Curriculum Vitae

ASSOCIATE PROF. DR. SEDIGHEH MOGHAVVEMI

Associate Professor
  • Department of Decision Science
    Faculty of Business and Economics
  • sedigheh
  • 3944

AREAS OF EXPERTISE

  • SMART TOURISM
    Tourism Marketing and Management
  • OTHER TECHNOLOGY MANAGEMENT
  • MANAGEMENT INFORMATION SYSTEM
    Technology Adoption, social media, Entrepreneurship

ACADEMIC QUALIFICATION

  • PHD (INFORMATION SYSTEM), (INFORMATION SYSTEM)
    Universiti Malaya (UM)
  • MASTER OF SCIENCE (PUBLIC MANAGEMENT), (PUBLIC MANAGEMENT)
    Azad Islamic University of Tehran Centre
  • BACHELOR OF SCIENCE (PUBLIC MANAGEMENT), (PUBLIC MANAGEMENT)
    University of Allameh

ADMINISTRATIVE DUTIES

  • Member of E-learning Committee
    28 Jul 2018 - 04 Jun 2020 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
  • Academic Advisor
    03 Jan 2018 - 23 Jan 2020 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
  • Academic Advisor
    18 Sep 2017 - 18 Sep 2018 (Department of Operation and Management Information System, Faculty of Business & Accountancy)
  • Head of Level/Level Head
    15 Oct 2015 - 20 Oct 2015 (Faculty)

MEMBERSHIPS

  • MEMBER OF EDITORIAL BOARD, BOARD MEMBER
    2021 to 2024 (International)
  • EDITORIAL BOARD OF THE JOURNAL, BOARD MEMBER
    2021 to 2024 (International)
  • PELANTIKAN SEBAGAI AHLI JAWATANKUASA UNIT PENGURUSAN PENYELIDIKAN (RMU), MEMBER
    2021 to 2023 (University)
  • UNIVERSITY OF SCIENCE AND CULTURE, EDITORIAL BOARD
    2021 to 2023 (International)
  • WAH UNIVERSITY, EDITORIAL BOARD
    2019 to 2023 (International)
  • TEAM JOURNAL, BOARD OF DIRECTORS
    2017 to 2020 (International)

AWARD AND STEWARDSHIP

  • Invited speaker
    Segi University, 2019 (University)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2018 (University)
  • CERTIFICATE OF EXCELLENT SERVICE
    University of Malaya, 2017 (University)
  • 2015 Highly Commended paper Award
    Emerland, 2015 (International)

PUBLICATIONS

Article in Journal
WoS
  1. McGill, Tanya; Klobas, Jane E.; Moghavvemi, Sedigheh (2023). Time distortion in student YouTube use: The effects of use motivation, personality, and pattern of use on study efficiency, AUSTRALASIAN JOURNAL OF EDUCATIONAL TECHNOLOGY. 39(1), 71-87. doi:10.14742/ajet.7705
  2. Peerally, Jahan Ara; Santiago, Fernando; De Fuentes, Claudia; Moghavvemi, Sedigheh (2022). Towards a firm-level technological capability framework to endorse and actualize the Fourth Industrial Revolution in developing countries, RESEARCH POLICY. 51(10). doi:10.1016/j.respol.2022.104563
  3. Allataifeh, H., & Moghavvemi, S. (2021). The Individual Dimension of Digital Innovation: The Altered Roles of Innovation Agents and Market Actors. Sustainability, 13(16), 21. doi: 10.3390/su13168971
  4. Allataifeh, Haneen; Moghavvemi, Sedigheh; Peerally, Jahan Ara (2021). How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model, EUROPEAN JOURNAL OF INNOVATION MANAGEMENT. . doi:10.1108/EJIM-05-2021-0270
  5. Moghavvemi, S., Mei, T. X., Phoong, S. W., & Phoong, S. Y. (2021). Drivers and barriers of mobile payment adoption: Malaysian merchants' perspective. Journal of Retailing and Consumer Services, 59, 12. doi: 10.1016/j.jretconser.2020.102364
  6. Dastmalchian, Ali; Bacon, Nick; McNeil, Nicola; Steinke, Claudia; Blyton, Paul; Kumar, Medha Satish; Bayraktar, Secil; Auer-Rizzi, Werner; Bodla, Ali Ahmad; Cotton, Richard; Craig, Tim; Ertenu, Behice; Habibi, Mohammad; Huang, Heh Jason; Imer, Havva Pinar; Isa, Che Ruhana; Ismail, Ayman; Jiang, Yuan; Kabasakal, Hayat; Colombo, Carlotta Meo; Moghavvemi, Sedigheh; Mukherjee, Tuheena; Bin Musa, Ghazali; Sugai, Philip; Tang, Ningyu; Troung Thi Nam Thang; Varnali, Renin (2020). High-performance work systems and organizational performance across societal cultures, JOURNAL OF INTERNATIONAL BUSINESS STUDIES. 51(3), 353-388. doi:10.1057/s41267-019-00295-9
  7. Jaafar, N. I., Sulaiman, A., Moghavvemi, S., Tajudeen, F. P., & Dehdar, F. (2020). Factors affecting the intention to adopt light-emitting diode lighting at home. Lighting Research & Technology, 52(8), 1020-1039. doi: 10.1177/1477153520915964
  8. Moghavvemi, S., Jaafar, N. I., Sulaiman, A., & Tajudeen, F. P. (2020). Feelings of guilt and pride: Consumer intention to buy LED lights. PloS one, 15(6), 15. doi: 10.1371/journal.pone.0234602
  9. Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The impact of tourists' perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75(3), 575-594. doi: 10.1108/tr-05-2019-0182
ESCI
  1. Rohani, Vala Ali; Peerally, Jahan Ara; Moghavvemi, Sedigheh; Guerreiro, Flavio; Pinho, Tiago (2022). Illustrating scholar-practitioner collaboration for data-driven decision-making in the optimization of logistics facility location and implications for increasing the adoption of AR and VR practices, TQM JOURNAL. 34(2), 280-302. doi:10.1108/TQM-06-2021-0194
  2. Sarker, Moniruzzaman; Kasem, Nafisa; Wong, Brian Kee Mun; Moghavvemi, Sedigheh (2021). Conceptualizing Essential Components Affecting Health Tourism Satisfaction in Asia: Does Context Matter?, JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM. . doi:10.1080/1528008X.2021.1955237
Scopus
  1. Moghavvemi S., Jam F.A., Iqbal Khan T. (2024). The Impact of Motivation, Opportunity, Financial Ability, and Willingness on Resident Support for Tourism Development, Tourism Planning and Development. . doi:10.1080/21568316.2024.2368163
  2. Allataifeh H., Moghavvemi S., Peerally J.A. (2023). How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need solution pairing model, European Journal of Innovation Management. 26(3), 730-754. doi:10.1108/EJIM-05-2021-0270
  3. McGill T., Klobas J.E., Moghavvemi S. (2023). Time distortion in student YouTube use: The effects of use motivation, personality, and pattern of use on study efficiency, Australasian Journal of Educational Technology. 39(1), 71-87. doi:10.14742/ajet.7705
  4. Moghavvemi S., Hassani A., Woosnam K.M., Abdrakhmanova S., Jiang C. (2023). Tourism recovery: exploring the impact of residents' animosity on attitudes, intentions and behaviours to support tourism development, Journal of Hospitality and Tourism Insights. . doi:10.1108/JHTI-05-2023-0333
  5. Moghavvemi S., Mogan K., Ghazali E.M. (2023). The Issue, Challenges and Risk of Post- Surgery Treatment Abroad Among Medical Tourists from Doctors Perspective, Journal of Quality Assurance in Hospitality and Tourism. . doi:10.1080/1528008X.2023.2262142
  6. Moghavvemi S., Teng L.S., Mahmoud H. (2023). Reshaping the future: Phenomenon of gig workers and knowledge-Economy, Reshaping the Future: Phenomenon of Gig Workers and Knowledge-Economy. , 1-91. doi:10.1108/9781837533503
  7. Slusarczyk B., Moghavvemi S., Tehseen S. (2023). Women and business: Empirical study on economic constraints, legal conditions, and social support influencing women entrepreneurs in Malaysia and Poland, Entrepreneurial Business and Economics Review. 11(2), 87-102. doi:10.15678/EBER.2023.110204
  8. Moghavvemi S., Wong B.K.M., Hassani A. (2022). Medical Tourism blogs: Patient intention to choose a medical destination or treatment, Journal of Tourism and Development. 39, 389-404. doi:10.34624/rtd.v39i0.30378
  9. Peerally J.A., Santiago F., De Fuentes C., Moghavvemi S. (2022). Towards a firm-level technological capability framework to endorse and actualize the Fourth Industrial Revolution in developing countries, Research Policy. 51(10). doi:10.1016/j.respol.2022.104563
  10. Rohani V.A., Peerally J.A., Moghavvemi S., Guerreiro F., Pinho T. (2022). Illustrating scholar practitioner collaboration for data-driven decision-making in the optimization of logistics facility location and implications for increasing the adoption of AR and VR practices, TQM Journal. 34(2), 280-302. doi:10.1108/TQM-06-2021-0194
  11. Sarker M., Kasem N., Wong B.K.M., Moghavvemi S. (2022). Conceptualizing Essential Components Affecting Health Tourism Satisfaction in Asia: Does Context Matter?, Journal of Quality Assurance in Hospitality and Tourism. 23(5), 1107-1135. doi:10.1080/1528008X.2021.1955237
  12. Phoong, S. W., Phoong, S. Y., Moghavvemi, S., & Sulaiman, A. (2020). Measuring the influence of hedonic value, social presence and teaching presence on students' cognitive presence through the implementation of the smart classroom. International Journal of Learning Technology, 15(2), 130-149. doi:10.1504/IJLT.2020.109571
Others
  1. Abdrakhmanova, S., Anand, T., & Moghavvemi, S. (2023). Exploring the Emotional Dimensions of Religious and Spiritual Tourism: A Study of Visitors to the Ascension Cathedral in Almaty, Kazakhstan. International Journal of Tourism, Culture and Spirituality, 6(2), 123-143.
  2. Allataifeh,H., S Moghavvemi, JA Peerally (2022), How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need solution pairing model, European Journal of Innovation Management
  3. Saniya Abdrakhmanova, Sedigheh Moghavvemi (2022). Muslim Friendly Services in Muslim and Non-Muslim Destinations: Benchmarking, International journal of Tourism, Culture & Spirituality, 5 (2), 1-10
  4. Moghavvemi, S., Tan, X.M., Phoong,S.W., Phoong, S.Y. (2021). Drivers And Barriers of Mobile Payment Adoption: Malaysian Merchants Perspective, Journal of Retailing and Consumer Services,
  5. Santiago, F., Peerally, J.A., De Fuentes, C., and Moghavvemi, S. (2021). Building technological capabilities for the 4IR: a novel framework, Industrial Analytics Platform, UNIDO
  6. Moghavvemi, S., Woosnam, K., Hamzah, A., Hassani, A. (2020). Considering residents personality and community factors in explaining satisfaction with tourism and support for tourism development, Tourism Planning & Development, In Press.
  7. Phoong, S.W., Phoong, S.Y, Moghavvemi, S., Sulaiman, A. (2020). Measuring the influence of hedonic value, social presence and teaching presence on students cognitive presence through the implementation of the smart classroom. International Journal of Learning Technology (forthcoming).
  8. Tajudeen, F. P., Jaafar, N.I., Sulaiman, A., Moghavvemi, S. (2020). Light Emitting Diode (LED) Usage in Organizations: Impact on Environmental and Economic Performance, Sustainability, 12(20), 8642.
  9. Hassani, A., and Moghavvemi, S. (2019). Muslim Leisure Travel Motivations and Travel Preferences: The Impact of Motivational Factors on Islamic Travel Service and Product Preferences, Journal of Islamic Marketing,
  10. Lee, S.P., Moghavvemi, S. & Lee, S.T. (2019). Trust and loyalty among Islamic and conventional bank customers in Malaysia, Journal of Social Sciences and Humanities.
  11. Park, J., Musa, G., Moghavvemi, S., Thirumoorthi, T., Taha, A.Z., Mohtar, M., Sarker, M.M (2019). Travel motivation among cross border tourists: case study of Langkawi, Tourism Management Perspectives, 31, 63-71. https://doi.org/10.1016/j.tmp.2019.03.004
  12. Phoong, S. W., Phoong, S. Y., Moghavvemi, S. and Yeong, W. C. (2019). Are We Ready for Mobile Payment? Advances in Business Research International Journal, 5(2).
  13. Phoong, S.W., Phoong, S.Y., Moghavvemi S., and Phoong, K.H. (2019). Multiple Breakpoint Test on Crude Oil Price. Foundations of Management.
  14. Phoong, S.Y., Phoong, S.W., Moghavvemi, S., Phoong, K.H. (2019). User perception on urban light rail transit. Civil Engineering and Architecture, 7(6), 43-49. (SCOPUS-Indexed)
  15. Phoong, S.Y., Phoong, S.W., Moghavvemi, S., and Sulaiman (2019). Effect of Smart Classroom on Student Achievement at Higher Education, Journal of Educational Technology Systems, 1 14.
  16. Saub, R., Jaapar, M., Musa, G., Moghavvemi, S. (2019). Dental Tourists' satisfaction and loyalty intention with dental care services in Malaysia. Malaysian Dental Journal , 1:1-23.
  17. Iranmanesh, M; Moghavvemi, S; Zailani, S; Hyun, SS 2018. The role of trust and religious commitment in Islamic medical tourism. ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
  18. Iranmanesh,M., Moghavvemi,S., Zailani, S.,Hyun, S.S. (2018). The role of trust and religious commitment in Islamic medical tourism, Asia Pacific Journal of Tourism Research,
  19. Klobas, J.E., McGill, T. J., Moghavvemi, S., and Paramanathan, T. (2018). PROBLEMATIC AND EXTENSIVE YOUTUBE USE: FIRST HAND REPORTS, Online Information Review, Accepted
  20. Klobas, JE; McGill, TJ; Moghavvemi, S; Paramanathan, T 2018. Compulsive YouTube usage: A comparison of use motivation and personality effects. COMPUTERS IN HUMAN BEHAVIOR
  21. Klobas,J.E.,McGill,T.J., Moghavvemi,S., Paramanathan, T. (2018). Compulsive YouTube usage: A comparison of use motivation and personality effects, Computers in Human Behavior, 87: 129 139
  22. Moghavvemi S.,Sharabati m., Klobas, J., Sulaiman A. (2018). Effect of Trust and Perceived Reciprocal Benefit on Students Knowledge Sharing via Facebook and Academic Performance, Electronic Journal of Knowledge Management, 16(1): 23 35.
  23. Moghavvemi, S., Lee, S.T., Lee, S.P. (2018). Perceived overall service quality and customer satisfaction: a comparative analysis between local and foreign banks in Malaysia, International Journal of Bank Marketing, (Scopus), Accepted
  24. Moghavvemi, S., and Musa, G.(2018). The Influence of Islamic Religiosity on Muslim Students Travel Preferences and Destination Choice, Asian Journal of Business and Accounting, (Emerging ISI), Accepted.
  25. Moghavvemi,S., Sulaiman ,A., Jaafar ,N.I., Kasem, N. (2018). Social media as a complementary learning tool for teaching and learning: The case of YouTube
  26. Rahman, Z., Moghavemmi, S.,Suberamanian, K., Zanuddin, H., Nasir, M.H.N. (2018) Mediating Impact of Fan-Page Engagement on Social Media Connectedness and Followers Purchase Intention. Online Information Review. pp:1468-4527
  27. Hamzah, Z. L., Lee, S. P., & Moghavvemi, S. (2017). Elucidating perceived overall service quality in retail banking. International Journal of Bank Marketing, 35(5), 781-804.
  28. Hamzah, ZL; Lee, SP; Moghavvemi, S 2017. Elucidating perceived overall service quality in retail banking. INTERNATIONAL JOURNAL OF BANK MARKETING
  29. Jaapar, M., Musa, G., Moghavvemi, S., and Saub, R. (2017). Dental tourism: Examining tourist profiles, motivation and satisfaction, Tourism Management, 61: 538-552.
  30. Jaapar, M; Musa, G; Moghavvemi, S; Saub, R 2017. Dental tourism: Examining tourist profiles, motivation and satisfaction. TOURISM MANAGEMENT
  31. Jenatabadi, HS; Moghavvemi, S; Radzi, CWJBWM; Babashamsi, P; Arashi, M 2017. Testing students e-learning via Facebook through Bayesian structural equation modeling. PLOS ONE
  32. M. Shekarchian, M. Moghavvemi, F. Zarifi, S. Moghavvemi, F. Motasemi, T.M.I. Mahlia. (2017), Impact of infrastructural policies to reduce travel time expenditure of car users with significant reductions in energy consumption,Volume 77, September 2017, Pages 327 335
  33. Moghavvemi, S., Paramanathan, T., Md Rahin, N., & Sharabati, M. (2017). Student s Perceptions towards Using E-Learning via Facebook,Behaviour & Information Technology (TBIT), In Press
  34. Moghavvemi, S., Phoong, S.W. & Lee, S.T. (2017). Impact of Perceived Desirability, Perceived Feasibility and Performance Expectancy on Use of IT Innovation: Technology Adoption Decisions and Use Behaviour, Vidyodaya Journal of Management, 3(1).
  35. Moghavvemi, S., Salarzade, J.H. (2017). Incremental Impact of Time on Students Use of e-Learning Via Facebook, British Journal of Educational Technology, in Press
  36. Moghavvemi, S., Sharabati, M.,Paramanathan, T.,and Md Rahin,N. (2017). The Impact of perceived enjoyment, perceived reciprocal benefits and knowledge power on Students Knowledge Sharing through Facebook,The International Journal of Management Education, 15, 1-12.
  37. Moghavvemi, S., Woosnam, K.M., Paramanathan, T., Musa, G., and Hamzah, A. (2017). The effect of residents personality, emotional solidarity, and community commitment on support for tourism development, Tourism Management, 63: 242-254
  38. Moghavvemi, S; Ormond, M; Musa, G; Isa, CRM; Thirumoorthi, T; Bin Mustapha, MZ; Kanapathy, KAP; Chandy, JJC 2017. Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand. TOURISM MANAGEMENT
  39. Moghavvemi, S; Paramanathan, T; Rahin, NM; Sharabati, M 2017. Students perceptions towards using e-learning via Facebook. BEHAVIOUR INFORMATION TECHNOLOGY
  40. Moghavvemi, S; Woosnam, KM; Paramanathan, T; Musa, G; Hamzah, A 2017. The effect of residents personality, emotional solidarity, and community commitment on support for tourism development. TOURISM MANAGEMENT
  41. Moghavvemi,S., Ormond, M., Musa,G., Mohamed Isa, C.R., Thirumoorthi, T., Mustapha, Z.,Kanapathy, K., Chandy, J.J.C. (2017) Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand, Tourism Management, 58, 154-163.
  42. Mohezar, S. Moghavvemi, S. & Zailani, S. (2017), "Malaysian Islamic medical tourism market: A SWOT analysis", Journal of Islamic Marketing
  43. Salarzadeh Jenatabadi, H., Moghavvemi, S., Che Wan Jasimah Bt Wan Mohamed Radzi; Babashamsi,P., & Arashi, M. (2017). Testing students e-learning via Facebook through Bayesian structural equation modeling. PLoS ONE
  44. Shekarchian, M; Moghavvemi, M; Zarifi, F; Moghavvemi, S; Motasemi, F; Mahlia, TMI 2017. Impact of infrastructural policies to reduce travel time expenditure of car users with significant reductions in energy consumption. RENEWABLE SUSTAINABLE ENERGY REVIEWS
  45. Hasani, A., Moghavvemi, S., Hamzah, A. 2016. The Impact of Emotional Solidarity on Residents Attitude and Tourism Development. Plos One
  46. Hasani, A., Moghavvemi, S., Hamzah, A. (2016). The Impact of Emotional Solidarity on Residents Attitude and Tourism Development, PLOS ONE Journal, 11 (6), 1-14.
  47. Moghavvemi, S., Hamzah, A., and Paramanathan, T. (2016). Resident s attitude towards tourism contributions to the community and overall effect of tourism developments: a comparison study among residents in Langkawi Island, Perhentian Island and Mabul Island, Journal of Global Regional Studies, 1, 1-40
  48. Moghavvemi, S., Mohd Saaleh, N.A., and Standing, C. (2016). Entrepreneurs Adoption of Information System Innovation: The Impact of Individual Perception and Exogenous Factors on Entrepreneurs Behavior, Internet Research, Vol. 26 (ISI-Cited Publication)
  49. Moghavvemi, S., Salleh, N. A. M., Standing, C. 2016. Entrepreneurs adoption of information system innovation The impact of individual perception and exogenous factors on entrepreneurs behavior. Internet Research
  50. Rahman, Z., Suberamnian, K.,Zanuddin, H., Moghavvemi, S. & Nasir, M.H.N.M. (2016). Fanpage KPI Analytics: "Determining the Impact of KPI Metrics on Growth Rate and User Base". International Journal of Applied Engineering Research, 11(14),8098-8103
  51. Rahman, Z., Suberamnian, K.,Zanuddin, H., Moghavvemi, S. & Nasir, M.H.N.M. (2016).Social Media Engagement Metrics Analysis - "Study on Fan Page Content. Journal of Telecommunication, Electronic and Computer Engineering, 8(8),71-76
  52. Rahman,Z., Suberamanian,K., Zanuddin,H., Moghavvemi, S., and Hairul Nizam, B.n. (2016) SNS METRICS ANALYSIS A STUDY ON FANPAGE INTERACTIVE CONTENTS , International Journal of Applied, Business and Economic Research (IJABER), 14(2), 1405-1415
  53. Suhaiza Zailani, Suhana Mohezar Ali, Mohammad Iranmanesh, Sedigheh Moghavemmi, Ghazali Musa, Predicting Muslim medical tourists' satisfaction with Malaysian Islamic friendly hospitals, Tourism Management 57:159-167 July 2016
  54. Zailani, S., Ali, S. M., Iranmanesh, M., Moghavvemi, S., Musa, G. 2016. Predicting Muslim medical tourists satisfaction with Malaysian Islamic friendly hospitals. Tourism Management
  55. Ainin, S., Naqshbandi, M. M., Moghavvemi, S., Jaafar, N. I. 2015. Facebook usage, socialization and academic performance. Computers Education
  56. Ainin, S., Naqshbandi, M., Moghavemmi, S., & Jaafar, N. I. (2015). Facebook usage, socialization and academic performance. Computers & Education, 83, 64-73.
  57. Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I. & Mohd Shuib, N. L. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management Data Systems, 115(3), 570- 588
  58. Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., Shuib, N. L. M. 2015. Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management Data Systems
  59. Ismail, M.S., M. Moghavvemi, Mahlia, T.M.I., Muttaqi, K.M., Moghavvemi, S. (2015) Effective utilization of excess in standalone hybrid renewable energy systems for improving comfort ability and reducing cost of energy: A review and analysis, Renewable and Sustainable Energy Review, 42: 726-734
  60. Lee, S.p.,Moghavvemi,S. (2015) The Dimension of Service Quality and Its Impact on Customer Satisfaction, Trust, and Loyalty: A Case of Malaysian Banks, Asian Journal of Business and Accounting, Accepted,
  61. Moghavvemi, S., Salleh, N. A. M., Sulaiman, A., Abessi, M. 2015. Effect of external factors on intention-behaviour gap. Behaviour Information Technology
  62. Musa, G., Mohammad,I., Thirumoorthi, T.,Moghavvemi,S., Kasim,A. (2015) Exploring visitors' experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur,International Journal of Tourism Cities, Vol. 1 Iss 3 pp. 234 - 253
  63. Sedigheh Moghavvemia, Noor Akma Mohd Salleha, Ainin Sulaimana & Masoud Abessi (2015) Effect of external factors on intention behaviour gap, Behaviour & Information Technology,
  64. Moghavvemi, S., and Mohd Salleh, N.A.(2014) Malaysian entrepreneurs propensity to use IT innovation", Journal of Enterprise Information Management, Vol. 27 Iss 2 pp. 139 - 157
  65. Moghavvemi,S., Mohd Salleh,N.A (2014) Effect of precipitating events on information system adoption and use behaviour", Journal of Enterprise Information Management, Vol. 27 Iss 5 pp. 599 - 622
  66. Ghazali Musa and Sedigheh Moghavammi (2013), The Price of the Civilization, Asian Journal of Business and Accounting, volume 6, Issue 1, pp 1-14 (SCOPUS-Cited Publication)
  67. M. Moghavvemi, Ismail M.S., Bala Murali, Yang S.S., Attaran A., and Sedigheh Moghavvemi (2013), Development and optimization of a PV/diesel hybrid supply system for remote controlled commercial large scale FM transmitters, Journal of Energy Conversion and Management, 75: 542 551 (Tier 1, ISI-Cited Publication).
  68. Moghavvemi, S., Mohd Salleh, N.A. and Abessi M. (2014), Determinants of IT-Related innovation acceptance and use behavior: Theoretical integration of unified theory of acceptance and use of technology and entrepreneurial potential model, Accepted in Journal of Social Technologies. (Non-ISI/Non-SCOPUS Cited Publication)
  69. Moghavvemi, S., Mohd Salleh, N. A., Zhao,W. , and Mattila, M. (2012), The Entrepreneurs Perception on Information Technology Innovation Adoption: An Empirical Analysis of the Role of Precipitating Events on Usage Behavior, Journal of Innovation: Management, Policy & Practice, volume 14(2), pp.231-246. (ISI cited)
  70. Moghavvemi, S., Mohd Salleh, N.A., Zhao,W. , and Hakimian, F. (2011), An Empirical Study of IT Innovation Adoption among Small and Medium Size Enterprise in Klang Valley Malaysia, Journal of Social Technologies, 1(2), pp.267-282. (Non-ISI/Non-SCOPUS Cited Publication)
  71. Moghavvemi, S., Hakimian, F., and Tengku Feissal, T.M. F. (2011), Competitive Advantages through IT Innovation Adoption by SMEs in Malaysia, Journal of Social Technologies 2(1), pp. 24 39. (Non-ISI/Non-SCOPUS Cited Publication)
  72. Moghavvemi, S., and Mohd Salleh, N. A. (2011), Entrepreneurs Intention toward IT-innovation adoption in Malaysia, Journal of Communications of Global Information Technology (COGIT), 3, pp.78-86. (Non-ISI/Non-SCOPUS Cited Publication)
Books
  1. Moghavvemi, S., Lee, S.T. & Mahmoud, H. (2023). Reshaping the Future: The Phenomenon of Gig Workers and Knowledge Economy. Emerald Publishing Limited.
  2. Ainin Sulaiman, Rusnah Muhammad Noor Ismawati Jaafar, Azni Taha, Mozard Mohtar, and Sedigheh Moghavemi (2017), Muslim Friendly Accommodations: Issues and Challenges. Equitable Society Research Cluster.
  3. Sulaiman, A., Muhamad, R., Jaafar, N. I., Taha, A. Z., Mohtar, M., & Moghavvemi, S. (2017). Muslim-friendly accommodations in Malaysia: Issues and challenges. Kuala Lumpur, MY: Equitable Society Research Cluster.
  4. Idris,A., Moghavvemi,S.,and Musa,G. (2015), Selected Theories in Social Science Research, University of Malaya Press.
Chapter in Books
  1. Allataifeh,H., Moghavvemi, S. (2022). Digitally-Enabled Innovation Processes: The Emergence of a New Management Logic, edited book by Varun Gupta and Chetna Gupta; Emerging Technologies for Innovation Management in the Software Industry,
  2. Allataifeh,H., Moghavvemi, S. (2022). Innovation as a Management Question: Can Innovation Be Managed? in book Edited by Chai Lee Go; Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability, IGI Global
  3. Moghavvemi, S., Mahmoud, H. (2022). The impact of COVID-19 on Malaysian SMEs and policy responses, edited book by Hamid Etemad; Small and Medium Sized Enterprises and the COVID-19 Response, IGI Global
  4. Kasem, N., Nayan, S.M., Kumaran, A., and Moghavvemi, S. (2021). Challenges, strategies, and way out techniques in conducting in-depth interviews among managers in Malaysian organizations, Field Guide for Research in Community Settings, Edward Elgar Publishing
  5. Kasem,N., Suberamanian,K., Nayan,S.M., and Moghavvemi, S. (2021). Role of Media Agencies to Implement Social Customer Relationship Management Among Malaysian Organisations, In Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN,
  6. Moghavvemi, S. and Guan, P.Y. (2021). Disruptive Innovation In Communication Apps, The Case Study Of WeChat Pay During Covid-19: The Case Study Of WeChat Pay During Covid-19, In Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis, IGI Global
  7. Moghavvemi, S., Sulaiman, A., Taha, A., Sukor, M.E. A., Mustapha, M.Z., Mohtar, M., Jaafar, N.I., and Zakaria, S.B. (2021). Factors contributing to mosque tourism in Malaysia. In Md Shariff, N.N. et al. (Eds), Enhancing Halal Sustainability - Selected Papers from the 4th International Halal Conference 2019 (pp 77-86). Gateway East, Singapore: Springer.
  8. Moghavvemi, S., and Muniandy, D. (2021). The Effect of Early Age Involvement To Individual s Financial Literacy And Financial Well-Being, In Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis, IGI Global
  9. Rohani, V.A., Moghavvemi, S., Tiago Pinho, T., Caldas, P. (2021). DataPro: A Two-Fold Big Data Reskilling Solution for Unemployment and Data Professional Shortage, In Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis, IGI.
  10. Moghavvemi, S., B.K.M. Wong (2019). Marketing decision and customer reviews in gastronomic tourism, In Saurabh Kumar Dixit (Ed.), The Routledge Handbook of Gastronomic Tourism. United Kingdom: Routledge Publication
  11. Thirumoorthi, T., and Moghavvemi, S. (2018). Digital marketing and gastronomic tourism. In Saurabh Kumar Dixit (Ed.), The Routledge Handbook of Gastronomic Tourism. United Kingdom: Routledge Publication
  12. Kanapathy, K. and Moghavvemi , S. (2018). Eco-innovation Towards Sustainability: An Implementation Perspective. In Bahri, S. ,Mohezar, S. and Jaafar, N.I. (Eds.), Current and Emerging Issues in Operations Management (pp. 45-58). Terengganu: UMT Press
  13. Moghavvemi, S., Paramanathan, T., and Sulaiman, A. (2017). Disruptive effect of using social network on students' social life, health, social well being and academic performance, pg 51-73. In Jaafar, N.I., & Ainin, S. (Eds.) (2017). The influences of social networks in modern society. Kuala Lumpur: University of Malaya Press.
  14. Moghavvemi,S., Sulaiman,A., Klobas,J.E., McGill, T., and Paramanathan,T. (2016). The Influence of Personality Traits on Facebook Usage, pg 55-70. In Ainin Sulaiman. (2016) Moving towards an equitable society, Equitable Society Research Cluster, University of Malaya.
  15. Moghavvemi, S. Zailani, S. & Mohezar, S & Musa, G. 2015, Islamic medical tourism providers in Malaysia: Challenges and opportunities" in Gaol,FL , Hutagalung, F; (Eds.) The Role of Service in the Tourism and Hospitality Industry. Taylor and Francis Group, UK, pp. 97-100. ISBN: 978-1-138-02736-7
  16. Mohezar, S. Zailani, S. & Moghavvemi, S 2015, "Establishing Islamic medical tourism in Malaysia: Understanding the motivations and challenges" in Gaol,FL , Hutagalung, F; (Eds.) The Role of Service in the Tourism and Hospitality Industry. Taylor and Francis Group, UK, pp. 121-126. ISBN: 978-1-138-02736-7
  17. Moghavvemi, S., and Musa, G. 2013. Venture Entrepreneurship. In Aida Idris et al. (eds). Selected Theories in Social Science Research. Kuala Lumpur: UM Press.
  18. Mohd Salleh, N.A., and Moghavvemi, S. (2014), Competing and complementary effect of social media. In Ainin Sulaiman & M Muzamil Naqshbandi (2014). Social Media: Dynamism, Issues and Challenges. Partridge Publishing, Singapore
  19. Mohd salleh,N.A Moghavvemi,S., and Sulaiman,A . 2013. Selected Theory/Model in Information system. In Aida Idris et al. (eds). Selected Theories in Social Science Research. Kuala Lumpur: UM Press.
Article in Proceeding
  1. Wang, Y., Moghavvemi, S., Wong, B.K. (2024). EVOLVING CONCERNS AND TOURISM INDUSTRY TRENDS: A CASE STUDY OF 42 YEARS OF RESEARCH IN THE TOURISM MANAGEMENT JOURNAL, 11th International Conference, “Innovation and Creativity in Tourism, Business and Social Sciences”, September 3rd – 5th 2024, Naxos Island, Greece
  2. Moghavvemi, S., Sathappan, P., Phoong, S.W., Phoong, S.Y. (2022). Employees Perception of Performance Appraisal and its Impact on Turnover Intentions: A Study of IT Firms in Malaysia, Proceedings of TheIIER , INTERNATIONAL CONFERENCE, Putrajaya, Malaysia, 2-3 October, 2022
  3. Peerally, J.A., Santiago, F., De Fuentes, C., Moghavvemi, S. (2021), A Fourth Industrial Revolution technological capability framework for developing country firms, Globelics 17th International Annual Conference Proceedings, Heredia, Costa Rica, November 3-5, 2021
  4. Mahmoud,H., Moghavvemi,S., Motaghi, H. (2018) Women Entrepreneurs: A Content Analysis of The Literature, International Conference in Human Capital 2018, Workforce Renewal In An Era of Global Change, Taylor's University, 28th-29th November
  5. Moghavvemi,S., Sulaiman,A., Jaafar, N.I., and Kasem, N. (2017). Facebook and YouTube addiction: The usage pattern of Malaysian students, Research and Innovation in Information Systems (ICRIIS), 2017 International Conference on
  6. Sedigheh Moghavvemi; Ainin Sulaiman; Azmin Azliza Aziz and Seuk Wai Phoong (2017). The Impact of Facebook Usage on Academic Performance. IEEE Xplore. Proceeding of the 2017 International Conference on Research and Innovation in Information Systems (ICRIIS). ISSN: 2324-8157.
  7. Z.Rahman, S. Kumaran, H. Zanuddin, S. Moghavvemi, H. Nasir (2017), 8th LUMEN International Scientific Conference
  8. Zoha Rahman, Kumaran Suberamanian, Hasmah Binti Zanuddin, Sedigheh Moghavvemi3, Mohd Hairul Nizam Bin Md Nasir4,AIP Conference Proceedings 1761, 020088 (2016); doi: http://dx.doi.org/10.1063/1.4960928
  9. Moghavvemi, S., and Mohd Salleh, N.A. (2013), The Impact of Individual Internal Capability and IT Innovation Attractiveness On Technology Adoption, Global Information Technology Management Association (GITMA) Conference Proceeding June 16-18.
  10. Moghavvemi, S., Mohd Salleh, N.A., Zhao,W. , and Hakimian, F. (2011). An Empirical Study of IT Innovation Adoption among Small and Medium Size Enterprise in Malaysia. Proceeding of the 9th Asian Academy of Management International conference. Penang Malaysia. 160-167.
  11. Moghavvemi, S., Mohd Salleh, N.A., and Zhao,W. (2011), A Study of IT Innovation Adoption and Entrepreneurship in Malaysia, 6th European Conference on Innovation and Entrepreneurship, Aberdeen, Scotland, UK, (ISI Proceeding) (ISI-Cited Publication), pp. 646-655.
  12. Moghavvemi, S., Rahmatullah, A.H., Kaur, A., and Tengku Feissal, T.M. F. (2011), Competitive Advantages through Information Technology Innovation Adoption by Small and Medium Enterprises in Malaysia, Proceeding of the 9th Asian Academy of Management International conference 2011, Pinang Malaysia, pp.324-330
  13. Moghavvemi, S., and Mohd Salleh, N. A. (2011), Entrepreneurs Intention toward IT-innovation adoption in Malaysia, Global Information Technology Management Association (GITMA) Conference Proceeding June 5-7, Las Vegas, USA. pp. 1-4.
  14. Moghavvemi, S., and Mohd Salleh, N.A. (2010), Adoption of Information Technology Innovation In Small And Medium- sized Enterprise, The 6th Regional Postgraduate Business Colloquium, Business Innovation In The 21st Century, December 15, 2010.
  15. Moghavvemi, S., and Mohd Salleh, N. A. 2010. Information Technology Innovation Adoption By Entrepreneurs. Proceeding of the GSM-FEP-AGBA Conference; 7th Annual AGBA World Congress, Kuala Lumpur, 1-11
  16. Moghavvemi, S., and Mohd Salleh, N.A. (2010), Entrepreneurs Intention toward innovation and Start of new Business, SME and Entrepreneurship in Sustainable Economic development and Enhancement of Quality of life, Proceeding of the Global Conference on SME and Entrepreneurship (GCSME), WWW.gcsme.org, 44, pp. 1-7.
  17. Moghavvemi, S., and Mohd Salleh, N. A. (2010), IT- Related Innovation Adoption and Entrepreneurship, 5th European Conference on Innovation and Entrepreneurship, 16-17 September 2010, Athens , pp.728-737. (ISI-Cited Publication).
Scopus
  1. Moghavvemi S., Phoong S.W., Phoong S.Y. (2023). Technology Usage and Students Performance: The Influence of Blended Learning, Communications in Computer and Information Science. 1916 CCIS, 237-253. doi:10.1007/978-3-031-44581-1_17
Other Publications
  1. Moghavvemi, S. & Lee, S.T. (2024, February 29). AI and the gig economy deliver an opportunity - 360. 360. https://360info.org/ai-and-the-gig-economy-deliver-an-opportunity/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  2. Peerally, J. A., Santiago, F., Fuentes, C.D., Moghavvemi, S. (2021). TOWARDS A FIRM-LEVEL TECHNOLOGICAL CAPABILITY FRAMEWORK TO ENDORSE AND REALIZE THE FOURTH INDUSTRIAL REVOLUTION IN DEVELOPING COUNTRIES, WP 2 | 2021 Inclusive and Sustainable Industrial Development Working Paper Series, United Nations Industrial Development Organization (UNIDO) 1-47. - Technical Report

RESEARCH PROJECT

National
  1. 2023 - 2025, Fundamental Research Grant Scheme (FRGS)
    Privacy And Security Concerns As Determinants Of Internet Of Things (iot) Adoption In Malaysian Public Sector Organisations: An Exploratory Study On Its Perceived Impact ( Co-Researcher)
  2. 2017 - 2021, Long Term Research Grant Scheme (LRGS)
    Socio Economic Impacts Of Light-emitting Diode (led) Lighting Usage In Malaysia ( Co-Researcher)
  3. 2018 - 2021, RU Geran - Fakulti Program
    Mobile Payment System: Readiness And Challenges On Sme In Malaysia ( Co-Researcher)
  4. 2018 - 2021, RU Geran - Fakulti Program
    Halal Tourism: Lesson From Non-muslim Travellers In Malaysia ( Co-Researcher)
  5. 2019 - 2021, UMRG Program (Book) - SAH
    Phenomenon Of Gig Workers And Knowledge Economy ( Principal Investigator(PI))
  6. 2017 - 2019, UM Grant - Life-Long Learning Grant (Equitable Society)
    The Effectiveness Of Social Media On Lifelong Learning ( Principal Investigator(PI))
  7. 2014 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    The Distruptive Effect Of Social Network In Individual Well Being ( Principal Investigator(PI))
  8. 2016 - 2018, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Eco-innovation Towards Sustainability In Manufacturing Sector ( Co-Researcher)
  9. 2015 - 2017, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    Analysis On Business To Consumer (b2c) Companies In Implementing Social Media In Malaysia ( Principal Investigator(PI))
  10. 2015 - 2017, Geran Penyelidikan Universiti Malaya (UMRG Programme) - HNE (Humanities & Ethics)
    A Comparative Analysis On Media Behavior Among Different Consumers And B2c Companies ( Principal Investigator(PI))
  11. 2013 - 2016, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Competing And Complementarily Of Social Media ( Co-Researcher)
  12. 2013 - 2016, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Factors Influencing Sustainable Performance In The Health Tourism Industry : A Comparative Study Of Malaysia, Singapore And Thailand ( Co-Researcher)
  13. 2013 - 2016, Geran Penyelidikan Universiti Malaya (UMRG Programme) - SBS (Equitable Society)
    Prospects, Influential Factors And Outcomes Of Islamic Medical Tourism Industry ( Co-Researcher)
  14. 2019 - 2019, Islamic Tourism Research Grant 2019 (ITC-MOTAC)
    Religiosity and spirituality in selecting Muslim friendly hotel category ( Consultant)
  15. 2011 - 2016, Long Term Research Grant Scheme (LRGS)
    Long Term Research Grant scheme(LRGS) entitled "Socio-Cultural Responsible Rural Tourism Framework" ( Consultant)
  16. 2013 - 2015, Geran Penyelidikan Universiti Malaya (UMRG)
    Prospect, Influential Factors and Outcomes of Islamic Medical Tourism Industry ( Consultant)
  17. 2013 - 2015, International found
    Human Resource Climate: Assessing their Impact on organization and Employee ( Consultant)
International
  1. 2016 - 2018, International Funding
    Cross Border Tourism ( Consultant)
  2. 2016 - 2018, International Funding
    Women for Women Entrepreneurship Development ( Consultant)
University
  1. 2023 - 2024, University Grant
    Game On! Exploring The Impact Of Gamification On Stickiness And Habit Formation In Mobile Food Ordering Apps ( Co-Researcher)
  2. 2023 - 2024, University Grant
    Digital Transformation Of Small And Medium Enterprises (smes): Reality Or Fantasy? ( Co-Researcher)
  3. 2022 - 2023, University Grant - Managed by SWRC
    The Impact of Social Behavior on Social Well-being and Quality of Life : Evidence from Low-Income Household in Malaysia ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Profiling Mosques With Tourism-Related Attractions Within Tourism Corridors in Malaysia The, Islamic Tourism Malaysia
    01 Dec 2017 - 01 Dec 2018 (National)
  • Study On The Readiness of Malaysian Accomodation Towards Shariah-Compliance, Ministry of Tourism and Culture
    01 Dec 2015 - 01 Dec 2016 (National)
  • Productivity Performance of The Healthcare Services, Perbadanan Produktiviti Malaysia
    01 Dec 2015 - 01 Dec 2015 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Influence of Social Media on Consumer Decision Making, Scientific Conference 10th Annual General Meeting, Put the Brake on Fake Dentistry, Malaysian Association of Dental Public Health Specialist (National) (16 Mar 2019 - 16 Mar 2019)
  2. Influence of Social Media on Consumer Decision Making, Scientific conference on "Put a break to Fake Dentistry", Malaysia Association of Dental Public Health Specialist (National) (15 Mar 2019 - 15 Mar 2019)
  3. Latest initiatives by non-Muslim countries in welcoming Muslim tourist, World Islamic Tourism Conference, Tourism Malaysia (International) (27 Oct 2015 - 30 Oct 2015)
ORAL PRESENTER
  1. The impact of Social media on Elderly Quality of Life, IUMW 2023, UNIVERSITY OF MALAYAWALES SDN. B (International) (25 Feb 2023 - 26 Feb 2023)
  2. THE IMPACT OF SOCIAL MEDIAON ELDERLY S QUALITY OF LIFE IN MALAYSIA, 8th International Conference on Emerging Trends in Academic Research (ETAR- November 26-27, 2022; ETAR 2022 Bali, Indonesia, Global Illuminators (International) (26 Nov 2022 - 27 Nov 2022)
PRESENTER
  1. Women Entrepreneurs: A Content Analysis of The Literature, International Conference in Human Capital 2018, Workforce Renewal In An Era of Global Change,, Taylor University (International) (28 Nov 2018 - 29 Nov 2018)
  2. Facebook and YouTube addiction: The usage pattern of Malaysian students, Research and Innovation in Information Systems (ICRIIS), 2017 International Conference on (16 Jul 2017)
  3. The Impact of Social Media Engagement Metrics on Purchase Intention, 8th LUMEN International Scientific Conference (01 May 2017)
  4. Fanpage Metrics Analysis. "Study on Content Engagement", AIP Conference Proceedings (01 May 2016)
  5. Determining the Relationship between Fanpage contents and PTA Metrics, Multidisciplinary Innovation in Business Engineering Science and Technology (MI-BEST), Global Illuminators (International) (23 Feb 2016 - 24 Feb 2016)
  6. Islamic Medical Tourism in Malaysia: Challenges and Opportunities, Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014, Jakarta Indonesia; 08/2014 (International) (16 Aug 2014 - 18 Aug 2015)
  7. Establishing Islamic Medical Tourism in Malaysia: Understanding the Motivations and Challenges, Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014, Jakarta Indonesia; 08/2014 (International) (16 Aug 2014 - 18 Aug 2014)
  8. The Impact of Individual Internal Capability and IT Innovation Attractiveness On Technology Adoption, , Global Information Technology Management Association (GITMA) (17 Jun 2013)
  9. Competitive Advantages through Information Technology Innovation Adoption by Small and Medium Enterprises in Malaysia, The 9th Asian Academy of Management International conference (16 Oct 2011)
  10. An Empirical Study of IT Innovation Adoption among Small and Medium Size Enterprise in Malaysia, The 9th Asian Academy of Management International (14 Oct 2011)
  11. Information Technology Innovation Adoption By Entrepreneurs, GSM-FEP-AGBA Conference, 7th Annual AGBA World Congress (27 Aug 2010)
  12. Entrepreneurs Intention toward innovation and Start of new Business , SME and Entrepreneurship in Sustainable Economic development and Enhancement of Quality of life, , The Global Conference on SME and Entrepreneurship (GCSME) (26 Aug 2010)
KEYNOTE SPEAKER
  1. A STUDY ON THE CIRCULAR ECONOMY FOR SINGLE-USE FLEXIBLE PLASTIC PACKAGING INDUSTRY IN MALAYSIA, 8th International Conference on Emerging Trends in Academic Research (ETAR- November 26-27, 2022; ETAR 2022 Bali, Indonesia), Global Illuminators (International) (26 Nov 2022 - 27 Nov 2022)
OTHERS
  1. Tourism Infrastructure for sustainable growth-the classic demand, World Islamic Tourism Conference 2015, Tourism Malaysia (International) (27 Dec 2015 - 30 Dec 2015)
  2. Halal Hotels, Preserving Luxury and Entertainment in Compliance Hotels, World Islamic Tourism Conference 2015, Tourism Malaysia (International) (27 Dec 2015 - 30 Dec 2015)
  3. How Liberal are the Muslims in OIC Countries in Accepting Tourists in their Country and Vice Versa, World Islamic Tourism Conference 2015, Tourism Malaysia (International) (27 Dec 2015 - 30 Dec 2015)
  4. E-Tourism: The new Revolution in Marketin, World Islamic Tourism Conference 2015, Tourism Malaysia (International) (27 Dec 2015 - 30 Dec 2015)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2022) External Assessor for Master Program in Segi, National, (External Assessor)
  2. (2019) Turnover intention of information technology professionals in Sri Lanka, (Internal Examiner)
  3. (2019) The Mediating effect of Customer Satisfaction on the relationship between Electronic Banking Service Quality and Customer Purchase intention, (Reviewer)
Contribution to external organisation
  1. (2021) Invite You to Be Our Visiting Professor, International, (Adjunct/Visiting Professors)
Mentoring
  1. (2023) Academic Advisor, University, (Mentor)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Marketing Through The Millennia： Examine The Effects Of Virtual Influencer And Post Content Characteristics On Attitude And Customer Engagement With The Destination​, BIQIANG SUN
  2. (2024) When Metaverse Meets Heritage: An Investigation Of Visit Intention And Continuance Intention On Kulangsu Metaverse City In China​, JIEQIONG HUANG
  3. (2024) Live Streaming Marketing Strategy of Small & Medium-sized Enterprises ——An Empirical Analysis Based on Cross-Border E-Commerce Platform, XINTING HOU
  4. (2024) Impact of Social Media communication on Destination Branding for Mature Tourism Destination- Evidence of Greater Bay Area, MANFEI YAO
  5. (2024) The Practice of News Propaganda to Boost Brand Building of SMEs - Based on the Background of Omnimedia Convergence, TING PENG
  6. (2024) The Determinants Of Intention To Re-use Virtual Reality Technologies Of Museum Among Tourists And The Impact Of Usage On Cultural Heritage Tourism Sustainability​, JIANG CHUNYU
  7. (2024) The Influence of Virtual Reality on Customers' Tendency to Stay in Airbnb: The Mediating Role of Mental Imagery and Immersion, YANG WANG
  8. (2024) Cyber Security Readiness and Its Effecton Security Performance, AHMAD FAIRUZ BIN MOHAMED NOOR
  9. (2024) SMART LOGISTICS IN SOUTHEAST ASIA, SHENG YUANWEI
  10. (2024) Determination Of Customer Satisfaction In Chatbot Use Among The Banking Sector Consumer In Malaysia​, SEENI RAJIBUDEEN BIN ABULTALIBU
  11. (2023) The relationships among social capital, knowledge transfer and tourism support attitudes of rural community residents, LIN YE
  12. (2023) SOCIAL MEDIA AS AN EMERGING TOOL FOR MODERN CUSTOMER RELATIONSHIP MANAGEMENT: ANALYSIS OF MALAYSIAN ORGANIZATIONS, NAFISA KASEM
  13. (2020) strategic design factors affecting the success of service-based businesses adotping e-commerce, MORTEZA JAMALZADEH
  14. (2020) DIGITAL-DRIVEN INNOVATION PROCESS IN MALAYSIA: THE CASE OF SMEs, HANEEN ABDALLAH ROMI ALLATAIFEH
  15. (2019) The Influence of Facebook Social Interaction On Healthy Eating Behaviour and Work Productivity, WONG WEN YIN
  16. (2018) Analysis on Social Media Tools and Measurement Techniques: A Study on Used Strategies and Metrics of Indian, KANMANI A/P BATUMALAI ANDI
  17. (2018) THE IMPACT OF GOOGLE APPS FOR WORK (G SUITE) ADOPTION ON SEM?S PERFORMANCE IN MALAYSIA, MUNIRE.MIJITI
  18. (2017) The Influence of Facebook Social Interaction On Healthy Eating and Work Productivity, WONG WEN YIN
  19. (2017) Impact of Supply Chain Practices and Orientation on Manufacturing Firms Performance., SOMAYEH ALIBAKHSHI MOTLAGH
  20. (2017) SOCIAL MEDIA NETWORKING AND METRICS ANALYSIS OF SOCIAL MEDIA USERS AND B2C COMPANIES IN MALAYSIA, ZOHA RAHMAN
  21. (2016) Innovation-Strategic Performance Linkage: The Case of pharmaceutical companies, Haneen Abdallah Romi Allataifeh
  22. (2016) Analysis on Social Media Tools and Measurement Techniques: A study on used strategies and Metrics of Indian Business to Business Companies in Malaysia, Nafisa Kasem
  23. (2014) A Comparative Analysis on Media Behaviour among Different Consumers and B2C Companies, Zoha Rahman
  24. (2014) EXAMINING THE INTRINSIC FACTORS THAT INFLUENCE HOST RESIDENTS' SUPPORT FOR SUSTAINABLE TOURISM DEVELOPMENT IN MALAYSIA RURAL DESTINATIONS, BIAN LINLIN
Master
  1. (2020) circularity of plastics within the Malaysian industry, Jaslyne Joon
  2. (2019) The Impact of Social Media on Elderly s Quality of Life In Malaysia., Kwang Lee Chen
  3. (2019) Smart shopping mall: Shoppers perspective, Soo Toh Seng San
  4. (2019) Phygital transformation in the Malaysian retail sector opportunities and challenges of an omnichannel strategy to increase customer loyalty, Xander Wegscheider
  5. (2018) The Issue and Challenges of Post-Treatment Abroad in the Context of Medical Tourism, Kesavaartaney Mogan
  6. (2017) social applications, personal healthy eating and improved fitness, Chai Chiao Ruo
  7. (2017) Impact of Adopting Augmented Reality in Malaysia s retail Culture Towards Customer's Engagement, MOHAMAD AMIR BIN AZMAN
  8. (2016) Merchants Perspective on Mobile Payment in Malaysia, Tan Xin Mei
  9. (2016) Industrial Player's Perspective on Mobile Payment in Malaysia, TAN XIN MEI
  10. (2016) Employees' Perspection Of Performance Appraisal And Its Impact On Turnover Intentions : A Study Of It Firms In Malaysia, PALANIAPPAN A/L SATHAPPAN
  11. (2015) Turnover intention among employee in IT industry, Palaniappan Sathappan
  12. (2015) Issues and Challenges of Facebook Banking in Malaysia Context, Yam Wern Hui
  13. (2015) Involvement at early age and the influence to individual financial literacy and financial well-being, Damarugappriya Muniandy
  14. (2015) EFFECTS OF LEADERSHIP STYLE ON ERP IMPLEMENTATION, SATHISH KUMAR ARUNASALAM
  15. (2015) DISRUPTIVE INNOVATION IN COMMUNICATION APPS: THE CASE STUDY OF WECHAT PAY, POR YEW GUAN
  16. (2014) The Effects Of Using Facebook On Students Social Adjustment, Academic Motivation And Academic Performance, Tanuosha Paramanathan
  17. (2014) The effects of online reviews on purchase intention behaviour, Thanaletchumi a/p Munisamy
  18. (2014) The effect of social media / social network on medical tourist: case study in Msia, Norizzma Niza Binti Jamaluddin
  19. (2014) The effect of medical tourism facilitator websites on Medical Tourism Intention to visit the hospital, Vigneswari Minachi Sundaram
  20. (2014) The disruptive effect of Using Social network on Students Academic Perofrmance, Syahrum Bin Saari
  21. (2013) THE EFFECTIVENESS OF THE INSTRUCTORS AND TRAINING FACILITIES IN ARMY BASIC TRAINING CENTRE (PUSASDA), Mohd Yusri Abd Manap
  22. (2012) Facebook Activities and Its Effects on Malaysians Travel Intention, Ng Mei Ling

TEACHING

Master
  1. (2015) CBEB1103 - Management Information System
  2. (2015) CMGB6321 - E-Commerce
  3. (2015) CMGB6322 - Strategic Information System
  4. (2015) CMGB6323 - Current Issues in Information Systems
  5. (2015) CMGM6102 - Research Methods
Bachelor
  1. (2022) GFC0012 - Digital Business
  2. (2022) CID2002 - E-Commerce
  3. (2022) GIC2002 - Internet Business
  4. (2022) CID3002 - Strategic Information Systems
  5. (2021) CIX1003 - Business Statistics
  6. (2021) CID2002 - E-Commerce
  7. (2021) CID1001 - Management Information Systems
  8. (2015) CBEB2105 - Business Research
  9. (2015) COEB3316 - Strategic Information Systems
  10. (2013) Tourism Management
  11. (2013) E-Commerce
  12. (2013) Research Method

SOCIAL RESPONSIBILITY ACTIVITIES

  • Moderator At The World Islamic Tourism Conference & Expo 2017 (Witcx), (20 Sep 2017 - 20 Sep 2017)

COURSE ATTENDED

Internal / External Course
COURSES ORGANIZED BY PTJ
  1. QUALITATIVE RESEARCH WORKSHOP, Bilik Latihan 14-1 Wisma R&D Universiti Malaya (02 Sep 2014 - 04 Sep 2014)
  2. COMUNITY BASE TOURISM WORKSHOP, UTM (10 Oct 2013 - 10 Oct 2013)
  3. ACDEMIC, University of Malaya (18 Oct 2015 - 18 Oct 2015)
  4. NVIVO WORKSHOP, University of Malaya (25 Nov 2014 - 25 Nov 2014)
  5. WORKSHOP : POSTGRADUATE SUPERVISION WORKSHOP, Training Room, Level 14, Wisma R & D (28 May 2013 - 28 May 2013)
  6. TALK : GRANT WRITING (INTERNATIONA+116:153L), Training Room, Level 14, Wisma R&D (21 Jun 2013 - 21 Jun 2013)
  7. ACDEMIC, University of Malaya (18 Oct 2016 - 18 Oct 2016)
  8. SPECTRUM BASIC WORKSHOP, Makmal Komputer, Tingkat 12, Wisma R&D (19 Feb 2013 - 19 Feb 2013)
CONFERENCE
  1. 1419TH INTERNATIONAL CONFERENCE ON ADVANCES IN BUSINESS MANAGEMENT AND INFORMATION TECHNOLOGY, Putrajaya, Malaysia (02 Oct 2022 - 03 Oct 2022)
  2. AUSTRALIAN CONFERENCE ON INFORMATION SYSTEM, University of South Australia (29 Nov 2015 - 05 Dec 2015)
  3. PACIS 2017 AND ICRISS 2017, Meritus Pelangi Beach Resort & Spa, Langkawi (17 Jul 2017 - 19 Jul 2017)
  4. BUSINESS ADMINISTRATION NATIONAL AND INTERNATIONAL CONFERENCE, Ubon Ratehatani Rajabhat University Thailand (18 Dec 2017 - 21 Dec 2017)
  5. THE 14TH ANNUAL GLOBAL INFORMATION TECHNOLOGY MANAGEMENT ASSOCIATION (GITMA) WORLD CONFERENCE 2013, Kuala Lumpur (16 Jun 2013 - 18 Jun 2013)
  6. MULTIDISCIPLINARY INNOVATION IN BUSINESS ENGINEERING SCIENCE AND TECHNOLOGY, Venue: Century Park Hotel Manila Philiphine (22 Feb 2016 - 26 Feb 2016)
  7. 8TH INTERNATIONAL CONFERENCE ON ?EMERGING TRENDS IN ACADEMIC RESEARCH? (ETAR?2022), The Trans Resort Bali, Indonesia (25 Nov 2022 - 28 Nov 2022)
EXTERNAL COURSE
  1. EGLOBAL FREELANCER (EGF) TRAINING OF TRAINER (TOT), Akademi Pencegah Rasuah Malaysia (02 Feb 2018 - 04 Feb 2018)
  2. ALTERYX FOR HIGHER EDUCATION, Adax, Kl (14 Dec 2018 - 14 Dec 2018)
RESEARCH
  1. IRGS GRANT RPOJECT CONNECTIVITY VISIT UNIMAP, (19 Feb 2020 - 19 Feb 2020)
  2. SOCIO ECONOMIC IMPACTS OF LIGHT-EMITING DIODE (LED) LIGHTING USAGE IN MALAYSIA, (11 Sep 2020 - 13 Sep 2020)
External Course
INTERNATIONAL
  1. An introduction to basic statistics using JASP, Online (15 Sep 2023 - 15 Sep 2023)