DR. SITI HAWA BINTI YUSOF

Senior Lecturer

AREAS OF EXPERTISE

FINANCIAL REGULATION, STANDARDS AND REPORTING (INCLUDING ACCOUNTING THEORY, STANDARD-SETTING PROCESS, FINANCIAL REPORTING IN PRIVATE AND PUBLIC SECTOR ORGANISATIONS)
Applied Social Science And Humanities, Accounting, Specialist Topics In Accounting
DIGITAL FINANCE
Applied Social Science And Humanities, Banking, Finance And Wealth Management, Banking And Finance
FINTECH
Applied Social Science And Humanities, Banking, Finance And Wealth Management, Specialist Topics In Banking, Finance And Wealth Management

M.Sc. (Dist.) Law & Fin.: Law & Fin. Reg., (Science)
Queen Mary, University of London
PHD IN FINTECH, CRYPTOCURRENCY AND BLOCKCHAIN, (FINTECH, CRYPTOCURRENCY AND BLOCKCHAIN)
Monash University (sunway Campus)
B.Sc. (Accounting & Finance), (Accounting & Finance)
London School of Economics & Political Science

Farouk, F. M., Siew, E. G., & Yusof, S. H. (2024). Overcoming resistance to change in a big data analytics implementation case study. Journal of Information Technology Teaching Cases, 20438869231226395.
Zhao, S., Chang, Y. F., & Yusof, S. H. (2024). The analysis of success factors for job seekers among Chinese university graduates based on social career cognitive theory. Journal of Chinese Human Resources Management, 14(2), 112-130.
Mustapha, I., Vaicondam, Y., Jahanzeb, A., Usmanovich, B. A., & Yusof, S. H. B. (2023). Cybersecurity Challenges and Solutions in the Fintech Mobile App Ecosystem. International Journal of Interactive Mobile Technologies, 17(22).

Alwi, S., Ibrahim, H. M., Yusof, S. H., & Alpandi, R. M. (2024). Interlocking Directorates and Sustainability: A Bibliometric Analysis and Research Opportunities in Fintech. Information and Communication Technology in Technical and Vocational Education and Training for Sustainable and Equal Opportunity, 437-444.

Yusof, S.H. (2023, May) Blockchain: A Game-Changer for Financial Inclusion and Poverty Alleviation, Bernama. https://bernama.com/en/thoughts/news.php?id=2192137 - Mass Media(newspaper,radio,tv,popular Magazine)
Yusof, S.H. (2022, August). Fostering financial inclusion through digital banking in Malaysia, The Edge newspaper. Article link: https://www.theedgemarkets.com/content/advertise/fostering-financial- inclusion-through-digital-banking-malaysia - Mass Media(newspaper,radio,tv,popular Magazine)

Fintech, blockchain economics, financial inclusion, financial regulation (Fintech, blockchain, financial inclusion, financial regulation)

2023 - 2025, Taylor's Internal Research Grant Scheme - Impact Lab Grant
Financial Responsibility and BNPL: Understanding Malaysian Young Adult s Consumption Behaviour ( Co-Researcher)

BlockChain Technology Application to the Banking Sector, 2023 International Conference on Artificial Intelligence and Smart Communication (AISC), IEEE (International) (27 Jan 2023 - 29 Jan 2023)
Exploring the Interdependence and Contagion Effect in the Cryptocurrency Market: A Wavelet Approach, 2nd UWA Blockchain, Cryptocurrency and Fintech Conference, Perth, University of Western Australia, Perth (International) (05 Aug 2019 - 06 Aug 2019)

PhD/ Doctoral

(2025) THE IMPACT OF DIGITAL TRANSFORMATION ON ASSET PRICING MODELS, ZHANG YILAN
(2025) THE ROLE OF FINTECH ADOPTION IN EMPOWERING ENTREPRENEURIAL GROWTH WITHIN SMES IN SAUDI ARABIA, ABDULRAHMAN AYIDH ALHARBI
(2024) IMPACT OF QUANTITATIVE EASING ON BANK LENDING OF NON FINANCIAL CORPORATES, MINHAZ AHMED ADOR
(2022) AN ENHANCED PATH ANALYSIS APPROACH BASED ON MACHINE LEARNING FOR JOB-SEARCHING OUTCOME PREDICTION IN CHINESE UNDERGRADUATES, Zhao Shuyi (Taylor's University)