Dr. Nor Eeza Zainal Abidin is a sports management lecturer at the Faculty of Sports and Exercise Science, Universiti Malaya. Her background is in accounting, public administration and sports management and she has more than 12 years working experience in sports services across several private companies and public universities in Malaysia. Her research interests are related to sociology of sports, management and sustainability. She is currently involved in research related to sports facilities including accessibility for persons with disabilities, social challenges of physical fitness for autistic swimmers, and female sport students as future leaders.  Nor Eeza is an active sportsperson and has represented the country in softball and floorball.