Curriculum Vitae

DR. MUMTAZ AINI BINTI ALIVI

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • mumtazaini_alivi
  • 0379675551

BIOGRAPHY

Dr. Mumtaz Aini Alivi is a Senior Lecturer at the Department of Media and Communication Studies, Faculty of Arts and Social Sciences, Universiti Malaya. She earned her Bachelor of Arts (Hons.) with a double major in (i) Language and Malay Linguistics and (ii) Journalism from Universiti Putra Malaysia. She later obtained her Master of Corporate Communication and Doctor of Philosophy (Mass Communication) from the same university.

Her research interests primarily focus on Journalism, Broadcasting, News, Online Media, Political Communication, and Mass Communication.

Apart from her academic qualifications, Dr. Mumtaz has extensive experience in journalism, news broadcasting, and media industry management. She was a media practitioner for twenty-two years at Radio Televisyen Malaysia (RTM), a government television station. For almost twenty years, she was attached to the News and Current Affairs Department, where she held multiple roles, including Broadcast Journalist, Newscaster, News Editor, and News Producer. Throughout her career, she was involved in various high-profile assignments, including accompanying the Prime Minister and other national leaders for international news coverage, conducting live news broadcasts from Parliament, and reporting on other significant national events, in addition to daily news coverage.

After completing her PhD, Dr. Mumtaz transitioned to a different role at RTM, serving as Assistant Director in the Policy and Research Section. She later assumed the same role in the Strategic Planning Section before being transferred to the Quality Control for Creative Content Unit as an Evaluation Officer. These three divisions operate under the Strategic Development Department, where she contributed for an additional two years before leaving RTM.

With over two decades of experience in the media industry—particularly in television news, along with some experience in radio and media management—Dr. Mumtaz has made significant contributions to the field. Her dedication and passion for journalism were recognized when she won the Best Broadcast Journalist Award at the national level in 2001.

In addition to her industry experience, Dr. Mumtaz has been appointed by several organizations for various consultancy and evaluation roles. She has served as a panel judge for the prestigious Malaysian Journalism Award, organized by the Malaysia Press Institute (MPI). She was also a panel member for Pitching Evaluation (Private) and a panel member for Screening (Syndicated) for RTM programs.

In 2021, Dr. Mumtaz transitioned from media practice to academia, joining the University of Malaya as a Senior Lecturer. She embraced this new career path with a bigger mission—to contribute to nation-building by sharing her knowledge and experience to shape future leaders in journalism and media.

AREAS OF EXPERTISE

  • POLITICS AND COMMUNICATION
    Social Sciences, Political Science, Defense And International Studies, Political Science
  • MALAYSIAN MASS MEDIA AND NEW MEDIA
    Social Sciences, Media And Communications, Digital Media And Media Studies
  • POLITICAL JOURNALISM
    Social Sciences, Media And Communications, Journalism
  • BROADCAST JOURNALISM
    Social Sciences, Media And Communications, Journalism
  • PUBLIC AND PRIVATE BROADCASTING MEDIUM (INCLUDING TV, RADIO, MAGAZINE, NEWSPAPER, FILM, THE INTERNET AND SOCIAL NETWORKING)
    Social Sciences, Media And Communications, Broadcasting
  • WRITING AND PRESENTING FOR BROADCAST
    Social Sciences, Media And Communications, Broadcasting
  • RESEARCHING AND NEWSGATHERING FOR BROADCAST
    Social Sciences, Media And Communications, Broadcasting
  • POLITICAL COMMUNICATION
    Social Sciences, Media And Communications, Specialist Topics In Media And Communication

ACADEMIC QUALIFICATION

  • PHD (MASS COMM), (Mass Communication)
    Universiti Putra Malaysia (upm)
  • M. Corporate Comm, (Corporate Communication)
    Universiti Putra Malaysia (upm)
  • B.A, (Arts)
    Universiti Putra Malaysia (upm)
  • DIPLOMA IN SECRETARIAL SCIENCE, (Sains Kesetiausahaan)
    Politeknik Sultan Haji Ahmad Shah

ADMINISTRATIVE DUTIES

  • PENASIHAT PENERBITAN MAJALAH INSPIRED, PORTFOLIO TIMBALAN NAIB CANSELOR (HAL EHWAL PELAJAR), UNIVERSITI MALAYA
    01 Jul 2025 - 30 Jun 2027 (University Malaya)
  • Committee Members
    16 Aug 2024 - 31 Dec 2026 (Department)
  • Committee Members
    16 Oct 2024 - 31 Dec 2026 (Department)
  • AHLI JAWATANKUASA FELO ELITE JABATAN PENGAJIAN MEDIA DAN KOMUNIKASI
    01 Apr 2025 - 01 Apr 2026 (Department)
  • Supervision for Postdoctoral Research Fellow—Assoc. Prof. Dr. Wajid Zulqarnain from Pakistan
    01 Nov 2025 - 01 Nov 2025 (University Malaya)
  • Expert validation for instrument content validity
    20 Aug 2025 - 03 Sep 2025 (University Malaya)
  • Penyelaras Program Sarjana Muda Pengajian Media
    07 Aug 2024 - 07 Aug 2025 (Department)
  • Course Coordinator
    01 Jul 2023 - 31 Dec 2024 (University Malaya)
  • Committee Members
    01 Oct 2024 - 31 Dec 2024 (Department)
  • Wakil Jawatankuasa Ijazah Dasar Jabatan Pengajian Media dan Komunikasi
    07 Aug 2024 - 07 Aug 2024 (Department)
  • Associate Fellow Pusat Pengajian Pembangunan Ungku Aziz, Universiti Malaya
    01 May 2023 - 01 May 2024 (University Malaya)
  • Task Force Leader
    01 Jan 2022 - 31 Dec 2023 (University Malaya)
  • Project Member
    27 Oct 2023 - 29 Oct 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Industrial Training Coordinator 2022/2023
    08 Feb 2021 - 17 Sep 2023 (Department)
  • Coordinator for 2U2I Program 2022-2023 session
    08 Feb 2021 - 17 Sep 2023 (University Malaya)
  • Ahli Jawatankuasa Risiko Fakulti Sastera dan Sains Sosial
    08 Feb 2021 - 06 Feb 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Ahli Jawatankuasa Kualiti Fakulti Sastera dan Sains Sosial
    08 Feb 2021 - 06 Feb 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Curriculum Review
    01 Oct 2022 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Penyelaras 2U2I
    01 Feb 2021 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Coordinator for Industrial Training
    01 Feb 2021 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Task Force Member
    01 Oct 2022 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Task Force Member
    01 Sep 2022 - 19 Nov 2022 (University Malaya)

MEMBERSHIPS

  • MEMBER OF EDITORIAL BOARD OF JOURNAL OF MEDIA AND COMMUNICATION (JMC), BOARD MEMBER
    2024 to 2026 (International)
  • PERSATUAN ALUMNI UPM (PAUPM), MEMBER
    Since 2022 (International)
  • PUSPANITA, MEMBER
    Since 2020 (National)
  • EDITORIAL BOARD MEMBER OF JURNAL PENGAJIAN MEDIA MALAYSIA, EDITORIAL BOARD
    2021 to 2024 (University)
  • JURNAL PENGAJIAN MEDIA MALAYSIA (JPMM), OTHERS
    2021 to 2024 (National)
  • PANEL HAKIM ANUGERAH KECEMERLANGAN MEDIA KPKT 2023, COMMITTEE MEMBER
    2023 to 2023 (National)
  • EDITORIAL AND ADVISORY BOARD - PAKISTAN JOURNAL OF MEDIA SCIENCE, EDITORIAL BOARD
    2021 to 2022 (International)
  • RADIO TELEVISYEN MALAYSIA, MEMBER
    2021 to 2021 (National)

PUBLICATIONS

Article in Journal
WoS
  1. Wang, Haoyue; Alivi, Mumtaz Aini Binti; Mustafa, Siti Ezaleila Binti (2025). Unveiling the relationship between social media and self-objectification: A three-level meta-analysis, BODY IMAGE. 53. doi:10.1016/j.bodyim.2025.101895
  2. Xu, Jiaqing; Alivi, Mumtaz Aini; Mustafa, Siti Ezaleila Binti; Dharejo, Nasrullah; Brony, Maria; Haoyue, Wang (2025). Examining the Varied Effects of Social Media on Body Image Across Genders: An In-Depth Systematic Review, SAGE OPEN. 15(4). doi:10.1177/21582440251374734
  3. Gong, Jiankun; Firdaus, Amira; Aksar, Iffat Ali; Alivi, Mumtaz Aini; Xu, Jinghong (2023). Intertextuality and ideology: Social actor's representation in handling of COVID-19 from China daily, JOURNALISM. . doi:10.1177/14648849231157243
ESCI
  1. Jun, Gui; Xu, Jiaqing; Alivi, Mumtaz Aini; Zhewen, Fan; Dharejo, Nasrullah; Brony, Maria (2025). Impacts of digital media on children's well-being: A bibliometric analysis, ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES. 15(1). doi:10.30935/ojcmt/15696
  2. Brony, Maria; Alivi, Mumtaz Aini; Syed, Md Azalanshah Md; Dharejo, Nasrullah; Jiaqing, Xu (2024). A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic, ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES. 14(4). doi:10.30935/ojcmt/15007
  3. Manickam, Yesuselvi; Alivi, Mumtaz aini (2024). Personal Characteristics of Youths and Their Influences on Sexual Health Information Seeking, JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION. 40(3), 448-464. doi:10.17576/JKMJC-2024-4003-26
  4. Alivi, Mumtaz Aini (2023). Voter's gratification in using online news and the implications on political landscape in Malaysia, ASIAN POLITICS & POLICY. 15(4), 623-642. doi:10.1111/aspp.12718
Scopus
  1. Jun G., Xu J., Alivi M.A., Zhewen F., Dharejo N., Brony M. (2025). Impacts of digital media on children s well-being: A bibliometric analysis, Online Journal of Communication and Media Technologies. 15(1). doi:10.30935/ojcmt/15696
  2. Krisnan K., Alivi M.A., Manickam Y. (2025). Social Media User Satisfaction and the Spread of Fake News: Insightful Perspectives of Users, Studies in Media and Communication. 13(4), 268-281. doi:10.11114/smc.v13i4.7786
  3. Song K., Alivi M.A. (2025). Social Media and Environmental Communication in China: A Systematic Review of Present Status, Trends, and Future Challenges, Sustainability Switzerland. 17(24). doi:10.3390/su172411057
  4. Tai C.H., Alivi M.A. (2025). Reinventing Trust: Traditional Media Credibility and Audience Engagement in the Mobile-First Era, International Journal of Interactive Mobile Technologies. 19(15), 81-96. doi:10.3991/ijim.v19i15.55685
  5. Wang H., Alivi M.A.B., Mustafa S.E.B. (2025). Unveiling the relationship between social media and self-objectification: A three-level meta-analysis, Body Image. 53. doi:10.1016/j.bodyim.2025.101895
  6. Xu J., Alivi M.A., Mustafa S.E.B., Dharejo N., Brony M., Haoyue W. (2025). Examining the Varied Effects of Social Media on Body Image Across Genders: An In-Depth Systematic Review, Sage Open. 15(4). doi:10.1177/21582440251374734
  7. Brony M., Alivi M.A., Md Syed M.A., Dharejo N. (2024). A Systematic Review on Social Media Health Communications and Behavioural Development among Indians in the COVID-19 Context, Studies in Media and Communication. 12(2), 37-49. doi:10.11114/smc.v12i2.6585
  8. Brony M., Alivi M.A., Syed M.A.M., Dharejo N., Jiaqing X. (2024). A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic, Online Journal of Communication and Media Technologies. 14(4). doi:10.30935/ojcmt/15007
  9. Dharejo N., Alivi M.A., Rahamad M.S., Xu J., Brony M., Jun G. (2024). No More or More Fear of Missing Out? Social Media Uses and Fatigue among Youngsters, Pakistan Journal of Life and Social Sciences. 22(1), 5982-5995. doi:10.57239/PJLSS-2024-22.1.442
  10. Manickam Y., Alivi M.A. (2024). Personal Characteristics of Youths and Their Influences on Sexual Health Information Seeking, Jurnal Komunikasi: Malaysian Journal of Communication. 40(3), 448-464. doi:10.17576/JKMJC-2024-4003-26
  11. Shah M.H.A., Alivi M.A., Dharejo N., Dayo F., Khoso I.A., Shah A., Jun G. (2024). Explaining Journalist Interns Concerns using AI Technology in Media Workspace in Pakistan, Pakistan Journal of Life and Social Sciences. 22(2), 5133-5145. doi:10.57239/PJLSS-2024-22.2.00383
  12. Yang Y., Adnan H.M., Alivi M.A. (2024). Predictors of health preventive behavior among university students in the post-COVID-19 era in Wuhan via TikTok journeying, Heliyon. 10(21). doi:10.1016/j.heliyon.2024.e39092
  13. Yang Y., Adnan H.M., Alivi M.A., Sarmiti N.Z. (2024). Unveiling the Influence of TikTok Dependency on University Students' Post-COVID-19 Health Protective Behavior, Studies in Media and Communication. 12(1), 390-400. doi:10.11114/smc.v12i1.6625
  14. Alivi M.A. (2023). Voter's gratification in using online news and the implications on political landscape in Malaysia, Asian Politics and Policy. . doi:10.1111/aspp.12718
  15. Dharejo N., Alivi M.A., Rahamad M.S., Jiaqing X., Brony M. (2023). Effects of Social Media Use on Adolescent Psychological Well-Being: A Systematic Literature Review, International Journal of Interactive Mobile Technologies. 17(20), 171-191. doi:10.3991/ijim.v17i20.44663
  16. Gong J., Firdaus A., Aksar I.A., Alivi M.A., Xu J. (2023). Intertextuality and ideology: Social actor s representation in handling of COVID-19 from China daily, Journalism. . doi:10.1177/14648849231157243
  17. Jiaqing X., Alivi M.A., Mustafa S.E., Dharejo N. (2023). The Impact of Social Media on Women s Body Image Perception: A Meta-Analysis of Well-being Outcomes, International Journal of Interactive Mobile Technologies. 17(20), 148-170. doi:10.3991/ijim.v17i20.44665
  18. Alivi, M. A., Ghazali, A. H. A., Tamam, E., & Osman, M. N. (2021). Motives to use online news and the impact on satisfaction with the government and vote choice. Electronic Government, 17(1), 55-74. doi: 10.1504/EG.2021.112931
Others
  1. Parul, R. S., Maruf, A. F., Mia, M. A. N., Pervez, A. K. M., Rahman, S., Alivi, M. A. B., Islam, M. M., Rahman, Z., Haque, M. A., & Sadat, A. (2025). Exploring difficulties in internet adaptation for students in developing countries: A machine learning approach to network visualization and cluster analysis. Asian Journal of Education and Social Studies, 51(7), 902–923.
  2. Shah, H. A., Dharejo, N., Mumtaz Aini Alivi, Muhammad Irshad Nazeer, Fatima Dayo, & Ikhtiar Ahmed Khoso. (2025). GenAI Tools in Education Disrupt Learners Thinking Process: A Study for Education Sector in Sindh, Pakistan. Pegem Journal of Education and Instruction, 15(3), 9–17.
  3. Tan, X., Alivi, M. A. B., Mustafa, S. E. B., & Abdullah, F. B. (2025). Governance in the Digital Age: Factors of Influencing Citizen Engagement on the Government Websites. Lex Localis, 23(9), 1-31.
  4. Wan Ismail, W. R., Alivi, M. A., & Dharejo, N. (2025). Tiktok’s influence on young voters: A review of social media’s role in political decisions. International Journal of Environmental Sciences, 11(14s), 817–828.
  5. Zulqarnain, A., Alivi, M. A. B., & Zulqarnain, W. (2025). The Role of Online News in Shaping Voting Behaviour in Pakistan: A Uses and Gratification Theory Perspective. PAKISTAN JOURNAL OF LAW, ANALYSIS AND WISDOM, 4(9), 109-126.
  6. Alivi, M. A., Ghazali, A. H. A., Tamam, E., & Osman, M. N. (2018). A Review of New Media in Malaysia: Issues Affecting Society. International Journal of Academic Research in Business and Social Sciences, 8(2), 12 29.
  7. Alivi, M.A., Ghazali, A.H.A. and Tamam, E. (2018) Significant effects of online news on vote choice: a review , Int. J. Web Based Communities, Vol. 14, No. 4, pp.379 394.
Books
  1. Alivi, M. A. (2023). Allah Ciptakan Lebah. Perpustakaan Negara Malaysia
Chapter in Books
  1. Alivi, M.A. (2025). Social Media and the Impact on Political Discourse in Malaysia. In: Arao, D.A. Lim, W.M, Cheong, H.F (eds). Future of Media in Asia. Springer, Cham.
Article in Proceeding
  1. ZULQARNAIN, Z. & ALIVI, M.A. (2026). AI IN MEDIA PROFESSIONS: TRENDS, CHALLENGES, AND PROFESSIONAL NORMS; A SYSTEMATIC LITERATURE REVIEW (2024–2025)
  2. Zulqarnain A & Alivi, M.A (2026). Gestalt principles to evaluate visual design quality of Pakistan's leading news website. Journal of Media Horizons, 6 (7).
Other Publications
  1. Fazrina K (2025, 29 Januari). Guna ‘chatbot’ tangani maklumat palsu langkah terbaik – Pensyarah. Dr. Mumtaz Aini Alivi. Edisi 9. - Mass Media(newspaper,radio,tv,popular Magazine)
  2. Fazrina K (2025, 3 Januari). Pelesenan media sosial langkah tepat demi kesejahteraan rakyat. Dr. Mumtaz Aini Alivi. Edisi 9. - Mass Media(newspaper,radio,tv,popular Magazine)
  3. Geraldine Tong (2025, 12 January). Lessons from our neighbour. Dr. Mumtaz Aini Alivi. The Star. - Mass Media(newspaper,radio,tv,popular Magazine)
  4. Geraldine Tong (2025, 12 January). Nesting nomads: How Malaysia can beat Bali and Bangkok. Dr. Mumtaz Aini Alivi. The Star. - Mass Media(newspaper,radio,tv,popular Magazine)
  5. Wartawan Edisi 9 (2025, 6 Oktober). Media sosial mampu jejaskan kesihatan mental kanak-kanak. Dr. Mumtaz Alivi. Edisi 9. - Mass Media(newspaper,radio,tv,popular Magazine)
  6. Wartawan Edisi 9 (2025, 6 Oktober). Peraturan media sosial bawah 13 tahun mampu bantu ibu bapa. Dr. Mumtaz Aini Alivi. Edisi 9. - Mass Media(newspaper,radio,tv,popular Magazine)
  7. Wartawan Edisi 9. (2025, 13 Ogos).Peraturan UCEM perlu dilaksana segera bagi bendung ‘spam’. Dr. Mumtaz Aini Alivi. Edisi 9. - Mass Media(newspaper,radio,tv,popular Magazine)
  8. Wartawan Edisi 9. (2025, 19 Oktober). Naikkan had umur kesungguhan kerajaan lindungi generasi muda. Dr. Mumtaz Aini Alivi. Edisi 9. - Mass Media(newspaper,radio,tv,popular Magazine)
  9. Wartawan Edisi 9. (2025, 6 Oktober). Larangan bawah 13 tahun guna media sosial langkah tepat – Pakar Dr. Mumtaz Aini Alivi. Edisi 9. - Mass Media(newspaper,radio,tv,popular Magazine)
  10. Alivi, M. A. (2023). Allah Ciptakan Lebah. Perpustakaan Negara Malaysia - Fiction, Creative Prose
  11. Alivi, M. A. (2024). "Human Touch" Beri Jiwa Kepada Karya, Ai Tidak Mampu Lakukannya - Mass Media(newspaper,radio,tv,popular Magazine)
  12. Alivi, M. A. (2024)."Human Touch " Beri Jiwa Kepada Karya, Tidak Mampu Dibuat Ai. Bernama - Mass Media(newspaper,radio,tv,popular Magazine)
  13. Alivi, M.A (2024). National Unity in the Digital Era During the Time of Madani Government - Mass Media(newspaper,radio,tv,popular Magazine)
  14. Alivi, M.A. (2024). Patriotisme Era Digital, Apa Khabar Malaysia, Bernama. - Mass Media(newspaper,radio,tv,popular Magazine)
  15. Alivi, M.A (2023, August). Transcending Disinformation Towards Responsible Media Consumption - Mass Media(newspaper,radio,tv,popular Magazine)
  16. Alivi, M.A (2023, July). Pengamal Media Disaran Pegang pada Etika Kewartawanan Konstruktif - Mass Media(newspaper,radio,tv,popular Magazine)
  17. Alivi, M.A (2023, November). Kekejaman Israel: Pempengaruh digesa cipta kandungan telus. BuletinTV3.my - Mass Media(newspaper,radio,tv,popular Magazine)
  18. Alivi, M.A (2023, September). Digital Regulatory Framework Will Help Curb Online Harm, The Star - Mass Media(newspaper,radio,tv,popular Magazine)
  19. Alivi, M.A. (2023, October). Pempengaruh Digesa Cipta Kandungan Telus Perang Israel-Palestin. Buletin TV9 - Mass Media(newspaper,radio,tv,popular Magazine)
  20. Alivi, MA (2023, July). Waspada dalam Bicara. Apa Khabar Malaysia, Bernama TV - Mass Media(newspaper,radio,tv,popular Magazine)
  21. Alivi, MA (2023, May). A need for improved journalist accreditation. The Star. - Mass Media(newspaper,radio,tv,popular Magazine)
  22. Alivi, MA. (2023, May). Akta Khusus Wajibkan Elaun Latihan Industri. Fokus Pagi, Buletin FM. - Mass Media(newspaper,radio,tv,popular Magazine)
  23. Biz Malaysia, Radio Televisyen Malaysia. Menjayakan Pemulihan Demi Menang Bersama, 25 Jun 2021 - Mass Media(newspaper,radio,tv,popular Magazine)
  24. Mumtaz Aini Alivi, Media dan Pembangunan Ekonomi, Biz Malaysia, Radio Televisyen Malaysia, 1 April 2021 - Mass Media(newspaper,radio,tv,popular Magazine)
  25. Mumtaz Aini Alivi. Berita Tengahari. Setahun Malaysia Prihatin. Radio Televisyen Malaysia, 3 Mac 2021. - Mass Media(newspaper,radio,tv,popular Magazine)
  26. Mumtaz Aini Alivi. Berita Wilayah. Tradisi Masyarakat India Muslim, Variasi Budaya dan Keunikan Malaysia, 9 Mei, 2021. - Mass Media(newspaper,radio,tv,popular Magazine)
  27. Nasional FM, Radio Televisyen Malaysia. Aspirasi Keluarga Malaysia, 21 Disember 2021 - Mass Media(newspaper,radio,tv,popular Magazine)
  28. Mumtaz Aini Alivi. Santai Petang Bersama RTM. Universiti Teknologi Mara. 11 Disember 2020. - Internet

RESEARCH INTEREST

  • Political Communication (Political Communication)
  • News (News)
  • Journalism (Journalism)
  • Broadcasting (Broadcasting)
  • New Media (New Media)
  • Mass Communication (Mass Communication)

RESEARCH PROJECT

International
  1. 2024 - 2025, International Funding
    Impact Of Media And Information Literacy On Civic Engagement Of Youth: A Case Study Of University Students ( Principal Investigator(PI))
  2. 2023 - 2024, United Nation Development Programme (UNDP)
    National Consultant to Review and Enhance National Multidimensional Poverty Index (NMPI) as Policy Making Tools in Poverty Alleviation, United Nations (UN) ( Co-Researcher)
University
  1. 2021 - 2025, University Grant
    New Media Impact On Evaluating Government Performances And Public Voting Choices ( Principal Investigator(PI))

PAPER PRESENTED

INVITED SPEAKER
  1. Media Issues in Journalism Landscape, Online International Guest Lecture Series, Bahria Universiti, Islamabad, Pakistan (International) (30 Nov 2023 - 30 Nov 2023)
  2. Opinion Writing, Webinar on Opinion Writing, Al-Bukhari International University (International) (24 Aug 2022 - 24 Aug 2022)
  3. Issues of Journalism Practice in Malaysia, AIBD RT Online Workshop on News Packages, The Asia-Pacific Institute for Broadcasting Development (AIBD) (International) (23 Feb 2022 - 25 Feb 2022)
  4. The challenges of Journalism and News Industry in Malaysia., The virtual Visiting Lecture Program between Malaysia and Slovakia, Faculty of Mass Media Communication at the University of Ss. Cyril and Methodius in Trnava (FMK), Slovakia (International) (23 Mar 2021 - 23 Mar 2021)
ORAL PRESENTER
  1. Gestalt Principles to Evaluate Visual design Quality of Pakistan 's Leading News Website, 1st International Colloquium AI, Power, and Media Future, Szabist University, Islamabad, Pakistan (International) (04 Jan 2026 - 04 Jan 2026)
  2. AI in Media Professions, Trends, Challenges, and Professional Norms, A Systematic Literature Review (2024-2025), 1st International Colloquium AI, Power, and Media Futures, Szabist University, Islamabad, Pakistan (International) (04 Jan 2026 - 04 Jan 2026)
  3. From Screens to Scenes: The Role of Social Media in Celebrity Worship and Substance Use Among Nigerian Students: A Systematic Review, International Conference of Media & Communication (ICMC 2025), De Montfort University, Leicester, UK (International) (27 Nov 2025 - 28 Nov 2025)
  4. The Professionalisation of Citizen Journalism Under Bahrain s Vision 2030 and SDG 16", International Conference on Sustainability and Innovation Sustain Bahrain 2025, American University of Bahrain (International) (23 Jun 2025 - 24 Jun 2025)
  5. From Entertainment to Distraction: TikTok s AI-Driven Engagement and Digital Procrastination Among Students, Second International Conference on "The Future of Media and Communication: Innovation and Vision, City University Ajman (International) (30 Apr 2025 - 30 Apr 2025)
  6. Understanding User Needs: A Qualitative Study on the Design Strategies of News Websites in Pakistan, 23rd International Research Conference 2025, Szabist University, Pakistan (International) (29 Apr 2025 - 30 Apr 2025)
  7. Gratification Motives in Using Online News and Their Impact on Vote Choice, 12th Biennial Convention of the Pacific and Asian Communication Communication and Industrial Revolution 4.0, Universiti Malaysia Sabah (International) (04 Jul 2018 - 06 Jul 2018)
KEYNOTE SPEAKER
  1. DIGITAL MEDIA CHALLENGES AND THE IMPACT OF AI ON THE JOURNALISM INDUSTRY, Contemporary World: Challenges and Transformations, 2024, Rawalpindi Women University, Pakistan (International) (13 Nov 2024 - 13 Nov 2024)
  2. Media Revolution - Technological Influence on Journalism, Arts, and Visual Storytelling, Szabist Media Revolution Conference, Szabist University and Higher Education Commission Pakistan (International) (16 May 2024 - 20 May 2024)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2026) Framing Women in Malaysian Politics: An Analysis of Malaysiakini’s Coverage During The 15th General Election, National, (Reviewer)
  2. (2025) Exploring The S-o-r Model: Social Media Use and Employment Among College Students in Shandong, University, (Internal Examiner)
  3. (2025) Peranan Media Sosial Dalam Mempengaruhi Pengundi Muda Atas Pagar Dalam Membuat Keputusan Pemilihan Umum Presiden Republik Indonesia 2024, University, (Internal Examiner)
  4. (2025) Self-censorship in Khyber Pakhtunkhwa: How Do Journalists Cope With Pressures?, International, (External Examiner)
  5. (2025) “effects of Facebook Infotainment On The Construction of Social Reality of Youth: a Case Study of Kp Public Sector Universities”, International, (External Examiner)
  6. (2025) The Impact of Social Media Appearance Preoccupation On Impulsive Fitness Supplement Buying Behavior Among Male College Students in Shanghai, China, University, (Internal Examiner)
  7. (2025) An Investigation Into Motivation, Media Satisfaction, and Engagement Intention Among Students in The Acgn Subculture On Bilibili, University, (Internal Examiner)
  8. (2025) Working Conditions of Professional Journalists: Measuring The Effects of Occupational Stress Factors On The Social Relations of Journalists Working in Twin Cities, International, (External Examiner)
  9. (2025) Framing Covid-19 in China: a Multi-phase Analysis of Government Discourse, Media Coverage, and Emotional Misinformation On Social Media, University, (Internal Examiner)
  10. (2025) Peranan Media Sosial Dalam Mempengaruhi Pengundi Muda Atas Pagar Dalam Membuat Keputusan Pemilihan Umum Presiden Republik Indonesia 2024, University, (Internal Examiner)
  11. (2025) The Impact of Ecommerce Live Streamer On Trust Building and Purchase Intention Among Chinese College Students, University, (Internal Examiner)
  12. (2025) An Investigation Into Motivation, Media Satisfaction, Andengagement Intention Among Students in The Acgn Subculture On Bilibili, University, (Internal Examiner)
  13. (2025) The Impact of Tiktok On The Academic Performance of University Undergraduates in Beijing, China, University, (Internal Examiner)
  14. (2025) Artificial Intelligence (ai) Technology and Its Relevance to The Profession and Ethics Journalism in Malaysia, National, (Reviewer)
  15. (2025) Artificial Intelligence (ai) Technology and Its Relevance to The Profession and Ethics Journalism in Malaysia, National, (Reviewer)
  16. (2025) Parental Perspectives On Digital Childhood: Investigating The Impact of Digital Devices On Child Development in Kpk, Pakistan, International, (External Examiner)
  17. (2025) Media Salience and The Influence of Contingent Factors of Agenda- Setting in The Digital Age (a Case Study of Pakistani Universities), International, (External Examiner)
  18. (2025) From National Narratives to Local Practices: a Multi- Level Content and Framing Analysis of Chinese Lunar New Year Coverage in Chinese English-language Newspapers (2020–2024), University, (Internal Examiner)
  19. (2025) Investigating Motivation and Engagement Intention of The Animation, Comic, Game and Novel (acgn) Subculture Students in Gaungzhou Universities to Professional User Generated Content (pugc) of Bilibili, University, (Internal Examiner)
  20. (2025) Impacts of Traditional Celebrities, Smis, and Ceos On Chinese Gen Z’s Purchase Intention and Brand Preference of Electric Vehicles, University, (Internal Examiner)
  21. (2025) Impak Penyebaran Berita Palsu Melalui Media Sosial Dalam Kalangan Masyarakat India Malaysia, University, (External Examiner)
  22. (2025) The Influence of Anchor Features and E-service Quality On Social Media Audiences Purchase Intention in China’s Live Streaming, University, (Internal Examiner)
  23. (2025) Living With Covid-19: The Adoption of Preventive Behavior Among Malaysian Citizens Post-pandemic in Kuala Lumpur, University, (Internal Examiner)
  24. (2024) Peranan Media Sosial Dalam Mempengaruhi Swing Voter Muda Dalam Membuat Keputusan Pemilihan Umum Presiden Republik Indonesia, University, (Internal Examiner)
  25. (2024) Self-interest Patriots in The Digital Age: Rationalizing National Pride, Humiliation, and Identity Among China’s Post-2000 Generation, University, (Internal Examiner)
  26. (2024) The Environmental Characteristics of Chinese Short Videos and Impact On User Travel Intentions ", University, (Internal Examiner)
  27. (2024) Construction of Cyber Media Communication Identity in Indonesia and Malaysia in The Social Media Era for Business Sustainability, International, (Reviewer)
  28. (2024) Relationship of Big Five Personality Traits and Motivations to Use Social Media, International, (External Examiner)
  29. (2024) The Influence of Anchor Features and E-servicequality On Social Media Audiences Purchase Intention in China’s Live Streaming, University, (Internal Examiner)
  30. (2024) Protest Sentiments of Kazakhstanis in The Digital Network, National, (Reviewer)
  31. (2024) The Level of Voting Decisions Between Men and Women Affected from Online Political Campaign, International, (Reviewer)
  32. (2024) The Evolving Phenomenon of Binge-watching: Understanding The Effects of Web Series On Its Viewers Related to Narrative Engagement Experiences, International, (External Examiner)
  33. (2024) Final Year Project Showcase Evaluation as Panel in Unisel, University, (External Examiner)
  34. (2024) The Effects of Short Travel Videos Environmental Characteristics On Users’ Travel Intentions in The Varying Levels of Inertia, University, (Internal Examiner)
  35. (2024) How Media Dependency Driven Social Media Engagement Affect Social Integration of Elderly Migrants in China: The Chain Mediating Effects of Perceived Social Support and Psychological Resilience, University, (Internal Examiner)
  36. (2023) The Influence of Anchor Features and E-service Quality On Social Media Audiences' Purchase Intention in Live Streaming, National, (Internal Examiner)
  37. (2023) More Than a Community of Practice: a Netnographic Exploration of Journalist's Emotional Support in Crisis, International, (Reviewer)
  38. (2023) The Fake News Narratives and The Role of Mediatization in Europe. a Qualitative Content Analysis of Facebook Posts During Covid-19 Pandemic Outbreak in Germany, The UK and North Macedonia, National, (Internal Examiner)
  39. (2023) Media Othering of Foreign Nationals in Malaysian English Crime Reporting", National, (Internal Examiner)
  40. (2023) The Role of Media in Cyberbullying - Linguistic Recommendation in Social Media Cyberbullying Reports, National, (Internal Examiner)
  41. (2023) Critical Discourse Analysis of The Malaysia's National Image in People’s Daily, National, (Internal Examiner)
  42. (2023) Influence of Social Media Usage as Political Literacy for Indonesia's Generation Z to Avoid Hate Speech in Election 2024, University, (Reviewer)
  43. (2023) The Influence of Calls to Action in Corporate Social Responsibility Messages On Consumer's Responses Mediated by Consumer Engagement On Social Media, University, (Reviewer)
  44. (2023) Analisis Laras Bahasa Dalam Rencana Akhbar Online Dalam Bidang Perubatan Infertiliti, International, (Reviewer)
  45. (2021) Panel Hakim Hadiah Kewartawanan Malaysia - Malaysian Press Institute, National, (External Assessor)
  46. (2021) Reviewer, A manuscript for Jurnal Pengajian Media Malaysia, Universiti Malaya , (Editorial Board)
  47. (2021) Assessor Panel for Candidature Defence (PhD Candidate), Nafisa Kasem (17050429/1). THESIS TITLE: SOCIAL MEDIA AS AN EMERGING TOOL FOR MODERN CUSTOMER RELATIONSHIP MANAGEMENT: ANALYSIS OF MALAYSIAN ORGANIZATIONS , ( Assessor Panel)
  48. (2021) Assessor Panel for Candidature Defence (Ph.D. Candidate), FAHIZAH BINTI SHAMSUDIN. Thesis Title: ADVERTISING INDUSTRY: IMPLICATION OF SELF-REGULATION PRACTICE TOWARDS CREATIVE CONTENT DEVELOPMENT , (Assessor Panel)
  49. (2021) Assessor Panel for Candidature Defence (Ph.D. Candidate), Chin Ying Shin. Thesis Title: NEWS THROUGH PUBLIC S ACTIVE COMMUNICATIVE ACTION: APPLYING SITUATIONAL THEORY OF PROBLEM SOLVING AND NEW MEDIA LITERACY , (Assessor Panel)
  50. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Jianwei Ding (S2004903/1). Thesis Title: Social Media, User Generated Content (UGCs) and All-for-one Tourism" Campaign: A Case Study of Meishan City, China, (Assessor Panel)
  51. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Li Jianmo Ava180025). Thesis Title: Exploring the use and perception of social media for health information seeking among Chinese university students: A qualitative case study of the covid-19 pandemic. , (Assessor Panel)
  52. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Raihana binti Mohamed (17207798/1). Thesis Title: Children's Wordless Picture Book: The Influence on Children s Reading Comprehension and Narration., (Assessor Panel)
  53. (2021) Assessor Panel for Proposal Defence (PhD Candidate), SURINA BINTI MOHAMAD SHAFI (AVA170049). Thesis Title: HATE SPEECH: A STUDY ON THE USAGE AND EFFECT OF COVID-19 PANDEMIC MESSAGES ON FACEBOOK , (Assessor Panel)
  54. (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), Vinietha A/P Veloo (17044048).Advertising: The Effect Of Beauty Propaganda On Millennials , (Assessor Panel)
  55. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Wang Yao (S2021158/1). Thesis Title: China: Produce 101, Cultural Intimacy and Participatory Media Fandom in Malaysia, (Assessor Panel)
  56. (2021) Assessor Panel for Candidature Defence (PhD Candidate), FAHIZAH BINTI SHAMDUDIN (AVA180040). Thesis Title: ADVERTISING INDUSTRY: IMPLICATION OF SELF-REGULATION PRACTICE TOWARDS CREATIVE CONTENT DEVELOPMENT , (Assessor Panel)
  57. (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), EDWARD ROWLAND GOMEZ (17058613/2). Thesis Title: CORRECTING MISINFORMATION THROUGH CONSTRUCTIVE JOURNALISM: A NUANCED AND SOLUTIONS-FOCUSED APPROACH TO FACT-CHECKING FAKE NEWS, (Assessor Panel)
  58. (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), ZHAO XIAOJUAN (S2005140). Thesis Title: THE ROLE OF THE SOCIAL MEDIA AND ETHNIC MINORITY CULTURE TRANSFORMATION IN INNER MONGOLIA, CHINA, (Assessor Panel)
Contribution to external organisation
  1. (2026) Fellow of The International Institute of Film Science and Art, International, (Resource Person)
  2. (2026) Board of Director, International, (Resource Person)
  3. (2025) Pelantikan Panel Hakim & Bahan Penyertaan Anugerah Kecemerlangan Media Kpkt 2025, National, (Resource Person)
  4. (2025) Panel Penilai Pitching and Screening Bagi Perolehan Program Tv, Rtm, National, (Resource Person)
  5. (2025) Juri Hakim Pertandingan “mana Lagi? Melaka Ler... Tiktok Challenge” Sempena Tahun Melawat Melaka 2025, National, (Resource Person)
  6. (2025) Hakim Hadiah Kewartawanan Malaysia Mpi-petronas 2024, National, (Resource Person)
  7. (2025) Judge for The 7th Stellar Prize, National, (Resource Person)
  8. (2024) Judge for The 7th Stellar Prize (tsp) Xiamen University, International, (Resource Person)
  9. (2024) Panel Hakim Hadiah Kewartawanan Malaysia Mpi, National, (Resource Person)
  10. (2024) Panel Penilai Pitching (swasta) dan Panel Saringan Screening (luar Negara) Bagi Perolehan Program Tv,, National, (Resource Person)
  11. (2024) Panel Penilai Pitching (swasta) dan Panel Saringan Screening (luar Negara) Bagi Perolehan Program Tv, National, (Resource Person)
  12. (2024) Editorial Board Member, International, (Academic Appointment )
  13. (2023) Panel Hakim Anugerah Kecemerlangan Media Kpkt 2023, National, (Resource Person)
  14. (2023) Hakim Hadiah Kewartawanan Malaysia Mpi-petronas 2022, National, (Resource Person)
  15. (2023) Ahli Kumpulan Pemikir Institut Pengajian Sains Sosial (ipsas), Universiti Putra Malaysia (upm), National, (Resource Person)
  16. (2023) Kumpulan Pemikir Di Laboratori Generasi Siber, Ipsas, National, (Expert Advisor)
  17. (2022) Pakar Penasihat Promosi dan Publisiti Universiti Malaya, University, (Expert Advisor)
  18. (2021) Panel Penilaian Pitching (swasta) dan Panel Saringan Screening (syndicated) Bagi Perolehan Program Tv, National, (Expert Advisor)
  19. (2021) Panel Penilaian Pitching (Swasta) dan Panel Saringan Screening (Syndicated) bagi Perolehan Program TV RTM, Radio Televisyen Malaysia, National
  20. (2021) Panel Hakim Hadiah Kewartawanan Malaysia 2020, Malaysian Press Institure, National
Media appearance
  1. (2025) Apa Khabar Malaysia. (2025, 21 Mei). Asean dan Kebebasan Media. Dr. Mumtaz Aini Alivi. Bernama Tv., National, (Panelist/Moderator)
  2. (2024) Patriotisme Era Digital, National, (Panelist/Moderator)
  3. (2024) National Unity in The Digital Era During The Time of Madani Government, National, (Panelist/Moderator)
  4. (2024) "human Touch" Beri Jiwa Kepada Karya, Tidak Mampu Dibuat Ai - Bernama, National, (Interview)
  5. (2024) Human Touch' Beri Jiwa Kepada Karya, Ai Tidak Mampu Lakukannya - Berita Akhbar Getaran, National, (Interview)
  6. (2023) Alivi, M.a (2023, November). Kekejaman Israel: Pempengaruh Digesa Cipta Kandungan Telus. Buletintv3.my, National, (Interview)
  7. (2023) Alivi, M.a. (2023, October). Pempengaruh Digesa Cipta Kandungan Telus Perang Israel-palestin. Buletin Tv9, National, (Interview)
  8. (2023) Alivi, M.a (2023, August). Transcending Disinformation Towards Responsible Media Consumption, International, (Interview)
  9. (2023) Alivi, M.a (2023, September). Digital Regulatory Framework Will Help Curb Online Harm, The Star, National, (Interview)
  10. (2023) Alivi, M.a (2023, July). Pengamal Media Disaran Pegang Pada Etika Kewartawanan Konstruktif, National, (Interview)
  11. (2023) Alivi, Ma (2023, July). Waspada Dalam Bicara. Apa Khabar Malaysia, Bernama Tv, National, (Panelist/Moderator)
  12. (2023) Alivi, Ma. (2023, May). Akta Khusus Wajibkan Elaun Latihan Industri. Fokus Pagi, Buletin Fm., National, (Panelist/Moderator)
  13. (2023) Alivi, Ma (2023, May). a Need for Improved Journalist Accreditation. The Star., National, (Interview)
  14. (2021) Biz Malaysia, Radio Televisyen Malaysia. Menjayakan Pemulihan Demi Menang Bersama, 25 Jun 2021, National, (Interview)
  15. (2021) Berita Wilayah, Radio Televisyen Malaysia. Tradisi Masyarakat India Muslim, Variasi Budaya dan Keunikan Malaysia, 9 Mei 2021, National, (Interview)
  16. (2021) Biz Malaysia, Radio Televisyen Malaysia. Media dan Pembangunan Ekonomi, 1 April 2021, National, (Interview)
  17. (2021) Berita Tengahari, Radio Televisyen Malaysia. Setahun Malaysia Prihatin, 3 Mac 2021, National, (Interview)

SUPERVISION

Under Graduate Students
  1. (2025) AIM3004 Project Paper 2
  2. (2025) Industrial Training, Le Ging, Ke Gong, Malva Adhwa Putri, Koe Mey Mey, Syaza Johar
  3. (2024) Final Year Project Paper 2
  4. (2024) Practices, RAJA BALQIS JASMINE BINTI RAJA SARIZAL, OOI QITING, STEPHNIE, TAN YI PENG, ATYQAH NURYASMIN SHAMSURI
  5. (2023) AIM3004 Project Paper 2
  6. (2023) AIM 2004 Project Paper 1
  7. (2023) Practices, Tan Pei Jie, Putri Ain Nurliza Mohd Kamal, Yan Li, Yangjie Hong, Loh Wen Yu, Chung Zhen Cong
  8. (2021) AKEA3190 PRACTICUM
  9. (2021) AIM 3001 INDUSTRIAL TRAINING
  10. (2021) 1. Lilac 2. DARK: Mawar (Rose) 3. Land of Abundance 4. Sugar is Not Always Sweet 5. Theme: Vaccine, Misuse of Social Media and Agriculture 6. Who's the Murderer 7. Corona Virus Vaccination Project 8. I am Beautiful
Postgraduate Student
PhD/ Doctoral
  1. (2025) The Construction of China's Image in the Context of Political Instability: A Dynamic Framing and Tonal Analysis of Malaysiakini's Malay News since the 2018 Malaysian General Election, QIN FULIN (Guangxi Minzu University)
  2. (2025) INVESTIGATING THE EFFECTS OF AUGMENTED REALITY ON DIGITAL ADVERTISING FIELD, FATEN Z. A. ALJAZZAR
  3. (2025) Science communication and economic development:anaysis of impact and relationship in low income countries, HINA ALI MUSTAFA
  4. (2025) BETWEEN TRUTH AND SENSATION: ETHICS AND CRIME REPORTING INMALAYSIAN NEWSROOMS, SHIFAA AFIQAH BINTI SOBRI
  5. (2025) Media, Politics, and the Discourse of Power: A Multimodal Critical Discourse Analysis of General Election Campaigns in Pakistan, 2024, IFTIKHAR AHMED
  6. (2025) HE IMPACT OF BRAND EXPERIENCE ON CONSUMER RESPONSE IN THE NEW MEDIA ERA, LUO YINGQI
  7. (2025) Relationship Between Social Media Use and Image Dissatisfaction Among Chinese Female Millennials, JIAQING XU
  8. (2025) The Relationship between Selfie Engagement on Social Media and Cosmetic Surgery Consideration Among Youth in China, WANG HAOYUE
  9. (2025) Impact of Digital Advertising on Preference of High-End Brands’ Real and Counterfeit Product Purchasing Intention Among Malaysian Consumer, HONGBO WU
  10. (2025) The Relationship Between Protection Motivation Factors and Behavioural Intentions, MARIA BRONY
  11. (2025) Investigating the Influence of Users’ Media Literacy on the Perceived Authenticity of AI-Generated Content on Bilibili in China, WANG RUN ZHI
  12. (2025) Relationship between Social Media Use and Youngsters’ Psychological Well-being in Pakistan: Mediating Effect of Social Media Fatigue, NASRULLAH DHAREJO
  13. (2025) THE EFFECT OF AUDIO PSA EXPOSURE ON VOCATIONAL IDENTITY FORMATION: A COMPARATIVE STUDY AMONG STUDENTS IN VOCATIONAL EDUCATION IN CHINA AND MALAYSIA, SONGTAO
  14. (2025) RURAL REPRESENTATION IN DIGITAL MEDIA: DECENTRALIZATION, THE RISE OF MARGINALIZED GROUPS’ DISCOURSE AND ALGORITHMIC FAIRNESS, DONGJIA LIU
  15. (2025) THE IMPACT OF DIGITAL MEDIA ADVERTISING ON HIGH-END BRAND PREFERENCE AMONG MALAYSIAN CONSUMERS – A USES AND GRATIFICATIONS PERSPECTIVE, HE RUOFAN
  16. (2025) TRANSFORMATION IN THE ARTIFICIAL INTELLIGENCE (AI) GENERATED CONTENT ERA: A COMPARATIVE STUDY ON ETHICAL CHALLENGES AND EDITORIAL TRANSFORMATION IN MULTIMEDIA JOURNALISM, MINGZE SUN
  17. (2025) THE IMPACT OF GENERATIVE AI ON KNOWLEDGE AUTHORITY MEDIA TRUST AND ACTUAL USAGE AMONG CHINESE UNIVERSITY STUDENTS, CHI LONGYUN
  18. (2025) FILTERED FEMININITY AND BEAUTY ANXIETY IN CONTEMPORARY CHINA: A POSTFEMINIST READING OF DIGITAL SELF-PRESENTATION ON XIAOHONGSHU, DENG JIE
  19. (2025) EVALUATING THE BENEFITS OF AI ADOPTION IN GRAPHIC DESIGN: INSIGHTS INTO DESIGN QUALITY, CREATIVITY, AND BUSINESS PERFORMANCE IN PAKISTAN, AMNA ZULQARNAIN
  20. (2025) ANALYSIS OF THE WOMEN’S RIGHTS MOVEMENT IN KSA: HOW DOES X PLATFORM CONTRIBUTE?, ALHAFAF ABDULRAHMAN IBRAHIM A
  21. (2025) THE IMPACT OF SOCIAL MEDIA ON STUDENT PERFORMANCE: MEDIATING ROLE OF SOCIAL MEDIA ENGAGEMENT AND LEARNING MOTIVATION, ZHANG YUXIN
  22. (2025) PEMAPARAN KANDUNGAN FAHMI REZA DAN ZUNAR MELALUI MEDIA SOSIAL SEPANJANG TEMPOH PRU15, NURUL IZZATI BINTI AZALI
  23. (2025) EXAMINING THE ROLE OF TRUST AS A MEDIATOR IN THE INFLUENCE OF XIAOHONGSHU SOCIAL INFLUENCERS ON CONSUMER COMMUNICATION, DUAN WEILI
  24. (2025) THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION AND BEHAVIOR OF BEAUTY PRODUCTS: A COMPARATIVE STUDY OF DOUYIN AND XIAOHONGSHU, FAN ZHEWEN
  25. (2025) EXPLORING THE IMPACT OF SOCIAL MEDIA CONTENT MARKETING ON CONSUMER PURCHASE INTENTION: A CASE STUDY OF SHORT-FORM VIDEO PLATFORMS, ZHONG JINGJING
  26. (2025) THE MODERATING ROLE OF NATIVE CULTURE THROUGH SMI'S POWER ON THE RELATIONSHIP BETWEEN PARASOCIAL RELATIONSHIPS AND EWOM, GUI JUN
  27. (2025) EXAMINING THE ROLE OF CITIZEN JOURNALISM IN SHAPING PUBLIC OPINION: A MALAYSIAN SOCIAL MEDIA PERSPECTIVE, SONG KANGNI
  28. (2025) NEW MEDIA: POWER, INNOVATION, AND RESISTANCE IN SOCIALIZE, IBTESAM BAKHEET A ALNAHDI
  29. (2025) INFLUENCE OF FACEBOOK AND TWITTER ON FOOTBALL FANATICISM: A STUDY OF ARAB STUDENT IN MALAYSIAN UNIVERSITIES, ABDELRAHMAN T A ASHOUR
  30. (2025) RESEARCH ON GRAPHIC DESIGN OF DIGITAL MEDIA ART BASED ON COMPUTER AIDED ALGORITHM, YOU YUE
  31. (2025) CITIZEN JOURNALISM PROFESSION AS A NEW MEDIA PHENOMENA IN BAHRAIN, ABDULRAHMAN ALSAHHAF
  32. (2025) DIGITAL TRANSFORMATION: THE IMPACT OF A CHANGING TECHNOLOGICAL ENVIRONMENT ON TRUST IN INTERNATIONAL POLITICS, Xiaoman Xu
  33. (2025) THE PHENOMENON, MODEL, CHARACTERISTICS, AND RELATIONSHIP WITH THE DEGREE OF DEMOCRATIZATION IN MANIPULATING DIGITAL DEMOCRACY: CASE STUDIES OF ASIAN COUNTRIES, WU LINKAI
  34. (2025) MODERATING EFFECT OF SOCIAL MEDIA USE ON THE RELATIONSHIP BETWEEN WORK LIFE BALANCE AND THE WELLBEING OF FEMALE STUDENTS AND FACULTY IN MALAYSIA, AISHA GHORI
  35. (2025) A STUDY ON THE RELATIONSHIP BETWEEN THE NEGATIVE EFFECTS OF SOCIAL MEDIA AND FALSE NEWS SHARING BEHAVIOR, YU HONG
  36. (2025) Relationship Between Social Media Motives Towards Celebrity Worship and Substance Usage Among Students of Tertiary Institutions In Kwara State, Nigeria, HABIBAT BOLAJOKO NA'ALLAH
  37. (2025) Investigating the Determinants of Government Website Utilization: A User Behavior Study based on the Extended UTAUT Framework in Guangdong, China, TAN XUAN
  38. (2024) Impact of Media Information Literacy (MIL) on Civic Engagement of Youth: A Case Study of University Students, NASIR MUHAMMAD MAJID HAMID (Allama Iqbal Open University, Pakistan)
  39. (2024) UI/UX CUSTOMISATION FOR MARKET ORIENTATION ON REAL ESTATE BRANDING IN MALAYSIA, RIZQIAH BANU BINTI VARUSAI MOHAMED
  40. (2024) Impact of the Digital Divide in the Post-Pandemic Era: From the Perspective of Elderly Group., RAN HAO
  41. (2024) NEWS OBJECTIVITY AND EMPATHIC INFLUENCE: THE IRREPLACEABLE VALUE OF SOCIAL NEWS WRITTEN BY HUMANS IN CHINA'S MAINSTREAM NEWSPAPER, SU HANG
  42. (2024) THE POLITICAL CAMPAIGN MODEL ON NEW MEDIA : A CASE STUDY OF INDONESIAN PRESIDENTIAL ELECTION IN 2019, TAUFIK HIDAYAT
  43. (2024) Youth and Social Media Usage for Sexual Health Information Seeking in Klang Valley, YESUSELVI A/P MANICKAM
  44. (2023) Communication Situation of Live Commerce in Online Short Video Economy: Taking Tik Tok as An Example., ZIQING ZHANG
  45. (2023) THE IMPACT OF WORRY, RISK PERCEPTION, AND INFORMATION-SEEKING EXPERIENCE ON MISINFORMATION. THE MODERATING ROLE OF INFORMATION OVERLOAD, ZHOU FAN
  46. (2023) Tiktok as e-Health Information Source in the Post COVID-19 Era among University Students in Wuhan, China, YANG YANG
  47. (2022) THE RELATIONSHIP BETWEEN MEDIA ATTENTION, DEPENDENCY, ANXIETY AND WELLBEING: THE ROLE OF COLLECTIVISM DURING THE COVID-19 PANDEMIC IN CHINA, GONG JIANKUN
Master
  1. (2025) TikTok Usage and Its Influence on Political Knowledge and Vote Choice Among Young Voters, WAN ROSMARIA WAN ISMAIL
  2. (2025) The Impact of Digital Technological Advancements on Audience Engagement and Trust in RTM Mandarin News, TAI CHIUN HOU
  3. (2025) Fact-Checking on News in the Digital Era in Malaysia, NAZATUL ATHIRAH BINTI MOHAMAD MUSTAFA
  4. (2025) Exploring the Impact of Content Structure and Readability on Reader Engagement in Digital Publishing, HEMALATHA A/P NATARAJAN
  5. (2025) Perkaitan antara Kepuasan Penggunaan Media Sosial dan Penyebaran Berita Palsu, KALAIVANI KRISNAN
  6. (2022) THE SPOONDRIFT PODCAST, WONG JI SENG @ DESMOND
  7. (2022) THE NATURE CURE, LUYAO HOU
  8. (2022) WETLAND WONDERS, LIU QINGYANG
  9. (2022) HOW TO BRING GREEN INTO YOUR REAL LIFE?, QIAN ZHENGDONG
  10. (2022) LIFE OF A TREE, THEEVAN KUMAR
  11. (2022) THE DISAPPEARING MANGROVE, YUQING ZHANG
  12. (2022) GIFT OF NATURE; TEA, RUIHAN LI
  13. (2022) Misconception About Homeless And Ways To Treat, Nur Nabiilah Mohamad Shuhaimi
  14. (2021) Impact of New Media On Regional Cuisine and Its development strategies, Wen Xuan Zhao
  15. (2021) integration of humanism and medical on kangaroo mother care, Li Tingyu
  16. (2021) IDENTITY BASED ON MALAYSIAN CHINESE LITERATURE, Ruojing Li
  17. (2021) The Inheritance And Development of Shamanic religious art from the perspective of digital media, Deshi Shang
  18. (2021) The Last Watchers: The Elderly Left Behind In A village in china, Chuling Dai
  19. (2021) Disneyland Character Linabell: A Reflection and lesson for china's star-producing, Luxiao Zhou
  20. (2021) Inheritance of Shanxi Intangible Cultural Dough, Leijie Hao
  21. (2021) Tea Making Process in Taiwan, Yu-Chuan Kao
  22. (2021) The Modern Value of The Door God Culture, Mei Yi Dang
  23. (2021) The Importance of Interpersonal Communication and psychological barriers in communication, Wu Yin
  24. (2021) COVID-19 Psychological Impact, NURDIANAH BINTI JAMALAL NURJADDIN
  25. (2020) How social media assisted in Covid-19 preventing, Si Chen
  26. (2020) Life in Frozen, Yuting Gao
  27. (2020) LANGXUN Brand Manual, Li Zhichao
  28. (2018) Tiktok as E-Health Information Source in the Post COVID-19 Era among University Students in Wuhan, China, YANG YANG

TEACHING

Doctor Of Philosophy
  1. (2024) AVX8001 - Research Methodology
  2. (2023) AMX7001 - Research Methodology
  3. (2023) AVX8001 - Research Methodology
Master
  1. (2024) AMX7001 - Research Methodology
  2. (2023) AQA7004 - Management of Media Organisation
  3. (2022) AQA7015 - Creative Media Project
  4. (2022) AQA7005 - Industrial Practice
  5. (2022) AQA7004 - Management of Media Organisation
  6. (2021) AQA7018 - Constructive Journalism Around The World
  7. (2021) AQA7012 - Global Journalism
  8. (2021) AQA7004 - Management of Media Organisation
  9. (2021) AQA7004 - Management of Media Organisation
  10. (2021) AQA7004 - Management of Media Organisation, Malaysian National News Agency (BERNAMA) 
  11. (2021) AQA7018 - Constructive Journalism Around The World, Penggiat Media (Individu - Consultant) 
  12. (2021) AQA7012 - Global Journalism, Penggiat Media (Individu - Consultant) 
  13. (2020) AQA7004 - Management of Media Organisation
Bachelor
  1. (2024) AIX1001 - Introduction to Social Sciences and Humanities
  2. (2024) AIM3005 - Political Communication
  3. (2024) AIM1004 - Writing for Media
  4. (2023) AIM2019 - Broadcast Journalism
  5. (2023) AIM3001 - Industrial Training
  6. (2023) AIM3005 - Political Communication
  7. (2023) AKEA3190 - Practicum
  8. (2023) AIM1004 - Writing for Media
  9. (2022) AIM2019 - Broadcast Journalism
  10. (2022) AIX3001 - Ethics and Professionalism in Social Sciences
  11. (2022) AIM3005 - Political Communication
  12. (2022) AIM1004 - Writing for Media
  13. (2021) AIM2019 - Broadcast Journalism
  14. (2021) AIM2018 - Creative Industry Management
  15. (2021) AIX3001 - Ethics and Professionalism in Social Sciences
  16. (2021) AIM3005 - Political Communication
  17. (2021) AIM1004 - Writing for Media
  18. (2021) AIM2018 - Creative Industry Management
  19. (2021) AIM2019 - Broadcast Journalism
  20. (2021) AIM3001 - Industrial Trainning
  21. (2021) AIM2018 - Creative Industry Management, Hiroshima University, Japan 
  22. (2021) AIM1004 - Writing for Media, Penggiat Media (Individu - Consultant) 
  23. (2021) AIM3005 - Political Communication, Penggiat Media (Individu - Consultant) 
  24. (2021) AIM2019 - Broadcast Journalism, TV3 (Malaysian TV network) 
  25. (2021) AIM2019 - Broadcast Journalism, University of St. Cyril and Methodius in Trnava 
  26. (2020) AIM2018 - Creative Industry Management
  27. (2020) AIM2019 - Broadcast Journalism
  28. (2020) AIM3001 - Industrial Trainning

PATENT/ IPR

  • Gift of Nature - Tea
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  • The Nature Cure
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  • How to Bring Green Into Your Real Life
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  • The Disappearing Mangroves
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  • Life of a Tree
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  • Go Hiking Find Nature
    COPYRIGHT
  • Brewed with Nature
    COPYRIGHT
  • The Flavor of Zibo
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  • Culture - When We Meet Again
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  • Kangaroo Mother Care
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  • I Talk Like A River
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  • Tea Making Process in Taiwan
    COPYRIGHT
  • Lilac
    COPYRIGHT
  • Be Smart And Be Wise!
    COPYRIGHT
  • Land Of Abundance
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  • Sugar Is Not Always Sweet
    COPYRIGHT
  • The Misinformation Of The Vaccines
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  • Who s the Murderer
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  • Get Vaccinated, it s free
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  • I m Beautiful
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  • Life In Frozen
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  • How social media assisted in Covid-19 preventing and control via mobile apps in China
    COPYRIGHT
  • PSA: Psychological Impact during Covid-19
    COPYRIGHT
  • LangXun Education Ltd.: Corporate Identity Manual
    COPYRIGHT

SOCIAL RESPONSIBILITY ACTIVITIES

  • Expert for Instrument Validation, (24 Nov 2025 - 26 Nov 2025) (National)
  • Expert Validation for Content Validity of Instrument for Data Collection, (03 Sep 2025 - 03 Sep 2025) (University)
  • Member of Editorial Board of Journal of Media and Communication (jmc), Pakistan, (01 Nov 2024 - 30 Nov 2027) (International)
  • Editorial Board Jurnal Pengajian Media Malaysia (jpmm), (01 Jan 2023 - 31 Dec 2023) (University)
  • Member, Gabungan Persatuan Malabari Malaysia, (01 Jan 2010 - 01 Jan 2040)