Curriculum Vitae

DR. MUHAMMAD ZAIAMRI BIN ZAINAL ABIDIN

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • zaiamrizainal
  • 79675423

BIOGRAPHY

Muhammad Zaiamri Zainal Abidin is a senior lecturer in the Department of Media & Communication Studies, Faculty of Arts and Social Sciences, Universiti Malaya. His expertise includes Strategic Communication, New Media & Elderly, Media Law & Ethics, and Public Relations. He has over 10 years of research experience in a variety of projects.

AREAS OF EXPERTISE

  • MEDIA AND ELDERLY PEOPLE
  • PUBLIC RELATION
  • STRATEGIC COMMUNICATIONS

ACADEMIC QUALIFICATION

  • Doctoral Degree (PhD), (Communication)
    Universiti Malaya (UM)
  • SARJANA SASTERA, (Arts)
    Universiti Malaya (UM)
  • SARJANA MUDA SASTERA LULUS DENGAN KEPUJIAN PENGAJIAN MEDIA (MAJOR) SEJARAH (MINOR), (Media Studies)
    Universiti Malaya (UM)

ADMINISTRATIVE DUTIES

  • PELANTIKAN PENYELARAS 2U2I DAN LATIHAN INDUSTRI, SARJANA MUDA PENGAJIAN MEDIA, JABATAN PENGAJIAN MEDIA DAN KOMUNIKASI, FAKULTI SASTERA DAN SAINS SOSIAL
    18 Sep 2023 - 18 Sep 2024 (Department)
  • Committee Members
    16 Jan 2023 - 20 Jun 2024 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Task Force Leader
    02 Jan 2023 - 29 Dec 2023 (Department)
  • Coordinator
    21 Dec 2022 - 29 Dec 2023 (Department)
  • Committee Members
    11 Oct 2022 - 29 Dec 2023 (Department)
  • Committee Member For 14th International Conference On Malaysia-Indonesia Relations (PAHMI14)
    04 Dec 2023 - 06 Dec 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)

MEMBERSHIPS

  • APPOINTED AS THE ASSOCIATE EDITOR FOR MALAYSIA JOURNAL OF MEDIA STUDIES (MJMS), ASSOCIATE EDITOR
    2021 to 2024 (University)

PUBLICATIONS

Article in Journal
WoS
  1. Guo, Xingyi; Adnan, Hamedi Mohd; Abidin, Muhammad Zaiamri Zainal (2024). Detecting Offensive Language on Malay Social Media: A Zero-Shot, Cross-Language Transfer Approach Using Dual-Branch mBERT, APPLIED SCIENCES-BASEL. 14(13). doi:10.3390/app14135777
ESCI
  1. Syed, Md Azalanshah Md; Shamshudeen, Rosya Izyanie; Runnel, Christine; Abidin, Muhammad Zaiamri Zainal (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, PLARIDEL. 21(1). doi:10.52518/2023-11ssra
  2. Hemmatpour, Ardavan; Aksar, Iffat Ali; Abidin, Muhammad Zaiamri bin Zainal; Firdaus, Amira; Nor, Nur Haniz Mohd; Danaee, Mahmoud; Tien, Wendy Yee Mei (2023). Autonomy, competence, relatedness and online social capital in the massively multiplayer online role-playing game (MMORPG) 'EVE Online', SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH. 15(3), 33-49
  3. Shaid, Nursyamira; Abidin, Muhammad Zaiamri Zainal; Shamsuddin, Fahizah (2023). Online media framing of the Sungai Kim Kim chemical spill and the effect on public sentiment, SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH. 15(2), 37-52
  4. Abidin, Muhammad Zaiamri Zainal; Firdaus, Amira; Syed, Md Azalanshah Md (2020). Institutional Visibility in Virtual Space: A Comparative Study of Analysis of Website Communication Strategies of Malaysian Research Universities Websites, JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION. 36(4), 99-125. doi:10.17576/JKMJC-2020-3604-07
Scopus
  1. Guo X., Adnan H.M., Abidin M.Z.Z. (2024). Detecting Offensive Language on Malay Social Media: A Zero-Shot, Cross-Language Transfer Approach Using Dual-Branch mBERT, Applied Sciences (Switzerland). 14(13). doi:10.3390/app14135777
  2. Md Syed M.A., Shamshudeen R.I., Runnel C., Abidin M.Z.Z. (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, Plaridel. 21(1), 183-214. doi:10.52518/2023-11ssra
  3. Hemmatpour A., Aksar I.A., Abidin M.Z.B.Z., Firdaus A., Nor N.H.M., Danaee M., Tien W.Y.M. (2023). Autonomy, competence, relatedness and online social capital in the massively multiplayer online role-playing game (MMORPG) EVE Online , SEARCH Journal of Media and Communication Research. 15(3), 33-49
  4. Shaid N., Abidin M.Z.Z., Shamsuddin F. (2023). Online media framing of the Sungai Kim Kim chemical spill and the effect on public sentiment, SEARCH Journal of Media and Communication Research. 15(2), 17-52
  5. Abidin, M. Z. Z., Firdaus, A., & Md Syed, M. A. (2020). Institutional visibility in virtual space: a comparative study of analysis of website communication strategies of malaysian research universities websites. Jurnal Komunikasi: Malaysian Journal of Communication, 36(4), 99-125. doi: 10.17576/JKMJC-2020-3604-07
  6. Abidin M.Z.Z., Firdaus A.S. (2016). Challenges and adaptation of older adults in a networked digital environment, Jurnal Komunikasi: Malaysian Journal of Communication. 32(1), 581-606
Others
  1. M.Z.Z.Abidin & M.S.Ibrahim. (2023). Komunikasi Strategik dalam Pengurusan Krisis Kepimpinan Organisasi. Jurnal Pengajian Media Malaysia, 25(2), 35-50.
  2. Zulkifle, N.M.M & Abidin, M.Z.Z. (2023). Exploring Social Media Addiction among Malaysian University Students. Forum Komunikasi, 18(1), 120-146.
  3. Zainal Abidin, M. Z. (2022). Pelaksanaan komunikasi strategik daripada sudut pandang pengurusan komunikasi organisasi. In Forum Komunikasi (Vol. 17, No. 1, pp. 52-69). Faculty of Communication and Media Studies (FCMS).
  4. Abidin, M.Z.Z., Saryati A. F. & Md. Syed, M.A. (2020). Komunikasi Strategik dalam Pengurusan Komunikasi Organisasi: Definisi, pendekatan dan pelaksanaan. Jurnal Pengajian Media Malaysia, 23 (1), 49-64
  5. Abidin, M. Z. Z., Shaid, N., & Zanuddin, H. (2017). Kempen Tanggungjawab Sosial Korporat (CSR) dan Persepsi Khalayak: Kesan Kempen CSR Terpilih Petronas Terhadap Sikap Kasih Sayang Golongan Pelajar kepada Ibu Bapa: Corporate Social Responsibility (CSR) Campaigns and Audience Perceptions: The Impact of Petronas Selected CSR Campaigns on Students Affection for Parents. Jurnal Pengajian Media Malaysia, 19(2), 53-64.
  6. Abidin, M. Z. Z. (2016). Penggunaan Internet Dalam Kalangan Warga Emas Bandar: The internet usage among urban elderly. Jurnal Pengajian Media Malaysia, 18(1), 18-36.
  7. Md Syed, M.A., Ahmad, N.Y. & Abidin, M.Z.Z. (2015). Penggunaan kandungan media dan pembentukan idea politik dan identiti budaya baharu dalam kalangan belia Melayu (The consumption of media content and the formation of political ideas, and new cultural identity among the Malay youth). Malaysian Journal of Youth Studies, 12 (2015), 187-205. (Non-WoS/Non-SCOPUS)
Chapter in Books
  1. M.Z.Z.A & A. Firdaus. (2017). Penyesuaian Diri dan Adaptasi Penggunaan Media Baharu Dalam Kalangan Warga Emas Bandar (Ed.). Media dan Perubahan Sosial di Malaysia (pp 185-212). Penerbit UM.
Other Publications
  1. M.Z.Z. Abidin. (2023). A Case for Strategic Communication from Organizational Standpoint. In PULSE@FSSS: Universiti Malaya. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  2. Tian, Yushan. (2023). Our Friend: Plants. Momentus 2023. - Creative/Art Work

RESEARCH PROJECT

National
  1. 2024 - 2027, Fundamental Research Grant Scheme (FRGS)
    A Framework For Higher Education Talent Sustainability Through Workplace Wellbeing And Happiness ( Co-Researcher)
Private
  1. 2023 - 2026, Xiamen University Malaysia Research Fund (XMUMRF) Cycle 12/2023
    Data Journalism Education and Practices: Analysis of Requisite Skills, Challenges and Prospects in Southeast Asia, Xiamen University Malaysia ( Co-Researcher)
University
  1. 2022 - 2024, University Grant
    Komunikasi Strategik Dan Pengurusan Media Dalam Urus Tadbir Krisis: Kajian Kes Syarikat Pelaburan Berkaitan Kerajaan (glic) Di Malaysia ( Principal Investigator(PI))

PAPER PRESENTED

INVITED SPEAKER
  1. Moderator for 14th International Conference On Malaysia-Indonesia Relations (PAHMI14), 14th International Conference On Malaysia-Indonesia Relations (PAHMI14), University Malaya (University) (04 Dec 2023 - 06 Dec 2023)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) Reviewer for Jurnal Pengajian Media Malaysia, National, (Reviewer)
  2. (2024) Invitation to Review-Journal of Research and Reviews in Social Sciences Pakistan, International, (Reviewer)
  3. (2024) Reviewer for Jurnal Komunikasi: Malaysian Journal of Communication, National, (Reviewer)
  4. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Calon Ijazah Tinggi Wu Hongbo, University, (Reviewer)
  5. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Calon Ijazah Tinggi Kumutharmalar a/P Chandran, University, (Reviewer)
  6. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Loh Yuan Pin, University, (Internal Examiner)
  7. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Li Jianmo, University, (Internal Examiner)
  8. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Calon Ijazah Tinggi Su Chen, University, (Reviewer)
  9. (2024) Pemeriksaan Disertasi Calon Ijazah Sarjana Sastera (Secara Penyelidikan) - Mohamed Nabeeh Ibrahim (17199313/1), University, (Internal Examiner)
  10. (2024) Reviewer for Media and Communication Review Journal, International, (Reviewer)
  11. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Fan Xiayou, University, (Internal Examiner)
  12. (2024) Pelantikan Sebagai Panel Penilai Bagi Penilaian Audit Pematuhan Program UiTM - Diploma Komunikasi dan Media, National, (External Assessor)
  13. (2024) Reviewer for Jurnal Pengajian Media Malaysia, National, (Reviewer)
  14. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi Nik Aida N Mahamed, University, (Reviewer)
  15. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi Zhang Zhao, University, (Reviewer)
  16. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Yesuselvi Manickam, University, (Internal Examiner)
  17. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Li Lin, University, (Internal Examiner)
  18. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi Adeela Abu Bakar, University, (Internal Examiner)
  19. (2024) Reviewer for Jurnal Pengajian Media Malaysia, National, (Reviewer)
  20. (2024) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi He Liu, University, (Internal Examiner)
  21. (2024) Appointment Letter External Examiner for Diploma in Mass Communication (Dmc) for First City University & College And, National, (External Examiner)
  22. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Proposal Defence Bagi Calon Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Reviewer)
  23. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (External Examiner)
  24. (2023) Reviewer for Jurnal Komunikasi: Malaysian Journal of Communication, National, (Reviewer)
  25. (2023) External Examiner for Doctoral Thesis, University, (Internal Examiner)
  26. (2023) Reviewer for Media and Communication Review Journal, International, (Reviewer)
  27. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  28. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  29. (2023) Review for The Young Consumers, International, (Reviewer)
  30. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘Candidature Defence’ Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  31. (2023) Pemeriksaan Disertasi Calon Ijazah Sarjana Sastera (Pengajian Penerbitan), University, (Internal Examiner)
  32. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi Candidature Defence Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  33. (2023) Pelantikan Sebagai Panel Penilai Bagi Pembentangan Seminar Ijazah Tinggi ‘Proposal Defence’ Bagi Kursus Metodologi Penyelidikan, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Examiner)
  34. (2022) Panel Penilai Bagi Pembentangan Seminar Akhir (Pre-Viva) Bagi Pelajar Ijazah Tinggi, Jabatan Pengajian Media dan Komunikasi, Fsss, University, (Internal Assessor)
  35. (2022) Appointed as The Reviewer for Forum Komunikasi Journal, University, (Reviewer)
Contribution to external organisation
  1. (2024) Ahli Panel Penilai Soalan Temu Bual Untuk Kajian Tanggungjawab Sosial Korporat (Csr) Berasaskan Alam Sekitar dan Kesejahteraan Komuniti, National, (Resource Person)
Media appearance
  1. (2024) Jemputan Temu Bual Di Bernama Radio, National, (Panelist/Moderator)
  2. (2024) Panelist for An Interview in The Program "The Nation" On Bernama Tv, National, (Panelist/Moderator)
  3. (2024) Tetamu Segmen Bual Bicara Bernama Radio, National, (Panelist/Moderator)
  4. (2024) Undangan Sebagai Ahli Panel Program Ruang Bicara, National, (Panelist/Moderator)
  5. (2022) Jemputan Sebagai Tetamu Khas Atau Panel Bagi Ruang Bicara, Bernama Tv, National, (Panelist/Moderator)
  6. (2022) Jemputan Sebagai Ahli Panel Program Socmed Live Bersama Xklusif.My., National, (Panelist/Moderator)

SUPERVISION

Under Graduate Students
  1. (2023) Project Paper 1
  2. (2023) Industrial Training, AMIN IDHAM BIN RAZALEE, SYARAFINA NUR SABRINA, ANGGIA NABILA PUTRI
  3. (2022) Project Paper 2 (AIM3004)
Postgraduate Student
  1. (2024) EXPLORING THE IMPACT OF STRATEGIC CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION ON CORPORATE REPUTATION: A CASE STUDY OF SF EXPRESS, LI RUN
  2. (2024) Covid-19 Pandemic: Social Media, Civic Activism And Food Bank Campaign In Malaysia, HUEY WEN TAN
  3. (2024) TIME SERIES EVENT EXTRACTION AND PREDICTION IN SOCIAL MEDIA BASED ON LARGE LANGUAGE MODELS AND MULTIMEDIA COMMUNICATION, PAN ZHUANGZHUANG
  4. (2024) EXPLORING THE USE OF SOCIAL MEDIA BY THE OMANI YOUTH IN THE DISCUSSION OF THE GOVERNMENTAL ISSUES AND REGULATIONS, WAFA AHMED MOHAMMED ALRAHBI
  5. (2024) RESEARCH ON THE STRATEGY OF USING NEW MEDIA IN NEWS COMMUNICATION, GUO XINGYI
  6. (2024) GENERATION LOGIC AND SUBJECTIVE COPING PRACTICE OF NEGATIVE BODY IMAGES OF YOUNG WOMEN IN SOCIAL MEDIA, LI YUE
  7. (2024) RESEARCH ON MEDIA ETHICS ANOMIES AND COUNTERMEASURES OF SHORT NEWS VIDEO IN THE NEW MEDIA ERA -- TAKING, ZHANG DASHU
  8. (2024) RESEARCH ON THE ACTION MECHANISM OF VALUE ORIENTATION OF NETWORK COMMUNICATION ON INFLUENCE WITH TEENAGERS’ VALUES, WANG CHENGDONG
  9. (2023) The relationship of Eve online player's Intrinsic Motivations with Social Capital in massively Multiplayer Online Role-Playing Games, ARDAVAN HEMMATPOUR

TEACHING

Master
  1. (2024) AQA7016 - Media Issues, Policy and Ethics
  2. (2023) AQA7016 - Media Issues, Policy and Ethics
  3. (2023) AQA7006 - Media Relations and Strategic Communication
  4. (2022) AQA7006 - Media Relations and Strategic Communication
Bachelor
  1. (2024) AIM3001 - Industrial Training
  2. (2024) AIM1006 - Media Law and Ethics
  3. (2023) AIM2015 - Communication Management
  4. (2023) AIM3001 - Industrial Training
  5. (2023) AIX1001 - Introduction to Social Sciences and Humanities
  6. (2023) AIM1006 - Media Law and Ethics
  7. (2023) AIX2001 - Research Methodology for Social Science and Humanities
  8. (2023) AIM2009 - Selected Current Issues
  9. (2022) AIM2015 - Communication Management
  10. (2022) AIX1001 - Introduction to Social Sciences and Humanities
  11. (2022) AIM2009 - Selected Current Issues

SOCIAL RESPONSIBILITY ACTIVITIES

  • Moderator for 14th International Conference On Malaysia-Indonesia Relations (Pahmi14), (04 Dec 2023 - 06 Dec 2023) (University)
  • Committee Member for 14th International Conference On Malaysia-Indonesia Relations (Pahmi14), (04 Dec 2023 - 06 Dec 2023) (University)
  • Appointed as The Associate Editor for Malaysia Journal of Media Studies (Mjms), (01 Jan 2021 - 31 Jan 2024) (University)

COURSE ATTENDED

Internal / External Course
INTERNAL COURSE- ORGANIZED BY PTJ
  1. EMERALD TEACHING AND LEARNING 2022, Bk7, Mercu Alam Bina Fakulti Alam Bina UM (05 Dec 2022 - 09 Dec 2022)
  2. EMERALD RESEARCH AND SUPERVISION 2022, Bilik Pameran Hir UM (29 Nov 2022 - 01 Dec 2022)
  3. TAKLIMAT PEMBELAJARAN TERADUN GANTIAN, Microsoft Teams (14 Feb 2023 - 14 Feb 2023)