ARTICLE IN ACADEMIC JOURNALS
| NO | DETAILS OF ARTICLE IN ACADEMIC JOURNALS |
|---|---|
| 1. |
Brand hate: a systematic literature review and future perspectives
2025
Source :
Management Review Quarterly
DOI :
10.1007/s11301-023-00402-z
|
| 2. |
Moderating role of perceived justice between employee incivility and consequences of brand hate
2025
Source :
Journal of Asia Business Studies
DOI :
10.1108/JABS-08-2023-0314
|
| 3. |
Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
2024
Source :
Journal of Consumer Behaviour
DOI :
10.1002/cb.2387
|
RESEARCH COLLABORATOR
| GRANT | PROGRESS | STATUS |
|---|