Professor Dr. Maya Khemlani David (Faculty of Languages and Linguistics, University of Malaya) received the Linguapax Award in 2007 and   is an Honorary Fellow of the Chartered Institute of Linguists, United Kingdom and an Honorary Member of the Foundation of Endangered Languages. As a sociolinguist, Dr. David has a special interest in discourse analysis, languages in Malaysian minority communities, and the role of language in establishing and maintaining national unity within and across cultures. She is a Visiting Scholar, College for Women and also consultant (ELT) for Kinnaird College, both in Lahore, Pakistan. She also is Hon. Academic Consultant, London College of Clinical Hypnosis. She holds an Executive Diploma in Coaching and also in Counselling.  Her publications include Malaysian Indian: Sociocultural Assimilation towards the Malay Majority (2012, Tanjung Malim, UPSI), Leadership Discourse of Tun Dr. Mahathir Mohammad (2010, Shah Alam, UPENA ), Code-Switching in Malaysia ( 2009,Frankfurt, Peter Lang) and The Sindhis of Malaysia: A Sociolinguistic Account (2001, London, ASEAN), and her co-edited and edited publications are National Planning and Language Shifts in Malaysian Minority Communities: Speaking in Many Tongues(2011,IIAS/ICAS, University of Amsterdam Press), Politeness in Malaysian Family Talk (2008, Serdang: UPM), Language and Human Rights: Focus on Malaysia (2007, Serdang: UPM), Language and the Power of the Media (2006, Frankfurt, Peter Lang), Language Choices and Discourse of Malaysian Families: Case Studies of Families in Kuala Lumpur, Malaysia (2006, Petaling Jaya, Strategic International and Research Development Centre), Teaching of English in Second and Foreign Language Settings: Focus on Malaysia (2004, Frankfurt, Peter Lang) and Developing Reading Skills (2002, Kuala Lumpur: Melta/Sasbadi). Dr. David can be contacted at: mayadavid@yahoo.com Areas of Specialisation • Cross-Cultural Communication • Discourse Analysis • English for Specific Purposes • Language Maintenance and Language Shift • Language of the Elderly • Language and Human Rights