Curriculum Vitae

DR. ROSYA IZYANIE BINTI SHAMSHUDEEN

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • rosya
  • 0379675655

ACADEMIC QUALIFICATION

  • PHD, (Philosophy)
    Royal Melbourne Institute of Technology
  • MASCOM, (SCREEN STUDIES)
    Universiti Sains Malaysia (usm)
  • BACHELOR OF COMMUNICATION, (Communication)
    Universiti Putra Malaysia (upm)

ADMINISTRATIVE DUTIES

  • Committee Members
    01 Jan 2025 - 31 Dec 2027 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • PELANTIKAN SEBAGAI AHLI JAWATANKUASA ETIKA PENYELIDIKAN KEMANUSIAAN BUKAN PERUBATAN (UMREC)
    10 Jun 2024 - 01 Feb 2026 (University Malaya)
  • PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENCIPTAAN NILAI DAN PERUSAHAAN
    01 Apr 2023 - 31 Mar 2025 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • PELANTIKAN SEBAGAI PENYELARAS KEBOLEHPASARAN GRADUAN IJAZAH DASAR
    15 Nov 2023 - 31 Oct 2024 (University Malaya)
  • PELANTIKAN SEBAGAI PENYELARAS PROGRAM SARJANA PENGAJIAN MEDIA
    11 Jul 2023 - 10 Jul 2024 (Department)
  • Pakar Penasihat Pembangunan Konten Multimedia (Video)
    19 Jul 2021 - 20 Jul 2022 (University Malaya)
  • Assistant Director
    23 Aug 2021 - 23 Aug 2021 (University Malaya)

MEMBERSHIPS

  • MALAYSIAN ASSOCIATION OF COMMUNICATION EDUCATORS (MACE), MEMBER
    2025 to present (National)
  • ALUMNI, RMIT UNIVERSITY, MEMBER
    Since 2013 (International)
  • JURNAL PENGAJIAN MEDIA MALAYSIA (JPMM), UNIVERSITI MALAYA, ASSOCIATE EDITOR
    2021 to 2024 (National)
  • MALAYSIAN JOURNAL OF COMMUNICATION (JKMJC) SECTION EDITOR, EDITORIAL BOARD
    2021 to 2024 (International)
  • MEMBERSHIP OF MALAYSIAN ASSOCIATION OF COMMUNICATION EDUCATORS (MACE), MEMBER
    2021 to 2022 (National)
  • AHLI JAWATANKUASA PENGGAMBARAN HARI KEMERDEKAAN UNIVERSITI MALAYA 2021, COMMITTEE MEMBER
    2021 to 2021 (University)

AWARD AND STEWARDSHIP

  • Anugerah Pensyarah Cemerlang Tahun 2024
    2025, Fakulti Sastera dan Sains Sosial,  (University)
  • Anugerah Perkhidmatan Cemerlang Tahun 2023
    2025, Universiti Malaya,  (University)
  • Excellence Service Award
    2025, Universiti Malaya
  • Certificate of Excellent Service
    2024, Universiti Malaya

PUBLICATIONS

Article in Journal
  1. Mohamed, A. S., Mustapha, N. F., Shamshudeen, R. I., & Rouyan, N. M. (2021). Oral Communication Strategies Preferences in Arabic Debate among Non-Arabic Speakers. International Journal of Academic Research in Business and Social Sciences, 11(9), 131-151. http://dx.doi.org/10.6007/IJARBSS/v11-i9/10758
  2. Mohamed Salleh, S. Shamshudeen, R.I., Wan Abas, W. A., Tamam, Ezhar. (2019). Determining media use competencies in media literacy curriculum design for the digital society: A modified 2-Wave Delphi method. SEARCH Journal of Media and Communication Research. 11(1), 17-36
  3. Mohd Zain, A., Tamam, E. & Shamshudeen, R., I. (2015). Skop sensitiviti pelajar Islam terhadap hukum halal haram urusan muamalat. Jurnal Pengguna Malaysia, 24, 69-95.
  4. Soo, S. S, Ahmad, A. B., Hasan, H., & Shamshudeen, R. I. (2015). Pendedahan media terhadap iklan kanser serviks, Jurnal Komunikasi: Malaysian Journal of Communication, 31(2), 263-278.
  5. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014). A metaphoric rhetorical criticism on aminuddin baki s speech: some preliminary findings. Jurnal Komunikasi: Malaysian Journal of Communication, 30(2), 21-40.
  6. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014). A metaphoric rhetorical criticism on aminuddin baki s speech: some preliminary findings. Jurnal Komunikasi: Malaysian Journal of Communication, 30(2), 21-40.
  7. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014)., Metaphor of Progress : A Metaphoric Rhetorical Criticism on Aminuddin Baki s Torch Movement Speech 2 . Procedia - Social and Behavioral Sciences.155. 526 532. http://dx.doi.org/10.1016/j.sbspro.2014.10.334
  8. Shamshudeen, R. I., & Morris, B. (2014). No hugging please, we are Muslims : Akademi Fantasia, Malay television audiences and the negotiation of global popular cultural forms. Asian Journal of Communication, 24 (2), 142- 157. http://dx.doi.org/10.1080/01292986.2013.839725
ESCI
  1. Ding, Jianwei; Xiang, Keheng; Syed, Md Azalanshah Md; Shamshudeen, Rosya Izyanie (2025). Unveiling the Tourist Experiences in China's Archaized Blocks: A Multisensory Perspective, JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM. . doi:10.1080/1528008X.2025.2498974
  2. Sabri, Tengku Intan Maimunah Tengku; Syed, Azalanshah M. D.; Shamshudeen, Rosya Izyanie (2025). Creative Gaming: Making Sense of Malaysia's COVID-19 Movement Control Order Through Animal Crossing, JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION. 41(1), 70-86. doi:10.17576/JKMJC-2025-4101-05
  3. Ding, Jianwei; Md Syed, Md Azalanshah; Shamshudeen, Rosya Izyanie (2024). Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China's Cultural Heritage Destination and Narrative Strategy in Travel Vlogs, JOURNAL OF CHINA TOURISM RESEARCH. . doi:10.1080/19388160.2024.2356862
  4. Ding, Jianwei; Syed, Md Azalanshah Md; Shamshudeen, Rosya Izyanie (2024). Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective, COGENT SOCIAL SCIENCES. 10(1). doi:10.1080/23311886.2024.2447397
  5. Syed, Md Azalanshah Md; Shamshudeen, Rosya Izyanie; Runnel, Christine; Abidin, Muhammad Zaiamri Zainal (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, PLARIDEL. 21(1). doi:10.52518/2023-11ssra
  6. Wang, Yao; Syed, Md Azalanshah Md; Shamshudeen, Rosya Izyanie (2024). Reciprocity and negotiation: exploring the portrayal of the Chinese entertainment world in Malaysian news media coverage, COMMUNICATION RESEARCH AND PRACTICE. . doi:10.1080/22041451.2024.2349435
  7. Syed, Md Azalanshah md; Runnel, Christine; Shamshudeen, Rosya Izyanie (2023). Watching competencies: Malay women, Turkish serial dramas and Islamic modernity, INTERNATIONAL JOURNAL OF MEDIA & CULTURAL POLITICS. 19(1), 101-120. doi:10.1386/macp_00075_1
Scopus
  1. Ding J., Md Syed M.A., Shamshudeen R.I. (2025). Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China s Cultural Heritage Destination and Narrative Strategy in Travel Vlogs, Journal of China Tourism Research. . doi:10.1080/19388160.2024.2356862
  2. Fan X., Shamshudeen R.I., Rahamad M.S. (2025). Cognitive Bias in Chinese Young Women s Body Image: Influence Mechanism of Celebrity Worship, International Journal of Diverse Identities. 25(1), 19-38. doi:10.18848/2327-7866/CGP/v25i01/19-38
  3. Omar M.C., Alsagoff S.A., Bolong J., Shamshudeen R.I. (2025). Journalism Issue Viral Content On Social Media In Shaping Youth Mindset And Behaviour Concerning Solidarity, Of Digital Communication S Sustainability Selected Issues of Human Communication Journalism Corporate Communication and Broadcasting in Digital Era. , 105-126
  4. Sabri T.I.M.T., Syed M.A.M., Shamshudeen R.I. (2025). Creative Gaming: Making Sense of Malaysia s COVID-19 Movement Control Order Through Animal Crossing, Jurnal Komunikasi: Malaysian Journal of Communication. 41(1), 70-86. doi:10.17576/JKMJC-2025-4101-05
  5. Tengku Sabri T.I.M., Md Syed M.A., Shamshudeen R.I. (2025). Virtual Socialisation among Malaysian Animal Crossing Players During Movement Control Order, Journal of Communication Language and Culture. 5(1), 71-88. doi:10.33093/jclc.2025.5.1.5
  6. Zhao X., Syed A.M., Shamshudeen R.I. (2025). Media and ethnic integration: Representations of Inner Mongolian minorities in Inner Mongolia Daily, Journal of Applied Journalism and Media Studies. . doi:10.1386/ajms_00185_1
  7. Ding J., Md Syed M.A., Shamshudeen R.I. (2024). Exploring the online destination image of an all-for-one tourism destination in China: a DMO perspective, Cogent Social Sciences. 10(1). doi:10.1080/23311886.2024.2447397
  8. Fan X., Shamshudeen R.I., Rahamad M.S. (2024). Empowering Chinese Young Female Fans on Social Media through Artificial Intelligence to Control their Body Image, Comunicar. 32(78), 249-264. doi:10.58262/V32I78.20
  9. Fan X., Shamshudeen R.I., Rahamad M.S. (2024). The Guiding Role of Social Media in the Socialization of Celebrity Fans, Studies in Media and Communication. 12(2), 50-64. doi:10.11114/smc.v12i2.6608
  10. Md Syed M.A., Shamshudeen R.I., Runnel C., Abidin M.Z.Z. (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, Plaridel. 21(1), 183-214. doi:10.52518/2023-11ssra
  11. Wang Y., Md Syed M.A., Shamshudeen R.I. (2024). Reciprocity and negotiation: exploring the portrayal of the Chinese entertainment world in Malaysian news media coverage, Communication Research and Practice. . doi:10.1080/22041451.2024.2349435
  12. Zhao X., Md Syed M.A., Shamshudeen R.I. (2024). Unraveling narratives: Chinese official party media s representation of Inner Mongolia amid reforms, Newspaper Research Journal. . doi:10.1177/07395329241280278
  13. Ding J., Md Syed M.A., Shamshudeen R.I. (2023). Exploring the Status Quo of All-for-one Tourism Development in Meishan City, China: Insights from Local Travel Influencers, Studies in Media and Communication. 11(7), 166-179. doi:10.11114/SMC.V11I7.6329
  14. Ding J., Syed M.A.M., Shamshudeen R.I. (2023). From Serendipity to Sustainability: Exploring the Content Creation and Sharing Experiences of Local Travel Influencers in China, Studies in Media and Communication. 11(6), 34-49. doi:10.11114/smc.v11i6.6116
  15. Razali A., Pauzi N., Maraya R.A.L., Shamshudeen R.I., Razali N.A., Luqman M. (2023). Environmental Impact on Relapse and Motivation Recovery Among Drug Addicts, Journal of Intercultural Communication. 23(3), 28-42. doi:10.36923/jicc.v23i3.122
  16. Shamshudeen R.I., Muhammad N.M.N., Salleh S.M., Ahmad M., Abas W.A.W. (2023). The Delphi Study in Media Literacy (MEDLIT) Erasmus+ Project: Lessons Learnt, Jurnal Komunikasi: Malaysian Journal of Communication. 39(2), 174-193. doi:10.17576/JKMJC-2023-3902-10
  17. Syed M.A.M., Runnel C., Shamshudeen R.I. (2023). Watching competencies: Malay women, Turkish serial dramas and Islamic modernity, International Journal of Media and Cultural Politics. 19(1), 101-120. doi:10.1386/macp_00075_1
  18. Juneidi S., Osman M.N., Yasin M.A.-I., Shamshudeen R.I., Ali M.N.S. (2021). The representations of palestinians behavioral attributes in hollywood movies from 2000 to 2014, Jurnal Komunikasi: Malaysian Journal of Communication. 37(1), 258-273. doi:10.17576/JKMJC-2021-3701-15
Chapter in Books
  1. Che Omar, M., Alsagoff, S. A., Bolong, J., & Shamshudeen, R. I. (2025). Viral content on social media in shaping youth mindset and behaviour concerning solidarity. In S. N. Abdul Rahman, A. H. Ahmad Ghazali, N. 'A. Mohd Hassan, S. A. Syed Alsagoff, N. Hashim, & S. S. Syed Zainuddin (Eds.), Of digital communication's sustainability: Selected issues of human communication, journalism, corporate communication and broadcasting in the digital era (pp. 105–126). Universiti Putra Malaysia Press.
  2. Razali, A., Nik Nazli, N.N.N., Razali, N.A. & Shamshudeen, R.I . (2023). Teori Peneguhan Motivasi. In Razali, A. , Abdul Wahab, N. E. T. & Zakaria, Z.Teori-Teori Terpilih dalam Sains Sosial. (pp. 127-146). Penerbit Universiti Malaysa.
  3. Shamshudeen, R. I., & Bolong, J. (2014). Format dan Naratif Akademi Fantasia: Perubahan dalam Cita Rasa Penontonan Televisyen di Malaysia. In Md Azalanshah M. S. (Ed.), Media dan Perubahan Sosial di Malaysia: Kemodenan, Identiti dan Khalayak.
Other Publications
  1. #Merdeka: Video #Malaysiaprihatin Universiti Malaya Berbakti 2021 - Creative/art Work

RESEARCH PROJECT

National
  1. 2024 - 2026, Government Agency
    Gaya Hidup, Ketagihan Vape Dan Penyalahgunaan Dadah Dalam Kalangan Remaja Di Malaysia ( Co-Researcher)
  2. 2024 - 2026, Fundamental Research Grant Scheme (FRGS)
    Developing An Intervention Tool In Enhancing Subjective Well-being Using Short Films For High-risk Teenagers ( Principal Investigator(PI))
  3. 2023 - 2025, UM Living Labs @ UMSDC
    Developing Effective Social Media Content On Promoting Zero Waste Practices & Reducing Single-use Plastics Consumption In The Universiti Malaya Community ( Co-Researcher)
  4. 2023 - 2024, RU Geran - UMCares
    Assimilation Of Proper Waste Management, Recycling And Upcycling Habits At Secondary School Communities ( Co-Researcher)
  5. 2018 - 2022, Projek Geran Putra
    CELEBRATING THE NEW ERA OF REALITY TV: UNDERSTANDING REALITY TALENT SHOWS IN MALAYSIA ( Co-Researcher)
International
  1. 2016 - 2018, International Funding
    International Media Studies: Media Literacy as Media Competence Program for Social Change (MEDLIT), ( Consultant)
University
  1. 2021 - 2024, University Grant
    Media Industry In The Face Of Covid-19 Pandemic: Mediatization And Changing Role Of Media Organisation ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Baseline Study On Broadcasting in The Age of Ai Disruption in The Southeast Asia-region, Komisi Penyiaran Indonesia
    01 Dec 2025 - 30 Jan 2026 (International)
  • Organisational Psychology Approaches to Assess and Evaluate The Impacts On The Mag Culture Change Program, Malaysia Aviation Group Berhad, Consultant
    22 Feb 2023 - 15 Mar 2023 (National)
  • Pemeriksa Luar Sarjana Pengajian Media (secara Berkursus), Universiti Malaya
    01 Apr 2018 - 01 Apr 2020 (National)
  • Penilai Luar Bagi Program Deemed Akredited UiTM - Mc227/247, UiTM
    01 Apr 2018 - 01 Apr 2018 (National)
  • Pengadil Bagi Mooc Competition At 1st International Media Literacy (medlit) Conference 2018, Erasmus+
    01 Apr 2018 - 01 Apr 2018 (International)
  • Juri Pertandingan Video Raya Pendek Sempena Majlis Rumah Terbuka Aidilfitri UKM 2018, Universiti Kebangsaan Malaysia
    01 Apr 2018 - 01 Apr 2018 (National)

PAPER PRESENTED

PLENARY SPEAKER
  1. Broadcasting Landscape and Regulation in Malaysia, Indonesia Broadcasting Conference 2024, Komisi Penyiaran Indonesia (KPI) (International) (30 Oct 2024 - 30 Oct 2024)
INVITED SPEAKER
  1. Registering Copyright and Other IPRS, Seminar Research Management Unit, Fakulti Sastera dan Sains Sosial (University) (06 Jun 2024 - 06 Jun 2024)
ORAL PRESENTER
  1. Moderator for Malaysia Brunei Forum 2023, Malaysia Brunei Forum 2023, Faculty of Arts and Social Sciences (University) (14 Dec 2023 - 14 Dec 2023)
  2. Viral Content on Social Media in Shaping Youth Mindset and Behaviour Concerning Solidarity, The 6th International Conference on Research in humanities and Social Sciences , ICRHS (International) (10 Aug 2022 - 12 Aug 2022)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2025) Panel Penilai Bagi Pembentangan Proposal Defence Ijazah Tinggi Jabatan Pengajian Media dan Komunikasi, University, (Internal Examiner)
  2. (2025) Panel Penilai Bagi Pembentangan Candidature Defence Ijazah Tinggi Jabatan Pengajian Media dan Komunikasi, University, (Internal Examiner)
  3. (2025) Panel Penilai Bagi Pembentangan Candidature Defence Ijazah Tinggi Jabatan Pengajian Media dan Komunikasi, University, (Internal Examiner)
  4. (2025) Panel Penilai Bagi Pembentangan Candidature Defence Ijazah Tinggi Jabatan Pengajian Media dan Komunikasi, University, (Internal Examiner)
  5. (2025) Panel Penilai Bagi Pembentangan Proposal Defence Ijazah Tinggi Jabatan Pengajian Media dan Komunikasi, University, (Internal Examiner)
  6. (2025) Internal Examiner for Phd Thesis, Faculty of Arts and Social Sciences, Universiti Malaya, University, (Internal Examiner)
  7. (2025) Internal Examiner for Phd Thesis, Fakulti Seni Kreatif, Universiti Malaya, University, (Internal Examiner)
  8. (2025) External Examiner for Phd Thesis, UUM College of Arts and Sciences, Universiti Utara Malaysia, University, (External Examiner)
  9. (2024) Appointment as Internal Examiner for Doctor of Philosophy - Fan Wenjing, University, (Internal Examiner)
  10. (2024) Pelantikan Sebagai Panel Penilai Bagi Candidature Defence - Ronghua Jiang, University, (Internal Examiner)
  11. (2024) Internal Examiner : Doctoral Thesis Examiner - Touhida Tasnima, University, (Internal Examiner)
  12. (2024) Pelantikan Sebagai Panel Penilai Bagi Candidature Defence - Qi Wang, University, (Internal Examiner)
  13. (2024) Internal Examiner : Doctoral Thesis Examiner - Firdaus El Hadi, University, (Internal Examiner)
  14. (2024) Appointment as Internal Examiner Master Dissertation - Soh Wuu Shyong, University, (Internal Examiner)
  15. (2024) Panel Penilai Bagi Candidature Defence - Giona Wang Qi Hui (second Cd), University, (Internal Examiner)
  16. (2024) Panel Penilai Bagi Candidature Defence - Wang Qi Hui, University, (Internal Examiner)
  17. (2024) Panel Penilai Bagi Candidature Defence - Mao Wenyu, University, (Internal Examiner)
  18. (2024) Internal Examiner : Doctoral Thesis Examiner - Farhana Izzati Binti Yaheya, University, (Internal Examiner)
  19. (2024) Pelantikan Panel Penilai Bagi Proposal Defence - Bai Yilin, University, (Reviewer)
  20. (2024) Pelantikan Sebagai Panel Penilai Bagi Candidature Defence - Umar Hakim Mohd Hasri, University, (Internal Examiner)
  21. (2024) Thesis Examiner - Raja Farah Raja Hadayadanin, University, (Internal Examiner)
  22. (2023) Doctoral Thexos Examination - Ghozian Aulia Pradhana, University, (Internal Examiner)
  23. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'candidature Defence ' - Li Jingfang, University, (Internal Examiner)
  24. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'candidature Defence ' - Ghozian Aulia Pradhana, University, (Internal Examiner)
  25. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'proposal Defence ' - dan Li, University, (Reviewer)
  26. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (syahirah Rasman - Aoe190003), University, (Internal Assessor)
  27. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (nursyamira Shaid - 17072758/2), University, (Internal Assessor)
  28. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (mohammad Mainul Hossain - 17197995), University, (Internal Assessor)
  29. (2021) Panel Penilai Pembentangan Seminar : Ijazah Sarjana Sastera ( Adeela Binti Abu Bakar - S2027208/1), University, (Internal Assessor)
Contribution to external organisation
  1. (2025) Ai Research Project - Initiation of Tri-national Research Network On The Impact of ICT and Ai in Higher Education, International, (Resource Person)
  2. (2023) Pelantikan Sebagai Panel Pakar (media) Bagi Kajian Pelajar Doktor Falsafah Kesihatan Masyarakat Di Fakulti Perubatan UKM, National, (Resource Person)
  3. (2022) University Team Supervisor At Faqcheck Lab, National, (Expert Advisor)
Media appearance
  1. (2022) Mengulas Mengenai Fear of Missing Out (fomo) Dari Aspek Pemasaran (media Online : Malaysianow), National, (Discourse)

SUPERVISION

Under Graduate Students
  1. (2021) Wefresh
  2. (2021) Think Before You Post
  3. (2021) The Other Side of Media
  4. (2021) The era of rapid development of the Internet-whether people can use social media correctly
  5. (2021) Protect Yourself
  6. (2021) Connection : Short Film
  7. (2021) Angkara Media - Documentary
Postgraduate Student
PhD/ Doctoral
  1. (2025) Douyin Digital Charm: A Qualitative Study on The Appeal of Virtual Influencers Among Chinese Young People, ZHANG ZHAO
  2. (2025) A RESEARCH ON THE PROMOTION OF LOVE-THEMED TV SERIES IN DOUYIN SHORT VIDEOS, XINRUI YAO
  3. (2025) UNRAVELLING THE DIGITAL TAPESTRY: EXAMINING SOCIAL MEDIA'S IMPACT ON YOUTH WELL-BEING AND SELF-DISCLOSURE IN MALAYSIA, SITI FATIMAH BINTI BAHORI
  4. (2025) Pre-Figurative Cultural Era: The Status Quo of Elderly Influencers on TikTok and The Passing of Old Age, WENRUI LIANG
  5. (2025) Covid-19 Pandemic: Social Media, Civic Activism And Food Bank Campaign In Malaysia, HUEY WEN TAN
  6. (2025) Meta-Cinema Consciousness —A Study on the Auteur’s Policy of the, REN MENGCI
  7. (2025) Research on Aesthetic Ethics of Converged Media Images under the Integration of Culture and Technology, XUE TANG
  8. (2025) From South Korea To Malaysia Silent Vlog: A Qualitative Study on Voyeurism, Well-Being And Global Ordinary Life During Covid-19 Pandemic, KHAO YEN LING
  9. (2025) Survivability of Dhallywood –The Key Determinants for its Survival, BIKASH BHOWMICK
  10. (2025) Globalising China, Cultural Intimacy and Participatory Culture among Produce Camp Fans in Malaysia, YAO WANG
  11. (2025) The Constructing Of Malaysia’s National Image By Social Media Influencers To Douyin, YIFAN ZHU
  12. (2025) Media Representation of Pan-Chinese and Ethnic Minority Identities in Inner Mongolia: Inner Mongolia Daily, ZHAO XIAOJUAN
  13. (2025) Online Destination Image and Role of Local Travel Influencers in China’s All-For-One Tourism Campaign, JIANWEI DING
  14. (2025) EXPLORING THE IMPACT OF MEDIA PORTRAYALS ON INDIVIDUALS DIAGNOSED WITH ADULT ADHD IN CHINA: EXPERIENCE FROM DOUYIN, JIAN XINYU
  15. (2025) Flower Boy, Soft Masculinity and Negotiation of Self-Identity among Youth in China, LIU XIAOCUI
  16. (2025) Mediating Pseudo-Event: Covid-19, Digital Media And Heritage Tourism In Malacca, MUHAMMAD ARIF FITRI BIN AZIZAN
  17. (2025) News Framing and Reader Responses on Identity-Based Film Festivals in Indonesian News Portals, 2005 - 2020, AMIN SHABANA
  18. (2025) Overcoming COVID-19 Pandemic Precarity: Animal Crossing and Creative Gaming among Malaysian Players, TENGKU INTAN MAIMUNAH BINTI TENGKU SABRI
  19. (2024) Research on Jia Zhangke's Works Based on Grounded Theory (1995-2020), YIYAN WANG
  20. (2024) Female Fans’ Celebrity Worship and the Construction of Body Image among the Chaohua Online Community in China, XIAOYU FAN
  21. (2024) The Environmental Characteristics of Chinese Short Travel Videos and Their Potential Effects on Viewers’ Behavioural Intentions, LIN LI
  22. (2024) RESEARCH ON THE CULTURAL COMMUNICATION OF CHINESE ANIMATION IP BASED ON THE PERSPECTIVE OF CULTURAL TOURISM INTEGRATION, WANG YIWEN
  23. (2024) An In-depth analysis of the impact of fake news and media Circulation on racism in selection nations from year 2010-2020 and its role in public policy making, NGOO YEE JIN
  24. (2023) Peranan Wanita dalam Filem Marlina Si Pembunuh dalam Empat Babak dan Embun: Analisis Kritis terhadap Wacana Feminisme, PUTRI WAHYUNI
  25. (2021) THE ROLE OF VIRAL CONTENT ON SOCIAL MEDIA IN SHAPING URBAN YOUTH MINDSET CONCERNING SOLIDARITY, MASLIZA BINTI CHE OMAR
  26. (2021) Research on Anomie of Communication Ethics——Analysis Based on Social Transformation, Luo Chengdan
Master
  1. (2022) AMONG THE THORNS, THYE LEE LEE

TEACHING

Doctor Of Philosophy
  1. (2023) AVX8001 - Research Methodology
Master
  1. (2023) AQA7014 - Research Methodology for Creative Media
  2. (2021) AQA7008 - Advanced Screen Production
Bachelor
  1. (2023) AIM2019 - Broadcast Journalism
  2. (2023) AIM2012 - Directing: Principles and Practices
  3. (2023) AIM3006 - Documentary Production
  4. (2023) AIM1008 - Screen Production Techniques
  5. (2023) AIM2007 - Screen Writing
  6. (2021) AIM2012 - Directing: Principles and Practices

PATENT/ IPR

  • Mesin Yang Sebenar: Dunia Tanpa Masalah
    COPYRIGHT
  • A Date Amidst the Plague
    COPYRIGHT
  • Geology Museum: This Place Will Rock You
    COPYRIGHT
  • The Discovery
    COPYRIGHT
  • The Coffin Flies
    COPYRIGHT
  • Salin
    COPYRIGHT
  • WeFresh
    COPYRIGHT
  • The Other Side of Media
    COPYRIGHT
  • Angkara Media
    COPYRIGHT
  • Protect Yourself
    COPYRIGHT
  • Think Before You Post- Public Service Announcement (PSA
    COPYRIGHT
  • Connection
    COPYRIGHT
  • The era of rapid development of the Internet
    COPYRIGHT
  • Stop Dumping Pets
    COPYRIGHT
  • Distance
    COPYRIGHT
  • Let s Shop Small
    COPYRIGHT
  • Herd Immunity and You
    COPYRIGHT
  • Bluff: Promise of Truth
    COPYRIGHT
  • Scarecrow
    COPYRIGHT
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