Curriculum Vitae
ACADEMIC QUALIFICATION
- DOCTOR OF PHILOSOPHY, (JOURNALISM AND CULTURAL STUDIES)Cardiff University, UK
- MASTER OF ARTS IN JOURNALISM, MEDIA AND COMMUNICATION, (JOURNALISM, MEDIA AND COMMUNICATION)Cardiff University, UK
- BACHELOR OF MASS COMUNICATION (HONS) (JOURNALISM) FIRST CLASS, (KEWARTAWANAN)Universiti Teknologi MARA (UiTM)
- DIPLOMA IN COMMUNICATION AND MEDIA, (Komunikasi dan Pengajian Media)Universiti Teknologi MARA (UiTM)
ADMINISTRATIVE DUTIES
- WAKIL JABATAN UNTUK UNIVERSITI MALAYA QUALITY EXCELLENCE INDEX (UMQEI)01 Oct 2025 - 31 Dec 2027 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- WAKIL JABATAN UNTUK UNIVERSITI MALAYA QUALITY EXCELLENCE INDEX (UMQEI)01 Oct 2025 - 31 Dec 2027 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
- Penyelaras Latihan Industri 2u2i17 Nov 2025 - 17 Nov 2026 (Department)
- Penyelaras Felo Elite Jabatan Pengajian Media dan Komunikasi01 Apr 2025 - 01 Apr 2026 (Department)
MEMBERSHIPS
- FELLOW OF THE INTERNATIONAL INSTITUTE OF FILM SCIENCE AND ART (IIFSA), FELLOWSince 2025 (International)
RESEARCH PROJECT
National
- 2025 - 2026, RU Geran - UMCaresKAMPUNG XPRESS ( Co-Researcher)
University
- 2025 - 2026, University GrantExploring the Intersections between Nation-Building and Digital Media Usage in Multicultural Malaysia: A Case Study of Malay, Chinese and Indian Racial Groups ( Principal Investigator(PI))
PAPER PRESENTED
ORAL PRESENTER
- Digital Deadlines: Time Pressure and Workflow Challenges for Multimedia Journalists in Malaysia, iComs 4th International Conference on Media & Social Sciences, UiTM Shah Alam (National) (23 Sep 2025 - 25 Sep 2025)
ACADEMIC/ PROF. SERVICES
Evaluation
- (2025) Organisation, Gender, and Technology: Exploring Professional Well-being of Female Employees in The Chinese Digital Platform Industry, University, (Internal Examiner)
- (2025) Exploring How Visually Impaired Adults Negotiate Autonomy in Audiobook Vs Braille Use, University, (Internal Examiner)
- (2025) Cultural Storytelling in Bangladeshi Food Television Commercials: a Critical Analysis On The Local Narratives of Family Values and National Identity, University, (Internal Examiner)
- (2025) Komunikasi Strategik Dalam Pengurusan Krisis Boikot Jenama: Analisis Perbandingan Rangkaian Makanan dan Minuman Jenama Global Terpilih Di Malaysia, University, (Internal Examiner)
- (2025) Relationship Between Social Media Use and Youngsters’ Psychological Well-being in Pakistan: Mediating Effect of Social Media Fatigue, University, (Internal Examiner)
- (2025) Virtual Influencers and Consumer Behavior: Unveiling The Mechanisms of Emotion-driven Consumption Among Generation Z in China, University, (Internal Examiner)
- (2025) Komunikasi Politik Pada Zaman Kecerdasan Buatan(ai): Pengaruh Teknologi Deepfake Terhadap Pilihan Pengundi, University, (Internal Examiner)
- (2025) Marketing Communication Strategies of Malaysian Entrepreneurs as Influencers Selling Supplements On Social Media, University, (Internal Examiner)
- (2025) Perkaitan Antara Kepuasan Penggunaan Media Sosial dan Penyebaran Berita Palsu: Pengaruh Keyakinan Diri Sebagai Faktor Perantara, University, (Internal Examiner)
- (2025) Exploring User Gratifications and Their Impact On Design Preferences of News Websites in Pakistan: The Mediating Role of User Experience, University, (Internal Examiner)
- (2025) The Mediator Effect of Mianzi for Social Media Usage Motivation and Travel Check-ins Behaviour Among Youth in China, University, (Internal Examiner)
- (2025) Return to Dust (2022): Empowerment and Disempowerment of Rural Marginalised Groups in China, University, (Internal Examiner)
- (2025) Video Features, Content Themes and Storytelling Strategies in Anhui Normal University’s Top- Engaged Douyin Videos, University, (Internal Examiner)
- (2025) Factors Influencing Malaysian Chinese Viewers’ Consumption of Mandarin News in Radio Televisyen Malaysia, University, (Internal Examiner)
- (2025) Media, Politics and The Discourse of Power: a Multimodal Critical Discourse Analysis of General Election Campaigns in Pakistan (2024), University, (Internal Examiner)
- (2025) Douyin Digital Charm: a Qualitative Study On The Appeal of Virtual Influencers Among Chinese Young People, University, (Internal Examiner)
- (2025) Internal Evaluator for Phd Proposal Defence: Explainable Multimodal Rumor Detection On Social Media Using Causal Reasoning With Evidence Integration, University, (Internal Evaluator)
- (2025) Panel Penilai Untuk Phd Tesis, University, (Internal Examiner)
Contribution to external organisation
- (2025) Panel Speaker At The You & Ai Forum, National, (Resource Person)
Mentoring
- (2026) Penasihat Akademik Bagi Sesi 2025/2026, University, (Academic Advisor)
SUPERVISION
Postgraduate Student
- (2025) Differential Effects of Cyberbullying : The Case of Malaysian Social Media Influencers, SITI NOORAEINA BINTI OMAR
- (2025) A Mixed Method Approach to Investigating the Platform Allocation Strategy of Youth's Social Media Use in Malaysia Under a Poly-Media Context, YINAN HUANG
- (2025) RURAL REPRESENTATION IN DIGITAL MEDIA: DECENTRALIZATION, THE RISE OF MARGINALIZED GROUPS’ DISCOURSE AND ALGORITHMIC FAIRNESS, DONGJIA LIU
- (2025) A STUDY ON THE SYNERGISTIC MECHANISM OF SOCIAL MEDIA AND DIGITAL MARKETING FOR CITY BRAND INTERNATIONALIZATION FROM THE PERSPECTIVE OF INTEGRATED MARKETING COMMUNICATION (IMC), ZHENG QI
- (2025) DIGITAL INCLUSION AND GENDERED COMMUNICATION PRACTICES IN MALAYSIA, JIN ZHENRU
- (2025) Using New Media to improve Malaysia environmental protection, LIUJIAQI
- (2025) THE EFFECTS OF ONLINE TRAINING ON THE ENGLISH LANGUAGE COMPETENCY AMONG MALAYSIAN EMPLOYEES IN THE WORKPLACE., KAVIN MALAR A/P KRISHNAN
- (2025) TEACHING MEDIA AND INFORMATION LITERACY: APPLYING CONSTRUCTIVIST PEDAGOGY TO COMBAT MISINFORMATION AMONG FUTURE COMMUNICATORS IN MALAYSIA, KOW KWAN YEE
TEACHING
Full-Time Equivalent (FTE)
- (2026) AIM1001 - Introduction to Media Studies
- (2026) AIM2016 - Media in The Local and Global Contexts
- (2026) AIX1001 - Introduction to Social Sciences and Humanities
- (2026) AIX3001 - Ethics and Professionalism in Social Sciences
- (2025) AQA7004 - Management of Media Organisation