Curriculum Vitae
BIOGRAPHY
Dr. Mumtaz Aini Alivi is Senior Lecturer at the Department of Media and Communication Studies, Faculty of Arts and Social Sciences. She earned her Bachelor of Art (Hons) with a double major in (i) Language and Malay Linguistics and (ii) Journalism from Universiti Putra Malaysia. She earned her Master of Corporate Communication and Doctor of Philosophy (Mass Communication) from the same university.
Her research interests and focuses are mainly in Journalism, Broadcasting, News, Online Media, Political Communication, and Mass Communication.
Apart from her academic qualifications, Dr. Mumtaz also has broad experiences in journalism, news, broadcasting, and media industry management. She was a media practitioner for twenty-two years in a government television station, Radio Televisyen Malaysia (RTM). For almost twenty years, she was attached to the News and Current Affairs department, where she was involved with multitasking work in her position as Broadcast Journalist, Newscaster, News Editor, and News Producer. Her service to RTM exposed her to many challenging assignments, including following the prime minister and country leaders for international news coverage abroad, doing live news coverage and news reporting from the parliament, and other important events in the country, apart from daily news coverage.
Upon completion of her PhD, Dr. Mumtaz was given a different task in RTM as Assistant Director for the Policy and Research section. Later, she held the same position in the Strategic Planning section before being transferred to the Quality Control for Creative Content Unit as Evaluation Officer. These three different sections are under the Strategic Development Department, where she spent another two more years in RTM.
During her service in RTM, she also worked for a few months in Malaysian National News Agency (BERNAMA) as a journalist under the government staff exchange program between RTM and BERNAMA. She gained valuable experiences through the BERNAMA newswire service and BERNAMA TV. Prior to joining RTM, she completed her internship in a private TV station, Sistem Televisyen Malaysia (TV3).
In total, she has extensive exposure and experience in the media industry, particularly in the news department, mainly in TV, some experience in radio, and in managerial and management duties. Her passion and enthusiasm for journalism finally culminated to winning the Best Broadcast Journalist award in 2001 at the national level.
Being in the media industry for more than two decades and having academic qualifications in the same field, she was also appointed by few organizations for various tasks and consultancy work. Dr. Mumtaz was appointed as one of the panel of judges for the prestigious Malaysian Journalism Award organized by Malaysia Press Institute (MPI), panel for Pitching Evaluation (Private) and Panel for Screening (Syndicated) for programs in RTM, think tank member of Ciber Generation Laboratory in Institute for Social Science Studies (IPSAS), Universiti Putra Malaysia, and expert advisor for Promotion and Publicity in the University of Malaya. She is also on the editorial board of the Malaysian Journal of Media Studies.
Dr. Mumtaz decided to shift from being a media practitioner to an academic staff at the University of Malaya in 2021 and begin a new career path with a bigger mission. She believes the educational field is the right platform to share all her knowledge and experience for the nation’s development and shape future leaders.
AREAS OF EXPERTISE
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JOURNALISMJournalism, Broadcasting, News, Political Communication
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MASS COMMUNICATION
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MEDIA STUDIES
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NEWS
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POLITICAL COMMUNICATIONS
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BROADCASTING
ACADEMIC QUALIFICATION
- PHD (MASS COMM), (Mass Communication)Universiti Putra Malaysia (UPM)
- M. Corporate Comm, (Komunikasi Korporat)Universiti Putra Malaysia (UPM)
- B.A, (Arts)Universiti Putra Malaysia (UPM)
- DIPLOMA IN SECRETARIAL SCIENCE, (Sains Kesetiausahaan)Politeknik Sultan Haji Ahmad Shah
ADMINISTRATIVE DUTIES
- Course Coordinator01 Jul 2023 - 31 Dec 2024 (University Malaya)
- Associate Fellow Pusat Pengajian Pembangunan Ungku Aziz, Universiti Malaya01 May 2023 - 01 May 2024 (University Malaya)
- Course Coordinator01 Jan 2022 - 31 Dec 2023 (University Malaya)
- Task Force Leader01 Jan 2022 - 31 Dec 2023 (University Malaya)
- Project Member27 Oct 2023 - 29 Oct 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Industrial Training Coordinator 2022/202308 Feb 2021 - 17 Sep 2023 (Department)
- Coordinator for 2U2I Program 2022-2023 session08 Feb 2021 - 17 Sep 2023 (University Malaya)
- Ahli Jawatankuasa Kualiti Fakulti Sastera dan Sains Sosial08 Feb 2021 - 06 Feb 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Ahli Jawatankuasa Risiko Fakulti Sastera dan Sains Sosial08 Feb 2021 - 06 Feb 2023 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Penyelaras 2U2I01 Feb 2021 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Coordinator for Industrial Training01 Feb 2021 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Task Force Member01 Oct 2022 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Curriculum Review01 Oct 2022 - 31 Dec 2022 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Task Force Member01 Sep 2022 - 19 Nov 2022 (University Malaya)
MEMBERSHIPS
- PERSATUAN ALUMNI UPM (PAUPM), MEMBERSince 2022 (International)
- JURNAL PENGAJIAN MEDIA MALAYSIA (JPMM), OTHERS2021 to 2024 (National)
- PUSPANITA, MEMBERSince 2020 (National)
- ALUMNI UNIVERSITI PUTRA MALAYSIA, MEMBERSince 2019 (International)
- PANEL HAKIM ANUGERAH KECEMERLANGAN MEDIA KPKT 2023, COMMITTEE MEMBER2023 to 2023 (National)
- EDITORIAL AND ADVISORY BOARD - PAKISTAN JOURNAL OF MEDIA SCIENCE, EDITORIAL BOARD2021 to 2022 (International)
- RADIO TELEVISYEN MALAYSIA, MEMBER2021 to 2021 (National)
PUBLICATIONS
Article in Journal
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Gong, Jiankun; Firdaus, Amira; Aksar, Iffat Ali; Alivi, Mumtaz Aini; Xu, Jinghong (2023). Intertextuality and ideology: Social actor's representation in handling of COVID-19 from China daily, JOURNALISM. . doi:10.1177/14648849231157243
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Alivi, Mumtaz Aini (2023). Voter's gratification in using online news and the implications on political landscape in Malaysia, ASIAN POLITICS & POLICY. 15(4), 623-642. doi:10.1111/aspp.12718
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Brony M., Alivi M.A., Md Syed M.A., Dharejo N. (2024). A Systematic Review on Social Media Health Communications and Behavioural Development among Indians in the COVID-19 Context, Studies in Media and Communication. 12(2), 37-49. doi:10.11114/smc.v12i2.6585
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Yang Y., Adnan H.M., Alivi M.A., Sarmiti N.Z. (2024). Unveiling the Influence of TikTok Dependency on University Students' Post-COVID-19 Health Protective Behavior, Studies in Media and Communication. 12(1), 390-400. doi:10.11114/smc.v12i1.6625
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Alivi M.A. (2023). Voter's gratification in using online news and the implications on political landscape in Malaysia, Asian Politics and Policy. . doi:10.1111/aspp.12718
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Dharejo N., Alivi M.A., Rahamad M.S., Jiaqing X., Brony M. (2023). Effects of Social Media Use on Adolescent Psychological Well-Being: A Systematic Literature Review, International Journal of Interactive Mobile Technologies. 17(20), 171-191. doi:10.3991/ijim.v17i20.44663
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Gong J., Firdaus A., Aksar I.A., Alivi M.A., Xu J. (2023). Intertextuality and ideology: Social actor s representation in handling of COVID-19 from China daily, Journalism. . doi:10.1177/14648849231157243
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Jiaqing X., Alivi M.A., Mustafa S.E., Dharejo N. (2023). The Impact of Social Media on Women s Body Image Perception: A Meta-Analysis of Well-being Outcomes, International Journal of Interactive Mobile Technologies. 17(20), 148-170. doi:10.3991/ijim.v17i20.44665
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Alivi, M. A., Ghazali, A. H. A., Tamam, E., & Osman, M. N. (2021). Motives to use online news and the impact on satisfaction with the government and vote choice. Electronic Government, 17(1), 55-74. doi: 10.1504/EG.2021.112931
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Alivi, M. A., Ghazali, A. H. A., Tamam, E., & Osman, M. N. (2018). A Review of New Media in Malaysia: Issues Affecting Society. International Journal of Academic Research in Business and Social Sciences, 8(2), 12 29.
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Alivi, M.A., Ghazali, A.H.A. and Tamam, E. (2018) Significant effects of online news on vote choice: a review , Int. J. Web Based Communities, Vol. 14, No. 4, pp.379 394.
Other Publications
- Alivi, MA (2023, July). Waspada dalam Bicara. Apa Khabar Malaysia, Bernama TV - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Alivi, MA. (2023, May). Akta Khusus Wajibkan Elaun Latihan Industri. Fokus Pagi, Buletin FM. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Mumtaz Aini Alivi, Media dan Pembangunan Ekonomi, Biz Malaysia, Radio Televisyen Malaysia, 1 April 2021 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Mumtaz Aini Alivi. Berita Tengahari. Setahun Malaysia Prihatin. Radio Televisyen Malaysia, 3 Mac 2021. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Mumtaz Aini Alivi. Berita Wilayah. Tradisi Masyarakat India Muslim, Variasi Budaya dan Keunikan Malaysia, 9 Mei, 2021. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Mumtaz Aini Alivi. Santai Petang Bersama RTM. Universiti Teknologi Mara. 11 Disember 2020. - Internet
RESEARCH INTEREST
- Political Communication (Political Communication)
- News (News)
- Journalism (Journalism)
- Broadcasting (Broadcasting)
RESEARCH PROJECT
National
- 2021 - 2024, University GrantNew Media Impact On Evaluating Government Performances And Public Voting Choices ( Principal Investigator(PI))
International
- 2023 - 2024, United Nation Development Programme (UNDP)National Consultant to Review and Enhance National Multidimensional Poverty Index (NMPI) as Policy Making Tools in Poverty Alleviation, United Nations (UN) ( Co-Researcher)
PAPER PRESENTED
INVITED SPEAKER
- Media Issues in Journalism Landscape, Online International Guest Lecture Series, Bahria Universiti, Islamabad, Pakistan (International) (30 Nov 2023 - 30 Nov 2023)
- Opinion Writing, Webinar on Opinion Writing, Al-Bukhari International University (International) (24 Aug 2022 - 24 Aug 2022)
- Issues of Journalism Practice in Malaysia, AIBD RT Online Workshop on News Packages, The Asia-Pacific Institute for Broadcasting Development (AIBD) (International) (23 Feb 2022 - 25 Feb 2022)
- The challenges of Journalism and News Industry in Malaysia., The virtual Visiting Lecture Program between Malaysia and Slovakia, Faculty of Mass Media Communication at the University of Ss. Cyril and Methodius in Trnava (FMK), Slovakia (International) (23 Mar 2021 - 23 Mar 2021)
ORAL PRESENTER
- Gratification Motives in Using Online News and Their Impact on Vote Choice, 12th Biennial Convention of the Pacific and Asian Communication Communication and Industrial Revolution 4.0, Universiti Malaysia Sabah (International) (04 Jul 2018 - 06 Jul 2018)
ACADEMIC/PROF. SERVICES
Evaluation
- (2023) The Influence of Anchor Features and E-Service Quality On Social Media Audiences' Purchase Intention in Live Streaming, National, (Internal Examiner)
- (2023) More Than a Community of Practice: a Netnographic Exploration of Journalist's Emotional Support in Crisis, International, (Reviewer)
- (2023) The Fake News Narratives and The Role of Mediatization in Europe. a Qualitative Content Analysis of Facebook Posts During Covid-19 Pandemic Outbreak in Germany, The UK and North Macedonia, National, (Internal Examiner)
- (2023) Media Othering of Foreign Nationals in Malaysian English Crime Reporting", National, (Internal Examiner)
- (2023) Critical Discourse Analysis of The Malaysia's National Image in People’S Daily, National, (Internal Examiner)
- (2023) The Role of Media in Cyberbullying - Linguistic Recommendation in Social Media Cyberbullying Reports, National, (Internal Examiner)
- (2023) Influence of Social Media Usage as Political Literacy for Indonesia's Generation Z to Avoid Hate Speech in Election 2024, University, (Reviewer)
- (2023) The Influence of Calls to Action in Corporate Social Responsibility Messages On Consumer's Responses Mediated by Consumer Engagement On Social Media, University, (Reviewer)
- (2023) Analisis Laras Bahasa Dalam Rencana Akhbar Online Dalam Bidang Perubatan Infertiliti, International, (Reviewer)
- (2021) Panel Hakim Hadiah Kewartawanan Malaysia - Malaysian Press Institute, National, (External Assessor)
- (2021) Reviewer, A manuscript for Jurnal Pengajian Media Malaysia, Universiti Malaya , (Editorial Board)
- (2021) Assessor Panel for Candidature Defence (PhD Candidate), Nafisa Kasem (17050429/1). THESIS TITLE: SOCIAL MEDIA AS AN EMERGING TOOL FOR MODERN CUSTOMER RELATIONSHIP MANAGEMENT: ANALYSIS OF MALAYSIAN ORGANIZATIONS , ( Assessor Panel)
- (2021) Assessor Panel for Candidature Defence (Ph.D. Candidate), FAHIZAH BINTI SHAMSUDIN. Thesis Title: ADVERTISING INDUSTRY: IMPLICATION OF SELF-REGULATION PRACTICE TOWARDS CREATIVE CONTENT DEVELOPMENT , (Assessor Panel)
- (2021) Assessor Panel for Candidature Defence (Ph.D. Candidate), Chin Ying Shin. Thesis Title: NEWS THROUGH PUBLIC S ACTIVE COMMUNICATIVE ACTION: APPLYING SITUATIONAL THEORY OF PROBLEM SOLVING AND NEW MEDIA LITERACY , (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (PhD Candidate), Jianwei Ding (S2004903/1). Thesis Title: Social Media, User Generated Content (UGCs) and All-for-one Tourism" Campaign: A Case Study of Meishan City, China, (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (PhD Candidate), Li Jianmo Ava180025). Thesis Title: Exploring the use and perception of social media for health information seeking among Chinese university students: A qualitative case study of the covid-19 pandemic. , (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (PhD Candidate), Raihana binti Mohamed (17207798/1). Thesis Title: Children's Wordless Picture Book: The Influence on Children s Reading Comprehension and Narration., (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (PhD Candidate), SURINA BINTI MOHAMAD SHAFI (AVA170049). Thesis Title: HATE SPEECH: A STUDY ON THE USAGE AND EFFECT OF COVID-19 PANDEMIC MESSAGES ON FACEBOOK , (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), Vinietha A/P Veloo (17044048).Advertising: The Effect Of Beauty Propaganda On Millennials , (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (PhD Candidate), Wang Yao (S2021158/1). Thesis Title: China: Produce 101, Cultural Intimacy and Participatory Media Fandom in Malaysia, (Assessor Panel)
- (2021) Assessor Panel for Candidature Defence (PhD Candidate), FAHIZAH BINTI SHAMDUDIN (AVA180040). Thesis Title: ADVERTISING INDUSTRY: IMPLICATION OF SELF-REGULATION PRACTICE TOWARDS CREATIVE CONTENT DEVELOPMENT , (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), EDWARD ROWLAND GOMEZ (17058613/2). Thesis Title: CORRECTING MISINFORMATION THROUGH CONSTRUCTIVE JOURNALISM: A NUANCED AND SOLUTIONS-FOCUSED APPROACH TO FACT-CHECKING FAKE NEWS, (Assessor Panel)
- (2021) Assessor Panel for Proposal Defence (Ph.D. Candidate), ZHAO XIAOJUAN (S2005140). Thesis Title: THE ROLE OF THE SOCIAL MEDIA AND ETHNIC MINORITY CULTURE TRANSFORMATION IN INNER MONGOLIA, CHINA, (Assessor Panel)
Contribution to external organisation
- (2024) Panel Penilai Pitching (Swasta) dan Panel Saringan Screening (Luar Negara) Bagi Perolehan Program Tv,, National, (Resource Person)
- (2024) Editorial Board Member, International, (Academic Appointment )
- (2023) Panel Hakim Anugerah Kecemerlangan Media Kpkt 2023, National, (Resource Person)
- (2023) Hakim Hadiah Kewartawanan Malaysia Mpi-Petronas 2022, National, (Resource Person)
- (2023) Kumpulan Pemikir Di Laboratori Generasi Siber, Ipsas, National, (Expert Advisor)
- (2023) Ahli Kumpulan Pemikir Institut Pengajian Sains Sosial (Ipsas), Universiti Putra Malaysia (UPM), National, (Resource Person)
- (2022) Pakar Penasihat Promosi dan Publisiti Universiti Malaya, University, (Expert Advisor)
- (2021) Panel Penilaian Pitching (Swasta) dan Panel Saringan Screening (Syndicated) Bagi Perolehan Program Tv, National, (Expert Advisor)
- (2021) Panel Penilaian Pitching (Swasta) dan Panel Saringan Screening (Syndicated) bagi Perolehan Program TV RTM, Radio Televisyen Malaysia, National
- (2021) Panel Hakim Hadiah Kewartawanan Malaysia 2020, Malaysian Press Institure, National
Media appearance
- (2023) Alivi, M.a (2023, November). Kekejaman Israel: Pempengaruh Digesa Cipta Kandungan Telus. Buletintv3.My, National, (Interview)
- (2023) Alivi, M.a. (2023, October). Pempengaruh Digesa Cipta Kandungan Telus Perang Israel-Palestin. Buletin Tv9, National, (Interview)
- (2023) Alivi, M.a (2023, August). Transcending Disinformation Towards Responsible Media Consumption, International, (Interview)
- (2023) Alivi, M.a (2023, September). Digital Regulatory Framework Will Help Curb Online Harm, The Star, National, (Interview)
- (2023) Alivi, Ma (2023, July). Waspada Dalam Bicara. Apa Khabar Malaysia, Bernama Tv, National, (Panelist/Moderator)
- (2023) Alivi, M.a (2023, July). Pengamal Media Disaran Pegang Pada Etika Kewartawanan Konstruktif, National, (Interview)
- (2023) Alivi, Ma. (2023, May). Akta Khusus Wajibkan Elaun Latihan Industri. Fokus Pagi, Buletin Fm., National, (Panelist/Moderator)
- (2023) Alivi, Ma (2023, May). a Need for Improved Journalist Accreditation. The Star., National, (Interview)
- (2021) Biz Malaysia, Radio Televisyen Malaysia. Menjayakan Pemulihan Demi Menang Bersama, 25 Jun 2021, National, (Interview)
- (2021) Berita Wilayah, Radio Televisyen Malaysia. Tradisi Masyarakat India Muslim, Variasi Budaya dan Keunikan Malaysia, 9 Mei 2021, National, (Interview)
- (2021) Biz Malaysia, Radio Televisyen Malaysia. Media dan Pembangunan Ekonomi, 1 April 2021, National, (Interview)
- (2021) Berita Tengahari, Radio Televisyen Malaysia. Setahun Malaysia Prihatin, 3 Mac 2021, National, (Interview)
SUPERVISION
Postgraduate Student
- (2024) ANALYSIS OF THE WOMEN’S RIGHTS MOVEMENT IN KSA: HOW DOES X PLATFORM CONTRIBUTE?, ABDULRAHMAN IBRAHIM A ALHAFAF
- (2024) NEWS OBJECTIVITY AND EMPATHIC INFLUENCE: THE IRREPLACEABLE VALUE OF SOCIAL NEWS WRITTEN BY HUMANS IN CHINA'S MAINSTREAM NEWSPAPER, SU HANG
- (2024) THE IMPACT OF SOCIAL MEDIA ON STUDENT PERFORMANCE: MEDIATING ROLE OF SOCIAL MEDIA ENGAGEMENT AND LEARNING MOTIVATION, YUXIN ZHANG
- (2023) Science communication and economic development:anaysis of impact and relationship in low income countries, HINA ALI MUSTAFA
- (2023) Impact of the Digital Divide in the Post-Pandemic Era: From the Perspective of Elderly Group., RAN HAO
- (2023) Media, Strongmen and Construction of Power discourse in public sphere: case study of Pakistan’s Political-feudal elite, IFTIKHAR AHMED
- (2023) HE IMPACT OF BRAND EXPERIENCE ON CONSUMER RESPONSE IN THE NEW MEDIA ERA, LUO YINGQI
- (2023) THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMER PURCHASE INTENTION AND BEHAVIOR OF BEAUTY PRODUCTS: A COMPARATIVE STUDY OF DOUYIN AND XIAOHONGSHU, FAN ZHEWEN
- (2023) EXAMINING THE ROLE OF CITIZEN JOURNALISM IN SHAPING PUBLIC OPINION: A MALAYSIAN SOCIAL MEDIA PERSPECTIVE, SONG KANGNI
- (2023) UI/UX CUSTOMISATION FOR MARKET ORIENTATION ON REAL ESTATE BRANDING IN MALAYSIA, Rizqiah Banu Binti Varusai Mohamed
- (2023) Research On the Government Network Participation: Empirical Research in China, TAN XUAN
- (2023) Tiktok as e-Health Information Source in the Post COVID-19 Era, YANG YANG
- (2023) SOCIAL MEDIA DALAM PERHUBUNGAN MEDIA MODEN ANTARA PENGAMAL PERHUBUNGAN MEDIA DAN PENGAMAL MEDIA MASSA (PROPOSAL), YESUSELVI A/P MANICKAM
- (2023) Social Media And Widening Health Communication Inequalities In India: A Mixed Method Approach Based On Protection Motivation Theory, MARIA BRONY
- (2023) NEW MEDIA: POWER, INNOVATION, AND RESISTANCE IN SOCIALIZE, IBTESAM BAKHEET A ALNAHDI
- (2023) MODERATING EFFECT OF SOCIAL MEDIA USE ON THE RELATIONSHIP BETWEEN WORK LIFE BALANCE AND THE WELLBEING OF FEMALE STUDENTS AND FACULTY IN MALAYSIA, AISHA GHORI
- (2023) How do the interests and frequency of assessing online beauty makeup lessons on social media affect females’ self-presentation beliefs? The mediating role of psychological factors and peer influences., WANG HAOYUE
- (2023) A STUDY ON THE RELATIONSHIP BETWEEN THE NEGATIVE EFFECTS OF SOCIAL MEDIA AND FALSE NEWS SHARING BEHAVIOR, YU HONG
- (2023) CITIZEN JOURNALISM PROFESSION AS A NEW MEDIA PHENOMENA IN BAHRAIN, ABDULRAHMAN ALSAHHAF
- (2023) Communication Situation of Live Commerce in Online Short Video Economy: Taking Tik Tok as An Example., ZIQING ZHANG
- (2023) THE PHENOMENON, MODEL, CHARACTERISTICS, AND RELATIONSHIP WITH THE DEGREE OF DEMOCRATIZATION IN MANIPULATING DIGITAL DEMOCRACY: CASE STUDIES OF ASIAN COUNTRIES, WU LINKAI
- (2023) Relationship Between Social Media Exposure and Body Satisfaction on Chinese Female Millennia, JIAQING XU
- (2023) THE IMPACT OF WORRY, RISK PERCEPTION, AND INFORMATION-SEEKING EXPERIENCE ON MISINFORMATION. THE MODERATING ROLE OF INFORMATION OVERLOAD, ZHOU FAN
- (2023) Relationship Between Social Media Motives Towards Celebrity Worship and Substance Usage Among Students of Tertiary Institutions In Kwara State, Nigeria, HABIBAT BOLAJOKO NA'ALLAH
- (2023) DIGITAL TRANSFORMATION: THE IMPACT OF A CHANGING TECHNOLOGICAL ENVIRONMENT ON TRUST IN INTERNATIONAL POLITICS, Xiaoman Xu
- (2023) Impact of Digital Advertising on Preference of High-End Brands’ Real and Counterfeit Product Purchasing Intention Among Malaysian Consumer, HONGBO WU
- (2023) Growing Trend Of Representation Of Self Using Selfie As A Tool On Social Media Network Sites Among Pakistani Youth, NASRULLAH DHAREJO
- (2023) INVESTIGATING THE EFFECTS OF AUGMENTED REALITY ON DIGITAL ADVERTISING FIELD, FATEN Z. A. ALJAZZAR
- (2023) EXPLORING THE IMPACT OF SOCIAL MEDIA CONTENT MARKETING ON CONSUMER PURCHASE INTENTION: A CASE STUDY OF SHORT-FORM VIDEO PLATFORMS, ZHONG JINGJING
- (2023) THE MODERATING ROLE OF NATIVE CULTURE THROUGH SMI'S POWER ON THE RELATIONSHIP BETWEEN PARASOCIAL RELATIONSHIPS AND EWOM, GUI JUN
- (2023) EXAMINING THE ROLE OF TRUST AS A MEDIATOR IN THE INFLUENCE OF XIAOHONGSHU SOCIAL INFLUENCERS ON CONSUMER COMMUNICATION, DUAN WEILI
- (2022) THE RELATIONSHIP BETWEEN MEDIA ATTENTION, DEPENDENCY, ANXIETY AND WELLBEING: THE ROLE OF COLLECTIVISM DURING THE COVID-19 PANDEMIC IN CHINA, GONG JIANKUN
- (2023) keperluan dan kepuasan belia terhadap berita rtm, WAN ROSMARIA WAN ISMAIL
- (2023) The Evolution of Government owned Media in Digital Era, TAI CHIUN HOU
- (2022) THE SPOONDRIFT PODCAST, DESMOND WONG
- (2022) GIFT OF NATURE; TEA, RUIHAN LI
- (2022) LIFE OF A TREE, THEEVAN RAJ
- (2022) WETLAND WONDERS, QINGYANG LIU
- (2022) THE NATURE CURE, LUYAO HOU
- (2022) HOW TO BRING GREEN INTO YOUR REAL LIFE?, QIAN ZHENGDONG
- (2022) THE DISAPPEARING MANGROVE, YUQING ZHANG
- (2021) The Last Watchers: The Elderly Left Behind In A village in china, CHULING DAI
- (2021) The Importance of Interpersonal Communication and psychological barriers in communication, WU YIN
- (2021) The Modern Value of The Door God Culture, MEI YI DANG
- (2021) Tea Making Process in Taiwan, YU-CHUAN KAO
- (2021) Inheritance of Shanxi Intangible Cultural Dough, LEIJIE HAO
- (2021) Disneyland Character Linabell: A Reflection and lesson for china's star-producing, LUXIAO ZHOU
- (2021) Misconception About Homeless And Ways To Treat, NUR NABIILAH MOHAMAD SHUHAIMI
- (2021) The Inheritance And Development of Shamanic religious art from the perspective of digital media, DESHI SHANG
- (2021) Impact of New Media On Regional Cuisine and Its development strategies, WEN XUAN ZHAO
- (2021) integration of humanism and medical on kangaroo mother care, TINGYU LI
- (2021) IDENTITY BASED ON MALAYSIAN CHINESE LITERATURE, RUOJING LI
- (2020) How social media assisted in Covid-19 preventing, SI CHEN
- (2020) COVID-19 Psychological Impact, NURDIANAH JAMALAL NURJADDIN
- (2020) LANGXUN Brand Manual, LI ZHICHAO
- (2020) Life in Frozen, YUTING GAO
- (2018) THE USE OF WECHAT AMONG YOUTH IN CHINA: POPULARITY, ADDICTION AND PERSONAL DEVELOPMENT, YANG YANG
Under Graduate Students
- (2023) AIM3004 Project Paper 2
- (2023) AIM 2004 Project Paper 1
- (2023) Practices, Tan Pei Jie, Chung Zhen Cong, Loh Wen Yu, Yangjie Hong, Yan Li, Putri Ain Nurliza Mohd Kamal
- (2021) AKEA3190 PRACTICUM
- (2021) AIM 3001 INDUSTRIAL TRAINING
- (2021) 1. Lilac 2. DARK: Mawar (Rose) 3. Land of Abundance 4. Sugar is Not Always Sweet 5. Theme: Vaccine, Misuse of Social Media and Agriculture 6. Who's the Murderer 7. Corona Virus Vaccination Project 8. I am Beautiful
TEACHING
Doctor Of Philosophy
- (2023) AMX7001 - Research Methodology
- (2023) AVX8001 - Research Methodology
Master
- (2023) AQA7004 - Management of Media Organisation
- (2022) AQA7004 - Management of Media Organisation
- (2021) AQA7018 - Constructive Journalism Around The World
- (2021) AQA7012 - Global Journalism
- (2021) AQA7004 - Management of Media Organisation
- (2021) AQA7004 - Management of Media Organisation
- (2021) AQA7004 - Management of Media Organisation, Malaysian National News Agency (BERNAMA)
- (2021) AQA7018 - Constructive Journalism Around The World, Penggiat Media (Individu - Consultant)
- (2021) AQA7012 - Global Journalism, Penggiat Media (Individu - Consultant)
- (2020) AQA7004 - Management of Media Organisation
Bachelor
- (2023) AIM2019 - Broadcast Journalism
- (2023) AIM3001 - Industrial Training
- (2023) AIM3005 - Political Communication
- (2023) AKEA3190 - Practicum
- (2023) AIM1004 - Writing for Media
- (2022) AIM2019 - Broadcast Journalism
- (2022) AIX3001 - Ethics and Professionalism in Social Sciences
- (2022) AIM3005 - Political Communication
- (2022) AIM1004 - Writing for Media
- (2021) AIM2019 - Broadcast Journalism
- (2021) AIM2018 - Creative Industry Management
- (2021) AIX3001 - Ethics and Professionalism in Social Sciences
- (2021) AIM3005 - Political Communication
- (2021) AIM1004 - Writing for Media
- (2021) AIM2018 - Creative Industry Management
- (2021) AIM2019 - Broadcast Journalism
- (2021) AIM3001 - Industrial Trainning
- (2021) AIM2018 - Creative Industry Management, Hiroshima University, Japan
- (2021) AIM1004 - Writing for Media, Penggiat Media (Individu - Consultant)
- (2021) AIM3005 - Political Communication, Penggiat Media (Individu - Consultant)
- (2021) AIM2019 - Broadcast Journalism, TV3 (Malaysian TV network)
- (2021) AIM2019 - Broadcast Journalism, University of St. Cyril and Methodius in Trnava
- (2020) AIM2018 - Creative Industry Management
- (2020) AIM2019 - Broadcast Journalism
- (2020) AIM3001 - Industrial Trainning
PATENT/IPR
- How to Bring Green Into Your Real LifeCOPYRIGHT
- The Disappearing MangrovesCOPYRIGHT
- Go Hiking Find NatureCOPYRIGHT
- Gift of Nature - TeaCOPYRIGHT
- Life of a TreeCOPYRIGHT
- Brewed with NatureCOPYRIGHT
- The Nature CureCOPYRIGHT
- I Talk Like A RiverCOPYRIGHT
- Culture - When We Meet AgainCOPYRIGHT
- Tea Making Process in TaiwanCOPYRIGHT
- Kangaroo Mother CareCOPYRIGHT
- The Flavor of ZiboCOPYRIGHT
- LangXun Education Ltd.: Corporate Identity ManualCOPYRIGHT
- LilacCOPYRIGHT
- Be Smart And Be Wise!COPYRIGHT
- Land Of AbundanceCOPYRIGHT
- Sugar Is Not Always SweetCOPYRIGHT
- The Misinformation Of The VaccinesCOPYRIGHT
- Who s the MurdererCOPYRIGHT
- Get Vaccinated, it s freeCOPYRIGHT
- I m BeautifulCOPYRIGHT
- Life In FrozenCOPYRIGHT
- How social media assisted in Covid-19 preventing and control via mobile apps in ChinaCOPYRIGHT
- PSA: Psychological Impact during Covid-19COPYRIGHT
SOCIAL RESPONSIBILITY ACTIVITIES
- Editorial Board Jurnal Pengajian Media Malaysia (Jpmm), (01 Jan 2023 - 31 Dec 2023) (University)
- Member, Gabungan Persatuan Malabari Malaysia, (01 Jan 2010 - 01 Jan 2040)