Curriculum Vitae

DR. FAKHRA MUSHTAQ

Senior Lecturer
  • Department of Management & Marketing
    Faculty of Business and Economics
  • fakhra.m
  • 194733627

ACADEMIC QUALIFICATION

  • DOCTOR OF PHILOSOPHY, (Business Studies (marketing))
    Universiti Malaya (UM)
  • Masters of Business Administration, (Pengurusan dan Pentadbiran)
    Hamdard University
  • Bachelors of Business Administration, (Pengurusan dan Pentadbiran)
    Hamdard University

PUBLICATIONS

Article in Journal
Scopus
  1. Mushtaq F.M., Ghazali E.M., Hamzah Z.L. (2025). Brand hate: a systematic literature review and future perspectives, Management Review Quarterly. . doi:10.1007/s11301-023-00402-z
  2. Mushtaq F.M., Hamzah Z.L.B., Ghazali E.B.M. (2025). Moderating role of perceived justice between employee incivility and consequences of brand hate, Journal of Asia Business Studies. . doi:10.1108/JABS-08-2023-0314
  3. Mushtaq F.M., Hamzah Z.L., Ghazali E.M. (2024). Fly or Fry: Understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries, Journal of Consumer Behaviour. . doi:10.1002/cb.2387

COURSE ATTENDED

Internal/ External Course
  1. BENGKEL REALITI TAMBAHAN (AR) DAN REALITI MAYA (VR) DALAM PENGAJARAN DAN PEMBELAJARAN, DEWAN PERSIDANGAN/ CONFERENCE HALL, FAKULTI BAHASA DAN LINGUISTIK (15 Dec 2025 - 15 Dec 2025)