Curriculum Vitae

MR. MUHAMMAD IRSYAD BIN ZAINI

Assistant Registrar
  • Marketing and RecrUiTMent Department
    Vice-chancellor
  • irsyadzaini
  • 0379677946

AREAS OF EXPERTISE

  • COMMUNICATIONS
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • CONSUMER BEHAVIOUR
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • MARKETING AUDIT
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • MARKETING OF PROFESSIONAL SERVICES
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • MARKETING PLAN
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • INTEGRATED MARKETING COMMUNICATION
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • SERVICE MARKETING
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • STRATEGIC MARKETING AND PURCHASING
    Applied Social Science And Humanities, Advertising And Marketing, Marketing
  • ADVERTISING COPYWRITING
    Applied Social Science And Humanities, Advertising And Marketing, Advertising
  • ADVERTISING SALES
    Applied Social Science And Humanities, Advertising And Marketing, Advertising

ACADEMIC QUALIFICATION

  • MMkt, (Marketing)
    Universiti Malaya (um)
  • BACHELOR OF LANGUAGES & LINGUISTICS (ENGLISH LANGUAGE), (BAHASA INGGERIS)
    Universiti Malaya (um)
  • DIPLOMA IN TEACHING ENGLISH AS A SECOND LANGUAGE (TESL), (Teaching English as a Second Language)
    Kolej Poly-tech MARA

ADMINISTRATIVE DUTIES

  • MARKETING & RECRUITMENT DEPARTMENT
    20 May 2025 - 31 Dec 2025 (University Malaya)
  • MARKETING & RECRUITMENT CENTRE
    15 Jul 2024 - 19 May 2025 (University Malaya)
  • WORLD POSTGRADUATE EXPO 2025 IN JAKARTA & SURABAYA, INDONESIA
    01 Jan 2025 - 04 Jan 2025 (International)
  • ISTIADAT KONVOKESYEN UNIVERSITI MALAYA KE-64
    30 Nov 2024 - 07 Dec 2024 (University Malaya)
  • STUDY IN MALAYSIA EDUCATION FAIR 2024 IN SUMATERA & SULAWESI, INDONESIA
    01 Oct 2024 - 05 Oct 2024 (International)
  • STUDY IN MALAYSIA EDUCATION FAIR 2024 IN JORDAN
    15 Sep 2024 - 21 Sep 2024 (International)
  • STUDY IN MALAYSIA EDUCATION FAIR 2024 IN KAZAKHSTAN & KYRGYZSTAN
    08 Sep 2024 - 14 Sep 2024 (International)
  • STUDY IN MALAYSIA EDUCATION FAIR 2025 IN VIETNAM
    01 Sep 2024 - 07 Sep 2024 (International)
  • MARKETING CENTRE
    14 Jul 2022 - 14 Jul 2024 (University Malaya)
  • AYO KULIAH DI MALAYSIA IN INDONESIA
    14 May 2024 - 19 May 2024 (International)
  • STUDY IN MALAYSIA EDUCATION FAIR IN SRI LANKA
    01 Feb 2024 - 10 Feb 2024 (International)
  • STUDY IN MALAYSIA EDUCATION FAIR IN KAZAKHSTAN
    29 Nov 2023 - 05 Dec 2023 (International)
  • ISTIADAT KONVOKESYEN UNIVERSITI MALAYA KE-63
    25 Nov 2023 - 02 Dec 2023 (University Malaya)
  • BINUS UNIVERSITY INTERNATIONAL WEEK IN INDONESIA
    09 Oct 2023 - 13 Oct 2023 (International)
  • SAMBUTAN HARI AKADEMIA 2023
    04 Oct 2023 - 04 Oct 2023 (National)
  • STUDY IN MALAYSIA EDUCATION FAIR IN PAKISTAN
    31 Aug 2023 - 12 Sep 2023 (International)
  • AYO KULIAH DI MALAYSIA IN INDONESIA
    08 Aug 2023 - 14 Aug 2023 (International)
  • 17TH MALAYSIA TOP-RANKING UNIVERSITY EDUCATION EXPO IN BANGLADESH
    05 Jun 2023 - 16 Jun 2023 (International)
  • JOM MASUK U 2023 - ZON TENGAH
    04 Jun 2023 - 05 Jun 2023 (University Malaya)
  • 16TH MALAYSIA TOP-RANKING UNIVERSITY EDUCATION EXPO IN BANGLADESH
    22 Feb 2023 - 06 Mar 2023 (International)
  • ISTIADAT KONVOKESYEN UNIVERSITI MALAYA KE-62
    19 Nov 2022 - 27 Nov 2022 (University Malaya)
  • STUDY IN MALAYSIA EDUCATION FAIR IN KAZAKHSTAN
    06 Oct 2022 - 11 Oct 2022 (International)
  • MARKETING & RECRUITMENT DIVISION
    20 Jul 2020 - 20 Jul 2022 (University Malaya)
  • ERASMUS FOR STAFF MOBILITY FOR TRAINING AT JAN GRODEK STATE UNIVERSITY SANOK IN POLAND
    30 Jun 2022 - 20 Jul 2022 (International)
  • ASIAN UNIVERSITIES ALLIANCE (AUA) YOUTH FORUM
    17 Mar 2022 - 17 Mar 2022 (International)
  • STUDY IN MALAYSIA EXPO IN MALDIVES
    19 Jan 2022 - 24 Jan 2022 (International)
  • DUBAI EXPO 2020 IN UNITED ARAB EMIRATES
    11 Dec 2021 - 19 Dec 2021 (International)
  • TASKFORCE FOR INTERNATIONALIZATION WORKING COMMITTEE
    12 Apr 2021 - 27 Sep 2021 (University Malaya)
  • TASKFORCE FOR INTERNATIONALIZATION & GLOBAL EDUCATION
    16 Apr 2021 - 05 Jun 2021 (University Malaya)
  • MARKETING & RECRUITMENT CENTRE
    30 Aug 2019 - 30 Aug 2020 (University Malaya)
  • JOM MASUK IPT 2020 - ZON TENGAH
    28 Mar 2020 - 29 Mar 2020 (National)

MEMBERSHIPS

  • PERSATUAN PEGAWAI TADBIR & IKHTISAS, MEMBER
    Since 2019 (University)
  • ALUMNI ASSOCIATION OF UNIVERSITI MALAYA, MEMBER
    Since 2019 (University)
  • WOMEN'S FEDERATION FOR WORLD PEACE MALAYSIA, MEMBER
    Since 2018 (National)
  • MAJLIS KESUKARELAWAN UNIVERSITI MALAYSIA, COMMITTEE MEMBER
    Since 2017 (National)
  • SEKRETARIAT SUKARELAWAN UNIVERSITI MALAYA, PRESIDENT/ CHIEF
    Since 2017 (University)
  • INSTITUT ONN JA'AFAR, COMMITTEE MEMBER
    Since 2016 (National)
  • YAYASAN SUKARELAWAN SISWA, COMMITTEE MEMBER
    Since 2016 (National)
  • SEKRETARIAT SUKARELAWAN UNIVERSITI MALAYA, COMMITTEE MEMBER
    Since 2016 (University)
  • BESTARI FOURTH RESIDENTIAL COLLEGE OF UNIVERSITI MALAYA, COMMITTEE MEMBER
    Since 2016 (University)
  • ALUMNI ASSOCIATION OF KOLEJ POLY-TECH MARA, COMMITTEE MEMBER
    Since 2015 (University)
  • STUDENTS' REPRESENTATIVE COUNCIL FOR KOLEJ POLY-TECH MARA, SECRETARY
    Since 2014 (University)
  • STUDENTS' REPRESENTATIVE COUNCIL FOR KOLEJ POLY-TECH MARA, COMMITTEE MEMBER
    Since 2013 (University)

AWARD AND STEWARDSHIP

  • Excellence Service Award
    2023, Universiti Malaya
  • VOLUNTEER PROJECT DIRECTOR APPRECIATION AWARD
    2019, Volunteer Secretariat, Universiti Malaya, University
  • VOLUNTEER LIFETIME ACHIEVEMENT AWARD
    2019, Volunteer Secretariat, Universiti Malaya, University
  • STUDENT VOLUNTEER LEADER AWARD
    2019, Ministry of Higher Education, National
  • VOLUNTEER PROJECT DIRECTOR APPRECIATION AWARD
    2018, Volunteer Secretariat, Universiti Malaya, University
  • VOLUNTEER PRESIDENT APPRECIATION AWARD
    2018, Volunteer Secretariat, Universiti Malaya, University
  • SOCIAL SERVICE LEADER AWARD
    2018, Department of Student Affairs, Universiti Malaya, University
  • BEST STUDENT BODY AWARD
    2018, Department of Student Affairs, Universiti Malaya, University
  • SOCIAL SERVICE AWARD - GROUP (CLUB/SOCIETY)
    2018, Department of Student Affairs, Universiti Malaya, University
  • SOCIAL SERVICE LEADER AWARD - VOLUNTEER GROUP (CLUB/SOCIETY)
    2018, Department of Student Affairs, Universiti Malaya, University
  • SOCIAL SERVICE AWARD - INDIVIDUAL (CLUB/SOCIETY)
    2018, Department of Student Affairs, Universiti Malaya, University
  • SUPERELAWAN AWARD
    2018, Volunteer Secretariat, Universiti Malaya, University
  • ACADEMIC ICON AWARD
    2018, Department of Student Affairs, Universiti Malaya, University
  • BESTARI BEST PUBLICITY PROJECT AWARD
    2017, Fourth Residential College, Universiti Malaya, University
  • VOLUNTEER EXECUTIVE COMMITTEE APPRECIATION AWARD
    2017, Volunteer Secretariat, Universiti Malaya, University
  • VOLUNTEER PROJECT DIRECTOR APPRECIATION AWARD
    2017, Volunteer Secretariat, Universiti Malaya, University
  • BESTARI PROJECT DIRECTOR SPECIAL AWARD
    2017, Fourth Residential College, Universiti Malaya, National
  • BESTARI VOLUNTEER SPECIAL AWARD
    2017, Fourth Residential College, Universiti Malaya, University
  • BEST ACHIEVEMENT (CLUB/SOCIETY)
    2015, Kolej Poly-Tech MARA, University
  • CHIEF EXECUTIVE OFFICER'S SPECIAL AWARD
    2015, Kolej Poly-Tech MARA, University
  • DEAN'S LIST AWARD
    2012, Kolej Poly-Tech MARA, University

PAPER PRESENTED

ORAL PRESENTER
  1. Branding Lifelong Learning : An In-Depth Case Study of Universiti Malaya Centre for Continuing Education (UMCCED), Postgraduate Research Project, Universiti Malaya (University) (30 Jul 2024 - 30 Jul 2024)
  2. The Exciting World of Marketing - 2-Hour Introduction to Marketing Concept & Relevant Case Studies, Staff Training & Development Program, Marketing & Recruitment Centre (MRC) (University) (29 Jun 2021 - 29 Jun 2021)
  3. Academic Practices & Contributing Factors of English Language Anxiety among University Students., Undergraduate Research Project, Universiti Malaya (University) (21 Dec 2018 - 21 Dec 2018)

ACADEMIC/ PROF. SERVICES

Media appearance
  1. (2024) Star Education Fair 2024 Offers Various Study Options & Financial Assistance, National, (Interview)
  2. (2019) Pemimpin Sukarelawan Negara - Berita Harian, National, (Interview)
  3. (2019) Keepable Bantu Pesakit Kanser - Utusan, National, (Interview)
  4. (2019) Mahasiswa Universiti Malaya Bantu Petani Aceh - Utusan, National, (Interview)
  5. (2019) Misi Menyelamat Pantai, Penyu - Utusan, National, (Interview)
  6. (2019) Sukarelawan Universiti Malaya Tanam Padi Di Aceh - Kosmo, National, (Interview)
  7. (2018) Sukarelawan Ipt Menyantuni Penduduk Kampung Solob - Kosmo, National, (Interview)
  8. (2018) Bantu Kuasai Bahasa Inggeris - Harian Metro, National, (Interview)
  9. (2018) Pelatih Perlu Bijak Bergaul, National, (Interview)
  10. (2018) Sertai Aktiviti Sukarelawan Mampu Hasilkan Pelajar Holistik - Harian Metro, National, (Interview)
  11. (2018) Beri Maklumat Kesihatan - Harian Metro, National, (Interview)
  12. (2018) Pejalar Universiti Malaya Bersih Pusara, Dekati Masyarakat - Berita Harian, National, (Interview)
  13. (2018) Misi Bantuan Bencana - Harian Metro, National, (Interview)
  14. (2018) Jombekpes Zahirkan Rasa Prihatin - Harian Metro, National, (Interview)
  15. (2017) Ayuh Bersarapan - Harian Metro, National, (Interview)
  16. (2017) Universiti Malaya Bantu Bina Kehidupan Masyarakat Kemboja - Utusan, National, (Interview)
  17. (2017) Misi Kemanusiaan Antarabangsa Kemboja - Edisi Khas, Ntv7, Media Prima Berhad, National, (Interview)
  18. (2017) English Through Theatre - The News Strait Time Press, National, (Interview)
  19. (2017) Bersama Indahkan Pusara - Harian Metro, National, (Interview)
  20. (2017) Drama for English Learning - The News Strait Time Press, National, (Interview)
  21. (2017) Sukarelawan Jom Breakfast & Malaysians United Run - Nx Digital, Media Prima Berhad, National, (Panelist/Moderator)
  22. (2017) Bestari English Theatre Appreciation Showcase - Malaysia Tourism Centre Fm, National, (Panelist/Moderator)
  23. (2017) Platform Seni Kreatif Teater Inggeris - Selamat Pagi Malaysia, Radio Televisyen Malaysia, National, (Interview)

SOCIAL RESPONSIBILITY ACTIVITIES

  • Voluntourism Abroad to Aceh in Indonesia, (17 Jan 2019 - 23 Jan 2019) (International)
  • English Language Camp to Krabi and Phuket in Thailand, (07 Apr 2018 - 13 Apr 2018) (International)
  • Initiative for Peace to Phnom Penh in Cambodia, (11 Jan 2018 - 16 Jan 2018) (International)
  • International Volunteer Day Celebration Kuala Lumpur in Malaysia, (05 Dec 2017 - 05 Dec 2017) (International)
  • International Association for Volunteer Effort Asia Pacific Kuala Lumpur in Malaysia, (22 Nov 2017 - 26 Nov 2017) (International)
  • 9th Asean Para Games Kuala Lumpur in Malaysia, (17 Sep 2017 - 23 Sep 2017) (International)
  • 29th Sea Games Kuala Lumpur in Malaysia, (19 Aug 2017 - 30 Aug 2017) (International)
  • 2nd International Humanitarian Mission to Sihanoukville in Cambodia, (09 Apr 2017 - 15 Apr 2017) (International)
  • 3rd International Humanitarian Mission to Sihanoukville in Cambodia, (01 Apr 2017 - 07 Apr 2017) (International)

COURSE ATTENDED

External Course
NATIONAL
  1. Professional Ethics, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  2. Listening & Speaking Labwork, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  3. AI Appreciate Badge - AI untuk Rakyat, Mydigital and Intel (01 Apr 2024 - 01 Apr 2024)
  4. Ethnic Relations, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  5. MALAYSIAN UNIVERSITY ENGLISH TEST (MUET), Majlis Peperiksaan Malaysia (05 Jan 2015 - 05 Jan 2015)
  6. Contemporary Themes in Marketing, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  7. Strategic Marketing, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  8. Marketing Research Methods, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  9. Global Branding, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  10. Integrated Marketing Communication, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  11. Product Development & Innovation, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  12. Digital Media Marketing, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  13. Introduction to Linguistics, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  14. Tourism & Hospitality Marketing, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  15. Information Literacy, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  16. Services Marketing, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  17. History of English, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  18. English in Use, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  19. Consumer Behaviour, Universiti Malaya (01 Sep 2022 - 01 Sep 2024)
  20. English Grammar in Context, Universiti Malaya (01 Sep 2015 - 01 Sep 2019)
  21. AI Aware Badge - AI untuk Rakyat, Mydigital and Intel (01 Apr 2024 - 01 Apr 2024)
INTERNATIONAL
  1. CAMBRIDGE ENTRY LEVEL CERTIFICATE IN ESOL INTERNATIONAL (III), University of Cambridge (05 Jul 2010 - 05 Jul 2010)
  2. GENERAL CERTIFICATE OF EDUCATION O-LEVEL (ENGLISH LANGUAGE), University of Cambridge (01 Nov 2011 - 01 Nov 2011)
  3. CAMBRIDGE ENTRY LEVEL CERTIFICATE IN ESOL INTERNATIONAL (II), University of Cambridge (06 Jul 2009 - 06 Jul 2009)
Internal/ External Course
  1. "INTERNATIONAL DAY @ UNIVERSITI MALAYA", BILIK SENAT, ARAS 4, CANSELERI, UNIVERSITI MALAYA (17 Dec 2019 - 18 Dec 2019)
  2. BENGKEL INTERNATIONALISATION@UM-WAY FORWARD, BENGKEL INTERNATIONALISATION@UM-WAY FORWARD (15 Nov 2019 - 17 Nov 2019)
  3. PEMBENTANGAN BERKESAN MELALUI MS POWERPOINT, ONLINE (DALAM TALIAN) (13 Nov 2020 - 13 Nov 2020)
  4. KURSUS ONLINE GOOGLE HANGOUTS MEETS, ZOOM & MICROSOFT TEAMS., ONLINE (DALAM TALIAN) (16 Oct 2020 - 16 Oct 2020)
  5. STRATEGI PERHUBUNGAN AWAM MELALUI MEDIA, SECARA DALAM TALIAN (ONLINE) (25 Mar 2021 - 25 Mar 2021)
  6. MICROSOFT EXCEL 2016 (ASAS & PERTENGAHAN), ONLINE (DALAM TALIAN) (30 Nov 2020 - 30 Nov 2020)
  7. TAKLIMAT PENGEMASKINIAN KAEDAH-KAEDAH DAN PERATURAN-PERATURAN UM IJAZAH SARJANA DAN KEDOKTORAN 2019, SECARA ATAS TALIAN MELALUI PAUTAN GOOGLE MEET. (10 Sep 2021 - 10 Sep 2021)
  8. SESI PERKONGSIAN THE ART OF BUILDING RAPPORT : HOW TO CONNECT WITH ANYONE IN LESS THAN 30 SECONDS, SECARA DALAM TALIAN MELALUI APLIKASI ZOOM (05 Jul 2021 - 05 Jul 2021)
  9. KURSUS PROTOKOL DAN ETIKET SOSIAL (STAF EKSEKUTIF) SIRI 2/2021, SECARA DALAM TALIAN (14 Sep 2021 - 15 Sep 2021)
  10. PENYELESAIAN MASALAH SECARA KREATIF DAN KRITIS, DALAM TALIAN (21 Sep 2021 - 21 Sep 2021)
  11. WRITING FOR THE WORKPLACE, ARAS 4 BILIK SENAT BANGUNAN CANSELERI (17 Nov 2022 - 17 Nov 2022)
  12. SEMINAR PERUNDANGAN : KESEDARAN & KEPENTINGAN PERLINDUNGAN DATA PERIBADI DALAM KALANGAN WARGA UNIVER, HOTEL PULLMAN, BANGSAR (30 Nov 2022 - 30 Nov 2022)
  13. PENGURUSAN WANG PENDAHULUAN DIRI DAN TUNTUTAN MELALUI PORTAL UM., ARAS 4 BILIK SENAT BANGUNAN CANSELERI (12 Jul 2023 - 12 Jul 2023)