Curriculum Vitae

DR. SITI EZALEILA BINTI MUSTAFA

Senior Lecturer
  • Department of Media and Communication Studies
    Faculty of Arts and Social Sciences
  • +603-79675664

AREAS OF EXPERTISE

  • NEW MEDIA
    Media and Technology, Social Media
  • PERSUASIVE COMMUNICATION
    Advertising, Visual Communication, Marketing Communications
  • PUBLISHING STUDIES
    Book Publishing Technology, Print Media Publishing, Publications Design

ACADEMIC QUALIFICATION

  • Doctoral Degree (PhD), (Arts)
    Universiti Malaya (UM)
  • M. Publishing Studies, (Penerbitan)
    Universiti Malaya (UM)
  • BA (Pengajian Media), (Pengajian Media/Pengajian Antarabangsa)
    Universiti Malaya (UM)

ADMINISTRATIVE DUTIES

  • Committee Member
    03 Jun 2019 - 31 May 2021 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Deputy Head
    08 Feb 2019 - 07 Feb 2021 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Wakil Jawatankuasa Ijazah Tinggi
    08 Jun 2015 - 30 Jun 2019 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Ahli Jawatankuasa Pengajian Bagi Program Baharu
    03 Aug 2013 - 02 Aug 2016 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Wakil Laman Web
    01 Jan 2013 - 31 Dec 2014 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Pengawas Jabatan
    10 Nov 2014 - 12 Nov 2014 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)
  • Pengawas Jabatan
    02 Jan 2014 - 06 Jan 2014 (Department of Media and Communication Studies, Faculty of Arts and Social Sciences)

MEMBERSHIPS

  • PERSATUAN EDITOR MALAYSIA (PEM), SECRETARY
    Since 2017 (National)
  • MAJLIS BUKU KANAK-KANAK & REMAJA MALAYSIA (MBBY), MEMBER
    Since 2011 (National)
  • MAJLIS BUKU KANAK-KANAK DAN REMAJA MALAYSIA, MEMBER
    Since 2008 (National)
  • PAKISTAN JOURNAL OF MEDIA SCIENCES, BOARD MEMBER
    2021 to 2022 (International)

PUBLICATIONS

Article in Journal
  1. Elizabeth Joanny Openg, Siti Ezaleila Mustafa, & Mohammad Rashidi Pakri (2023). Uses and gratifications of trilingual newspapers in Sabah. e-Bangi: Journal of Social Sciences & Humanities, 20(2), 81-95
  2. Nan Wu & Siti Ezaleila Mustafa, (2023). The current situation and influential factors of bottom-up technology transmission in Chinese rural families. e-Bangi: Journal of Social Sciences & Humanities, 20(2), 46-59
  3. Elizabeth Joanny Openg & Siti Ezaleila Mustafa (2022). Trilingual newspapers in Sabah: The needs and its effect to local communities. Jurnal Pengajian Media Malaysia, 24(1), 35-49
  4. Kamaldin Abdulsalam Babatunde & Siti Ezaleila Mustafa, (2019). CONSTRUCTING OPERATIONAL DIMENSIONS FOR EFFECTIVE CELEBRITY ADVERTS IN THE NIGERIAN CULTURAL CONTEXT: A FACTOR ANALYSIS OF SELF-CONSTRUAL. SARJANA, 34(1), 1-12
  5. Rosmani Omar, Md Sidin Ahmad Ishak, & Siti Ezaleila Mustafa,, (2019). Daripada media kepada digital: Rekontruksi cerita rakyat di Malaysia. Melayu, 12 (1): 291-319
  6. Fadli Abdullah & Siti Ezaleila Mustafa (2018). The responses of selected Malaysian trade publishing companies towards technological development. Jurnal Pengajian Media Malaysia, 20 (1), 59-72.
  7. Rosmani Omar & Siti Ezaleila Mustafa. 2017. BUKU DIGITAL INTERAKTIF KANAK-KANAK DI MALAYSIA: PLATFORM UNTUK PENERBIT MENGUPAYAKAN PEMBANGUNAN KANDUNGAN KREATIF NEGARA. International Journal of Education, Psychology and Counseling, 2(6): 183-201
  8. Hamedi M. Adnan, Abdul Wahid Jais, Nor Zaliza Sarmidi, Siti Ezaleila Mustafa and Mohamad Saleeh Rahamad. 2016. The role of Wanita and Jelita in shaping the development od women magazines in Malaysia in 1980s. The Social Sciences, 11 (3): 249-256.
  9. Azizah Hamzah & Siti Ezaleila Mustafa. 2014. Digital Readiness of Malaysian Journalists. Advances in Journalism and Communication Journal, 2(2). DOI: 10.4236/ajc.2014.22007
  10. Mustafa, S. E. 2014. A migration from the reality to the virtual world: An overview of selected social virtual worlds. Jurnal Komunikasi: Malaysian Journal of Communication
  11. Siti Ezaleila Mustafa, (2013). Media sosial di Malaysia dan Indonesia: Penggunaaannya sebagai alat komunikasi, kolaborasi dan jaringan digital. Jurnal Pengajian Media Malaysia, 15 ( 2), 71-85.
  12. Siti Ezaleila Mustafa. (2013). Buku elektronik: Ulasan persuratan terhadap kesedaran dan penggunaannya. Jurnal Pengajian Media Malaysia, 15 (1), 103-117.
  13. Siti Ezaleila Mustafa & Hamedi Mohd Adnan (2012). Penggunaan laman web oleh penerbit universiti di Malaysia sebagai strategi dalam pemasaran penerbitan ilmiah. Jurnal Pengajian Media Malaysia. Jil. 14,(1), 93-105
  14. Siti Ezaleila Mustafa & Shahrul Nazmi Sannusi. (2012). Majalah sebagai Bahan Bacaan Kanak-Kanak: Analisis Elemen Editorial terhadap Kuntum, E-Baca dan Ana Muslim. Jurnal Pengajian Media Malaysia, 14 (2), 55-65
  15. Siti Ezaleila Mustafa & Azizah Hamzah. (2011). Media baharu yang baharu: trend penggunaan jaringan sosial di Malaysia. Jurnal Pengajian Media Malaysia. 11 ( 2), 93-110
  16. Siti Ezaleila Mustafa & Azizah Hamzah. 2011. Online social networking: A new form of communication. International Journal of Social Sciences and Humanities, July.
  17. Siti Ezaleila Mustafa & Azizah Hamzah. 2010. Media Sosial: Tinjauan terhadap Jaringan Sosial dalam Talian Tempatan. Jurnal Pengajian Media Malaysia, Jil 12, Bil 2.
  18. Siti Ezaleila Mustafa & Azizah Hamzah. 2008. Hak cipta harta intelektual: Kesedaran dan perlindungannya di Malaysia. Jurnal Pengajian Media Malaysia. Vol. 10. No 1 pp. 97-108
  19. Siti Ezaleila Mustafa (2007). Novel Melayu: Profil Penerbitan 2001-2005. Jurnal Pengajian Media Malaysia. 9 (1), 77-86
  20. Siti Ezaleila Mustafa. (2006). Pemasaran di Internet: Kewujudan kedai buku dalam talian di Malaysia. Jurnal Pengajian Media Malaysia. 8. (1), 87-98.
  21. Siti Ezaleila Mustafa & Md Sidin Ahmad Ishak. (2005). Karya riwayat hidup: Trend penerbitan dan penulisan di Malaysia 1961-2004. Jurnal Pengajian Media Malaysia, 7 (1), 35-47.
ESCI
  1. Veloo, Vinietha; Mustafa, Siti Ezaleila (2023). The influence of beauty standards in local beauty advertisements among female millennials in Klang Valley, Malaysia, SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH. 15(2), 1-15
  2. Mustafa, Siti Ezaleila; Sarmiti, Nor Zaliza; Yusof, Zamros Yuzadi Mohd; Nor, Nor Azlida Mohd; Nor, Mariani Md (2022). WhatsApp and Health Communication: Its Impact on Promoting Children's Oral Healthcare Among Parents, INTERNATIONAL JOURNAL OF E-HEALTH AND MEDICAL COMMUNICATIONS. 13(1). doi:10.4018/IJEHMC.315127
  3. Sulaiman, Wan Noor Azhar Wan; Mustafa, Siti Ezaleila (2020). Theory on Exploring Acceptance and Adoption of Digital Textbooks: A Guide for the Book Publishing Industry, PUBLISHING RESEARCH QUARTERLY. 36(3), 381-398. doi:10.1007/s12109-020-09742-0
  4. Wan Sulaiman, Wan Noor Azhar; Mustafa, Siti Ezaleila (2020). Usability Elements in Digital Textbook Development: A Systematic Review, PUBLISHING RESEARCH QUARTERLY. 36(1), 74-101. doi:10.1007/s12109-019-09675-3
  5. Katan, Rozilah; Mustafa, Siti Ezaleila; Adnan, Hamedi M. (2018). The Readiness of E-Publishing Among Malaysian Book Publishers, PUBLISHING RESEARCH QUARTERLY. 34(3), 362-377. doi:10.1007/s12109-018-9589-9
  6. Shekaliu, Sahar; Mustafa, Siti Ezaleila; Adnan, Hamedi M.; Guajardo, Jarret (2018). The Use and Effectiveness of Facebook in Small-Scale Volunteer Organisation for Refugee Children's Education in Malaysia, SEARCH-JOURNAL OF THE SOUTHEAST ASIA RESEARCH CENTRE FOR COMMUNICATIONS AND HUMANITIES. 10(1), 53-78
Scopus
  1. Fahad A., Mustafa S.E., Luqman M. (2023). Religious-Political Discussion on Instagram and WhatsApp and Perception of Religion among Youths in Delhi, Journal of Asian and African Studies. . doi:10.1177/00219096231200592
  2. Jiaqing X., Alivi M.A., Mustafa S.E., Dharejo N. (2023). The Impact of Social Media on Women s Body Image Perception: A Meta-Analysis of Well-being Outcomes, International Journal of Interactive Mobile Technologies. 17(20), 148-170. doi:10.3991/ijim.v17i20.44665
  3. Veloo V., Mustafa S.E. (2023). The influence of beauty standards in local beauty advertisements among female millennials in Klang Valley, Malaysia, SEARCH Journal of Media and Communication Research. 15(2)
  4. Wan Sulaiman, W. N. A., & Mustafa, S. E. (2020). Theory on Exploring Acceptance and Adoption of Digital Textbooks: A Guide for the Book Publishing Industry. Publishing Research Quarterly, 36(3), 381-398. doi: 10.1007/s12109-020-09742-0
  5. Wan Sulaiman, W. N. A., & Mustafa, S. E. (2020). Usability Elements in Digital Textbook Development: A Systematic Review. Publishing Research Quarterly, 36(1), 74-101. doi:10.1007/s12109-019-09675-3
  6. Katan, R., Mustafa, S. E., Adnan, H. M. (2018). The Readiness of E-Publishing Among Malaysian Book Publishers. Publishing Research Quarterly, 34(3), 362-377. doi: 10.1007/s12109-018-9589-9
  7. Mustafa, S. E., Mohd Adnan, H. (2017). Crowdsourcing: A Platform for Crowd Engagement in the Publishing Industry. Publishing Research Quarterly, 33(3), 283-296. doi: 10.1007/s12109-017-9525-4
  8. Adnan H.M., Sarmidi N.Z., Mustafa S., Rahamad M.S., Jais A.W. (2016). A comparative study of advertisement revenue between Malay and English magazine in Malaysia, International Business Management. 10(6), 702-709. doi:10.3923/ibm.2016.702.709
  9. Adnan, H. M., Sarmidi, N. Z., Mustafa, S., Rahamad, M. S., Jais, A. W. (2016). A comparative study of advertisement revenue between Malay and English magazine in Malaysia, International Business Management. 10(6702-709), Article
  10. Mustafa, S. E. (2016). Use of social media web and its impact on online friendships. Jurnal Komunikasi: Malaysian Journal of Communication, 32(2), 65-81.
  11. Hamedi, M. A., Ezaleila, S. M. (2015). Digital Textbook Program in Malaysia: Lessons from South Korea, Publishing Research Quarterly. 31(4244-25710538801 (ISSN). )
  12. Hamedi, M. A., Ezaleila, S. M., Saleeh, M. R., Zaliza, N. S., Wahid, A. J. (2015). Popularity of literary Malay Magazine after the Second World War, Mediterranean Journal of Social Sciences. 6(5S1560-56820399340 (ISSN). )
  13. Mustafa, S. E. (2014). A migration from the reality to the virtual world: An overview of selected social virtual worlds, Jurnal Komunikasi: Malaysian Journal of Communication. 30, 243-258
Books
  1. Shahrul Nazmi Sannusi & Siti Ezaleila Mustafa. (2018). Penerbitan majalah hiburan dalam era digital. Bangi: Penerbit UKM
  2. Siti Ezaleila Mustafa. 2015. Media jaringan sosial: Penggunaan dan pengaruhnya. Kuala Lumpur: Penerbit UM
  3. Md Sidin Ahmad Ishak & Siti Ezaleila Mustafa (eds.) 2013. Akar konflik hubungan Malaysia-Indonesia. Kuala Lumpur: Arifi Resources
  4. Hamedi Mohd Adnan, Hasmah Zanuddin, Mohamad Saleeh Rahamad & Siti Ezaleila Mustafa (ed.). 2011. Media Warisan Menghadapi Tantangan Zaman: Festschrift buat Abdul Latiff Abu Bakar. KL: Jabatan Pengajian Media & PERSKOM
  5. Siti Ezaleila Mustafa. 2010. 20 Tokoh Pendidikan. Bangi: Medium Publication
  6. Siti Ezaleila Mustafa. 2009. 20 Tokoh Ilmuwan. Bandar Baru Bangi. Medium Publication.
  7. Md Sidin A. Ishak & Siti Ezaleila Mustafa (eds). 2008. Pembangunan Buku Kanak-kanak dan Remaja. Shah Alam: MBBY
Chapter in Books
  1. Siti Ezaleila Mustafa. 2018. Penglibatan Komuniti Pembaca dalam Penghasilan Karya Sastera dalam Era Digital. Dlm. Proses Kreatif: Kertlibatan dan Pemasaran Digital. Ed. Sohaimi Abdul Aziz & Muhammad Nur Saiful Ghazali (hlm. 19-28). Kuala Lumpur: ITBM
  2. Siti Ezaleila Mustafa (2017). Friend and unfriend: Online friendship in social networking sites. Dlm. Siti Zanariah Ahmad Ishak et al (peny.) Democratisation of Media: Issues and Realities, (h. 27-40). Kota Samarahan: Penerbit UNIMAS.
  3. Siti Ezaleila Mustafa & Azizah Hamzah. 2016. Reviving the reading culture in South Korea and Malaysia. Dlm. Norma Mansor et al (eds.). The dynamics of South Korea's relationship with Asia-Pacific (pp. 129-148). Kuala Lumpur: Penerbit UM
  4. Siti Ezaleila Mustafa. 2011. Jaringan Sosial Dalam talian: Penghijrahan dari Dunia Realiti kepada Dunia Maya. Dlm Hamedi Mohd Adnan et al. (eds) Media Warisan Menghadapi Tantangan Zaman: Festschrift buat Abdul Latiff Abu Bakar (pp 81-96). KL: Jabatan Pengajian Media & PERSKOM
  5. Siti Ezaleila Mustafa & Md Sidin Ahmad Ishak. 2008. Sastera Kanak-kanak dan Remaja: Kajian Bibilografi Penyelidikan 1991-2005. Md Sidin Ahmad Ishak & Siti Ezaleila Mustafa (eds.) Pembangunan Buku Kanak-kanak dan Remaja. Shah Alam: Majlis Buku Kanak-kanak dan Remaja Malaysia (MBBY).
  6. Siti Ezaleila Mustafa. 2006. Pemasaran dalam era teknologi maklumat dan komunikasi. Media di Malaysia. Kuala Lumpur: Penerbit UM, h. 21-36.
Article in Proceeding
  1. Siti Ezaleila Mustafa & Nor Zaliza Sarmiti, (2023) Penggunaan Whatsapp Dalam Mempromosikan Kesihatan Mulut Dan Gigi Kanak-Kanak: Analisis Terhadap Pendapat Ibu Bapa. Prosiding MENTION 2021. Universiti Kebangsaan Malaysia
  2. Siti Ezaleila Mustafa. 2015. Can Books Make a Difference? A Review on Book for Young People with Disabilities. Proceeding SICCAM 2015. Higher Education Forum (CD).
  3. Siti Ezaleila Mustafa. 2015. Friend and Unfriend: Persahabatan di Laman Sosial. Procceding of 2nd International Conference on Media and Society. Kota Samarahan: UNIMAS
  4. Azizah Hamzah & Siti Ezaleila Mustafa. 2014. An Exploratory Study Of Leadership Characteristic And Strategic Direction Of Media And Creative Industry In Malaysia
  5. Siti Ezaleila Mustafa & Azizah Hamzah, 2014. Conserving reading culture in Korea and Malaysia. 6th Biennial KoSASA Conference. University of Malaya & KRI
  6. Azizah Hamzah, Siti Ezaleila Mustafa, and S. H. Kwon, "The government and cultural industries : The cases of Korea and Malaysia," in A new dimension of collaborations beyond a country study, Korean studies association of Southeast Asia, pp.705-725, 2012(8).
  7. Siti Ezaleila Mustafa & Azizah Hamzah. 2012. Media sosial di Malaysia dan Indonesia: Penggunaannya sebagai alat jaringan digital, komunikasi dan kolaborasi. 6th Indonesia-Malaysia Conference. UNAIR
  8. Siti Ezaleila Mustafa & Azizah Hamzah. Budaya Media baharu: Penggunaan dan Pengadaptasiannya di Malaysia. Proceeding of Conference on Media and Society 2012 Sarawak, Unimas. (CD)
  9. Siti Ezaleila Mustafa. 2012. Majalah sebagai bahan bacaan untuk kanak-kanak. AMIC Annual Conference. AMIC & UiTM, 11-14 Julai.
  10. Siti Ezaleila Mustafa & Azizah Hamzah. 2011. Jaringan Sosial dalam Talian sebagai "Tempat ke-3": Trend Penggunaannya di Kalangan Pengguna Malaysia. Proceeding of International Conference on Media and Communication, Mention 2012. (CD)
  11. Siti Ezaleila Mustafa & Azizah Hamzah. 2011. Online Social Networking: A New Virtual Playground. Volume 5 of International Proceedings of Economics Development and Research. pp.V2314-V2318
  12. Siti Ezaleila Mustafa. 2010. Perkembangan Teknologi Maklumat dan Komunikasi: Penggunaannya dalam Industri Penerbitan. Proceeding on Regional Conference on Knowledge Integration ICT. Selangor: KUIS
  13. Siti Ezaleila Mustafa & Azizah Hamzah. 2009. Komunikasi dan Interaksi Dalam Talian: Perubahan Bentuk Komunikasi dan Penghijrahan ke Dunia Siber. Proceeding International Seminar Communication & CUlture in Southeast Asia Region: Evolution Development and Challenges. hlm. 115-130
  14. Siti Ezaleila Mustafa & Azizah Hamzah. 2008. Drama products and copyright issues in Malaysia. In Korean Studies in Southeast Asia in the new era of cultural interactions: Strategic cooperation in research and education. Conference Proceeding of 3rd Biennial KSASA International Conference. Bangkok, Thailand. pp. 371-398
Other Publications
  1. Siti Ezaleila Mustafa. 2014. Menyebarkan Bahasa Kebangsaan Menerusi Penerbitan Digital. Dewan Bahasa. November. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)

RESEARCH PROJECT

National
  1. 2020 - 2023, RU Geran - Fakulti Program
    Indigenous Voices In Social Media: Exploring The Online Activities On Selected Facebook's Pages Of Indigenous Organization In Malaysia ( Principal Investigator(PI))
  2. 2019 - 2021, Others MOHE - Top 100 (IIRG)-SAH
    The Efficacy Of Social Media Platform In Promoting Oral Health Literacy Education Among Parents To Improve Their Children?s Oral Health Behaviours ( Principal Investigator(PI))
  3. 2020 - 2021, Covid-19 Special Research Grant
    Covid 19: Mental Wellbeing For Community ( Co-Researcher)
  4. 2020 - 2021, International Funding
    Using Public Engagement to Enhance the Effectiveness of Local Health Advisories for Environmental Pollution and Transboundary Haze ( Consultant)
  5. 2016 - 2017, RU Operation
    Pengaruh Teknologi Media Digital terhadap Golongan Melayu Muda Bandar ( Principal Investigator(PI))
  6. 2013 - 2013, Geran Penyelidikan Universiti Malaya (UMRG)
    An Exploratory Study of the Leadership Characteristics and Strategic Directions of Malaysian Media and Creative Industries ( Consultant)
  7. 2011 - 2012, KRI
    The Government and Cultural Industry ( Consultant)
  8. 2008 - 2009, Short Term Research Fund (Vote F)(PJP)
    Penerbitan Majalah Humor Selepas Gila-Gila ( Consultant)
International
  1. 2020 - 2023, International Funding
    Using Public Engagement To Enhance The Effectiveness Of Local Health Advisories For Environmental Pollution And Transboundary Haze ( Co-Researcher)
  2. 2007 - 2008, KAREC
    Cultural Interaction Between Southeast Asia and Korea in Copyright Issues ( - co-researcher)

ACADEMIC/PROF. SERVICES

Evaluation
  1. (2023) Panel Akademik Bagi Program Sarjana Komunikasi, National, (External Assessor)
  2. (2022) Journal Manager, University, (Reviewer)
  3. (2019) Examiner for University of Karachi, Pakistan for PhD thesis, (External Examiner)
  4. (2019) Examine master thesis from UBD , (External Examiner)
  5. (2019) Review abstract , (Reviewer)
  6. (2019) Review abstracts for MEDCOM 2020 , (Scientific Committee)
  7. (2019) Review an article for Advances in Journalism and Communication journal , (Reviewer)
  8. (2018) MPS Dissertation entitled Pengalaman dan Persepsi Warga Kerja RTM menggunakan Aplikasi WhatsApp dalam tugasan Seharian , (Internal Examiner)
  9. (2017) Panel Readers for International Conference "Communication & Changing Society" , (Reviewer)
  10. (2017) Review article entitled "Start to Finish: The Effect of Sportswriter and Reader Gender on Perception of Female Athlete" for the Advances in Journalism and Communication Journal , (Reviewer)
  11. (2017) Provide review reports of articles for Journal of Research in Social Sciences , (Reviewer)
  12. (2017) Scientific Committee Member for MEDCOM 2017 - reviewing abstracts, (Reviewer)
  13. (2016) Panel Penilai pembentangan proposal "Analysing Book Cover Trends among Bestsellers in Malaysia", (Panel)
  14. (2016) Reviewed abstract for MEDCOM 2017, (Reviewer)
  15. (2016) Examiner for PhD candidate, Abdolreza Alami entitled Social network use and political knowledge: Attitude and behavior among university students in Iran., (Internal Examiner)
  16. (2016) Examiner for MPS candidate, JiJingli, (Internal Examiner)
  17. (2016) MPS Dissertation Examination - Low Mei Suan, (Internal Examiner)
  18. (2016) Strategi Pemilihan Berita Halaman Hadapan Akhbar Berbahasa Melayu dan Cina: Kajian Terhadap Akhbar Berita Harian dan China Press for Jurnal Melayu, (Reviewer)
  19. (2016) Conference article entitled Internet Use and Social Participation Among Urban Malaysians: network Diversity Effects by Centre for Research & Development, Taylor s University., (Reviewer)
  20. (2016) MA thesis by Elbar Haris Nasution, (Internal Examiner)
  21. (2015) MPS Dissertation by Atousa, (Internal Examiner)
  22. (2015) MPS Dissertation by MaFehui , (Internal Examiner)
  23. (2015) Review article of Advances in Journalism and Communication entitled TWEET, TWEET AND REPEAT: HOW COLLEGE STUDENTS COMMUNICATE NEWS, (Reviewer)
  24. (2015) FRAMING MALAYSIA IN THE NEWS COVERAGE OF INDONESIAN TELEVISION, Mediterranean Journal of Social Sciences , (Reviewer)
  25. (2015) Mapping trajectories of attention to drug related issues in Estonian main dailies, Advances in Journalism and Communication, (Reviewer)
  26. (2015) MPS Dissertation by Mohd Zaid Abdullah, (Internal Examiner)
  27. (2014) Peranan Perhubungan Awam dan Komunikasi Krisis: Kajian Terhadap Kementerian Kesihatan Malaysia Dalam Penanganan Wabak SARS - E-Bangi, (Reviewer)
  28. (2014) Survival Penerbitan Majalah Berbahasa Melayu di Malaysia-Indonesia. Kajian Terhadap Majalah Ulasan Berita Massa dan Tempo untuk Jurnal Melayu , (Reviewer)
  29. (2014) Advances in Journalism and Communication, (Reviewer)
  30. (2014) Jurnal Teknologi (Social Sciences), (Reviewer)
  31. (2014) Usage of the 1Malaysia Book Voucher: Book Purchasing Decisions Among Undergraduates of the UM , (Internal Examiner)
  32. (2014) MPS Dissertation entitled RELATIONSHIP BETWEEN JOB SATISFACTION AND JOB PERFOMANCE AMONG EMPLOYEES OF BLUINC IN MALAYSIA, (Internal Examiner)
  33. (2014) MPS Dissertation by Shoukueh Jeirodi, (Internal Examiner)
  34. (2013) Dissertation by Liu Siwei entitle "AUDIENCE PERCEPTION OF THE GAME SHOW PROGRAM IF YOU ARE THE ONE", (Internal Examiner)
  35. (2013) MPS Dissertation by Saeedeh Sadat Ghadari entitled "REPRESENTATIONS OF MALAYSIAN IMAGES IN ADVERTISEMENTS in Selected Malaysian Magazines", (Internal Examiner)
  36. (2013) MPS Dissertation by Mahsa Gandhi entitled "Trust and Consumption of News Media Among University of Malaya" , (External Examiner)
  37. (2013) Digitalizing The Malaysian Classroom: Barriers, Insights and Feasibility , (Internal Examiner)
  38. (2013) Dissertation by Sherly Kusuma Setiadi entitle "THE IMPACT OF IN-STORE ADVERTISING ON SHOPPERS PURCHASE DECISION: A CASE STUDY", (Internal Examiner)
  39. (2012) Jurnal Pengajian Media Malaysia, (Editor)
Contribution to external organisation
  1. (2019) Scientific Committee MEDCOM, The International Institute of Knowledge Management (TIIKM), International
  2. (2018) Scientific Member to The Global Conference on Journalism and Mass Communication, TIIKM (Institute of Knowledge Management), International
  3. (2018) Panel Bengkel Pembaharuan Dasar Buku Negara: Kluster Kandungan Digital, DBN, National
  4. (2017) Scientific Committee Member, TIIKM, International
  5. (2017) Committee member, Malaysian Board on Books for Young People, National
  6. (2017) Secretary of Persatuan Editor Malaysia, Persatuan Editor Malaysia, National
  7. (2017) Pakar Rujuk Kursus , Open University Malaysia, University
  8. (2015) Panel Pakar Pembangunan Bahan Pengajaran Bidang Editorial Tahap 4, Jabatan Pembangunan Kemahiran, Kementerian Sumber Manusia dan DBP, National
  9. (2015) Panel Pakar Pembangunan NOSS, Jabatan Pembangunan Kemahiran, National
  10. (2014) Curriculum and Module Develepment for Publishing Courses, Akademi DBP/ NOSS, National
  11. (2014) Subject Matter Expert, Open University Malaysia, University

SUPERVISION

Postgraduate Student
PhD/ Doctoral
  1. (2023) ADVERTISING DEVELOPMENT IN THE FAST-MOVING CONSUMER GOODS INDUSTRY: A CASE STUDY APPROACH IN MALAYSIA, NUR NADIRA BINTI MOHAMMAD BASHIR
  2. (2023) Exploration of using augmented reality flashcards designed for special needs educators., NORHIDAYAH BINTI ADNAN
  3. (2023) Impact of Digital Advertising on Preference of High-End Brands’ Real and Counterfeit Product Purchasing Intention Among Malaysian Consumer, HONGBO WU
  4. (2023) The changes of China’s national images in foreign news media and online public opinion from 2018 to 2021, MEIQING SHAO
  5. (2023) The Relationship between Communication Effectiveness and Malaysian Citizen Behavioral towards COVID-19 Regulation Implementation, YIFEI DONG
  6. (2023) The Use Of Social Media For Left-Behind Children’s Family Communication In Rural China, NAN WU
  7. (2023) THE IMPACT OF SOCIAL MEDIA ON ADOLESCENTS AND YOUNG ADULTS BEHAVIOUR IN INDIA, ABDUL FAHAD
  8. (2023) Children's Wordless Picture Book: The Influence on Children's Comprehension and Narration through Illustration., RAIHANA BINTI MOHAMED
  9. (2023) INFLUENCER VS. PRODUCT BRAND MARKETING COMMUNICATION STRATEGIES: THE EFFECTIVE WAY TO USE SOCIAL MEDIA ON INFLUENCING CONSUMER BEHAVIOR, KUMUTHAMALAR A/P CHANDRAN
  10. (2022) Beauty Advertisements on Instagram: An Assessment of Beauty Standards on Female Millennials’ in Malaysia, VINIETHA A/P VELOO
  11. (2021) REKABENTUK MODEL KONSEPTUAL KEBOLEHGUNAAN PENERBITAN BUKU TEKS DIGITAL, WAN NOOR AZHAR BIN WAN SULAIMAN
  12. (2016) MODEL ASPEK TEKNIKAL PENERBITAN PANEL PENILAI BERSAMA ILUSTRATOR DALAM PENYEDIAAN PRUF MUKA SURAT DAN BAHAN GRAFIK BUKU TEKS KSSR, SHAHRUL NIZAM BIN SALIM
  13. (2014) THE EFFECTION OF VISUAL ART AND VISUAL COMMUNICATION TOOLS IN E-LEARNING BY FOCUSEING ON SUDY, Ehsan Agha Mohammadi Nazari
  14. (2005) Self-Regulation Practices In Malaysian Media, Syed Agil Bin Sheikh Alsagoff
Master
  1. (2022) The Usage of Social Media and Factors Influencing News Information Sharing among Universiti Malaya Students, NOR AINI BINTI MOHAMED
  2. (2014) The use and effectiveness of social media in volunteerism: Tutoring Refugee Children in Malaysia, Sahar Shekaliu
  3. (2014) Assessing the Need for Special Reading Materials for Autistic Kids in Malaysa, Margaret Lim Siang Looi
  4. (2013) Pengaruh Ilustrasi Dalam Buku Bergambar Terhadap Literasi Visual Kanak-Kanak Prasekolah Sk Sungai Kantan, Kajang, Selangor, Norhana Ahmad
  5. (2013) Internet use by Fatah and Hamas and its impact on the national spirit of the Palestinian youth, Samed.M.M.Dwikat
  6. (2012) Penilaian Kualiti Buku Teks Dunia Sains Dan Teknologi KSSR Tahun 1 Oleh Guru-Guru Sekolah Rendah, Normala Alwi
  7. (2011) Use Of Picture Books Among Pre-School Students: An Analysis Of English And Malay Vocabulary Development, Nor Liana Yusoff
  8. (2011) Usage and Usefulness of Social Media Platforms for Everyday Life Information Seeking, Mu Yu
  9. (2011) Kesediaan E-Penerbitan dalam Kalangan Penerbit di Malaysia, Rozilah Katan
  10. (2011) Internet forum as an aid in everyday problem solving among Malaysian and Iranian internet forum, Nasibeh Behzadiannejad

TEACHING

Master
  1. (2023) AOE7018 - Management of Publishing Organizations
  2. (2021) AOE7004 - Management of Publishing Organizations
  3. (2021) AQA7004 - Management of Media Organisation
  4. (2020) AOE7004 - Management of Publishing Organizations
  5. (2018) AOE7004 - Management of Publishing Organizations
  6. (2018) AOE7003 - Writing and Editing
  7. (2017) AKGC6111 - Management of Book Publishing Organizations
  8. (2017) AKGC6309 - Book Publishing Technology
  9. (2017) AKGC6309 - Book Publishing Technology
  10. (2017) AOE7004 - Management of Publishing Organizations
  11. (2017) AQA7010 - Media Market Research
  12. (2016) AKGC6111 - Management of Book Publishing Organizations
  13. (2016) AKGC6309 - Book Publishing Technology
  14. (2015) AKGC6111 - Management of Book Publishing Organizations
  15. (2015) AKGC6309 - Book Publishing Technology
  16. (2014) AKGC6109 - Publishing Project
  17. (2014) AKGC6111 - Management of Book Publishing Organizations
  18. (2014) AKGC6111 - Management of Book Publishing Organizations
  19. (2014) AKGC6309 - Book Publishing Technology
  20. (2014) AKGC6309 - Book Publishing Technology
  21. (2013) AKGC6110 - Writing and Editing Book
  22. (2013) AKGC6111 - Management of Book Publishing Organizations
  23. (2013) AKGC6309 - Book Publishing Technology
  24. (2013) AKGC6309 - Book Publishing Technology
  25. (2012) AKGC6309 - Book Publishing Technology
  26. (2011) AKGC6309 - Book Publishing Technology
  27. (2009) AKGC6170 - Electronic Publishing
  28. (2007) AKGC6170 - Electronic Publishing
Bachelor
  1. (2023) AIM2013 - Marketing Communications
  2. (2021) AIM2002 - Editing
  3. (2021) AIM1002 - Introduction to Media Design
  4. (2021) AIM2013 - Marketing Communications
  5. (2020) AIM2002 - Editing
  6. (2020) AIM2013 - Marketing Communications
  7. (2020) AIM1002 - Introduction to Media Design
  8. (2020) AKEA3327 - Marketing Communication
  9. (2020) AKEA2309 - Advertising
  10. (2019) AKEA3312 - Creative Strategies in Advertising
  11. (2019) AKEA2305 - Book Design and Production
  12. (2019) AKEA3320 - Publishing Management
  13. (2018) AKEA2309 - Advertising
  14. (2018) AKEA3327 - Marketing Communication
  15. (2017) AIX2006 - Social Media
  16. (2017) AKEA2305 - Book Design and Production
  17. (2017) AKEA2309 - Advertising
  18. (2017) AKEA3101 - Editorial Function
  19. (2017) AKEA3327 - Marketing Communication
  20. (2016) AKEA2305 - Book and Design Production
  21. (2016) AKEA2309 - Advertising
  22. (2016) AKEA3101 - Editorial Function
  23. (2016) AKEA3327 - Marketing Communication
  24. (2015) AKEA2305 - Book and Design Production
  25. (2015) AKEA2309 - Advertising
  26. (2015) AKEA3101 - Editorial Function
  27. (2015) AKEA3320 - Publishing Management
  28. (2014) AKEA2305 - Book Design and Production
  29. (2014) AKEA2309 - Advertising
  30. (2014) AKEA3101 - Editorial Function
  31. (2014) AKEA3313 - Magazine Publishing
  32. (2014) AKEA3327 - Marketing Communication
  33. (2013) AKEA2305 - Book and Design Production
  34. (2013) AKEA2309 - Advertising
  35. (2013) AKEA3313 - Magazine Publishing
  36. (2013) AKEA3327 - Marketing Communication
  37. (2012) AKEA2305 - Book and Design Production
  38. (2011) AKEA2305 - Book Design and Production
  39. (2011) AKEA3313 - Magazine Publishing
  40. (2010) AKEA1126 - An Introduction to Media Production
  41. (2010) AKEA2305 - Book and Design Production
  42. (2010) AKEA2313 - Economics of Publishing
  43. (2009) AKEA2305 - Book Design & Production
  44. (2008) AKEA2305 - Book Design and Production
  45. (2008) AKEA3320 - Publishing Management
  46. (2007) AKEA1111 - Styles and Forms of Media Writing
  47. (2007) AKEA2305 - Book Design and Production
  48. (2007) AKEA3312 - Creative Strategies in Advertising
  49. (2007) AKEA3313 - Magazine Publishing
  50. (2007) AKEA3327 - Marketing Communication
  51. (2006) AKEA2309 - Advertising

SOCIAL RESPONSIBILITY ACTIVITIES

  • Ahli Jawatankuasa Pembangunan Written Instructional Material (Wim) Bagi Bidang Pengurusan Penerbitan Tahap 5, (28 May 2018 - 31 Dec 2018)
  • Ahli, (01 Jan 2018 - 31 Mar 2024) (National)
  • Setiausaha Persatuan Editor Malaysia, (28 Mar 2017 - 31 Mar 2020)
  • Committee Member of Malayasian Board On Books for Children and Young People (Mbby), (05 Jul 2015 - 22 Jul 2017)
  • Lembaga Editorial Jurnal Sarjana, (02 Jun 2015 - 02 Jun 2018)
  • Setiausaha Persatuan Editor Malaysia, (23 Feb 2011 - 22 Mar 2017)
  • Ahli Seumur Hidup Majlis Buku Kanak-Kanak dan Remaja Malaysia (Mbby), (24 Jan 2011)