Associate Professor of Business and Management with research interests in digital transformation, sustainability, technology-enabled business strategy, and digital marketing. Holds a PhD in Management Science and Engineering and has authored over 80 publications, half of which are first author and published in (Q1/Q2) journals. Research contributions have received significant scholarly recognition, with over 7,700 citations, an h-index of 39 on Google Scholar, and have resulted in being ranked among the Top 2% of Scientists Worldwide by the Stanford University citation impact ranking.