Curriculum Vitae

DR. CHONG YONG YEE

Senior Lecturer
  • Dean's Office
    Faculty of Sports and Exercise Science
  • yongyeechong
  • 0379677297

BIOGRAPHY

Yong Yee is a passionate social scientist dedicated to exploring the transformative power of sport and its impact on society. She is particularly interested in understanding the experiences of marginalized and underrepresented groups, such as women, refugees, and people with disabilities. Her research seeks to identify and address the challenges that these groups face in participating in sport, as well as to promote equitable and inclusive practices.

Yong Yee's current research projects include capacity building for youth-led refugees' sport events, the future of sport and sustainability, and educating Paralympics Sports volunteers using the design thinking approach. These projects reflect her commitment to using research to inform and improve sport policy and practice.

ACADEMIC QUALIFICATION

  • PhD (2023), Sports, (SOCIOLOGY)
    Universiti Malaya (UM)
  • MBA (2012), Business Administration, (International Business)
    Universiti Sains Malaysia (USM)
  • B.Sc. (2006), Engineering, (ELECTRICAL)
    Universiti Teknologi Malaysia (UTM)

ADMINISTRATIVE DUTIES

  • e-Learning
    07 Oct 2024 - 28 Feb 2026 (Faculty)
  • Implementation of Full-time Equivalent (FTE) Research Weightage
    16 Oct 2024 - 15 Oct 2025 (University Malaya)
  • Coordinator
    01 Jul 2023 - 30 Apr 2025 (Faculty)
  • Service Learning Malaysia-University for Society (SULAM)
    01 Oct 2023 - 31 Dec 2024 (Faculty)
  • Pilot Study Universiti Malaya Academic Teaching & Learning Assessment System (UM-ATLAS)
    20 Dec 2023 - 19 Dec 2024 (University Malaya)
  • Coordinating Committee for the 3rd Health & Performance Sports Coaching Seminar and Workshop
    05 Nov 2024 - 23 Nov 2024 (Faculty)
  • UM Expert
    28 Aug 2023 - 27 Aug 2024 (Faculty of Sports and Exercise Science, Faculty of Sports and Exercise Science)
  • SCIENTIFIC COMMITTEE MEMBER FOR THE INTERNATIONAL CONFERENCE OF SPORTS AND EXERCISE SCIENCE STUDIES 2024 (ICSESS 2.0)
    10 Jun 2024 - 12 Jun 2024 (Faculty)
  • Project Member
    12 Jul 2023 - 19 Aug 2023 (University Malaya)

AWARD AND STEWARDSHIP

  • Star Rating for Knowledge Exchange Project (Myra): Wheel for Life: a Multi Method Capacity Building Program to Engage Student Communities Toward Sustainable Sport Development and Inclusive Society
    2025, MyRA,  (University)

PUBLICATIONS

Article in Journal
WoS
  1. Alejandre, Julius Cesar; Chastin, Sebastien; Irvine, Katherine N.; Georgiou, Michail; Khanna, Preeti; Tieges, Zoe; Smith, Niamh; Chong, Yong-Yee; Onagan, Frances Claire; Price, Lesley; Pfleger, Sharon; Helliwell, Rachel; Singleton, Judith; Curran, Samuel; Estandarte, Allan; Smith, Emily Sophia; Helwig, Karin (2023). Contextual Factors and Programme Theories Associated with Implementing Blue Prescription Programmes: A Systematic Realist Review, HEALTH & SOCIAL CARE IN THE COMMUNITY. 2023. doi:10.1155/2023/6551521
  2. Chong, Yong-Yee; Sherry, Emma; Harith, Sophia; Khoo, Selina (2022). Sport for Development Programs Contributing to Sustainable Development Goal 5: A Review, SUSTAINABILITY. 14(11). doi:10.3390/su14116828
Chapter in Books
  1. Khoo, S., & Chong, Y.-Y. (2024). Global Sport Development Strategies by International Sports Federations. In Vassil Girginov, Emma Sherry (Eds.) Routledge Resources Online – Sport Studies. Routledge.
Other Publications
  1. Chong, Y.-Y. (2024). Assessing the impact of sport for development programmes on gender equality: Challenges and opportunities. Asian Impact Management Review. Asian Institute for Impact Measurement and Management. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  2. Chong, Y.-Y. (2024). Empowering Women and Girls through Sports: Advancing Sustainable Development in East Asia and the Pacific. ACUNS Annual Meeting 2024 “Global Governance and Sustainable Development: Revitalizing Research to Support Multilateral Solutions”, United Nations University. - Policy Briefs

RESEARCH INTEREST

  • Sport and Gender (intersectionality, equality, empowerment, feminism, sustainable development)
  • Sport for Development (social entrepreneurship, impact assessment, theory of change)
  • Sport and Sustainability (ESG, climate change, CSR)
  • Sport Entrepreneurship (Sport tech, business model, sport-based social enterprises)

RESEARCH PROJECT

National
  1. 2023 - 2024, UM Community Campus-Manage by UMCARES
    Wheel For Life: A Multi-method Capacity Building Program To Engage Student Community Sustainable Sport Development And Inclusive Society ( Principal Investigator(PI))
  2. 2024 - 2027, Fundamental Research Grant Scheme (FRGS)
    An Action-Formation Model for Malaysian Changemakers: Unveiling Dynamics of Social Entrepreneurship, Universiti Sains Malaysia (USM) ( Co-Researcher)
International
  1. 2024 - 2025, International Funding
    Gender Equitable Practices For Academia ( Principal Investigator(PI))
University
  1. 2024 - 2026, Bantuan Khas Penyelidikan (BKP Special)
    Constructing Athlete-centered Impact Indicators: Female Athletes As The Foundation For A Multi-level Research On Women?s Sports In Malaysia ( Principal Investigator(PI))
  2. 2024 - 2025, University Grant
    Empowering B40 Youth Through Sport: Enhancing Life Skills in Urban Public Housing ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Social Responsibility Framework for The Football Association of Malaysia's F30 Roadmap, Football Association of Malaysia, Consultant
    23 Jul 2019 - 23 Oct 2020 (National)
  • Monitoring and Evaluation of Active Citizens Corporate Training Programme, British Council Malaysia, Consultant
    15 Feb 2019 - 15 May 2019 (National)
  • Standard Chartered Bank Financial Literacy Programme, Standard Chartered Bank Malaysia, Consultant
    01 Jun 2013 - 25 Oct 2013 (National)
  • Sunway University Carpooling App Development Using Design Thinking, Sunway University, Manager
    01 Jan 2013 - 12 Jul 2013 (University)

PAPER PRESENTED

ORAL PRESENTER
  1. Sport and Sustainable Development - Empowering Women and Girls through Sports: Advancing Sustainable Development in East Asia and the Pacific, Academic Council of United Nations Annual General Meeting 2024, Academic Council of United Nations (International) (20 Jun 2024 - 22 Jun 2024)
  2. Malaysian Women in Community Sport: A Changing Landscape amidst the COVID-19 Pandemic, 9th Global Social Sciences Graduate Student e-Conference: Living with New Normal: Diversity, Integration and Transcendence, Hong Kong Baptist University (International) (28 Apr 2022 - 28 Apr 2022)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2024) Intentional Teaching of Values in Sport: An Exploration of Sport Coaches Experiences in Singapore (Wilson Ang), University, (Internal Examiner)
  2. (2024) Exploring The Role of Sport for Development and Peace in Enhancing Gender Inclusion: a Scoping Review, International, (Reviewer)
  3. (2024) Empowerment of Rural Women Through Microfinance in Bangladesh: Empirical Evidence from The Grameen Bank, International, (Reviewer)
  4. (2024) Constructing Athlete-Centred Impact Indicators: Female Athletes as The Foundation for a Multi-Level Research On Women’S Sports in Malaysia, University, (Reviewer)
  5. (2024) Article Review - Exploring The Sustainable Future of Social Sports Organizations: a Comparative Study of Governance Models in China, Japan, and South Korea, International, (Reviewer)
  6. (2024) Empowering B40 Youth Through Sport: Enhancing Life Skills in Urban Public Housing, University, (Reviewer)
  7. (2024) Influence of Coaches' Leadership Behavior and Incentive Atmosphere On The Motives of Internationalization in China Men Basketball Players, University, (Reviewer)
  8. (2024) A Student-Centred Approach to Sport Social Engagement: Transforming Communities Through Active Learning and Participatory Action Research, University, (Reviewer)
  9. (2024) A Comparative Study of The Talent Development and Reform in School Soccer Reserves in China and Japan, University, (Reviewer)
  10. (2024) Motivation-Behaviour Among Coaches and Practitioners of Emei Martial Arts in Sichuan Province, China, University, (Internal Examiner)
  11. (2024) Continuance Intention of Female Fitness App Users in Guangzhou, China, University, (Internal Examiner)
  12. (2023) Panel for Research Projects Presentation, Master of Sports and Leadership - Batch 2, University, (Internal Examiner)
  13. (2023) Article Review - a Policy Dialogue for Nutrition of Women and Adolescent Girls: Sustainable Development Goals Matters Arising, International, (Reviewer)
  14. (2023) (Fundamental Research Grant Scheme- 2024-1) An Action-Formation Model for Malaysian Changemakers: Unveiling Dynamics of Social Entrepreneurship, National, (Reviewer)
  15. (2023) A Comparative Study of The Talent Development and Reform in School Soccer Reserves in China and Japan, University, (Reviewer)
  16. (2023) Fy2023 Grant for Japan-Related Research Projects, The Sumitomo Foundation, International, (Reviewer)
  17. (2023) Panel for Research Projects Presentation, Master of Sports and Leadership - Batch 1, University, (Reviewer)
  18. (2023) A Participatory Exploration of Refugee Youth Organizational Capacities in Sport for Development and Conceptualization of Theory of Change, UM Early Career Researcher Grant (Bkp 2023), University, (Reviewer)
  19. (2023) Group Cohesion and Teamwork in Sports Participation Behaviour Development Among Adolescents in China, University, (Reviewer)
  20. (2023) Gender Grant, The Association of Commonwealth Universities, International, (Reviewer)
  21. (2023) Conceptualizing a Theory of Change for a Student Holistic Empowerment (She) Subject Through Participatory Action Research, University, (Reviewer)
Contribution to event
  1. (2024) Guest Speaker for Research Webinar, University, (Course Facilitator)

SUPERVISION

Under Graduate Students
  1. (2024) Industrial Training, SHARVIIN A/L S KANTHAN, OOI KAH YAN, PUVENTHAN A/L TANGAMANI, NUR AISYAH BINTI MOHD YAZID, TENGKU MELISSA FITRAH BINTI TENGKU ALAM, MUHAMMAD SYAZWAN HAIKAL BIN ISA
  2. (2023) Industrial Training, MUHAMMAD RAFID TAMMA, YUTONG MA, NUR ANISNABILA BINTI MOHAMMED SOFFIAN, WONG XIN WEI
Postgraduate Student
  1. (2024) FEAMLE ESPORTS FANS COMMUNITY, LIU MINGYU
  2. (2024) A STUDY ON THE UNDERREPRESENTATION OF PROFESSIONAL FEMALE ATHLETESWOMEN IN ESPORTS, JINYAO CHEN
  3. (2024) RESEARCH ON ORGANIZATIONAL CAPACITY CONSTRUCTION EVALUATION SYSTEM OF SPORTS SOCIAL ORGANIZATIONS’ PARTICIPATION IN COMMUNITY SPORTS PLURALISTIC CO-GOVERNANCE, LI JUNYAN
  4. (2024) Quantitative Research on Chinese Community Sports Policy: Content Development, Characteristics, and Implementation, ZHOU QIYU
  5. (2024) Exploring the Protection and Promotion of Traditional Sports in Ethnic Minority Regions: A Multi-Method Study of Policy, Games’ Participants Understanding, and Educational Impact in Hainan, China., TIANYU SONG
  6. (2024) Relationships between Motivation, Confidence, Depression, Religious Coping Strategies and Sport Performance in Pakistani Athletes, ZUBIA SAVILA

TEACHING

Master
  1. (2024) VQB7008 - Sports Leadership
  2. (2023) VQB7003 - Sports Administration
Bachelor
  1. (2024) GIV1001 - History and Sociology of Sport
  2. (2024) VIA3015 - Sport Policy and Governance
  3. (2024) VIA1004 - Sport Sociology
  4. (2023) VIA2007 - Qualitative Research Project in Sport Management
  5. (2023) GIG1005 - Social Engagement
  6. (2023) GDV0021 - Sport Recreation Management
  7. (2023) VIA2010 - Sport Social Engagement

SOCIAL RESPONSIBILITY ACTIVITIES

  • Panel for The Samsung Solve for Tomorrow 2023 Competition, (24 Sep 2023 - 06 Oct 2023) (University)
  • Organizing Committee Member for Publicity Unit - "Break The Silence: Women'$ Reproductive Health Awareness Run", (12 Jul 2023 - 19 Aug 2023) (University)

COURSE ATTENDED

External Course
NATIONAL
  1. Sport Administrators Course, Universiti Malaya (10 Jun 2022 - 12 Jun 2022)
  2. Advanced Sport Management Course, Wisma Olympic Council of Malaysia (15 Mar 2023 - 13 Sep 2023)
Internal/ External Course
INTERNAL COURSE- ORGANIZED BY PTJ
  1. EMERALD TEACHING AND LEARNING 2023, Universiti Malaya (12 Jun 2023 - 16 Jun 2023)
  2. EMERALD RESEARCH AND SUPERVISION 2023, Universiti Malaya (20 Jun 2023 - 22 Jun 2023)
RESEARCH
  1. ASSET-BASED COMMUNITY DEVELOPMENT: EXPLORING THE ASSETS, CAPACITIES AND BARRIERS IN SPORTS EVENTS FOR REFUGEES BY REFUGEES, (12 Feb 2024 - 02 Mar 2024)
CONFERENCE
  1. 2023 SDG IMPACT WEEK, National Central University, Taiwan (10 Dec 2023 - 17 Dec 2023)
  2. ACADEMIC COUNCIL OF UNITED NATIONS ANNUAL MEETING 2024 - GLOBAL GOVERNANCE AND SUSTAINABLE DEVELOPMENT: REVITALIZING RESEARCH TO SUPPORT MULTILATERAL SOLUTIONS, Head Quarter of United Nations University, Shibuya, Japan (19 Jun 2024 - 23 Jun 2024)