Curriculum Vitae

DR. MUMTAZ AINI BINTI ALIVI

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • mumtazaini_alivi
  • 0379675551

AREAS OF EXPERTISE

  • POLITICS AND COMMUNICATION
    Social Sciences, Political Science, Defense And International Studies, Political Science
  • MALAYSIAN MASS MEDIA AND NEW MEDIA
    Social Sciences, Media And Communications, Digital Media And Media Studies
  • POLITICAL JOURNALISM
    Social Sciences, Media And Communications, Journalism
  • BROADCAST JOURNALISM
    Social Sciences, Media And Communications, Journalism
  • PUBLIC AND PRIVATE BROADCASTING MEDIUM (INCLUDING TV, RADIO, MAGAZINE, NEWSPAPER, FILM, THE INTERNET AND SOCIAL NETWORKING)
    Social Sciences, Media And Communications, Broadcasting
  • WRITING AND PRESENTING FOR BROADCAST
    Social Sciences, Media And Communications, Broadcasting
  • RESEARCHING AND NEWSGATHERING FOR BROADCAST
    Social Sciences, Media And Communications, Broadcasting
  • POLITICAL COMMUNICATION
    Social Sciences, Media And Communications, Specialist Topics In Media And Communication

ACADEMIC QUALIFICATION

  • PHD (MASS COMM), (Mass Communication)
    Universiti Putra Malaysia (UPM)
  • M. Corporate Comm, (Komunikasi Korporat)
    Universiti Putra Malaysia (UPM)
  • B.A, (Arts)
    Universiti Putra Malaysia (UPM)
  • DIPLOMA IN SECRETARIAL SCIENCE, (Sains Kesetiausahaan)
    Politeknik Sultan Haji Ahmad Shah

ADMINISTRATIVE DUTIES

  • Committee Members
    16 Aug 2024 - 31 Dec 2026 (Department)
  • Committee Members
    16 Oct 2024 - 31 Dec 2026 (Department)
  • Penyelaras Program Sarjana Muda Pengajian Media
    07 Aug 2024 - 07 Aug 2025 (Department)
  • Course Coordinator
    01 Jul 2023 - 31 Dec 2024 (University Malaya)
  • Committee Members
    01 Oct 2024 - 31 Dec 2024 (Department)
  • Wakil Jawatankuasa Ijazah Dasar Jabatan Pengajian Media dan Komunikasi
    07 Aug 2024 - 07 Aug 2024 (Department)
  • Associate Fellow Pusat Pengajian Pembangunan Ungku Aziz, Universiti Malaya
    01 May 2023 - 01 May 2024 (University Malaya)
  • Course Coordinator
    01 Jan 2022 - 31 Dec 2023 (University Malaya)
  • Task Force Leader
    01 Jan 2022 - 31 Dec 2023 (University Malaya)
  • Project Member
    27 Oct 2023 - 29 Oct 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Industrial Training Coordinator 2022/2023
    08 Feb 2021 - 17 Sep 2023 (Department)
  • Coordinator for 2U2I Program 2022-2023 session
    08 Feb 2021 - 17 Sep 2023 (University Malaya)
  • Ahli Jawatankuasa Kualiti Fakulti Sastera dan Sains Sosial
    08 Feb 2021 - 06 Feb 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Ahli Jawatankuasa Risiko Fakulti Sastera dan Sains Sosial
    08 Feb 2021 - 06 Feb 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Curriculum Review
    01 Oct 2022 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Task Force Member
    01 Oct 2022 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Penyelaras 2U2I
    01 Feb 2021 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Coordinator for Industrial Training
    01 Feb 2021 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Task Force Member
    01 Sep 2022 - 19 Nov 2022 (University Malaya)

MEMBERSHIPS

  • MEMBER OF EDITORIAL BOARD OF JOURNAL OF MEDIA AND COMMUNICATION (JMC), BOARD MEMBER
    2024 to present (International)
  • PERSATUAN ALUMNI UPM (PAUPM), MEMBER
    Since 2022 (International)
  • PUSPANITA, MEMBER
    Since 2020 (National)
  • ALUMNI UNIVERSITI PUTRA MALAYSIA, MEMBER
    Since 2019 (International)
  • EDITORIAL BOARD MEMBER OF JURNAL PENGAJIAN MEDIA MALAYSIA, EDITORIAL BOARD
    2021 to 2024 (University)
  • JURNAL PENGAJIAN MEDIA MALAYSIA (JPMM), OTHERS
    2021 to 2024 (National)
  • PANEL HAKIM ANUGERAH KECEMERLANGAN MEDIA KPKT 2023, COMMITTEE MEMBER
    2023 to 2023 (National)
  • EDITORIAL AND ADVISORY BOARD - PAKISTAN JOURNAL OF MEDIA SCIENCE, EDITORIAL BOARD
    2021 to 2022 (International)
  • RADIO TELEVISYEN MALAYSIA, MEMBER
    2021 to 2021 (National)

PUBLICATIONS

Article in Journal
WoS
  1. Gong, Jiankun; Firdaus, Amira; Aksar, Iffat Ali; Alivi, Mumtaz Aini; Xu, Jinghong (2023). Intertextuality and ideology: Social actor's representation in handling of COVID-19 from China daily, JOURNALISM. . doi:10.1177/14648849231157243
ESCI
  1. Jun, Gui; Xu, Jiaqing; Alivi, Mumtaz Aini; Zhewen, Fan; Dharejo, Nasrullah; Brony, Maria (2025). Impacts of digital media on children's well-being: A bibliometric analysis, ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES. 15(1). doi:10.30935/ojcmt/15696
  2. Brony, Maria; Alivi, Mumtaz Aini; Syed, Md Azalanshah Md; Dharejo, Nasrullah; Jiaqing, Xu (2024). A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic, ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES. 14(4). doi:10.30935/ojcmt/15007
  3. Manickam, Yesuselvi; Alivi, Mumtaz aini (2024). Personal Characteristics of Youths and Their Influences on Sexual Health Information Seeking, JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION. 40(3), 448-464. doi:10.17576/JKMJC-2024-4003-26
  4. Alivi, Mumtaz Aini (2023). Voter's gratification in using online news and the implications on political landscape in Malaysia, ASIAN POLITICS & POLICY. 15(4), 623-642. doi:10.1111/aspp.12718
Scopus
  1. Jun G., Xu J., Alivi M.A., Zhewen F., Dharejo N., Brony M. (2025). Impacts of digital media on children s well-being: A bibliometric analysis, Online Journal of Communication and Media Technologies. 15(1). doi:10.30935/ojcmt/15696
  2. Brony M., Alivi M.A., Md Syed M.A., Dharejo N. (2024). A Systematic Review on Social Media Health Communications and Behavioural Development among Indians in the COVID-19 Context, Studies in Media and Communication. 12(2), 37-49. doi:10.11114/smc.v12i2.6585
  3. Brony M., Alivi M.A., Syed M.A.M., Dharejo N., Jiaqing X. (2024). A systematic review on social media utilization by health communicators in India: Insights from COVID-19 pandemic, Online Journal of Communication and Media Technologies. 14(4). doi:10.30935/ojcmt/15007
  4. Dharejo N., Alivi M.A., Rahamad M.S., Xu J., Brony M., Jun G. (2024). No More or More Fear of Missing Out? Social Media Uses and Fatigue among Youngsters, Pakistan Journal of Life and Social Sciences. 22(1), 5982-5995. doi:10.57239/PJLSS-2024-22.1.442
  5. Manickam Y., Alivi M.A. (2024). Personal Characteristics of Youths and Their Influences on Sexual Health Information Seeking, Jurnal Komunikasi: Malaysian Journal of Communication. 40(3), 448-464. doi:10.17576/JKMJC-2024-4003-26
  6. Shah M.H.A., Alivi M.A., Dharejo N., Dayo F., Khoso I.A., Shah A., Jun G. (2024). Explaining Journalist Interns Concerns using AI Technology in Media Workspace in Pakistan, Pakistan Journal of Life and Social Sciences. 22(2), 5133-5145. doi:10.57239/PJLSS-2024-22.2.00383
  7. Yang Y., Adnan H.M., Alivi M.A. (2024). Predictors of health preventive behavior among university students in the post-COVID-19 era in Wuhan via TikTok journeying, Heliyon. 10(21). doi:10.1016/j.heliyon.2024.e39092
  8. Yang Y., Adnan H.M., Alivi M.A., Sarmiti N.Z. (2024). Unveiling the Influence of TikTok Dependency on University Students' Post-COVID-19 Health Protective Behavior, Studies in Media and Communication. 12(1), 390-400. doi:10.11114/smc.v12i1.6625
  9. Alivi M.A. (2023). Voter's gratification in using online news and the implications on political landscape in Malaysia, Asian Politics and Policy. . doi:10.1111/aspp.12718
  10. Dharejo N., Alivi M.A., Rahamad M.S., Jiaqing X., Brony M. (2023). Effects of Social Media Use on Adolescent Psychological Well-Being: A Systematic Literature Review, International Journal of Interactive Mobile Technologies. 17(20), 171-191. doi:10.3991/ijim.v17i20.44663
  11. Gong J., Firdaus A., Aksar I.A., Alivi M.A., Xu J. (2023). Intertextuality and ideology: Social actor s representation in handling of COVID-19 from China daily, Journalism. . doi:10.1177/14648849231157243
  12. Jiaqing X., Alivi M.A., Mustafa S.E., Dharejo N. (2023). The Impact of Social Media on Women s Body Image Perception: A Meta-Analysis of Well-being Outcomes, International Journal of Interactive Mobile Technologies. 17(20), 148-170. doi:10.3991/ijim.v17i20.44665
  13. Alivi, M. A., Ghazali, A. H. A., Tamam, E., & Osman, M. N. (2021). Motives to use online news and the impact on satisfaction with the government and vote choice. Electronic Government, 17(1), 55-74. doi: 10.1504/EG.2021.112931
Others
  1. Alivi, M. A., Ghazali, A. H. A., Tamam, E., & Osman, M. N. (2018). A Review of New Media in Malaysia: Issues Affecting Society. International Journal of Academic Research in Business and Social Sciences, 8(2), 12 29.
  2. Alivi, M.A., Ghazali, A.H.A. and Tamam, E. (2018) Significant effects of online news on vote choice: a review , Int. J. Web Based Communities, Vol. 14, No. 4, pp.379 394.
Books
  1. Alivi, M. A. (2023). Allah Ciptakan Lebah. Perpustakaan Negara Malaysia
Other Publications
  1. Alivi, M. A. (2023). Allah Ciptakan Lebah. Perpustakaan Negara Malaysia - Fiction, Creative Prose
  2. Alivi, M. A. (2024). "Human Touch" Beri Jiwa Kepada Karya, Ai Tidak Mampu Lakukannya - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  3. Alivi, M. A. (2024)."Human Touch " Beri Jiwa Kepada Karya, Tidak Mampu Dibuat Ai. Bernama - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  4. Alivi, M.A (2024). National Unity in the Digital Era During the Time of Madani Government - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  5. Alivi, M.A. (2024). Patriotisme Era Digital, Apa Khabar Malaysia, Bernama. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  6. Alivi, M.A (2023, August). Transcending Disinformation Towards Responsible Media Consumption - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  7. Alivi, M.A (2023, July). Pengamal Media Disaran Pegang pada Etika Kewartawanan Konstruktif - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  8. Alivi, M.A (2023, November). Kekejaman Israel: Pempengaruh digesa cipta kandungan telus. BuletinTV3.my - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  9. Alivi, M.A (2023, September). Digital Regulatory Framework Will Help Curb Online Harm, The Star - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  10. Alivi, M.A. (2023, October). Pempengaruh Digesa Cipta Kandungan Telus Perang Israel-Palestin. Buletin TV9 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  11. Alivi, MA (2023, July). Waspada dalam Bicara. Apa Khabar Malaysia, Bernama TV - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  12. Alivi, MA (2023, May). A need for improved journalist accreditation. The Star. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  13. Alivi, MA. (2023, May). Akta Khusus Wajibkan Elaun Latihan Industri. Fokus Pagi, Buletin FM. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  14. Biz Malaysia, Radio Televisyen Malaysia. Menjayakan Pemulihan Demi Menang Bersama, 25 Jun 2021 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  15. Mumtaz Aini Alivi, Media dan Pembangunan Ekonomi, Biz Malaysia, Radio Televisyen Malaysia, 1 April 2021 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  16. Mumtaz Aini Alivi. Berita Tengahari. Setahun Malaysia Prihatin. Radio Televisyen Malaysia, 3 Mac 2021. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  17. Mumtaz Aini Alivi. Berita Wilayah. Tradisi Masyarakat India Muslim, Variasi Budaya dan Keunikan Malaysia, 9 Mei, 2021. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  18. Nasional FM, Radio Televisyen Malaysia. Aspirasi Keluarga Malaysia, 21 Disember 2021 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  19. Mumtaz Aini Alivi. Santai Petang Bersama RTM. Universiti Teknologi Mara. 11 Disember 2020. - Internet

RESEARCH INTEREST

  • Political Communication (Political Communication)
  • News (News)
  • Journalism (Journalism)
  • Broadcasting (Broadcasting)
  • New Media (New Media)
  • Mass Communication (Mass Communication)

RESEARCH PROJECT

International
  1. 2024 - 2025, International Funding
    IMPACT OF MEDIA AND INFORMATION LITERACY ON CIVIC ENGAGEMENT OF YOUTH: A CASE STUDY OF UNIVERSITY STUDENTS ( Principal Investigator(PI))
  2. 2023 - 2024, United Nation Development Programme (UNDP)
    National Consultant to Review and Enhance National Multidimensional Poverty Index (NMPI) as Policy Making Tools in Poverty Alleviation, United Nations (UN) ( Co-Researcher)
University
  1. 2021 - 2025, University Grant
    New Media Impact On Evaluating Government Performances And Public Voting Choices ( Principal Investigator(PI))

PAPER PRESENTED

INVITED SPEAKER
  1. Media Issues in Journalism Landscape, Online International Guest Lecture Series, Bahria Universiti, Islamabad, Pakistan (International) (30 Nov 2023 - 30 Nov 2023)
  2. Opinion Writing, Webinar on Opinion Writing, Al-Bukhari International University (International) (24 Aug 2022 - 24 Aug 2022)
  3. Issues of Journalism Practice in Malaysia, AIBD RT Online Workshop on News Packages, The Asia-Pacific Institute for Broadcasting Development (AIBD) (International) (23 Feb 2022 - 25 Feb 2022)
  4. The challenges of Journalism and News Industry in Malaysia., The virtual Visiting Lecture Program between Malaysia and Slovakia, Faculty of Mass Media Communication at the University of Ss. Cyril and Methodius in Trnava (FMK), Slovakia (International) (23 Mar 2021 - 23 Mar 2021)
ORAL PRESENTER
  1. Gratification Motives in Using Online News and Their Impact on Vote Choice, 12th Biennial Convention of the Pacific and Asian Communication Communication and Industrial Revolution 4.0, Universiti Malaysia Sabah (International) (04 Jul 2018 - 06 Jul 2018)
KEYNOTE SPEAKER
  1. DIGITAL MEDIA CHALLENGES AND THE IMPACT OF AI ON THE JOURNALISM INDUSTRY, Contemporary World: Challenges and Transformations, 2024, Rawalpindi Women University, Pakistan (International) (13 Nov 2024 - 13 Nov 2024)
  2. Media Revolution - Technological Influence on Journalism, Arts, and Visual Storytelling, Szabist Media Revolution Conference, Szabist University and Higher Education Commission Pakistan (International) (16 May 2024 - 20 May 2024)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2024) Peranan Media Sosial Dalam Mempengaruhi Swing Voter Muda Dalam Membuat Keputusan Pemilihan Umum Presiden Republik Indonesia, University, (Internal Examiner)
  2. (2024) Self-Interest Patriots in The Digital Age: Rationalizing National Pride, Humiliation, and Identity Among China’S Post-2000 Generation, University, (Internal Examiner)
  3. (2024) The Environmental Characteristics of Chinese Short Videos and Impact On User Travel Intentions ", University, (Internal Examiner)
  4. (2024) Construction of Cyber Media Communication Identity in Indonesia and Malaysia in The Social Media Era for Business Sustainability, International, (Reviewer)
  5. (2024) Relationship of Big Five Personality Traits and Motivations to Use Social Media, International, (External Examiner)
  6. (2024) The Influence of Anchor Features and E-Servicequality On Social Media Audiences Purchase Intention in China’S Live Streaming, University, (Internal Examiner)
  7. (2024) Protest Sentiments of Kazakhstanis in The Digital Network, National, (Reviewer)
  8. (2024) The Level of Voting Decisions Between Men and Women Affected from Online Political Campaign, International, (Reviewer)
  9. (2024) The Evolving Phenomenon of Binge-Watching: Understanding The Effects of Web Series On Its Viewers Related to Narrative Engagement Experiences, International, (External Examiner)
  10. (2024) Final Year Project Showcase Evaluation as Panel in Unisel, University, (External Examiner)
  11. (2024) The Effects of Short Travel Videos Environmental Characteristics On Users’ Travel Intentions in The Varying Levels of Inertia, University, (Internal Examiner)
  12. (2024) How Media Dependency Driven Social Media Engagement Affect Social Integration of Elderly Migrants in China: The Chain Mediating Effects of Perceived Social Support and Psychological Resilience, University, (Internal Examiner)
  13. (2023) The Influence of Anchor Features and E-Service Quality On Social Media Audiences' Purchase Intention in Live Streaming, National, (Internal Examiner)
  14. (2023) More Than a Community of Practice: a Netnographic Exploration of Journalist's Emotional Support in Crisis, International, (Reviewer)
  15. (2023) The Fake News Narratives and The Role of Mediatization in Europe. a Qualitative Content Analysis of Facebook Posts During Covid-19 Pandemic Outbreak in Germany, The UK and North Macedonia, National, (Internal Examiner)
  16. (2023) Media Othering of Foreign Nationals in Malaysian English Crime Reporting", National, (Internal Examiner)
  17. (2023) Critical Discourse Analysis of The Malaysia's National Image in People’S Daily, National, (Internal Examiner)
  18. (2023) The Role of Media in Cyberbullying - Linguistic Recommendation in Social Media Cyberbullying Reports, National, (Internal Examiner)
  19. (2023) Influence of Social Media Usage as Political Literacy for Indonesia's Generation Z to Avoid Hate Speech in Election 2024, University, (Reviewer)
  20. (2023) The Influence of Calls to Action in Corporate Social Responsibility Messages On Consumer's Responses Mediated by Consumer Engagement On Social Media, University, (Reviewer)
  21. (2023) Analisis Laras Bahasa Dalam Rencana Akhbar Online Dalam Bidang Perubatan Infertiliti, International, (Reviewer)
  22. (2021) Panel Hakim Hadiah Kewartawanan Malaysia - Malaysian Press Institute, National, (External Assessor)
  23. (2021) Reviewer, A manuscript for Jurnal Pengajian Media Malaysia, Universiti Malaya , (Editorial Board)
  24. (2021) Assessor Panel for Candidature Defence (PhD Candidate), Nafisa Kasem (17050429/1). THESIS TITLE: SOCIAL MEDIA AS AN EMERGING TOOL FOR MODERN CUSTOMER RELATIONSHIP MANAGEMENT: ANALYSIS OF MALAYSIAN ORGANIZATIONS , ( Assessor Panel)
  25. (2021) Assessor Panel for Candidature Defence (Ph.D. Candidate), FAHIZAH BINTI SHAMSUDIN. Thesis Title: ADVERTISING INDUSTRY: IMPLICATION OF SELF-REGULATION PRACTICE TOWARDS CREATIVE CONTENT DEVELOPMENT , (Assessor Panel)
  26. (2021) Assessor Panel for Candidature Defence (Ph.D. Candidate), Chin Ying Shin. Thesis Title: NEWS THROUGH PUBLIC S ACTIVE COMMUNICATIVE ACTION: APPLYING SITUATIONAL THEORY OF PROBLEM SOLVING AND NEW MEDIA LITERACY , (Assessor Panel)
  27. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Jianwei Ding (S2004903/1). Thesis Title: Social Media, User Generated Content (UGCs) and All-for-one Tourism" Campaign: A Case Study of Meishan City, China, (Assessor Panel)
  28. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Li Jianmo Ava180025). Thesis Title: Exploring the use and perception of social media for health information seeking among Chinese university students: A qualitative case study of the covid-19 pandemic. , (Assessor Panel)
  29. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Raihana binti Mohamed (17207798/1). Thesis Title: Children's Wordless Picture Book: The Influence on Children s Reading Comprehension and Narration., (Assessor Panel)
  30. (2021) Assessor Panel for Proposal Defence (PhD Candidate), SURINA BINTI MOHAMAD SHAFI (AVA170049). Thesis Title: HATE SPEECH: A STUDY ON THE USAGE AND EFFECT OF COVID-19 PANDEMIC MESSAGES ON FACEBOOK , (Assessor Panel)
  31. (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), Vinietha A/P Veloo (17044048).Advertising: The Effect Of Beauty Propaganda On Millennials , (Assessor Panel)
  32. (2021) Assessor Panel for Proposal Defence (PhD Candidate), Wang Yao (S2021158/1). Thesis Title: China: Produce 101, Cultural Intimacy and Participatory Media Fandom in Malaysia, (Assessor Panel)
  33. (2021) Assessor Panel for Candidature Defence (PhD Candidate), FAHIZAH BINTI SHAMDUDIN (AVA180040). Thesis Title: ADVERTISING INDUSTRY: IMPLICATION OF SELF-REGULATION PRACTICE TOWARDS CREATIVE CONTENT DEVELOPMENT , (Assessor Panel)
  34. (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), EDWARD ROWLAND GOMEZ (17058613/2). Thesis Title: CORRECTING MISINFORMATION THROUGH CONSTRUCTIVE JOURNALISM: A NUANCED AND SOLUTIONS-FOCUSED APPROACH TO FACT-CHECKING FAKE NEWS, (Assessor Panel)
  35. (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), ZHAO XIAOJUAN (S2005140). Thesis Title: THE ROLE OF THE SOCIAL MEDIA AND ETHNIC MINORITY CULTURE TRANSFORMATION IN INNER MONGOLIA, CHINA, (Assessor Panel)
Contribution to external organisation
  1. (2025) Board of Director, International, (Resource Person)
  2. (2024) Panel Hakim Hadiah Kewartawanan Malaysia Mpi, National, (Resource Person)
  3. (2024) Panel Penilai Pitching (Swasta) dan Panel Saringan Screening (Luar Negara) Bagi Perolehan Program Tv,, National, (Resource Person)
  4. (2024) Panel Penilai Pitching (Swasta) dan Panel Saringan Screening (Luar Negara) Bagi Perolehan Program Tv, National, (Resource Person)
  5. (2024) Editorial Board Member, International, (Academic Appointment )
  6. (2023) Panel Hakim Anugerah Kecemerlangan Media Kpkt 2023, National, (Resource Person)
  7. (2023) Hakim Hadiah Kewartawanan Malaysia Mpi-Petronas 2022, National, (Resource Person)
  8. (2023) Ahli Kumpulan Pemikir Institut Pengajian Sains Sosial (Ipsas), Universiti Putra Malaysia (UPM), National, (Resource Person)
  9. (2023) Kumpulan Pemikir Di Laboratori Generasi Siber, Ipsas, National, (Expert Advisor)
  10. (2022) Pakar Penasihat Promosi dan Publisiti Universiti Malaya, University, (Expert Advisor)
  11. (2021) Panel Penilaian Pitching (Swasta) dan Panel Saringan Screening (Syndicated) Bagi Perolehan Program Tv, National, (Expert Advisor)
  12. (2021) Panel Penilaian Pitching (Swasta) dan Panel Saringan Screening (Syndicated) bagi Perolehan Program TV RTM, Radio Televisyen Malaysia, National
  13. (2021) Panel Hakim Hadiah Kewartawanan Malaysia 2020, Malaysian Press Institure, National
Media appearance
  1. (2024) Patriotisme Era Digital, National, (Panelist/Moderator)
  2. (2024) National Unity in The Digital Era During The Time of Madani Government, National, (Panelist/Moderator)
  3. (2024) "Human Touch" Beri Jiwa Kepada Karya, Tidak Mampu Dibuat Ai - Bernama, National, (Interview)
  4. (2024) Human Touch' Beri Jiwa Kepada Karya, Ai Tidak Mampu Lakukannya - Berita Akhbar Getaran, National, (Interview)
  5. (2023) Alivi, M.a (2023, November). Kekejaman Israel: Pempengaruh Digesa Cipta Kandungan Telus. Buletintv3.My, National, (Interview)
  6. (2023) Alivi, M.a. (2023, October). Pempengaruh Digesa Cipta Kandungan Telus Perang Israel-Palestin. Buletin Tv9, National, (Interview)
  7. (2023) Alivi, M.a (2023, August). Transcending Disinformation Towards Responsible Media Consumption, International, (Interview)
  8. (2023) Alivi, M.a (2023, September). Digital Regulatory Framework Will Help Curb Online Harm, The Star, National, (Interview)
  9. (2023) Alivi, Ma (2023, July). Waspada Dalam Bicara. Apa Khabar Malaysia, Bernama Tv, National, (Panelist/Moderator)
  10. (2023) Alivi, M.a (2023, July). Pengamal Media Disaran Pegang Pada Etika Kewartawanan Konstruktif, National, (Interview)
  11. (2023) Alivi, Ma. (2023, May). Akta Khusus Wajibkan Elaun Latihan Industri. Fokus Pagi, Buletin Fm., National, (Panelist/Moderator)
  12. (2023) Alivi, Ma (2023, May). a Need for Improved Journalist Accreditation. The Star., National, (Interview)
  13. (2021) Biz Malaysia, Radio Televisyen Malaysia. Menjayakan Pemulihan Demi Menang Bersama, 25 Jun 2021, National, (Interview)
  14. (2021) Berita Wilayah, Radio Televisyen Malaysia. Tradisi Masyarakat India Muslim, Variasi Budaya dan Keunikan Malaysia, 9 Mei 2021, National, (Interview)
  15. (2021) Biz Malaysia, Radio Televisyen Malaysia. Media dan Pembangunan Ekonomi, 1 April 2021, National, (Interview)
  16. (2021) Berita Tengahari, Radio Televisyen Malaysia. Setahun Malaysia Prihatin, 3 Mac 2021, National, (Interview)

SUPERVISION

Under Graduate Students
  1. (2024) Final Year Project Paper 2
  2. (2024) Practices, TAN PEI JIE, CHUNG ZHEN CONG, LOH WEN YU, YANGJIE HONG, YAN LI, PUTRI AIN NURLISA MOHD KAMAL
  3. (2023) AIM3004 Project Paper 2
  4. (2023) AIM 2004 Project Paper 1
  5. (2023) Industrial Training, AINA SALIHAH BINTI ZULKAFLEE, NUR SYAHMINA AZA BINTI AZHAR ., SYARAFINA NUR SABRINA ., AMIN IDHAM BIN RAZALEE ., NUR ADLIN DINA BINTI ZULKIFFLI ., FARAH MARIA BINTI MOHAMED NAPI ., NUR WIDAD BINTI SYAHRUL SAZLI ., NICOLE TAN LI YEN ., CHENG XUEYANG ., YANG BOCHEN ., XING MENGZHEN ., ANGGIA NABILA PUTRI ., CINDY THEN YI XIN ., LIAO HAOTAN ., ZHAO PENGFEI ., ANA FARZANA BINTI SHARIN ., TEE YEE CHING, CHAI SEOW WEI ., NURQASRINA BINTI ROZI ., AWANGKU MUHAMMAD NADZRUL SHAH ., KIRRTHANA A/P CHANDRAN ., NATASHA JULIS ., Xinyu Zhao ., SITI A'ISYAH HUMAIRA' BINTI ZAMRI ., SIN YI TYNG ., FARAH HANANI BINTI ZAINUDDIN, CECELIA WONG SUET YING ., WONG WEI YU ., NUR ASMAZEERA BINTI AHMAD SUKRI ., ADAM BIN ZULKURNAIN ., CHENG YUN ZHE ., POO JIA YEE ., NURFATIHAH BINTI FARID RIZAL ., TIFFANY NEO JIA XUAN ., AFIQ HAZIMI BIN ANNUAR ., NURUL EIZZAH BINTI AMINUDDIN ., THULASI A/P DEVARAJ ., NUR LIYANA BALQIS BINTI ABDUL MALEK ., JAH NYLEA SAFIAH BINTI CHE MAT ., NURRAIHANA BINTI DAHALAN, SEE WON ., RANDY GARDAFFY BIN MOHAMMAD FIRDAUS ., WONG XI MIN ., NURUL FATIN NAJIHAH BINTI ZULKIFLE ., NURUS SAKINAH BINTI AHMAD NASSIR ., VEL VISHALINI A/P K.K.M VELAYUTHAN, Xinyu Wang .
  6. (2021) AKEA3190 PRACTICUM
  7. (2021) AIM 3001 INDUSTRIAL TRAINING
  8. (2021) 1. Lilac 2. DARK: Mawar (Rose) 3. Land of Abundance 4. Sugar is Not Always Sweet 5. Theme: Vaccine, Misuse of Social Media and Agriculture 6. Who's the Murderer 7. Corona Virus Vaccination Project 8. I am Beautiful
Postgraduate Student
PhD/ Doctoral
  1. (2024) Impact of Media Information Literacy (MIL) on Civic Engagement of Youth: A Case Study of University Students, NASIR MUHAMMAD MAJID HAMID (Allama Iqbal Open University, Pakistan)
  2. (2024) INVESTIGATING THE EFFECTS OF AUGMENTED REALITY ON DIGITAL ADVERTISING FIELD, FATEN Z. A. ALJAZZAR
  3. (2024) UI/UX CUSTOMISATION FOR MARKET ORIENTATION ON REAL ESTATE BRANDING IN MALAYSIA, RIZQIAH BANU BINTI VARUSAI MOHAMED
  4. (2024) Science communication and economic development:anaysis of impact and relationship in low income countries, HINA ALI MUSTAFA
  5. (2024) Impact of the Digital Divide in the Post-Pandemic Era: From the Perspective of Elderly Group., RAN HAO
  6. (2024) Media, Strongmen and Construction of Power discourse in public sphere: case study of Pakistan’s Political-feudal elite, IFTIKHAR AHMED
  7. (2024) HE IMPACT OF BRAND EXPERIENCE ON CONSUMER RESPONSE IN THE NEW MEDIA ERA, LUO YINGQI
  8. (2024) Relationship Between Social Media Exposure and Body Satisfaction on Chinese Female Millennia, JIAQING XU
  9. (2024) How do the interests and frequency of assessing online beauty makeup lessons on social media affect females’ self-presentation beliefs? The mediating role of psychological factors and peer influences., WANG HAOYUE
  10. (2024) Impact of Digital Advertising on Preference of High-End Brands’ Real and Counterfeit Product Purchasing Intention Among Malaysian Consumer, HONGBO WU
  11. (2024) Social Media And Widening Health Communication Inequalities In India: A Mixed Method Approach Based On Protection Motivation Theory, MARIA BRONY
  12. (2024) Growing Trend Of Representation Of Self Using Selfie As A Tool On Social Media Network Sites Among Pakistani Youth, NASRULLAH DHAREJO
  13. (2024) EVALUATING THE BENEFITS OF AI ADOPTION IN GRAPHIC DESIGN: INSIGHTS INTO DESIGN QUALITY, CREATIVITY, AND BUSINESS PERFORMANCE IN PAKISTAN, AMNA ZULQARNAIN
  14. (2024) ANALYSIS OF THE WOMEN’S RIGHTS MOVEMENT IN KSA: HOW DOES X PLATFORM CONTRIBUTE?, ALHAFAF ABDULRAHMAN IBRAHIM A
  15. (2024) THE IMPACT OF SOCIAL MEDIA ON STUDENT PERFORMANCE: MEDIATING ROLE OF SOCIAL MEDIA ENGAGEMENT AND LEARNING MOTIVATION, YUXIN ZHANG
  16. (2024) PEMAPARAN KANDUNGAN FAHMI REZA DAN ZUNAR MELALUI MEDIA SOSIAL SEPANJANG TEMPOH PRU15, NURUL IZZATI BINTI AZALI
  17. (2024) NEWS OBJECTIVITY AND EMPATHIC INFLUENCE: THE IRREPLACEABLE VALUE OF SOCIAL NEWS WRITTEN BY HUMANS IN CHINA'S MAINSTREAM NEWSPAPER, SU HANG
  18. (2024) EXAMINING THE ROLE OF TRUST AS A MEDIATOR IN THE INFLUENCE OF XIAOHONGSHU SOCIAL INFLUENCERS ON CONSUMER COMMUNICATION, DUAN WEILI
  19. (2024) THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION AND BEHAVIOR OF BEAUTY PRODUCTS: A COMPARATIVE STUDY OF DOUYIN AND XIAOHONGSHU, FAN ZHEWEN
  20. (2024) EXPLORING THE IMPACT OF SOCIAL MEDIA CONTENT MARKETING ON CONSUMER PURCHASE INTENTION: A CASE STUDY OF SHORT-FORM VIDEO PLATFORMS, ZHONG JINGJING
  21. (2024) THE MODERATING ROLE OF NATIVE CULTURE THROUGH SMI'S POWER ON THE RELATIONSHIP BETWEEN PARASOCIAL RELATIONSHIPS AND EWOM, GUI JUN
  22. (2024) EXAMINING THE ROLE OF CITIZEN JOURNALISM IN SHAPING PUBLIC OPINION: A MALAYSIAN SOCIAL MEDIA PERSPECTIVE, SONG KANGNI
  23. (2024) NEW MEDIA: POWER, INNOVATION, AND RESISTANCE IN SOCIALIZE, IBTESAM BAKHEET A ALNAHDI
  24. (2024) RESEARCH ON GRAPHIC DESIGN OF DIGITAL MEDIA ART BASED ON COMPUTER AIDED ALGORITHM, YOU YUE
  25. (2024) CITIZEN JOURNALISM PROFESSION AS A NEW MEDIA PHENOMENA IN BAHRAIN, ABDULRAHMAN ALSAHHAF
  26. (2024) DIGITAL TRANSFORMATION: THE IMPACT OF A CHANGING TECHNOLOGICAL ENVIRONMENT ON TRUST IN INTERNATIONAL POLITICS, Xiaoman Xu
  27. (2024) THE PHENOMENON, MODEL, CHARACTERISTICS, AND RELATIONSHIP WITH THE DEGREE OF DEMOCRATIZATION IN MANIPULATING DIGITAL DEMOCRACY: CASE STUDIES OF ASIAN COUNTRIES, WU LINKAI
  28. (2024) MODERATING EFFECT OF SOCIAL MEDIA USE ON THE RELATIONSHIP BETWEEN WORK LIFE BALANCE AND THE WELLBEING OF FEMALE STUDENTS AND FACULTY IN MALAYSIA, AISHA GHORI
  29. (2024) A STUDY ON THE RELATIONSHIP BETWEEN THE NEGATIVE EFFECTS OF SOCIAL MEDIA AND FALSE NEWS SHARING BEHAVIOR, YU HONG
  30. (2024) Relationship Between Social Media Motives Towards Celebrity Worship and Substance Usage Among Students of Tertiary Institutions In Kwara State, Nigeria, HABIBAT BOLAJOKO NA'ALLAH
  31. (2024) Research On the Government Network Participation: Empirical Research in China, TAN XUAN
  32. (2024) Youth and Social Media Usage for Sexual Health Information Seeking in Klang Valley, YESUSELVI A/P MANICKAM
  33. (2023) Communication Situation of Live Commerce in Online Short Video Economy: Taking Tik Tok as An Example., ZIQING ZHANG
  34. (2023) THE IMPACT OF WORRY, RISK PERCEPTION, AND INFORMATION-SEEKING EXPERIENCE ON MISINFORMATION. THE MODERATING ROLE OF INFORMATION OVERLOAD, ZHOU FAN
  35. (2022) THE RELATIONSHIP BETWEEN MEDIA ATTENTION, DEPENDENCY, ANXIETY AND WELLBEING: THE ROLE OF COLLECTIVISM DURING THE COVID-19 PANDEMIC IN CHINA, GONG JIANKUN
Master
  1. (2024) keperluan dan kepuasan belia terhadap berita rtm, WAN ROSMARIA WAN ISMAIL
  2. (2024) The Evolution of Government owned Media in Digital Era, TAI CHIUN HOU
  3. (2018) Tiktok as E-Health Information Source in the Post COVID-19 Era among University Students in Wuhan, China, YANG YANG

TEACHING

Doctor Of Philosophy
  1. (2024) AVX8001 - Research Methodology
  2. (2023) AMX7001 - Research Methodology
  3. (2023) AVX8001 - Research Methodology
Master
  1. (2024) AMX7001 - Research Methodology
  2. (2023) AQA7004 - Management of Media Organisation
  3. (2022) AQA7004 - Management of Media Organisation
  4. (2021) AQA7018 - Constructive Journalism Around The World
  5. (2021) AQA7012 - Global Journalism
  6. (2021) AQA7004 - Management of Media Organisation
  7. (2021) AQA7004 - Management of Media Organisation
  8. (2021) AQA7004 - Management of Media Organisation, Malaysian National News Agency (BERNAMA) 
  9. (2021) AQA7018 - Constructive Journalism Around The World, Penggiat Media (Individu - Consultant) 
  10. (2021) AQA7012 - Global Journalism, Penggiat Media (Individu - Consultant) 
  11. (2020) AQA7004 - Management of Media Organisation
Bachelor
  1. (2024) AIX1001 - Introduction to Social Sciences and Humanities
  2. (2024) AIM3005 - Political Communication
  3. (2024) AIM1004 - Writing for Media
  4. (2023) AIM2019 - Broadcast Journalism
  5. (2023) AIM3001 - Industrial Training
  6. (2023) AIM3005 - Political Communication
  7. (2023) AKEA3190 - Practicum
  8. (2023) AIM1004 - Writing for Media
  9. (2022) AIM2019 - Broadcast Journalism
  10. (2022) AIX3001 - Ethics and Professionalism in Social Sciences
  11. (2022) AIM3005 - Political Communication
  12. (2022) AIM1004 - Writing for Media
  13. (2021) AIM2019 - Broadcast Journalism
  14. (2021) AIM2018 - Creative Industry Management
  15. (2021) AIX3001 - Ethics and Professionalism in Social Sciences
  16. (2021) AIM3005 - Political Communication
  17. (2021) AIM1004 - Writing for Media
  18. (2021) AIM2018 - Creative Industry Management
  19. (2021) AIM2019 - Broadcast Journalism
  20. (2021) AIM3001 - Industrial Trainning
  21. (2021) AIM2018 - Creative Industry Management, Hiroshima University, Japan 
  22. (2021) AIM1004 - Writing for Media, Penggiat Media (Individu - Consultant) 
  23. (2021) AIM3005 - Political Communication, Penggiat Media (Individu - Consultant) 
  24. (2021) AIM2019 - Broadcast Journalism, TV3 (Malaysian TV network) 
  25. (2021) AIM2019 - Broadcast Journalism, University of St. Cyril and Methodius in Trnava 
  26. (2020) AIM2018 - Creative Industry Management
  27. (2020) AIM2019 - Broadcast Journalism
  28. (2020) AIM3001 - Industrial Trainning

PATENT/ IPR

  • How to Bring Green Into Your Real Life
    COPYRIGHT
  • The Disappearing Mangroves
    COPYRIGHT
  • Go Hiking Find Nature
    COPYRIGHT
  • Gift of Nature - Tea
    COPYRIGHT
  • Life of a Tree
    COPYRIGHT
  • Brewed with Nature
    COPYRIGHT
  • The Nature Cure
    COPYRIGHT
  • I Talk Like A River
    COPYRIGHT
  • Culture - When We Meet Again
    COPYRIGHT
  • Tea Making Process in Taiwan
    COPYRIGHT
  • Kangaroo Mother Care
    COPYRIGHT
  • The Flavor of Zibo
    COPYRIGHT
  • LangXun Education Ltd.: Corporate Identity Manual
    COPYRIGHT
  • Lilac
    COPYRIGHT
  • Be Smart And Be Wise!
    COPYRIGHT
  • Land Of Abundance
    COPYRIGHT
  • Sugar Is Not Always Sweet
    COPYRIGHT
  • The Misinformation Of The Vaccines
    COPYRIGHT
  • Who s the Murderer
    COPYRIGHT
  • Get Vaccinated, it s free
    COPYRIGHT
  • I m Beautiful
    COPYRIGHT
  • Life In Frozen
    COPYRIGHT
  • How social media assisted in Covid-19 preventing and control via mobile apps in China
    COPYRIGHT
  • PSA: Psychological Impact during Covid-19
    COPYRIGHT

SOCIAL RESPONSIBILITY ACTIVITIES

  • Member of Editorial Board of Journal of Media and Communication (Jmc), Pakistan, (01 Nov 2024 - 30 Nov 2027) (International)
  • Editorial Board Jurnal Pengajian Media Malaysia (Jpmm), (01 Jan 2023 - 31 Dec 2023) (University)
  • Member, Gabungan Persatuan Malabari Malaysia, (01 Jan 2010 - 01 Jan 2040)