Curriculum Vitae

DR. SERRENE LEONG

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics
  • serrene
  • 03-7967 5414

ACADEMIC QUALIFICATION


  • B.ARTS(HUMAN RESOURCE), (Arts)
    Universiti Malaya (UM)
  • PHD(ECONOMICS), (Economics)
    Soka University, Japan
  • M.ARTS(ECONOMICS), (Economics)
    Soka University, Japan

ADMINISTRATIVE DUTIES


  • Director
    01 Feb 2024 - present (Bahagian Pembangunan Profesional & Jaringan Industri, Deputy Vice-Chancellor (Academic and International))
  • Head
    03 Jul 2023 - 31 Jan 2024 (Industry Engagement, Community and Students Holistic Development Division, Deputy Vice-Chancellor (Academic and International))
  • Committee Members
    23 Oct 2023 - 06 Dec 2023 (International)
  • Fellow
    01 Feb 2022 - 07 Nov 2022 (University Malaya)

MEMBERSHIPS


  • EDITOR FOR E-JURNAL CITRA KEMANUSIAAN, ASSOCIATE EDITOR
    2021 to 2023 (University)
  • EDITOR FOR JOURNAL OF STUDENT HOLISTIC AND ACADEMIC ENRICHMENT (JSHAE), ASSOCIATE EDITOR
    2021 to 2022 (University)
  • AHLI JAWATANKUASA PEMANTAUAN FAIL-FAIL KURSUS UNIVERSITI CITRA, COMMITTEE MEMBER
    2021 to 2022 (University)
  • TASK FORCE 15: STUDENT'S START UP, MEMBER
    2021 to 2021 (University)
  • EDITOR IN CHIEF FOR CITRA'S BULLETIN (VALUES), CHIEF EDITOR/ EDITOR IN CHIEF
    2021 to 2021 (University)
  • AHLI JAWATANKUASA KELESTARIAN CITRA, COMMITTEE MEMBER
    2020 to 2021 (University)

PUBLICATIONS


Article in Journal
WoS
  1. Hong Shan, Liu; Cheah, Kenny S. L.; Leong, Serrene (2023). Leading Generation Z's Financial Literacy Through Financial Education: Contemporary Bibliometric and Content Analysis in China, SAGE OPEN. 13(3). doi:10.1177/21582440231188308
Others
  1. Feng, L., S.L Cheah, K., & Leong, S. (2024). Unveiling the Nexus: A Conceptual Framework of Entrepreneurship Education, Self-Efficacy, and Intentions. Asian Journal Of Research In Education And Social Sciences, 6(2), 1004-1014. Retrieved from https://myjms.mohe.gov.my/index.php/ajress/article/view/26761
  2. Lili, F., Leong, S., & S.L Cheah, K. (2024). Deciphering Entrepreneurial Pathways: Understanding Entrepreneurship Education, Self-Efficacy, and Intentions. Asian Journal Of Research In Education And Social Sciences, 6(2), 150-161. Retrieved from https://myjms.mohe.gov.my/index.php/ajress/article/view/26661
  3. Shuang, Z., Leong, S., & Cheah, K. S. (2024). Nurturing Growth: Challenges and Strategies of Paternalistic Leadership in Facilitating Teacher Development in Qingdao, Shandong Province. Asian Journal of Research in Education and Social Sciences, 6(3), 461-473.
Books
  1. Alagappa, P.N., & Leong, S. (2022). Problem-based Learning In Entrepreneurial Education - A Case Study (pp. 396-427). Personalised Learning. Pusat Pembangunan dan Penambahbaikan Akademik (ADeC).

ACADEMIC/PROF. SERVICES


Evaluation
  1. (2022) Leadership: Between Maimonides and Spinoza, Paper Id: 2330361, National, (Reviewer)
  2. (2021) Conceiving Pedagogical Leadership Through Theoretical Lens (2017-2021) (Paper Id: 2330311), National, (Reviewer)
  3. (2021) Conceiving Pedagogical Leadership Through Theoretical Lens (2017-2021) (Paper Id: 2330311), National, (Reviewer)
Contribution to event
  1. (2021) Sustainable Development Goal 3 Healthy Lives Online Course, International, (Panelist/Moderator)
  2. (2021) Sustainable Development Goal 3 Healthy Lives Online Course, International, (Panelist/Moderator)
  3. (2021) Marketing Your Business in The Midst of Covid-19: Tips to Stay Afloat, University, (Panelist/Moderator)
  4. (2021) Apk Course Coordinator, University, (Course Facilitator)
  5. (2020) Pitching Competition of Tomorrow S Entrepreneur, University, (Panelist/Moderator)
Mentoring
  1. (2023) Mentor Usahawan, University, (Mentor)
  2. (2022) Kadar Pengangguran Dalam Kalangan Penduduk Taman Soga Akibat Covid-19, University, (Co-curriculum Advisor)
  3. (2021) 2021 Uaited Innovation Competition by University Alliance in Talent Education and Development, Uaited, International, (Mentor)
  4. (2021) 2021 Uaited Innovation Competition by University Alliance in Talent Education and Development, Uaited, International, (Mentor)

SUPERVISION


Postgraduate Student
  1. (2024) Paternalistic Leadership and Teachers’ Professional Development in Qingdao, China, SHUANG ZHAO
  2. (2024) Leading Financial Literacy among Generation Zs through Financial Planning Firms: A Case Study in Shan Dong China, HONGSHAN LIU

TEACHING


Bachelor
  1. (2022) GIG1003 - Basic Entrepreneurship Culture
  2. (2022) GIG1003 - Basic Entrepreneurship Culture
  3. (2021) GIG1003 - Basic Entrepreneurship Culture

PATENT/IPR


  • CONTINUING PROFESSIONAL DEVELOPMENT IN ENTREPRENEURSHIP EDUCATION
    COPYRIGHT