UMEXPERT - DR. UMAR HAKIM BIN MOHD HASRI

Publication
Research

ARTICLE IN ACADEMIC JOURNALS

NO	DETAILS OF ARTICLE IN ACADEMIC JOURNALS
1.	Crafting a Spy and Espionage Universe: Cross-Platform Worldbuilding in Ejen Ali Franchise 2025 Author(s) : Umar Hakim Bin Mohd Hasri, Md Azalanshah Bin Md Syed Source : JOURNAL OF MEDIA AND INFORMATION WARFARE
2.	Enhancing transmedia component through world building; the case of Ejen Ali franchise 2025 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : Communication Research and Practice DOI : 10.1080/22041451.2024.2364970
3.	Exploratory worldbuilding: bottom-up strategy and continuity in Ejen Ali transmedia narrative development 2025 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : Media International Australia DOI : 10.1177/1329878X251333803
4.	Exploratory worldbuilding: bottom-up strategy and continuity in <i>Ejen Ali</i> transmedia narrative development 2025 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : MEDIA INTERNATIONAL AUSTRALIA DOI : 10.1177/1329878X251333803
5.	A Paradigm Shift in the Malaysian Animation Industry: Inclusive Transmedia Storytelling and Cultural Preservation Contrary to Global Trends 2024 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : Jurnal Komunikasi: Malaysian Journal of Communication DOI : 10.17576/JKMJC-2024-4003-08
6.	Enhancing transmedia component through world building; the case of Ejen Ali franchise 2024 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : Communication Research and Practice DOI : 10.1080/22041451.2024.2364970
7.	Transmedia storytelling in the Malaysian animation industry: embedding local culture into commercially developed products 2022 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : Atlantic Journal of Communication DOI : 10.1080/15456870.2020.1835909
8.	Tying multiple installments in a single storyworld: Visiting worldbuilding through Power Sphera Universe in Malaysian animation franchise, BoBoiBoy 2021 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : Media International Australia DOI : 10.1177/1329878X20978707
9.	BoBoiBoy and the Contextualization of Transmedia Storytelling in Malaysian Animation Industry 2021 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : Palgrave Series in Asia and Pacific Studies DOI : 10.1007/978-981-15-7857-1_4
10.	Tying multiple installments in a single storyworld: Visiting worldbuilding through Power Sphera Universe in Malaysian animation franchise, BoBoiBoy 2021 Author(s) : Md Azalanshah Bin Md Syed, Umar Hakim Bin Mohd Hasri Source : MEDIA INTERNATIONAL AUSTRALIA DOI : 10.1177/1329878X20978707