Curriculum Vitae

DR. THINARANJENEY A/P THIRUMOORTHI

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics

AREAS OF EXPERTISE

  • TOURISM MARKETING AND MANAGEMENT (BACKPACKING TOURISM, SCUBA DIVING TOURISM, MEDICAL TOURISM, RURAL TOURISM), CONSUMER BEHAVIOUR

ACADEMIC QUALIFICATION

  • PhD (Tourism Managment), (Pengurusan Pelancongan)
    Universiti Malaya (UM)
  • MBA (Marketing), (Marketing)
    Universiti Putra Malaysia (UPM)
  • BBA (Hons)(Marketing), (Marketing)
    Universiti Putra Malaysia (UPM)
  • DIPLOMA BUSINESS MANAGMENT, (Pengajian Perniagaan)
    Universiti Putra Malaysia (UPM)

ADMINISTRATIVE DUTIES

  • AJK JIT (DEPARTMENT REP)
    28 Jan 2020 - 08 Aug 2022 (Department of Marketing, Faculty of Business & Accountancy)
  • AJK AKREDITASI & SEMAKAM KURIKULUM IJAZAH TINGGI SARJANA PENTADBIRAN PERNIAGAAN
    08 Apr 2019 - 07 Apr 2022 (Department of Marketing, Faculty of Business & Accountancy)
  • Internal Auditor
    29 Sep 2017 - 28 Sep 2021 (Department of Marketing, Faculty of Business & Accountancy)
  • AJK Kurikulum Program Sarjana Pemasaran
    13 Mar 2017 - 12 Mar 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • AJK MMKT CURRICULUM
    13 Mar 2017 - 12 Mar 2020 (Department of Marketing, Faculty of Business & Accountancy)
  • Panel Temuduga Calon Sarjana Pemasaran (Sem 1 2019/2020)
    21 Jun 2019 - 31 Dec 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • JAWATANKUASA KERJA SEMAKAN KURIKULUM MBA/MM
    15 Mar 2019 - 31 Dec 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • AJK Buku Panduan Ijazah Sarjana
    15 Feb 2019 - 30 Dec 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Wakil Jabatan ke Jawatankuasa Ijazah Tinggi
    08 Oct 2018 - 08 Aug 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • Panel Temuduga Ijazah Pertama Sesi 2019/2020
    10 Jun 2019 - 14 Jun 2019 (Department of Marketing, Faculty of Business & Accountancy)
  • AJK New Masters Programme
    05 Apr 2016 - 04 Apr 2018 (Department of Marketing, Faculty of Business & Accountancy)
  • AJK Faculty Newsletter
    26 Feb 2016 - 25 Feb 2017 (Department of Marketing, Faculty of Business & Accountancy)
  • AJK IBAICM 2016 CONFERENCE
    05 Apr 2016 - 20 Dec 2016 (International)

MEMBERSHIPS

  • COORDINATOR OF MASTER OF MARKETING (MMKT), MEMBER
    2021 to 2024 (University)
  • NEW ERA UNIVERSITY COLLEGE, ACADEMIC ADVISOR
    2019 to 2021 (National)
  • NARXOZ UNIVERSITY, EXTERNAL EXAMINER
    2018 to 2021 (University)
  • UM - ACADEMIC ADVISOR FOR CURRICULUM COURSE, ACADEMIC ADVISOR
    2019 to 2019 (University)

PUBLICATIONS

Article in Journal
  1. Park, J., Musa, G., Moghavvemi, S., Thirumoorthi, T., Taha, A.Z., Mohtar, M., Sarker, M.M (2019). Travel motivation among cross border tourists: case study of Langkawi, Tourism Management Perspectives, 31, 63-71. https://doi.org/10.1016/j.tmp.2019.03.004
  2. Rahman, M., Moghavvemi, S., Thirumoorthi, T. and Rahman, M. (2020), "The impact of tourists perceptions on halal tourism destination: a structural model analysis", Tourism Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TR-05-2019-0182
  3. Ghazali Musa; Shahrul Najmin; Thinaranjeney Thirumoorthi & Azni Zarina Taha (2017). Examining visitors' experience with Batu Caves, using four realm experiential theory. International Journal of Tourism Cities (Forthcoming)
  4. Sedigheh Moghavvemi, Meghann Ormond, Ghazali Musa, Che Ruhana Mohamed Isa, Thinaranjeney Thirumoorthi, Mohd Zulkhairi Bin Mustapha, Kanagi Kanapathy, Jacob John Chiremel Chandy (2017). Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites. promoting medical tourism in India, Malaysia and Thailand. Tourism Management, 58, 154-163. (ISI -Q1)
  5. Cody Paris, Ghazali Musa., & Thinaranjeney Thirumoorthi. A cultural consensus analysis of backpackers in South East Asia: Comparison of backpackers from Asian and Australasia (2015). Current Issues in Tourism, 18(2), 175-195. (ISI Q2)
  6. Ghazali Musa, Izzah Mohammad, Sedigheh Moghavvemi, Thinaranjeney Thirumoorthi., & Azilah Kasim (2015). Exploring visitors experience using strategic experiential module: The case of Zoo Negara, Kuala Lumpur. International Journal of Tourism Cities, 1(3), 234-253.
  7. Ghazali Musa, Thinaranjeney Thirumoorthi & Dharmesh Doshi (2012). Travel behaviour among health tourists in Kuala Lumpur. Current Issues in Tourism, 15(6),525-543.
  8. Ghazali Musa., Dharmesh Doshi., Wong Kee Mun., & Thinaranjeney Thirumoorthi (2012). How satisfied are medical tourists in Malaysia? A study on private hospitals in Kuala Lumpur. Journal of Travel & Tourism Marketing, 29(7), 629-646. (ISI Q2)
  9. Ghazali Musa., & Thinaranjeney Thirumoorthi (2011). Asia as the new master of the business universe (Edited speech of Lord Digby Jones). Asian Journal of Business and Accounting, 4(1), 113-125
  10. Ghazali Musa., & Thinaranjeney Thirumoorthi (2011). Exploring service quality and servicescape of the best backpacker hostel in Asia. Current Issues in Tourism, 14(2), 103-120. (ISI Q2)
  11. Ghazali Musa., Wong Tong Seng, & Thinaranjeney Thirumoorthi (2011). The influence of SCUBA divers personality, experience and demographic profile on their underwater behaviour. Tourism in Marine Environment, 7(1), 1-14
  12. Ghazali Musa., Kalsom Kayat., & Thinaranjeney Thirumoorthi (2010). Exploring the experiential aspect of rural home-stay among student visitors using diary method. Tourism and Hospitality Research, 10(1), 14- 24.
Books
  1. Kalsom Kayat, Ghazali Musa, Nor Ashikin Mohd Nor & Thinaranjeney Thirumoorthi (2011). Tourism: An introductory notes and cases from Malaysia. Malaysia: Pearson
Chapter in Books
  1. Thinaranjeney Thirumoorthi (2022). Backpacker Phenomenon. In Dimitrios Buhalis (Ed.), Encyclopedia of Tourism Management and Marketing (pp.239-241). Edward Elgar Publishing: Cheltenham,UK.
  2. Mozard Mohtar and Thinaranjeney Thirumoorthi (2019). Tourists' perceptions and expectations for gastronomic experience. In Saurabh Kumar Dixit (Ed.), The Routledge Handbook of Gastronomic Tourism (pp. 127-134). New York: Routledge Publication
  3. Thinaranjeney Thirumoorthi and Sedigheh Mohgavvemi (2018). Digital marketing and gastronomic tourism. In Saurabh Kumar Dixit (Ed.), The Routledge Handbook of Gastronomic Tourism (pp.345-353). New York: Routledge Publication
  4. Ghazali Musa., & Thinaranjeney Thirumoorthi (2017). Tourism in Malaysia. In Michael Hall & Stephen J Page (Eds.), Routledge Handbook on Tourism in Asia (pp.164-180). New York: Routledge.
  5. Taha, A.Z., Mohtar, M., Musa, G. And Thirumoorthi, T. (2016) Destination image and travel constraints: perspectives of disabled tourists and travel companions. In Ainin Sulaiman (Ed), Moving Towards an Equitable Society, pp. 139-160, Kuala Lumpur; University of Malaya Press.
  6. Ghazali Musa., & Thinaranjeney Thirumoorthi (2015). Health and safety issues in mountaineering tourism. In Ghazali Musa, James Higham & Anna Thompson-Carr (Eds.), Mountaineering tourism. Routledge (pp. 294- 312). London and New York: Routledge.ISBN-13: 978- 1138782372
  7. Kee Mun Wong., & Thinaranjeney Thirumoorthi (2015). Psychology theories. In A Idris, S Moghavvemi & G Musa (Eds.), Selected theories in social science research (pp. 189-206). Kuala Lumpur: University of Malaya Press.
  8. Thinaranjeney Thirumoorthi., & Kee Mun Wong (2015). Tourism theories. In A Idris, S Moghavvemi & G Musa (Eds.), Selected theories in social science research (pp. 273-285). Kuala Lumpur: University of Malaya Press.
  9. Kee Mun Wong., Thinaranjeney Thirumoorthi., & Ghazali Musa (2013). SCUBA diving motivation. In G. Musa & K Dimmock (Eds.), SCUBA diving tourism: Contemporary geographies of leisure, tourism and mobility (pp. 107-116). New York: Routledge.
  10. Thinaranjeney Thirumoorthi., Kee Mun Wong., & Ghazali Musa (2013). SCUBA diving satisfaction. In G. Musa & K Dimmock (Eds.), SCUBA diving tourism: Contemporary geographies of leisure, tourism and mobility (pp. 152-158). New York: Routledge.
Article in Proceeding
  1. Kamarulzaman, Y., Marzuki, M., & Thirumoorthi, T. (2021). Nation Branding: Searching The Brand Identity Of Malaysia.

RESEARCH PROJECT

National
  1. 2023 - 2024, Risiko Rasuah Dalam Sektor Pelancongan
    Exploring the corruption risk areas within the tourism industry in Malaysia from the perspectives of the stakeholders, Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) ( Principal Investigator(PI))
  2. 2013 - 2016, Geran Penyelidikan Universiti Malaya (UMRG)
    Factors influencing sustainable performance in the health tourism industry: A comparative study of Malaysia, Thailand & India ( Consultant)

PAPER PRESENTED

PRESENTER
  1. Thinaranjeney Thirumoorthi, Ghazali Musa, Meghann Ormond, Wong Kee Mun, Che Ruhana Isa, Kanagi Kanapathy, Sedigheh Moghavvemi, Mohd Zulkhairi Mustapha, Jacob John. (2015). Exploring the mobility of inbound medical tourists in India: Perspective of hospital marketing managers in Chennai and Delhi. Presented in International Medical Travel and the Politics of Transnational Mobility in Asia (26 -27 August), Asia Research Institute, National University of Singapore and Monash University, Australia., International Medical Travel and the Politics of Transnational Mobility in Asia, Asia Research Institute, National University of Singapore and Monash University, Australia. (International) (26 Aug 2015 - 27 Aug 2015)
  2. Thinaranjeney Thirumoorthi., & Ghazali Musa. (2012). Exploring the restorative experience of backpackers in their enclave. Presented in AKEPT S 2nd Global Annual Young Researchers International Conference and Exhibition (October 29-31), Holiday Inn Melaka, Malaysia (organized by AKEPT, KPT, UiTM, AYRC)., AKEPT'S 2nd Global Annual Young Researchers International Conference and Exhibition , AKEPT, KPT, UiTM, AYRC (International) (29 Oct 2012 - 31 Oct 2012)
  3. Thinaranjeney Thirumoorthi (2012). Exploring the factors which influence restorative experience, place attachment and customer voluntary performance among backpackers in their enclaves in Malaysia. Presented in Tourism Services Seminar (September 5), Faculty of Business of Accountancy (organized by Services Research and Innovation Centre (ServRI). , Seminar in Faculty of Business of Accountancy, Services Research and Innovation Centre (ServRI) (University) (05 Sep 2012 - 05 Sep 2012)
OTHERS
  1. Building a sustainable nation branding framework through brand identity and brand essence: A case of "Malaysia Truly Asia", 4th International Conference of Marketing, Strategy & Policy, Newcastle University , London (International) (09 Dec 2020 - 11 Dec 2020)
  2. -, 14th Brandfest Conference 2017, Brandedge Sdn Bhd (International) (15 May 2017 - 16 May 2017)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2023) External Examiner: Diploma in Marketing (Honours) (New Era Univerisity College ), National, (External Examiner)
  2. (2019) The Bottom Line , (Reviewer)
  3. (2019) Journal of Social Sciences and Humanities, (Reviewer)
  4. (2017) Co- Editor of Tourism Educators Association of Malaysia (TEAM) Journal, (CO-EDITOR)
  5. (2017) Current Issues in Tourism, (Reviewer)
  6. (2016) Panelist for Doctoral Colloquium, (External Examiner)
  7. (2016) Current Issues in Tourism, (Reviewer)
  8. (2016) Current Issues in Tourism, (Reviewer)
  9. (2016) Current Issues in Tourism, (Reviewer)
Contribution to external organisation
  1. (2021) Working Group Member, International, (Expert Advisor)
  2. (2021) Member of The Working Group On The Asean Tourism Zoning, International, (Expert Advisor)
  3. (2021) Guest Lecture On Qualitative Research Design and Data Analysis, International, (Expert Advisor)
  4. (2019) ACADEMIC ADVISOR FOR DIPLOMA IN MARKETING AND BACHELOR OF BUSINESS MARKETING, NEW ERA UNIVERSITY COLLEGE
  5. (2019) EXTERNAL EXAMINER FOR POSTGRADUATE & RESEARCH CENTRE, KDU UNIVERSITY COLLEGE
  6. (2018) EXTERNAL RESEARCH SUPERVISOR, Narxoz University, Republic of Kazakhstan
  7. (2017) Cross Border Tourism Research, Hosei University, Japan, International

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2020) TOURISM DESTINATION BRAND MANAGEMENT BASED ON EXPERIENCE MARKETING, YANG XIAOPIN
  2. (2020) ANTECEDENTS OF PLACE ATTACHMENT TO INDONESIAN RELIGIOUS TOURISM: THE ROLE OF DESTINATION PERSONALITY AND PLACE RESPECT, SISKA PURNAMA MANURUNG
  3. (2019) Does It Pay to be Green? The Mediating Role of Green Innovation Capabilities and the Link between Environmental and Market Performances, SALEM SALEH SALEM FAHEEM
  4. (2018) Destination personality, authenticity and place attachment of tourism destination destinations in Indonesia, Siska Purnama Manurung
  5. (2018) Can going green increase market performance? investigating the mediating role of green innovation capabilities and environmental performance, Salem Saleh Salem Faheem
  6. (2018) ANTECEDENTS OF PLACE ATTACHMENT TO INDONESIAN RELIGIOUS TOURISM: THE ROLE OF DESTINATION PERSONALITY AND PLACE RESPECT, SISKA PURNAMA MANURUNG
  7. (2017) Marketing and Advertising, MD Rakib Mia
  8. (2016) CITY BRANDING, Atena Mokhtari
Master
  1. (2019) University brand: competency strategies affecting students choice in malaysia's private higher education institutions, Muhammad Nurhazim Haslin
  2. (2019) The Effectiveness Of Brand Identity and Brand Essence Of Malaysia Nation Branding : A Qualitative Study, Marlia binti Marzuki
  3. (2019) he impact of Integrated Marketing Communications on Consumer Purchase Decision in Healthcare Industry of Malaysia, Chen Li Xin
  4. (2019) Haidilao Hot Pot Customer Satisfaction and Loyalty in Klang Valley, SUN XUEJIE
  5. (2019) Determining factors in the adoption of e-wallet, its perceived satisfaction and recommendation among consumers in Klang Valley, Nur Farhana binti Ramli
  6. (2019) Consumer switching behaviour to digital wallet from physical wallet., Krishenti Marhalingam
  7. (2019) A study on the factors influencing customer s purchase decision of health insurance policy in Klang valley, DEVI SHALINI KANESAN
  8. (2018) Nation Branding, MARLIA BINTI MARZUKI
  9. (2018) FACTORS THAT AFFECTS THE PURCHASE INTENTION OF MAS SERVICES: THE ROLE OF CUSTOMER-BASED BRAND EQUITY (CBBE), Piradeepa Jeyaraju
  10. (2018) Factors affecting consumer s purchase decision on Health Insurance Policies, Devi Shalini a/p Kanesan
  11. (2018) Examining the antecedents of consumers' purchase intention of generic medicine in Malaysia, LOI CHENG SWEE
  12. (2018) Examine the post-purchase behaviour of vehicle owners in Malaysia, Shohibus Shafa'ah B. Hj Mohd Yusoff.
  13. (2018) CONSUMER ATTITUDES TOWARDS VIRAL MARKETING IN MALAYSIA, MUHAMMAD FAZIR
  14. (2017) The impact of user engagement towards social interaction among international student in Malaysian University/Higher Institute Learning in Malaysia, Nadrah Nasruddin
  15. (2017) The examination of perceived service quality, perceived service value and satisfaction towards loyalty among mobile subscribers in Malaysia, Ten Li Wei
  16. (2017) The Effect of Brand?s Social Media on Online Purchase in Luxury Market, NADRAH BINTI NASRUDDIN
  17. (2017) The application of European Customer Satisfaction Index (ECSI) model in determining the antecedents of customer satisfaction and loyalty in ride-sharing services, Lau Kui Chin
  18. (2017) Factors that motivate consumption of e-sports in Malaysia, Wong Ghai Yan
  19. (2016) A Study On The Factor Determining Consumer Intention To Purchase Organic Product In Klang Valley, KRISHNASAMY RAMAN
  20. (2016) A Study On Factors Determining Consumer Purchase Intention Of The Internet Of Things Product(S) In Indonesia, LIDYA NATASHA
  21. (2014) Consumer purchase behaviour towards online shopping of electronics in Malaysia, Lidya Natasha
  22. (2014) A study on consumer behaviour to purchase organic food, Krishnasamy Raman

TEACHING

Master
  1. (2019) CQD7003 - Marketing Management
  2. (2018) CMGB6101 - Marketing Management
  3. (2018) CQC7027 - Trade Marketing
  4. (2017) CQC7027 - Trade Marketing
  5. (2016) CMGB6101 - Marketing Management
Bachelor
  1. (2019) CIF3001 - Global Marketing
  2. (2019) CIF3002 - Hospitality Management
  3. (2018) CIF 1001 - Principles of Marketing
  4. (2018) CIF1001 - Principles of Marketing
  5. (2018) CIF2003 - Electronic Marketing
  6. (2018) CIF3004 - Services Marketing
  7. (2017) CIF1001 - Principles of Marketing
  8. (2016) CIF1001 - Principles of Marketing
  9. (2016) GIC1003 - Fundamental of Marketing

SOCIAL RESPONSIBILITY ACTIVITIES

  • Penasihat Projek Penyelidikan Pelajar Bagi Kursus Ko-Kurikulum, (07 Oct 2019 - 20 Dec 2019)

COURSE ATTENDED

Internal / External Course
EXTERNAL COURSE
  1. DIGITAL MARKETING: STRATEGIES, MODELS AND FRAMEWORKS, Online, National University of Singapore (20 May 2021 - 20 Jul 2021)