Associate Professor and PhD holder in Management Science and Engineering with a strong international academic profile in business, management, digital transformation, sustainable artificial intelligence, innovation, digital marketing, and organizational sustainability. Published 80+ peer-reviewed papers, with around half as first author, including articles in high-quality journals such as Journal of Innovation & Knowledge, Business Strategy and the Environment, European Management Journal, Humanities and Social Sciences Communications, International Journal of Hospitality Management, and Managerial and Decision Economics. Recognized among the Top 2% Scientists Worldwide, with 7,600+ Google Scholar citations, h-index 39, and Scopus h-index 29. Serves the academic community through editorial roles in international journals, including Associate Editor/Editorial Board roles with Discover Sustainability, Scientific Reports, and Humanities and Social Sciences Communications. Actively contributes to international academic engagement as keynote/guest speaker, reviewer, mentor, and collaborator, with scholarly participation across China, the United Kingdom, Malaysia, Mexico, Italy, Indonesia, and other academic contexts. Experienced in teaching, postgraduate supervision, curriculum development, academic administration, publication mentoring, and research capacity-building.