Dr. Nurul Japar is a Senior Lecturer at the Department of Artificial Intelligence, Faculty of Computer Science and Information Technology, Universiti Malaya, Malaysia. She earned her Ph.D. in Artificial Intelligence (Computer Vision) in 2022 and her Bachelor’s degree in Computer Science (Artificial Intelligence) in 2018, both from Universiti Malaya. Her expertise lies in computer vision and machine learning, particularly in object detection, visual recognition, and vision-language models. She also serves as the Head of the Undergraduate and Postgraduate Training and Competency Division at the Centre for Integral Learning (CITRA), Universiti Malaya, where she leads initiatives to enhance academic excellence and professional competency. Dr. Nurul is a member of IEEE Young Professionals, IEEE Women in Engineering, IEEE Signal Processing Society, and an IEEE CertifAIEd Authorized Assessor. Her work advances responsible and impactful AI practices and global collaboration.

Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the Universiti Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali’s career is marked by significant contributions to academia through teaching, research, and administration, as well as active engagement in social causes. Academic and Professional Background Dr. Ghazali’s academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her faculty, demonstrating strong leadership and administrative capabilities. In addition, she is a member of several professional bodies, including the American Psychological Association (APA) and the Academy of Marketing, reflecting her commitment to ongoing professional development. Research Contributions With an output of over 130 scholarly publications, Dr. Ghazali’s research interests span consumer behaviour, sustainability, and cultural influences in marketing. Her work has been published in high-impact international journals such as the Journal of Retailing and Consumer Services, Electronic Markets, Internet Research, Industrial Management & Data Systems, Journal of Consumer Behaviour, Journal of Service Theory and Practice, International Journal of Hospitality Management, and the International Journal of Consumer Studies, among others. She has investigated diverse topics ranging from digital consumer engagement to pro-environmental consumption patterns in different cultural contexts. Several of Dr. Ghazali’s publications are highly cited in the field. For example, her study on consumers’ values in purchasing organic personal care products (published in the Journal of Retailing and Consumer Services) has been cited over 500 times, reflecting its significant impact. Another notable paper, exploring pro-environmental behaviours through the lens of Value-Belief-Norm theory (in Sustainability), has garnered over 250 citations, underscoring her influence in sustainability research. Additionally, her work on mobile commerce adoption in Malaysia (in the Asia Pacific Journal of Marketing and Logistics) has accumulated over 200 citations, highlighting her contributions to understanding technology adoption in emerging markets. Teaching and Mentorship She has over 25 years of teaching experience across undergraduate, master's, and doctoral levels. She began her academic teaching career with courses such as Retailing and Promotional Management, and was among the first in the faculty to develop and teach Electronic Marketing in the early 2000s. Since 2015, she has concentrated on postgraduate teaching, particularly within the MBA, Master of Management, and Master of Marketing programs. Her teaching portfolio includes Strategic Marketing, Consumer Behaviour, Marketing Research Methods (MRM), and Marketing Data Analysis (MDA), both of which she helped develop and currently teaches. At the doctoral level, Dr. Ezlika co-developed and teaches Theories and Practices in Marketing and Information System for the DBA program. She has supervised over 40 Master’s theses and several PhD candidates, and is known for her structured, student-centered approach to mentorship. Her average student evaluation score stands at 4.5/5. She has been invited to deliver research training workshops both locally and internationally, including sessions at Pharos University in Egypt and a few universities in Indonesia. Her teaching reflects a deep commitment to clarity, relevance, and long-term student development. Internationalisation and Global Impact A hallmark of Dr. Ghazali’s career is her extensive international collaboration and global engagement. She has co-authored journal articles and conference papers with scholars from more than ten countries – including the United Kingdom, Germany, Denmark, China, Pakistan, Saudi Arabia, Qatar, Indonesia, Oman, and Australia – reflecting a global research network. She has also co-edited academic volumes with international collaborators and contributed chapters through leading publishers such as Springer, Elsevier, and Emerald, showing the global reach of her scholarly work. Dr. Ghazali actively contributes to international conferences: notably, she was on the organizing committee for the IBA-UM International Marketing Conference 2016, and she presented her research at global forums such as the Academy for Global Business Advancement (AGBA) World Congress and the Association for Consumer Research (ACR Europe) conference. Her professional affiliations further highlight her global outlook, as she holds memberships in worldwide networks like the American Psychological Association (APA), the Association of Consumer Research (ACR), the Academy of Marketing (AMA), and ServCollab, and she serves on the editorial boards of international journals as well as on global research and grant review committees. Through internationally funded research projects, including a collaborative initiative on innovative insect-based protein sources and various sustainability-focused studies, Dr. Ghazali works with cross-border teams to address pressing marketing and consumer challenges around the world. Awards and Recognitions Dr. Ghazali’s work has been acknowledged through numerous awards, including Best Paper Awards, a “Top Viewed Article” award, and two Wiley “Top Cited Article” honors. As of 2025, her scholarly output has achieved an h-index of 26 and an i10-index of 38 on Google Scholar, along with an h-index of 19 on Scopus, reflecting the influence and reach of her research contributions. Social and Community Engagement Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder (ASD). She has contributed to translating autism-related literature from Malay to English, enhancing accessibility to critical resources for families and practitioners. Her community engagement efforts demonstrate a dedication to leveraging her expertise for social good. Dr. Ezlika M. Ghazali’s impactful research, innovative teaching, and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. She continues to explore the intricate intersections between technology, culture, and sustainability in marketing, ensuring her ongoing influence and leadership in her field.

  Brief CV:       Professor Lee Way Seah   MBBS (Malaya), MRCP (UK), FRCP (Edin), FRCPCH, M.D. (Malaya), FAMM, FAMS (Hons), FASc. Professor Way Seah Lee is Professor in Paediatrics and senior consultant paediatric gastroenterologist and hepatologist at Faculty of Medicine, University Malaya, Kuala Lumpur, Malaysia. He received his medical education at the same university and graduated in 1988. He joined the Department of Paediatrics of his alma mater as a lecturer in 1996 and was promoted to professor in 2006. Professor Lee has published more than 120 scientific papers in local and international journals. Professor Lee has also edited four pediatric reference books; 'Handbook of Hospital Paediatrics', 'Handbook of Hospital Paediatrics, 2nd Edition'; ‘Textbook of Paediatrics and Child Health’, a popular undergraduate textbook; and most recently ‘Paediatric Gastroenterology, Hepatology and Nutrition: A Survival Guide’.     Professor Lee has trained many local and international fellows in paediatric gastroenterology and hepatology. He is an examiner for Master of Paediatrics and MRCPCH examination as well as external examiner for undergraduate examination to several Malaysian universities and the licentiate examination in Hong Kong. He was the President of College of Paediatrics, Academy of Medicine of Malaysia from 2006 to 2012, and the Head of Department of Paediatrics from 2011 to 2016. He is a Commonwealth Scholar and a Fulbright Scholar. In April 2016, Professor Lee was elected as a fellow of the Academy of Sciences of Malaysia, becoming the second paediatrician in Malaysia to be elected to this prestigious academy.