FOOD FUTURE
    COPYRIGHT
  • Interview Questions for A framework for Competition Law on Digital Market of E-commerce Platforms in Malaysia (FRGS/1/2022/SSI12/UM/02/8)
    COPYRIGHT
  • INTEGRATED E-COMMERCE REMEDY MODEL FOR CONSUMER CLAIMS
    COPYRIGHT
  • Integrated E-commerce Remedy Model for Consumer Claims
    Copyright (National)

SOCIAL RESPONSIBILITY ACTIVITIES

  • Myrescue Team@UM 2022, (17 Oct 2022 - 17 Oct 2022) (University)
  • Practicing Sdg-oriented Consumption in a Digital Society, (09 Jun 2022 - 31 May 2023) (International)

COURSE ATTENDED

Internal/ External Course
  1. BENGKEL PEMANTAPAN STAF FAKULTI UNDANG-UNDANG ( THE GREAT STAFF CONNECT), PULSE GRANDE HOTEL, PUTRAJAYA (31 Oct 2025 - 02 Nov 2025)
  2. THE 4TH ASEAN CONFERENCE ON CONSUMER PROTECTION, SUN & MOON, RIVERSIDE, PHNOM PENH, CAMBODIA (25 Aug 2024 - 30 Aug 2024)
  3. PROGRAM TRANSFORMASI MINDA, BILIK SENAT, ARAS 4, BANGUNAN CANSELERI (29 Jul 2024 - 31 Jul 2024)
  4. E-LEARNING SEMINAR: MC AND ODL , WYNDHAM GRAND BANGSAR (25 Apr 2024 - 25 Apr 2024)
  5. THE 9TH BIENNIAL CONFERENCE OF THE ASIAN SOCIETY OF INTERNATIONAL LAW "RECONSTRUCTING BANDUNG SPIRIT FOR ASIA TO LEAD THE NEW ERA OF INTERNATIONAL LAW" , BANDUNG, INDONESIA (07 Aug 2023 - 10 Aug 2023)
  6. ODL SIM DEVELOPMENT - IMPLEMENTING SELF-ASSESSMENT USING H5P PLUG-INS, ZOOM (06 Jul 2023 - 06 Jul 2023)
  7. TAKLIMAT PEMBELAJARAN TERADUN GANTIAN, MICROSOFT TEAMS (14 Feb 2023 - 14 Feb 2023)
  8. MICROSOFT OFFICE 2016 - TIPS AND TRICKS, ATAS TALIAN (21 Oct 2022 - 21 Oct 2022)
  9. MICROSOFT EXCEL 2016 (ASAS & PERTENGAHAN), ATAS TALIAN (06 Oct 2022 - 06 Oct 2022)
  10. MICROSOFT POWERPOINT 2016 (ASAS & PERTENGAHAN), ATAS TALIAN (05 Oct 2022 - 05 Oct 2022)
  11. EMERALD TEACHING AND LEARNING 2021, MICROSOFT TEAMS (17 May 2021 - 31 May 2021)