2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.  

Dr. Lim Einly is an internationally recognized leader in cardiovascular biomedical engineering and currently serves as Associate Professor at the Department of Biomedical Engineering, Universiti Malaya. She is the founder and principal investigator of the Asian Cardiac Engineering Group, an interdisciplinary research team that advances personalized cardiovascular modeling, medical image analysis, physiological control of cardiac assist devices, and telehealth technologies. Her work has played a central role in bridging engineering innovation with clinical practice, contributing significantly to the convergence of medicine, engineering, and digital health. Dr. Lim earned her PhD in Biomedical Engineering from the University of New South Wales under the prestigious Australian EIPRS scholarship. She has authored over 70 Web of Science–indexed journal articles, secured more than RM3 million in competitive research funding, and received numerous accolades, including the Royal Society (UK) Newton Advanced Fellowship and the 2023 Chairpersonship Award from the Asia-Pacific Society for Artificial Organs (APSAO). In 2023, she chaired the 7th Annual APSAO International Congress in Kuala Lumpur, which brought together over 80 delegates from 9 countries—demonstrating her leadership in fostering international scientific collaboration and elevating Malaysia’s profile in cardiovascular research. A significant component of Dr. Lim’s academic leadership is her prominent role in establishing the Dual PhD program between Universiti Malaya and the University of New South Wales (UM-UNSW). She has been instrumental in shaping its structure, mentoring students across institutions, and nurturing cross-border research ecosystems. The program has allowed students to benefit from exposure to two world-class research environments. To date, four students have successfully graduated under this initiative, with three currently in progress—making it a sustainable model for international research training and capacity building. As a dedicated research mentor, Dr. Lim has supervised nine PhD and ten Master by Research students to completion and currently oversees seven PhD candidates working across advanced cardiovascular engineering topics. Her research team collaborates with global leaders including Imperial College London, University of Queensland, Texas Heart Institute, and the National University of Singapore. Her translational work, which includes two patents, extends to industry and clinical settings through active projects with B Braun Medical Industries and the National Heart Institute (IJN), among others. Dr. Lim also contributes substantially to university governance and academic quality. She serves as Final Year Project Coordinator and sits on key curriculum review, academic quality, and procurement committees. She regularly chairs PhD proposal and candidature defenses and serves as an external examiner at both local and international universities. She is also an active reviewer for national and international research grants, including for the Australian Research Council and Austrian Science Fund. As a Chartered Engineer (UK), Professional Engineer (Malaysia), and Council Member of The Asia-Pacific Society for Artificial Organs APSAO, Dr. Lim continues to lead in research, education, and professional service. Through her sustained contributions in innovation, academic leadership, and international engagement, she plays a vital role in advancing biomedical engineering across Malaysia and the Asia-Pacific region.

Dr. Nor Shahila Mansor is an Associate Professor at the Department of Asian and European Languages, Faculty of Languages and Linguistics, Universiti Malaya. She has an abiding, passionate and almost obsessive interest in the Spanish language and linguistics. She has published articles in reputable journals. Her main research interests include Sociolinguistics and Translation Studies. As a Registered Translator/Interpreter with Institut Terjemahan Buku Malaysia (ITBM), she translates documents from Spanish to English/Malay and vice versa; and occasionally performs verbal language interpretation. She possesses native fluency in reading, writing, and speaking the Spanish language.