Dr. Ezlika M. Ghazali is a dedicated scholar and Associate Professor of Marketing at the University of Malaya in Kuala Lumpur, Malaysia. With academic roots running deep, she received her MBA from the University of Malaya and further honed her skills with a Ph.D. in Marketing from Warwick University, United Kingdom. Throughout her journey, she has balanced a passion for research with a commitment to teaching, previously serving as the Head of the Management Department within the Faculty of Business and Economics at her current institution.

A prolific scholar, Ezlika has authored more than 130 scholarly publications in the marketing area, including conference papers and books. Her research is generously supported by grants, including the esteemed Fundamental Research Grant Scheme. Her areas of expertise are both broad and deep, touching on a myriad of marketing issues that are highly relevant in today's complex world. Primarily, she focuses on three interconnected areas.

First, Ezlika has a keen interest in Consumer Behavior in Digital Environments. She has explored topics like player behavior in video games such as Dota 2 and Pokemon Go, and how consumers engage with emerging technologies. Furthermore, she extends her research to encompass broader emerging technologies like Artificial Intelligence, Virtual Reality, and Robotics. In doing so, she probes into how consumers adapt to, interact with, and are influenced by these rapidly advancing technologies. With several influential publications under her belt, Ezlika has become a significant contributor to the body of knowledge that deciphers consumer behavior in technology-rich sectors.

Second, she specializes in Sustainability and Ethical Choices in Marketing. Her work in this area delves into green purchasing behavior and the ethical aspects of consumption. Her papers often blend sustainability with a human-centric approach, examining the crucial role of marketing in promoting community and environmental well-being.

Lastly, her research extends into the realm of Cultural and Religious Influences on Consumer Decisions. Ezlika has contributed to research on the role of religious and cultural factors in consumer choices, especially in the context of the Malaysian market. She's particularly focused on topics such as halal products and Islamic marketing, thereby understanding the unique consumer landscape in culturally specific markets like Malaysia.

Her extensive publication record features in highly regarded academic journals including the Journal of Consumer Behaviour, Journal of Retailing and Consumer Services, Journal of Service Theory and Practice, Internet Research, and Electronic Markets, among others.

Beyond her research endeavors, Ezlika has made significant contributions to pedagogy and mentorship. She has taught various marketing courses, such as Strategic Marketing, Marketing Research Methods, Marketing Data Analysis, and Consumer Behaviour, among others. Furthermore, she has developed courses including Contemporary Marketing Issues, Electronic Marketing, and Branding. Over her tenure, she has supervised numerous Ph.D. and over 60 Master's theses, earning respect as an insightful academic guide.

Beyond academia, Ezlika's compassion extends to social causes. She is particularly involved in the well-being of children and young adults with Autism Spectrum Disorder, even contributing to the translation of autism literature from Malay to English. This commitment highlights her broader mission to promote ethical business practices that are socially and environmentally responsible.

As she eyes her future aspirations, Ezlika continues to explore multidisciplinary research projects with real-world applications. Her ongoing work aims to further understand the intricate intersections between technology, culture, and sustainability in marketing.