Curriculum Vitae

DR. ROSYA IZYANIE BINTI SHAMSHUDEEN

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • rosya
  • 0379675655

AREAS OF EXPERTISE

  • SCREEN AND MEDIA CULTURE
    Film Studies
  • CONSUMPTION AND EVERYDAY LIFE
    Media studies, Broadcasting, Cultural Studies and Popular Culture

ACADEMIC QUALIFICATION

  • PHD, (Philosophy)
    Royal Melbourne Institute of Technology
  • MASCOM, (SCREEN STUDIES)
    Universiti Sains Malaysia (USM)
  • BACHELOR OF COMMUNICATION, (Communication)
    Universiti Putra Malaysia (UPM)

ADMINISTRATIVE DUTIES

  • Pakar Penasihat Pembangunan Konten Multimedia (Video)
    19 Jul 2021 - 20 Jul 2022 (University Malaya)
  • Assistant Director
    23 Aug 2021 - 23 Aug 2021 (University Malaya)

MEMBERSHIPS

  • JURNAL PENGAJIAN MEDIA MALAYSIA (JPMM), UNIVERSITI MALAYA, ASSOCIATE EDITOR
    2021 to 2024 (National)
  • MALAYSIAN JOURNAL OF COMMUNICATION (JKMJC) SECTION EDITOR, EDITORIAL BOARD
    2021 to 2024 (International)
  • ALUMNI, RMIT UNIVERSITY, MEMBER
    Since 2013 (International)
  • MEMBERSHIP OF MALAYSIAN ASSOCIATION OF COMMUNICATION EDUCATORS (MACE), MEMBER
    2021 to 2022 (National)
  • AHLI JAWATANKUASA PENGGAMBARAN HARI KEMERDEKAAN UNIVERSITI MALAYA 2021, COMMITTEE MEMBER
    2021 to 2021 (University)

PUBLICATIONS

Article in Journal
  1. Mohamed, A. S., Mustapha, N. F., Shamshudeen, R. I., & Rouyan, N. M. (2021). Oral Communication Strategies Preferences in Arabic Debate among Non-Arabic Speakers. International Journal of Academic Research in Business and Social Sciences, 11(9), 131-151. http://dx.doi.org/10.6007/IJARBSS/v11-i9/10758
  2. Mohamed Salleh, S. Shamshudeen, R.I., Wan Abas, W. A., Tamam, Ezhar. (2019). Determining media use competencies in media literacy curriculum design for the digital society: A modified 2-Wave Delphi method. SEARCH Journal of Media and Communication Research. 11(1), 17-36
  3. Mohd Zain, A., Tamam, E. & Shamshudeen, R., I. (2015). Skop sensitiviti pelajar Islam terhadap hukum halal haram urusan muamalat. Jurnal Pengguna Malaysia, 24, 69-95.
  4. Soo, S. S, Ahmad, A. B., Hasan, H., & Shamshudeen, R. I. (2015). Pendedahan media terhadap iklan kanser serviks, Jurnal Komunikasi: Malaysian Journal of Communication, 31(2), 263-278.
  5. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014). A metaphoric rhetorical criticism on aminuddin baki s speech: some preliminary findings. Jurnal Komunikasi: Malaysian Journal of Communication, 30(2), 21-40.
  6. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014). A metaphoric rhetorical criticism on aminuddin baki s speech: some preliminary findings. Jurnal Komunikasi: Malaysian Journal of Communication, 30(2), 21-40.
  7. Shah, D. F. J. S. H., Muati, A., Hasan, H., Shamshudeen, R. I., & Ibrahim, F. (2014)., Metaphor of Progress : A Metaphoric Rhetorical Criticism on Aminuddin Baki s Torch Movement Speech 2 . Procedia - Social and Behavioral Sciences.155. 526 532. http://dx.doi.org/10.1016/j.sbspro.2014.10.334
  8. Shamshudeen, R. I., & Morris, B. (2014). No hugging please, we are Muslims : Akademi Fantasia, Malay television audiences and the negotiation of global popular cultural forms. Asian Journal of Communication, 24 (2), 142- 157. http://dx.doi.org/10.1080/01292986.2013.839725
Scopus
  1. Ding J., Md Syed M.A., Shamshudeen R.I. (2024). Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China s Cultural Heritage Destination and Narrative Strategy in Travel Vlogs, Journal of China Tourism Research. . doi:10.1080/19388160.2024.2356862
  2. Fan X., Shamshudeen R.I., Rahamad M.S. (2024). Empowering Chinese Young Female Fans on Social Media through Artificial Intelligence to Control their Body Image, Comunicar. 32(78), 249-264. doi:10.58262/V32I78.20
  3. Fan X., Shamshudeen R.I., Rahamad M.S. (2024). The Guiding Role of Social Media in the Socialization of Celebrity Fans, Studies in Media and Communication. 12(2), 50-64. doi:10.11114/smc.v12i2.6608
  4. Md Syed M.A., Shamshudeen R.I., Runnel C., Abidin M.Z.Z. (2024). Narrative of Malaysian modernity: COVID-19, Malay women portrayals and popular television serials, Plaridel. 21(1), 183-214. doi:10.52518/2023-11ssra
  5. Wang Y., Md Syed M.A., Shamshudeen R.I. (2024). Reciprocity and negotiation: exploring the portrayal of the Chinese entertainment world in Malaysian news media coverage, Communication Research and Practice. . doi:10.1080/22041451.2024.2349435
  6. Ding J., Md Syed M.A., Shamshudeen R.I. (2023). Exploring the Status Quo of All-for-one Tourism Development in Meishan City, China: Insights from Local Travel Influencers, Studies in Media and Communication. 11(7), 166-179. doi:10.11114/SMC.V11I7.6329
  7. Ding J., Syed M.A.M., Shamshudeen R.I. (2023). From Serendipity to Sustainability: Exploring the Content Creation and Sharing Experiences of Local Travel Influencers in China, Studies in Media and Communication. 11(6), 34-49. doi:10.11114/smc.v11i6.6116
  8. Razali A., Pauzi N., Maraya R.A.L., Shamshudeen R.I., Razali N.A., Luqman M. (2023). Environmental Impact on Relapse and Motivation Recovery Among Drug Addicts, Journal of Intercultural Communication. 23(3), 28-42. doi:10.36923/jicc.v23i3.122
  9. Shamshudeen R.I., Muhammad N.M.N., Salleh S.M., Ahmad M., Abas W.A.W. (2023). The Delphi Study in Media Literacy (MEDLIT) Erasmus+ Project: Lessons Learnt, Jurnal Komunikasi: Malaysian Journal of Communication. 39(2), 174-193. doi:10.17576/JKMJC-2023-3902-10
  10. Syed M.A.M., Runnel C., Shamshudeen R.I. (2023). Watching competencies: Malay women, Turkish serial dramas and Islamic modernity, International Journal of Media and Cultural Politics. 19(1), 101-120. doi:10.1386/macp_00075_1
  11. Juneidi S., Osman M.N., Yasin M.A.-I., Shamshudeen R.I., Ali M.N.S. (2021). The representations of palestinians behavioral attributes in hollywood movies from 2000 to 2014, Jurnal Komunikasi: Malaysian Journal of Communication. 37(1), 258-273. doi:10.17576/JKMJC-2021-3701-15
Chapter in Books
  1. Razali, A., Nik Nazli, N.N.N., Razali, N.A. & Shamshudeen, R.I . (2023). Teori Peneguhan Motivasi. In Razali, A. , Abdul Wahab, N. E. T. & Zakaria, Z.Teori-Teori Terpilih dalam Sains Sosial. (pp. 127-146). Penerbit Universiti Malaysa.
  2. Shamshudeen, R. I., & Bolong, J. (2014). Format dan Naratif Akademi Fantasia: Perubahan dalam Cita Rasa Penontonan Televisyen di Malaysia. In Md Azalanshah M. S. (Ed.), Media dan Perubahan Sosial di Malaysia: Kemodenan, Identiti dan Khalayak.
Other Publications
  1. #Merdeka: Video #Malaysiaprihatin Universiti Malaya Berbakti 2021 - Creative/Art Work

RESEARCH PROJECT

National
  1. 2024 - 2026, Fundamental Research Grant Scheme (FRGS)
    Developing An Intervention Tool In Enhancing Subjective Well-being Using Short Films For High-risk Teenagers ( Principal Investigator(PI))
  2. 2018 - 2022, Projek Geran Putra
    CELEBRATING THE NEW ERA OF REALITY TV: UNDERSTANDING REALITY TALENT SHOWS IN MALAYSIA ( Co-Researcher)
International
  1. 2016 - 2018, International Funding
    International Media Studies: Media Literacy as Media Competence Program for Social Change (MEDLIT), ( Consultant)
University
  1. 2021 - 2024, University Grant
    Media Industry In The Face Of Covid-19 Pandemic: Mediatization And Changing Role Of Media Organisation ( Principal Investigator(PI))

CONSULTANCY PROJECT

  • Pemeriksa Luar Sarjana Pengajian Media (Secara Berkursus), Universiti Malaya
    01 Apr 2018 - 01 Apr 2020 (National)
  • Penilai Luar Bagi Program Deemed Akredited UiTM - Mc227/247, UiTM
    01 Apr 2018 - 01 Apr 2018 (National)
  • Pengadil Bagi Mooc Competition At 1st International Media Literacy (Medlit) Conference 2018, Erasmus+
    01 Apr 2018 - 01 Apr 2018 (International)
  • Juri Pertandingan Video Raya Pendek Sempena Majlis Rumah Terbuka Aidilfitri UKM 2018, Universiti Kebangsaan Malaysia
    01 Apr 2018 - 01 Apr 2018 (National)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'Candidature Defence ' - Li Jingfang, University, (Internal Examiner)
  2. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'Candidature Defence ' - Ghozian Aulia Pradhana, University, (Internal Examiner)
  3. (2022) Panel Penilai Bagi Seminar Ijazah Tinggi 'Proposal Defence ' - dan Li, University, (Reviewer)
  4. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (Syahirah Rasman - Aoe190003), University, (Internal Assessor)
  5. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (Nursyamira Shaid - 17072758/2), University, (Internal Assessor)
  6. (2021) Panel Penilai Pembentangan Seminar Ijazah Tinggi (Mohammad Mainul Hossain - 17197995), University, (Internal Assessor)
  7. (2021) Panel Penilai Pembentangan Seminar : Ijazah Sarjana Sastera ( Adeela Binti Abu Bakar - S2027208/1), University, (Internal Assessor)
Contribution to external organisation
  1. (2022) University Team Supervisor At Faqcheck Lab, National, (Expert Advisor)
Media appearance
  1. (2022) Mengulas Mengenai Fear of Missing Out (Fomo) Dari Aspek Pemasaran (Media Online : Malaysianow), National, (Discourse)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) Pre-Figurative Cultural Era: The Status Quo of Elderly Influencers on TikTok and The Passing of Old Age, WENRUI LIANG
  2. (2024) Covid-19 Pandemic: Social Media, Civic Activism And Food Bank Campaign In Malaysia, HUEY WEN TAN
  3. (2024) Fan Culture: A Qualitative Study Of Celebrity Worship And Body Image among Young Women In China, XIAOYU FAN
  4. (2024) Research on Aesthetic Ethics of Converged Media Images under the Integration of Culture and Technology, XUE TANG
  5. (2024) From South Korea To Malaysia Silent Vlog: A Qualitative Study on Voyeurism, Well-Being And Global Ordinary Life During Covid-19 Pandemic, KHAO YEN LING
  6. (2024) Survivability of Dhallywood –The Key Determinants for its Survival, BIKASH BHOWMICK
  7. (2024) Compensatory self-presentation of short video users from the perspective of context collapse, YAO WANG
  8. (2024) The Constructing Of Malaysia’s National Image By Social Media Influencers To Douyin, YIFAN ZHU
  9. (2024) communication, media studies, advertising, ZHAO XIAOJUAN
  10. (2024) Research of Image Construction Strategy of China Rural Tourism Destinations From Tik Tok Short Video Content Perspective, JIANWEI DING
  11. (2024) THE MODERATING EFFECT OF CUSTOMER-BRAND ENGAGEMENT AMONG YOUNG PEOPLE AND IT’S RELATIONSHIP BETWEEN SOCIAL MEDIA CONTENT MARKETING (SMCM) AND BRAND HEALTH AMONG FASHION INDUSTRY, LIU XIAOCUI
  12. (2024) Mediating Pseudo-Event: Covid-19, Digital Media And Heritage Tourism In Malacca, MUHAMMAD ARIF FITRI BIN AZIZAN
  13. (2024) INDONESIAN NEWS WEBSITES FRAME THE POST REFORMATION FILM FESTIVALS (A COMPARATIVE CONTENT ANALYSIS STUDY), AMIN SHABANA
  14. (2024) An In-depth analysis of the impact of fake news and media Circulation on racism in selection nations from year 2010-2020 and its role in public policy making, NGOO YEE JIN
  15. (2024) Autoethnography of Video Gaming During World Pandemic, TENGKU INTAN MAIMUNAH BINTI TENGKU SABRI
  16. (2024) Meta-Cinema Consciousness —A Study on the Auteur’s Policy of the, MENGCI REN
  17. (2021) THE ROLE OF VIRAL CONTENT ON SOCIAL MEDIA IN SHAPING URBAN YOUTH MINDSET CONCERNING SOLIDARITY, MASLIZA BINTI CHE OMAR
  18. (2021) Research on Anomie of Communication Ethics——Analysis Based on Social Transformation, Luo Chengdan
Under Graduate Students
  1. (2021) Wefresh
  2. (2021) Think Before You Post
  3. (2021) The Other Side of Media
  4. (2021) The era of rapid development of the Internet-whether people can use social media correctly
  5. (2021) Protect Yourself
  6. (2021) Connection : Short Film
  7. (2021) Angkara Media - Documentary

TEACHING

Master
  1. (2021) AQA7008 - Advanced Screen Production
Bachelor
  1. (2021) AIM2012 - Directing: Principles and Practices

PATENT/IPR

  • WeFresh
    COPYRIGHT
  • The Other Side of Media
    COPYRIGHT
  • Angkara Media
    COPYRIGHT
  • Protect Yourself
    COPYRIGHT
  • Think Before You Post- Public Service Announcement (PSA
    COPYRIGHT
  • Connection
    COPYRIGHT
  • The era of rapid development of the Internet
    COPYRIGHT
  • China s Power
    COPYRIGHT
  • Covid-19 PSA: Protect Yourself
    COPYRIGHT
  • Our Interlude
    COPYRIGHT
  • Keep Calm
    COPYRIGHT
  • Do Your Part
    COPYRIGHT
  • Stop Dumping Pets
    COPYRIGHT
  • Distance
    COPYRIGHT
  • Let s Shop Small
    COPYRIGHT
  • Herd Immunity and You
    COPYRIGHT
  • Bluff: Promise of Truth
    COPYRIGHT
  • Scarecrow
    COPYRIGHT
  • Adaptation
    COPYRIGHT
  • Mechanised Bird
    COPYRIGHT