Curriculum Vitae

MADAM FARINDA BINTI ABDUL GHANI

Education Officer
  • Office of The Executive Director
    Centre for Foundation Studies in Science
  • farinda
  • 03-7967 5821

AREAS OF EXPERTISE

  • SERVICES MARKETING, TOURISM AND HOSPITALITY

ACADEMIC QUALIFICATION

  • M.A, (HOSPITALITY AND TOURISM MANAGEMENT)
    Middlesex University
  • BSC (HONS), (HOTEL AND RESTAURANT MANAGEMENT)
    Middlesex University

ADMINISTRATIVE DUTIES

  • Assistant Coordinator AACSB Accreditation
    01 Feb 2011 - 14 Aug 2012 (University Malaya)
  • Secretariat of International Conference of Islamic Marketing and Branding, University Malaya, 01-Apr-10 - 1 Dec-10
    01 Apr 2010 - 01 Dec 2010 (International)
  • Secretariat of 13th IBIMA Conference 2009, University Malaya, 28-Jun-09 - 01-Jul-09
    28 Jun 2009 - 01 Jul 2009 (International)

PUBLICATIONS

Article in Journal
  1. Kamarulzaman, Y. ,Madun, A. & Abdul Ghani, F. 2011. Attitude Towards E-learning Among Students: Evidence from A Malaysian Public University. British Journal of Arts and Social Sciences, Vol.3(2):132-142.
  2. Farinda, A.G. & Musa, G. 2009 Exploring Tourism in the City of Kuala Lumpur. Journal Manajemen & Bisnis 7(2): 132-140. ISSN 1412-3789
  3. Farinda, A.G., Kamarulzaman Y., Abdullah A. & Ahmad S. Z. 2009. Building Business Networking: A Proposed Framework for Malaysian SMEs. International Review of Business Research Papers 5(2):151-160
  4. Abdullah, A.; Kamarulzaman, K. & Farinda, A. G.2008. Legal services and marketing limitations: A focus on SME in Malaysia. International Review of Business Research Papers. Vol 4 No 5.
  5. Che-Ha, N.,Farinda, A.G.& Zhou, J. 2008. To Revisit or Not to Revisit Beijing. International Journal of Culture & Tourism Research 1(1):59-67.
Books
  1. Abu Bakar, K. & Farinda, A.G. 2012 Consumers' Attitude Towards "Mamak" Food In Malaysia. Germany: LAP LAMBERT Academic Publishing GmbH & Co. (ISBN 978-3-659-17376-9)
Chapter in Books
  1. Sulaiman, A., Kamarulzaman, Y., Farinda, AG., Apnizan, A. 2010. Exploring the determinants of key success factors affecting Malaysian Small and Medium Sized Enterprises:A focus on professional services.In Ministry of Higher Education Malaysia.Small and Medium Enterprises in Malaysia: Potential and Prospects. Putrajaya. Ministry of Higher Education.
  2. Sulaiman, A., Kamarulzaman, Y., Farinda, AG., Apnizan, A., Zuraidah Mohd Don, Knowles, G., Lean, M.L., & Manueli, M.K. (2010). Critical success factors affecting SMEs in Ministry of Higher Education Malaysia (Eds.), Small and Medium Enterprises in Malaysia: Potential and Prospects. Putrajaya: Ministry of Higher Education.
  3. Sulaiman, A., Kamarulzaman, Y., Farinda, AG., Apnizan, A., Zuraidah Mohd Don, Knowles, G., Lean, M.L., & Manueli, M.K. (2010). Critical success factors affecting SMEs in Malaysia. Ministry of Higher Education Malaysia (Eds.), Small and Medium Enterprises in Malaysia: Potential and Prospects (pp.48-84.. Putrajaya: Ministry of Higher Education.
Article in Proceeding
  1. Abu-Bakar, K. & Farinda, A.G. 2012. Consumers' Attitude Towards 'Mamak' Food in Malaysia. Proceeding of the 3rd International Conference on Business and Economic Research. Bandung 12 march 2012
  2. Ainin, S., Kamarulzaman, Y., Farinda, A.G., Azmi, A.C. 2010. Business and Entrepreneurs characteristics influence on Business Performance of Professional Small Medium Enterprises. Proceeding of the 5th European Conference on Innovation and Entrepreneurship, Athens, Greece.
  3. Kartina Abu Bakar & Abdul Ghani Farinda. 2010. Food attributes and intention to dine: A study of Mamak restaurant 3rd Asia-Euro Tourism, Hospitality & Gastronomy Conference 2010
  4. Kartina Abu bakar & Abdul Ghani Farinda. 2010. "Mamak, Teh tarik satu!" Who are the clientele. Proceeding of the 1st International Conference on Islamic Marketing and Branding, Kuala lumpur, Malaysia
  5. Sulaiman Ainin, Yusniza kamarulzaman, Abdul Ghani Farinda. 2010. An assessment of technological competencies on Professional service firms business performance. Proceeding on the international Conference on business, economics, management and marketing. Paris, France. pg 94-100
  6. Yusniza Kamarulzaman , Azian Madun, Farinda Abdul Ghani, Understanding Student Acceptance of E- Learning Tools: A Case of Moodle. 2010. 5th International Conference on e-Learning, Universiti Sains Malaysia, Penang, Malaysia,12th-13th July 2010.
  7. Abdul Ghani Farinda & Ghazali Musa. 2009. Exploring Tourism in Kuala Lumpur. Proceeding in the 6th UBAYA International Annual Symposium On Management.
  8. Abdullah, A., Kamarulzaman, Y., Farinda, A. G. 2008. SME Legal Services in Malaysia: Exploiting Marketing Tools within Limitations.Proceedings of International Conference on Entrepreneurship, Langkawi, Malaysia.
  9. Che-Ha, N.; Farinda, A.G. & Jingjing, Z. 2008. To revisit or not to revisit Beijing: The role of destination image. Proceeding for the 9th International Joint World Cultural Tourism Conference, Seoul, Korea.
  10. Farinda, A.G., Kamarulzaman, Y., Abdullah, A, Ahmad, S.Z. 2008. Business Networking: A Key to Success in Small and Medium-sized Enterprises (SMEs). Proceedings of International Conference on Entrepreneurship of Langkawi, Malaysia.

RESEARCH PROJECT

National
  1. 2011 - 2013, Geran Penyelidikan Universiti Malaya (UMRG)
    Exploring The True Potential Of Islamic Tourism: Understanding The Consumer Acceptance And Demand Of Halal Hotel Concept ( Consultant)
  2. 2009 - 2010, MOHE
    Developing a higher education brand index for Malaysia ( Consultant)
  3. 2008 - 2009, MOHE
    Exploring the Determinants of Key Success Factors of Malaysian Small and Medium-sized Enterprises: A Focus on Professional Services ( Consultant)

CONSULTANCY PROJECT

  • The Effectiveness of Internet Marketing and Promotion in Tourism Sector in Malaysia, MINISTRY OF TOURISM MALAYSIA
    01 Sep 2012 - 01 Sep 2012 (National)

SUPERVISION

Postgraduate Student
Master
  1. (2010) Mamak Restaurant and Diner's Preferences, Kartina Abu Bakar
  2. (2010) Haj Services and the Malaysian Pilgrims, Mohd Kamal bin Mohd Isa
  3. (2010) Consumer attitute towards functional food, Tan Li Li
  4. (2009) Pendekatan Latihan dan Penilaian Berasaskan Kompetensi di Pusat Latihan Tentera Darat: Satu Analisis, Samad Igom
  5. (2009) Malaysian Most Popular Leisure Activities, Noorita Warkiman
  6. (2009) Customer Satisfaction in Four-star Hotels of Iran, Leila Banaker
  7. (2009) An Exploratory Study on the Demographic Profile of Gastronomic Tourists in Malaysia, Raphael Saskey
  8. (2007) Exploring Cultural Tourism in Malaysia, Ding Kay Lee
  9. (2007) An evaluation of the Effectiveness of National Service Programs, Zapri Seman & Zainuri Hashim