2 / 2 Yusniza Kamarulzaman is a Professor of Marketing and the Dean of the Faculty of Business and Economics, and the Graduate School of Business, Universiti Malaya (UMGSB). Her current pursuits include serving as a Visiting Scholar at the University of Glasgow in the UK and a Visiting Professor at Universitas Indonesia, highlighting her vast knowledge and global recognition in marketing. With an illustrious career spanning over two decades, Professor Yusniza has held several leadership positions at the Universiti Malaya. She served as the Deputy Dean of Postgraduate from 2017 to 2022, the Head of the Marketing Department from 2015 to 2017, and the Director of the UM Centre of Innovation and Commercialisation from 2010 to 2014, among other posts. Having begun her career in 1996, Professor Yusniza has worked at various local and foreign higher education institutions, including serving as a Teaching Associate at Cardiff Business School, UK, from 2003 to 2006. She teaches a wide array of Marketing subjects, such as Marketing Management, Retailing, Branding, Product Development & Innovation, Digital Marketing, Global Marketing, and Marketing Research Methodology, to undergraduate and postgraduate students. Professor Yusniza has supervised and mentored over 50 master's degree graduates and produced a number of Ph.D. graduates. She has made significant contributions to the field of marketing through her numerous publications, books, book chapters, monographs, and course modules. Local higher education institutions have widely adopted her publications, including her books Principles of Marketing, Marketing Management, and Marketing for Hospitality and Tourism, which Oxford University Press published. Her primary research interests include digital marketing, tourism marketing, branding, and retailing. She is a fellow of the Chartered Institute of Marketing (CIM), UK, and a member of the American Marketing Association, the British Academy of Management (BAM), and the Academy of Marketing (AM). She serves on the scientific committees of various prestigious international conferences and contributes as a reviewer for numerous international and local textbooks, journals, and conference papers. Professor Yusniza's contributions to academia have not gone unnoticed, as she has received numerous awards and accolades locally and internationally. In 2017, she was awarded the Excellence Service Service Medal (Pingat Perkhidmatan Cemerlang) by the Ministry of Higher Education and the Excellence Service Award from the University of Malaya in 2016, 2017, and 2020. Western Michigan University also awarded her the Visiting Scholar Collaborative Contributions Award, U.S., in 2015 and the Education Leadership Award at the 4th Asia's Best B-School Awards in 2013. In addition, Professor Yusniza serves as an appointed panel member for the Ministry of Higher Education for Government Grants (FRGS, PRGS, HiCOE), an internal auditor for Malaysia Research Assessment (MyRA), and a member of Malaysia Top Business School Malaysia (MyTBS). She is also an external programme assessor/advisory board of several private and public institutions, including UKM, UiTM, Multimedia University, University Technology Petronas, Lim Kok Wing University, Taylors University, Sunway University, UOW Malaysia KDU, QUES International University, Segi University, Wawasan University, and others.  

Dr Mohd Zulkhairi Mustapha is a Professor in the Department of Accounting, Faculty of Business and Economics, University of Malaya. He holds a Ph.D. in Accounting and Finance from Cardiff University, United Kingdom. He is also an associate member of the Malaysian Institute of Chartered Accountants (MICPA). He is currently the Deputy Dean (Undergraduate) at the Faculty of Business and Economics. Before to this, he held several other positions, such as Head of the Accounting Department, Head of the Customer Feedback and Improvement Unit at the Quality Management Enhancement Centre (QMEC), and Bachelor of Accounting coordinator. He is an expert in the field of taxation and corporate governance. His research interests are tax governance, tax compliance, international tax, ESG, and internal corporate governance mechanisms. He has published extensively in reputable journals and books and is actively involved in postgraduate supervision, research, and consultancy works. He also conducted training in several workshops and has appeared in tax forums organized by local broadcasters such as Astro and TV3.

Dr. Husaina Banu Kenayathulla is an Associate Professor at Department of Educational Management, Planning and Policy. She obtained her PhD from Indiana University, Bloomington, USA. Currently, she serves as the Deputy Dean (Postgraduate Studies). Her research interests include Education policy, Economics and Finance in education, Comparative and International education and Higher Education. She has published more than 60 peer-reviewed publications. Leadership experience includes Deputy Dean (Research and Enterprise), Head of Department, Chief Liaison Officer, Risk Manager, and Course Coordinator. Editorial experience includes positions such as Editor-in Chief, Associate Editor, Editorial Advisory Board Member, and Peer reviewer of education journals. Has co-edited a Special issue in the International Journal of Education Development. Latest book chapter is published by Springer Nature Singapore. Notable journal publications include papers in International Journal of Education Development, Asia Pacific Education Review, Heliyon and COMPARE: A Journal of Comparative and International Education. She has been invited as a speaker for panel sessions at various international conferences. She had been invited as a Panel Expert by UNESCO in projects such as Shadow Education, Micro certification, Artificial Intelligence,  Developing Subject Specific Quality Standards in the Asia Pacific region. She has been the Principal Investigator for grants at the national and international levels on School Finance, Digital Financial literacy, Financial Literacy, Employability, Internationalization, and Comparative & Higher Education projects. She is also a recipient of the SATU project in collaboration with National Chung Cheng University, Taiwan in Comparative and Sustainable Education Project. She has collaborated with Universitas Negeri Semarang, Indonesia on entrepreneurship and sustainability projects. She is also involved as a Consultant for the Organization of Islamic Countries (OIC) project on Quality Education, Malaysian Ministry of Human Resource on Employability for TVET Graduates & Malaysian Ministry of Education for Policy on Lifelong Learning, Compulsory Education, and District Education Ranking Measures.