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Faridah Noor Mohd Noor, PhD., is an Associate Professor at the Dept of English Language, Faculty of Languages and Linguistics.    She teaches and supervises in areas in Sociolinguistics (with focus on culture, media and gender), ESL, discourse and ethnolinguistics.   Her passion is in the preservation of cultural heritage through digitization of tangible and intangible heritage. Her major works include digitization of the masks and oral tradition of the Mah Meri community in Carey Island and the language of the Mah Meri of Sepang, Selangor.  The ECulture Project: Weaving of the Mah Meri Community is to digitise and preserve the creative art and tradition of the Sg. Judah and Sg. Bumbun of Carey Island.  All works are in collaboration with researchers equally passionate advocating the preservation of local heritage.  The latest is an exhibition entitled “Unmasked Mah Meri Ma (II): Digital Ethos” in collaboration with the Museum of Asian Arts in conjunction with the IAU conference from 1 Nov 2018 to 15 Jan 2019.   She is a member of two recently awarded Interdisciplinary Research Grant Programme (IIRG) projects at Universiti Malaya's to the Museum of Asian Arts (2019-2021. She was recently reappointed as an Expert Panel by the Ministry of Energy, Science, Technology, Environment & Climate Change (MESTECC) for another tem (2019-2021).  At APAN48 she was re-elected as the Chair of eCulture Working Group for the Asia Pacific Advanced Network (APAN –www.apan.net) (2014-Present).