Curriculum Vitae

DR. MUHAMAD SHAMSUL BIN IBRAHIM

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • mshamsul
  • 0379675711

ACADEMIC QUALIFICATION

  • PHD, (Philosophy)
    Universiti Putra Malaysia (UPM)
  • M.COM, (Komunikasi Korporat)
    Universiti Putra Malaysia (UPM)
  • BSC, (Bioindustri)
    Universiti Putra Malaysia (UPM)

ADMINISTRATIVE DUTIES

  • Coordinator
    09 Feb 2024 - 08 Feb 2026 (University Malaya)
  • Task Force Member
    10 May 2024 - 09 May 2025 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Course Coordinator
    01 Jan 2024 - 31 Dec 2024 (Office of The Deputy Executive Director (Academic & Student Affairs), Centre for Foundation Studies in Science)
  • Task Force Leader
    21 Dec 2022 - 21 Dec 2023 (Department)
  • Programme Coordinator
    15 Oct 2022 - 15 Oct 2023 (Department)
  • Task Force Member
    11 Oct 2022 - 11 Oct 2023 (Department)
  • Menjalankan Fungsi Sebagai Ketua Unit
    03 Jun 2019 - 01 Mar 2022 (National)

MEMBERSHIPS

  • MEMBER (S200058), MEMBER
    Since 2020 (National)
  • MEMBER (1-E-000762), MEMBER
    Since 2020 (National)
  • RESEARCHER (2019/04306), MEMBER
    Since 2019 (National)
  • EDITORIAL BOARD FOR THE ASIAN JOURNAL OF PROFESSIONAL AND BUSINESS STUDIES, BOARD MEMBER
    2022 to 2023 (National)

AWARD AND STEWARDSHIP

  • Certificate of Award
    Kolej University Poly-Tech MARA Kuala Lumpur, 2021 (University)
  • Best Presenter
    International Conference of Cross-Disciplinary Academic Research (ICAR 2021), 2021 (International)
  • Best Presenter
    International Conference on Advances in Civil Engineering and Science Technology (ICACEST 2018), 2018 (University)

PUBLICATIONS

Article in Journal
  1. Yusuf, S., Ibrahim, M.S., Victor, S.A., & Zainal Abidin, M.Z. (2022). Towards Understanding the Personal and Situational Factors of Cyber Aggression: A Theoretical Review. Jabatan Pengajian Media Malaysia.
ESCI
  1. Ayub, Suffian hadi; Thaheer, Baby Anusha Nur Mohamed; Toth, Zsuzsanna; Ibrahim, Muhamad shamsul; Yassin, Yuslinda mat (2024). Examining The Organisational Competencies in Managing Health Lifestyle Campaigns on Social Media for Society's Wellbeing, JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION. 40(2), 328-344. doi:10.17576/JKMJC-2024-4002-19
  2. Victor, Stephanie Ann; Ibrahim, Muhamad Shamsul; Yusuf, Sarina; Mahmud, Norasyikin; Bahari, Khairul Azam; Ling, Loh Yoke; Abd Mubin, Nur Nadia (2024). Social media addiction and depression among adolescents in two Malaysian states, INTERNATIONAL JOURNAL OF ADOLESCENCE AND YOUTH. 29(1). doi:10.1080/02673843.2023.2292055
  3. Yusuf, Sarina; Ibrahim, Muhamad Shamsul; Ibrahim, Nan Zakiah Megat; Ayub, Suffian Hadi; Sharipudin, Mohamad-Noor Salehhuddin; Hassim, Nurzihan (2023). INSTRUMENT VALIDATION OF WEBSITE QUALITY TO ATTRACT DONATION, JOURNAL OF NUSANTARA STUDIES-JONUS. 8(1), 446-468. doi:10.24200/jonus.vol8iss1pp446-468
  4. Yusuf, Sarina; Teimouri, Misha; Ibrahim, Muhamad Shamsul; Ibrahim, Nan Zakiah Megat; Nazri, Syahida Mohd; Victor, Stephanie Ann (2023). Let's Think They are Safe Online! A Malaysian Perspective on The Classification of Children's Cyber Risks, INTELLECTUAL DISCOURSE. 31(1), 139-160
Scopus
  1. Ayub S.H., Thaheer B.A.N.M., Zsuzsanna T.J., Ibrahim M.S., Yassin Y.M. (2024). Examining The Organisational Competencies in Managing Health Lifestyle Campaigns on Social Media for Society s Wellbeing, Jurnal Komunikasi: Malaysian Journal of Communication. 40(2), 328-344. doi:10.17576/JKMJC-2024-4002-19
  2. Ling L.Y., Ibrahim M.S., Hasan A.S., Sakian J. (2024). Understanding Online Gaming Habits and Attitudes among Youth: A FGD Study of Gaming Behaviours, Social Interactions, and Psychological Effects, Jurnal Komunikasi: Malaysian Journal of Communication. 40(3), 382-396. doi:10.17576/JKMJC-2024-4003-22
  3. Victor S.A., Ibrahim M.S., Yusuf S., Mahmud N., Bahari K.A., Yoke Ling L., Abd Mubin N.N. (2024). Social media addiction and depression among adolescents in two Malaysian states, International Journal of Adolescence and Youth. 29(1). doi:10.1080/02673843.2023.2292055
  4. Yusuf S., Teimouri M., Ibrahim M.S., Ibrahim N.Z.M., Nazri S.M., Victor S.A. (2023). Let s Think They are Safe Online! A Malaysian Perspective on The Classification of Children s Cyber Risks, Intellectual Discourse. 31(1), 139-160

RESEARCH INTEREST

  • Communication Technology (Mass Communication, Communication, Technology)
  • Quantitative Instrument Development (AMOS, PLS, Instrument, Survey)

RESEARCH PROJECT

National
  1. 2024 - 2027, Fundamental Research Grant Scheme (FRGS)
    Formulating a Holistic Mental Health Well-Being Framework for Developing Effective Communication Strategies and Guidelines among Emerging Adults., Universiti Pendidikan Sultan Idris, Perak ( Co-Researcher)
  2. 2021 - 2023, Fundamental Research Grant Scheme (FRGS)
    DEVELOPMENT OF MENTAL HEALTH INDEX IN IDENTIFYING THE IMPACTS OF COMPUTER-MEDIATED COMMUNICATION (CMC) USE BEHAVIOR, Universiti Pendidikan Sultan Idris, Perak ( Co-Researcher)
  3. 2020 - 2022, Universiti Pendidikan Sultan Idris
    Developing an instrument to elucidate the excessive internet usage on adolescents psychological distress behaviour. ( Co-Researcher)
  4. 2020 - 2022, Geran Penyelidikan Universiti
    Developing an Instrument to Elucidate the Excessive Internet Usage on Adolescents Psychological Distress Behaviour, Universiti Pendidikan Sultan Idris, Perak ( Co-Researcher)
Private
  1. 2023 - 2025, Geran Penyelidikan Dalaman UPTM
    Developing Educational Communication Model to Increase the Urban Youth Mental Health Literacy, Kolej Universiti Poly-Tech MARA Kuala Lumpur ( Co-Researcher)
  2. 2021 - 2023, SKIM GERAN PENYELIDIKAN DALAMAN KUPTM
    Measuring the student online studying readiness: The Instrument Development ( Co-Researcher)
  3. 2021 - 2023, Geran Penyelidikan KUPTM
    Measuring the student online studying readiness: The Instrument Development., Kolej Universiti Poly-Tech MARA Kuala Lumpur ( Co-Researcher)
  4. 2020 - 2021, Kolej Universiti Poly-Tech MARA Kuala Lumpur
    Empowering community based tourism industry using unified e-commerce website to increase homestay visitors in Malaysia ( Principal Investigator(PI))
University
  1. 2023 - 2025, University Grant
    A Preliminary Study: Exploring Target Audience Perception Towards Non-custodial Sentence In Malaysia ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Exploring Message Strategies On Facebook Posts for Food Safety Campaign 2017 and 2018 That Related to User Engagement,, Food Quality and Safety Division, Consultant
    18 Mar 2019 - 23 Dec 2019 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Teens, Gender, Self-presentation on Social Media, Guest Professorship, Fakultas Ilmu Sosial dan Ilmu Politik (International) (10 Sep 2024 - 12 Sep 2024)
  2. Storytelling: Persuasive communication skills, Invitation for a guest professorship, Faculty of Social and Political Sciences, Universitas Brawijaya, Malang (International) (23 Apr 2024 - 23 Apr 2024)
  3. Fundraising Talk, Fundraising Talk, Kolej Kinabalu, UM (National) (09 Mar 2024 - 09 Mar 2024)
  4. Communicating for Impact: Storytelling skills for Authentic Leadership in Malaysia Public Service, Executive Education Program, MGSEB, Universiti Malaysia Kelantan (National) (26 Feb 2024 - 26 Feb 2024)
  5. PR Excellence in Digital Era: Building positive Image and Reputation, Public Relations Talkshow, Faculty of Social and Political Sciences, Brawijaya University (International) (22 Nov 2023 - 23 Nov 2023)
  6. Academic Report Writing, Perkongsian Ilmu Pengajaran Kolaboratif, UiTM Kampus Rembau (National) (03 Nov 2022 - 03 Nov 2022)
  7. Shaping Your Problem Statement, Seminar in a conjunction of The 7th International SEARCH Conference 2022., TaylorsUniversity (International) (31 Oct 2022 - 31 Oct 2022)
  8. Organisational Communication, Public Relations and Client Behaviour, Latihan Organisational Management, Institut Kesihatan Negara (National) (24 May 2022 - 24 May 2022)
ORAL PRESENTER
  1. Instrument Validation of Website Quality to Attract Donation, International Conference of Cross Disciplinary Academic Research 2021 (ICAR 2021), Kolej Universiti Poly-Tech MARA (International) (21 Dec 2021 - 21 Dec 2021)
  2. EMBRACING NEW NORMS: THE CONTRIBUTIVE FACTORS TO STUDENT ONLINE LEARNING READINESS, International Conference of Emerging Media and Communication 2021 (ICEMC2021), Universiti Sains Malaysia (International) (01 Mar 2021 - 03 Jun 2021)
  3. Factors to Suicide Ideation among Teenagers, International Conference on Sustainable Social Sciences, Innovation and Technology (ICSSIT,2020), Kaizenrenovation Sdn Bhd (International) (28 Nov 2020 - 29 Nov 2020)
  4. Message Strategies to Increase Facebook User Engagement, 7th International Conference on Communication and Media, Universiti Utara Malaysia (International) (07 Nov 2020 - 08 Nov 2020)
  5. Instrument validation of users using Cuti Cuti 1 Malaysia Facebook Page to search for Malaysia Tourism Information, The 1st Multidisciplinary Academic Research International Conference, Kolej Universiti Poly-Tech MARA Kuala Lumpur (International) (10 Dec 2019 - 10 Dec 2019)
  6. Instrument Development to Measure Quality of Non-Profit Organisation Website, International Conference on Advances in Civil Engineering and Science Technology (ICACEST 2018), Universiti Teknologi MARA (University) (05 Sep 2018 - 06 Sep 2018)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) Panel Penilai - Wafa Ahmed Al - Rahbi, University, (Reviewer)
  2. (2024) Panel Penilai Proposal Defense - Aisha Ghori, University, (Reviewer)
  3. (2024) Pemeriksaan Disertasi Calon Ijazah Sarjana Sastera, University, (Internal Examiner)
  4. (2024) Appointment as Internal Examiner for Phd Thesis, University, (Internal Examiner)
  5. (2023) Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘Candidature Defence’, University, (Internal Examiner)
  6. (2023) Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘Candidature Defence’, University, (Internal Examiner)
  7. (2023) Intrinsic Motivations and Social Capital in Massively Multiplayer Online Role Playing Games (Mmorpgs): a Study of Eve Online Players, University, (Internal Examiner)
  8. (2023) Mock Viva, National, (External Examiner)
  9. (2023) "Managing Provider-Patient Communication Gap Using Mhealth for Prescribed Self-Care: a User Experience Research Among Coronary Heart Disease Patients in Klang Valley, Malaysia, University, (Internal Examiner)
  10. (2023) Persuasive Influence of Islamic Talkshows On The Intention to Use Social Media Responsibly Among University Student in Bangladesh, University, (Internal Examiner)
  11. (2023) Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘Candidature Defence’, University, (Internal Examiner)
  12. (2023) Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘Candidature Defence’, University, (Internal Examiner)
  13. (2022) As a Reviewer, International, (Reviewer)
  14. (2022) Talk Show as Persuasive Communication Means: Perceived Effect of Religious (Islamic) Talk Show On Social Media User S Responsible Usage Intention in Bangladesh, University, (Internal Examiner)
  15. (2022) As a Reviewer, International, (Reviewer)
  16. (2022) The Mediating Role of Social Media Use On The Relationship Between Social Connection and Social Integration Among Chin Refugee Children in Malaysia, University, (Reviewer)
  17. (2022) Mobile Health (Mhealth): Pandemic Management and User Experience of Mysejahtera App Among Urban Youth in Kuala Lumpur, University, (Reviewer)
  18. (2022) Technology Advances and Media Development: The Differential Effects of Cyberbullying On Malaysian Social Media Influencers, University, (Reviewer)
  19. (2022) Influence of Facebook Usage On Individual S Voting Behavior and The Mediating Role of Individual S Political Perception: Evidence from Pakistan, University, (Reviewer)
  20. (2022) As a Paper Reviewer for Capstone International Colloquium Research 2022, International, (Reviewer)
  21. (2022) As a Reviewer, National, (Reviewer)
  22. (2022) As a Reviewer, National, (Reviewer)
  23. (2022) As a Reviewer, National, (Reviewer)
  24. (2022) As a Reviewer, National, (Reviewer)
  25. (2022) A Mixed Method Study of Media Use, Anxiety, Wellbeing and Collectivism During The Covid-19 Pandemic in China, University, (Internal Examiner)
  26. (2022) A Mixed Method Study of Media Use, Anxiety, Wellbeing and Collectivism During The Covid-19 Pandemic in China, University, (Internal Examiner)
  27. (2022) The Perception of Authors in The Gambia Towards The Gambia Printing and Publishing Corporation, as The Publishing Arm of The Government, University, (Reviewer)
  28. (2022) The Perception of Authors in The Gambia Towards The Gambia Printing and Publishing Corporation, as The Publishing Arm of The Governmen, University, (Reviewer)
  29. (2022) More Than Lending Books: The Roles of Chinese Libraries in Kuala Lumpur, University, (Reviewer)
  30. (2019) Jawatankuasa Menaik Taraf Kolej Universiti Poly-Tech MARA (Kuptm) Kepda Universiti Penuh (Ku2u), University, (Internal Evaluator)
  31. (2019) Audit for Committee of Security and Occupational Health, University, (Internal Assessor)
Contribution to external organisation
  1. (2024) Penasihat Teknikal Dalam Membangunkan Konten Digital, National, (Technical Advisor)
  2. (2023) Kajian Tingkahlaku Pencegahan Covid-19 Dalam Kalangan Pelajar Sekolah Harian Di Malaysia, National, (Resource Person)
  3. (2020) Determining Type of Postings in Facebook for Food Safety Campaign to Encourage User Engagement, National, (Expert Advisor)
Contribution to event
  1. (2022) Panel Penilai Program Cetus, University, (Panelist/Moderator)
  2. (2022) Lantikan Sebagai Penilai, University, (Panelist/Moderator)
  3. (2022) As a Panel of Jury for Capstone International Colloquium Research 2022, International, (Panelist/Moderator)
  4. (2022) Sebagai Juri Pertandingan Menulis Esei Sains dan Teknologi Peringkat Kebangsaan, National, (Panelist/Moderator)
  5. (2021) Publication Committee, International, (Event Organiser)
  6. (2019) Panelist for Young Humanitarian Writers Competition 2019, National, (Panelist/Moderator)
  7. (2019) Short Video Competition, National, (Panelist/Moderator)
  8. (2019) Introducing and Promoting Minangkabau Culture, National, (Event Organiser)
  9. (2019) Publicity Committee, University, (Event Organiser)
  10. (2018) As Advisor, National, (Event Organiser)
  11. (2018) Committee, University, (Event Organiser)
  12. (2018) Committee, University, (Event Organiser)

SUPERVISION

Under Graduate Students
  1. (2022) AIM3004: Project Paper 2
  2. (2022) Industrial Training, TEO AI QI, NUR HAZATUL HIKMAH BINTI HERMAN, TAY HENG PING, MUHAMMAD MIRZA PUTRA M. SUHAIMI , ONG KOK YAW
Postgraduate Student
  1. (2024) The Effects of Social Media Engagement on Social Integration of Older Migrants in China, LIU HE
  2. (2024) Research on Content and Development of Home-made Programs on Chinese Video Websites, JINGTONG CHENG
  3. (2024) THE STRATEGIC RESEARCH OF ONLINE AUDIOVISUAL LITERATURE AND ART FOR THE YOUTHS IN THE NEW ERA., ZHONG ZHI
  4. (2024) Using New Media to improve Malaysia environmental protection, LIUJIAQI
  5. (2024) Mobile Health (Mhealth): Pandemic Management And User Experience Of Mysejahtera App Among Urban Youth In Kuala Lumpur, RASHDALEENA ATHIEFA BINTI ABDUL RASHID
  6. (2024) The Environmental Characteristics of Chinese Short Videos and Impact on User Travel Intentions, LI LIN
  7. (2024) THE POLITICAL NATURE OF E-COMMUNICATION SYSTEMS IN SAUDI UNIVERSITIES PROPOSAL SUBMITTED FOR PHD ADMISSION., ALI MOHAMMED H ALSOMALI
  8. (2024) RESEARCH ON THE OPERATION OF ANIMAL-THEMED INTELLECTUAL PROPERTIES (IP) IN THE AGE OF PAN-ENTERTAINMENT, OUYANG RUIZHI
  9. (2024) A STUDY ON THE COMMERCIAL MICRO-DOCUMENTARY INTERVENTION TECHNIQUES IN THE CONTEXT OF ONLINE NEW MEDIA, SIYI SONG
  10. (2024) Communication Situation of Live Commerce in Online Short Video Economy: Taking Tik Tok as An Example., ZIQING ZHANG
  11. (2024) Building Collective Memory Through Arthouse Film Events Among Fandoms in Taiyuan City, China, QI WANG
  12. (2024) THE EFFECT OF TIKTOK CONSUMPTION TOWARDS USER’S ATTENTION SPAN, SHERIL NURELYSA BINTI MARHALIM
  13. (2024) Research on Factors and Evaluation System of E-sports Communication Effect in the Network Media, YAOLIN CUI
  14. (2022) Research on the Effect of Corporate Social Responsibility Communication on Core Stigma Industries in Social Media, Yuyuan Lai
  15. (2023) GREENER, PRETTIER, HAN JIAXIYUE
  16. (2022) FEEL NATURE AND TRAVEL WITH LOVE, ZHANG HUIHUI
  17. (2022) RECYCLE BATTERIES, SAVE YOUR LIFE, JIANG BINGNAN
  18. (2022) CIRCULATION, ZHENG XIAOXI
  19. (2022) STOPPING IT, Liwen Zhang
  20. (2022) CHILDREN AND SEA, JING，DANDAN
  21. (2021) WOMEN EMPOWERMENT: SOCIAL PRACTICES IN THE CHINESE CONTEXT, Jiangshan Wang
  22. (2021) THE IMPACT OF SOCIAL SOFTWARE ON INTIMACY, Shi Chen

TEACHING

Master
  1. (2024) AQA7013 - Corporate Media Writing
  2. (2023) AOE7015 - Digital Culture in Society
  3. (2022) AQA7013 - Corporate Media Writing
Bachelor
  1. (2024) AIM2018 - Creative Industry Management
  2. (2024) AIX2001 - Research Methodology for Social Science and Humanities
  3. (2023) AIM3007 - Public Relations and Social Media
  4. (2023) AIX2001 - Research Methodology for Social Science and Humanities
  5. (2023) AIM3002 - Techniques and Strategies in Public Relations
  6. (2022) AIM2018 - Creative Industry Management
  7. (2022) AIM3007 - Public Relations and Social Media
  8. (2022) AIX2001 - Research Methodology for Social Science and Humanities
  9. (2022) AIM3002 - Techniques and Strategies in Public Relations

SOCIAL RESPONSIBILITY ACTIVITIES

  • Appointed as Guest Advisor for Taylor and Francis Group, (13 Aug 2024 - 12 Aug 2025) (International)
  • Sebagai Penilai Hasil Kreativiti dan Inovasi Para Peserta Yang Terlibat Di Dalam Pameran., (25 Jul 2022 - 25 Jul 2022) (University)
  • Sebagai Penilai Projek Kreatif Pelajar Tahun Akhir Di Unisel, (25 Jul 2022 - 29 Jul 2022) (University)
  • Sebagai Juri Pertandingan Menulis Esei Sains dan Teknologi Nuklear Peringkat Kebangsaan Sempena Minggu Sains Keluarga Malaysia 2022, (01 Jun 2022 - 30 Jul 2022) (National)