Curriculum Vitae

DR. NOR EEZA BINTI ZAINAL ABIDIN

Senior Lecturer
  • Dean's Office
    Faculty of Sports and Exercise Science
  • eezazainal
  • 0379673560

BIOGRAPHY

Dr. Nor Eeza Zainal Abidin is a sports management lecturer at the Faculty of Sports and Exercise Science, Universiti Malaya. Her background is in accounting, public administration and sports management and she has more than 12 years working experience in sports services across several private companies and public universities in Malaysia. Her research interests are related to sociology of sports, management and sustainability. She is currently involved in research related to sports facilities including accessibility for persons with disabilities, social challenges of physical fitness for autistic swimmers, and female sport students as future leaders.  Nor Eeza is an active sportsperson and has represented the country in softball and floorball.

ACADEMIC QUALIFICATION

  • PHD(PENGURUSAN SUKAN), (Pengurusan Sukan)
    Universiti Kebangsaan Malaysia (ukm)
  • MPA, (Pentadbiran Awam)
    Universiti Malaya (um)
  • BAcc (Hons), (Accounting)
    Universiti Malaya (um)

ADMINISTRATIVE DUTIES

  • Programme Coordinator
    01 Oct 2024 - present (Dean's Office, Faculty of Sports and Exercise Science)
  • Task Force Leader
    03 Jan 2022 - 31 Dec 2024 (Faculty of Sports and Exercise Science, Faculty of Sports and Exercise Science)
  • Course Coordinator
    01 Sep 2022 - 31 Dec 2024 (Faculty of Sports and Exercise Science, Faculty of Sports and Exercise Science)
  • Coordinator
    02 Feb 2019 - 30 Dec 2022 (University Malaya)
  • Ahli Pasukan Pembangunan Kurikulum bagi Program Diploma Eksekutif Sains Kejurulatihan
    27 Jul 2021 - 26 Jul 2022 (University Malaya)
  • Fellow
    01 Jan 2021 - 31 Dec 2021 (Raja Dr Nazrin Shah Residential College, Deputy Vice-chancellor (student Affairs))
  • College Treasurer
    01 Jan 2021 - 31 Dec 2021 (Raja Dr Nazrin Shah Residential College, Deputy Vice-chancellor (student Affairs))
  • Jawatankuasa Kurikulum PSSE
    04 Oct 2019 - 03 Oct 2021 (Faculty of Sports and Exercise Science, Faculty of Sports and Exercise Science)
  • College Treasurer
    02 Jan 2020 - 31 Dec 2020 (Raja Dr Nazrin Shah Residential College, Deputy Vice-chancellor (student Affairs))
  • Fellow
    02 Jan 2020 - 31 Dec 2020 (Raja Dr Nazrin Shah Residential College, Deputy Vice-chancellor (student Affairs))
  • JK Kajian Kepuasan Pelanggan
    01 Jan 2018 - 01 Jan 2020 (Faculty of Sports and Exercise Science, Faculty of Sports and Exercise Science)
  • Fellow
    02 Jan 2019 - 31 Dec 2019 (Raja Dr Nazrin Shah Residential College, Deputy Vice-chancellor (student Affairs))
  • Pasukan Auditor Pusat Sukan
    02 Jan 2017 - 31 Dec 2018 (Faculty of Sports and Exercise Science, Faculty of Sports and Exercise Science)

MEMBERSHIPS

  • ASIAN SOCIETY FOR ADAPTED PHYSICAL EDUCATION AND EXERCISE (ASAPE), BOARD OF DIRECTORS
    2022 to 2024 (International)

AWARD AND STEWARDSHIP

  • Excellence Service Award
    2022, Universiti Malaya

PUBLICATIONS

Article in Journal
WoS
  1. Wu, Xinran; Cai, Yuhao; Abidin, Nor Eeza Zainal; Jaladin, Rafidah Aga Mohd (2025). Motivational Processes Associated with Mental Toughness Among College Skiers, BEHAVIORAL SCIENCES. 15(5). doi:10.3390/bs15050610
  2. Lyu, Le; Abidin, Nor Eeza Zainal; Zulnaidi, Hutkemri (2024). Exploring female fitness app users' motivations and perceptions: A qualitative study, MEDICINE. 103(44). doi:10.1097/MD.0000000000040076
  3. Lyu, Le; Abidin, Nor Eeza Zainal; Zulnaidi, Hutkemri (2024). How to Encourage Continuous Use of Fitness Apps among Female Users?, HEALTHCARE. 12(13). doi:10.3390/healthcare12131347
  4. Wang, Qinglei; Abidin, Nor Eeza Zainal; Aman, Mohd Salleh; Wang, Nina; Ma, Luhong; Liu, Pan (2024). Cultural moderation in sports impact: exploring sports-induced effects on educational progress, cognitive focus, and social development in Chinese higher education, BMC PSYCHOLOGY. 12(1). doi:10.1186/s40359-024-01584-1
  5. Wu, Xinran; Cai, Yongmao; Abidin, Nor Eeza Zainal; Jaladin, Rafidah Aga Mohd (2024). Associations between motivational factors and burnout syndrome among elite skiers, BMC PSYCHOLOGY. 12(1). doi:10.1186/s40359-024-01989-y
  6. Abidin, Nor Eeza Zainal; Zulnaidi, Hutkemri; Mamat, Shariffah; Mafarja, Nofouz (2023). Sport engagement model in Malaysia: Effect of cost and volunteerism, HELIYON. 9(11). doi:10.1016/j.heliyon.2023.e21198
  7. Wei, Lihong; Gong, Jiankun; Xu, Jing; Abidin, Nor Eeza Zainal; Apuke, Oberiri Destiny (2023). Do social media literacy skills help in combating fake news spread? Modelling the moderating role of social media literacy skills in the relationship between rational choice factors and fake news sharing behaviour, TELEMATICS AND INFORMATICS. 76. doi:10.1016/j.tele.2022.101910
  8. Zheng, Lin-Hong; Abidin, Nor Eeza Zainal; Nor, Mohammad Nazri Mohd; Xu, Yue-Yun; Feng, Xiao-Wei (2023). Sustainable Coupling Coordination and Influencing Factors of Sports Facilities Construction and Social Economy Development in China, SUSTAINABILITY. 15(3). doi:10.3390/su15032832
  9. Fitri, Mustika; Abidin, Nor Eeza Zainal; Novan, Novrizal Achmad; Kumalasari, Isti; Haris, Fahmil; Mulyana, Boyke; Khoo, Selina; Yaacob, Naziaty (2022). Accessibility of Inclusive Sports Facilities for Training and Competition in Indonesia and Malaysia, SUSTAINABILITY. 14(21). doi:10.3390/su142114083
  10. Xing, Cheng; Abidin, N. E. Zainal; Tang, Yudong (2022). Emei Martial Arts Promotion Model and Properties Based on Neural Network Technology, INTERNATIONAL TRANSACTIONS ON ELECTRICAL ENERGY SYSTEMS. 2022. doi:10.1155/2022/6906844
  11. Wu, X. R., Abidin, N. E. Z., & Jaladin, R. A. M. (2021). Motivational Processes Influencing Mental Health Among Winter Sports Athletes in China. Frontiers in Psychology, 12. doi: 10.3389/fpsyg.2021.726072
ESCI
  1. Chen, Yanying; Abidin, Nor Eeza Zainal; Aman, Mohd Salleh (2025). Improving Intercultural Communication in Chinese Football Clubs: Reconceptualizing the Meaning of Cultural Hybridization, Glocalization, and Expatriating Football Players'Cultural Transition in China, JOURNAL OF INTERNATIONAL STUDENTS. 15(4), 119-152. doi:10.32674/3k9pgj53
  2. Fitri, Mustika; Willyanto, Septian; Paramitha, Sandey Tantra; Apriady, Hilmy; Raharjo, Slamet; Robbani, Muhammad Azhar; Abidin, Nor Eeza Zainal (2025). Sports and Disability: A Ten-Year Bibliometric Review of Research Trends, ANNALS OF APPLIED SPORT SCIENCE. 13
  3. Purnomo, Eko; Jermaina, Nina; Marheni, Eddy; Gumilar, Agus; Widarsa, Aditya Hanum; Elpatsa, Angga; Abidin, Nor Eeza Zainal (2024). Enhancing Problem-Solving Skills Through Physical Education Learning: A Comprehensive Analysis, RETOS-NUEVAS TENDENCIAS EN EDUCACION FISICA DEPORTE Y RECREACION. (58), 435-444
  4. Purnomo, Eko; Ma'mun, Amung; Winarno, M. E.; Mardesia, Pringgo; Jermaina, Nina; Abidin, Nor Eeza Zainal (2024). Reliability and Interrater Agreement: Development and Validation of a Universal Values in Sport Instrument, RETOS-NUEVAS TENDENCIAS EN EDUCACION FISICA DEPORTE Y RECREACION. (57), 664-683
Scopus
  1. Purnomo E., Annisa S., Jermaina N., Gumilar A., Amsal M.F., Gemaini A., Akbar A., Muspita R., Kharisma M., Abidin N.E.Z. (2025). The Role of Teachers in Integrating Universal Values in Schools: A Comparative Study Across Educational Levels, International Journal of Human Movement and Sports Sciences. 13(2), 308-317. doi:10.13189/saj.2025.130208
  2. Purnomo E., Firdaus O., Jermaina N., Gumilar A., Amsal M.F., Gemaini A., Akbar A., Muspita R., Abidin N.E.Z. (2025). Teacher Involvement in Integrating Universal Values in Schools, Annals of Applied Sport Science. 13(Special-Issue), 317-320
  3. Purnomo E., Jermaina N., Gumilar A., Amsal M.F., Gemaini A., Akbar A., Muspita R., Abidin N.E.Z. (2025). Maximizing the role of coaches in implementing social values in team sports, Retos. 68, 135-147. doi:10.47197/retos.v68.111321
  4. Hidayat R.A., Edmizal E., Ihsan F., Arga M.W., Razak N.A., Abidin N.E.Z., Shapie M.N., Haryanto J. (2024). THE RELATIONSHIP BETWEEN PHYSICAL ACTIVITY AND MENTAL HEALTH: A SYSTEMATIC REVIEW OF THE EMPIRICAL EVIDENCE, Community Practitioner. 21(5), 1329-1343. doi:10.5281/zenodo.11365191
  5. Purnomo E., Jermaina N., Marheni E., Gumilar A., Widarsa A.H., Elpatsa A., Abidin N.E.Z. (2024). Enhancing Problem-Solving Skills Through Physical Education Learning: A Comprehensive Analysis Mejora de las habilidades para resolver problemas mediante el aprendizaje de educaci n f sica: un an lisis integral, Retos. 58, 435-444. doi:10.47197/retos.v58.106838
  6. Mulyana, B., Fitri, M., Sulastri, A., Pitriani, P., Rahmi, U., & Zainal, N. E. (2021). The impact of brain vitality gym on cognitive performance and fitness level in older adults with dementia: A preliminary study. Journal of Engineering Science and Technology, 16(2), 1711-1718.
Others
  1. Jamatul Shahidah Shaari, Lim Boon Hooi, Jamilah Ahmad Radzi, Siswantoyo, Sri Sumartininggsih & Nor Eeza Zainal Abidin (2020). Mental Toughness Measurement for Psychological Skills Training Intervention: Translation and Adaptation. International Journal of Mechanical and Production Engineering Research and Development (IJMPERD). Vol. 10, Issue 3, 1231 1242.
  2. Zainal Abidin, N.E., Muhamad, T.A., Ahmad, J. (2019). Kualiti Perkhidmatan Fasiliti Sukan di Universiti Awam Malaysia. Jurnal Pendidikan Malaysia, 2(1).
Chapter in Books
  1. Abidin N.E.Z., Wei L. (2023). Advertising Investment through Sport Media. In Leng H.K., James J.Zhang (Eds) Sports Sponsorship and Branding: Global Perspectives and Emerging Trends. (pp. 21-38 ). London: Routledge
  2. Khoo, S. & Zainal Abidin, N. E. (2021). Sport in Malaysia: towards gender equality. In M. K. Jahromi, R. L. de D Amico & M. L. M. Guinto (Eds.), Women and Sport in Asia (pp. 124-135 ). London: Routledge
  3. Zainal Abidin, Nor Eeza (2021) Belanjawan Acara Sukan. In Aman, Mohd Salleh., Ramli, Pekan & Hushin Amri, Hasnul Faizal (2021) Pengurusan Acara Sukan Dimensi Baharu, Kritikal dan Progresif. Kementerian Pengajian Tinggi, Putrajaya: Seksyen Sukan, KPT, Malaysia. Pg 52-63
  4. Cheah P.Y., Cheong J.P.G., Razman R., & Zainal Abidin N.E. (2017) Comparison of Vertical Jump Height Using the Force Platform and the Vertec. In: Ibrahim F., Cheong J., Usman J., Ahmad M., Razman R., Selvanayagam V. (eds) 3rd International Conference on Movement, Health and Exercise, MoHE 2016. IFMBE Proceedings, vol 58 , pp. 155-158. Springer, Singapore. DOI: 10.1007/978-981-10-3737-5_33
Article in Proceeding
  1. Zainal Abidin, N.E., Muhamad, T.A., Ahmad, J., Zulnaidi H. (2019). Athlete's Satisfaction Towards Sports Facilities in Malaysian Public Universities.

RESEARCH PROJECT

National
  1. 2024 - 2025, Government Agency - Manage by UMCARES
    Pengukuhan Pendidikan Stem Bagi Generasi Muda Malaysia: Meningkatkan Prestasi Pelajar Dari Keluarga B40 ( Co-Researcher)
  2. 2023 - 2024, UM Community Campus-Manage by UMCARES
    Wheel For Life: A Multi-method Capacity Building Program To Engage Student Community Sustainable Sport Development And Inclusive Society ( Co-Researcher)
  3. 2020 - 2023, RU Geran - Fakulti Program
    Social Challenges Of Physical Fitness For Autistic Swimmers ( Principal Investigator(PI))
  4. 2021 - 2023, RU Geran
    Reopening Sports Facilities In University: Developing An Online Checklist ( Principal Investigator(PI))
  5. 2022 - 2023, UM Community Campus-Manage by UMCARES
    Improving Motor Skills in Tennis Play Using Goal-Oriented Virtual Reality Exergaming Gameplay ( Co-Researcher)
  6. 2019 - 2021, RU Geran - UMCares
    Projek Yusuff: Nurturing Stem Education For Under-performed Young Malaysians Under B40 Family Baseline ( Co-Researcher)
  7. 2018 - 2020, RU Geran - Fakulti Program
    Accessibility Of Sports Facilities For Training And Competition ( Principal Investigator(PI))
  8. 2015 - 2017, Fundamental Research Grant Scheme (FRGS)
    Contextual Interference Effects On The Acquisition and Retention of Power On The Lower Limbs ( Research Assistance)
International
  1. 2024 - 2025, International Funding
    Motives For Participation In Physical Activity Among Women And Girls With Intellectual Disabilities ( Co-Researcher)
  2. 2022 - 2024, International Funding
    Female Sport Students Of Future Leaders ( Co-Researcher)
  3. 2021 - 2022, Special Case Grant/Others
    Accessibility Of Inclusive Sports Facilities For Training And Competitions In Indonesia And Malaysia, Universitas Pendidikan Indonesia ( Co-Researcher)
University
  1. 2024 - 2026, Bantuan Khas Penyelidikan (BKP Special)
    Constructing Athlete-centered Impact Indicators: Female Athletes As The Foundation For A Multi-level Research On Women?s Sports In Malaysia ( Co-Researcher)

CONSULTANCY PROJECT

  • Sports Management Assessment and Sports Career Workshop, Fakultas Ilmu Keolahragaan, UNP
    01 Mar 2020 - 01 Mar 2020 (International)
  • Beast Sensor Workshop - Malaysian Strength and Conditioning Colloquium (mscc 2018), Centre for Sports and Exercise Sciences
    01 Dec 2018 - 01 Dec 2018 (National)

PAPER PRESENTED

INVITED SPEAKER
  1. Social Challenges of Physical Fitness for Autistic Swimmers, Autism Awareness Month Talk, CSSE and Hawary Sport Center (National) (12 Apr 2021 - 12 Apr 2021)
  2. Accessibility of Sports Facilities for Training and Competition, 1st Annual Eurasian Sport Industry Conference, Emlyon Business School and Beijing Sport University (International) (09 Dec 2020 - 09 Dec 2020)
ORAL PRESENTER
  1. Leveraging Sports Media: Maximizing Returns Through Advertising Investment, The 4th Barcelona Conference on Arts, Media & Culture (BAMC2023), The International Academic Forum (IAFOR) (International) (19 Sep 2023 - 23 Sep 2023)
POSTER PRESENTER
  1. Female Sports Students as Future Leaders: a co-created and collaborative leadership programme, Women in Sport and Exercise Academic Network (WiSEAN) Conference, Liverpool John Moores University, Liverpool (International) (21 Jun 2023 - 22 Jun 2023)
  2. Understanding the Needs of Sport Spectators with Disabilities in Malaysia, ASAPE 2018, Centre for Sports and Exercise Sciences (International) (11 Jul 2018 - 13 Jul 2018)
PRESENTER
  1. University of Malaya Sports Facilities' Effectiveness: Student Athletes' Perception, The 4th International Conference on Sport Science, Health and Physical Education 2019, Universitas Pendidikan Indonesia (International) (08 Oct 2019 - 09 Oct 2019)
  2. Service Quality of Sports Facilities at Malaysian Public Universities, The International Conference on Education 2018, National Chung Cheng University, Taiwan (International) (21 Nov 2018 - 22 Nov 2018)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2024) Kesan Pendekatan M-kelas Berbalik Terhadap Hasil Pembelajaran Dalam Permainan Bola Baling Tahun 4 Di Kuala Lumpur, University, (Internal Examiner)
  2. (2024) External Examiner for Cyberlynx International College, National, (External Examiner)
  3. (2023) Understanding Gender Equality in The Malaysian Sport Ecosystem, University, (Internal Examiner)
  4. (2023) The Effects of Spectrum and Tgfu Approaches On Handball Skills and Physical Abilities Among Iraqi School Students, University, (Internal Examiner)
  5. (2023) The Efficacy of Youth Sport Teacher-coach in Rural Schools, Sibu, Sarawak, University, (Internal Examiner)
  6. (2023) Validity and Reliability of The Situational Motivational Scale (sims) Instrument: Using Rasch Model and Amos, University, (Reviewer)
  7. (2022) Penilaian Pelajar-atlet Terhadap Kompetensi Kejurulatihan Dalam Kalangan Jurulatih Olahraga Sekolah Sukan Malaysia, University, (Internal Examiner)
  8. (2022) Effect of Aerobic Dance On Student S Body Mass Index, Stamina and Eye-hand Coordination Among Primary School Students, University, (Internal Examiner)
  9. (2022) Kesan Manual Bermain dan Tetap Ke Atas Kemahiran Pukulan Pepat Tenis dan Kekuatan Otot Tangan Murid Tahun 3 Di Kuala Lumpur, University, (Internal Examiner)
  10. (2022) Kesan Manual Belajar dan Bermain Ke Atas Kemahiran Servis Tenis Murid Tahun 5 Di Kuala Lumpur, University, (Internal Examiner)
  11. (2022) Factors and System Development of Grassroots Football Management in Anhui Province, China, University, (Internal Examiner)
  12. (2022) The Efficacy of Youth Sport Teacher-coach in Rural Schools, Sibu, Sarawak, University, (Internal Examiner)
  13. (2021) Sport Safety Management Practices of Public Universities Sport Centre in Malaysia, University, (Internal Examiner)
  14. (2021) Relationship Between Cardiovascular Endurance and Mental Toughness Among Academy Mokhtar Dahari (AMD) Players, (Reviewer)
  15. (2020) Satisfaction of High-level Athlete Management in Universities in Sichuan Province, China, University, (Internal Examiner)
  16. (2020) UNIVERSAL DESIGN SEMINAR (UD ELECTIVE COURSE), (Reviewer)
  17. (2020) Hubungan Dan Pengaruh Big Five Kepada Sikap Terhadap Sukan Dalam Kalangan Pelajar Pintar Cerdas Akademik, (Reviewer)
  18. (2020) Satisfaction of High-Level Athlete Management in Universities in Sichuan Province, China , (Internal Examiner)
Contribution to external organisation
  1. (2025) External Advisor (academic) for The Diploma in Sports Management Programme, National, (Expert Advisor)
  2. (2025) Academic Advisor At Alfa University College, National, (Academic Appointment )
  3. (2024) Foreign Teacher At Universitas Negeri Padang, International, (Academic Appointment )
  4. (2023) Sistem Penilaian Kualiti dan Kesetaraan Kolej Swasta (myquest), National, (Auditor)
  5. (2022) Fgd Mentoring Research Group for Pko Lecturers With UM Malaysia, International, (Expert Advisor)
  6. (2022) Fasilitator Myquest, National, (Auditor)
Media appearance
  1. (2024) Rtm - Isu Penganjuran Sukan Komenwel, National, (Interview)
  2. (2023) Dalam Radar (bernama), National, (Interview)
  3. (2023) Apa Khabar Malaysia (bernama), National, (Interview)
  4. (2021) Sembang Sukan: Skipping Hiking, National, (Panelist/Moderator)
  5. (2021) Bughak Sukan Bersama Atlet-atlet Kebangsaan, National, (Panelist/Moderator)
  6. (2021) Webinar Akses Fasiliti: Kunci Kecemerlangan Atlet Paralimpik Negara, National, (Panelist/Moderator)
  7. (2021) Malaysian Sport Economy:the Impact of Covid19, National, (Panelist/Moderator)
  8. (2021) Autism Awareness Month Talk, National, (Panelist/Moderator)
Mentoring
  1. (2024) Kuliah Umum Sport Management, International, (Academic Advisor)

SOCIAL RESPONSIBILITY ACTIVITIES

  • Disability Liaison Officer (dlo), (03 Jan 2022 - 30 Dec 2022) (University)

COURSE ATTENDED

Internal/ External Course
  1. WOMEN IN SPORT AND EXERCISE ACADEMIC NETWORK (WISEAN) CONFERENCE 2023, LIVERPOOL JOHN MOORES UNIVERSITY (20 Jun 2023 - 23 Jun 2023)
  2. MOBILE UP PROJECT WITHIN THE FRAMEWORK OF THE ERASMUS+ PROGRAMME, KEY ACTION 1 INTERNATIONAL CREDIT MOBILITY TO UNIVERSITY OF PORTO, PORTUGAL, PORTUGAL (11 Jul 2022 - 15 Jul 2022)
  3. THE BARCELONA CONFERENCE ON ARTS, MEDIA & CULTURE (BAMC2023), BARCELONA (18 Sep 2023 - 24 Sep 2023)