Curriculum Vitae

DR. IRENE YONG SEOK CHING

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics
  • ireneching2017
  • 0379675430

AREAS OF EXPERTISE

  • ENTREPRENEURSHIP
    Crisis readiness, Business Coping Strategy, Improvisational competence, Entrepreneurial Orientation, Small-and-medium-sized Enterprises, Manufacturing firms

ACADEMIC QUALIFICATION

  • IJAZAH SARJANA MUDA EKONOMI DENGAN KEPUJIAN, (Economics)
    Universiti Utara Malaysia (UUM)
  • IJZAH SARJANA MUDA EKONOMI DENGAN KEPUJIAN, (Economics)
    Universiti Utara Malaysia (UUM)
  • IJAZAH SARJANA SAINS (TEKNOLOGI MAKLUMAT), (Information Technology)
    Universiti Utara Malaysia (UUM)
  • THE DEGREE OF DOCTOR OF PHILOSOPHY, (Entrepreneurship)
    Universiti Utara Malaysia (UUM)

ADMINISTRATIVE DUTIES

  • Ahli Jawatankuasa Teknikal dan Pembangunan Kursus Integriti dan Anti-Rasuah (KIAR) Di Institusi Pendidikan Tinggi (IPT) 1 Julai 2023 - 30 Jun 2025
    01 Jul 2023 - 30 Jun 2025 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Pelantikan sebagai Ahli Jawatankuasa Kumpulan Inovatif dan Kreatif UM 2023
    01 Sep 2023 - 31 Dec 2023 (University Malaya)
  • Course Coordinator
    01 Sep 2023 - 31 Dec 2023 (Department)
  • Ahli Jawatankuasa Jurnal Citra Kemanusiaan
    24 Dec 2021 - 31 Dec 2023 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Committee Members
    02 Nov 2021 - 01 Nov 2023 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Committee Members
    01 Nov 2021 - 01 Nov 2023 (Academic Division, Deputy Vice-Chancellor (Academic and International))
  • Appointment as Moderator for moderation of marks of continuous assessment and development of assessment questions (Quiz), Semester 2, Session 2022/2023
    20 Jul 2023 - 24 Jul 2023 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Ahli Jawatankuasa Pemantauan Fail-Fail Kursus Universiti
    21 May 2021 - 21 May 2022 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Committee Members
    14 Feb 2022 - 14 Feb 2022 (University Malaya)
  • Ahli Jawatankuasa Penilaian Sebut Harga
    02 Sep 2020 - 01 Sep 2021 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Keahlian Jawatankuasa Kelestarian 2019-2020
    05 Jul 2019 - 30 Oct 2020 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Jawatankuasa Pemeriksa Untuk Kursus Universiti CITRA, Semester II, 2019/2020
    08 Jul 2020 - 14 Jul 2020 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • AJK Bengkel Pemantapan Hala Tuju CITrA 2020
    15 Jan 2020 - 15 Jan 2020 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Jawatankuasa Pemeriksa Kursus Universiti Semester 1, 2019/2020
    09 Jan 2020 - 14 Jan 2020 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Quality Manager
    20 Nov 2019 - 31 Dec 2019 (University Malaya)
  • Quality Manager
    20 Nov 2018 - 19 Nov 2019 (University Malaya)
  • Coordinator of University-Community Engagement (UCE) Program, Co-curriculum Courses, CITra
    02 Jan 2018 - 01 Jan 2019 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Pengurus Kualiti, Beri Taklimat kepada staf akademik - Taklimat Audit Kendiri sebagai persediaan untuk Audit Pemantauan SIRIM, 30 Oktober 2018
    30 Oct 2018 - 30 Dec 2018 (University Malaya)
  • Quality Manager
    20 Nov 2017 - 19 Nov 2018 (Internship Training and Academic Enrichment Centre, Deputy Vice-Chancellor (Academic and International))
  • Pengurus Kualiti, Beri Taklimat Gotong-Royong 5S CITra 2018, 19 Nov 2018
    19 Nov 2018 - 19 Nov 2018 (University Malaya)
  • Pengurus Kualiti, Beri taklimat kepada Staf Pentadbiran - Perbincangan Persediaan Audit SIRIM untuk Pentadbiran, Pengurusan, Persekitaran Fizikal Pejabat dan Umum, 5 Nov 2018
    05 Nov 2018 - 05 Nov 2018 (University Malaya)
  • Pengurus Kualiti, Mesyuarat Kajian Semula Pengurusan Bil. 20 / 2018, 2 Oktober 2018
    02 Oct 2018 - 02 Oct 2018 (University Malaya)
  • Auditee/ Discussant/Pengurus Kualiti PTj, Menghadiri Mesyuarat Penutupan PT01, Audit Kualiti Dalaman Bil.19 / 2018, 13 Aug 2018
    13 Aug 2018 - 13 Aug 2018 (University Malaya)
  • Discussant, Bengkel Pemerkasaan Kualiti
    07 Aug 2018 - 07 Aug 2018 (University Malaya)
  • Pengurus Kualiti, Memanggil mesyuarat di peringkat PTj (CITra) untuk membincang RTP untuk Ketakakuran yang diterima dalam Audit Kualiti Dalaman Bil. 19 /2018
    26 Jul 2018 - 26 Jul 2018 (University Malaya)
  • Auditee committee of CITra, Mesyuarat Pemakluman Keputusan Audit Kualiti Dalaman Universiti Malaya Bil. 19/2018
    23 Jul 2018 - 23 Jul 2018 (University Malaya)
  • Auditee/ Pengurus Kualiti PTj (CITra), Mesyuarat Pemakluman (Penutupan) Audit Kualiti Dalaman Bil.19/ 2018, 23 Julai 2018
    23 Jul 2018 - 23 Jul 2018 (University Malaya)
  • Auditee committee of CITra, Mesyuarat Penutup Audit Kualiti Dalaman PT01 at CITra s Level with PT01 Auditor Team, University of Malaya
    19 Jul 2018 - 19 Jul 2018 (University Malaya)
  • Auditee committee of CITra, Mesyuarat Penutup Audit Kualiti Dalaman PT03 with PT03 Auditor Team
    17 Jul 2018 - 17 Jul 2018 (University Malaya)
  • Auditee/ Discussant/Pengurus Kualiti PTj, Menghadiri Mesyuarat Penutupan PT03, Audit Kualiti Dalaman Bil.19 / 2018
    17 Jul 2018 - 17 Jul 2018 (University Malaya)
  • Auditee committee of CITra, audit assessment session with Auditor Team PT01 (Teaching & Learning) University of Malaya, "Audit Kualiti Dalaman Universiti Malaya Bil. 19/2018"
    11 Jul 2018 - 11 Jul 2018 (University Malaya)
  • Auditee committee of CITra, audit assessment session with Auditor Team PT03 (Human Resource Management), University of Malaya,"Audit Kualiti Dalaman Universiti Malaya Bil. 19/2018"
    04 Jul 2018 - 04 Jul 2018 (University Malaya)
  • Pengurus Kualiti, Beri taklimat pencerahan kepada staf pentadbiran untuk Hal-hal berkaitan PT03, sebagai persediaan untuk Audit Kualiti Dalaman Bil. 19/2018 (3 Julai 2018)
    03 Jul 2018 - 03 Jul 2018 (University Malaya)
  • Auditee/ Pengurus Kualiti PTj (CITra), Mesyuarat Pembukaan Audit Kualiti Dalaman Bil.19/ 2018, 2 Julai 2018
    02 Jul 2018 - 02 Jul 2018 (University Malaya)
  • Quality Manager
    02 Jul 2018 - 02 Jul 2018 (University Malaya)
  • Auditee committee of CITra, "Mesyuarat Pembukaan Audit Kualiti Dalaman Universiti Malaya Bil. 19/2018"
    02 Jul 2018 - 02 Jul 2018 (University Malaya)
  • Examination invigilator, final examination of University Courses, Semester 2, Session 2017/2018
    28 May 2018 - 30 May 2018 (University Malaya)
  • Overseer / Officer in-charge: Information dissemination, identification of participants, coordinating & managing University of Malaya's students to participate in Gig Economy Hackathon Program organized by MOHE and Malaysian Global Innovation & Creativity Centre (MaGIC)
    07 May 2018 - 13 May 2018 (University Malaya)
  • Auditee, ASEAN University Network Quality Assurance (AUN-QA) Institutional Assessment Interview Session with Quality Managers of Non-Academic Responsibility Centres
    10 May 2018 - 10 May 2018 (University Malaya)
  • Auditee, Bengkel Taklimat Penilaian Institusi oleh AUN-QA (3 Mei 2018)
    03 May 2018 - 03 May 2018 (University Malaya)
  • Auditee, Bengkel taklimat Penilaian Institusi AUN-QA (2 Mei 2018)
    02 May 2018 - 02 May 2018 (University Malaya)
  • Examination invigilator, final examination of University Courses, Semester 1, Session 2017/2018
    02 Jan 2018 - 03 Jan 2018 (University Malaya)

MEMBERSHIPS

  • UNIVERSITY WOMEN S ASSOCIATION, MEMBER
    Since 2021 (University)
  • ACADEMIC STAFF ASSOCIATION (ASA)/ PERSATUAN KAKITANGAN AKADEMIK UNIVERSITI MALAYA (PKAUM) UNIVERSITI MALAYA, MEMBER
    Since 2020 (University)
  • LIFE TIME MEMBERSHIP - QUALITATIVE RESEARCH ASSOCIATION OF MALAYSIA (QRAM), MEMBER
    Since 2018 (University)
  • QUALITATIVE RESEARCH ASSOCIATION OF MALAYSIA (QRAM), ACADEMIC MEMBER
    Since 2018 (National)
  • AHLI JAWATANKUASA JURNAL CITRA KEMANUSIAAN, MEMBER
    2021 to 2023 (University)
  • DILANTIK SEBAGAI PAKAR BIDANG PROGRAM CABARAN INOVASI DAN TEKNOLOGI 2021 (IN-TECH2021), LANTIKAN OLEH PUSAT KEBOLEHPASARAN GRADUAN, KEUSAHAWANAN DAN PEMBANGUNAN PELAJAR (PKGKPP), HEP UM, ADVISORY BOARD
    2021 to 2022 (National)
  • AHLI JAWATANKUASA PEMANTAUAN FAIL-FAIL KURSUS CITRA, MEMBER
    2021 to 2022 (University)
  • PERSATUAN PENDIDIKAN FALFASAH & PEMIKIRAN MALAYSIA - AHLI BERDAFTAR , MEMBER
    2021 to 2021 (National)
  • DILANTIK PEJABAT NAIB CANSELOR UM, SEBAGAI AHLI TASK FORCE 14 - CREATING ENTREPRENEUR ECOSYSTEM, UM STRATEGIC TRANSFORMATION PLAN 2021-2025, ADVISORY BOARD
    2021 to 2021 (University)
  • AHLI JAWATANKUASA PENILAIAN SEBUT HARGA CITRA, MEMBER
    2020 to 2021 (University)
  • DILANTIK SEBAGAI AUDITOR DALAMAN UM 2020 - KINI, LANTIKAN OLEH PUSAT PENGURUSAN & PENAMBAHBAIKAN KUALITI UNIVERSITI MALAYA (QMEC), COMMITTEE MEMBER
    2020 to 2021 (University)

AWARD AND STEWARDSHIP

  • EXCELLENCE SERVICE AWARD
    University of Malaya, 2024 (University)
  • 2023 Silver Medal, Business Case Challenge Competition , Anjuran Universiti Malaya Pahang FIMiEx 2023, 1-5 Nov 2023
    Universiti Malaya Pahang Al-Sultan Abdullah, 2023 (National)
  • 2023 Gold Medal, Pertandingan "Business Case Challenge" , anjuran Universiti Malaya Pahang FIMiEx 2023, 1-5 Nov 2023
    Universiti Malaya Pahang Al-Sultann Abdullahj, 2023 (National)
  • Silver Medal (2nd Place), Category: The Best Case Study, Pertandingan Program Impact Digital Entrepreneurship Apprentice@Kementerian Pengajian Tinggi ((IDEA@KPT, 30 May 2021- 4 August 2022, Majlis Pen
    Kementerian Pengajian Tinggi Malaysia, 2022 (National)
  • Silver Medal (2nd Place), Category: The Best Business Planning Report, Pertandingan Program Impact Digital Entrepreneurship Apprentice@Kementerian Pengajian Tinggi (IDEA@KPT, 30 May 2021- 4 August 202
    Kementerian Pengajian Tinggi Malaysia, 2022 (National)
  • Gold Medal (1st Place), Category: The Best Poster, Pertandingan Program Impact Digital Entrepreneurship Apprentice@Kementerian Pengajian Tinggi (IDEA@KPT, 30 May 2021- 4 August 2022, Majlis Penutup &
    Kementerian Pengajian Tinggi Malaysia, 2022 (National)
  • The Creative Award, Category: Special Award, Competition of Packaging Improvement for Container Space Optimization), March - July 2022
    Spirit AeroSystems Malaysia Sdn. Bhd. , 2022 (National)
  • Anugerah Khas P.O.I.S.E Empati (Empathy)
    Centre for Internship Training & Academic enrichment (CITRA), Universiti Malaya, 2021 (University)
  • Anugerah Pingat Gangsa dalam International Learning Improvement & Teaching Enhancement Conference (LITEC 2020). Projek: ?Personalized Theory Learning in Big Classroom: A Creative Confidence Approach Forward?
    ADeC, 2020 (University)
  • Anugerah Pingat Gangsa dalam International Learning Improvement & Teaching Enhancement Conference (LITEC 2020). Projek: ?Application of MagicNation Method in General Subject Programme (MPU U1).
    ADeC, 2020 (University)
  • Pameran Poster, Inovasi Dalam Pengajaran dan Pembelajaran Melalui Pelaksanaan Amalan Pendidikan Berimpak Tinggi Bagi Kursus Tamadun Islam & Asia Dan Hubungan Etnik Di Universiti Malaya, Pertandingan Inovasi Persidangan Kebangsaan Ko-Kurikulum Universiti (NUCC) 2019, 10-11 Julai 2019, Universiti Putra Malaysia
    Universiti Putra Malaysia, 2019 (National)
  • Pameran Poster, Inovasi dan Kreativiti Dalam PdP Kursus Hubungan Etnik Di Universiti Malaya: Ke Arah Pemantapan Kemahiran Insaniah Dalam Kalangan Pelajar, Pertandingan Inovasi Persidangan Kebangsaan Ko-Kurikulum Universiti (NUCC) 2019, 10-11 Julai 2019, Universiti Putra Malaysia (Muhammad Shamshinor Abdul Azzis, Noor Ain Mat Noor, Faezah Kassim, Fatimi Hanafi, Faridah Che Husain, & Irene Yong Seok Ching)
    Universiti Putra Malaysia, 2019 (National)
  • Judge panelist, Competition of documentary videos - ?Video Hari Jalinan Masyarakat?, Faculty of Arts and Social Sciences, University of Malaya, 3 May 2018, Competition At The Faculty Level , (2018 - 2018)
    Faculty Of Arts And Social Sciences, University Of Malaya, 2018 (Ptj/ Faculty)
  • Judge panelist, Co-curricular Carnival, Sem. 1, Session 2018/2019 of Centre for the Initiation of Talent and Industrial Training (CITra), 15 Dec 2018, at Auditorium Kompleks Perdanasiswa, University of Malaya
    Centre of the Initiation of Talent & Industrial Training (CITra), 2018 (Ptj/ Faculty)
  • Judge panelist, Co-curricular Festival, Sem. 2, Session 2017/2018 of Centre for the Initiation of Talent and Industrial Training (CITra), 12 May 2018, at Auditorium Kompleks Perdanasiswa, University of Malaya
    Centre of the Initiation of Talent & Industrial Training (CITra), 2018 (Ptj/ Faculty)
  • Judge panelist, Co-curricular Festival, Sem. 1, Session 2017/2018 of Centre for the Initiation of Talent and Industrial Training (CITra), 16 Nov 2017, at Auditorium Kompleks Perdanasiswa, University of Malaya
    Centre of the Initiation of Talent & Industrial Training (CITra), 2017 (Ptj/ Faculty)

PUBLICATIONS

Article in Journal
  1. Faezah Kassim, Noor Ain Mat Noor, Muhammad Shamshinor Abdul Azzis, Irene Yong Seok Ching, Mohd. Rahimi Ramli & Fatimi Hanafi (2023). Pelaksanaan dan keberkesanan kaedah pengajaran dan pembelajaran kursus falsafah dan isu semasa dalam kalangan pelajar di Universiti Malaya. Sains Insani. Vol. 08 (1), 15-24.
  2. Umair Ahmed, Irene Seok-Ching Yong, Munwar Hussain Pahi, & Sarfraz Ahmed Dakhan (2021, in-press). Does meaningful work encompass support towards supervisory, worker and engagement relationship? International Journal of Productivity and Performance Management. Retrieved from: https://www.emerald.com/insight/content/doi/10.1108/IJPPM-06-2020-0321/full/html, DOI 10.1108/IJPPM-06-2020-0321. ISSN: 1741-0401
  3. Huaitein Lim, Irene Seok-Ching Yong, & PehSang Ng (2020). Imperative Selection Intensity of Parent Operatorin Evolutionary Algorithm Hybridization for Nurse Scheduling Problem. In F. Saeed, F. Mohammed, & N. Gazem (Eds.), Emerging Trends in Intelligent Computing and Informatics: Data Science, Intelligent Information Systems and Smart Computing, Advances in Intelligent Information Systems and Computing (pp. 235-244), 1073 (pp. 235-244). Springer Nature Switzerland AG 2020
Scopus
  1. Pahi M.H., Ahmed U., Imroz S.M., Shah S.M.M., Yong I.S.-C. (2023). The flexible HRM and firm performance nexus: can empowering leadership play any contingent role?, International Journal of Productivity and Performance Management. . doi:10.1108/IJPPM-06-2021-0360
  2. Ahmed U., Yong I.S.-C., Pahi M.H., Dakhan S.A. (2022). Does meaningful work encompass support towards supervisory, worker and engagement relationship?, International Journal of Productivity and Performance Management. 71(8), 3704-3723. doi:10.1108/IJPPM-06-2020-0321
Books
  1. Irene Seok-Ching Yong, Noor Ain Mat Noor & Faezah Kassim (2021). Learning theoretical topics and abstruse concepts in big Classroom: A creative confidence approach forward. In Personalized Learning: A Compilation of Journeys. Kuala Lumpur: Penerbit Universiti Malaya (In process of publication).
  2. Noor Ain Mat Noor, Irene Yong Seok Ching, Nur Najwa Yusof & Azmeer Azmi (2021). Pemerkasaan Penghayatan Etika dan Peradaban dalam Kehidupan. In Rahimi Ramli, Shamshinor Abdul Azzis & Noor Ain Mat Noor (Eds.), Penghayatan Etika dan Peradaban (pp.179-189). Kuala Lumpur: Penerbit Universiti Malaya
  3. Noor Ain Mat Noor, Irene Seok-Ching Yong, Faezah Kassim, & Putri Harlinda Ibrahim (2019)(eds). E-bulletin CITra, 1/2019. Pusat Pencetus Bakat dan Latihan Industri, Universiti Malaya.
Chapter in Books
  1. Faezah Kassim, Irene Seok-Ching Yong, Fatimi Hanafi, Asilatul Hana Abdullah, Normala Othman, Norazlan hadi Yaacob, & Mohd Razali Harun (2023). Etika dan peradaban dalam masyarakat kepelbagaian. In Mohd Rahimi Ramli, Muhammad Shamshinoor Abdul Azzis & Noor Ain Mat Noor (Ed.), Penghayatan etika dan peradaban (pp. 1-24). Kuala Lumpur: Universiti Malaya Press.
  2. Fatimi Hanafi, Faezah Kassim, Muhammad Shamshinor Abdul Azzis et.al (2023), “An Early History of Women Political Involvement in Malaysia: A Case Study of PAS” in Asilatull Hana Abdullah and Fauziah Fathil(EdS) A Women in Islam: A Southeast Asian Counter Narrative of Eurocentrism
  3. Fatimi Hanafi, Nurul Nadia Ibrahim, Mohd Syukri Zainal Abidin, Faezah Kassim, Irene Seok-Ching Yong, & Noor Ain Mat Noor (2023). Pengenalan penghayatan etika dan peradaban dalam acuan Malaysia. In Mohd Rahimi Ramli, Muhammad Shamshinoor Abdul Azzis & Noor Ain Mat Noor (Ed.), Penghayatan etika dan peradaban (pp. 1-24). Kuala Lumpur: Universiti Malaya Press.
  4. Hanafi, F., Ibrahim N.N., Zainal Abidin M.S., Kassim F., Irene Yong Seok Ching & Mat Noor, N.A. (2023) Pengenalan Penghayatan Etika dan Peradaban Dalam Acuan Malaysia, dalam Rahimi Ramli, Muhammad Shamshinor Abdul Azzis dan Noor Ain Mat Noor (Eds), Penghayatan Etika dan Peradaban, (hlm 1-22), Kuala Lumpur: Penerbit Universiti Malaya
  5. Irene Seok-Ching Yong, Noor Ain Mat Noor, & Faezah Kassim (2023). Learning theoretical topics and abstruse concepts in big Classroom: A creative confidence approach forward. In M. A. Hamzaid (Ed.), Personalized learning (pp.91-108). Kuala Lumpur: Universiti Malaya Press.
  6. Noor Ain Mat Noor, Irene Seok-Ching Yong, Faezah Kassim, Muhammad Shamshinoor Abdul Azzis, Nur Najwa Yusof, & Azmeer Azmi (2023). Pemerkasaan penghayatan etika dan peradaban dalam kehidupan. In Mohd Rahimi Ramli, Muhammad Shamshinoor Abdul Azzis & Noor Ain Mat Noor (Ed.), Penghayatan etika dan peradaban (pp. 183-194). Kuala Lumpur: Universiti Malaya Press.
  7. Faezah Kassim, Irene Yong Seok Ching, Fatimi Hanafi, Asilatul Hana Abdullah, Normala Othman , NorAzlan Hadi Yaacob , Mohd Razali Harun (2021) Etika dan Peradaban dalam Masyarakat Kepelbagaian, dalam Rahimi Ramli, Muhammad Shamshinor Abdul Azzis dan Noor Ain Mat Noor (Eds), Penghayatan Etika dan Peradaban, (hlm 37-52), Kuala Lumpur : Penerbit Universiti Malaya
  8. Yong, I.S. C., Haikal Akiemy bin Hamzah, Isma Illia bin Ishak & Wong Yun Yi (2022). 600% increment of Instagram reach: How Kedai Basikal Ramly optimized unique selling point for powerful soft sell. In Ramesk K. S. (Ed.), IDEA@KPT Infographic Case Study Collection: : Impact digital entrepreneurship apprentice@Kementerian Pengajian Tinggi program (pp. 82-91). Johor Bahru: UTM Centre for Student Innovation & Technology Entrepreneurship.
  9. Irene Seok-Ching Yong, Noor Ain Mat Noor, & Faezah Kassim (2021). Learning Theoretical Topics and Abstruse Concepts in Big Classroom: A Creative Confidence Approach Forward. In Personalized Learning: A Compilation of Journeys. Kuala Lumpur: Penerbit Universiti Malaya:
  10. Noor Ain Mat Noor, Irene Seok-Ching Yong, Nur Najwa Yusof & Azmeer Azmi (2021). Pemerkasaan Penghayatan Etika dan Peradaban dalam Kehidupan. In Rahimi Ramli, Shamshinor Abdul Azzis & Noor Ain Mat Noor (Eds.), Penghayatan Etika dan Peradaban (pp. 179-189). Kuala Lumpur: Penerbit Universiti Malaya.
  11. Irene Seok-Ching Yong (2019). Program Bersama UMCIC & Tee Ip Sdn. Bhd.: Mengenali Paten dan Hak Cipta. E-bulletin CITra, 3/2019, 11-12
  12. Irene Seok-Ching Yong (2019). The Lost Food Project Ambassador Program with UM Students. E-bulletin CITra, 3/2019, 8-9.
  13. Irene Seok-Ching Yong (2019). The Lost Food Project. E-bulletin CITra, 1/2019, 6-7.
  14. Irene Seok-Ching Yong, & Kannaki Vaithlingam (2019). Program Creativity & Design Thinking: Design Thinking. E-bulletin CITra, 1/2019, 4-5.
Article in Proceeding
  1. Fatimi Hanafi, Muhammad Shamshinor Abdul Azzis, Faezah Kassim, Noor Ain Mat Noor, Irene Yong Seok Ching, Sejarah Awal Penglibatan Wanita Bukan Melayu dalam Politik di Malaysia dalam Proceeding The First International Conference on Social Studies and Citizenship (ICSSC 2021), Universiti Pendidikan Sultan Idris
  2. Huaitein Lim, Irene Seok-Ching Yong, & PehSang Ng (2019). Selection intensity of parent operator: Evolutionary algorithm hybridization in nurse scheduling. Paper presented at Fourth International Conference of Reliable Information and Communication Technology 2019 (IRICT 2019), September 22-23, Pulai Springs Resort, Johor, Malaysia.
Other Publications
  1. Irene Seok-Ching Yong, Haikal Akiemy Hamzah, chsma Iylia Ishak & Wong Yun Yi (2022). 600% increment Instagram reach: How Kedai basikal Ramly optimized unique selling points for powerful soft sells. In Ramesh K. S. (Ed.), IDEA@KPT Infographic case study collection: Impact Digital Entrepreneurship Apprentice@ Kementerian Pengajian Tinggi Program (pp. 82-91). Johor Bahru: UTM Centre for Student Innovation & Technology Entrepreneurship (UTMXCITE) - Case Study

RESEARCH PROJECT

National
  1. 2022 - 2024, Government Agency
    Risiko Governans, Integriti Dan Rasuah Dalam Sektor Pertanian Di Malaysia ( Principal Investigator(PI))
  2. 2022 - 2024, Government Agency - Manage by UMCARES
    Pengukuran Kemiskinan Multidimensi Berteraskan Islam Dalam Kalangan Isi Rumah Ppr Lembah Subang ( Co-Researcher)
  3. 2019 - 2021, RU Geran - ADEC
    Personalized Theory Learning In Big Classroom: A Creative Confidence Approach Forward ( Principal Investigator(PI))
  4. 2019 - 2020, RU Geran - ADEC
    Aplikasi Kaedah MagicNation dalam Program Mata Pelajaran Umum (MPU) U1: Hubungan Etnik ( Co-Researcher)
  5. 2018 - 2019, RU Geran - ADEC
    "introducing Entrepreneurial Design Thinking: How To Incorporate Design Thinking Principles Into An Entrepreneurship Course" ( Co-Researcher)
  6. 2020 - 2021, Others MOHE
    Mobile Face Recognition Attendance with Sensors For Real-Time People Tracking and QR code based Checkpoint Patrol Implementation Study On Workers Productivity and Occupational Safety and Health. ( Co-researcher)
  7. 2020 - 2021, Private Funding
    Assessing 21st century Soft skills embedded through University Courses: A Project-based learning case of Basic Entrepreneurship Enculturation Course at Universiti Malaya ( Principal Investigator(PI))
  8. 2020 - 2021, Private Funding
    Propensity to co-work with Students of Disability at University Level: A Counter Understanding of Inclusive Education From The Perspective of The Disabled ( Principal Investigator(PI))
  9. 2020 - 2020, NONE
    KAJIAN RINTIS DINAMIKA POLA PENGUNDIAN Pra PRK DUN SLIM ( Consultant)
  10. 2020 - 2020, NONE
    Kajian Rintis Dinamika Pola Pengundian Pra PRU Di DUN Negeri Perak ( Consultant)
  11. 2020 - 2020, NONE
    KAJIAN RINTIS DINAMIKA POLA PENGUNDIAN Pra PRU DI PARLIMEN LEDANG (P.144) ( Consultant)
  12. 2020 - 2020, NONE
    KAJIAN DINAMIKA SOSIO POLITIK DALAM KALANGAN PENGUNDI MELAYU-ISLAM PASCA PRU-14: KAJIAN DI PARLIMEN KUALA NERUS DAN PARLIMEN GOMBAK ( Consultant)
  13. 2020 - 2020, NONE
    Mobile Face Recognition Attendance with Sensors For Real-Time People Tracking and QR code based Checkpoint Patrol Implementation Study On Workers Productivity and Occupational Safety and Health. ( Consultant)
  14. 2019 - 2020, ADeC UM-LiTeR Grant
    Personalized Theory Learning in Big Classroom: A Creative Confidence Approach Forward ( Principal Investigator(PI))
  15. 2019 - 2020, ADeC UM-LiTeR Grant
    Aplikasi Kaedah MagicNation dalam Program Mata Pelajaran Umum (MPU) U1: Hubungan Etnik ( Consultant)
  16. 2018 - 2018, UM-LiTeR
    Introducing Entrepreneurial Design Thinking: How to Incorporate Design Thinking Principles into An Entrepreneurship Course ( Consultant)
Private
  1. 2021 - 2022, Private Funding
    Assessing 21st-century Soft Skills Embedded Through University Courses: A Case Of Basic Entrepreneurship Enculturation Course At Universiti Malaya ( Principal Investigator(PI))
  2. 2021 - 2022, Private Funding
    Propensify To Co-work With Students Of Disability: A Case Of Inclusive Education At University Level ( Principal Investigator(PI))
  3. 2021 - 2022, UTAR Research Fund
    An Optimal Routing Model for Delivering Multi-Perishable Food by Heterogeneous Transportation Vehicles, Universiti Tunku Abdul Rahman (UTAR) ( Co-Researcher)

CONSULTANCY PROJECT

  • Bengkel Tot Kursus Universiti Asas Pembudayaan Keusahawanan dan Pengenalan Kepada Malaysia, CITrA
    01 Jan 2019 - 01 Jan 2019 (National)
  • Bengkel Tot Kursus Universiti Hubungan Etnik & Tamadun Islam dan Asia, Pusat Latihan Intern dan Pengayaan Akademik
    01 Jan 2019 - 01 Jan 2019 (National)
  • Taklimat Audit Sirim, Staf Pentadbiran CITra
    01 Dec 2018 - 01 Dec 2018 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Fail Kursus Pensyarah dan Hal-hal berkaitan Pengurusan Kualiti di CITrA, Bengkel TOT Kursus Universiti Asas Pembudayaab Keusahawanan & Pengenalan Kepada Malaysia, Pusat Latihan Intern dan Pengayaan Akademik, Universiti Malaya (University) (26 Aug 2019 - 26 Aug 2019)
  2. Fail Kursus Pensyarah dan Hal-hal berkaitan Pengurusan Kualiti di CITrA, Bengkel TOT Kursus Universiti Hubungan Etnik dan Tamadun Islam dan Asia, Pusat Latihan Intern dan Pengayaan Akademik, Universiti Malaya (University) (22 Aug 2019 - 22 Aug 2019)
ORAL PRESENTER
  1. A Fast Initial Response Double EWMA Chart for Process Mean , 8th International Conference on Mechanical, Manufacturing and Plant Engineering (ICMMPE 2022), Sigma Research and Consulting Sdn.Bhd (International) (24 Nov 2022 - 24 Nov 2022)
  2. Kita Kalau Tak Pasal Ada Syarahan ini, Tak Kuasa nak Meninggalkan Awak: Penerimaan Kursus Falsafah dan Isu Semasa Dalam Kalangan Pelajar Di Universiti Malaya, Seminar Mata Pelajaran Umum Perinkat Kebangsaan Siri 2, 2022, Sunway College Malaysia (National) (13 Oct 2022 - 13 Oct 2022)
  3. Sejarah Awal Penglibatan Wanita Bukan Melayu Dalam Politik Di Malaysia, The First International Conference on Social Studies and Citizenship (ICSSC) 2021, Universiti Pendidikan Sultan Idris (UPSI), Jabatan Pengajian Kemasyarakatan & Kewarganegaraan, Institut Peradaban Melayu (International) (27 Nov 2021 - 28 Nov 2021)
PRESENTER
  1. Personalized Theory Learning in Big Classroom: A Creative Confidence Approach Forward , International Learning Improvement & Teaching Enhancement Conference (LITEC 2020) , ADeC (University) (27 Aug 2020 - 27 Aug 2020)
  2. Application of MagicNation Method in General Subject Programme (MPU U1), International Learning Improvement & Teaching Enhancement Conference (LITEC 2020) , ADeC (University) (26 Aug 2020 - 26 Aug 2020)
  3. Fourth International Conference of Reliable Information and Communication Technology 2019 (IRICT 2019), Fourth International Conference of Reliable Information and Communication Technology 2019 (IRICT 2019), (22 Sep 2019)
  4. Persidangan Kebangsaan Ko-Kurikulum Universiti (NUCC) 2019, Persidangan Kebangsaan Ko-Kurikulum Universiti (NUCC) 2019, 10 -11 Julai 2019, Universiti Putra Malaysia, (10 Jul 2019)
OTHERS
  1. Taklimat Gotong-Royong 5S CITra 2018 (GR5S CITra 2018), Taklimat Gotong-Royong 5S CITra 2018 (GR5S CITra 2018), Pengurus Kualiti CITra (Others) (19 Nov 2018 - 19 Dec 2018)
  2. Taklimat kepada Staf Pentadbiran: Perbincangan persediaan untuk Audit Pemantauan SIRIM untuk hal-hal Pentadbiran, Persekitaran Fizikal Pejabat dan Umum , Taklimat kepada Staf Pentadbiran: Perbincangan persediaan untuk Audit Pemantauan SIRIM untuk hal-hal Pentadbiran, Persekitaran Fizikal Pejabat dan Umum , Jawatankuasa Kualiti CITra (Others) (05 Nov 2018 - 05 Nov 2018)
  3. Taklimat kepada staf akademik : Audit Kendiri sebagai persediaan untuk Audit Pemantauan SIRIM, Taklimat kepada staf akademik: Audit Kendiri sebagai persediaan untuk Audit Pemantauan SIRIM, Pengurus Kualiti CITra (Others) (30 Oct 2018 - 30 Oct 2018)
  4. Bengkel ToT Ko-K, Sem 1, 2018 - 2019, Bengkel ToT Ko-K, Sem 1, 2018 - 2019, CITra (Others) (11 Aug 2018 - 11 Aug 2018)
  5. Mesyuarat Perbincangan Rancangan Tindakan Pembetulan (RTP) untuk Ketakakuran yang diberi dalam Audit Kualiti Dalaman Bil.19/ 2018, Mesyuarat Perbincangan Rancangan Tindakan Pembetulan (RTP) untuk Ketakakuran yang diberi dalam Audit Kualiti Dalaman Bil.19/ 2018, Pengurus Kualiti CITra (Others) (26 Jul 2018 - 26 Jul 2018)
  6. Taklimat Audit Kendiri kepada staf akademik dan staf pentadbiran: Persiapan untuk Lawatan Audit Kualiti Dalaman Bil. 19/2018, CITra, Taklimat Audit Kendiri kepada staf akademik dan staf pentadbiran: Persiapan ubtuk Lawatan Audit Kualiti Dalaman Bil. 19/2018, CITra, Pengurus Kualiti CITra (Others) (04 Jul 2018 - 04 Jul 2018)
  7. Taklimat 5S dan Gotong Royong 5S: Persiapan Audit Kualiti Dalaman Bil. 19/2018, Taklimat 5S dan Gotong Royong 5S: Persiapan Audit Kualiti Dalaman Bil. 19/2018 kepada staf pentadbiran CITra Universiti Malaya, Pengurus Kualiti CITra (Others) (03 Jul 2018 - 03 Jul 2018)
  8. Taklimat kepada staf pentadbiran - Pencerahan untuk hal-hal berkaitan PT03 sebagai persediaan untuk Audit Kualiti Dalaman Bil.19/2018, Taklimat kepada staf pentadbiran - Pencerahan untuk hal-hal berkaitan PT03 sebagai persediaan untuk Audit Kualiti Dalaman Bil.19/2018, Pengurus Kualiti CITra (Others) (03 Jul 2018 - 03 Jul 2018)
  9. Bengkel ToT Ko-kurikulum, Sem 2, 2017-2018, Bengkel ToT Ko-kurikulum, Sem 2, 2017-2018 , CITra (Others) (07 Feb 2018 - 07 Feb 2018)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2024) 2023 Pelantikan Oleh Sunway College Kuala Lumpur Sebagai Panel Penilai Jurnal Suria: Jurnal Pengajian Umum, National, (Reviewer)
  2. (2024) 2022 - 2025 Pelantikan Oleh Kementerian Pendidikan Malaysia, Sebagai Pakar Rujuk Untuk Kajian Tajaan Kpm. Pengkaji Terlibat Adalah Pelajar Sarjana Jabatan Kurikulum dan Teknologi Pengajaran, Fakulti Pendidikan Universiti Malaya, National, (External Evaluator)
  3. (2024) 2021 - 2025 Pelantikan Sebagai Ahli Task Force 14: Creating Entrepreneur Ecosystem, Pelan Strategik UM 2021-2025, University, (Internal Assessor)
  4. (2023) 2023 Appointment as Reviewer for Journal Article Titled " Examining The Requisite Entrepreneurial Skills for Success in The Era of Industrial Revolution 4.0: a Qualitative Analysis", National, (Reviewer)
  5. (2023) 2023 Appointed Academic Expert for Instrument Content Validity: Master of Philosophy Research Titled "The Role of Economic Stimulus Packages On The Growth and Development of The Halal Herbs Industry in Malaysia", Appointed by , Faculty of Business and Economics Universiti Malaya, University, (External Assessor)
  6. (2023) 2023 Dilantik Sebagai Invited Judge , Sulam UM 2023 Competition, University, (Internal Evaluator)
  7. (2023) 2021 - 2023 Pelantikan Sebagai Ahli Editorial Board Bagi Jurnal CITRA Kemanusiaan Selama 2 Tahun Bermula 24 Dis 2021, University, (Internal Evaluator)
  8. (2022) 2022 Appointed Reviewer of Journal Article, Article Titled Perception On Effectiveness of Hybrid Work Model in Human Resource Management Practices, International, (Reviewer)
  9. (2022) 2022 Appointed Reviewer, Seminar Mata Pelajaran Umum Peringkat Kebangsaan 2022 Siri 2 (Semuke-2); 13 October 2022, National, (Reviewer)
  10. (2022) 2022 Auditor Dalaman Universiti Malaya - Menjalankan Audit Kualiti Dalaman UM Bil. 23/ 2022 (Akd UM Bil. 23/2022), Lantikan Penolong Naib Canselor (Strategi Korporat), University, (Internal Assessor)
  11. (2022) 2021 - 2022 Pelantikan Sebagai “Pakar Bidang” / Field Expert , Program Keusahawanan Peringkat Kebangsaan, “Cabaran Inovasi dan Teknologi 2021 (Intech-21)”, Pelantikan Oleh Pusat Kebolehpasaran Graduan, Keusahawan & Pembangunan Pelajar (Pkgkpp) Hep, UM;, National, (Internal Assessor)
  12. (2021) 2021 Appointed Reviewer, Article Titled The Challenges to Learn Malay Language Among University Students Through Online Platform During Covid-19, Seminar Mata Pelajaran Umum Peringkat Kebangsaan Semuke-1 2021, National, (Reviewer)
  13. (2021) 2021 Appointed Reviewer, Article Titled Kekerapan dan Tahap Kesediaan Pelajar Dalam Penggunaan E-Learn (Blackboard) Bagi Pembelajaran Dalam Talian, Seminar Mata Pelajaran Umum Peringkat Kebangsaan Semuke-1 2021, National, (Reviewer)
  14. (2021) 2021 Appointed Reviewer, Article Titledthe Importance of Logistic Programs and The Mediating Role of Competency in Fulfilling Logistic Education Requirements in Malaysia, International Conference On Sustainable Practices, Development and Urbanization, International, (Reviewer)
  15. (2021) 2021 Appointed Reviewer, Article Titled Fostering Academic Performance of Private University Students Through Mentoring Program, International Conference On Sustainable Practices, Development and Urbanization, International, (Reviewer)
  16. (2021) 2021 Appointed Assessor, Gerak Kerja Penilaian & Pencalonan Pelajar UM Ke Anugerah Keusahawanan Kpt 2021, Kategori B Anugerah Perusahaan Pelajar Terbaik, Lantikan Pusat Kebolehpasaran Graduan, Keusahawanan dan Pembangunan Pelajar Hep Universiti Malaya, National, (Internal Assessor)
  17. (2021) 2021 Appointed Reviewer, Article Titled Entrepreneurial Innovativeness and Its Influence On Sme’S Growth and Development in Nigeria, Malaysia Journal of Qualitative Research of Malaysia (Mjqr), International, (Reviewer)
  18. (2021) 2021 - 2025 Appointed Task Force Committee :Task Force 14 Universiti Malaya Transformation Plan 2021-2025, Creating Entrepreneurial System, University, (Internal Assessor)
  19. (2021) 2020 - Now Appointed Auditor Dalaman Universiti Malaya, University, (Internal Assessor)
  20. (2020) Associate Editor for Editorial Board of Annals of Contemporary Developments in Management & HR (ACDMHR), UK, (Editor)
  21. (2020) Advisory Person, Membantu dalam pengumpulan bahan dan penyediaan laporan Self- Review Report untuk Audit Pematuhan MPU 2020 , (Advisory Committee)
  22. (2020) Editor International Multidisplinary Journal , (Editor)
  23. (2020) Reviewer for International Journal, Pertanika Journal of Social Sciences and Humanities, for article titled "The next step: Innovate or bust, Chinese-Indonesian succession Challenge in Family Business" , (Reviewer)
  24. (2019) 2019 Appointed Reviewer, Article Titled a Qualitative Study: The Factors Boosting Digital Entrepreneurship in Social Media Networks, National, (Reviewer)
  25. (2018) Judge panelist, Co-curricular Festival, Sem. 1, Session 2017/2018 of Centre for the Initiation of Talent and Industrial Training (CITra), 12 May 2018, at Auditorium Kompleks Perdanasiswa, University of Malaya , (Judge panelist)
  26. (2018) Judge panelist, Co-curricular Carnival, Sem. 1, Session 2018/2019 of Centre for the Initiation of Talent and Industrial Training (CITra), 15 Dec 2018, at Auditorium Kompleks Perdanasiswa, University of Malaya , (Reviewer)
  27. (2018) Reviewer, The 8th National Human Resource Management Conference 2018 (NHRMC 2018), School of Business Management, Universiti Utara Malaysia , (Reviewer)
  28. (2018) Judge panelist, Competition of documentary videos - Video Hari Jalinan Masyarakat , Faculty of Arts and Social Sciences, University of Malaya, 3 May 2018 , (Judge panelist)
  29. (2018) Reviewer, The 1st International Human Resource Conference Fall 2019, Gulf University, Bahrain , (Reviewer)
  30. (2018) Judge panelist, the Co-curricular Festival stage performance competition, Sem 2, Session 2017/2018, 8am -1.30 pm, Auditorium Kompleks Perdanasiswa, University of Malaya. , (Judge panelist)
  31. (2018) AJK Penerbitan Buku Coffee Table. Peranan termasuklah: i) Memilih artikel pelajar yang sesuai untuk penernitan ii) Menyunting artikel yang telah dipilih , (Editor)
  32. (2018) Reviewer International Journal of Advanced and Applied Sciences , (Reviewer)
  33. (2018) AJK, Pengumpulan & penyediaan bahan untuk tujuan Audit MPU 2018 , (Advisory Committee)
Contribution to external organisation
  1. (2023) Jemputan Sebagai Panel Taskforce Untuk Mesyuarat Penyelarasan Pengenalpastian Isu dan Risiko Rasuah Siri 1 Tahun 2023, National, (Expert Advisor)
  2. (2023) Dilantik & Dijemput Sebagai Panel Taskforce Untuk Menghadiri Mesyuarat Penyelarasan Pengenalpastian Isu dan Risiko Rasuah Siri 1 Tahun 2023, Suruhanjaya Pencegahan Rasuah Malaysia, National, (Expert Advisor)
  3. (2023) 2023 Dilantik Sebagai Guest Speaker/Trainer Untuk "Gen Z Money $Ense: Financial Literacy Workshop", Lantikan Oleh Malaysian Pharmacist Students' Association (Mypsa), National, (Resource Person)
  4. (2020) Preparing and running analysis for Survey of " CITrA MPU COURSE LECTURERS EXPERIENCES: POST e-T&L SURVEY " (Aug 2020) , CITrA, UM
  5. (2020) Preparing and running analysis for Post e-T&L of MPU courses during MCO Sem 2. 2019-2020 (Aug 2020, post eT&L during MCO), CITrA, UM
  6. (2020) Preparing and running analysis for Survey on e-T&L of MPU courses & Internet Connectivity During MCO (31 March 2020, Beginning of MCO) , CITrA, UM
  7. (2020) Associate Editor for Editorial Board of Annals of Contemporary Developments in Management & HR (ACDMHR), UK, ACDMHR, UK
  8. (2020) Penilaian untuk JURIS Permohonan Pemindahan Kredit, Kursus GIG1003 Asas Pembudayaan Keusahawanan, Semester 2, 2019/2020, CITrA, UM
  9. (2020) Interviewer Panel for Part-time Lecturers, GIG1003 Basic Entrepreneurship Enculturation, Semester 2, 2019/2020, CITrA, UM
  10. (2020) Carrying out Ad-hoc tasks of survey preparation and data analysis for MPU-related surveys (2020), CITrA, UM
  11. (2020) Penyediaan Bahan dan Laporan Penilaian Kendiri (Self-Review Report-SRR) Penilaian Pematuhan MPU 2020, CITrA
  12. (2019) Reviewer of manuscript, Journal of Engineering Science & Technology (JESTEC), National
  13. (2019) Manuscript Reviewer, Pertanika JSSH Special Issue 2019, International
  14. (2019) Preparing survey, running analysis,& presenting survey "Kajian Impak Kursus MPU 2019", CITrA, UM
  15. (2019) Preparing and running analysis for Survey of "Bengkel Pemantapan CITrA 2019", CITrA, UM
  16. (2018) Reviewer, International Journal , International Journal of Advanced and Applied Sciences (IJAAS), International
  17. (2018) Reviewer for Conference article, The 8th National Human Resource Management Conference 2018 (NHRMC 2018), School of Business Management, Universiti Utara Malaysia, National
  18. (2018) Judge panelist, Competition of documentary videos - Video Hari Jalinan Masyarakat , Faculty of Arts and Social Sciences, University of Malaya, 3 May 2018, Faculty of Arts and Social Sciences, University of Malaya, University
  19. (2018) Pengumpulan & penyediaan bahan untuk tujuan Audit MPU 2018, MQA
  20. (2018) Co-author "Buku Panduan Ko-Kurikulum & UCE 2017-2018", CITra, Universiti Malaya
  21. (2018) Editor/ Penyunting, Ahli Jawatankuasa Penerbitan Buku Coffee Table Peranan termasuklah: i) Memilih artikel pelajar yang sesuai untuk penernitan ii) Menyunting artikel yang telah dipilih, CITra University Malaya
Contribution to event
  1. (2023) Jemputan Khas Ke Ai Revolution Entrepreneurship Digital Marketing Conference, Continues Professional Development (Cpd) Conference, National, (Participant)
  2. (2023) 2023 Dilantik Sebagai Penasihat Projek Pertandingan Peringkat Nasional "Malaya Makerthon Competition 2023, Universiti Malaya", University, (Event Organiser)
  3. (2022) 2022 Pelantikan Sebagaitrainer/Penceramah Jemputan - Bootcamp Pelajar, Program Keusahawanan Peringkat Kebangsaan, “Cabaran Inovasi dan Teknologi 2021 (Intech-21)”, Universiti Malaya, 26 – 29 Mei 2022, National, (Panelist/Moderator)
  4. (2022) 2021 - 2022 Appointed Trainer/Penceramah Jemputan – Training of Trainers Tenaga Pengajar, Program Keusahawanan Peringkat Kebangsaan, “Cabaran Inovasi dan Teknologi 2021 (Intech-21), National, (Panelist/Moderator)
  5. (2022) 2021-2022 Pelantikan Sebagai Pakar Bidang Program Cabaran Inovasi dan Teknologi 2021 (Intech-2021), National, (Event Organiser)
  6. (2021) 2021 Active Participant , Bengkel Pemantapan CITRA 2021, University, (Participant)
Mentoring
  1. (2024) 2023-2024 Pelantikan Sebagai Mentor, Pasukan Mentee Pelajar ( Kumpulan 2 Universiti Malaya) Ke Pertandingan University-Community Social Enterprise (Ucse) & University Social Enterperise Competition (Usec), Pelantikan Oleh Pusat Keusahawanan dan Pembangunan Pelajar, Hep, Universiti Malaya, National, (Mentor)
  2. (2024) 2023 Dilantik Sebagai Project Advisor for Gku1001 Entrepreneurship , Kursus Ko-Kurikulum, Huang Ren Hwai, Setting Up Business & Sales in Campus, University, (Co-curriculum Advisor)
  3. (2023) 2023 Pelantikan Sebagai Mentor, Pasukan Mentee Pelajar (Pasukan 2) Ke Pertandingan Peringkat Kebangsaan "Business Case Challenge , Dianjurkan Sempena Fim Innovation Ex Hibition 2023, Universiti Malaysia Pahang Al-Sultan Abdullah, National, (Mentor)
  4. (2023) 2023 Pelantikan Sebagai Mentor, Pasukan Mentee Pelajar (Pasukan 1) Ke Pertandingan Peringkat Kebangsaan "Business Case Challenge , Dianjurkan Sempena Fim Innovation Ex Hibition 2023, Universiti Malaysia Pahang Al-Sultan Abdullah, National, (Mentor)
  5. (2023) 2023 Appointed Project Advisor for Independent Research Course , Kursus Ko-Kurikulum, Nur Saidatul Afiqah Binti Ramli), Examining Factors Influencing The Fashion Trends of The Young Generation in Malaysia, University, (Academic Advisor)
  6. (2023) 2022 - 2023 Pelantikan Sebagai Mentor Usahawan Pelajar Universiti Malaya, Oleh Pusat Keusahawanan dan Pembangunan Pelajar, Hep, Universiti Malaya, University, (Mentor)
  7. (2022) 2022 Pelantikan Sebagai Mentor, Pasukan Mentee Pelajar ( Hello+@UM) Ke Pertandingan Usahawan Inovasi Piala Menteri Pengajian Tinggi 2022, Pelantikan Oleh Pusat Keusahawanan dan Pembangunan Pelajar, Hep, Universiti Malaya, National, (Mentor)
  8. (2022) 2022 Pelantikan Sebagai Mentor, Pasukan Mentee Pelajar ( Fumen Universiti Malaya) Ke Pertandingan Usahawan Inovasi Piala Menteri Pengajian Tinggi 2022, Pelantikan Oleh Pusat Keusahawanan dan Pembangunan Pelajar, Hep, Universiti Malaya, National, (Mentor)
  9. (2022) 2022 Appointed Project Advisor for Independent Research Course , Kursus Ko-Kurikulum, Dhiviyanandhini Ap V. Kumar (Sem 2, 2021/2022), University, (Co-curriculum Advisor)
  10. (2022) 2022 Appointed Project Advisor for Ko-K Course, Independent Research (Dhiviyanandhini Ap V. Kumar), University, (Mentor)
  11. (2022) 2022 Pelantikan Sebagai Mentor, Pasukan Mentee Pelajar – Saal UM, Ke Pertandingan - Competition of Packaging Improvement for Container Space Optimization, 3 March - 18 July 2022; Pelantikan Oleh Department of Mechanical Engineering, Fakulti Kejuruteraan, Universiti Malaya, National, (Mentor)
  12. (2022) 2021 Appointed Project Advisor for Independent Research , Kursus Ko-Kurikulum (Nur Syazana), Examining The in-Game Transaction Spending Behavior Among Online Game Players in Malaysia, University, (Mentor)
  13. (2022) 2022 Academic Advisor for Ko-K Independent Research Project - Nur Syazana, University, (Academic Advisor)
  14. (2022) 2021 Appointed Project Advisor for Independent Research Course , Kursus Ko-Kurikulum (Nur Syazana Sukriman) (Sem 1, 2021/2022), University, (Co-curriculum Advisor)
  15. (2022) 2021 Appointed Project Advisor for Independent Research Course , Kursus Ko-Kurikulum, Nurin Amalin, Examining The Relationship Between Significance of Co-Curricular Activities, Learning Style and Time Management, University, (Mentor)
  16. (2022) 2022 Appointed Project Advisor for Ko-K Independent Research Sem 1, 2021/2022; Student Nurin Amalin, University, (Academic Advisor)
  17. (2022) 2022 Appointed Project Advisor for Independent Research Course , Kursus Ko-Kurikulum , Nurin Amalin (Semester 1, 2021/2022); Title - The Relationship Between Significance of Co-Curricular Activities, Learning Style and Time Management, University, (Co-curriculum Advisor)
  18. (2021) 2021 - 2022 Pelantikan Sebagai Mentor Pasukan Pelajar, Bertanding Dalam Program Nasional "Impact Digital Entrepreneurship Apprentice@ Kpt (Idea@Kpt) 2021), 28 Mei -31 Oct 2021, National, (Mentor)

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2024) EXAMINING THE FACTORS AFFECTING THE MOTIVATION OF CROSS-BORDER MERGERS AND ACQUISITIONS AMONG STATE- OWNED ENTERPRISES IN CHINA, SHEN YING
  2. (2024) APPLICATION OF GENERATIVE AI IN SOFTWARE ENGINEERING, NG JIUNN JYE
Master
  1. (2024) An Investigation Into The Impact Of Inclusive Marketing Strategies On Brand Loyalty Within The Context Of Sociocultural Dynamics, LI FENGQI
  2. (2024) An Analysis Of Corporate Culture Construction Based On Liangkang Incident, YINCHI ZHANG
  3. (2024) The Impact of Transformational Leadership on Employee Engagement and Organizational Performance, VENESHA A/P SUBRAMANIAM
  4. (2023) Exploring The Factors That Influence Consumer Behaviors, SHI JINQI
  5. (2023) Investigating The Factors That Influence The Perception Of Employees Towards Their Managers In Malaysia: Extent Of Implementation Of Two-Way Communication In Organization As A Moderator, ALVIN ERICSON ANTHONI
  6. (2023) Analysis Of Marketing Strategies in China's FMCG Industry, HE XINYUE
  7. (2023) THE MEDIATING ROLE OF SOCIAL MEDIA USE ON THE RELATIONSHIP BETWEEN SOCIAL CONNECTION AND SOCIAL INTEGRATION AMONG CHIN REFUGEE CHILDREN IN MALAYSIA, KAARTHIEGA A/P ANANTAN
  8. (2023) The impact of internal corporate organisation and the level of employee engagement in an international shipping and maritime conglomerate (MISC Berhad), SHOBNA PERIAYAIH
  9. (2018) The Impact of Internal Corporate Communications Toward the Level of Employee Engagement in an International Shipping Conglomerate, Shobna Periayaih
  10. (2018) Health Care Corporate Branding Communication on Social Media: A Case Study (UMMC), Kaarthiega Anantan

TEACHING

Bachelor
  1. (2023) GIG1003 - Basic Entrepreneurship Culture
  2. (2023) GQX0056 - Integrity and Anti-Corruption Course
  3. (2023) GBX0060 - Sustainability Through Entrepreneurship
  4. (2022) GIG1003 - Basic Entrepreneurship Culture
  5. (2021) GIG1003 - Basic Entrepreneurship Culture
  6. (2019) GIG1003 - Basic Entrepreneurship Culture
  7. (2019) GIG1003 - Basic Entrepreneurship Culture
  8. (2018) GIG1003 - Basic Entreprenuership Culture
  9. (2018) GIG1003 - Basic Entrepreneurship Culture

SOCIAL RESPONSIBILITY ACTIVITIES

  • 2023 Cash Donation Handover Event, Involved in (1) Facilitating Donation Process from Private Donors to Benefit B40 Students of Universiti Malaya (2) Shortlist Beneficiary Recipients With The Information Provided by Hep UM 18 April - 26 June 2023, (18 Apr 2023 - 26 Jun 2023) (University)
  • 2023 Campaign &Quot;Repurposing Copywriting Skills for Social Impact: Preloved Books Donation Campaign for Marginalized Societies&Quot;, 31 Dec 2022 - 31 Jan 2023 - 17 Feb 2023; Closing Ceremony On 20 Feb 2023 At UM Dewan Kk12, (31 Jan 2023 - 17 Feb 2023) (University)
  • Campaign Title: Repurposing Copywriting Skills for Social Impact: Preloved Books Donation Campaign Social Goal for The Beneficiary: to Provide for The Marginalized & Promote Literacy - to Collect Books to Be Donated to Libraries and Schools in Rural Areas & Community Libraries (Special Focus: Books for Reading - Kindergarten, Primary, Secondary, University), (31 Dec 2022 - 31 Jan 2023) (University)

COURSE ATTENDED

Internal / External Course
COURSES ORGANIZED BY PTJ
  1. THE SUMITOMO FOUNDATION GRANT PROGRAM BRIEFING, Level 7, Mars Meeting Room, Ippp Complex, University of Malaya (09 Jul 2018 - 09 Jul 2018)
  2. RESEARCH GRANT BRIEFING: PROTOTYPE RESEARCH GRANT SCHEME (PRGS) & LONG-TERM RESEARCH GRANT SCHEME (LRGS), Video Conference Room, Level 1, Research Management & Innovation Complex, University of Malaya (31 Jan 2018 - 31 Jan 2018)
  3. PREPARATORY WORKSHOP OF AUN-QA INSTITUTIONAL ASSESSMENT FOR DIRECTOR OF NON-ACADEMIC RESPONSIBILITY CENTRE, Jpphb Auditorium, Jpphb Building, University of Malaya (02 May 2018 - 02 May 2018)
  4. UM-LITER SCHOLARSHIP OF TEACHING AND LEARNING (SOTL) WORKSHOP, Cube Faculty of Computer Science and Information Technology, University of Malaya (23 May 2018 - 23 May 2018)
  5. UM-LITER GRANT 2018 BRIEFING WORKSHOP, Auditorium Tun Suffian, Faculty of Law, University of Malaya (15 May 2018 - 15 May 2018)
  6. SPECTRUM MASTER CLASS WORKSHOP , Computer Lab Mm2, Faculty of Computer Science and Information Technology, University of Malaya (27 Mar 2018 - 27 Mar 2018)
  7. UTILISING LEARNING SPACE FOR INTERACTIVE LEARNING, Lec Room 8, Mercu Alam Bina, Faculty of Built Environment, University of Malaya (31 Jul 2018 - 31 Jul 2018)
  8. QUESTIONNAIRE & INSTRUMENT VALIDITY, Lecture Hall 3, Faculty of Economy & Administration, University of Malaya (16 Jul 2018 - 16 Jul 2018)
  9. PREPARATORY WORKSHOP OF AUN-QA INSTITUTIONAL ASSESSMENT FOR QUALITY MANAGER OF NON-ACADEMIC RESPONSIBILITY CENTRE, Jpphb Auditorium, Jpphb Building, University of Malaya (03 May 2018 - 03 May 2018)
  10. "BENGKEL PEMANTAPAN OBE & ICGPA", CITRA Meeting Room, University of Malaya (29 Mar 2018 - 29 Mar 2018)
  11. "BENGKEL T.O.T APK & DISCUSSION ON MOOC", CITRA Meeting Room, University of Malaya (26 Jan 2018 - 26 Jan 2018)
  12. CROSS-CULTURAL MANAGEMENT IN HIGHER EDUCATION, Ilr Adec, Level 2, Door G6, High Impact Research Building, University of Malaya (02 Aug 2018 - 02 Aug 2018)
  13. BLENDED LEARNING WITH MICROSOFT OFFICE 365, Cube, Faculty of Education, University of Malaya (05 Dec 2017 - 05 Dec 2017)
INTERNAL COURSE- ORGANIZED BY PTJ
  1. UTILISING LEARNING SPACE FOR INTERACTIVE LEARNING, Universiti Malaya (31 Jul 2018 - 31 Jul 2018)
  2. QUESTIONNAIRE AND INSTRUMENT VALIDITY, Universiti Malaya (16 Jul 2018 - 16 Jul 2018)
  3. UTILIZING SPECTRUMS MODULES FOR BETTER STUDENT ENGAGEMENT, Zoom (17 Aug 2023 - 17 Aug 2023)
  4. PROGRAM BINA PASUKAN PORTFOLIO TIMBALAN NAIB CANSELOR (AKADEMIK & ANTARABANGSA) UNIVERSITI MALAYA 20, Program Bina Pasukan Portfolio Timbalan Naib Canselor (Akademik & Antarabangsa) Universiti Malaya 2018 (24 Mar 2018 - 25 Mar 2018)
  5. BENGKEL PEMBANGUNAN DAN PEMANTAPAN STAF TAHUN 2022 PUSAT LATIHAN INTERN DAN PENGAYAAN AKADEMIK CITRA, Ve Hotel & Residence Bangsar South City Kuala Lumpur (28 Jul 2022 - 28 Jul 2022)
  6. BENGKEL PEMANTAPAN AUDITOR AKD UM BIL.23/2022, Bilik Banquet Hall, Aras 2 Bangunan Azmanhashim , Fakulti Perniagaan dan Ekonomi, UM (18 May 2022 - 19 May 2022)
  7. MENJADI PEKERJA KELAS PERTAMA - CABARAN & SOLUSI PENGURUSAN BAKAT UNIVERSITI , Medium Pengajaran (25 May 2023 - 25 May 2023)
  8. CERAMAH JENAYAH SCAMMER, Universiti Malaya (30 Sep 2022 - 30 Sep 2022)
  9. UM EARLY RESEARCHER ADVANCEMENT PROGRAMME (UMERAP), Hotel Ve (09 Jun 2023 - 11 Jun 2023)
  10. SPECTRUM GRADEBOOK: ASSESSMENTS AND MARKING ONLINE, Zoom (10 Aug 2023 - 10 Aug 2023)
  11. PROGRAMME ON IDEATION AND ENTREPRENEURSHIP 2023, Bilik Cube, Aras 4 , Ippp (14 Aug 2023 - 16 Aug 2023)
  12. KURSUS AUDITOR DALAMAN BAHARU UM 2021, Secara Dalam Talian (03 Mar 2021 - 05 Mar 2021)
  13. CREATIVE ONLINE TEACHING FOR STUDENT ENGAGEMENT, Microsoft Teams (16 Feb 2021 - 16 Feb 2021)
  14. THE OCTOPUS THAT PERFORMS: AN INSIGHT INTO ACADEMIC MULTITASKING, Microsoft Teams (21 Jan 2021 - 21 Jan 2021)
  15. BENGKEL DAFTAR RISIKO SIRI 2 PT01, PT02 DAN PT06, Bilik Mesyuarat 3, Aras 4, Canseleri (06 Mar 2018 - 06 Mar 2018)
  16. PEEK INTO MY CLASS!, Microsoft Teams (12 Jan 2021 - 12 Jan 2021)
  17. CROSS-CULTURAL MANAGEMENT IN HIGHER EDUCATION, University of Malaya (02 Aug 2018 - 02 Aug 2018)
  18. INTERCULTURAL COMPETENCE: LEADING IN A MULTICULTURAL WORLD , Universiti Malaya (22 Feb 2019 - 22 Feb 2019)
  19. TAKLIMAT PENGURUSAN FAIL BAGI PORTFOLIO TIMBALAN NAIB CANSELOR (AKADEMIK & ANTARABANGSA) , Taklimat Pengurusan Fail Bagi Portfolio Timbalan Naib Canselor (Akademik & Antarabangsa) (30 Jan 2019 - 30 Jan 2019)
  20. BENGKEL PENGURUSAN RISIKO PTJ, Bilik Mesyuarat 3, Aras 4, Canseleri (08 Jun 2018 - 08 Jun 2018)
  21. MOOC BASIC, Universiti Malaya (28 Jan 2019 - 28 Jan 2019)
  22. WORKSHOP: SCHOLARSHIP OF TEACHING AND LEARNING (SOTL), Universiti Malaya (23 May 2018 - 23 May 2018)
  23. BENGKEL PEMANTAPAN HALA TUJU CITRA , Port Dickson, Negeri Sembilan (25 Jan 2019 - 27 Jan 2019)
  24. +EFFECTIVE PRACTICE IN POSTGRADUATE SUPERVISION, Universiti Malaya (13 Nov 2018 - 13 Nov 2018)
  25. FLIPPED CLASSROOM, Universiti Malaya (12 Nov 2018 - 12 Nov 2018)
  26. SPECTRUM MASTERCLASS: WORKSHOP IN SPECTRUM, Universiti Malaya (27 Mar 2018 - 27 Mar 2018)
  27. CREATING ENGAGING LEARNING EXPERIENCES USING 21ST CENTURY TECHNOLOGIES, Universiti Malaya (10 Oct 2018 - 10 Oct 2018)
  28. REFLECTIVE TEACHING, Universiti Malaya (27 Aug 2018 - 27 Aug 2018)
  29. BENGKEL PEMERKASAAN KUALITI PTJ AKADEMIK, Bilik Kuliah 4, Aras 3, Fakulti Alam Bina (07 Aug 2018 - 07 Aug 2018)
EXTERNAL COURSE
  1. 1ST NATIONAL SEMINAR ON EFFECTIVE TEACHING: MEETING THE CHALLENGES OF EDUCATION 4.0, , Auditorium Utama, Kampus Sultan Abdul Jalil Shah, Universiti Pendidikan Sultan Idris (UPSI), Tanju (06 Dec 2017 - 06 Dec 2017)
  2. KURSUS KEUSAHAWAN DIGITAL : TRAINING OF TRAINER DIGITAL COMMERCE, Garnet & Topaz, Tingkat 8, Bangunan Tech Mahindra, Cyberjaya (11 Jan 2020 - 17 Jan 2020)
  3. PROFESSIONAL CERTIFICATE FOR ENTREPRENEURSHIP EDUCATORS AND CERTIFIED TRAINERS, Avilion Admiral Cove, 5 1/2 Mile, Jalan Pantai, 71050 Port Dickson, Negeri Sembilan (14 Oct 2019 - 23 Oct 2019)
  4. FORUM - MESYUARAT AJK INDUSTRI , Hilton Kuala Lumpur (07 Mar 2018 - 07 Mar 2018)
  5. ACADEMIA-INDUSTRY DIALOGUE (TOGETHER GATHER), BEST PRACTICES & CHALLENGES IN ACADEMIA-INDUSTRIAL COLLABORATIONS, Southville Sales Gallery, Bangi, Selangor Darul Ehsan (28 Feb 2018 - 28 Feb 2018)
INTERNAL COURSE
  1. PROGRAM TRANSFORMASI MINDA, Bilik Senat, Aras 4, Bangunan Canseleri (29 Jul 2024 - 31 Jul 2024)
External Course
NATIONAL
  1. 2021 Siri 8: Pendidikan Anak Orang Asli dan Ledakan Dunia VUCA, Online (08 May 2021 - 08 May 2021)
  2. 2021 Get to Know Microcredentials @ UM, Online Platform (09 Feb 2021 - 09 Feb 2021)
  3. 2021 Celcom Siswapreneur@ Google Bootcamp 2021: Creating Presence with Youtube Increasing Your Productivity with Google Workspace Reach Out to Customers Through Google MyBusiness, Utmkl (28 Jul 2021 - 29 Jul 2021)
  4. 2021 Latihan Kepakaran Pendidikan Khas, Online Platform (06 Nov 2021 - 14 Nov 2021)
  5. 2021 Continuing Professional Development (CPD) Program, Online (11 Oct 2021 - 13 Oct 2021)
  6. 2022 Workshop in Design Thinking, Business Model Canvas & Value Proposition Canvas, Online Platform (13 Mar 2022 - 13 Mar 2022)
  7. 2022 Opportunities to get published in the Journal of International Cooperation in Education, Online Platform (03 Mar 2022 - 03 Mar 2022)
  8. 2022 Short Course Dealing with Uncertainties: Unearthing Measures for Recovery, 9th Malaysia Statistics Conference, Online Platform (04 Oct 2022 - 04 Oct 2022)
  9. 2022 Sesi Libat Urus Kajian Impak dan Hala Tuju Baharu Pelaksanaan Matapelajaran Pengajian Umum (MPU), Online Platform (09 Aug 2022 - 09 Aug 2022)
  10. 2023 UM Early Career Researchers' Advancement Programme (UMeRAP) 2023, Ve Hotel, Pinnacle 6 (Level M1) (09 Jun 2023 - 11 Jun 2023)
  11. 2023 SPeCTRUM Gradebook: Assessments and Marking Online , Online Platform Zoom (10 Aug 2023 - 10 Aug 2023)
  12. 2023 PROGRAMME ON IDEATION AND ENTREPRENEURSHIP 2023: UM ENTREPRENERUSHIP TRAINING THE TRAINERS COURSE 2023, Institute of Research Management and Services (Ippp), Level 4 Bilik Cube (14 Aug 2023 - 16 Aug 2023)
  13. 2023 Best Practices in Teaching and Learning: Utilizing SPeCTRUM's Modules for Better Student Engagement, Online Platform (17 Aug 2023 - 17 Aug 2023)
INTERNATIONAL
  1. 2021 International Youth Day 2021: UM Celebrates Youth Forum, Online Platform (14 Aug 2021 - 14 Aug 2021)
  2. 2023 WIEF #iEmPOWER - Women and ESG: Optimising Business Value, Online Platform (08 Aug 2023 - 08 Aug 2023)