Curriculum Vitae
AREAS OF EXPERTISE
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DISCOURSE AND PRAGMATICSdiscourse analysis; multimodal discourse analysis
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LANGUAGE IN CULTURE AND SOCIETY(SOSIOLINGUISTICS)Language and gender
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POSTCOLONIALISM; POSTSTRUCTURALISM; DECONSTRUCTION; SOCIAL CONSTRUCTIVISM; ACADEMIC HEGEMONY, NON-CRITICAL APPROACH
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STUDIES RELATED TO COVID-19 (E.G. COVID JOB MARKET, JOB-SEEKERS' PERSPECTIVES)
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COMMUNICATIONSmarketing communication -- gender marketing; woke marketing; marketing semiotics
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SOCIAL AND COMMUNITY PSYCHOLOGYEastern collectivism; Western individualism; cultural thinking; social psychology; cultural psychology
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CULTURAL, GENDER AND SEXUALITYLanguage and Gender; Gender representation; postcolonial feminism; non-feminist approach
ACADEMIC QUALIFICATION
- PhD (Linguistics)(Lancaster)(2020), (Linguistics)Lancaster University, United Kingdom
- MA (Linguistics)(UM)(2014), (Linguistics)Universiti Malaya (UM)
- BEd(Hons 1st Class)(TESL)(UPM)(2011), (English as a Second Language)Universiti Putra Malaysia (UPM)
ADMINISTRATIVE DUTIES
- Committee Members07 Feb 2023 - 06 Feb 2025 (Department of English Language, Faculty of Languages and Linguistics)
- Programme Coordinator07 Feb 2023 - 06 Feb 2025 (Department of English Language, Faculty of Languages and Linguistics)
- Committee Members07 Feb 2023 - 06 Feb 2025 (Department of English Language, Faculty of Languages and Linguistics)
- Committee Member of Career Guidance and Alumni Strategy08 Jun 2021 - present (Faculty)
- Committee Members02 Mar 2023 - 01 Mar 2024 (Department of English Language, Faculty of Languages and Linguistics)
- Committee Members02 Mar 2023 - 01 Mar 2024 (Department of English Language, Faculty of Languages and Linguistics)
- Course Coordinator13 Mar 2023 - 13 Jul 2023 (Department of English Language, Faculty of Languages and Linguistics)
- Committee Member of the faculty's Undergraduate handbook06 Apr 2021 - 05 Apr 2023 (Department of English Language, Faculty of Languages and Linguistics)
- Committee Members05 Jan 2023 - 31 Mar 2023 (Faculty)
- Committee Members05 Jan 2023 - 01 Mar 2023 (Faculty)
- Course Coordinator17 Oct 2022 - 28 Feb 2023 (Department)
- Course Coordinator17 Oct 2022 - 28 Feb 2023 (Department)
- Course Coordinator17 Oct 2022 - 28 Feb 2023 (Department)
- ODL co-developer for the undergraduate course, TIE 2013 Analysing Spoken Discourse15 Apr 2021 - 31 Dec 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Committee member of the faculty's newsletter (Section: Faculty research)12 May 2021 - 03 Sep 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Committee member of the faculty's newsletter (Section: Faculty News)12 May 2021 - 03 Sep 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Course coordinator of TIX1004 Discourse Analysis14 Mar 2022 - 01 Jul 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Course coordinator of GQT0039 Communication skills for Employment purposes14 Mar 2022 - 01 Jul 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Course coordinator of TIX 1006 Methods in Language Research24 Sep 2021 - 13 Mar 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Course coordinator of GQT0039 Communication skills for Employment purposes24 Sep 2021 - 13 Mar 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Course coordinator of TIE 3001 Analysing Spoken Interaction24 Sep 2021 - 13 Mar 2022 (Department of English Language, Faculty of Languages and Linguistics)
- Committee member (Ahli Jawatankuasa Bahasa Laman Web Universiti Malaya)24 Jan 2022 - 04 Feb 2022 (University Malaya)
- Microcredential Co-developer for FutureLearn - ENDANGERED LANGUAGES (Terminated)21 Jul 2020 - 30 Nov 2021 (Department of English Language, Faculty of Languages and Linguistics)
- Course coordinator of TIX1004 Discourse Analysis08 Mar 2021 - 31 Jul 2021 (Department of English Language, Faculty of Languages and Linguistics)
- Course coordinator of GIT 1008 Communication for Employment08 Mar 2021 - 18 Jul 2021 (Department of English Language, Faculty of Languages and Linguistics)
- Translator for the faculty's Undergraduate handbook06 May 2021 - 28 May 2021 (Department of English Language, Faculty of Languages and Linguistics)
- Person-in-charge (PIC) of the faculty's Virtual Open Day 2021 (ELD programme booth)08 Mar 2021 - 13 Mar 2021 (Department of English Language, Faculty of Languages and Linguistics)
- Committee Member of Curriculum Review, Master's programme.05 Aug 2020 - 31 Dec 2020 (Department of English Language, Faculty of Languages and Linguistics)
MEMBERSHIPS
- PROFESSIONAL MEMBERSHIP, THE INTERNATIONAL ACADEMIC FORUM (IAFOR), MEMBER2022 to 2023 (International)
- COMMITTEE MEMBER OF CAREER GUIDANCE AND ALUMNI STRATEGY, FACULTY OF LANGUAGES & LINGUISTICS, UNIVERSITI MALAYA, COMMITTEE MEMBER2021 to 2023 (University)
- FTGS (FEMINIST THEORY AND GENDER STUDIES) SECTION UNDER ISA (INTERNATIONAL STUDIES ASSOCIATION), EXECUTIVE COMMITTEE, MEMBER2021 to 2023 (International)
- ISA (INTERNATIONAL STUDIES ASSOCIATION), MEMBER2021 to 2023 (International)
- RSA (REGIONAL STUDIES ASSOCIATION), MEMBER2021 to 2022 (International)
- IAMCR (INTERNATIONAL ASSOCIATION FOR MEDIA AND COMMUNICATION RESEARCH), MEMBER2021 to 2022 (International)
- IGALA (INTERNATIONAL GENDER & LANGUAGE ASSOCIATION), MEMBERSHIP2019 to 2020 (International)
AWARD AND STEWARDSHIP
- Supervisor of Qian Zhou (Undergraduate student), who won "Global Undergraduate Award 2024 (Highly Commended)" for her final year projectGlobal Undergraduate Award, 2024 (International)
- FLL Rising Star 2022 (Research) Award, Faculty of Languages and Linguistics (FLL), Universiti Malaya, Malaysia.Faculty of Languages and Linguistics, Universiti Malaya, Malaysia., 2023 (University)
- Sponsor for MA supervisee (Ms. Hai Nin Yeoh) in her Graduate Student Essay Award (MA Honor) from Children?s Literature Association/ChLA: https://www.childlitassn.org/graduate-student-essay-awardsChildren s Literature Association/ChLA:, 2022 (International)
- Sijil Penganugerahan Geran Penyelidikan MPDPInstitut Masa Depan Malaysia, 2022 (National)
- Solidarity peer support fund (originally, Annual Award for New and Emerging Scholars)Gender, Place and Culture.(ISI-indexed journal, Q2), 2021 (International)
- FTGS Convention Award (Feminist Theory and Gender Studies) -- (https://www.isanet.org/Programs/Awards/2021-Award-Gallery)FTGS section under ISA (International Studies Association), 2021 (International)
- SLAI (Skim Latihan Akademik IPTA/ "Academic Training of Public University") scheme (PhD scholarship)Malaysian Ministry of Education and University of Malaya, 2015 (National)
- BAAL Student/Early Career Researcher ScholarshipBAAL (British Association for Applied Linguistics), Full conference funding, 2015 (International)
- Completed all Master's courseworks with the perfect CGPA score of 4.0.Faculty of Languages and Linguistics, University of Malaya, 2014 (University)
- CADAAD Conference GrantCADAAD, 2014 (International)
- Academic Staff Training Scheme (ASTS) (Masters scholarship)University of Science Malaysia (USM), 2012 (National)
- Alumni Award 2011 (The Best Academic Performance) (CGPA: 3.951)Faculty of Educational Studies, University of Putra Malaysia, 2011 (University)
- Three (3) Vice Chancellor Awards (perfect GPA: 4.0) & five (5) Dean's Lists (GPA: 3.75 & above) throughout the 8 semesters of the undergraduate study.University of Putra Malaysia (UPM), 2010 (University)
PUBLICATIONS
Article in Journal
WoS
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Cheong, H. F. (2021). Let the culture speak: how gender is socially/culturally constructed by Western individualism and Eastern collectivism. Gender Place and Culture, 28(2), 299-304. doi: 10.1080/0966369x.2020.1789072
ESCI
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Cheong, HF; Kaur, S (2019). Mirror, mirror on the wall, who's the fairest 'hunk' of them all? Negotiating a masculine notion of skin whitening for Malaysian men, SEARCH-JOURNAL OF THE SOUTHEAST ASIA RESEARCH CENTRE FOR COMMUNICATIONS AND HUMANITIES. 11(1), 55-74
Scopus
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Yeoh H.N., Cheong H.F. (2023). What do the children and teachers say?: Voices on gender stereotyping in children's literature for Malaysian ESL classrooms, Review of Education. 11(3). doi:10.1002/rev3.3427
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Cheong, H. F. (2021). Let the culture speak: how gender is socially/culturally constructed by Western individualism and Eastern collectivism. Gender, Place and Culture, 28(2), 299-304. doi: 10.1080/0966369X.2020.1789072
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Cheong H.F., Kaur S. (2019). Mirror, mirror on the wall, who s the fairest hunk of them all? Negotiating a masculine notion of skin whitening for Malaysian men, SEARCH Journal of Media and Communication Research. 11(1), 57-76
Others
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Kaur, H., Cheong, H. F., & Aslam, S. (2023). Representation of Women through Sexist Language in Bridgerton. International Journal of Academic Research in Business and Social Sciences, 13(9), 1848–1876.
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Cheong, H. F., & Kaur, S. (2019). Mirror, mirror on the wall, who's the fairest 'hunk' of them all? Negotiating a masculine notion of skin whitening for Malaysian men. SEARCH Journal of Media and Communication Research, 11(1), 54-73. (ESCI/Scopus-indexed)
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Cheong, H. F., & Kaur, S. (2015). Legitimising male grooming through packaging discourse: a linguistic analysis. Social Semiotics, 25(3), 364-385. doi:10.1080/10350330.2015.1026650 (ISI/SCOPUS-indexed)
Books
- Lim, W. M., Kaur, S., & Cheong, H. F. (Eds.) (2022). COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives. Oxon & New York: Routledge. (https://www.routledge.com/COVID-19-Business-and-Economy-in-Malaysia-Retrospective-and-Prospective/Lim-Kaur-Cheong/p/book/9781032022857) The first book and the first mini series under Routledge's "COVID-19 in Asia" series)
- Louis, D. G. J., Kaur, S., & Cheong, H. F. (Eds.) (2022). COVID-19 and Psychology in Malaysia: Psychosocial Effects, Coping, and Resilience. Routledge. (https://www.routledge.com/COVID-19-and-Psychology-in-Malaysia-Psychosocial-Effects-Coping-and-Resilience/Louis-Kaur-Cheong/p/book/9781032014241)
- Pandian, A., Kaur, S., & Cheong, H. F. (Eds.) (2022). COVID-19, Education, and Literacy in Malaysia: Social Contexts of Teaching and Learning. Oxon & New York: Routledge.
Chapter in Books
- Cheong, H. F. & Cheong, C. Y. M. (2022). Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers. In Lim, W.M., Kaur, S., & Cheong, H.F. (2021). COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives (pp. 121-140). Oxon & New York: Routledge.
- Cheong, H. F., & Kaur, S (2021). From Skin Whitening to Skin Brightening and, Now, Skin Glowing: How L'Oreal Sustains Its Skincare Line from Colourism and Genderism to Racism and Classism. In J. Bhattacharyya, M. K. Dash, C. Hewege, M. Balaji, & W. M. Lim (Eds.), Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science (pp. 547-62). Routledge.
Other Publications
- Cheong, H. F., Lim, W. M., & Ibrahim, N. (2022). Government and corporate social responsibility in saving livelihoods: Retrospective lessons from past COVID-19 initiatives and prospective ways for combating future pandemics. Policy brief. Institut Masa Depan Malaysia (MASA), Malaysia. (Policy brief) - Policy Paper
- Lim, W. M., Kaur, S., & Cheong, H. F. (2022). Preface. In W. M. Lim, S. Kaur, & H. F. Cheong (Eds.), COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives (pp. xv - xviii). Oxon & New York: Routledge. - Editorial Material
- Louis, D. G. J., Kaur, S., & Cheong, H. F. (2022). Preface. In D. G. J. Louis, S. Kaur, & H. F. Cheong (Eds.), COVID-19 and Psychology in Malaysia: Psychosocial Effects, Coping, and Resilience. Oxon & New York: Routledge. - Editorial Material
- Media mention by Malaysia Gazette: Muhyiddin Serah Geran Penyelidikan Program Pembangunan Dasar MASA (https://malaysiagazette.com/2022/02/07/muhyiddin-serah-geran-penyelidikan-program-pembangunan-dasar-masa/) - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Pandian, A., Kaur, S., & Cheong, H. F. (2022). Preface. In A. Pandian, S. Kaur, & H. F. Cheong (Eds.), COVID-19, Education, and Literacy in Malaysia: Social Contexts of Teaching and Learning. Oxon & New York: Routledge. - Editorial Material
- Media mention: One of the invited/interviewed panel members in the UK-based magazine, Courier Magazine. [Publication details: Briefing 1: Male Beauty: Boys to men. (2021). Courier Magazine (Issue 41 - June/July 2021), pp. 30-33.] -- (Note: Only served as interviewee/panel member, not author) - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
- Cheong, H. F. (2020). A heartfelt thank you from quarantine. The Star: https://www.thestar.com.my/opinion/letters/2020/05/27/a-heartfelt-thank-you-from-quarantine - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
RESEARCH PROJECT
National
- 2023 - 2025, University GrantIdentity Reconstruction of EFL Teachers in China Between and Beyond W. E. I. R. D. Discourse ( Principal Investigator(PI))
Private
- 2022 - 2022, Private FundingGovernment And Corporate Social Responsibilities For Malaysians Livelihoods During Covid-19: A Retrospective And Prospective Reflective Analysis Of Initiatives In 2020 And Beyond ( Principal Investigator(PI))
- 2022 - 2022, MASA special allocationFocus Group Discussion: Government and Corporate Social Responsibilities for Malaysian Livelihoods during Covid-19: A Retrospective and Prospective Reflective Analysis of Initiatives in 2020 and Beyond, Institut Masa Depan Malaysia (MASA) ( Principal Investigator(PI))
International
- 2020 - 2022, UMRGThe Effective Strategies to Reduce Stress through Humour Online Facing COVID-19 Pandemic Period, Universiti Airlangga, Soerabaya ( Co-Researcher)
PAPER PRESENTED
INVITED SPEAKER
- Book publishing sharing session (for Routledge), Book publishing sharing session, Faculty of Languages and Linguistics, Universiti Malaya, Malaysia (University) (20 Oct 2022 - 20 Oct 2022)
- 'The grammar of colours and typography for websites', Multimodality Introduction Workshop for Webmasters, Urusetia JK Teknikal & Latihan Laman Web UM, Pusat Teknologi Maklumat (PTM), Universiti Malaya (University) (23 May 2022 - 23 May 2022)
- "R.O.A.R The Next Normal In 2022: Resilience, Opportunities, Adaptability, and Recovery of Early-Career Researchers in (Post-)Covid-19 Academia", invited discussant, GARC Workshop For Early-Career IR Researchers, Global Affairs Research Centre/GARC, Ryukoku University, Japan (International) (18 Mar 2022 - 18 Mar 2022)
- 'The grammar of colours and typography', Multimodality Introduction workshop for Pusat Teknologi Maklumat, Universiti Malaya, Multimodality Introduction workshop for Pusat Teknologi Maklumat, Universiti Malaya, Pusat Teknologi Maklumat, Universiti Malaya (University) (30 Sep 2021 - 30 Sep 2021)
- Signs, Symbols, and Colours, Guest Lecture for LIC 204: Intercultural Non-Verbal Communication, B.A. Programme in Language and Intercultural Communication, International College for Sustainability Studies, Srinakharinwirot University, Thailand (International) (18 Mar 2021 - 18 Mar 2021)
ORAL PRESENTER
- Jing Ning, Thanalachime Perumal, & Huey Fen Cheong (2024). Discourse construction of bride price in China A feminist critical discourse analysis, SoLLaT Postgraduate Conference 2024 (School of Languages, Literacies, & Translation), Universiti Sains Malaysia, Penang, Malaysia (National) (29 Nov 2024 - 29 Nov 2024)
- Jinying Huang, Huey Fen Cheong, & Thanalachime Perumal (2024). EFL Schoolteachers Identity Construction: A Case Study in China., 32nd MELTA International Conference 2024, MELTA (National) (21 Sep 2024 - 22 Sep 2024)
- Jing Ning, Thanalachime Perumal, Kaseng Lew, Xiaocheng Wang, Gaoqiang Lu, & Huey Fen Cheong (2024). Our Malaysia, sincerely wish you better and better The local Chinese identity construction by Malaysia Cousin from Douyin: A discourse-historical approach, Asian-Pacific Communication Forum 2024, University of Macau, Macau, China, Asia-Pacific Communication Exchange Association (APCEA) (International) (17 Aug 2024 - 18 Aug 2024)
- Huey Fen Cheong, Hongjing Chen, & Qian Zhou (2024). Democratically closing borders and setting boundaries between a nation and its states: Legitimising lockdowns in the US and the UK and their states, 9th Critical Approaches to Discourse Analysis Across Disciplines (CADAAD), Adam Mickiewicz University, Poznan, Poland, CADAAD (International) (10 Jul 2024 - 12 Jul 2024)
- Hai Nin Yeoh & Huey Fen Cheong (2023), Malaysian Students' and Teachers' Voices on Gender Stereotyping in Teaching/Learning Materials, SEACE 2023 (The Southeast Asian Conference on Education), Singapore EXPO, Singapore, SEACE 2023 (The Southeast Asian Conference on Education), IAFOR (International) (10 Feb 2023 - 13 Feb 2023)
- Huey Fen Cheong, Fung Chorng Yuan, & Agnes Lim Siang Siew (2023), R.0.A.R. the Next Normal: Developing Malaysian University Students Resilience, Optimism, Adaptability, and Readiness for (Post-)COVID-19 Future of Work Across Professions, SEACE 2023 (The Southeast Asian Conference on Education), IAFOR & Singapore Management University (International) (10 Feb 2023 - 13 Feb 2023)
- Xuanying Kuang & Huey Fen Cheong (2022), A multimodal representation of men in GQ China magazines after the Chinese banning of effeminate masculinity, 1st Asia Pacific Conference on Language & Gender 2022, Universiti Sains Malaysia (National) (11 Aug 2022 - 12 Aug 2022)
- Hai Nin Yeoh & Huey Fen Cheong (2022), Can Children Think Critically?: Voices on Gender Stereotyping in Literature for Malaysian Classrooms, The Child and the Book Conference, University of Malta, Malta (International) (26 May 2022 - 28 May 2022)
- The problem is not global/local, but individualism/collectivism: Studying gender and communication in individualist andcollectivist academia, The International Association for Media and Communication Research (IAMCR) conference 2021, The International Association for Media and Communication Research (IAMCR), Nairobi, Kenya (virtual conference) (International) (11 Jul 2021 - 15 Jul 2021)
- Let the feminisms speak: What Eastern and Western feminisms tell us about gender and equality, ISA2021 Annual Convention (Theme: Globalization, Regionalism and Nationalism: Contending Forces in World Politics), ISA (International Studies Association) (virtual conference) (International) (06 Apr 2021 - 09 Apr 2021)
PRESENTER
- Recontextualising Knowledge about Gender and Feminism for Women's Empowerment in Malaysia, KANITA International Conference on Gender Studies (KICGS 2018), University of Science Malaysia, USM, Penang, Malaysia (https://kicgs.usm.my/images/The_4th_KANITA_International_Conference_on_Gender_Studies_-_KICGS_2018_Abstract_Book.pdf). .  (National) (27 Nov 2018 - 28 Nov 2018)
- East-West Comparison of Gender Performativity in 'Marketing' Metrosexuality through Facebook Brand Pages, 6th University of Malaya Discourse and Society International Conference, University of Malaya, Kuala Lumpur, Malaysia (National) (05 Dec 2017 - 06 Dec 2017)
- Action-Oriented Approach to Discourse: A 'functional' alternative for a 'functional' discourse analysis?, DiscourseNet Congress #2, University of Warwick, Coventry, United Kingdom. (International) (13 Sep 2017 - 15 Sep 2017)
- Knowledge-Action Approach: Integrating Theory, Practice, and Performativity for a Comprehensive Analysis of Practice in Marketing Discourse, Lancaster University Intellectual Party Conference 2017, Lancaster University, Lancaster, United Kingdom.  (University) (26 Jun 2017 - 27 Jun 2017)
- Gendering 'Text' and 'Place' in Facebook Brand Page: A Mixed Method Analysis, 6th Critical Approaches to Discourse Analysis Across Disciplines (CADAAD), Universit degli studi di Catania, Catania, Italy. (International) (05 Sep 2016 - 07 Sep 2016)
- Adapting Mediated Discourse Analysis in New Media from Computer-Mediated Communication (CMC) to Computer-Mediated Discourse (CMD), BAAL Language and New Media SIG 2016 Workshop: Multimodality in Social Media and Digital Environments, Queen Mary University of London, London, UK.  (International) (15 Apr 2016 - 15 Apr 2016)
- Crossing Borders, Intersecting Theories: Interdisciplinarity within Linguistics, Interdisciplinarity through Linguistics, 48th BAAL (British Association for Applied Linguistics) Annual Meeting 2015, Aston University, Birmingham, UK.  (International) (03 Sep 2015 - 05 Sep 2015)
- Mirror, mirror on the wall, who's the fairest "HUNK" of them all?: Challenging the Feminine Fair Beauty with Care, 4th International South East Asia Research Centre for Communication and Humanities International Conference 2015 (SEARCH 2015), Taylor's University, Selangor, Malaysia.  (National) (28 May 2015 - 29 May 2015)
- Cracking the Gender Wall Bit by Bit: Diachronic Analysis on L Or al Men Expert s Packaging Discourse, 4th South East Asia Research Centre for Communication and Humanities International Conference 2015 (SEARCH 2015), Taylor's University, Selangor, Malaysia.  (National) (28 May 2015 - 29 May 2015)
- Strategizing Gendered Signs within L Or al Men Expert's Packaging Discourse to Overcome Gender Stereotypes, 5th FLL (Faculty of Languages and Linguistics) Postgraduate Research Conference, University of Malaya, Kuala Lumpur, Malaysia.  (University) (28 Nov 2014 - 29 Nov 2014)
- Overcoming Gender Politics the Multimodal Way: An Action-Oriented Approach on Packaging Discourse Analysis, 5th Critical Approaches to Discourse Analysis Across Disciplines (CADAAD), ELTE University, Budapest, Hungary.  (International) (01 Sep 2014 - 03 Sep 2014)
- Marketing and Linguistic Inquiries on the Role of Ambassadors, 3rd International Conference on Applied Linguistics and Professional Practice (ALAPP 2013), University of Malaya, Kuala Lumpur, Malaysia (National) (12 Dec 2013 - 14 Dec 2013)
KEYNOTE SPEAKER
- The yin and yang of a multidisciplinary linguist A personal account, 3rd International Conference on Linguistics and Multidisciplinary Research (ICLMR), The Women University Multan, Pakistan (International) (14 Nov 2024 - 15 Nov 2024)
- Life as a multidisciplinary linguist: The roles of a linguist in the multidisciplinary world, 2nd International Conference on Linguistics and Multidisciplinary Research (ICLMR) 2023, The Women University Multan, Pakistan (International) (05 Dec 2023 - 05 Dec 2023)
- What can we do with linguistics?: The role of linguistics in the multidisciplinary world, 1st International Conference on Linguistics and Multidisciplinary Research: Exploring Challenges and Expanding Horizons (ICLMR, 22), The Women University Multan, Pakistan.  (International) (18 Oct 2022 - 20 Oct 2022)
ACADEMIC/PROF. SERVICES
Evaluation
- (2024) Chairperson for a Phd Candidature Defence, Entitled “Marketization of Pakistani Universities On Social Media from a Multimodal Discourse Perspective” (Semiotics & Multimodality), University, (Internal Examiner)
- (2024) Panel Member for a Phd Proposal Defence, Entitled “a Case Study On The Multimodal Metaphors and Metonymies in Three Biographical Dramas: from The Perspective of Chinese Efl Learners” (Multimodal Metaphor Analysis), University, (Reviewer)
- (2024) Panel Member for a Phd Proposal Defence, Entitled “a Study On The Language of Cyberbullying Against Women On Weibo: a Discourse Historical Approach” (Critical Discourse Analysis), University, (Reviewer)
- (2024) Chairperson for a Master’S Proposal Defence, Entitled “a Multimodal Analysis of Female Protagonist in The Film ‘The Flowers of War’” (Semiotics & Multimodality), University, (Reviewer)
- (2024) Examiner for a Master's Research Project, “Gender Representation in Disney Animated Princess Movies” (Semiotics & Multimodality), University, (Internal Examiner)
- (2024) Examiner for a Master's Research Project, “a Comparative Semiotic Analysis of Opulence in Blossoms Shanghai and The Great Gatsby” (Semiotics & Multimodality), University, (Internal Examiner)
- (2024) Examiner for a Master's Research Project, “a Systemic Functional Analysis of Malaysian and Chinese News Reports On Climate Change” (Systemic Functional Linguistics), University, (Internal Examiner)
- (2024) Chairperson for a Fast-Track Phd Confirmation Defence, ‘Promoting National Integration Through Mother-Tongue Based Multilingual Education in Malaysia’ (Sociolinguistics), University, (Reviewer)
- (2024) Panel Member for a Phd Proposal Defence, Entitled ‘a Systemic Functional Analysis of The Discourse of Stroke Patients With Aphasia in China’ (Systemic Functional Linguistics), University, (Reviewer)
- (2024) Journal Reviewer for Visual Communication (Wos-Indexed, Q4; Scopus-Indexed, Q2)., International, (Reviewer)
- (2024) Chairperson for a Phd Proposal Defence, Entitled 'An Analysis of Collaborative Digital Multimodal Compositions in An Eap Writing Course in China' (Semiotics & Multimodality), University, (Reviewer)
- (2024) Examiner for a Master’S Dissertation, Entitled ‘a Multimodal Analysis of Glojas Aesthetics Anti-Aging Advertisements On Facebook" (Semiotics & Multimodality), University, (Internal Examiner)
- (2024) Journal Reviewer for Review of Education (Wos/Esci-Indexed; Scopus-Indexed, Q2), International, (Reviewer)
- (2023) Chairperson for a Phd Proposal Defence, Entitled ‘Promoting National Integration Through Mother-Tongue Based Multilingual Education (Mtb-Mle) in Malaysia’ (Sociolinguistics), University, (Reviewer)
- (2023) Book Proposal Reviewer for Routledge/Taylor & Francis (The 2nd Book Proposal), International, (Reviewer)
- (2023) Book Proposal Reviewer for a Book Proposed to Routledge/Taylor & Francis, International, (Reviewer)
- (2023) Journal Reviewer for International Journal of Training Research (Wos/Esci and Scopus-Indexed Journal, Q2), International, (Reviewer)
- (2023) Panel for Graduate Student Paper Award 2023, Organised by Ftgs (Feminist Theories & Gender Studies) Under Isa (International Studies Association) (International), International, (Internal Evaluator)
- (2023) Panel for a Master’S Candidature Defence, Entitled ‘The Use of and Attitude Towards Cantonese Among Chinese Malaysians in Kuala Lumpur’ (Sociolinguistics), University, (Internal Examiner)
- (2023) Examiner for a Master's Research Project, 'a Semiotic Analysis of Public Awareness Posters About Covid-19 Vaccination for Children’ (Semiotics & Multimodality), University, (Internal Examiner)
- (2023) Panel for a Master’S Candidature Defence, Entitled ‘Visual Representation of International Students On Chinese University Webpages’ (Semiotics & Multimodality), University, (Internal Examiner)
- (2023) Panel for a Phd Proposal Defence, Entitled ‘Investigation of The Tibet Autonomous Region’S Tourism Imaginaries On Social Media: a Multimodal Discourse-Based Approach’ (Semiotics & Multimodality), University, (Reviewer)
- (2023) Panel for a Master’S Proposal Defence, Entitled ‘The Portrayal of Language and Gender Roles in Disney Movies’ (Sociolinguistics), University, (Reviewer)
- (2023) Chairperson & Panel for a Phd Candidature Defence, Entitled Marketization of University Via Twitter in Pakistan: a Multimodal Analysis (Semiotics & Multimodality), University, (Reviewer)
- (2023) Journal Reviewer for International Journal of Asia Pacific Studies (Wos/Esci-Indexed; Scopus-Indexed Journal, Q2), National, (Reviewer)
- (2023) Journal Reviewer for 3l: Language, Linguistics, Literature (Wos/Esci and Scopus-Indexed Journal, Q1), National, (Reviewer)
- (2023) Chairperson for a Phd Thesis Seminar, Entitled Emotion and The Self in The Small Stories of Online Depression Community in China (Discourse Analysis), University, (Internal Examiner)
- (2023) Panel for a Master S Candidature Defence, Entitled An Investigation of a Systematic Functional Clause Complexing Relations of Libyan Secondary Coursebooks (Systemic Functional Linguistics/Sfl), University, (Internal Examiner)
- (2023) Chairperson & Panel for a Phd Candidature Defence, Entitled Analisis Elemen Tekstual dan Visual Dari Segi Makna Interpersonal Yang Terdapat Dalam Buku Teks Bahasa Tamil (Semiotics & Multimodality), University, (Reviewer)
- (2023) Examiner for a Master's Report, ' The Influence of F.R.I.E.N.D.S. On Esl Learners Attitudes and English Lexical Complexity' (Language Acquisition)., University, (Internal Examiner)
- (2023) Examiner for a Master's Report, 'Chinese Netizens Attitudes Towards China English in Social Media Comments' (Sociolinguistics)., University, (Internal Examiner)
- (2023) Examiner for a Master's Report, 'Gender Differences in The Use of Netspeak Among Chinese Students' (Sociolinguistics)., University, (Internal Examiner)
- (2023) Panel for a Phd Candidature Defence, Entitled Interactive Meanings in The Narrative Construction of Pakistani Tv Advertisements: a Socio-Semiotic Multimodal Discourse Analysis (Semiotics & Multimodality), University, (Internal Examiner)
- (2023) Panel for a Phd Thesis Seminar, Entitled a Genre Analysis of About Us in The Fortune Global 500 Chinese Manufacturing Companies Websites (Genre Analysis), University, (Internal Examiner)
- (2022) Panel for a Phd Proposal Defence, Entitled How New Trends in Food Products in China Communicate Marketized Ideas About Healthy Food Choices and Lifestyle: a Multimodal Critical Discourse Approach (Semiotics & Multimodality)., University, (Reviewer)
- (2022) Panel for a Phd Proposal Defence, Entitled Chinese Buddhism Under The Belt and Road Initiative: Indexical Signs, Identities, and The Linguistic Landscape in Chinese Buddhist Temples (Sociolinguistics), University, (Reviewer)
- (2022) Reviewer for Seace 2023 (The Southeast Asian Conference On Education), Organised by Iafor., International, (Reviewer)
- (2022) Panel for Ftgs Convention Award 2023, Organised by Ftgs (Feminist Theory & Gender Studies) Under Isa (International Studies Association), International, (Reviewer)
- (2022) Panel for Early Career Award for Community Engagement 2022, Organised by Ftgs Under Isa (International Studies Association), International, (Reviewer)
- (2022) Examiner for a Master S Dissertation, Entitled Cohesive Devices in Yu Guangzhong S Prose' (Discourse Analysis), University, (Internal Examiner)
- (2022) Panel for a Master's Candidature Defence, Entitled 'a Discourse Analysis of Anti-Aging Advertisements At Glojas Aesthetics', University, (Internal Examiner)
- (2022) Panel for a Phd Candidature Defence, Entitled 'a Genre Analysis of About Us in The Fortune Global 500 Chinese Manufacturing Companies Websites' (Genre Analysis), University, (Internal Examiner)
- (2022) Reviewer for International Journal of Asia Pacific Studies (Scopus-Indexed), National, (Reviewer)
- (2022) Internal Examiner for a Master S Dissertation, Entitled Sentence Functions in Monday Blues Memes" (Discourse Analysis)., University, (Internal Examiner)
- (2022) Panel for Graduate Student Paper Award (Organised by Ftgs), International, (Reviewer)
- (2022) Examiner for a Master's Project, 'a Multimodal Analysis of Narrative Features of Vlog in Wuhan Covid-19 News Reports' (Semiotics & Multimodality), University, (Internal Examiner)
- (2022) Examiner for a Master's Project, 'An Analysis of The Mill On The Floss from An Ecofeminist Perspective' (Literature), University, (Internal Examiner)
- (2022) Invited Panel for a Phd Thesis Seminar, Entitled ' 'Double-Voiced Strategies in The Narratives of Women Leaders in a Malaysian Higher Learning Institution' (Sociolinguistics), University, (Internal Examiner)
- (2022) Chairperson & Panel for a Phd Proposal Defence, Entitled 'a Multimodal Analysis of Nation Image in China S Belt and Road Initiative in State Media' (Semiotics & Multimodality), University, (Reviewer)
- (2022) Invited Panel for a Phd Candidature Defence, Entitled 'Identity Construction in Online Narratives of Depression On Chinese Weibo Site Zoufan ' (Discourse Analysis), University, (Internal Examiner)
- (2022) Reviewer for Iamcr Conference 2022 (Iamcr/International Association for Media and Communication Research), International, (Reviewer)
- (2022) Panel for a Master's Proposal Defence, Entitled 'Attitudes Towards Cantonese and Its Use Among Chinese Malaysians in Kuala Lumpur' (Sociolinguistics), University, (Reviewer)
- (2022) Panel for a Master's Candidature Defence, Entitled 'An Analysis of Discourse Devices in Yu Guangzhong's Prose' (Discourse Analysis), University, (Internal Examiner)
- (2022) Examiner for The Master's Report, 'Gender Representation and Language Use in Malaysian Primary School Literature Components' (Sociolinguistics), University, (Internal Examiner)
- (2022) Invited Panel for a Phd Candidature Defence, Entitled 'Double-Voiced Strategies in The Narratives of Women Leaders in a Malaysian Higher Learning Institution' (Sociolinguistics), University, (Internal Examiner)
- (2021) Panel for a Master's Proposal Defence, Entitled 'Representation of International Students On The Websites of Chinese and Malaysian Universities: a Comparative Multimodal Discourse Analysis' (Semiotics and Multimodality), University, (Internal Assessor)
- (2021) Evaluator for Phd Research Proposals in Research Methodology (Tvx8001) in Semester I, 2021/2022., University, (Internal Evaluator)
- (2021) Panel for a Master's Proposal Defence, Entitled 'Language Identity of Cantonese Speakers in Kuala Lumpur' (Sociolinguistics), University, (Internal Examiner)
- (2021) Reviewer for Conference Proceeding in The 1st International Online Systemic Functional Linguistics Interest Group (Sflig) Conference, International, (Reviewer)
- (2021) Panel for Global South Feminist Scholar Award, Organised by Ftgs, Under Isa (International Studies Association), International, (Reviewer)
- (2021) Panel for a Phd Proposal Defence, Entitled 'Revoicing Characters for Children: Verbal and Visual Interplay in Chinese Children S Literature Translation' (Translation Studies & Multimodality), University, (Internal Assessor)
- (2021) Examiner for a Master's Report, Entitled 'Intersemiotic Complementarity in The Graphic Novel The Jungle Book' (Semiotics and Multimodality), University, (Internal Examiner)
- (2021) Reviewer for Kemanusiaan The Asian Journal of Humanities (Scopus-Indexed), National, (Reviewer)
- (2021) Invited Panel for a Master S Candidature Defence, Entitled The Representation of The Rohingya Crisis (2017-2019) in The Daily Star (Discourse Analysis), University, (Internal Assessor)
- (2021) Panel for a Master's Proposal Defence, Entitled 'An Analysis of Discourse Cohesion in Yu Guangzhong's Prose' (Discourse Analysis), University, (Internal Assessor)
- (2021) Invited Panel for a Phd Proposal Defence, Entitled a Narrative Inquiry of Women Leaders in Universiti Malaya (Sociolinguistics), University, (Internal Assessor)
- (2021) Reviewer for Journal of Modern Languages (February 2021), University, (Reviewer)
- (2021) Examiner for a Master's Report, Entitled 'Critical Discourse Analysis of Fundraising Posters for Refugees Affected by The Covid-19 Pandemic' (Critical Discourse Analysis), University, (Internal Examiner)
- (2021) Examiner for a Master's Report, Entitled 'a Multimodal Discourse Analysis of Chinese and English Cosmetic Advertisements' (Semiotics and Multimodality), University, (Internal Examiner)
- (2020) Invited Panel for a Master's Candidature Defence, Entitled 'Representation of Social Actors in Hijab-Friendly Shampoo Commercials' (Semiotics and Multimodality), University, (Internal Assessor)
- (2020) Invited Panel for a Master's Proposal Defence, Entitled 'Aspek Interaktif dan Interaksi Dalam Berita Artikel Covid-19' (Discourse Analysis), University, (Internal Assessor)
- (2020) Invited Panel for a Master's Candidature Defence, Entitled 'a Corpus-Assisted Discourse Analysis: Media Representation of The Rohingya Crisis (2017-2019) in The Daily Star' (Discourse Analysis), University, (Internal Assessor)
- (2020) Invited Panel for a Phd Proposal Defence, Entitled 'Identity Construction in The Narratives of Depression On Weibo' (Discourse Analysis), University, (Internal Assessor)
- (2020) Invited Panel for a Master's Candidature Defence, Entitled 'Textual Cohesion of Chinese Prose: a Study of Jiang Xun's The Present Sentient Beings' (Discourse Analysis), University, (Internal Assessor)
- (2020) Invited Panel for a Phd Proposal Defence, Entitled 'Language Use and Style of Female Leaders in The Malaysian Academy' (Sociolinguistics), University, (Internal Assessor)
- (2020) Reviewer for Journal of Modern Languages , (Reviewer)
- (2020) Co-editor/managing Editor, COVID in Malaysia multidisciplinary book series (to be published by Routledge), (Co-editor/managing Editor)
- (2019) Reviewer for 'Culture, Health & Sexuality' (ISI-indexed) , (Reviewer)
- (2014) Reviewer for BAAL (British Association for Applied Linguistics) 2014 conference , (Reviewer)
Contribution to external organisation
- (2024) Roundtable Discussion About Educational Policies With Malaysian Ministry of Education (Selected Academic from The Mpdp (Masa Policy Development Programme) by Masa (Institut Masa Depan Malaysia/Masa; Translated as ‘Malaysian Future Institute’), 15 January 2024, Ministry of Education, Malaysia. (Government), National, (Resource Person)
- (2022) Committee Member (Ahli Jawatankuasa Bahasa Laman Web Universiti Malaya), University, (Technical Advisor)
- (2021) Panel for Graduate Paper Award (Organised by Ftgs), International, (Reviewer)
- (2021) Invited/Interviewed Panel Member in The UK-Based Magazine, Courier Magazine. [Publication Details: Briefing 1: Male Beauty: Boys to Men. (2021). Courier Magazine (Issue 41 - June/July 2021), Pp. 30-33.], International, (Expert Advisor)
- (2020) COVID in Malaysia multidisciplinary book series, to be published by Routledge
- (2020) Presentation on PhD journey in 2 workshops of TVX8001 PhD Research Methodology (on 2 Nov 2020 & 29 March 2021), Universiti Malaya
Contribution to event
- (2022) Event Organiser, Focus Group Discussion 2, 'R.O.a.R The Next Normal Focus Group (Series 2) Covid-19 Initiatives: Government and Corporates Reflections of Their Covid-19 Livelihood Initiatives', National, (Event Organiser)
- (2022) Event Organiser, Focus Group Discussion (Fgd): R.O.a.R The Next Normal Focus Group (Series 1) Covid-19 Initiatives: Government and Corporate Social Responsibilities for Malaysians Livelihoods in 2020 and Beyond, National, (Event Organiser)
- (2021) Fasilitator Bagi Bengkel Penyediaan Modul Program "Precision Intervention" Anjuran Pusat Kebolehpasaran Graduan, Keusahawanan dan Pembangunan Pelajar (Pkgkpp), Bahagian Hal Ehwal Pelajar (Bhep), University, (Course Facilitator)
- (2021) Guest Speaker for 'The Grammar of Colours and Typography', Multimodality Introduction Workshop for Pusat Teknologi Maklumat, Universiti Malaya, University, (Panelist/Moderator)
- (2021) Guest Lecture for Lic 204: Intercultural Non-Verbal Communication, B.a. Programme in Language and Intercultural Communication, International, (Course Facilitator)
Media appearance
- (2022) Mentioned and/or Featured as An Award Recipient in The Local News, Including a News Article Entitled Muhyiddin Serah Geran Penyelidikan Program Pembangunan Dasar Masa (Translated as Muhyiddin Awarded Masa Policy Development Programme Research Grant ), Published in Malaysia Gazette On February 7, 2022 (Https://Malaysiagazette.Com/2022/02/07/Muhyiddin-Serah-Geran-Penyelidikan-Program-Pembangunan-Dasar-Masa/), National, (Discourse)
Mentoring
- (2022) Language Checking for Course Documents of The Department of Asian and European Languages, University, (Mentor)
- (2021) Language Checking for Course Documents of The Department of Arabic and Middle Eastern Languages, University, (Mentor)
SUPERVISION
Postgraduate Student
PhD/ Doctoral
-
(2024) FEMALE DIRECTORS' FILM WORKS PRESENTATION ON FEMALE SOCIAL ISSUES IN CHINA: A CASE STUDY OF FILM WORKS FROM 1995 TO 2025, XUAN QIAO
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(2024) Gender Differences in Daily Conversation: An Empirical Research on Gender Differences in Conflicting and Mitigation Utterances from the Perspective of Sociolinguistics, DENG SHU
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(2024) A GENDER ISSUE IN HIGH SCHOOL ENGLISH TEXTBOOKS IN CHINA: PERSPECTIVES OF ENGLISH TEACHERS AND TEXTBOOKS’ WRITERS, ZHANG ZICHEN
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(2024) Senior English Majors’ Discursive Identification in Advanced English Course, HUANG JINYING
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(2024) Mandarin Classroom Teaching from the Perspective of Multimodal Discourse Analysis in China, TIANLIN XIE
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(2024) Human-Oriented Attitude in Construction of Social Relationships and Values, HONGMEI SUN
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(2024) The Rise of China's New First-tier Cities —— A Multimodal Analysis of Chongqing's Culture and Image Shaping under Foreign Website, YUMENG XIONG
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(2024) MEDIA RERESENTATIONS OF HIGHLY EDUCATED WOMEN IN CHINA, NING JING
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(2024) A study of writer identity in Thesis Writing of Pakistani postgraduate students, AMBREEN SIDDIQUE
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(2023) A Study on Narratives in and of Translation of Environmental History, JINXIA TAI
-
(2021) DOCTORAL DEGREE, - (Discourse Analysis), Hongmei Sun
Master
-
(2024) The Use of Sexist Language in Crime News on Weibo, XIAOYOU WANG
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(2024) Multimodal Social Actor Representation in Malaysian COVID-19 Livelihood Initiatives News, KOMALJEET KAUR RAJINDER SINGH
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(2022) INTERACTIONAL METAFUNCTION OF HUMAN IMAGES IN ENGLISH TEXTBOOKS IN THE U.S. AND CHINA, JIN RUI
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(2020) MASTER DEGREE, Interactional metafunction of human images in English textbooks for primary schools in the United States and China (Semiotics and Multimodality), Jin Rui
Under Graduate Students
- (2024) Final Year Project -- Nur Fazlina binti Idris -- Boss Bitch and Girlboss: How Muslim Malay Women from Different Generations Experience Women Empowerment (Sub-discipline: Discourse Analysis)
- (2024) Final Year Project -- Ilham Harith -- MADANI to ‘MAHALDAHNI’: A Brief Look into Malaysians’ Mockery of the Policy on Facebook (Sub-discipline: Discourse Analysis)
- (2024) Industrial Training, AMISHA SYAHIRA BINTI AZMAN
- (2023) Final Year Project -- Zhou Qian -- Legitimation Strategies in Crisis Communication: COVID-19 Lockdown Speeches between the UK and Its States (Sub-discipline: Discourse Analysis).
- (2023) Final Year Project - Shahirah binti Mohd Hanafi - Women’s Language in Songwriting: A Case Study on NIKI’s Discography (Sub-discipline: Discourse Analysis)
- (2023) Industrial Training, FATIN NUR AFIQAH BINTI AMIR AZMAN
- (2022) Final Year Project - A discourse analysis on the language used by Muslim feminists (Ku Umairah Jannah Binti Mohd Shujairi)
- (2022) Final Year Project - A comparative analysis on swearing using English swear words among male and female Malaysian undergraduate students (Muhammad Afiq Wa ie Bin Sazali Zaki)
- (2022) Industrial Training, Gan Xiao Tian
- (2021) Industrial training - Arfa'ahton Hainee binti Abas
- (2021) Industrial training
- (2021) Final Year Project - A Textual Analysis of Brand Values in Instagram Captions of Malaysian Banks (Muhammad Adziim Bin Mohamed Khaidir)
- (2021) Final Year Project - A Multimodal Discourse Analysis and Malaysian Perspectives of The Western Feminist-Allegory Animation Purl (Fatin Najihah Binti Saypol Anwar)
TEACHING
Doctor Of Philosophy
- (2023) TVX8001 - Research Methodology
- (2022) TVX8001 - Research Methodology
Master
- (2023) TOX7007 - Discourse Analysis
- (2023) TOX7022 - Multimodal Studies
- (2023) TOX7002 - Semiotics and Multimodality
- (2023) TOX7009 - Systemic Functional Linguistics
- (2022) TOX7022 - Multimodal Studies
- (2022) TOX7002 - Semiotics and Multimodality
- (2021) TOX7002 - Semiotics and Multimodality
- (2021) TOX7010 - Sociolinguistiics
- (2021) TOX7002 - Semiotics and Multimodality
- (2021) TOX7002 - Semiotics and Multimodality
- (2021) TOX7010 - Sociolinguistiics
- (2020) TOX7010 - Sociolinguistiics
Bachelor
- (2024) TIE2013 - Analysing Spoken Discourse
- (2024) TIX2023 - Language and Gender
- (2022) TIE3001 - Analysing Spoken Interaction
- (2022) GQT0039 - Communication Skills for Employment Purposes
- (2022) GBT0002 - Critical Thinking and Problem Solving Skills
- (2022) TIX1004 - Discourse Analysis
- (2022) TIE3007 - Language At Work
- (2021) TIE3001 - Analysing Spoken Interaction
- (2021) GIT1008 - Communication for Employment
- (2021) GQT0039 - Communication Skills for Employment Purposes
- (2021) TIX1004 - Discourse Analysis
- (2021) TIX1006 - Methods in Language Research
- (2021) GIT1008 - Communication for Employment (Groups 3 & 4)
- (2021) GQT0039 - Communication Skills for Employment Purposes
- (2021) TIE3001 - Analysing Spoken Interaction
- (2021) TIE3006 - Academic Project
- (2021) TIX1004 - Discourse Analysis
- (2021) TIX1006 - Methods in Language Research
- (2020) GIT1008 - Communication for Employment
- (2020) TIE 3007 - Language At Work (Groups 2 & 3)
- (2020) TIE3007 - Language At Work
SOCIAL RESPONSIBILITY ACTIVITIES
- Founder of Facebook Group, (Post-)Covid Job Market in Malaysia, (Https://WWW.Facebook.Com/Groups/2805574166392321), to Share Info Related to Malaysian Job Market During This Challenging Time., (01 Dec 2020 - 01 Jan 2023) (National)