Curriculum Vitae
BIOGRAPHY
Najah Zainal Abidin is a Senior Lecturer in Linguistics at Universiti Malaya’s Faculty of Languages and Linguistics. She specialises in pragmatics and discourse analysis, with a focus on language use in social media. Her research explores online aggressive language and the role of linguistic expression in shaping identity and power structures.
ACADEMIC QUALIFICATION
- PhD, (Pragmatics)Universiti Malaya (um)
- MLing, (Linguistics)Universiti Malaya (um)
- B.HumScEngLang&Lit, (Linguistics)International Islamic University Malaysia (iium)
ADMINISTRATIVE DUTIES
- Graduate Employability (Postgraduate)01 May 2025 - 30 Apr 2027 (University Malaya)
- Asean University Network Quality Assurance (AUN-QA) Self-Assessment Report02 Feb 2025 - 01 Feb 2026 (Faculty)
- UM-KPT PACE12 Jul 2023 - 11 Jul 2024 (University Malaya)
MEMBERSHIPS
- INTERNATIONAL PRAGMATICS ASSOCIATION (IPRA), MEMBER2025 to 2025 (International)
- INTERNATIONAL PRAGMATICS ASSOCIATION (IPRA), MEMBER2023 to 2024 (International)
AWARD AND STEWARDSHIP
- Certificate of Excellent Service2025, Universiti Malaya
PUBLICATIONS
Article in Journal
ESCI
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Abidin, Najah Zainal; Samaha, Hanaa; Zulkarnain, Nur Azwin (2025). "Dajjal (False Messiah) Fried Chicken": Impolite Judgment as a Tool for Moral Accountability, HOWARD JOURNAL OF COMMUNICATIONS. . doi:10.1080/10646175.2025.2521079
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How, Cherish; Abidin, Najah Zainal; Zulkarnain, Nur Azwin (2025). "Your funny don't land": impoliteness and resonance in YouTube comments towards a stand-up comedian, TEXTO LIVRE-LINGUAGEM E TECNOLOGIA. 18. doi:10.1590/1983-3652.2025.58180
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Abidin, Najah Zainal; Lowe, Veronica; Jan, Jariah Mohd (2023). Evasion in Malaysian Parliamentary Question Time, PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES. 31(3), 1079-1097. doi:10.47836/pjssh.31.3.09
Scopus
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How C., Abidin N.Z., Zulkarnain N.A. (2025). Your funny don t land : impoliteness and resonance in YouTube comments towards a stand-up comedian, Texto Livre. 18. doi:10.1590/1983-3652.2025.58180
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Zainal Abidin N., Samaha H., Zulkarnain N.A. (2025). Dajjal (False Messiah) Fried Chicken : Impolite Judgment as a Tool for Moral Accountability, Howard Journal of Communications. . doi:10.1080/10646175.2025.2521079
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Abidin N.Z., Lowe V., Jan J.M. (2023). Evasion in Malaysian Parliamentary Question Time, Pertanika Journal of Social Sciences and Humanities. 31(3), 1079-1097. doi:10.47836/pjssh.31.3.09
Other Publications
- The Star. (2025, December 9). The hidden cost of ‘rage bait’. https://www.thestar.com.my/opinion/letters/2025/12/09/the-hidden-cost-of-rage-bait - Mass Media(newspaper,radio,tv,popular Magazine)
- Zainal Abidin, N. (2025, December 10). The Hidden Cost Of Rage Bait. BERNAMA. https://www.bernama.com/en/thoughts/news.php?id=2500443 - Mass Media(newspaper,radio,tv,popular Magazine)
- Zainal Abidin, N. (2025, December 7). Five-step guide to break cycle of online hostility. New Straits Times. https://www.nst.com.my/opinion/letters/2025/12/1333186/five-step-guide-break-cycle-online-hostility - Mass Media(newspaper,radio,tv,popular Magazine)
- Zainal Abidin, N. (2025, December 7). The hidden cost of rage bait. Malay Mail. https://www.malaymail.com/news/what-you-think/2025/12/07/the-hidden-cost-of-rage-bait-najah-zainal-abidin/201041 - Mass Media(newspaper,radio,tv,popular Magazine)
- Zainal Abidin, N. (2025, December 8). Hidden cost of rage bait. The Sun Malaysia. https://thesun.my/opinion/hidden-cost-of-rage-bait/ - Mass Media(newspaper,radio,tv,popular Magazine)
- Zainal Abidin, N. N.-R. (2025, August 27). Not every issue is about race. Malay Mail. https://www.malaymail.com/news/what-you-think/2025/08/27/not-every-issue-is-about-race-nur-najah-radhiah-zainal-abidin/189042 - Mass Media(newspaper,radio,tv,popular Magazine)
RESEARCH INTEREST
- Pragmatics ((Im)politeness, hate speech, incitement (racial, religious violence), evasive language, giving and taking offenses, jocular mockery, jocular flattery, humor)
- Discourse Analysis (Language and politics, language and gender, language and society, language and power)
- Appraisal Theory (Affect, judgement, appreciation)
RESEARCH PROJECT
National
- 2023 - 2025, Bantuan Khas Penyelidikan (BKP Special)Between the Lines: Unravelling Hate Speech in Malaysia ( Principal Investigator(PI))
University
- 2025 - 2027, Bantuan Khas Penyelidikan (BKP Special)The Language Trap: Forensic Stylometry for Authorship Attribution in Malaysian Cybercrime ( Co-Researcher)
- 2025 - 2026, University Grant(De)legitimation of feminine masculinity in mainstream English newspapers in China ( Principal Investigator(PI))
ACADEMIC/ PROF. SERVICES
Media appearance
- (2024) (youtube) Hate Speech: a Growing Problem, University, (Interview)
TEACHING
Doctor Of Philosophy
- (2024) TVX8001 - Research Methodology
- (2023) TVX8001 - Research Methodology
Master
- (2024) TOX7019 - Pragmatics
- (2024) TQA7018 - Understanding Language Development
- (2023) TOX7019 - Pragmatics
Bachelor
- (2024) TIX3003 - Introduction to Semantics and Pragmatics
- (2023) TIX3003 - Introduction to Semantics and Pragmatics
- (2023) TIX2022 - Language in Technology and New Media