Curriculum Vitae


Associate Professor
  • Department of Malaysian Languages and Applied Linguistics
    Faculty of Languages and Linguistics
  • 0379673114


Dr. Seong Lin DING is Associate Professor of Sociolinguistics at the Faculty of Languages and Linguistics. Her research focuses on minority/heritage languages and communities. She is also interested in sociology of education, identity, and linguistic landscape. She was formerly a Korean Foundation for Advanced Studies Fellow and has held visiting positions at the University of Manchester, Lancaster University, University of Glamorgan (University of South Wales) (UK), and Yonsei University (South Korea). She has also been awarded Erasmus plus Mobility Grant to present lectures and conduct workshops at the University of Zadar, Croatia. Her academic articles have appeared in leading journals in linguistics (Language in Society; Applied Linguistics Review; Multilingua; International Journal of Bilingualism; Social Semiotics; Lingua; International Journal of Heritage Studies), and educational research (Educational Technology Research and Development; Australasian Journal of Educational Technology; Innovations in Education and Teaching International). She particularly welcomes opportunities for international and interdisciplinary collaborations with researchers of shared interests in the area of minority language and migration. 


    Language and Education
    Language vitality, linguistic landscape, multilingualism


  • PhD (Arts)(Fudan,China)(2010), (Chinese Language and Literature)
    Fudan University, Shanghai
  • MA (ChineseLit)(UM)(1995), (Chinese Literature)
    Universiti Malaya (UM)
  • BA (Hons)(ChineseStud)(UM)(1991), (Chinese Literature)
    Universiti Malaya (UM)


  • Head of Department
    16 Jun 2020 - 15 Jun 2022 (Department of Malaysian Languages and Applied Linguistics, Faculty of Languages and Linguistics)
  • Head of Department
    01 Jul 2014 - 31 Jul 2014 (Department of Malaysian Languages and Applied Linguistics, Faculty of Languages and Linguistics)
  • Head of Department
    01 Aug 2012 - 30 Jun 2014 (Department of Malaysian Languages and Applied Linguistics, Faculty of Languages and Linguistics)


  • Visiting Research Fellow, University of Manchester
    University of Manchester, 2022 (International)
    University of Zadar, 2022 (International)
  • KFAS/CIAS - ISEF Research Publication Reward
    KFAS/CIAS, South Korea, 2020 (International)
  • Visiting Researcher
    Yonsei University, Republic of Korea, 2017 (International)
  • International Scholar Exchange Fellowship
    Korea Foundation for Advanced Study, 2017 (International)
    University of Malaya, 2015 (University)
    University of Malaya, 2014 (University)
    University of Malaya, 2012 (University)
    NAIB CANSELOR, 2011 (University)


Article in Journal
  1. Ding, Seong Lin (2023). Collective memory and identity of a rebranded 'Chinatown', INTERNATIONAL JOURNAL OF HERITAGE STUDIES. 29(11), 1265-1281. doi:10.1080/13527258.2023.2244921
  2. Ding, Seong Lin; Goh, Kim Leng (2023). Translingual practice as a representation of heritage languages and regional identities in multilingual society, APPLIED LINGUISTICS REVIEW. . doi:10.1515/applirev-2022-0195
  3. Ding, Seong Lin (2022). Rethinking marginalization and heritage language vitality in multilingual families, INTERNATIONAL JOURNAL OF BILINGUALISM. . doi:10.1177/13670069221111861
  4. Ding, Seong Lin (2021). Social class and ethnic disparities in the semiotic landscape of an American "camp town", SOCIAL SEMIOTICS. . doi:10.1080/10350330.2021.1900720
  5. Ding, Seong Lin; Chee, Wei Han (2021). "What I want to do I do not do": on bi- and multilingual repertoires and linguistic dislocation in a border town, MULTILINGUA-JOURNAL OF CROSS-CULTURAL AND INTERLANGUAGE COMMUNICATION. . doi:10.1515/multi-2021-0096
  6. Ding, S. L., Goh, K. L. (2020). The impact of religion on language maintenance and shift. Language in Society, 49(1), 31-59. doi: 10.1017/s0047404519000642
  7. Ding, S. L., Kim, H. C., & Kang, Y. J. (2020). Imagined homogeneity: Identity and geopolitical and geoeconomic influences in the linguistic landscape of Seoul. Lingua, 244, 21. doi: 10.1016/j.lingua.2020.102851
  8. Ding, S. L., Chew, E. (2019). Thy word is a lamp unto my feet: A study via metaphoric perceptions on how online feedback benefited Chinese learners. EtrD-Educational Technology Research and Development, 67(4), 1025-1042. doi:10.1007/s11423-019-09651-w
  9. Ding, S. L., Wu, C. C., Goh, K. L. (2019). In quest of a new identity? Language variation in Sabah. Lingua, 227, 16. doi:10.1016/j.lingua.2019.06.004
  10. Chew, E., Ding, S. L., Rowell, G. (2015). Changing attitudes in learning and assessment: cast-off plagiarism detection and cast-on self-service assessment for learning, Innovations in Education and Teaching International. 52(5454-463), Article
  11. Chew, E., Ding, S. L. (2014). The Zones of Proximal and Distal Development in Chinese Language studies with the use of wikis, Australasian Journal of Educational Technology. 30(2), 184-201
  12. Lin, D. S., Leng, N. Y. (2011). The China Image in Malaysian Chinese Literature, Foreign Literature Studies. 336(140-145), Article
  13. Ng, Y. L., Fan, P. S., Ding, S. L. (2010). The Modernization of Chinese Literature in Malaysia: A Case Study of the Poets Community of Jiao Feng (1955-1959), Foreign Literature Studies. 32(2), 50-57
  1. Lowe, Veronica; Iliani, Nor Syamimi; Hassan, Che; Tik, Ruth Ong Lok; Lin, Ding Seong (2022). Negative Evaluations of Communication in Tourism Service Encounters as a Basis of Developing Communicative Activities for English for Tourism, MALAYSIAN JOURNAL OF ELT RESEARCH. 19(1), 50-66. doi:10.52696/LUXL1626
  1. Ding, S. L. (2016). The role of parents in heritage language maintenance in Malaysia. Malaysian Journal of Chinese Studies, 5(1), 15-27.
  1. Lim, C. B., & Ding, S. L. (Eds.) (2019). Pashu de yang: Contemporary Chinese prose in Malaysian (2013-2016). Kuala Lumpur: Empress Culture.
  2. Lim, C. B., & Ding, S. L. (2013). Yu dao piaoliu: Mahua dangdai sanwenxuan 2000-2012 (Contemporary Chinese prose in Malaysia: 2000-2012). Kuala Lumpur: Got One Publisher.
  3. Ding, S. L. (2012). Ouyang Xiu de wenxue yu qinggan shijie (Ouyang Xiu: A thought on his works and private-self). Shanghai: Fudan University Press.
Chapter in Books
  1. Ding, S. L. (2023). Linguistic and semiotic landscape: Theory, methodology, and fieldwork. In W. A. Chang and Hironao Kawai (Eds.), Theories of Ethnicity and Hakka studies (349-364). Hsinchu, Taiwan: National Yang Ming Chiao Tung University Press.
  2. Ding, S. L., & Goh, K. L. (2017). Family language practices of Chinese Hakka in East Malaysia. In W. A. Chang (Ed.) Hakka studies in Taiwan, Southeast Asia and the World (pp. 215-239). Hsinchu, Taiwan: National Chiao Tung University Press.
  3. Ding, S. L., & Koh, Q. Y. (2015). Malaixiya xincun Kejia qunti de kouyu shiyong, yuyan taidu yu fangyanqun rentong (Language use, language attitude and sub-ethnic identity among the Hakka in Malaysia). In W. A. Chang (Ed.) Kejia wenhua, rentong yu xinyang (Hakka Culture, Identity and Religion: Southeast Asia, Taiwan, Hong Kong and Macau), (pp. 59-97). Taoyuan, Taiwan: National Central University.


  1. 2023 - 2025, UM International Collaboration Grant
    A Study of Heritage Language Communities ( Principal Investigator(PI))
  2. 2022 - 2024, UM International Collaboration Grant
    Perceptions and Attitudes of University Learners of Various Regions towards Language Learning between the Recovery and Post-pandemic Phases ( Co-Researcher)
  3. 2014 - 2017, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    The Mapping Of The Hakka And Their Features In Malaysia And Southeast Asia ( Co-Researcher)
  4. 2014 - 2017, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    The Survival And Sustaining Of The Hakka Dialect In Malaysia And Southeast Asia ( Principal Investigator(PI))
  5. 2012 - 2014, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
  6. 2012 - 2013, Geran Penyelidikan Universiti Malaya (UMRG) - HNE (Humanities & Ethics)
    The Paradigm Of E-assessment And Feedback Innovation For Language And Linguistic Studies ( Principal Investigator(PI))
  7. 2018 - 2020, Geran Penyelidikan Fakulti
    Linguistic Landscapes in Kuala Lumpur' Penang and Malacca ( Principal Investigator(PI))
  8. 2011 - 2012, Short Term Research Fund (Vote F)(PJP)
    The China Image in Malaysian Chinese Literature ( Principal Investigator(PI))
  9. 2009 - 2010, Geran Penyelidikan Universiti Malaya (UMRG)
    A Study on Education of Chinese Modern Literature in Secondary School at Malaysia after 1963 ( Co-Researcher)
  1. 2012 - 2014, Malaysian Commission for Multimedia and Communication (MCMC)
    Risk Communication Research for Electromagnetic Field (EMF) from Radio Frequency (RF) Researching the discourse representation of media texts: communicating scientific evidence regarding health effects of RF and EMF exposure and risk information to the public ( Co-Researcher)
  1. 2023 - 2024, ASEA-UNINET
    The Hakka language in Thailand and Malaysia, University of Graz, Austria. ( Co-Researcher)
  2. 2017 - 2018, International Funding
    Linguistic and Semiotic landscapes in South Korea ( Principal Investigator(PI))
  3. 2017 - 2017, International Funding
    The phonological and lexical features of Hakka language: A Sociolinguistics study of Hakka speakers in Sabah, Malaysia ( Principal Investigator(PI))
  4. 2014 - 2015, Knowledge Dissemination and Cultural Flows
    Knowledge Dissemination and Cultural Flows, National Taiwan University, Taipei ( Co-Researcher)
  5. 2006 - 2007, ICS
    Contemporary Culture Trend in China ( Co-Researcher)
  1. 2022 - 2024, UM International Collaboration Grant
    Perceptions and Attitudes of University Learners in Malaysia and Japan Towards Language Learning Before and After Pandemic ( Principal Investigator(PI))


  • Content Creation for Ytl Foundation's Learn from Home Community Project, FrogAsia Sdn. Bhd.
    26 Dec 2023 - 29 Feb 2024 (National)
  • Provision of Data Annotation Services for Mimos Berhad, MIMOS Berhad, Consultant
    26 Aug 2022 - 30 Aug 2023 (National)
  • In-Country Review and Linguistic Validation of My20 in Simplified Chinese for Malaysian Chinese Multiple Myeloma Patients, PharmaQuest Ltd
    04 Apr 2012 - 30 May 2012 (International)


  1. The linguistic landscape in Kuala Lumpur's Chinatown, Guest lecture, National Cheng Kung University (International) (27 Sep 2023 - 27 Sep 2023)
  2. (In)visibility of Hakka language representation in the linguistic landscape of a "Chinatown", Guest lecture, Yuan Ze University (International) (26 Sep 2023 - 26 Sep 2023)
  3. (in)visibility of heritage languages in the linguistic landscape of a Chinatown , Visibility of Languages and Dialects in the Linguistic Landscape Conference Programme, University of Zadar (International) (07 Jul 2023 - 08 Jul 2023)
  4. Cantonese in the linguistic landscape of Klang Valley, Kwaa Jyut: International Conference on Cantonese Writing from an Interdisciplinary Perspective, Chinese University of Hong Kong (International) (07 Mar 2023 - 08 Mar 2023)
  5. Minority languages in Malaysia: Region, religion and identity, Linguistic Bullpen, Department of Linguistics, University of Zadar (International) (31 May 2022 - 31 May 2022)
  6. Linguistic landscape of Seoul (South Korea): Focus on methodology, Approaches and methodology in linguistic landscape research, Department of Linguistics, University of Zadar (International) (26 May 2022 - 28 May 2022)
  7. Linguistic/semiotic landscape and Hakka studies, Ethnics and Hakka Studies, Research Cen!re for Humanities and Social Sciences, National Yang Ming Chiao Tung University (International) (30 Oct 2021 - 30 Oct 2021)
  8. Geopolitics, social class and identity: Field work within and beyond Southeast Asia, Guest lecture for the course Fieldwork in Southeast Asia: Methodology and Ethnographic Writing , Department of Hakka Language and Social Sciences, National Central University, Taiwan (International) (28 Oct 2021 - 28 Oct 2021)
  9. Hakka language and communities in (East) Malaysia, Consortium of Global Hakka Studies Young Scholars Workshop , Consortium of Global Hakka Studies (International) (06 Mar 2021 - 07 Mar 2021)
  10. Hakka community in East Malaysia: Language use, shift and change, International Conference on Southeast Asian Chinese and the New Culture Movement, New Era University College (International) (07 Dec 2019 - 08 Dec 2019)
  11. Chinese, Nyonya, or local? Perceived food culture in Penang, Malaysia, International Conference on Chinese Food Culture, Hanoi, Vietnam, Foundation of Chinese Dietary Culture (International) (14 Oct 2019 - 17 Oct 2019)
  12. Taiwanese and their food in Seoul: A linguistic landscape approach, SYSU Second International Conference on Food and Culture, Sun Yat-Sen University (International) (20 Apr 2018 - 22 Apr 2018)
  13. The China Image in the Literary Work of Mahua Literature, International Conference on Asian Literature and Culture 2015, Department of Chinese Studies, UM (International) (27 Jun 2015 - 28 Jun 2015)
  14. Turnitin Experience in University of Malaya, Joint Panel Workshop for iCONNECT for EU-SEA e-Plagiarism Battle, Monash University Malaysia (International) (23 Jun 2015 - 26 Jun 2015)
  15. The language pattern of the Hakka Community in Parit Keliling, Malacca, Third International Symposium in Taiwan Hakka, National Chiao Tung University College of Hakka Culture (International) (07 Nov 2014 - 10 Nov 2014)
  16. The Private Letters of Ouyang Xiu: A Discourse Analysis, The 2nd International Conference on Ancient Chinese Writings-ology, Fudan University (International) (09 Sep 2012 - 12 Sep 2012)
  1. Collective memory and heritage representation in the linguistic landscape of a Chinatown , Exploring Ethnography, Language and Communication Conference, at UCL Institute of Education, Institute of Education, UCL (International) (03 Apr 2023 - 04 Apr 2023)
  1. Meaning of sign: The case of the Pinang Peranakan Mansion, ISSCO International Conference 2019, ISSCO (International) (08 Nov 2019 - 12 Nov 2019)
  2. Language variation among Hakka Chinese in Sabah, SOCIOLINGUISTICS SYMPOSIUM 22, Auckland University (International) (27 Jun 2018 - 30 Jun 2018)
  3. Language Maintenance and Shift: A Study of Chinese Hakka Family in East Malaysia, The Fourth Taiwan International Conference on Hakka Studies, International Center for Hakka Studies, National Chiao Tung University (International) (10 Sep 2016 - 11 Sep 2016)
  4. Political, Educational, Economic and Religious Intervention: A Study of Family Language Choice in Two Hakka Settlements in Malaysia, 3rd International Symposium on Chinese Language and Discourse, Department of Applied Linguistics & Communication University of London, Birkbeck College (International) (11 Jun 2014 - 13 Jun 2014)
  5. Assessment and Feedback Innovation for Language Studies in a Malaysian University, BERA Annual Conference 2013, British Educational Research Association (International) (03 Sep 2013 - 05 Sep 2013)
  6. Language, Culture and Society: A Study of the Chinese in Johor Bahru and Its Contribution to the Understanding of Malaysian Identity, Chinese Overseas: Culture, Religions and Worldview, The Chinese University of Hong Kong, Hong Kong (International) (21 Jun 2011 - 22 Jun 2011)


  1. (2023) Academic Adviser of The Foundation in Chinese Communication, National, (External Evaluator)
  2. (2022) Chair - Thesis Examination Committee (Phd), Mahidol University, Thailand, International, (External Examiner)
  3. (2022) External Examiner Ipgm, National, (External Examiner)
  4. (2020) External Examiner - Institute of Teacher Education Malaysia , (External Examiner)
  5. (2019) Academic advisor - Foundation in Chinese Communication for Department of Chinese Studies, New Era University College , (Advisory Committee)
Contribution to external organisation
  1. (2020) Guest lecturer, Department of Hakka Language and Social Sciences, College of Hakka Studies, National Central University, International
  2. (2019) Appointment as Lecturer for the outbound program of the College of Hakka Studies, National Central University, Taiwan, National Central University, Taiwan, International
  3. (2016) Visiting Academic Researcher, Linguistics and English Language Department, Lancaster University, UK, International
  4. (2014) Committee Member of the Academic Advisory Board of the School of Chinese Studies, Han Chiang College
  5. (2011) Visiting Research Fellow, Centre for Excellence in Learning and Teaching (CELT) , University of Glamorgan, Wales, UK, International