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DR. MUHAMAD SHAMSUL BIN IBRAHIM

Department of Media and Communication Studies

Faculty of Arts and Social Sciences

mshamsulum.edu.my
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Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 3 Projects
Project Title Progress Status
KAMPUNG XPRESS
on going
A Preliminary Study: Exploring Target Audience Perception Towards Non-custodial Sentence In Malaysia
on going
This information is generated from Research Grant Management System
Latest Publications
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2025

What Makes Chinese Animation, Comic, Game, and Novel Subculture Users Willing to Engage in Community Activities on Video Websites? An Empirical Study of Motivation, Engagement Intention, and Media Satisfaction

2025

From Motivation to Participation: Understanding User Dynamics in Bilibili's Subculture

2025

Communicating Health Through Images: How Social Media Visuals Shape Body Comparison in Chinese Young Women

2025

The impact of functionality-focused social media images on positive body image: an experimental study among young Chinese women