Curriculum Vitae

ASSOCIATE PROF. DR. DING SEONG LIN

Associate Professor
  • Department of Malaysian Languages and Applied Linguistics
    Faculty of Languages and Linguistics
  • slding
  • 0379673114

BIOGRAPHY

Dr. Seong Lin DING is Associate Professor of Sociolinguistics at the Faculty of Languages and Linguistics, University of Malaya. She was formerly an OeAD scholar and a Korean Foundation for Advanced Studies Fellow. She has held visiting positions at the University of Manchester (UK), Lancaster University (UK), Hong Kong Polytechnic University (HK), Yonsei University (South Korea), and University of Glamorgan (University of South Wales, UK). She has also been invited to present lectures and seminars at the University of Zadar (Croatia), University of Graz (Austria), and National Cheng Kung University (Taiwan). Her research focuses on minority/heritage languages and communities. She is also interested in sociology of education, language and identity, and linguistic landscape. Her academic articles have appeared in leading journals in linguistics (e.g., Applied Linguistics Review; Current Issues in Language Planning; International Journal of Bilingualism; International Journal of Heritage Studies; Language in Society; Lingua; Multilingua; Social Semiotics), and educational research (e.g., Australasian Journal of Educational Technology; Educational Technology Research and Development; Innovations in Education and Teaching International). She particularly welcomes opportunities for interdisciplinary collaborations with researchers of shared interests in the area of heritage/minority language and migration. 

ACADEMIC QUALIFICATION

  • PhD (Arts)(Fudan,China)(2010), (Chinese Language and Literature)
    Fudan University, Shanghai
  • MA (ChineseLit)(UM)(1995), (Chinese Literature)
    Universiti Malaya (UM)
  • BA (Hons)(ChineseStud)(UM)(1991), (Chinese Literature)
    Universiti Malaya (UM)

ADMINISTRATIVE DUTIES

  • Head of Department
    16 Jun 2020 - 15 Jun 2022 (Department of Malaysian Languages and Applied Linguistics, Faculty of Languages and Linguistics)
  • Head of Department
    01 Jul 2014 - 31 Jul 2014 (Department of Malaysian Languages and Applied Linguistics, Faculty of Languages and Linguistics)
  • Head of Department
    01 Aug 2012 - 30 Jun 2014 (Department of Malaysian Languages and Applied Linguistics, Faculty of Languages and Linguistics)

MEMBERSHIPS

  • ADVISORY BOARD MEMBER OF ELECTRONIC JOURNAL OF FOREIGN LANGUAGE TEACHING (E-FLT), ADVISORY BOARD
    2024 to present (International)

AWARD AND STEWARDSHIP

  • Visiting Research Fellow, University of Manchester
    2022, University of Manchester,  (International)
  • Erasmus+ Ka107 Project
    2022, University of Zadar,  (International)
  • Khidmat Setia 20 Award
    2022, Universiti Malaya
  • Kfas/Cias - Isef Research Publication Reward
    2020, KFAS/CIAS, South Korea,  (International)
  • Visiting Researcher
    2017, Yonsei University, Republic of Korea,  (International)
  • International Scholar Exchange Fellowship
    2017, Korea Foundation for Advanced Study,  (International)
  • Excellence Service Award
    2015, Universiti Malaya
  • Certificate of Excellent Service
    2014, Universiti Malaya
  • Certificate of Excellent Service
    2013, Universiti Malaya
  • Excellence Service Award
    2012, Universiti Malaya
  • UM Excellence Award
    2011, Universiti Malaya
  • Certificate of Excellent Service
    2007, Universiti Malaya
  • Certificate of Excellent Service
    2006, Universiti Malaya

PUBLICATIONS

Article in Journal
WoS
  1. Ding, Seong Lin; Goh, Kim Leng (2024). Translingual practice as a representation of heritage languages and regional identities in multilingual society, APPLIED LINGUISTICS REVIEW. . doi:10.1515/applirev-2022-0195
  2. Liu, Xing; Coluzzi, Paolo; Ding, Seong Lin (2024). A tale of two languages: charting Chinese parents' beliefs about and engagement with Chinese and English language learning, CURRENT ISSUES IN LANGUAGE PLANNING. . doi:10.1080/14664208.2024.2425524
  3. Ding, Seong Lin (2023). Collective memory and identity of a rebranded 'Chinatown', INTERNATIONAL JOURNAL OF HERITAGE STUDIES. 29(11), 1265-1281. doi:10.1080/13527258.2023.2244921
  4. Ding, Seong Lin (2023). Rethinking marginalization and heritage language vitality in multilingual families, INTERNATIONAL JOURNAL OF BILINGUALISM. . doi:10.1177/13670069221111861
  5. Ding, Seong Lin (2023). Social class and ethnic disparities in the semiotic landscape of an American "camp town", SOCIAL SEMIOTICS. . doi:10.1080/10350330.2021.1900720
  6. Ding, Seong Lin; Chee, Wei Han (2023). "What I want to do I do not do": on bi- and multilingual repertoires and linguistic dislocation in a border town, MULTILINGUA-JOURNAL OF CROSS-CULTURAL AND INTERLANGUAGE COMMUNICATION. . doi:10.1515/multi-2021-0096
  7. Ding, S. L., Goh, K. L. (2020). The impact of religion on language maintenance and shift. Language in Society, 49(1), 31-59. doi: 10.1017/s0047404519000642
  8. Ding, S. L., Kim, H. C., & Kang, Y. J. (2020). Imagined homogeneity: Identity and geopolitical and geoeconomic influences in the linguistic landscape of Seoul. Lingua, 244, 21. doi: 10.1016/j.lingua.2020.102851
  9. Ding, S. L., Chew, E. (2019). Thy word is a lamp unto my feet: A study via metaphoric perceptions on how online feedback benefited Chinese learners. EtrD-Educational Technology Research and Development, 67(4), 1025-1042. doi:10.1007/s11423-019-09651-w
  10. Ding, S. L., Wu, C. C., Goh, K. L. (2019). In quest of a new identity? Language variation in Sabah. Lingua, 227, 16. doi:10.1016/j.lingua.2019.06.004
  11. Chew, E., Ding, S. L., Rowell, G. (2015). Changing attitudes in learning and assessment: cast-off plagiarism detection and cast-on self-service assessment for learning, Innovations in Education and Teaching International. 52(5454-463), Article
  12. Chew, E., Ding, S. L. (2014). The Zones of Proximal and Distal Development in Chinese Language studies with the use of wikis, Australasian Journal of Educational Technology. 30(2), 184-201
  13. Lin, D. S., Leng, N. Y. (2011). The China Image in Malaysian Chinese Literature, Foreign Literature Studies. 336(140-145), Article
  14. Ng, Y. L., Fan, P. S., Ding, S. L. (2010). The Modernization of Chinese Literature in Malaysia: A Case Study of the Poets Community of Jiao Feng (1955-1959), Foreign Literature Studies. 32(2), 50-57
ESCI
  1. Lowe, Veronica; Iliani, Nor Syamimi; Hassan, Che; Tik, Ruth Ong Lok; Lin, Ding Seong (2022). Negative Evaluations of Communication in Tourism Service Encounters as a Basis of Developing Communicative Activities for English for Tourism, MALAYSIAN JOURNAL OF ELT RESEARCH. 19(1), 50-66. doi:10.52696/LUXL1626
Scopus
  1. Ding S.L., Goh K.-L., Cheong K.-C. (2024). Medium of Instruction in Education and Language Use: The Case of the Hakka in East Malaysia, Malaysian Journal of Economic Studies. 61(2), 395-411. doi:10.22452/MJES.vol61no2.10
Others
  1. Ding, S. L. (2016). The role of parents in heritage language maintenance in Malaysia. Malaysian Journal of Chinese Studies, 5(1), 15-27.
Books
  1. Lim, C. B., & Ding, S. L. (Eds.) (2019). Pashu de yang: Contemporary Chinese prose in Malaysian (2013-2016). Kuala Lumpur: Empress Culture.
  2. Lim, C. B., & Ding, S. L. (2013). Yu dao piaoliu: Mahua dangdai sanwenxuan 2000-2012 (Contemporary Chinese prose in Malaysia: 2000-2012). Kuala Lumpur: Got One Publisher.
  3. Ding, S. L. (2012). Ouyang Xiu de wenxue yu qinggan shijie (Ouyang Xiu: A thought on his works and private-self). Shanghai: Fudan University Press.
Chapter in Books
  1. Ding, S. L. (2023). Linguistic and semiotic landscape: Theory, methodology, and fieldwork. In W. A. Chang and Hironao Kawai (Eds.), Theories of Ethnicity and Hakka studies (349-364). Hsinchu, Taiwan: National Yang Ming Chiao Tung University Press.
  2. Ding, S. L., & Goh, K. L. (2017). Family language practices of Chinese Hakka in East Malaysia. In W. A. Chang (Ed.) Hakka studies in Taiwan, Southeast Asia and the World (pp. 215-239). Hsinchu, Taiwan: National Chiao Tung University Press.
  3. Ding, S. L., & Koh, Q. Y. (2015). Malaixiya xincun Kejia qunti de kouyu shiyong, yuyan taidu yu fangyanqun rentong (Language use, language attitude and sub-ethnic identity among the Hakka in Malaysia). In W. A. Chang (Ed.) Kejia wenhua, rentong yu xinyang (Hakka Culture, Identity and Religion: Southeast Asia, Taiwan, Hong Kong and Macau), (pp. 59-97). Taoyuan, Taiwan: National Central University.

RESEARCH PROJECT

National
  1. 2022 - 2025, UM International Collaboration Grant
    Perceptions And Attitudes Of University Learners Of Various Regions Towards Language Learning Between The Recovery And Post-pandemic Phases ( Co-Researcher)
  2. 2023 - 2025, UM International Collaboration Grant
    A Study of Heritage Language Communities ( Principal Investigator(PI))
  3. 2014 - 2017, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    The Mapping Of The Hakka And Their Features In Malaysia And Southeast Asia ( Co-Researcher)
  4. 2014 - 2017, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    The Survival And Sustaining Of The Hakka Dialect In Malaysia And Southeast Asia ( Principal Investigator(PI))
  5. 2012 - 2014, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    THE TUSSLES BETWEEN MANDARIN AND HAKKA : SUSTAINING LANGUAGE IDENTITY ( Principal Investigator(PI))
  6. 2012 - 2013, Geran Penyelidikan Universiti Malaya (UMRG) - HNE (Humanities & Ethics)
    The Paradigm Of E-assessment And Feedback Innovation For Language And Linguistic Studies ( Principal Investigator(PI))
  7. 2018 - 2020, Geran Penyelidikan Fakulti
    Linguistic Landscapes in Kuala Lumpur' Penang and Malacca ( Principal Investigator(PI))
  8. 2011 - 2012, Short Term Research Fund (Vote F)(PJP)
    The China Image in Malaysian Chinese Literature ( Principal Investigator(PI))
  9. 2009 - 2010, Geran Penyelidikan Universiti Malaya (UMRG)
    A Study on Education of Chinese Modern Literature in Secondary School at Malaysia after 1963 ( Co-Researcher)
Private
  1. 2012 - 2014, Malaysian Commission for Multimedia and Communication (MCMC)
    Risk Communication Research for Electromagnetic Field (EMF) from Radio Frequency (RF) Researching the discourse representation of media texts: communicating scientific evidence regarding health effects of RF and EMF exposure and risk information to the public ( Co-Researcher)
International
  1. 2024 - 2025, International Funding
    Heritage Language, Culture, And Identity: The Linguistic/semiotic Landscape Of Hong Kong Urban Spaces In The Context Of Globalization ( Principal Investigator(PI))
  2. 2023 - 2024, ASEA-UNINET
    The Hakka language in Thailand and Malaysia, University of Graz, Austria. ( Co-Researcher)
  3. 2017 - 2018, International Funding
    Linguistic and Semiotic landscapes in South Korea ( Principal Investigator(PI))
  4. 2017 - 2017, International Funding
    The phonological and lexical features of Hakka language: A Sociolinguistics study of Hakka speakers in Sabah, Malaysia ( Principal Investigator(PI))
  5. 2014 - 2015, Knowledge Dissemination and Cultural Flows
    Knowledge Dissemination and Cultural Flows, National Taiwan University, Taipei ( Co-Researcher)
  6. 2006 - 2007, ICS
    Contemporary Culture Trend in China ( Co-Researcher)
University
  1. 2022 - 2024, UM International Collaboration Grant
    Perceptions and Attitudes of University Learners in Malaysia and Japan Towards Language Learning Before and After Pandemic ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Content Creation for Ytl Foundation's Learn from Home Community Project, FrogAsia Sdn. Bhd.
    26 Dec 2023 - 29 Feb 2024 (National)
  • Provision of Data Annotation Services for Mimos Berhad, MIMOS Berhad, Consultant
    26 Aug 2022 - 30 Aug 2023 (National)
  • In-Country Review and Linguistic Validation of My20 in Simplified Chinese for Malaysian Chinese Multiple Myeloma Patients, PharmaQuest Ltd
    04 Apr 2012 - 30 May 2012 (International)

PAPER PRESENTED

INVITED SPEAKER
  1. Heritage language vitality and marginalization in Malaysia, Linguistic Seminar Graz University, Institute of Linguistics (International) (27 Nov 2024 - 27 Nov 2024)
  2. (In)visibility of heritage language(s) in the city: Is localisation at odds with globalisation?, Belt & Road Academic Fellowship Scheme Seminar, Department of English and Communication (International) (02 Oct 2024 - 02 Oct 2024)
  3. Malaysian Mandarin: Standard or Local, Guest lecture, New Era University College (National) (21 Dec 2023 - 21 Dec 2023)
  4. The linguistic landscape in Kuala Lumpur's Chinatown, Guest lecture, National Cheng Kung University (International) (27 Sep 2023 - 27 Sep 2023)
  5. (In)visibility of Hakka language representation in the linguistic landscape of a "Chinatown", Guest lecture, Yuan Ze University (International) (26 Sep 2023 - 26 Sep 2023)
  6. (in)visibility of heritage languages in the linguistic landscape of a Chinatown , Visibility of Languages and Dialects in the Linguistic Landscape Conference Programme, University of Zadar (International) (07 Jul 2023 - 08 Jul 2023)
  7. Cantonese in the linguistic landscape of Klang Valley, Kwaa Jyut: International Conference on Cantonese Writing from an Interdisciplinary Perspective, Chinese University of Hong Kong (International) (07 Mar 2023 - 08 Mar 2023)
  8. Minority languages in Malaysia: Region, religion and identity, Linguistic Bullpen, Department of Linguistics, University of Zadar (International) (31 May 2022 - 31 May 2022)
  9. Linguistic landscape of Seoul (South Korea): Focus on methodology, Approaches and methodology in linguistic landscape research, Department of Linguistics, University of Zadar (International) (26 May 2022 - 28 May 2022)
  10. Linguistic/semiotic landscape and Hakka studies, Ethnics and Hakka Studies, Research Cen!re for Humanities and Social Sciences, National Yang Ming Chiao Tung University (International) (30 Oct 2021 - 30 Oct 2021)
  11. Geopolitics, social class and identity: Field work within and beyond Southeast Asia, Guest lecture for the course Fieldwork in Southeast Asia: Methodology and Ethnographic Writing , Department of Hakka Language and Social Sciences, National Central University, Taiwan (International) (28 Oct 2021 - 28 Oct 2021)
  12. Hakka language and communities in (East) Malaysia, Consortium of Global Hakka Studies Young Scholars Workshop , Consortium of Global Hakka Studies (International) (06 Mar 2021 - 07 Mar 2021)
  13. Hakka community in East Malaysia: Language use, shift and change, International Conference on Southeast Asian Chinese and the New Culture Movement, New Era University College (International) (07 Dec 2019 - 08 Dec 2019)
  14. Chinese, Nyonya, or local? Perceived food culture in Penang, Malaysia, International Conference on Chinese Food Culture, Hanoi, Vietnam, Foundation of Chinese Dietary Culture (International) (14 Oct 2019 - 17 Oct 2019)
  15. Taiwanese and their food in Seoul: A linguistic landscape approach, SYSU Second International Conference on Food and Culture, Sun Yat-Sen University (International) (20 Apr 2018 - 22 Apr 2018)
  16. The China Image in the Literary Work of Mahua Literature, International Conference on Asian Literature and Culture 2015, Department of Chinese Studies, UM (International) (27 Jun 2015 - 28 Jun 2015)
  17. Turnitin Experience in University of Malaya, Joint Panel Workshop for iCONNECT for EU-SEA e-Plagiarism Battle, Monash University Malaysia (International) (23 Jun 2015 - 26 Jun 2015)
  18. The language pattern of the Hakka Community in Parit Keliling, Malacca, Third International Symposium in Taiwan Hakka, National Chiao Tung University College of Hakka Culture (International) (07 Nov 2014 - 10 Nov 2014)
  19. The Private Letters of Ouyang Xiu: A Discourse Analysis, The 2nd International Conference on Ancient Chinese Writings-ology, Fudan University (International) (09 Sep 2012 - 12 Sep 2012)
ORAL PRESENTER
  1. Collective memory and heritage representation in the linguistic landscape of a Chinatown , Exploring Ethnography, Language and Communication Conference, at UCL Institute of Education, Institute of Education, UCL (International) (03 Apr 2023 - 04 Apr 2023)
PRESENTER
  1. Meaning of sign: The case of the Pinang Peranakan Mansion, ISSCO International Conference 2019, ISSCO (International) (08 Nov 2019 - 12 Nov 2019)
  2. Language variation among Hakka Chinese in Sabah, SOCIOLINGUISTICS SYMPOSIUM 22, Auckland University (International) (27 Jun 2018 - 30 Jun 2018)
  3. Language Maintenance and Shift: A Study of Chinese Hakka Family in East Malaysia, The Fourth Taiwan International Conference on Hakka Studies, International Center for Hakka Studies, National Chiao Tung University (International) (10 Sep 2016 - 11 Sep 2016)
  4. Political, Educational, Economic and Religious Intervention: A Study of Family Language Choice in Two Hakka Settlements in Malaysia, 3rd International Symposium on Chinese Language and Discourse, Department of Applied Linguistics & Communication University of London, Birkbeck College (International) (11 Jun 2014 - 13 Jun 2014)
  5. Assessment and Feedback Innovation for Language Studies in a Malaysian University, BERA Annual Conference 2013, British Educational Research Association (International) (03 Sep 2013 - 05 Sep 2013)
  6. Language, Culture and Society: A Study of the Chinese in Johor Bahru and Its Contribution to the Understanding of Malaysian Identity, Chinese Overseas: Culture, Religions and Worldview, The Chinese University of Hong Kong, Hong Kong (International) (21 Jun 2011 - 22 Jun 2011)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2023) Academic Adviser of The Foundation in Chinese Communication, National, (External Evaluator)
  2. (2022) Chair - Thesis Examination Committee (Phd), Mahidol University, Thailand, International, (External Examiner)
  3. (2022) External Examiner Ipgm, National, (External Examiner)
  4. (2020) External Examiner - Institute of Teacher Education Malaysia , (External Examiner)
  5. (2019) Academic advisor - Foundation in Chinese Communication for Department of Chinese Studies, New Era University College , (Advisory Committee)
Contribution to external organisation
  1. (2020) Guest lecturer, Department of Hakka Language and Social Sciences, College of Hakka Studies, National Central University, International
  2. (2019) Appointment as Lecturer for the outbound program of the College of Hakka Studies, National Central University, Taiwan, National Central University, Taiwan, International
  3. (2016) Visiting Academic Researcher, Linguistics and English Language Department, Lancaster University, UK, International
  4. (2014) Committee Member of the Academic Advisory Board of the School of Chinese Studies, Han Chiang College
  5. (2011) Visiting Research Fellow, Centre for Excellence in Learning and Teaching (CELT) , University of Glamorgan, Wales, UK, International