Curriculum Vitae

DR. MUHAMMAD ZAIAMRI BIN ZAINAL ABIDIN

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • zaiamrizainal
  • 79675423

BIOGRAPHY

Muhammad Zaiamri Zainal Abidin is a senior lecturer in the Department of Media & Communication Studies, Faculty of Arts and Social Sciences, Universiti Malaya. His expertise includes Strategic Communication, New Media & Elderly, Media Law & Ethics, and Public Relations. He has over 10 years of research experience in a variety of projects.

AREAS OF EXPERTISE

  • MEDIA POLICIES
    Social Sciences, Media And Communications, Specialist Topics In Media And Communication
  • PUBLIC RELATIONS (INCLUDING STRATEGIC COMMUNICATION, CORPORATE COMMUNICATION AND PERSUASION)
    Social Sciences, Media And Communications, Specialist Topics In Media And Communication

ACADEMIC QUALIFICATION

  • Doctoral Degree (PhD), (Communication)
    Universiti Malaya (um)
  • SARJANA SASTERA, (Arts)
    Universiti Malaya (um)
  • SARJANA MUDA SASTERA LULUS DENGAN KEPUJIAN PENGAJIAN MEDIA (MAJOR) SEJARAH (MINOR), (Media Studies)
    Universiti Malaya (um)

ADMINISTRATIVE DUTIES

  • PELANTIKAN SEBAGAI AHLI JAWATANKUASA KURIKULUM JABATAN (JKKJ) BAGI PROGRAM AKADEMIK JABATAN PENGAJIAN MEDIA DAN KOMUNIKASI, FAKULTI SASTERA DAN SAINS SOSIAL
    16 Aug 2024 - 31 Dec 2026 (Department)
  • PELANTIKAN SEBAGAI AHLI JAWATANKUASA IJAZAH TINGGI PERINGKAT JABATAN PENGAJIAN MEDIA DAN KOMUNIKASI, FAKULTI SASTERA DAN SAINS SOSIAL
    16 Aug 2024 - 31 Dec 2026 (Department)
  • PELANTIKAN PENYELARAS 2U2I DAN LATIHAN INDUSTRI, SARJANA MUDA PENGAJIAN MEDIA, JABATAN PENGAJIAN MEDIA DAN KOMUNIKASI, FAKULTI SASTERA DAN SAINS SOSIAL
    19 Sep 2024 - 19 Sep 2025 (Department)
  • PELANTIKAN PENYELARAS 2U2I DAN LATIHAN INDUSTRI, SARJANA MUDA PENGAJIAN MEDIA, JABATAN PENGAJIAN MEDIA DAN KOMUNIKASI, FAKULTI SASTERA DAN SAINS SOSIAL
    18 Sep 2023 - 18 Sep 2024 (Department)
  • Committee Members
    16 Jan 2023 - 20 Jun 2024 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Committee Members
    11 Oct 2022 - 29 Dec 2023 (Department)
  • Coordinator
    21 Dec 2022 - 29 Dec 2023 (Department)
  • Task Force Leader
    02 Jan 2023 - 29 Dec 2023 (Department)
  • Committee Member For 14th International Conference On Malaysia-Indonesia Relations (PAHMI14)
    04 Dec 2023 - 06 Dec 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)

MEMBERSHIPS

  • APPOINTED AS THE ASSOCIATE EDITOR FOR MALAYSIA JOURNAL OF MEDIA STUDIES (MJMS), ASSOCIATE EDITOR
    2021 to 2024 (University)

AWARD AND STEWARDSHIP

  • Certificate of Excellent Service
    2025, Universiti Malaya

PUBLICATIONS

Article in Journal
WoS
  1. Guo, Xingyi; Adnan, Hamedi Mohd; Abidin, Muhammad Zaiamri Zainal (2024). Detecting Offensive Language on Malay Social Media: A Zero-Shot, Cross-Language Transfer Approach Using Dual-Branch mBERT, APPLIED SCIENCES-BASEL. 14(13). doi:10.3390/app14135777
ESCI
  1. Abidin, Muhammad Zaiamri Zainal; Shaid, Nursyamira; Nor, Nur Haniz Mohd; Syed, Md Azalanshah Md (2024). Strategic communication in promoting the organisation and academic services of research universities in Malaysia, SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH. 16(3). doi:10.58946/search-16.3.P1
  2. Syed, Md Azalanshah Md; Shamshudeen, Rosya Izyanie; Runnel, Christine; Abidin, Muhammad Zaiamri Zainal (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, PLARIDEL. 21(1). doi:10.52518/2023-11ssra
  3. Hemmatpour, Ardavan; Aksar, Iffat Ali; Abidin, Muhammad Zaiamri bin Zainal; Firdaus, Amira; Nor, Nur Haniz Mohd; Danaee, Mahmoud; Tien, Wendy Yee Mei (2023). Autonomy, competence, relatedness and online social capital in the massively multiplayer online role-playing game (MMORPG) 'EVE Online', SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH. 15(3), 33-49
  4. Shaid, Nursyamira; Abidin, Muhammad Zaiamri Zainal; Shamsuddin, Fahizah (2023). Online media framing of the Sungai Kim Kim chemical spill and the effect on public sentiment, SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH. 15(2), 37-52
  5. Abidin, Muhammad Zaiamri Zainal; Firdaus, Amira; Syed, Md Azalanshah Md (2020). Institutional Visibility in Virtual Space: A Comparative Study of Analysis of Website Communication Strategies of Malaysian Research Universities Websites, JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION. 36(4), 99-125. doi:10.17576/JKMJC-2020-3604-07
  6. Abidin, Muhammad Zaiamri Zainal; Firdaus, Amira Sariyati (2016). CHALLENGES AND ADAPTATION OF OLDER ADULTS IN A NETWORKED DIGITAL ENVIRONMENT, JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION. 32(1), 581-606
Scopus
  1. Abidin M.Z.Z., Shaid N., Nor N.H.M., Syed M.A.M. (2024). Strategic communication in promoting the organisation and academic services of research universities in Malaysia, SEARCH Journal of Media and Communication Research. 16(3), 1-14. doi:10.58946/search-16.3.P1
  2. Guo X., Adnan H.M., Abidin M.Z.Z. (2024). Detecting Offensive Language on Malay Social Media: A Zero-Shot, Cross-Language Transfer Approach Using Dual-Branch mBERT, Applied Sciences (Switzerland). 14(13). doi:10.3390/app14135777
  3. Md Syed M.A., Shamshudeen R.I., Runnel C., Abidin M.Z.Z. (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, Plaridel. 21(1), 183-214. doi:10.52518/2023-11ssra
  4. Hemmatpour A., Aksar I.A., Abidin M.Z.B.Z., Firdaus A., Nor N.H.M., Danaee M., Tien W.Y.M. (2023). Autonomy, competence, relatedness and online social capital in the massively multiplayer online role-playing game (MMORPG) EVE Online , SEARCH Journal of Media and Communication Research. 15(3), 33-49
  5. Shaid N., Abidin M.Z.Z., Shamsuddin F. (2023). Online media framing of the Sungai Kim Kim chemical spill and the effect on public sentiment, SEARCH Journal of Media and Communication Research. 15(2), 17-52
  6. Abidin, M. Z. Z., Firdaus, A., & Md Syed, M. A. (2020). Institutional visibility in virtual space: a comparative study of analysis of website communication strategies of malaysian research universities websites. Jurnal Komunikasi: Malaysian Journal of Communication, 36(4), 99-125. doi: 10.17576/JKMJC-2020-3604-07
  7. Abidin M.Z.Z., Firdaus A.S. (2016). Challenges and adaptation of older adults in a networked digital environment, Jurnal Komunikasi: Malaysian Journal of Communication. 32(1), 581-606
Others
  1. M.Z.Z.Abidin & M.S.Ibrahim. (2023). Komunikasi Strategik dalam Pengurusan Krisis Kepimpinan Organisasi. Jurnal Pengajian Media Malaysia, 25(2), 35-50.
  2. Zulkifle, N.M.M & Abidin, M.Z.Z. (2023). Exploring Social Media Addiction among Malaysian University Students. Forum Komunikasi, 18(1), 120-146.
  3. Zainal Abidin, M. Z. (2022). Pelaksanaan komunikasi strategik daripada sudut pandang pengurusan komunikasi organisasi. In Forum Komunikasi (Vol. 17, No. 1, pp. 52-69). Faculty of Communication and Media Studies (FCMS).
  4. Abidin, M.Z.Z., Saryati A. F. & Md. Syed, M.A. (2020). Komunikasi Strategik dalam Pengurusan Komunikasi Organisasi: Definisi, pendekatan dan pelaksanaan. Jurnal Pengajian Media Malaysia, 23 (1), 49-64
  5. Abidin, M. Z. Z., Shaid, N., & Zanuddin, H. (2017). Kempen Tanggungjawab Sosial Korporat (CSR) dan Persepsi Khalayak: Kesan Kempen CSR Terpilih Petronas Terhadap Sikap Kasih Sayang Golongan Pelajar kepada Ibu Bapa: Corporate Social Responsibility (CSR) Campaigns and Audience Perceptions: The Impact of Petronas Selected CSR Campaigns on Students Affection for Parents. Jurnal Pengajian Media Malaysia, 19(2), 53-64.
  6. Abidin, M. Z. Z. (2016). Penggunaan Internet Dalam Kalangan Warga Emas Bandar: The internet usage among urban elderly. Jurnal Pengajian Media Malaysia, 18(1), 18-36.
  7. Md Syed, M.A., Ahmad, N.Y. & Abidin, M.Z.Z. (2015). Penggunaan kandungan media dan pembentukan idea politik dan identiti budaya baharu dalam kalangan belia Melayu (The consumption of media content and the formation of political ideas, and new cultural identity among the Malay youth). Malaysian Journal of Youth Studies, 12 (2015), 187-205. (Non-WoS/Non-SCOPUS)
Chapter in Books
  1. M.Z.Z.A & A. Firdaus. (2017). Penyesuaian Diri dan Adaptasi Penggunaan Media Baharu Dalam Kalangan Warga Emas Bandar (Ed.). Media dan Perubahan Sosial di Malaysia (pp 185-212). Penerbit UM.
Other Publications
  1. M.Z.Z. Abidin. (2023). A Case for Strategic Communication from Organizational Standpoint. In PULSE@FSSS: Universiti Malaya. - Mass Media(newspaper,radio,tv,popular Magazine)
  2. Tian, Yushan. (2023). Our Friend: Plants. Momentus 2023. - Creative/art Work

RESEARCH PROJECT

National
  1. 2024 - 2027, Fundamental Research Grant Scheme (FRGS)
    A Framework For Higher Education Talent Sustainability Through Workplace Wellbeing And Happiness ( Co-Researcher)
Private
  1. 2023 - 2026, Xiamen University Malaysia Research Fund (XMUMRF) Cycle 12/2023
    Data Journalism Education and Practices: Analysis of Requisite Skills, Challenges and Prospects in Southeast Asia, Xiamen University Malaysia ( Co-Researcher)
  2. 2023 - 2026, Xiamen University Malaysia Research Fund (XMUMRF) Cycle 12/2023
    Data Journalism Education and Practices: Analysis of Requisite Skills, Challenges and Prospects in Southeast Asia, Xiamen University Malaysia ( Co-Researcher)
University
  1. 2024 - 2026, University Grant
    Impact of Social Media Campaigns on Vaping Intentions: A Randomized Controlled Trial ( Co-Researcher)
  2. 2024 - 2026, Bantuan Khas Penyelidikan (BKP Special)
    Rrangers Ar (resilience Rangers Augmented Reality): Development And Implementation Of Augmented Reality Games For Mobile Devices In Preventing Of E-cigarette/vape Use Initiation Among Adolescents In Malaysia ( Co-Researcher)
  3. 2022 - 2025, University Grant
    Komunikasi Strategik Dan Pengurusan Media Dalam Urus Tadbir Krisis: Kajian Kes Syarikat Pelaburan Berkaitan Kerajaan (glic) Di Malaysia ( Principal Investigator(PI))

PAPER PRESENTED

INVITED SPEAKER
  1. Moderator for 14th International Conference On Malaysia-Indonesia Relations (PAHMI14), 14th International Conference On Malaysia-Indonesia Relations (PAHMI14), University Malaya (University) (04 Dec 2023 - 06 Dec 2023)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2025) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Calon Sarjana Pengajian Penerbitan, Jabatan Pengajian Media dan Komunikasi, Fsss - Nursyahirah Abd Wahab, University, (Internal Examiner)
  2. (2025) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Calon Sarjana Pengajian Penerbitan, Jabatan Pengajian Media dan Komunikasi, Fsss - Amirah Che Ramlan, University, (Internal Examiner)
  3. (2025) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Calon Sarjana Pengajian Penerbitan, Jabatan Pengajian Media dan Komunikasi, Fsss - Rathidevi Thevadas, University, (Internal Examiner)
  4. (2025) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Calon Sarjana Pengajian Penerbitan, Jabatan Pengajian Media dan Komunikasi, Fsss - Chervon Chan Yen, University, (Internal Examiner)
  5. (2025) Pelantikan Sebagai Pengerusi dan Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Sarjana Pengajian Penerbitan, Jabatan Pengajian Media dan Komunikasi, Fsss - Sharon Phua Wen Hui, University, (Internal Assessor)
  6. (2025) Pelantikan Sebagai Pengerusi dan Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Sarjana Pengajian Penerbitan, Jabatan Pengajian Media dan Komunikasi, Fsss - Dayang Bellina Anak Richard Beginda, University, (Internal Assessor)
  7. (2025) Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  8. (2025) Pengerusi dan Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Reviewer)
  9. (2025) Article Journal Reviewer, International, (Reviewer)
  10. (2025) Reviewer for Search Journal, National, (Reviewer)
  11. (2025) Reviewer for Humanities and Social Sciences, International, (Reviewer)
  12. (2025) Pelantikan Sebagai Pemeriksa Tesis Calon Ijazah Kedoktoran UiTM, National, (External Examiner)
  13. (2025) Pengerusi dan Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  14. (2025) Article Reviewer for Search Journal, National, (Reviewer)
  15. (2025) Pengerusi dan Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  16. (2025) Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  17. (2025) Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘proposal Defence’ Bagi Calon Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Reviewer)
  18. (2025) Appointment Letter External Examiner for Diploma in Mass Communication (dmc) for First City University & College And, National, (External Examiner)
  19. (2024) Article Journal Reviewer, University, (Reviewer)
  20. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi Amirah Che Ramlan, University, (Reviewer)
  21. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi Nursyahirah Abd Wahab, University, (Reviewer)
  22. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Calon Tengku Intan Maimunah Tengku Sabri, University, (Internal Examiner)
  23. (2024) Reviewer for Jurnal Pengajian Media Malaysia, National, (Reviewer)
  24. (2024) Invitation to Review-journal of Research and Reviews in Social Sciences Pakistan, International, (Reviewer)
  25. (2024) Reviewer for Jurnal Komunikasi: Malaysian Journal of Communication, National, (Reviewer)
  26. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Calon Ijazah Tinggi Wu Hongbo, University, (Reviewer)
  27. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Calon Ijazah Tinggi Kumutharmalar a/p Chandran, University, (Reviewer)
  28. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Li Jianmo, University, (Internal Examiner)
  29. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Loh Yuan Pin, University, (Internal Examiner)
  30. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Calon Ijazah Tinggi Su Chen, University, (Reviewer)
  31. (2024) Pemeriksaan Disertasi Calon Ijazah Sarjana Sastera (secara Penyelidikan) - Mohamed Nabeeh Ibrahim (17199313/1), University, (Internal Examiner)
  32. (2024) Reviewer for Media and Communication Review Journal, International, (Reviewer)
  33. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Fan Xiayou, University, (Internal Examiner)
  34. (2024) Pelantikan Sebagai Panel Penilai Bagi Penilaian Audit Pematuhan Program UiTM - Diploma Komunikasi dan Media, National, (External Assessor)
  35. (2024) Reviewer for Jurnal Pengajian Media Malaysia, National, (Reviewer)
  36. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi Nik Aida N Mahamed, University, (Reviewer)
  37. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Yesuselvi Manickam, University, (Internal Examiner)
  38. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi Zhang Zhao, University, (Reviewer)
  39. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Li Lin, University, (Internal Examiner)
  40. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Adeela Abu Bakar, University, (Internal Examiner)
  41. (2024) Reviewer for Jurnal Pengajian Media Malaysia, National, (Reviewer)
  42. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi He Liu, University, (Internal Examiner)
  43. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Reviewer)
  44. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (External Examiner)
  45. (2023) Reviewer for Jurnal Komunikasi: Malaysian Journal of Communication, National, (Reviewer)
  46. (2023) External Examiner for Doctoral Thesis, University, (Internal Examiner)
  47. (2023) Reviewer for Media and Communication Review Journal, International, (Reviewer)
  48. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  49. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  50. (2023) Review for The Young Consumers, International, (Reviewer)
  51. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘candidature Defence’ Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  52. (2023) Pemeriksaan Disertasi Calon Ijazah Sarjana Sastera (pengajian Penerbitan), University, (Internal Examiner)
  53. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  54. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘proposal Defence’ Bagi Kursus Metodologi Penyelidikan, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  55. (2022) Panel Penilai Bagi Pembentangan Seminar Akhir (pre-viva) Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Assessor)
  56. (2022) Appointed as The Reviewer for Forum Komunikasi Journal, University, (Reviewer)
Contribution to external organisation
  1. (2024) Ahli Panel Penilai Soalan Temu Bual Untuk Kajian Tanggungjawab Sosial Korporat (csr) Berasaskan Alam Sekitar dan Kesejahteraan Komuniti, National, (Resource Person)
Media appearance
  1. (2025) Panelist for Xplorasi Ai Radio Programme (bernama Radio), National, (Panelist/Moderator)
  2. (2025) Tetamu Program Televisyen Bernama Tv "malaysia Petang Ini", National, (Interview)
  3. (2024) Jemputan Temu Bual Di Bernama Radio, National, (Panelist/Moderator)
  4. (2024) Panelist for An Interview in The Program "the Nation" On Bernama Tv, National, (Panelist/Moderator)
  5. (2024) Tetamu Segmen Bual Bicara Bernama Radio, National, (Panelist/Moderator)
  6. (2024) Undangan Sebagai Ahli Panel Program Ruang Bicara, National, (Panelist/Moderator)
  7. (2022) Jemputan Sebagai Tetamu Khas Atau Panel Bagi Ruang Bicara, Bernama Tv, National, (Panelist/Moderator)
  8. (2022) Jemputan Sebagai Ahli Panel Program Socmed Live Bersama Xklusif.my., National, (Panelist/Moderator)

SUPERVISION

Under Graduate Students
  1. (2024) AIM3004 PROJECT PAPER 2
  2. (2024) AIM2004 PROJECT PAPER 1
  3. (2024) Industrial Training, BO LIU, HUSNA ZAHIRAH BINTI AZMI MUKHTAR, LOO KAI WEI, GUNASEELAN A/L DHAMODHARAN, NURAIN NADHIRAH BINTI KAMARULAKMAM, ALIYAA BINTI AZMI, ELYSA BINTI AHMAD NIZAM
  4. (2023) Project Paper 1
  5. (2023) Industrial Training, NUR ADLIN DINA BINTI ZULKIFFLI, FARAH MARIA BINTI MOHAMED NAPI, XING MENGZHEN
  6. (2022) Project Paper 2 (AIM3004)
Postgraduate Student
  1. (2025) THE ROLE OF TIKTOK IN NEGOTIATING THE SELF-IDENTITY OF GENERATION Z AMONG CHINESE IMMIGRANTS IN MALAYISA, YUAN ZHENG
  2. (2024) EXPLORING THE IMPACT OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION ON CORPORATE REPUTATION: A CASE STUDY OF SF EXPRESS, LI RUN
  3. (2024) UNDERSTANDING THE IMPACT OF PUBLIC RELATIONS COMPANIES USING SOCIAL MEDIA ON TREND PREDICTION: A CASE STUDY ON PINTEREST, SYAKILA NABILA AHMAD MAHER
  4. (2024) Covid-19 Pandemic: Social Media, Civic Activism And Food Bank Campaign In Malaysia, HUEY WEN TAN
  5. (2024) EXPLORING THE IMPACT OF BODY-POSITIVE ADVERTISEMENTS ON CONSUMER ENGAGEMENT IN SOCIAL MEDIA, GUO YAJIE
  6. (2024) EXPLORING THE IMPACT OF PERCEIVED VALUE, ONLINE OPINION SEEKING, AND BUYING EXPERIENCE ON CHINESE FEMALE LUXURY FASHION SHOPPING: THE MEDIATING ROLE OF CONSUMER FASHION INVOLVEMENT AND MODERATING ROLE OF E-WORD-OF-MOUTH., LIWEI
  7. (2024) EMOTION-DRIVEN CONTENT STRATEGY: USING AI TO OPTIMISE THE EFFECTIVENESS OF INTEGRATED MARKETING COMMUNICATIONS, LIAN CHONGJUN
  8. (2024) A COMPARATIVE STUDY ON WESTERN MEDIA'S COVERAGE OF THE ONGOING RUSSIAN WAR IN UKRAINE AND THE ONGOING ISRAELI OFFENSIVE ON GAZA: THE CASE OF BBC, CNN AND FRANCE24, KHALED TAHA KHALED AHMAD
  9. (2024) GENERATION LOGIC AND SUBJECTIVE COPING PRACTICE OF NEGATIVE BODY IMAGES OF YOUNG WOMEN IN SOCIAL MEDIA, LI YUE
  10. (2024) TIME SERIES EVENT EXTRACTION AND PREDICTION IN SOCIAL MEDIA BASED ON LARGE LANGUAGE MODELS AND MULTIMEDIA COMMUNICATION, PAN ZHUANGZHUANG
  11. (2024) RESEARCH ON MEDIA ETHICS ANOMIES AND COUNTERMEASURES OF SHORT NEWS VIDEO IN THE NEW MEDIA ERA -- TAKING, ZHANG DASHU
  12. (2024) RESEARCH ON THE ACTION MECHANISM OF VALUE ORIENTATION OF NETWORK COMMUNICATION ON INFLUENCE WITH TEENAGERS’ VALUES, WANG CHENGDONG
  13. (2024) EXPLORING THE USE OF SOCIAL MEDIA BY THE OMANI YOUTH IN THE DISCUSSION OF THE GOVERNMENTAL ISSUES AND REGULATIONS, WAFA AHMED MOHAMMED ALRAHBI
  14. (2024) Perceptions and Responses of Chinese Vocational College Students Facing Cyberbullying on Douyin in Luoyang City, China, GUO XINGYI
  15. (2024) INFLUENCE OF SHORT VIDEOS ON THE FORMATION OF VALUES OF STUDENTS IN PRIVATE UNIVERSITIES IN THE NEW MEDIA ERA AND ITS GUIDING STRATEGIES, WU HONGYU
  16. (2023) THE AESTHETIC SHARING AND VALUE SHARING OF ONLINE INTERACTIVE COMMUNICATION IN THE METAVERSE CONTEXT, DUAN YAYU
  17. (2023) The relationship of Eve online player's Intrinsic Motivations with Social Capital in massively Multiplayer Online Role-Playing Games, ARDAVAN HEMMATPOUR
  18. (2022) WETLAND WONDERS: PROTECTING MALAYSIA?S VITAL ECOSYSTEMS, YANXI CHEN
  19. (2022) LITTER CHANGE, SHI PEIPEI
  20. (2022) OUR FRIEND: PLANTS, YUSHAN TIAN
  21. (2022) MY TODAY, YOUR TOMORROW, NG JIA YIN
  22. (2022) IS IT FOOD?, ZHANG, JINGJING
  23. (2022) PICK IT UP, Weicheng Hong

TEACHING

Master
  1. (2025) AQA7016 - Media Issues, Policy and Ethics
  2. (2024) AQA7016 - Media Issues, Policy and Ethics
  3. (2024) AQA7006 - Media Relations and Strategic Communication
  4. (2023) AQA7016 - Media Issues, Policy and Ethics
  5. (2023) AQA7006 - Media Relations and Strategic Communication
  6. (2022) AQA7006 - Media Relations and Strategic Communication
Bachelor
  1. (2025) AIM3001 - Industrial Training
  2. (2025) AIM1006 - Media Law and Ethics
  3. (2024) AIM2015 - Communication Management
  4. (2024) AIM3001 - Industrial Training
  5. (2024) AIM1006 - Media Law and Ethics
  6. (2024) AIM2009 - Selected Current Issues
  7. (2023) AIM2015 - Communication Management
  8. (2023) AIM3001 - Industrial Training
  9. (2023) AIX1001 - Introduction to Social Sciences and Humanities
  10. (2023) AIM1006 - Media Law and Ethics
  11. (2023) AIX2001 - Research Methodology for Social Science and Humanities
  12. (2023) AIM2009 - Selected Current Issues
  13. (2022) AIM2015 - Communication Management
  14. (2022) AIX1001 - Introduction to Social Sciences and Humanities
  15. (2022) AIM2009 - Selected Current Issues

SOCIAL RESPONSIBILITY ACTIVITIES

  • Editorial Board Member of Humanities and Social Sciences, (10 Oct 2024 - 10 Oct 2027) (International)
  • Moderator for 14th International Conference On Malaysia-indonesia Relations (pahmi14), (04 Dec 2023 - 06 Dec 2023) (University)
  • Committee Member for 14th International Conference On Malaysia-indonesia Relations (pahmi14), (04 Dec 2023 - 06 Dec 2023) (University)
  • Appointed as The Associate Editor for Malaysia Journal of Media Studies (mjms), (01 Jan 2021 - 31 Jan 2024) (University)

COURSE ATTENDED

Internal/ External Course
  1. EMERALD TEACHING AND LEARNING 2022, BK7, MERCU ALAM BINA FAKULTI ALAM BINA UM (05 Dec 2022 - 09 Dec 2022)
  2. EMERALD RESEARCH AND SUPERVISION 2022, BILIK PAMERAN HIR UM (29 Nov 2022 - 01 Dec 2022)
  3. TAKLIMAT PEMBELAJARAN TERADUN GANTIAN, MICROSOFT TEAMS (14 Feb 2023 - 14 Feb 2023)