Dr. Ezlika M. Ghazali is an Associate Professor of Marketing at the Faculty of Business and Economics, University of Malaya, Kuala Lumpur, Malaysia. She holds an MBA from the Universiti Malaya and a Ph.D. in Marketing from Warwick University, United Kingdom. Dr. Ghazali’s career is marked by significant contributions to academia through teaching, research, and administration, as well as active engagement in social causes. Academic and Professional Background Dr. Ghazali’s academic journey is underpinned by rigorous training and extensive experience. She served as the Head of the Management Department at her faculty, demonstrating strong leadership and administrative capabilities. In addition, she is a member of several professional bodies, including the American Psychological Association (APA) and the Academy of Marketing, reflecting her commitment to ongoing professional development. Research Contributions With an output of over 130 scholarly publications, Dr. Ghazali’s research interests span consumer behaviour, sustainability, and cultural influences in marketing. Her work has been published in high-impact international journals such as the Journal of Retailing and Consumer Services, Electronic Markets, Internet Research, Industrial Management & Data Systems, Journal of Consumer Behaviour, Journal of Service Theory and Practice, International Journal of Hospitality Management, and the International Journal of Consumer Studies, among others. She has investigated diverse topics ranging from digital consumer engagement to pro-environmental consumption patterns in different cultural contexts. Several of Dr. Ghazali’s publications are highly cited in the field. For example, her study on consumers’ values in purchasing organic personal care products (published in the Journal of Retailing and Consumer Services) has been cited over 500 times, reflecting its significant impact. Another notable paper, exploring pro-environmental behaviours through the lens of Value-Belief-Norm theory (in Sustainability), has garnered over 250 citations, underscoring her influence in sustainability research. Additionally, her work on mobile commerce adoption in Malaysia (in the Asia Pacific Journal of Marketing and Logistics) has accumulated over 200 citations, highlighting her contributions to understanding technology adoption in emerging markets. Teaching and Mentorship She has over 25 years of teaching experience across undergraduate, master's, and doctoral levels. She began her academic teaching career with courses such as Retailing and Promotional Management, and was among the first in the faculty to develop and teach Electronic Marketing in the early 2000s. Since 2015, she has concentrated on postgraduate teaching, particularly within the MBA, Master of Management, and Master of Marketing programs. Her teaching portfolio includes Strategic Marketing, Consumer Behaviour, Marketing Research Methods (MRM), and Marketing Data Analysis (MDA), both of which she helped develop and currently teaches. At the doctoral level, Dr. Ezlika co-developed and teaches Theories and Practices in Marketing and Information System for the DBA program. She has supervised over 40 Master’s theses and several PhD candidates, and is known for her structured, student-centered approach to mentorship. Her average student evaluation score stands at 4.5/5. She has been invited to deliver research training workshops both locally and internationally, including sessions at Pharos University in Egypt and a few universities in Indonesia. Her teaching reflects a deep commitment to clarity, relevance, and long-term student development. Internationalisation and Global Impact A hallmark of Dr. Ghazali’s career is her extensive international collaboration and global engagement. She has co-authored journal articles and conference papers with scholars from more than ten countries – including the United Kingdom, Germany, Denmark, China, Pakistan, Saudi Arabia, Qatar, Indonesia, Oman, and Australia – reflecting a global research network. She has also co-edited academic volumes with international collaborators and contributed chapters through leading publishers such as Springer, Elsevier, and Emerald, showing the global reach of her scholarly work. Dr. Ghazali actively contributes to international conferences: notably, she was on the organizing committee for the IBA-UM International Marketing Conference 2016, and she presented her research at global forums such as the Academy for Global Business Advancement (AGBA) World Congress and the Association for Consumer Research (ACR Europe) conference. Her professional affiliations further highlight her global outlook, as she holds memberships in worldwide networks like the American Psychological Association (APA), the Association of Consumer Research (ACR), the Academy of Marketing (AMA), and ServCollab, and she serves on the editorial boards of international journals as well as on global research and grant review committees. Through internationally funded research projects, including a collaborative initiative on innovative insect-based protein sources and various sustainability-focused studies, Dr. Ghazali works with cross-border teams to address pressing marketing and consumer challenges around the world. Awards and Recognitions Dr. Ghazali’s work has been acknowledged through numerous awards, including Best Paper Awards, a “Top Viewed Article” award, and two Wiley “Top Cited Article” honors. As of 2025, her scholarly output has achieved an h-index of 26 and an i10-index of 38 on Google Scholar, along with an h-index of 19 on Scopus, reflecting the influence and reach of her research contributions. Social and Community Engagement Dr. Ghazali is deeply committed to social causes, particularly the well-being of children and young adults with Autism Spectrum Disorder (ASD). She has contributed to translating autism-related literature from Malay to English, enhancing accessibility to critical resources for families and practitioners. Her community engagement efforts demonstrate a dedication to leveraging her expertise for social good. Dr. Ezlika M. Ghazali’s impactful research, innovative teaching, and dedicated societal engagement exemplify her significant contributions to the field of marketing and academia. She continues to explore the intricate intersections between technology, culture, and sustainability in marketing, ensuring her ongoing influence and leadership in her field.

Dr. Mohd Nashrul Mohd Zubir received his B. Eng. (Hons.) in Mechanical Engineering from University of Malaya (UM) in 2006. Upon graduation, he spent a short stint in SONY EMCS Malaysia as Design Engineer. He was then offered a scholarship under SLAB/SLAI fellowship program to pursue his postgraduate study in Monash University Australia where he obtained his MSc in Mechanical and Aerospace Engineering in 2010. Upon returning to Malaysia he further pursued his Ph.D. in heat transfer discipline at UM under similar scholarship program by which he was awarded the degree in 2015. Currently, he is an Associate Professor with University of Malaya (UM). His research interest spans from active and passive heat transfer enhancement, nanomaterial synthesis for heat transfer and gas separation applications, solar based renewable energy to fouling mitigation and desalination system. Dr. Nashrul currently has more than 100 ISI publications which mostly under Tier 1 and 2 ranking. 

Biografi Telah berkecimpung dalam kegiatan kesenian seawal tahun 1988-1995 sepenuh masa, iaitu sebagai koreografer, penari dan artistik pementasan di sekitar Kuala Lumpur, Petaling Jaya dan Shah Alam. Telah juga mewakili negara ke festival-festival antarabangsa tarian tradisional sebagai koreografer/penari ke negara Eropah seperti United Kingdom, Perancis, Sepanyol, Portugal, German, Turki; ke Asia Barat seperti Jordan, Mesir; ke China, Vietnam, Kembodia, Burma, Thailand, Indonesia, Brunei dan Singapura. Manakala sebagai pengarah teater dan artistic/koreografer telah mementaskan ke festival teater di Indonesia, Thailand, Singapura. Pada tahun 1988 – 1990 menyandang tugas sebagai Pegawai Kebudayaan di Majlis Perbandaran Petaling Jaya (sekarang Majlis Bandaraya Petaling Jaya) dan bertanggungjawab menubuhkan Unit kesenian dan kebudayaan MPPJ. Tahun 1990 sehingga 1993 telah berkecimpung sebagai koreografer bebas dalam industri seni persembahan dan televisyen sepenuh masa sebelum menyertai Universiti Malaya pada tahun 1993. Telah menjadi sebagai Pegawai Kebudayaan di Pusat Kebudayaan Universiti Malaya (1993-2000). Penyertaan sebagai staf di Universiti Malaya merupakan pengembangan pesat dalam kerjaya kesenian pentas. Di mana telah menjadikan fokus penggarapan kepada 3 bidang pengkhususan iaitu tari/koreografi, pengarahan teater dan konsep artistik. Telah mempersembahkan konsep teaterikal di dalam persembahan pentas di dalam festival tari kampus, festival tari kebangsaan dan pelbagai persembahan di bawa produksi pelajar dan staf melalui kumpulan kesenian KESUMA UM. Tahun 1996 – 1998 telah melanjutkan pelajaran ke peringkat Sarjana di London dalam bidang koreografi dan teater. Setelah kembali telah bergiat secara aktif dalam bidang teater yang berkonsepkan muzikal, eksperimen, fizikal, avant garde dan juga teater tradisioanal (Makyung, Randai dan Bangsawan) dan menjawat jawatan pensyarah teater pada tahun 2000. Menyertai pelbagai festival teater kampus, festival teater ipta dan universiti luar negara, festival teater peringkat negeri, zon dan kebangsaan melalui genre teater ekesperimental, avant garde dan muzikal. Penyertaan festival teater berbentuk pertandingan telah beberapa kali menyandang Johan dengan pengarahan terbaik di dalam kampus dan peringkat negeri dan Kebangsaan. (Umexpert, 2020). Telah terlibat sebagai pengarah artistik, pengarah persembahan dan Penulis kertas konsep bagi pembukaan dan penutupan Sukma Terengganu 2008, Konsert Merdeka di Dungun Terengganu, Konsert muzikal Tabung 1 Bilion Pendididkan UiTM, Muzikal Tangga dan sebagainya. (Umexpert, 2024) Memperolehi Phd pada tahun 2012 Universiti Malaya dalam fokus bidang Koreografi/Teater. Berkecimpung segara giat dalam produksi teater tradisional seperti Makyung, Bangsawan dan Randai dalam pementasan di dalam dan luar kampus.  Bergiat aktif dalam penyelidikan dan penulisan yang berkaitan dengan seni teater tradisional dan kontemporari. Kajian dan kegiatan terkini adalah mengaitkan kesenian pentas di dalam produksi dan program yang melibatkan komuniti, alam sekitar, latihan minda kreatif dan program CSR syarikat korporat. Biography: Has been involved in arts activities as early as 1988-1995 full time, as a choreographer, dancer, and staging artist around Kuala Lumpur, Petaling Jaya, and Shah Alam. Has also represented countries to international dance festivals as choreographers/dancers to European countries such as the United Kingdom, France, Spain, Portugal, Germany, Turkey; to West Asia such as Jordan, Egypt; to China, Vietnam, Cambodia, Burma, Thailand, Indonesia, Brunei, and Singapore. While as a theater director and artistic / choreographer has staged a theater festival in Indonesia, Thailand, Singapore. Serves as a Cultural Officer at the Petaling Jaya Municipal Council (now Petaling Jaya City Council) in 1988 - 1990 and was responsible for establishing the arts and culture unit of MPPJ. Experience as an independent choreographer in the performing arts and television industry from 1990 - 1993 before joining the University of Malaya in 1993 has forged the opportunity to build a network of career opportunities. A career as a Cultural Officer at the University of Malaya Cultural Center (1993-2000) is rapid development in the performing arts career. Current career development at UM makes the focus of creative cultivation work expand into 3 areas of forte specialization in the presentation. 3 fields such as dance/choreography, theater direction, and artistic concepts have shaped various theatrical concepts in stage performances in campus dance festivals, national dance festivals, and various performances around the country under production involving students, staff, and professional groups through art groups Kesuma UM. 1996-1998 was a year of continuation of Master's degree learning in London in the field of choreography and theater. Upon graduation, various activities in the field of theater with the concept of the musical, experimental, physical, avant-garde, and traditional theater (Makyung, Randal, and Bangsawan) began to be actively mobilized, and after that held the position of theater lecturer in 2000. Participated in various campus theater festivals, Ipta and university theater festivals abroad, state, zone, and national level theater festivals through experimental, avant-garde, and musical theater genres. Participation in theater festivals in the form of competitions has several times won first place with the best director award at the campus level (Karviter), Federal Territory, and National. Has been involved as an artistic director, performance director, and concept paper writer for the opening and closing of Sukma Terengganu 2008, Merdeka Concert in Dungun Terengganu, UiTM Tabung 1 Billion Education Concert musical, "Tangga" Musical and so on. (Umexpert, 2024) Obtained a Ph.D. in the 2012 University of Malaya in the focus of the field of Choreography / Theater. Engaged in traditional theater productions such as Makyung, Bangsawan, and Randai on staging inside and off-campus. Active in research and writing related to traditional and contemporary theater arts. Recent research and activities are related to performing arts in production and programs involving the community, the environment, creative mind training, and corporate CSR programs.