Jimmyn Parc is an associate professor at the University of Malaya, Malaysia. Prior to joining the University of Malaya, he was a visiting lecturer at Sciences Po Paris, France and a researcher at the Institute of Communication Research, Seoul National University. He received a Ph.D. in international studies (with focus on international business and strategy) from the Graduate School of International Studies (GSIS), Seoul National University, Korea and another in economic history from the University of Paris-Sorbonne (Paris IV), France. He has published numerous academic articles and conducted several research projects related to the competitiveness of organizations, industries, and countries. His current research focuses on cultural industries in Asia and Europe, which includes films and music; currently they are at critical juncture in the midst of a changing business and trade environment as well as new challenges in the form of digitization. Professor Parc is also the co-author of The Untold Story of the Korean Film Industry: A Global Business and Economic Perspective, which was published by Palgrave Macmillan in 2021.