Dr. Nur Mazidah Che Ghani is trained in the field of Architecture and Urban Design. She received her Doctor of Philosophy degree from Universiti Malaya (2025). She was trained at Pratt Institute in Brooklyn, New York, USA for her Masters of Architecture from the School of Graduate Architecture and Urban Design (GAUD) (2009). While in New York, she has interned at Center for Urban Pedagogy (CUP) and involved in research projects in the Lower East Side in Manhattan. Her undergraduate degree, Bachelor of Science in Architecture (First Class Honours) was from Universiti Teknologi MARA, Shah Alam, Malaysia (2005). She has been in practice with Architecture Offices with experiences handling residential and commercial projects in Kuala Lumpur. She was a recipient of the Fellowship Award from MOHE and Universiti Malaya (2021) and since then has embarked in scholarly research focusing on Urban Design, Place Character, Place Branding, City Image and Identity as well as Phenomenology of Cities and Communities. Her Doctoral thesis is titled "A City Branding Framework in Enhancing PLace Image and Identity Characteristics of Cities in Malaysia: A Case Study of Kuala Lumpur". She is currently a Senior Lecturer at the Department of Architecture, Faculty of Built Environment.