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ASSOCIATE PROF. DR. CECILIA CHEONG YIN MEI

Department of English Language

Faculty of Languages and Linguistics

ceciliac@um.edu.my
Statistics
Annual Publications by Category
Summary of Budget vs Expenditure per vote for all research grants
Last 3 Projects
Project Title Progress Status
The Analysis Of Communicative Competence Of Air Navigation Students Of Medan Aviation Polytechnic Based On Indonesian Aviation Curriculum
on going
A Linguistics Analysis Of Branding Strategies For Infant Formula Milk Product
end
This information is generated from Research Grant Management System
Latest Publication
2023

Understanding the Literary Element Character in Malaysian Picturebooks: A Multimodal Analysis

2022

Academic Visual Identity of Higher Education Institutions: A Multimodal Communication through Pictorial Representations

2022

Move Structuring and Metadiscourse Strategies in Public Listed Companies Chairperson Statements

2022

A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok

2013

A MULTI-DIMENSIONAL GENRE ANALYSIS OF TOURISM HOMEPAGES AND WEB-MEDIATED ADVERTORIALS

2007

ENGLISH FOR SCIENCE AND TECHNOLOGY (FORMS 4 AND 5)

2003

Issues in Language and Cognition

2003

LANGUAGE LEARNING AND COGNITION

2023

Online Education in Malaysia: Institutional Change to Stimulate Digital Literacy

2022

Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers

2003

Cognitive Strategies of Students in Reading Literary Texts in English

2001

Sub- Stratum Transfer Among Low Proficiency Students in Written English