Dr. Ong Tze Chin is an accomplished legal scholar, consultant, and former litigation advocate specializing in competition law and consumer protection law. Her career bridges rigorous academic research with international policy formulation, focusing on the intersection of consumer rights, e-commerce platforms, and digital market competition. Over more than 15 years in legal academia and practice, she has established herself as a trusted advisor to government bodies, international development agencies, and multinational research institutes. Academic Foundations and Professional Credentials Dr. Ong’s deep expertise in consumer protection law is built on a robust academic and practical foundation. She earned her Bachelor of Laws with Honours, LLB (Hons), from the University of Northumbria, Newcastle Upon Tyne, United Kingdom. She was called to the UK Bar as a Barrister-at-Law by the Honourable Society of Gray’s Inn in 2005. Returning to Malaysia, she was admitted to the Malaysian Bar as an Advocate and Solicitor of the High Court of Malaya in 2007, practicing active courtroom litigation before transitioning to higher education. Advancing her specialization, she secured a prestigious scholarship from the Ministry of Higher Education, Malaysia, to pursue postgraduate research at the National University of Malaysia, Universiti Kebangsaan Malaysia (UKM), where she obtained both her Master of Laws (LLM) and Doctor of Philosophy (PhD). Her doctoral and postgraduate work strictly focused on the evolution of consumer remedy systems, contract law and the sale of goods. International Research Project and Consultancy Dr. Ong is frequently sought after by global organizations to draft regional regulatory frameworks and evaluate emerging consumer risks. Her significant contributions to international consumer policy include: Bioethics and Consumer Tech (2024–2026): She serves as a co-researcher on an international project titled Health-related Smart Wearables in Malaysia: Ethical Issues and Legal Challenges, funded by the Southeast Asia Bioethics Network under the Wellcome Trust, addressing consumer rights and data privacy in smart medical technologies. Mitsubishi Research Institute (Japan, 2024): Appointed as a specialist consultant for KK IT Research Art on a project awarded by the Mitsubishi Research Institute (MRI), assessing Malaysian laws and regulations governing IoT consumer goods. ASEAN Consumer Protection Frameworks (2022–2023): Appointed as an expert consultant by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, funded by the German Federal Ministry for Economic Cooperation and Development (BMZ). She successfully authored and implemented two landmark regional toolkits: the ASEAN Guidelines on Consumer Protection in E-Commerce (PROTECT I) and the ASEAN Guidelines on Unfair Contract Terms of Consumer Protection in ASEAN (PROTECT II). IoT and Smart Product Safety (2021): Contributed critical evidence to the United Kingdom’s Office for Product Safety and Standards (OPSS) Product Safety Review through the Product Liability Forum, focusing on consumer safety in Internet of Things (IoT) environments. National Funded Research and Leadership Nationally, Dr. Ong serves as a principal investigator for high-impact research projects aimed at protecting digital consumers and ensuring fair marketplace competition: Steering Committee Member for Legislative Review (2024–2025): Appointed by the Ministry of Domestic Trade and Cost of Living (KPDN), she serves as a member of the Steering Committee tasked with reviewing the Electronic Commerce Act 2006, directly driving national legislative reform to address the modern digital economy. Digital Market Competition (2022–2025): She led a major Fundamental Research Grant Scheme (FRGS) project funded by the Ministry of Higher Education, examining Competition Law on the Digital Market of E-commerce Platforms in Malaysia. Fraud Prevention & E-Commerce Compliance: She previously completed a 2019 FRGS project dedicated to constructing national guidelines for the avoidance of fraudulent online sales. Furthermore, her consumer-centric approach led to a successful research collaboration with the Inland Revenue Board of Malaysia (LHDN) on the Behavioural Insights of Voluntary Tax Compliance of Malaysian E-commerce, alongside targeted competition law research funded by the Malaysia Competition Commission (MyCC). Since commencing her academic career in 2010, Dr. Ong has published over 20 peer-reviewed journal articles, book chapters, and international conference proceedings. Her published work centers on the modernisation of consumer protection law to address modern, cross-border digital challenges. Her technical areas of expertise encompass comparative legal research, the law of remedies, alternative dispute resolution (ADR), commercial law, and digital antitrust.