Curriculum Vitae

DR. NINA SAKINAH BINTI AHMAD ROFAIE

Senior Lecturer
  • Department of Decision Science
    Faculty of Business and Economics
  • ninasakinah
  • 0379673672

BIOGRAPHY

Dr. Nina Sakinah Ahmad Rofaie is a Senior Lecturer in the Department of Decision Science at the Faculty of Business and Economics, Universiti Malaya. She earned her Ph.D. in Statistics from the same institution, where her doctoral research focused on evaluating the performance of LED road lighting compared to traditional HPSV lighting using Data Envelopment Analysis (DEA). Since completing her Ph.D., Dr. Nina has continued to specialize in performance measurement, particularly with the DEA approach. Her current research interests have expanded to include Halal talent development and the growth of the Halal industry in Malaysia. Additionally, she has been invited to lecture at both local and international institutions, sharing her expertise in quantitative research methods and data analysis. Her dedication to rigorous research and academic excellence is evident in her contributions to both the academic and professional communities. Dr. Nina's research portfolio reflects her commitment to addressing significant societal and economic issues through data-driven insights and innovative approaches.

ACADEMIC QUALIFICATION

  • PhD, (PERMODELAN MATEMATIK)
    Universiti Malaya (UM)
  • MASTER DEGREE, (Applied Statistics)
    Universiti Malaya (UM)
  • Bachelor Degree, (Science)
    Universiti Malaya (UM)

WORKING EXPERIENCE

  • 10 Sep 2021-
    Fellow Slab
    Jabatan Pengurusan & Pemasaran, Fakulti Perniagaan dan Ekonomi

ADMINISTRATIVE DUTIES

  • Task Force Member
    19 Jun 2024 - 19 Jun 2024 (University Malaya)

PUBLICATIONS

Article in Journal
WoS
  1. Rofaie, Nina Sakinah Ahmad; Phoong, Seuk Wai; Mutalib, Muzalwana Abdul Talib Abdul (2022). Light-Emitting Diode (LED) versus High-Pressure Sodium Vapour (HPSV) Efficiency: A Data Envelopment Analysis Approach with Undesirable Output, ENERGIES. 15(13). doi:10.3390/en15134589
ESCI
  1. Sulaiman, Ainin; Shin, Kay Yin; Rofaie, Nina (2019). Personality traits and internet addiction among selected financial institution employees, INTERNATIONAL JOURNAL OF ETHICS AND SYSTEMS. 35(2), 260-271. doi:10.1108/IJOES-12-2017-0220
Scopus
  1. Rofaie N.S.A., Phoong S.W., Talib M.A., Sulaiman A. (2023). Light-emitting diode (LED) research: A bibliometric analysis during 2003 2018, Quality and Quantity. 57(1), 173-191. doi:10.1007/s11135-022-01314-y
  2. Sulaiman A., Shin K.Y., Rofaie N. (2019). Personality traits and internet addiction among selected financial institution employees, International Journal of Ethics and Systems. 35(2), 260-271. doi:10.1108/IJOES-12-2017-0220
Others
  1. Rofaie, N. S. A., & Shoid, N. Z. M. (2024). Mapping Halal Research in the Mediterranean: A Bibliometric Analysis. Mediterranean review, 17(1), 19-51.
  2. Rofaie, N. S., Nazal, N. Y., Azlan, N. N., & Khezrimotlagh, D. (2014). The Relative Efficiency of Investment Programs in Agriculture: Using Kourosh and Arash Model. Scholars Journal of Economics, Business and Management, 1(11), 580-585.
Chapter in Books
  1. Rofaie, N. S. A., Shoid, N. Z. M., & Zakaria, Z. (2025). A Glimpse of Halal Talent Development in Malaysia. In Innovative Ventures and Strategies in Islamic Business (pp. 397-414). IGI Global Scientific Publishing.
Article in Proceeding
  1. Ramli, S. Q., Rofaie, N. S. A., Zakaria, Z., & Sulaiman, A. (2024). Halal Cosmetics Consumption Behaviour Among Malaysian Youths. In Sulaiman, A. (Ed.), Abstracts of the International Conference on Business, Accounting and Finance 2023: Embracing New Business Paradigm Shifts (IAC2023), 25-26 February 2023, Kuala Lumpur, Malaysia. AIJR Publisher, p. 20.

RESEARCH INTEREST

  • Performance measurement (Benchmarking, Efficiency)
  • Halal industry (Halal talents, Halal cosmetics, Halal food premises)
  • Applied statistics (Data analytics)
  • Social statistics (Economics, Education, Employment, Health)

RESEARCH PROJECT

National
  1. 2024 - 2026, University Grant Research Program - Research Cluster
    Developing a Comprehensive National Halal Policy ( Co-Researcher)
  2. 2023 - 2025, Bantuan Khas Penyelidikan (BKP Special)
    An Evaluation of Halal Talent Development Implementation: A Study on Halal Training Providers in Malaysia ( Principal Investigator(PI))
University
  1. 2024 - 2026, Bantuan Khas Penyelidikan (BKP Special)
    Financial Well-being Among Adults: A Comprehensive Examination ( Co-Researcher)
  2. 2024 - 2025, University Grant
    Optimizing Resource Allocation and Training Opportunities in RUKA: A Data-Driven Approach to Enhance Doctor Training and Patient Care ( Co-Researcher)

CONSULTANCY PROJECT

  • Projek Perkhidmatan Membangun, Mendokumentasi, Membekal dan Menghantar Dasar Halal Negara 2035 dan Pelan Tindakan Dasar Halal Negara 2030, Jabatan Kemajuan Islam Malaysia (JAKIM)
    15 May 2024 - 14 May 2026 (National)

PAPER PRESENTED

ORAL PRESENTER
  1. Mapping halal research in Mediterranean: A bibliometric analysis, Asian Federation of Mediterranean Studies Institutes IV Biennial International Conference: Spaces of familiarity difference in the Mediterranean, Asian Federation of Mediterranean Studies Institutes (AFOMEDI) (International) (18 Mar 2024 - 19 Mar 2024)
POSTER PRESENTER
  1. ANALISIS AWAL TAHAP KESEDARAN PENGGUNA TERHADAP PEMBELIAN AYAM HALAL DI SELANGOR, The 6th International Conference on Halal: Policy, Culture and Sustainability Issues, Universitas Muslim Indonesia (International) (21 Nov 2024 - 21 Nov 2024)
  2. ROLE OF HALAL TRAINING PROVIDERS IN SHAPING HALAL EDUCATION IN MALAYSIA, The 6th International Conference on Halal: Policy, Culture and Sustainability Issues, Universitas Muslim Indonesia (International) (21 Nov 2024 - 21 Nov 2024)
  3. TREND PENYELIDIKAN HALAL DI NEGARA MABIMS DAN THAILAND: SATU KAJIAN BIBLIOMETRIK, The 6th International Conference on Halal: Policy, Culture and Sustainability Issues, Universitas Muslim Indonesia (International) (21 Nov 2024 - 21 Nov 2024)

ACADEMIC/ PROF. SERVICES

Contribution to external organisation
  1. (2024) Moderator and Evaluator At The 6th International Conference On Halal: Policy, Culture and Sustainability Issues, International, (Resource Person)
  2. (2024) Invited Consultant for Fieldwork and Questionnaire Research Phase 2 (Thailand), International, (Resource Person)
  3. (2024) Invited Speaker for Quantitative Research Method Workshop in Universitas Indonesia, International, (Resource Person)
  4. (2024) Invited Guest Lecturer for Phd Research Methodology Module in University Malaya- Wales, National, (Resource Person)

SUPERVISION

Postgraduate Student
  1. (2024) THE PREDICTED IMPACT OF SOCIAL MEDIA ON VISITOR ARRIVALS, LIUYUMEI
  2. (2024) Consumer Preferences In E-Payment Methods: A Study Of The Malaysian Retail Sector, BENJAMIN TAN WEI YUAN
  3. (2024) AN EVALUATION OF HALAL TALENT DEVELOPMENT IMPLEMENTATION: A STUDY ON HALAL TRAINING PROVIDERS IN MALAYSIA, NOR AFZAN BINTI AZIZAN
  4. (2024) CONSUMER AWARENESS ON HALAL CHICKEN IN SELANGOR, MUHAMMAD AFIF ZAKWAN BIN AZHAR
  5. (2024) Digital Transformation In The Restaurant Industry: Exploring The Impact On Consumer Purchase Behavio, LI XINYING
  6. (2023) LIFE EXPECTANCY AND ITS INFLUENCING FACTORS IN SHANGHAI FROM 2000 TO 2021, SUTING CHEN

TEACHING

Bachelor
  1. (2024) EIA1012 - Mathematics
  2. (2024) CIX1004 - Quantitative Analysis for Business
  3. (2024) EIA2017 - Statistics Ii
  4. (2024) EIE2001 - Survey and Sampling Methods
  5. (2023) CIX1003 - Business Statistics
  6. (2023) EIA1012 - Mathematics
  7. (2023) CIX1004 - Quantitative Analysis for Business
  8. (2023) EIE2001 - Survey and Sampling Methods

COURSE ATTENDED

Internal/ External Course
CONFERENCE
  1. ASIAN FEDERATION OF MEDITERRANEAN STUDIES INSTITUTES (AFOMEDI) CONFERENCE, Academia Sinica, Taipei, Taiwan (17 Mar 2024 - 20 Mar 2024)