Curriculum Vitae

DR. ROSYA IZYANIE BINTI SHAMSHUDEEN

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • rosya
  • 0379675655

AREAS OF EXPERTISE

  • SCREEN AND MEDIA CULTURE
    Film Studies
  • CONSUMPTION AND EVERYDAY LIFE
    Media studies, Broadcasting, Cultural Studies and Popular Culture

ACADEMIC QUALIFICATION

  • PHD, (Philosophy)
    Royal Melbourne Institute of Technology
  • MASCOM, (SCREEN STUDIES)
    Universiti Sains Malaysia (USM)
  • BACHELOR OF COMMUNICATION, (Communication)
    Universiti Putra Malaysia (UPM)

ADMINISTRATIVE DUTIES

  • PELANTIKAN SEBAGAI AHLI JAWATANKUASA ETIKA PENYELIDIKAN KEMANUSIAAN BUKAN PERUBATAN (UMREC)
    10 Jun 2024 - 01 Feb 2026 (University Malaya)
  • PELANTIKAN SEBAGAI AHLI JAWATANKUASA PENCIPTAAN NILAI DAN PERUSAHAAN
    01 Apr 2023 - 31 Mar 2025 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • PELANTIKAN SEBAGAI PENYELARAS KEBOLEHPASARAN GRADUAN IJAZAH DASAR
    15 Nov 2023 - 31 Oct 2024 (University Malaya)
  • PELANTIKAN SEBAGAI PENYELARAS PROGRAM SARJANA PENGAJIAN MEDIA
    11 Jul 2023 - 10 Jul 2024 (Department)
  • Pakar Penasihat Pembangunan Konten Multimedia (Video)
    19 Jul 2021 - 20 Jul 2022 (University Malaya)
  • Assistant Director
    23 Aug 2021 - 23 Aug 2021 (University Malaya)

MEMBERSHIPS

  • JURNAL PENGAJIAN MEDIA MALAYSIA (JPMM), UNIVERSITI MALAYA, ASSOCIATE EDITOR
    2021 to 2024 (National)
  • MALAYSIAN JOURNAL OF COMMUNICATION (JKMJC) SECTION EDITOR, EDITORIAL BOARD
    2021 to 2024 (International)
  • ALUMNI, RMIT UNIVERSITY, MEMBER
    Since 2013 (International)
  • MEMBERSHIP OF MALAYSIAN ASSOCIATION OF COMMUNICATION EDUCATORS (MACE), MEMBER
    2021 to 2022 (National)
  • AHLI JAWATANKUASA PENGGAMBARAN HARI KEMERDEKAAN UNIVERSITI MALAYA 2021, COMMITTEE MEMBER
    2021 to 2021 (University)

PUBLICATIONS

Article in Journal
  1. Mohamed, A. S., Mustapha, N. F., Shamshudeen, R. I., & Rouyan, N. M. (2021). Oral Communication Strategies Preferences in Arabic Debate among Non-Arabic Speakers. International Journal of Academic Research in Business and Social Sciences, 11(9), 131-151. http://dx.doi.org/10.6007/IJARBSS/v11-i9/10758
  2. Mohamed Salleh, S. Shamshudeen, R.I., Wan Abas, W. A., Tamam, Ezhar. (2019). Determining media use competencies in media literacy curriculum design for the digital society: A modified 2-Wave Delphi method. SEARCH Journal of Media and Communication Research. 11(1), 17-36
  3. Mohd Zain, A., Tamam, E. & Shamshudeen, R., I. (2015). Skop sensitiviti pelajar Islam terhadap hukum halal haram urusan muamalat. Jurnal Pengguna Malaysia, 24, 69-95.
  4. Soo, S. S, Ahmad, A. B., Hasan, H., & Shamshudeen, R. I. (2015). Pendedahan media terhadap iklan kanser serviks, Jurnal Komunikasi: Malaysian Journal of Communication, 31(2), 263-278.
  5. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014). A metaphoric rhetorical criticism on aminuddin baki s speech: some preliminary findings. Jurnal Komunikasi: Malaysian Journal of Communication, 30(2), 21-40.
  6. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014). A metaphoric rhetorical criticism on aminuddin baki s speech: some preliminary findings. Jurnal Komunikasi: Malaysian Journal of Communication, 30(2), 21-40.
  7. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014)., Metaphor of Progress : A Metaphoric Rhetorical Criticism on Aminuddin Baki s Torch Movement Speech 2 . Procedia - Social and Behavioral Sciences.155. 526 532. http://dx.doi.org/10.1016/j.sbspro.2014.10.334
  8. Shamshudeen, R. I., & Morris, B. (2014). No hugging please, we are Muslims : Akademi Fantasia, Malay television audiences and the negotiation of global popular cultural forms. Asian Journal of Communication, 24 (2), 142- 157. http://dx.doi.org/10.1080/01292986.2013.839725
Scopus
  1. Ding J., Md Syed M.A., Shamshudeen R.I. (2024). Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China s Cultural Heritage Destination and Narrative Strategy in Travel Vlogs, Journal of China Tourism Research. . doi:10.1080/19388160.2024.2356862
  2. Fan X., Shamshudeen R.I., Rahamad M.S. (2024). Empowering Chinese Young Female Fans on Social Media through Artificial Intelligence to Control their Body Image, Comunicar. 32(78), 249-264. doi:10.58262/V32I78.20
  3. Fan X., Shamshudeen R.I., Rahamad M.S. (2024). The Guiding Role of Social Media in the Socialization of Celebrity Fans, Studies in Media and Communication. 12(2), 50-64. doi:10.11114/smc.v12i2.6608
  4. Md Syed M.A., Shamshudeen R.I., Runnel C., Abidin M.Z.Z. (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, Plaridel. 21(1), 183-214. doi:10.52518/2023-11ssra
  5. Wang Y., Md Syed M.A., Shamshudeen R.I. (2024). Reciprocity and negotiation: exploring the portrayal of the Chinese entertainment world in Malaysian news media coverage, Communication Research and Practice. . doi:10.1080/22041451.2024.2349435
  6. Ding J., Md Syed M.A., Shamshudeen R.I. (2023). Exploring the Status Quo of All-for-one Tourism Development in Meishan City, China: Insights from Local Travel Influencers, Studies in Media and Communication. 11(7), 166-179. doi:10.11114/SMC.V11I7.6329
  7. Ding J., Syed M.A.M., Shamshudeen R.I. (2023). From Serendipity to Sustainability: Exploring the Content Creation and Sharing Experiences of Local Travel Influencers in China, Studies in Media and Communication. 11(6), 34-49. doi:10.11114/smc.v11i6.6116
  8. Razali A., Pauzi N., Maraya R.A.L., Shamshudeen R.I., Razali N.A., Luqman M. (2023). Environmental Impact on Relapse and Motivation Recovery Among Drug Addicts, Journal of Intercultural Communication. 23(3), 28-42. doi:10.36923/jicc.v23i3.122
  9. Shamshudeen R.I., Muhammad N.M.N., Salleh S.M., Ahmad M., Abas W.A.W. (2023). The Delphi Study in Media Literacy (MEDLIT) Erasmus+ Project: Lessons Learnt, Jurnal Komunikasi: Malaysian Journal of Communication. 39(2), 174-193. doi:10.17576/JKMJC-2023-3902-10
  10. Syed M.A.M., Runnel C., Shamshudeen R.I. (2023). Watching competencies: Malay women, Turkish serial dramas and Islamic modernity, International Journal of Media and Cultural Politics. 19(1), 101-120. doi:10.1386/macp_00075_1
  11. Juneidi S., Osman M.N., Yasin M.A.-I., Shamshudeen R.I., Ali M.N.S. (2021). The representations of palestinians behavioral attributes in hollywood movies from 2000 to 2014, Jurnal Komunikasi: Malaysian Journal of Communication. 37(1), 258-273. doi:10.17576/JKMJC-2021-3701-15
Chapter in Books
  1. Razali, A., Nik Nazli, N.N.N., Razali, N.A. & Shamshudeen, R.I . (2023). Teori Peneguhan Motivasi. In Razali, A. , Abdul Wahab, N. E. T. & Zakaria, Z.Teori-Teori Terpilih dalam Sains Sosial. (pp. 127-146). Penerbit Universiti Malaysa.
  2. Shamshudeen, R. I., & Bolong, J. (2014). Format dan Naratif Akademi Fantasia: Perubahan dalam Cita Rasa Penontonan Televisyen di Malaysia. In Md Azalanshah M. S. (Ed.), Media dan Perubahan Sosial di Malaysia: Kemodenan, Identiti dan Khalayak.
Other Publications
  1. #Merdeka: Video #Malaysiaprihatin Universiti Malaya Berbakti 2021 - Creative/Art Work

RESEARCH PROJECT

National
  1. 2024 - 2026, Fundamental Research Grant Scheme (FRGS)
    Developing An Intervention Tool In Enhancing Subjective Well-being Using Short Films For High-risk Teenagers ( Principal Investigator(PI))
  2. 2023 - 2025, UM Living Labs @ UMSDC
    Developing Effective Social Media Content On Promoting Zero Waste Practices & Reducing Single-use Plastics Consumption In The Universiti Malaya Community ( Co-Researcher)
  3. 2024 - 2025, Government Agency
    Gaya Hidup, Ketagihan Vape Dan Penyalahgunaan Dadah Dalam Kalangan Remaja Di Malaysia ( Co-Researcher)
  4. 2023 - 2024, RU Geran - UMCares
    Assimilation Of Proper Waste Management, Recycling And Upcycling Habits At Secondary School Communities ( Co-Researcher)
  5. 2018 - 2022, Projek Geran Putra
    CELEBRATING THE NEW ERA OF REALITY TV: UNDERSTANDING REALITY TALENT SHOWS IN MALAYSIA ( Co-Researcher)
International
  1. 2016 - 2018, International Funding
    International Media Studies: Media Literacy as Media Competence Program for Social Change (MEDLIT), ( Consultant)
University
  1. 2021 - 2024, University Grant
    Media Industry In The Face Of Covid-19 Pandemic: Mediatization And Changing Role Of Media Organisation ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Pemeriksa Luar Sarjana Pengajian Media (Secara Berkursus), Universiti Malaya
    01 Apr 2018 - 01 Apr 2020 (National)
  • Penilai Luar Bagi Program Deemed Akredited UiTM - Mc227/247, UiTM
    01 Apr 2018 - 01 Apr 2018 (National)
  • Pengadil Bagi Mooc Competition At 1st International Media Literacy (Medlit) Conference 2018, Erasmus+
    01 Apr 2018 - 01 Apr 2018 (International)
  • Juri Pertandingan Video Raya Pendek Sempena Majlis Rumah Terbuka Aidilfitri UKM 2018, Universiti Kebangsaan Malaysia
    01 Apr 2018 - 01 Apr 2018 (National)

PAPER PRESENTED

PLENARY SPEAKER
  1. Broadcasting Landscape and Regulation in Malaysia, Indonesia Broadcasting Conference 2024, Komisi Penyiaran Indonesia (KPI) (International) (30 Oct 2024 - 30 Oct 2024)
INVITED SPEAKER
  1. Registering Copyright and Other IPRS, Seminar Research Management Unit, Fakulti Sastera dan Sains Sosial (University) (06 Jun 2024 - 06 Jun 2024)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) Appointment as Internal Examiner for Doctor of Philosophy - Fan Wenjing, University, (Internal Examiner)
  2. (2024) Pelantikan Sebagai Panel Penilai Bagi Candidature Defence - Ronghua Jiang, University, (Internal Examiner)
  3. (2024) Internal Examiner : Doctoral Thesis Examiner - Touhida Tasnima, University, (Internal Examiner)
  4. (2024) Pelantikan Sebagai Panel Penilai Bagi Candidature Defence - Qi Wang, University, (Internal Examiner)
  5. (2024) Internal Examiner : Doctoral Thesis Examiner - Firdaus El Hadi, University, (Internal Examiner)
  6. (2024) Appointment as Internal Examiner Master Dissertation - Soh Wuu Shyong, University, (Internal Examiner)
  7. (2024) Panel Penilai Bagi Candidature Defence - Wang Qi Hui, University, (Internal Examiner)
  8. (2024) Panel Penilai Bagi Candidature Defence - Mao Wenyu, University, (Internal Examiner)
  9. (2024) Panel Penilai Bagi Candidature Defence - Giona Wang Qi Hui (Second Cd), University, (Internal Examiner)
  10. (2024) Internal Examiner : Doctoral Thesis Examiner - Farhana Izzati Binti Yaheya, University, (Internal Examiner)
  11. (2024) Pelantikan Panel Penilai Bagi Proposal Defence - Bai Yilin, University, (Reviewer)
  12. (2024) Pelantikan Sebagai Panel Penilai Bagi Candidature Defence - Umar Hakim Mohd Hasri, University, (Internal Examiner)
  13. (2023) Doctoral Thexos Examination - Ghozian Aulia Pradhana, University, (Internal Examiner)
  14. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'Candidature Defence ' - Li Jingfang, University, (Internal Examiner)
  15. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'Candidature Defence ' - Ghozian Aulia Pradhana, University, (Internal Examiner)
  16. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'Proposal Defence ' - dan Li, University, (Reviewer)
  17. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (Syahirah Rasman - Aoe190003), University, (Internal Assessor)
  18. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (Nursyamira Shaid - 17072758/2), University, (Internal Assessor)
  19. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (Mohammad Mainul Hossain - 17197995), University, (Internal Assessor)
  20. (2021) Panel Penilai Pembentangan Seminar : Ijazah Sarjana Sastera ( Adeela Binti Abu Bakar - S2027208/1), University, (Internal Assessor)
Contribution to external organisation
  1. (2022) University Team Supervisor At Faqcheck Lab, National, (Expert Advisor)
Media appearance
  1. (2022) Mengulas Mengenai Fear of Missing Out (Fomo) Dari Aspek Pemasaran (Media Online : Malaysianow), National, (Discourse)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Research on the Development and Style of Documentaries in the New Media Era, ZHAO ZHANG
  2. (2024) Research on Jia Zhangke's Works Based on Grounded Theory (1995-2020), YIYAN WANG
  3. (2024) A RESEARCH ON THE PROMOTION OF LOVE-THEMED TV SERIES IN DOUYIN SHORT VIDEOS, XINRUI YAO
  4. (2024) UNRAVELLING THE DIGITAL TAPESTRY: EXAMINING SOCIAL MEDIA'S IMPACT ON YOUTH WELL-BEING AND SELF-DISCLOSURE IN MALAYSIA, SITI FATIMAH BINTI BAHORI
  5. (2024) Pre-Figurative Cultural Era: The Status Quo of Elderly Influencers on TikTok and The Passing of Old Age, WENRUI LIANG
  6. (2024) Covid-19 Pandemic: Social Media, Civic Activism And Food Bank Campaign In Malaysia, HUEY WEN TAN
  7. (2024) Meta-Cinema Consciousness —A Study on the Auteur’s Policy of the, MENGCI REN
  8. (2024) Fan Culture: A Qualitative Study Of Celebrity Worship And Body Image among Young Women In China, XIAOYU FAN
  9. (2024) The Environmental Characteristics of Chinese Short Videos and Impact on User Travel Intentions, LI LIN
  10. (2024) The Environmental Characteristics of Chinese Short Videos and Impact on User Travel Intentions, LI LIN
  11. (2024) Research on Aesthetic Ethics of Converged Media Images under the Integration of Culture and Technology, XUE TANG
  12. (2024) From South Korea To Malaysia Silent Vlog: A Qualitative Study on Voyeurism, Well-Being And Global Ordinary Life During Covid-19 Pandemic, KHAO YEN LING
  13. (2024) Survivability of Dhallywood –The Key Determinants for its Survival, BIKASH BHOWMICK
  14. (2024) Compensatory self-presentation of short video users from the perspective of context collapse, YAO WANG
  15. (2024) The Constructing Of Malaysia’s National Image By Social Media Influencers To Douyin, YIFAN ZHU
  16. (2024) communication, media studies, advertising, ZHAO XIAOJUAN
  17. (2024) Research of Image Construction Strategy of China Rural Tourism Destinations From Tik Tok Short Video Content Perspective, JIANWEI DING
  18. (2024) EXPLORING THE IMPACT OF MEDIA PORTRAYALS ON INDIVIDUALS DIAGNOSED WITH ADULT ADHD IN CHINA: EXPERIENCE FROM DOUYIN, JIAN XINYU
  19. (2024) RESEARCH ON THE CULTURAL COMMUNICATION OF CHINESE ANIMATION IP BASED ON THE PERSPECTIVE OF CULTURAL TOURISM INTEGRATION, WANG YIWEN
  20. (2024) THE MODERATING EFFECT OF CUSTOMER-BRAND ENGAGEMENT AMONG YOUNG PEOPLE AND IT’S RELATIONSHIP BETWEEN SOCIAL MEDIA CONTENT MARKETING (SMCM) AND BRAND HEALTH AMONG FASHION INDUSTRY, LIU XIAOCUI
  21. (2024) Mediating Pseudo-Event: Covid-19, Digital Media And Heritage Tourism In Malacca, MUHAMMAD ARIF FITRI BIN AZIZAN
  22. (2024) INDONESIAN NEWS WEBSITES FRAME THE POST REFORMATION FILM FESTIVALS (A COMPARATIVE CONTENT ANALYSIS STUDY), AMIN SHABANA
  23. (2024) An In-depth analysis of the impact of fake news and media Circulation on racism in selection nations from year 2010-2020 and its role in public policy making, NGOO YEE JIN
  24. (2024) Autoethnography of Video Gaming During World Pandemic, TENGKU INTAN MAIMUNAH BINTI TENGKU SABRI
  25. (2023) Peranan Wanita dalam Filem Marlina Si Pembunuh dalam Empat Babak dan Embun: Analisis Kritis terhadap Wacana Feminisme, PUTRI WAHYUNI
  26. (2021) THE ROLE OF VIRAL CONTENT ON SOCIAL MEDIA IN SHAPING URBAN YOUTH MINDSET CONCERNING SOLIDARITY, MASLIZA BINTI CHE OMAR
  27. (2021) Research on Anomie of Communication Ethics——Analysis Based on Social Transformation, Luo Chengdan
Master
  1. (2022) AMONG THE THORNS, THYE LEE LEE
Under Graduate Students
  1. (2021) Wefresh
  2. (2021) Think Before You Post
  3. (2021) The Other Side of Media
  4. (2021) The era of rapid development of the Internet-whether people can use social media correctly
  5. (2021) Protect Yourself
  6. (2021) Connection : Short Film
  7. (2021) Angkara Media - Documentary

TEACHING

Master
  1. (2021) AQA7008 - Advanced Screen Production
Bachelor
  1. (2021) AIM2012 - Directing: Principles and Practices

PATENT/IPR

  • WeFresh
    COPYRIGHT
  • The Other Side of Media
    COPYRIGHT
  • Angkara Media
    COPYRIGHT
  • Protect Yourself
    COPYRIGHT
  • Think Before You Post- Public Service Announcement (PSA
    COPYRIGHT
  • Connection
    COPYRIGHT
  • The era of rapid development of the Internet
    COPYRIGHT
  • Stop Dumping Pets
    COPYRIGHT
  • Distance
    COPYRIGHT
  • Let s Shop Small
    COPYRIGHT
  • Herd Immunity and You
    COPYRIGHT
  • Bluff: Promise of Truth
    COPYRIGHT
  • Scarecrow
    COPYRIGHT
  • Adaptation
    COPYRIGHT
  • Mechanised Bird
    COPYRIGHT
  • China s Power
    COPYRIGHT
  • Covid-19 PSA: Protect Yourself
    COPYRIGHT
  • Our Interlude
    COPYRIGHT
  • Keep Calm
    COPYRIGHT
  • Do Your Part
    COPYRIGHT