PERSONAL DETAILS


Associate Prof. Dr. Norbani Binti Che Ha

Associate Professor
Department of Marketing
Faculty of Business and Accountancy
 
  603- 79673998
  603-79673810
  norbanicheha@um.edu.my
  Department of Marketing, Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, MALAYSIA
 
ResearcherID Link
  http://www.researcherid.com/rid/B-9349-2010

ACADEMIC QUALIFICATION
(Qualification), (Institution).



PROFESSIONAL
(Organisation), (Role), (Year), (Level).


  • Faculty of Business and Accountancy, University of Malaya, Reviewer, 2014-2014, (National)
  • Emerald Group Publishing Limited (Marketing Intelligent and Planning), Reviewer, 2014-2014, (International)
  • University of Malaya, Advisor, 2014-2016, (University)
  • Malaysia Institute of Marketing, Active Member, 2009, (University)
  • Malaysian Association of Public Accounting (MACPA), Advisory Board, 1998-1999, (National)

ADMINISTRATIVE DUTIES
(Role), (Level), (Start date),(End Date).


  • Committee Member - Research and Publication, 30-Nov-15 - 30-Nov-18
  • Committee, Conference Application, 01-Sep-15 - 01-Sep-18
  • Panel Penasihat, UMCIC, University Malaya, 01-Jun-14 - 31-May-16
  • Head, Services And Research Innovation Centre (Servri), Department Of Operation And Management Information System, Faculty Of Business And Accountancy, 01-Mar-15 - 31-Dec-15
  • Director, Services Research and Innovation Centre (ServRI), Faculty Of Business And Accountancy, 01-Mar-15 - 31-Dec-15
  • Commitee, Faculty Canteen, 26-Jan-15 - 31-Dec-15
  • Head of Training CME, 08-Sep-14 - 08-Sep-15
  • Acting Head Of Department, Pemasaran, Department Of Marketing, Faculty Of Business And Accountancy, 23-Aug-14 - 15-Oct-14
  • MBA Coordinator, Faculty of Business and Accountancy, 06-Jul-11 - 07-Jul-14
  • Faculty Representative, Postgraduate Committee (JIT). 2011 2013, University Malaya, 01-Jan-11 - 01-Dec-13
  • Deputy Director, Unit Perundingan Universiti Malaya (Upum), Institute Of Research Management & Monitoring, Deputy Vice Chancellor(Research & Innovation), 04-Jan-12 - 31-Dec-12
  • Assistant Director, International Conference on Islamic Marketing and Branding. London, 20-21 November 2012., International, 01-Jan-11 - 01-Dec-12
  • Director, Services Research and Innovation Centre (ServRI), University Malaya, 10-Nov-11 - 09-Nov-12
  • Head, MBA Prospectus, UM Graduate School of Business, 2011, Faculty Of Business And Accountancy, 01-Jan-11 - 01-Dec-11
  • Deputy Chairman, Asia Pacific Retail Conference - Sustainability and Innovation in Retailing. A conference organized by University of Malaya in collaboration with Oxford Institute of Retail Management, University of Malaya, Ministry of Domestic Trade, Co-Operatives and Consumerism & Hosei University, Japan. Petaling Jaya, 14 15th September 2011., International, 01-Jan-11 - 01-Dec-11
  • Acting Head, Pemasaran, Department Of Marketing, Faculty Of Business And Accountancy, 08-Nov-10 - 20-Dec-10

AREAS OF EXPERTISE
(Area).


  • Marketing (Marketing Capabilities, Branding & Services, Consumer Behavior)
  • Entrepreneurship; Small And Medium Enterprises


RECENT SELECTED PUBLICATIONS
(Publication).



Book
2012
  • Norbani Che Ha & Amir Mahmood, 2012. Malaysian SMEs in the New Economy. Cengage Learning, Singapore 
  • Scarborough, N.M., Aida Idris, Norbani Che Ha and Mohd Najib Saad (eds). 2012. Entrepreneurship and SME Development: Perspectives from Malaysia. Kuala Lumpur: Pearson. 

1999
  • Sieh Mei Ling, Angeline Tay, Ong Fon Sim & Norbani Che Ha, More Marketing Management Cases in Malaysia, Utusan Publications, Kuala Lumpur. Cetakan Pertama,133 pages, 1999. 

Chapter In Book
2012
  • Norbani Che Ha & Saad Mohd Said (2012). Managing Innovation: Exploring the Practices and Performances of Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 40-57 
  • Raida Abu Bakar and Norbani Che Ha (2012) Bridging the Gap : HR Practises and the Role of Internal Marketing in Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 204-218 

2004
  • Mohd Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi dalam Pembangunan, in Asan Ali Golam Hassan (ed) Prognosis Pembangunan dan Perubahan Struktur, Universiti Utara Malaysia, 2004, pg. 249 257 

2003
  • Mohd. Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi in Rahmah Ismail dan Mohd. Shukri Hj. Noor (eds). Dimensi Pembangunan Ekonomi :Teori dan Pengalaman, Universiti Kebangsaan Malaysia, 2003, pg. 62 100 

1998
  • Md. Nor Othman, Norbani Che Ha and Mohd Rosli Mohamad, Kesan Kegawatan Ekonomi 1997 1998 Terhadap Ushawan Melayu: Satu Kaji selidik, in Hashim Awang Ar, Zahir Ahmad and Zainal Abidin Borhan (eds). Pengajian Sastera dan Sosiobudaya Melayu memasuki Alaf Baru. Akademi Pengajian Melayu, Universiti Malaya, 1998, pg. 566 584 

Article In Academic Journals
2015
  • Hashim Fadzil Ariffin & Norbani Che-Ha (2015). Examining Malaysian Hotel Employees Organizational Commitment by Gender, Education Level and Salary. The South East Asian Journal of Management. Vol 9, No.1, pp1-19 (SCOPUS-Cited Publication)
  • Hasliza Abdul Halim, Norbani Che-Ha, Alan Geare & T. Ramayah. The Pursuit of HR Outsourcing in an Emerging Economy: The Effects of HRM Strategy on HR Labour Costs. Canadian Journal of Administrative Science (accepted for publication). (ISI-Cited Publication)
  • Kitchen,Philip J; Roy Martin and Norbani Che-Ha (2015). Long Term EvolutionMobile Services and Intention to Adopt: A Malaysian Perspective. Journal of Strategic Marketing, Published online 20 Jan 2015 (SCOPUS-Cited Publication)
  • Norbani Che-Ha, Bang Nguyen,Wan Kalthom Yahya, TC Melewar & Yeo Pei Chen (2015). Country Branding Emerging From Citizens Emotions and The Perceptions Of Competitive Advantage: The Case of Malaysia. Journal of Vacation Marketing. pp.1-16 (available online since May 2015) (SCOPUS-Cited Publication)

2014
  • Philip J. Kitchen, Sharifah Faridah Syed Alwi, Norbani Che-Ha and Lim Pei Yee (2014). Coupon Redemption Behaviour: A Malaysian Cross-Segment Investigation. Marketing Intelligence and Planning. Vol. 32, No.1.pp 66- 88 (SCOPUS-Cited Publication)
  • Wan Kalthom Yahya & Norbani Che Ha(2014). Investigating The Relationship Between Corporate Citizenship Culture and Organisational Performance In The Malaysian Context. Asian Academy of Management Journal, Vol. 19, No. 1, 47 72, 2014 (SCOPUS-Cited Publication)
  • Che-Ha, N., Mavondo, F. T., Mohd-Said, S. 2014. Performance or learning goal orientation: Implications for business performance Journal of Business Research. (Tier 3, Impact Factor = 1.306) (ISI-Cited Publication)

2013
  • Wan Kalthom Yahya and Norbani Che-Ha (2013). The Relationship between Environmental Issues and Organisational Performance. International Journal of Business and Society, Vol. 14, No.1, pp. 111-134. (SCOPUS-Cited Publication)

2012
  • Hasliza Abdul Halim & Norbani Che-Ha (2012). Optimizing HR Outsourcing through Business Strategy. International Journal of Business and Technopreneurship. Volume 2, No.1 February 2012, pp 21-34. (Non-ISI/Non-SCOPUS Cited Publication)
  • Norbani Che-Ha, Felix Mavondo & Saad Mohd Said. Performance or Learning Goal Orientation: Implications for Business Performance. Journal of Business Research (available online since 5 October 2012) (ISI-Cited Publication)

2011
  • Hasliza Abdul Halim and Norbani Che-Ha (2011). Human Resource Outsourcing: Lesson Learnt from Multinational Enterprises. The Winners Economic, Business, Management, and Information System Journal. Vol 12 No.1, pp. 2-10. (Non-ISI/Non-SCOPUS Cited Publication)
  • Hasliza Abdul Halim & Norbani Che-Ha (2011). The perspective of Malaysian Manufacturing Organizations on Stratgey, HR Outsourcing and HR Costs. Economis, Seria Management Econpapers (Swedish Business School), Vol 14, No. 1, pp.13-24 (Non-ISI/Non-SCOPUS Cited Publication)
  • Hasliza Abdul Halim & Norbani Che-Ha (2011). Exploring the Effects of Business Strstgey on Human Resource Outsourcing. Singapore Management Review (Asia Pacific Journal of Management Theory and Practice) Vol 33, No. 2, pp. 42- 57. (SCOPUS-Cited Publication)

2009
  • Hasliza Abdul Halim and Norbani Che Ha (2009). Examination of the dimensionality of business strategy among the manufacturing organizations. International Journal of Contemporary Business Research, Vol.1, No.6, 8-32 (Non-ISI/Non-SCOPUS Cited Publication)
  • Hasliza Abdul Halim and Norbani Che Ha (2009). Testing the dimensionality of integrated HRM strategy among Malaysian manufacturing organizations. International Journal of Business and Management, Vol 4, No.10., 120- 134. (SCOPUS-Cited Publication)
  • Hasliza Abdul Halim, Norbani Che Ha and Alan Geare (2009). The influence of business strategy on the decision to outsource human resource activities. Journal of Human Resource Costing & Accounting, Vol. 13 No. 4, 2009,pp. 274-293 (Non-ISI/Non-SCOPUS Cited Publication)

2008
  • Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen. Multiple Banking Practice Among the Malaysian Working Professionals. Advances in Management, Vol.1 (9), pp7 -13. (Non-ISI/Non-SCOPUS Cited Publication)
  • Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2008).Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarket in Malaysia. The South East Asian Journal of Management.October, Vol.2, No.2, pp117-131. (SCOPUS-Cited Publication)
  • Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image. International Journal of Culture and Tourism Research, Vol.1 No.1, December, pp59 67 (Non-ISI/Non-SCOPUS Cited Publication)
  • Hasliza Abdul Halim and Norbani Che Ha (2008). The Practices of Human Resource Outsourcing in Malaysian Manufacturing Organisations. Journal of International Business and Entrpreneurship, Vol 13, (2). (Non-ISI/Non-SCOPUS Cited Publication)

2007
  • Norbani Che Ha & Sharizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. International Review of Business Research Papers, Vol.3, N0.5, November, pp123 133 (SCOPUS-Cited Publication)
  • Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin Syed Jaafar (2007). Internal Marketing Issues in Service Organizations in Malaysia. International Review of Business Research Papers, Vol. 3 No. 5, November, pp134-155. (SCOPUS-Cited Publication)

2006
  • Norbani Che Ha & Saad Mohd Said (2006). Perspectives on Organisational Learning. Malaysian Management Review, July December, Vol. 41, No.2, pp. 33 -46. (Non-ISI/Non-SCOPUS Cited Publication)

2001
  • Rosli, Mohd., Othman, Md. Nor and Norbani, Che Ha (2001)The Recent East Asian Economic Crisis and Its Impact on Malaysian Small and Medium Sized Firms. Asian Profile Vol. 29 No. 2 (Non-ISI/Non-SCOPUS Cited Publication)

1999
  • Norbani Che Ha & Sharmila Sinnathurai (1999) Dimensions of Service Quality: Perceptions of Courier Service Company, Malaysian Journal of Consumer and Family Economics (MAJCAFE) Vol. 2, pp. 129-141 (SCOPUS-Cited Publication)

Proceeding
2010
  • Norbani Che Ha, Hanny Nasution and Mohd Edil Abdul Shukor. Islamic banking - Capabilities, Brand and Satisfaction. 1st International Conference on Islaimc Marketing and Branding. 29 - 10 November, 2010, Kuala Lumpur 
  • Zailin Zainal Ariffin, Md Nor Othman and Norbani Che- Ha. Conspicuous Consumption: A Comparative Study between Muslim and Non-Muslin. 1st International Islamic Marketing and Branding, 29-30 October 2010, Kuala Lumpur 

2009
  • Wan Khaltom Yahya & Norbani Che Ha.The relationship between CSR antecedents and Organizational Learning Among Malaysin Organizations. ANZMAC 2009 - Sustainable Management and Marketing Conference. 

2008
  • Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image. 
  • Hasliza Abdul Halim & Norbani Che Ha (2008) Outsourcing Human Resource Functions - Size,Maturity and Practices. Academy for Global Business Advancement, Bahrain 
  • Hasliza Abdul Halim & Norbani Che Ha (2008). Outsourcing Human Resource Functions Size, Maturity and Practices. Proceedings, Academy for Global Business Advancement, Manama, Bahrain Nov 16 19th 

2007
  • Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2007). Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarkets in Malaysia. Proceedings, Second International Conference on Business and Management Research, Jakarta. August 14th 16th. 
  • Norbani Che Ha & Shahrizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. Fifth International Business Research Conference, Dubai UAE. April 26th 28th. 
  • Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing The Human Resource Management Strategy and The Effect on Human Resource Performance. Proceedings, Second International Conference on Business and Management Research, Jakarta August 14th-16th. 
  • Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen (2007). Multiple Banking Practice Among the Malaysian Working Professionals. Proceedings, Sixth International Business Research Conference, Hong Kong . July 1st 4th 
  • Raida Abu Bakar, Norbani Che Ha & Ramza Ramli (2007). HR Practices and the Role of Internal Marketing: Perspective From Manufacturing Firms. Proceeding, , Kuching Sarawak, November 2nd 3rd 
  • Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing the Human Resource Functions: The Relationship Among Business Startegy, Human Resource Outsourcing and Human Resource Performance Proceeding, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th- 7th. 
  • Rosslina Ahmad Mokhtar & Norbani Che Ha (2007). Antecedents of Quality of work Life Orientation: An Empirical Investigation in the Malaysian Public Sector Organizations. Proceedings, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th 7th 
  • Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin (2007). Internal Marketing Issues in Service Organizations in Malaysia. Fifth International Business Research Conference, Dubai UAE, April 26th 28th 

2006
  • Sharizal Hashim & Norbani Che Ha (2006). Exploring Consumer Experiences with a Service Brand: Commercial Bank in Malaysia. Proceeding, International Borneo Business Conference 2006, Kuching Sarawak. Dec 6th 8th. 
  • Norbani Che Ha, Saad Mohd Said & Yusmin Akma Yusoff (2006). Sustainable Competitive Advantage in SMEs: The Relationship among Strategic Orientation, Corporate Management and Performance. Proceedings, Managing Competitiveness in the Knowledge Economy. The 12th Asia Pacific Management Conference, Asian Institute of Technology, Bangkok. Nov 17th 19th. 
  • Norbani Che Ha, Raida Abu Bakar & Faridah Salim (2006). Employee Development and Business Excellence in SMEs: The Role of Innovation. Proceedings, Global SME Entrepreneurship Conference, Monash University Malaysia, Kuala Lumpur. October 17th 18th. 
  • Norbani Che Ha (2006). Market Orientation, Organisational Innovation and Organisational Performance. Proceedings, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, Pole Universitaire Leonard de Vince, Paris La defense Cedex. July 10th 13th 

2005
  • Ananda Kumar Palaniappan & Norbani Che Ha (2005). A Comparative Study of Creative Personality Characteristics of Malaysian Entrepreneurs and Non-entrepreneurs. Proceedings, Asian Business Conference 2005, Kuala Lumpur. April 14th -15th 

2004
  • Md Nor Othman, Norbani Che Ha & Yong Li Li (2004). A Cross-Ethnic Analysis of TV Advertising in Malaysia. Proceedings, Universiti Tenaga Nasional International Business Management Conference 2004, Kuantan, Pahang, Malaysia. December 6th -7th 
  • Norbani Che Ha (2004). Organisational learning: Mediating Roles of Goal Orientation. Proceedings, International Conference of the Australian and New Zealand Academy of Management (ANZAM), Dunedin, New Zealand, December 8th 11th. 

2003
  • Norbani Che Ha & Felix T. Mavondo (2003), Organisational learning: The Role of Goal Orientation and Organisational Capabilities, Proceedings, ANZAM 2003 Conference, Adelaide, Australia, December 1st 3rd. 

1999
  • Norbani Che Ha, Md Nor Othman & Mohd. Rosli Mohamad (1999) The Impact of the 1997-1998 Economic Crisis on Bumiputera Entrepreneurs: A Comparative Study of Two Manufacturing Industries. Proceedings, International Conference on SMEs: Challenges and Prospects, Universiti Sains Malaysia, Penang, Malaysia, September 28th 30th 

Mass Media(Newspaper,radio,tv,popular Magazine)
1999
  • Norbani Che Ha (1999), Kegawatan Ekonomi dan Isu-isu Pengeluaran, Dewan Ekonomi, Disember, pp. 14 15 
  • Norbani Che Ha (1999), IKS dan Cabaran Alaf Baru, Dewan Ekonomi, November, pp. 14 15. 

Others
2007
  • Sharizal Hashim & Norbani Che Ha (2007). Consumer Service Brand Perception: A Study on Banking Services. Working Paper Series No 0703, June. Universiti Malaysia Sarawak. 

AREAS OF RESEARCH
(Project title), (Role), (From)-(Until), (Source), (Level).


  • Subsidy Rationalizationfor GP Flour: Market and Economic Implications, Co-Investigator, 2015-2015, Private Funding
  • Eating Green: Customer's Perception And Willingness For Adaptation of Ecological Food Consumption Behaviors: A Comparative Study Between Malaysian and Singaporean Consumers, Principal Investigator(PI), 01/03/2013, Postgraduate Research Grant (PPP) - Course & Disertation, 28/02/2014
  • How to Brand An Institution? A Perception of Internal and External Stakeholders, Principal Investigator(PI), 2013-2014, Geran Penyelidikan Universiti Malaya (UMRG), National
  • Halal Food Consumption: A Comparative study between Arab Muslims and Non Arab Muslims in Australia, the United Kingdom and Malaysia., Principal Investigator(PI), 2011-2012, Geran Penyelidikan Universiti Malaya (UMRG), National
  • Measuring Service: A Pilot Study from Concepts to Tangible Statistics., Principal Investigator(PI), 2011-2012, Fundamental Research Grant Scheme (FRGS), National
  • Measuring Services: A Pilot Study from Concepts to Tangible Statistics, Principal Investigator(PI), 2010-2013, Fundamental Research Grant Scheme (FRGS), National
  • THE POOR PERFORMANCE OF THE MALAYSIAN ARMED FORCES FOOTBALL TEAM, Principal Investigator(PI), 15/12/2009, Postgraduate Research Grant (PPP) - Research, 14/12/2010
  • EFFECT OF ORGANIZATIONAL RESOURCES ON ORGANIZATIONAL PERFORMANCE : AN EMPIRICAL STUDY OF SMES, Principal Investigator(PI), 15/12/2009, Postgraduate Research Grant (PPP) - Research, 14/12/2010
  • Foreign Enterprises in Malaysia, Principal Investigator(PI), 2009-2010, University of New Castle, Australia, International
  • Awareness and Motivation: Customers Perceptions on Islamic Banking, Co-Investigator, 2008-2008, Short Term Research Fund (Vote F)(PJP), National
  • COUNTRY BRANDING AND RESIDENCY CHOICE, Co-Investigator, 15/08/2008, Postgraduate Research Grant (PPP) - Research, 14/08/2009
  • Internal Marketing: Assessing Organizational Competitiveness, Co-Investigator, 2008-2008, Geran Penyelidikan Universiti Malaya (UMRG), National
  • EXPLORING THE RELATIONSHIP AMONG THE SITUATIONAL FACTORS, PRICE PERCEPTIONS & PURCHASING OUTCOMES IN KLANG VALLEY, Co-Investigator, 18/12/2008, Postgraduate Research Grant (PPP) - Research, 17/12/2009
  • EFFECTS OF ORGANIZATIONL PERFORMANCE: AN EMPIRICAL STUDY OF BANGLADESH SME'S, Co-Investigator, 15/08/2008, Postgraduate Research Grant (PPP) - Research, 14/08/2009
  • AN INTEGRATED MARKETING MODEL OF ORGANIZATIONAL ACCOUNTABILITY, Co-Investigator, 15/08/2008, Postgraduate Research Grant (PPP) - Research, 14/08/2009
  • Competitiveness of Malaysian SMEs, Principal Investigator(PI), 2006-2007, CEDER, National
  • Organisational Learning: The Role of Goal Orientation and Organisational Capabilities, Principal Investigator(PI), 2000-2004, Short Term Research Fund (Vote F)(PJP), National
  • Barrier and Motivation to export among Malaysian Companies, Principal Investigator(PI), 1999-2008, Short Term Research Fund (Vote F)(PJP), National

CONSULTATION PROJECT/CONSULTANCY
(Project title), (Role), (From)-(Until), (Organisation).


  • Journal Reviewer, Journal of Teaching in International Business. Effects of Feedback on Goal Orientation and Deep Learning in Higher Business Education, 2015-2015, Journal of Teaching in International Business
  • Probable Impact of Trans-Pacific partnership Agreement (TPPA) on Bumiputera Businesses, Entrepreneurs and Small and Medium Enterprises (SMEs)., Consultant, 2014-2015, Unit Peneraju Agenda Bumiputera (TERAJU)/Prime Minister Department/ PricewaterhouseCoopers,
  • Cadangan Penubuhan Pusat Membeli Belah AEON: Kajian Impak Terhadap Peruncit dan Pengguna, Project Leader, 2013-2013, AEON Co. (M) Berhad
  • Kajian Norma Perjawatan Unjuran, Dasar Penempatan dan Pertukaran Guru dan Kumpulan Pelaksana Kementerian Pelajaran Malaysia, Manager, 2013-2013, Kementerian Pelajaran Malaysia
  • Kajian Norma Perjawatan Unjuran, Dasar Penempatan dan Pertukaran Guru dan Kumpulan Pelaksana Kementerian Pelajaran Malaysia, Consultant, 2013-2014, Ministry of Education
  • Study on Human Resources Manpower Requirement for The Healthcare Sector In Malaysia. ILMIA, Minsitry of Human Resources., Project Director, 2012-2013, Minsitry of Human Resources
  • Kajian Mengenai Enrolmen Pelajar Ijazah Dasar di Institut Pengajian Tinggi Awam. Ministry of Higher Education, 2012 2013, Project Director, 2012-2013, Ministry of Higher Education
  • Kajian Halatuju Kumpulan Pengurusan, Profesional dan Teknikal Melayu Dalam Mencapai Matlamat Ekonomi Berpendapatan Tinggi menjelang 2020.National Institute of Human Resources, Minsitry of Human Resources, 2012., Project Director, 2012-2012, National Institute of Human Resources, Minsitry of Human Resources
  • The Effectiveness of the Internet Marketing and Promotions in Tourism Industry in Malaysia, Ministry of Tourism Malaysia, 2012., Project Director, 2012-2013, Ministry of Tourism Malaysia
  • Analisa 5 tahun Produktiviti Kebun Sawit dan Getah Milik Peneroka FELDA dari Tahun 2007 hingga Tahun 2011 dan Cadangan Penambahbaikan.Prime Minister Department - Unit Kawal Selia FELDA (UKSF), 2012., Project Director, 2012-2013, Prime Minister Department - Unit Kawal Selia FELDA
  • Internal Examiner, PhD. Consumer Complaint behaviour and Consumer Court: A Study of Malaysian Consumers, 2011., Resource Person, 2011-2011, UM
  • Internal Examiner, PhD. Consumer Complaint behaviour and Consumer Court: A Study of Malaysian Consumers, 2011., Resource Person, 2011-2011, University of Malaya
  • Medical Gloves Industry in Malaysia: The Consumption Pattern, Consultant, 2011-2011, The Malaysian Rubber Export Promotion Council
  • Consumption Study on Medical Gloves in Malaysia, Consultant, 2010-2011, Malaysian Rubber Export Promotion Council
  • SME Development for the Third Industrial Master Plan (IMP3), Researcher, 2008-2008, SMIDEC/MITI
  • Buku Panduan Peralatan Pejabat, Project Leader, 2007-2008, Ministry of Entrepreneur and Cooperative Development.
  • Buku Panduan Perkhidmatan SPA, Project Leader, 2007-2008, Ministry of Entrepreneur and Cooperative Development.
  • Kajian Mewujudkan Kelpelbagaian Produk Pelancongan di Kuala Lumpur, Consultant, 2007-2008, Dewan Bandaraya Kuala Lumpur
  • Kajian Pasaran Berkenaan Pembangunan Terminal Feri Tg Belungkor, Kota Tinggi Changi, Singapura, Consultant, 2007-2008, Lembaga Pelabuhan Johor
  • A Detailed Study on Consumer Behaviour Towards Electricity Consumption and End Uses of Electricity in the Industrial Sector., Consultant, 2006-2007, Tenaga Nasional Berhad
  • Malaysian Building Integrated Photovoltaic, Consultant, 2006-2008, Technology Park Malaysia/UNDP-GEF-Govt of Malaysia
  • Profile Perniagaan Perkhidmatan SPA, Project Leader, 2006-2007, Ministry of Entrepreneurial & Cooperative Development
  • Profile Perniagaan Peralatan Pejabat, Project Leader, 2006-2007, Ministry of Entrepreneurial & Cooperative Development
  • Kajian Pengenalan RRP (Recommended Retail Price) dalam Penetapan Harga Runcit Barang Keperluan Pengguna., Project Leader, 2005-2005, Ministry of Domestic Trade and Consumer Affairs
  • Marketing and Branding in Malaysia for the Third Industrial Master Plan (IMP3), Researcher, 2004-2005, MATRADE/MITI
  • Kajian Profil Perniagaan Bunga, Project Leader, 1999-2000, Ministry of Entrepreneurial Development
  • Kajian Profil Perniagaan Hiasan Dalaman, Project Leader, 1999-2000, Ministry of Entrepreneurial Development
  • Identification of Business Opportunities in the Electrical Products Industry, Consultant, 1998-1998, Tenaga Nasional Berhad
  • Identification of Business Opportunities in the Electrical Products Industry, Consultant, 1998-1998, Tenaga Nasional Berhad
  • Depreciation in the Value of the Ringgit and its Impact on Selected Sectors of the Economy (Manufacturing) with Special Reference to the Bumiputera Commercial and Industrial Community, Researcher, 1998-1998, National Economic Action Council (NEAC) and Ministry of Entrepreneurial Development.

AWARDS AND RECOGNITIONS
(Name of Award), (Awarding Institution), (Year Awarded), (Level).


  • Anugerah Khidmat Cemerlang 1999, University of Malaya, 1999, (UNIVERSITY)
  • Anugerah Khidmat Cemerlang 2006, University of Malaya, 2006, (UNIVERSITY)
  • Anugerah Khidmat Cemerlang 2011, University of Malaya, 2011, (UNIVERSITY)
  • Best Paper Award, Global Academy of Business and Economics Research International Conference, 2008, (INTERNATIONAL)
  • Best Paper Award - Best Work in Progress Paper/Outsourcing & Globalization, Academy of Global Business Advancement, 2008, (INTERNATIONAL)
  • Bronze Medal (The Relationship between CSR Orientation, Marketing capabilities and Organizational Performance). Invention, Innovation & Design Competition (IID Johor 2013). IID JOHOR, UiTM and Yayasan Pelajaran Johor. 2013., IID JOHOR, UiTM and Yayasan Pelajaran Johor. 2013., 2013, (NATIONAL)
  • Invention, Innovation & Design Competition (IID Johor 2013). , Invention, Innovation & Design Competition (IID Johor), UiTM and Yayasan Pelajaran Johor, 2013, (NATIONAL)
  • Sijil Khidmat Cemerlang 2007, University of Malaya, 2008, (UNIVERSITY)
  • Sijil Khidmat Cemerlang 2008, University of Malaya, 2009, (UNIVERSITY)

PRESENTATIONS
(Title), (Event), (Date Presented), (Organiser), (Level).


Poster
  • Organizational Learning: Relationship Among Enabling Factors, Goal Orientation and Organizational capabilities, Ekspo Penyelidikan, Rekacipta & Inovasi 2007
  • Market Orientation, Organizational Innovation and Organizational Performance : Lessons From Malaysia, Ekspo Penyelidikan, Rekacipta & Inovasi 2007
  • Orientation and Organizational Capabilities of SMEs in Malaysia, Ekspo Penyelidikan, Rekacipta & Inovasi 2006, 14 Jun 2006 to 17 Jun 2006
Presenter
  • Marketing Trends, Kursus PPK, 10 Aug 2015 to 14 Aug 2015, Politeknik Seberang Prai, Pulau Pinang, (National)
  • eEmotional Attachment and Online Shopping., MACFEA - Consumer and Finance, 19-20 November, PutraJaya., 19 Nov 2015 to 20 Nov 2015, UKM, (National)
  • Employer Corporate Brand Identification - A Case Study of a Malaysian University Corporate Brand (Work in Progress)., International Colloqium on Design, Branding and Marketing, 09 Dec 2014 to 10 Dec 2014, (International)
  • Differentiating Services: A Study of Hotel s Brand Image., Asia Pacific Retail Conference - Sustainability and Innovation in Retailing, 14 Sep 2011 to 15 Sep 2011, Faculty of Business and Accountancy, University of Malaya; Oxford Institute of Retail Management; Ministry of Domestic Trade, Coopeartive and Consumerism & Hosei University Japan, (International)
  • Conspicuous Consumption: A Comparative Study between Muslim and Non-Muslin, International Islamic Marketing and Branding, 01 May 2010
  • Islamic banking - Capabilities, Brand and Satisfaction., 1st International Conference on Islaimc Marketing and Branding., 01 May 2010
  • The relationship between CSR antecedents and Organizational Learning Among Malaysin Organizations, ANZMAC 2009 - Sustainable Management and Marketing Conference, 30 Nov 2009 to 02 Dec 2009, Monash University, (International)
  • To Revisit or Not to Revisit Beijing- The Role of Destination Image, 9th International Joint World Cultural Tourism Conference 2008 - Cultural Tourism: Business and Management, 01 Nov 2008
  • Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarkets in Malaysia., Second International Conference on Business and Management Research, 14 Aug 2007 to 16 Aug 2007
  • Internal Marketing Issues in Service Organizations in Malaysia, Fifth International Business Research Conference., 26 Apr 2007 to 27 Apr 2007
  • Brand Equity, Customer Satisfaction and Customer Loyalty., Fifth International Business Research Conference., 26 Apr 2007 to 27 May 2007, (International)
  • Market Orientation, Organisational Innovation and Organisational Performance, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, 10 Jul 2006 to 13 Jul 2006
  • Corporate Brand Image: A Malaysian Perspective, Bengkel Penyelidikan FPP, 08 Nov 2006 to 08 Nov 2006
  • Sustainable Competitive Advantage in SMEs: The Relationship among Strategic Orientation, Corporate Management & Performance, The 12th Asia Pacific Management Conference, 17 Nov 2006 to 19 Nov 2006
Others
  • A Comparative Study of Creative Personality Characteristics of Malaysian Entrepreneurs and Non-entrepreneurs, Asian Business Conference 2005, 14 Apr 2005 to 15 Apr 2005, (International)

SUPERVISION


Post Graduate Level
(Name of Degree), (Name of Candidates), (Title of Thesis), (Academic Session)
Completed
  • Masters Degree, Faranak Ghoreishi, Counterfeit Proneness, Lifestyle ans Intention to Repurchase Luxury Handbag, 2014/2015
  • Masters Degree, Chai Chen Hoe, The Influence of Customer Loyalty in Industrial Market: A Case of Portable Air Compressor Market, 2014/2015
  • Doctoral Degree (PhD), Hashim Fadzil Ariffin, Employer Branding, 2005/2006
  • Masters Degree, Ng Lai Peng, A Malaysian Profile : Identification Of Fashion Followers, Brand Personalities And Price Perception Towards Online Purchase In Malaysia, 2012/2013
  • Masters Degree, Maryam Kashani Nazari, b)Eating Green Customer s Perception and Willingness for Adoption of Ecological Food Consumption Behaviors, A Comparative Study Between Malaysia and Singapore, 2012/2013
  • Masters Degree, Komala A/P Veeriah, Islamic Banking, 2012/2013
  • Doctoral Degree (PhD), Rosslina Ahmad Mokhtar, Organizational Commitment, 2003/2004
  • Doctoral Degree (PhD), Wan Khaltom Yahya, Corporate Social Responsibility- Integrated Marketing Model, 2005/2006
  • Doctoral Degree (PhD), Hans Peter Holts, Retailing, 1998/1999
  • Masters Degree, Yim Siew Mei, A Study of Consumer Purchase Intention for Green Personal Care and Cosmetic Products in Malaysia, 2011/2012
  • Masters Degree, Cheah Yee Nee, A Study on Consumers' Global Brand Attitudes, 2010/2011
  • Masters Degree, Mahsa Rahmani, Internel Marketing and Organizational Committment: Perspectives of Construction Organizations in Malaysia, 2010/2011
  • Masters Degree, Parisa Afshin, Internal Marketing Factirs and Organizational Commitment, 2010/2011
  • Masters Degree, Hong Kai Kuan, Industrial Marketing and Branding Determinants of Brand Sensitivity on Organizational Buying Decisions, 2011/2012
  • Masters Degree, Lim Ai Sal, How Overall Destination Image and Trip Experience Affect Tourists Behavior Intention: A Case of Kuala Lumpur, 2011/2012
  • Masters Degree, Rohaida Wati Jalaluddin, Barriers and Motives towards Stages of Exporting, 2009/2010
  • Doctoral Degree (PhD), Hasliza Abdul Halim, HR Outsourcing, 2003/2004
  • Masters Degree, Poovan Paramsothy, Online Shopping, 2008/2009
  • Masters Degree, Merina Lee P Ming, National Identity Scale & Marketing, 2008/2009
  • Masters Degree, Noralyn Idris, Employer Branding, 2008/2009
  • Masters Degree, Rohaida Wati Jalaluddin, Export Motivations & Barriers, 2007/2008
  • Masters Degree, Merina Lee P Ming, National Identity and Marketing, 2007/2008
  • Masters Degree, Abdul Rahim Osman, Management, 2008/2009
  • Masters Degree, Zamri Wahid, Management, 2008/2009
  • Masters Degree, Ruslin Romli, Management, 2008/2009
  • Masters Degree, Kong Shin Yee, Customer Perceived Quality, Relationship Quality and Business Loyalty, 2008/2009
  • Masters Degree, Zhou Jingjing, Destination Image, 2007/2008
  • Masters Degree, Siti Safiah Ismail, Gray Marketing, 2007/2008
  • Masters Degree, Tan Ching Gor, Situational Factors & Purchase Outcomes, 2007/2008
  • Masters Degree, Soo Mei Wan, Country Branding, 2007/2008
  • Masters Degree, Mohamad Nizam Abdul Manap, Management, 2006/2007
  • Masters Degree, Suleiman Moideen Kutty, Management, 2006/2007
  • Masters Degree, Ravindther Kunju Raman, Personnel Selling, 2006/2007
  • Masters Degree, Chook Kim Lock, Web Experience, 2006/2007
  • Masters Degree, Helen A/P Dharmaraj, Private Label, 2006/2007
  • Masters Degree, Foo Choi Wan, Country of Origin, 2006/2007
  • Masters Degree, Choo Wee Li, Store Brand, 2006/2007
  • Masters Degree, Yeo Pei Chen, Country Branding, 2006/2007
  • Masters Degree, Faridah Salim, Small Medium Entreprises, 2005/2006
  • Masters Degree, Syed Izzaddin Syed Jaafar, Internal Marketing, 2006/2007
  • Masters Degree, Mozard Mokhtar, Corporate Branding, 2006/2007
  • Masters Degree, Nuryusmawati Mohd Yusof, Corporate Branding, 2006/2007
  • Masters Degree, Syed Ahmad Muzri Syed Faiz, Retailing Experience, 2005/2006
  • Masters Degree, Ramzan Ramza Ramli, Internal Marketing, 2006/2007
  • Masters Degree, Fong Boon Yee, Women Entrepreneur, 2006/2007
  • Masters Degree, Yusmin Akma Yusoff, Small Medium Enterprises, 2005/2006
  • Masters Degree, Lokman Hakim Ayub, Management, 2005/2006
  • Masters Degree, Razali Mat Isa, Management, 2004/2005
  • Masters Degree, Sharizal Hashim, Brand Equity, 2005/2006
  • Masters Degree, Azhar Omar, Management, 2004/2005
  • Masters Degree, Prof Madya Dr Ananda Kumar A/L Palaniappan, Entrepreneurship, 2004/2005
  • Masters Degree, Yaakob Hashim, Management, 2004/2005
  • Masters Degree, Gunasegaran A/L Karuppannan, Management, 1998/1999
  • Masters Degree, Subramaniam A/L Veeriah, Management, 1998/1999
  • Masters Degree, Zaleha Mohd Nor, Management, 1998/1999
  • Masters Degree, Tan Su Luan, Management, 1998/1999
  • Masters Degree, Mohd Yusof Ali, Management, 1997/1998
  • Masters Degree, Mohamed Khamir Abdul Ghani, Management, 1998/1999
  • Masters Degree, Kamaralzaman Abd Aziz, Management, 1998/1999
  • Masters Degree, Radzuan Abu Bakar, Management, 1998/1999
  • Masters Degree, Rajendran Vijayakumar, Marketing, 1995/1996

Ongoing
  • Doctoral Degree (PhD), Azura Hanim Hashim, Halal Food Consumption: A Comparative study between Arab Muslim and Non Arab Muslim in Australia, The United Kingdom and Malaysia, 2010/2011
  • Doctoral Degree (PhD), Lee Yoon Hoon, Cultural Consumption, 2012/2013
  • Doctoral Degree (PhD), Roslan Mohamed, Customer Satisfaction & Automotive Industry, 2004/2005
  • Doctoral Degree (PhD), Corrinne Lee, Marketing capabilities, 2011/2012
  • Doctoral Degree (PhD), Choo Siew Ming, Consumer Behavior, 2011/2012

TEACHING
(Course Title), (Academic Session), (No of Student), (No of Contact Hours).


Post Graduate
  • MARKETING MANAGEMENT, 2012/2013(1), 65, 42
  • MARKETING MANAGEMENT, 2012/2013(2), 70, 42
  • MARKETING MANAGEMENT, 2011/2012(1), 65, 42
  • MARKETING MANAGEMENT, 2011/2012(2), 65, 42
  • MARKETING MANAGEMENT, 2010/2011(2), 65, 42
  • Global Marketing, 2008/2009(1), 19, 42
  • Marketing Management, 2008/2009(2), 75, 42
  • MARKETING, 2006/2007(1), 65, 63
  • INTERNATIONAL MARKETING, 2005/2006(2), 56, 42
  • MARKETING, 2005/2006(1), 33, 42
  • International Marketing, 2004/2005(2), 61, 42
First Degree
  • CONSUMER BEHAVIOUR, 2013/2014(1), 49, 42
  • SERVICES MARKETING, 2013/2014(1), 46, 42
  • GLOBAL MARKETING, 2012/2013(2), 50, 42
  • SERVICES MARKETING, 2012/2013(1), 55, 42
  • SERVICES MARKETING, 2011/2012(1), 45, 42
  • PRINCIPLES OF MARKETING, 2010/2011(2), 150, 42
  • PRINCIPLES OF MARKETING, 2010/2011(1), 150, 84
  • Services Marketing, 2008/2009(1), 27, 42
  • Global Marketing, 2008/2009(2), 42, 42
  • GLOBAL MARKETING, 2007/2008(2), 45, 42
  • Integrated Marketing Communications, 2007/2008(2), 18, 42
  • PRINCIPLES OF MARKETING, 2006/2007(2), 289, 140
  • SERVICES MARKETING, 2006/2007(1), 24, 42
  • BUSINESS RESEARCH, 2005/2006(2), 155, 98
  • GLOBAL MARKETING, 2005/2006(1), 25, 42
  • GLOBAL MARKETING, 2004/2005(2), 33, 56
  • ASAS PEMASARAN, 2004/2005(2), 42, 42

EVALUATION ACTIVITIES
(Description), (Evaluation Activity),(Year).


  • Empowering Small Fishermen through Marketing Strategies, Article In Journal ,  (2013-2013)
  • Factors Affecting Export Competitiveness: The Case of Malaysia. PhD., Thesis , 
  • Innovation in Distribution Channel and Firm Performance: The Case of Small and Medium Enterprises in Indonesia, Thesis ,  (2012-2012)
  • Internal Examiner, PhD. Consumer Complaint behaviour and Consumer Court: A Study of Malaysian Consumers, 2011., Thesis ,  (2011-2011)
  • Judge for Best Paper Awards, Asia Pacific Retail Conference, 2011., Article In Proceeding ,  (2011-2011)
  • Norbani Che-Ha & Amir Mahmood (Editors). Malaysian SMEs in the New Economy. Cengage Learning, Singapore., Book ,  (2010-2011)
  • Paper Reviewer, Asia Pacific Retail Conference, 2011., Article In Proceeding ,  (2001-2011)

CONTRIBUTION TO SOCIETY
(Contribution To Society), (Level), (Start Date), (End Date).


  • Committee, A Seminar on Homelessness - Nature, Causes, Implications and Solutions, (National), 20-Oct-14 until 20-Oct-14
  • Panel Penilai, Anugerah Francais Terbaik Malaysia 2013 - Kategori CSR Francais Terbaik , (Country), 29-Oct-13 until 13-Dec-13
  • Pengurus (Organizing Manager) - 16 Bengkel/Forum/Konferen bagi Kajian Unjuran Keperluan & Bekalan Guru Serta Dasar Penempatan & Pertukaran Bagi Guru & Kumpulan Pelaksana - Kementerian Pendidikan Malaysia & Universiti Malaya., (Country), 01-Feb-13 until 31-Dec-13
  • Panel Penilai Best Franchise Employer - Malaysia Franchise Awards 2012, (Country), 01-Oct-12 until 30-Nov-12
  • Assistant Director, International Conference on Islamic Marketing and Branding. London, 20-21 November 2012., (International), 20-May-12 until 21-May-12
  • Deputy Chairman, Asia Pacific Retail Conference - Sustainability and Innovation in Retailing. A conference organized by University of Malaya in collaboration with Oxford Institute of Retail Management, University of Malaya, Ministry of Domestic Trade, Co-Operatives and Consumerism & Hosei University, Japan. Petaling Jaya, 14 15th September 2011., (International), 14-May-11 until 15-May-11
  • Reef Breeding Project (UM - Panasonic), Pulau Tenggol, 21 24 June, 2005., (State), 21-Jun-05 until 24-May-05
  • Workshop, Pemasaran Produk Koperasi September 18th, 2004, (Country), 18-Sep-04
  • National Economic Action Council (NEAC) and Ministry of Entrepreneurial Development. Depreciation in the Value of the Ringgit and its Impact on Selected Sectors of the Economy (Manufacturing) with Special Reference to the Bumiputera Commercial and Industrial Community. 1999, (Country), 01-Jan-99 until 01-Dec-99