ASSOCIATE PROF. DR. NOR SHAHILA BINTI MANSOR

Dr. Nor Shahila Mansor is an Associate Professor at the Department of Asian and European Languages, Faculty of Languages and Linguistics, Universiti Malaya. She has an abiding, passionate and almost obsessive interest in the Spanish language and linguistics. She has published articles in reputable journals. Her main research interests include Sociolinguistics and Translation Studies. As a Registered Translator/Interpreter with Institut Terjemahan Buku Malaysia (ITBM), she translates documents from Spanish to English/Malay and vice versa; and occasionally performs verbal language interpretation. She possesses native fluency in reading, writing, and speaking the Spanish language.

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DR. UMAR HAKIM BIN MOHD HASRI

Dr. Umar Hakim Mohd Hasri is a Senior Lecturer in Media and Communication Studies at Universiti Malaya. He holds a Bachelor of Science in Media Arts and Technology from Rochester Institute of Technology, New York, USA, and earned both his Master's and PhD in Media and Communication Studies through research at Universiti Malaya, completing his doctoral degree with the notable Graduate-On-Time (GOT) award in 2024. Dr. Umar’s research focuses on transmedia storytelling, with a particular interest in the Malaysian animation industry. His recent work explores how the BoBoiBoy and Ejen Ali franchise utilizes cross-platform storytelling to create immersive and complex narrative universes. He has published in high-impact journals indexed by both WoS and Scopus, including Media International Australia, Atlantic Journal of Communication, Communication and Research Practice, and Malaysian Journal of Communication (Jurnal Komunikasi). He has extensive teaching experience, leading courses in Multimedia Production, Screenwriting, Media and Society, Research Methodology, and Introduction to Social Sciences at both undergraduate and postgraduate levels. His teaching philosophy emphasizes creative exploration and critical engagement, inspiring students to produce innovative media projects. In addition to his academic roles, Dr. Umar previously worked at Universiti Malaya Press for nearly four years, serving as a Project Officer. He played a key role in several digital transformation projects, including implementing database asset management systems to handle and secure large media assets, leading digital book conversion and management initiatives, and digitalizing management processes and filings. His expertise extends to event management, media representation, and strategic communication. Dr. Umar’s current research interests center on uncovering effective strategies in communication through immersive technology, transmedia storytelling, and digital transformation. His work focuses on how these approaches can drive economic advantages in local markets and create pathways for expansion into international trade. While grounded in media and communication studies, his research aims to bridge innovative storytelling techniques with strategic digital practices, empowering media organizations to enhance their global competitiveness.

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DR. EUNICE SOH XINWEI

Dr Eunice Soh Xinwei is a senior lecturer and specialist orthodontist at the Department of Orthodontics, Paediatric & Special Care Dentistry, Faculty of Dentistry, Universiti Malaya (UM), Kuala Lumpur, Malaysia. Currently, she is the Director of Digital Learning Centre at the Universiti Malaya Academic Strategic Planning Department (ASPD), under the portfolio of Deputy Vice Chancellor (Academic & International). She obtained her Bachelor of Dental Surgery degree and a specialist degree in orthodontics from the Universiti Malaya. She also has international memberships from the Royal College of Surgeons of England - the Membership of the Joint Dental Faculties (MJDF RCSEng) and the Membership in Orthodontics (MOrth RCSEng). She is also an examiner for the examinations of the Royal College of Surgeons' Membership of the Faculty of Dental Surgery (MFDS RCS) the Royal College of Physicians and Surgeons of Glasgow's (RCPSG) Membership of Orthodontics (MOrth), and the Royal College of Surgeons' of England's (RCSEng) Membership of Orthodontics (MOrth). Her areas of interest are orthodontics, orthodontic retention, digital dentistry, dental education, oral health-related quality of life, qualitative studies, and dental arch measurements.

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