Curriculum Vitae

DR. RAJENTHYRAN A/L AYAVOO

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics

BIOGRAPHY

Dr. Rajenthyran Ayavoo is a senior lecturer in the Department of Management and Marketing within the Faculty of Business and Economics at the prestigious Universiti Malaya (UM). His extensive academic and industry background has made him a prominent figure in the field of business management, particularly in the areas of technology, innovation, and sustainability.

Dr. Raj holds a Ph.D. in Business Management, focusing on Technologies Capabilities and Innovation Collaboration. He earned this esteemed PhD degree from the renowned Alliance Manchester Business School at the University of Manchester, United Kingdom. His research interests are deeply rooted in technology and innovation, with a primary emphasis on capabilities development and inter-organizational collaboration. His research portfolio encompasses a broad spectrum of topics, including technology transfer, collaboration, knowledge management, entrepreneurship, green innovation, sustainability, Environmental, Social and Governance (ESG) practices, and collaborative research and development (R&D) in technology and service industries. This diverse range of interests underscores his dedication to advancing knowledge in the ever-evolving field of business management.

Dr. Raj's commitment to research is further evidenced by his role as a Doctoral Fellow at the Manchester Institute of Innovation Research (MIoIR) - Alliance Manchester Business School. This position allows him to contribute actively to cutting-edge research in innovation and technology management.

Beyond his academic achievements, Dr. Raj has gained valuable practical experience during his tenure in the financial sector. With over six years of industry experience, he has worked with various esteemed financial institutions in Malaysia, including Eon Bank, Hong Leong Bank, AmBank, and CIMB Bank. His expertise in areas such as personal financing, credit on mortgages, business loans, SME financing, and others adds a practical dimension to his academic work.

In summary, Dr. Rajenthyran Ayavoo's impressive academic background, research accomplishments, and extensive industrial experience make him a respected and influential figure in the field of business management, particularly in the domains of technology, innovation, sustainability, and ESG practices. His ability to bridge the gap between theory and practice enhances both his academic contributions and his impact on the business and academic communities.

AREAS OF EXPERTISE

  • TECHNOLOGICAL CAPABILITY, INNOVATION, COLLABORATION, STRATEGIC MANAGEMENT, KNOWLEDGE MANAGEMENT, MIXED METHODS

ACADEMIC QUALIFICATION

  • PhD (Business & Management), (Business and Management)
    University of Manchester, United Kingdom
  • MBA (HR), (Business Administration)
    Universiti Kebangsaan Malaysia (UKM)
  • BIBM (Hons), (International Business Management)
    Universiti Utara Malaysia (UUM)

ADMINISTRATIVE DUTIES

  • Task Force Member
    04 Jul 2022 - 03 Jul 2025 (Department of Management & Marketing, Faculty of Business and Economics)
  • TASK FORCE MEMBERS OF STUDENT MOBILITY PROGRAM (INBOUND AND OUTBOUND)
    14 Jul 2021 - present (Department of Management & Marketing, Faculty of Business & Accountancy)
  • Task Force Member
    18 Oct 2022 - 17 Oct 2023 (University Malaya)
  • Task Force Member
    07 Sep 2022 - 07 Sep 2023 (University Malaya)
  • TASK FORCE MEMBER OF OPEN AND DISTANCE LEARNING (ODL) - FOR MASTER OF MANAGEMENT (MM)
    03 Sep 2021 - 03 Sep 2023 (Department of Management & Marketing, Faculty of Business & Accountancy)
  • Coordinator
    27 Jul 2021 - 27 Jul 2023 (Department of Management & Marketing, Faculty of Business and Economics)
  • Coordinator
    27 Jul 2021 - 27 Jul 2023 (University Malaya)
  • Task Force Member
    26 Sep 2022 - 26 Mar 2023 (University Malaya)
  • Committee Members
    18 May 2022 - 18 May 2022 (University Malaya)
  • Committee Members
    18 May 2022 - 18 May 2022 (University Malaya)

MEMBERSHIPS

  • MEMBERSHIP OF THE INTERNATIONAL ASSOCIATION OF ENGINEERS (IAENG), MEMBER
    Since 2023 (International)

AWARD AND STEWARDSHIP

  • GENERAL ACHIEVEMENTS
    The University of Manchester, Associate Fellow UK Higher Education Academy (HEA) certification , 2018 (University)
  • DISTINGUISH FELLOWSHIP
    The University of Manchester, Alliance Manchester Business School (AMBS), Postgraduate Studentship Award, 2015 (University)

PUBLICATIONS

Article in Journal
WoS
  1. Yang, Feifei; Ayavoo, Rajenthyran; Ab Aziz, Norazlin (2023). Exploring Students' Push and Pull Motivations to Visit Rural Educational Tourism Sites in China, SUSTAINABILITY. 15(20). doi:10.3390/su152014739
  2. Ode, Egena; Ayavoo, Rajenthyran (2020). The mediating role of knowledge application in the relationship between knowledge management practices and firm innovation, JOURNAL OF INNOVATION & KNOWLEDGE. 5(3), 209-217. doi:10.1016/j.jik.2019.08.002
Article in Proceeding
  1. C. Senthilpari, K. Diwakar, Deivasigamani, P. Velrajkumar and R. Ayavoo, "Power Efficiency Top-Down ALU for Error Correction and Detection Circuit," 2022 3rd International Conference on Communication, Computing and Industry 4.0 (C2I4), Bangalore, India, 2022, pp. 1-6, doi: 10.1109/C2I456876.2022.10051607.

RESEARCH PROJECT

National
  1. 2023 - 2026, Fundamental Research Grant Scheme (FRGS)
    Developing Green Innovation Strategy Framework For Sustainable Innovation: Case Of Malaysian Manufacturing Firms ( Co-Inventor)
  2. 2022 - 2024, Others MOHE - Top 100 (IIRG)-SAH
    WP4: Understanding Women?s Narratives and Strengthening Women?s Participation and Empowerment in Economic Development ( Co-Researcher)
  3. 2022 - 2024, University Grant - Managed by SWRC
    The Effects Of Psychosocial Factors On Retirement Planning And Decision Making Among Malaysian ( Co-Inventor)
  4. 2023 - 2024, University Grant
    Game On! Exploring the Impact of Gamification on Stickiness and Habit Formation in Mobile Food Ordering Apps ( Co-Researcher)
  5. 2023 - 2024, University Grant
    Industry 4.0 Technologies Usefulness and Capabilities Development for Innovation: Evaluating the Role of Innovation Collaboration in Malaysian Manufacturing Firms ( Co-Inventor)
  6. 2023 - 2024, University Grant
    Building the Future of Industry: Technology Development and Innovation in Malaysia ( Co-Researcher)

CONSULTANCY PROJECT

  • Harmonisation of R&D and C&I Ecosystem in Malaysia Decoding The Ecosystem for Effective Transformation of The Malaysia Economy, Ministry of Economy
    31 Oct 2023 - 30 Apr 2024 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Doing Business in Malaysia Challenges and Benefits, Mobility Inbound (Short-Term) Programme University of Wollongong, Australia, Faculty of Business and Economics (International) (10 Jul 2023 - 10 Jul 2023)
  2. Digital Economy: Communication and Start-Up Basics , SHORT-TERM MOBILITY PROGRAM 2022 for Indonesia and Nigeria Students, Faculty of Business and Economics (FBE), University Malaya (UM) (International) (08 Oct 2022 - 08 Oct 2022)
ORAL PRESENTER
  1. Technological capability and inter-organizational collaboration in an emerging economy., Triple Helix Conference , The University of Manchester (International) (04 Sep 2018 - 08 Sep 2018)
  2. What drive innovation in tourism industries of an emerging economy?, Service Innovation in Emerging Economies Conference, Loughborough University (International) (25 Jan 2017 - 26 Jan 2017)
  3. Technological capability development in an emerging economy., DRUID Academy Conference 2016, Economics and Management of Innovation, Technology and Organizations, University of Bordeaux, France. (International) (13 Jan 2016 - 15 Jan 2016)
  4. The effect of inter-organizational collaboration on the development of organizational capabilities of firms: evidence from Malaysia., Manchester Business School (MBS) Doctoral Conference at The University of Manchester , Manchester Business School (MBS) (University) (11 May 2015 - 12 May 2015)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2022) Internal Assessor for Ti Lian Lin (S2008410/1) - AEI Student, University, (Internal Examiner)
  2. (2022) Internal Assessor of Cd for Rong Zhou S2112397/1, University, (Internal Examiner)
  3. (2022) Internal Assessor for Xiaoyu Liu (S2033252/1) - AEI Student, University, (Internal Examiner)
  4. (2022) Internal Assessor for Master Research Project Hajar Binti Mohamed Shahrin 17201694/1, University, (Internal Examiner)
  5. (2022) Internal Assessor for Master Research Project Mohd Faisal Bin Mohd Rosli 17198884/1, University, (Internal Examiner)
  6. (2022) Internal Assessor for Yucui Zhang (S2024655/1) - AEI Student, University, (Internal Examiner)
  7. (2022) Internal Assessor for Weng Yangcui (17220653/1) AEI Student, University, (Internal Examiner)
  8. (2022) Internal Assessor for Master Research Project Kayalvile a/P Embashakaran (17202649/1), University, (Internal Examiner)
  9. (2022) Internal Assessor of Cd for Natalia Inani Norsalehe (17219835/1), University, (Internal Examiner)
  10. (2022) Internal Assessor of Cd for Li Bailu S2019946/1, University, (Internal Examiner)
Contribution to external organisation
  1. (2022) Mydigital Educators Program Under Ministry of Higher Education Malaysia (Mohe), National, (Resource Person)

SUPERVISION

Postgraduate Student
  1. (2023) Global business analysis of international trade of oil and gas with an assessment of factors driving the price movements, ADITYA LANJEWAR
  2. (2023) IMPACT OF IT CAPABILITIES ON BUSINESS OR PUBLIC PERFORMANCE, JIANG YUJIE
  3. (2023) Mediating roles of Employee Motivation and Employee Engagement between Gamification elements and Employee Job Performance in TNB Customer Service Employees, ZAITUN BINTI UDARI
  4. (2023) Determinants Of Location Attractiveness for Shared Services Investments in the New Norm, ANBALAGI A/P ANDY
  5. (2023) Research on the Mode of Sustainable Innovation of Small and Medium-sized Enterprises under COVID-19, YILUN ZHANG
  6. (2023) AN IMPORTANT FACTOR FOR SUCCESSFUL M&A - SHARED SERVICES STRUCTURE, YUNGUANG HE
  7. (2023) An Empirical Analysis of the Relationship between Unofficial Staff Welfare and Corporate Sustainable Development, HONG HAN
  8. (2022) Anti Money Laundering in investment Banks in Malaysia, ARULANANTHAN A/L NANCHAPPAN
  9. (2023) The Study On Factors Affects To Job Selection Preference Of IT New Graduate In Thailand 2024, APHIWAT SAPYEN
  10. (2021) Factors Impact On Employees Job Performance With The Mediating Role Of Job Satisfaction In The Context Of Malaysia, SHERIN WIJESUNDARA RANASINGHE
  11. (2021) To study the Impact of Work from Home (WFH) towards Employees Productivity, Engagement and Well-being., MIVITRA NAIR A/P RAJESH KUMAR
  12. (2021) Purchasing motivation factors for rural educational tourism from the perspective of parents---taking China as an example., FEIFEI YANG
  13. (2021) Attitude Towards Online Air Conditioning Services During Covid-19 Pandemic, LIEW CHING KEN
  14. (2021) The factor affect user satisfaction on online banking services in Malaysia, RANI A/P RAMANDU
  15. (2021) Effects Of Green Financing Towards Sustainable Development For Green Building Development In Construction Industry, MUHAMMAD AIMAN BIN BAHTIAR
  16. (2020) The Intention and Perceived Application of E-Wallet in Malaysia contribute to economic resurgence during Covid- 19., SYED AZLAN BIN SYED AZMI
  17. (2020) The Impact of Organizational Behaviours on Job Satisfaction of Employees in Financial Institutions, DARSHILLA RIVE CHANDRAM
  18. (2020) Positive Psychology and Its Influence on Organizational Behaviour: A Systematic Study, SHEN MI KHOO
  19. (2020) A study of the logic of horizontal interdepartmental cooperation between production-purchasing-sales of manufacturing organizations, SIYU XIANG
  20. (2020) Factors Influencing Malaysian Telecommunications Service Provider Towards Adoption of Sustainability Practice, NURUL HIDAYAH AHMAD ZAKI TALHAH
  21. (2020) Total Return Want by Employees, KENNY ZHI JIUNN LIM
  22. (2020) Internet Of Things: Factors Influencing The Implementation Of Smart Home Technologies By Malaysians, CHIA SYN LIM
  23. (2020) An Empirical Analysis of The Effectiveness of Carbon Pricing in Stimulating Private Sector Investment in Climate-Friendly Projects In Malaysia, LUQMAN ARIEF BIN MOHD FUAD
  24. (2020) Exploring the Impact of Political Instability Arising from Ethnic and Cultural Diversity on Business Risk Management in Malaysia, KEAN WAH GOH
  25. (2020) The Relationship Between Job Insecurity And Task Performance Of Malaysian Employees As A Result Of The Covid-19 Pandemic: Anxiety As A Mediating Function, KAYALVILE EMBASHAKARAN
  26. (2020) Acceptance of Telehealth Among Customers in Klang Valley Private Healthcare: Using the UTAUT Model, GEETHA LAKSHIMY TAMILMARAN
  27. (2020) The Intention and Perceived Application of E-Wallet in Malaysia contribute to economic resurgence during Covid- 19., SYED AZLAN BIN SYED AZMI
  28. (2020) The Impact of Organizational Behaviours on Job Satisfaction of Employees in Financial Institutions, DARSHILLA RIVE CHANDRAM
  29. (2020) Post Covid-19 ? The Awareness of Motorcycle Industry in Peninsular Malaysia on The Importance Of Digitalizing The Business And Their Willingness To Digitalize The Business., WAY YANG LIM
  30. (2020) Impacts Of Outsourcing Strategy for Sustainable Procurement in Shared Services, Malaysia Cases, MAISARAH FUAD
  31. (2020) The Effectiveness of Google Ads in Indonesia?s Retail Industry, NASYATUL QULSUM ZULIANTO
  32. (2020) The Role of Fintech in Enhancing Customer Satisfaction and Financial Inclusion Through Mobile Financial Services in Malaysia, KISHORIE MAHESWAREN

TEACHING

Master
  1. (2022) CQC7035 - Services Management
  2. (2022) CQD7013 - Strategic Management and Planning
  3. (2021) CQC7035 - Services Management
Bachelor
  1. (2022) CIX2005 - Entrepreneurship
  2. (2022) CIB3006 - Service Management
  3. (2022) CIB3002 - Strategic Management
  4. (2021) CIX2005 - Entrepreneurship
  5. (2021) CIB3003 - International Business Management
  6. (2021) CIB3006 - Service Management
  7. (2021) CIB3003 - International Business Management
  8. (2021) CIB3006 - Service Management
  9. (2021) CIX2005 - Entrepreneurship
  10. (2020) CIB3006 - Service Management

COURSE ATTENDED

Internal / External Course
INTERNAL COURSE- ORGANIZED BY PTJ
  1. HRD CORP TRAIN THE TRAINER CERTIFICATION PROGRAM, Universiti Malaya (01 Nov 2023 - 05 Nov 2023)