Curriculum Vitae

DR. CHERISH HOW

Senior Lecturer
  • Department of English Language
    Faculty of Languages and Linguistics
  • cherishum.edu.my
  • 03-79673106

ACADEMIC QUALIFICATION

  • PhD(SOCIOLINGUISTICS), (SOCIOLINGUISTICS)
    Universiti Malaya (UM)
  • M.Sc(LINGUISTICS), (Applied Linguistic)
    Universiti Malaya (UM)
  • B.Sc(PENDIDIKAN)(KEPUJIAN), (Education)
    Uinversiti Industri Selangor (Unisel)

ADMINISTRATIVE DUTIES

  • Programme Coordinator
    01 Mar 2024 - present (Department of English Language, Faculty of Languages and Linguistics)
  • Ethics Committee Member (Faculty Level)
    01 Oct 2024 - 30 Sep 2026 (Faculty)
  • Programme coordinator: Master of English Language Studies (MELS)
    01 Mar 2024 - 28 Feb 2026 (Department of English Language, Faculty of Languages and Linguistics)
  • Committee Members
    14 Oct 2024 - 15 Oct 2024 (Department of English Language, Faculty of Languages and Linguistics)
  • Task Force Member
    28 Aug 2024 - 28 Aug 2024 (University Malaya)
  • Course coordinator: TQA7018 Understanding Language Development (2/2023/2024)
    08 Mar 2024 - 14 Jun 2024 (Department of English Language, Faculty of Languages and Linguistics)
  • Course coordinator: TQA7005 English Language Acquisition & Development (2/2023/2024)
    08 Mar 2024 - 14 Jun 2024 (Department of English Language, Faculty of Languages and Linguistics)
  • Menjalankan Fungsi Sebagai Timbalan Dekan
    27 May 2024 - 27 May 2024 (Department of English Language, Faculty of Languages and Linguistics)
  • Menjalankan Fungsi Sebagai Timbalan Dekan
    08 Apr 2024 - 09 Apr 2024 (Department of English Language, Faculty of Languages and Linguistics)

MEMBERSHIPS

  • MENTEE OF THE 5TH COHORT OF THE ASIA PACIFIC WOMEN IN LEADERSHIP MENTORING PROGRAM (APWIL), MEMBER
    2024 to 2025 (International)
  • PERSATUAN BAHASA MODEN MALAYSIA (PBMM), MEMBER
    Since 2023 (National)
  • MALAYSIAN ASSOCIATION OF APPLIED LINGUISTICS (MAAL), MEMBER
    Since 2023 (National)
  • INTERNATIONAL PRAGMATICS ASSOCIATION (IPRA), MEMBER
    2024 to 2024 (International)

AWARD AND STEWARDSHIP

  • Mastering The Art of Entrepreneurship 2023 Pitching Session
    2023, Research Management & Innovation Complex Universiti Malaya,  (University)

PUBLICATIONS

Article in Journal
  1. Nur Fatima Wahida Mohd Nasir, Hajar Abdul Rahim & How, C. (2023). The use and features of Malaysian English lexemes as social media hashtags. KEMANUSIAAN the Asian Journal of Humanities, 30(Supp. 1): 25–42. https://doi.org/10.21315/kajh2023.30.s1.3
  2. How, C. (2022). A Critical Discourse Study on Meghan and Harry’s CBS Primetime Interview. GEMA Online® Journal of Language Studies, 22(2), 219-235.
  3. How, C. (2022). What do they Really" Meme"? A Multimodal Study on 'Siakap Langkawi' Memes as Tools for Humour and Marketing. 3L: Southeast Asian Journal of English Language Studies, 28(2), 160-180. http://doi.org/10.17576/3L-2022-2802-11
  4. How, C. (2021). The Power of Three: An Intersectional Sociolinguistic Analysis on Feminism and Power. Howard Journal of Communications, 32(5), 1-15. https://doi.org/10.1080/10646175.2021.1971124
  5. A Rethina Velu, U. R. & How, C. (2019). Symbolic representation of Tun Dr. Mahathir: Visual analysis of a Malaysian short film. 3L: Language, Linguistics, Literature® The Southeast Asian Journal of English Language Studies, 25(4), 1-18.
  6. How, C. & Jariah Mohd Jan. (2019). Speech act of concern on the academic performance of Malaysian foster children. GEMA Online® Journal of Language Studies, 19(3), 88-108.
  7. Jariah Mohd Jan and How, C. 2015. Discursive Construction of Asian Responses towards Impoliteness, Pertanika Journal of Social Sciences & Humanities, Vol 23 (S): 89-106. http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2 023%20(S)%20Dec.%202015/07%20JSSH(S)-0062-2015.pdf
Chapter in Books
  1. How, C. & Jariah Mohd Jan (2021). Voices of concern amongst teachers on the academic performance of foster children. In T. Yamaguchi, Jariah Mohd Jan, & Kaur, S. (Eds.), Voices in Texts and Contexts (pp. 29-56). Subang Jaya: Sunway University Press.
Other Publications
  1. How, C. (2024, December 12). Social Media Mourning Could Be Authentic & Empathic. Business Today. https://www.businesstoday.com.my/2024/12/12/social-media-mourning-could-be-authentic-empathic/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  2. How, C. (2024, December 18). Digital memories: The soul of a mourning should remain the same . Apakhabartv. https://apakhabartv.com/2024/12/18/digital-memories/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  3. How, C. (2024, December 18). From rules to respect. Life News Agency. https://my.lifenewsagency.com/2024/12/18/from-rules-to-respect/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  4. How, C. (2024, December 18). From rules to respect: The role of integrity and politeness in the security industry. Focus Malaysia. https://focusmalaysia.my/from-rules-to-respect-the-role-of-integrity-and-politeness-in-the-security-industry/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  5. How, C. (2024, December 18). Of integrity and respect. UM research plus. https://www.umresearchplus.com/of-integrity-and-respect/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  6. How, C. (2024, December 19). From Rules To Respect: The Role Of Integrity And Politeness In The Security Industry. Business Today. https://www.businesstoday.com.my/2024/12/19/from-rules-to-respect-the-role-of-integrity-and-politeness-in-the-security-industry/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  7. How, C. (2024, December 19). Skill set vital for security personnel . The Star. https://www.thestar.com.my/opinion/letters/2024/12/19/skill-set-vital-for-security-personnel - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  8. How, C. (2024, December 21). From rules to respect. Asia News Today. https://asianewstoday.com/from-rules-to-respect/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  9. How, C. (2024, December 25). Of rules and respect. ApaKhabarTV. https://apakhabartv.com/2024/12/25/of-rules-and-respect/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  10. How, C. (2024, December 25). Perhaps Lasik is for you . Malay Mail. https://www.malaymail.com/news/what-you-think/2024/12/25/perhaps-lasik-is-for-you-cherish-how/161027 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  11. How, C. (2024, November 21). Its power to bridge us. UMresearchplus. https://www.umresearchplus.com/its-power-to-bridge-us/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  12. How, C. (2024, November 21). Single and stigmatised. UMresearchplus. https://www.umresearchplus.com/single-and-stigmatised/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  13. How, C. (2024, November 21). The power of television in bridging borders, families, and generations. Malay mail. https://www.malaymail.com/news/what-you-think/2024/11/21/the-power-of-television-in-bridging-borders-families-and-generations-cherish-how/157546 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  14. How, C. (2024, November 27). That box. Apakhabartv. https://apakhabartv.com/2024/11/27/that-box/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  15. How, C. (December 11, 2024). Blessings to bills. Apakhabartv. https://apakhabartv.com/2024/12/11/20719/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  16. How, C. (December 11, 2024). It’s personal. UM+. https://www.umresearchplus.com/its-personal/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  17. How, C. (December 11, 2024). The soul of a mourning should remain the same. Life News Agency. https://my.lifenewsagency.com/2024/12/11/the-soul-of-a-mourning-should-remain-the-same/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  18. How, C. (December 11, 2024). The soul of a mourning should remain the same. Malaymail. https://www.malaymail.com/news/what-you-think/2024/12/11/the-soul-of-a-mourning-should-remain-the-same-cherish-how/159490 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  19. How, C. (December 4, 2024). Beyond the blessing. https://www.umresearchplus.com/beyond-the-blessing/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  20. How, C. (December 4, 2024). Weddings, wealth, and the weight of angpow. https://focusmalaysia.my/weddings-wealth-and-the-weight-of-angpow/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  21. How, C. (December 4, 2024). Weddings, wealth, and the weight of angpow. https://www.malaymail.com/news/what-you-think/2024/12/04/weddings-wealth-and-the-weight-of-angpow-cherish-how/158842 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  22. How, C. (December 6, 2024). Weddings, wealth and the weight of angpow. https://www.businesstoday.com.my/2024/12/06/weddings-wealth-and-the-weight-of-angpow/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  23. How, C. (November 21, 2024). The powers of television in bridging borders, families, and generations. Life News Agency. https://my.lifenewsagency.com/2024/11/21/the-power-of-television-in-bridging-borders-families-and-generations/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  24. How, C. (November 27, 2024). The (not so) subtle stigma of singleness. Life News Agency. https://my.lifenewsagency.com/2024/11/27/the-not-so-subtle-stigma-of-singleness/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  25. How, C. (November 27, 2024). The (not so) subtle stigma of singleness. Malaysiakini. https://www.malaysiakini.com/letters/727159 - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  26. How, C. (November 28, 2024). Facing the stigma of being single. The Star. https://www.thestar.com.my/opinion/letters/2024/11/28/facing-the-stigma-of-being-single - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  27. How, C. (November 28, 2024). The not-so -subtle stigma of singleness. The Sun. - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  28. How, C. (November 29, 2024). Not alone. Apa Khabar TV. https://apakhabartv.com/2024/11/29/not-alone/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  29. How, C. (November 29, 2024). The (not so) subtle stigma of singleness. Focus Malaysia. https://focusmalaysia.my/the-not-so-subtle-stigma-of-singleness/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)
  30. How, c. (2024, December 25). Is LASIK Surgery For Everyone? Business Today. https://www.businesstoday.com.my/2024/12/25/is-lasik-surgery-for-everyone/ - Mass Media(Newspaper,Radio,Tv,Popular Magazine)

RESEARCH INTEREST

  • (Im)politeness (Pragmatics)
  • Speech acts (Pragmatics)
  • Conversation analysis (Pragmatics)
  • Discourse analysis (Pragmatics)

RESEARCH PROJECT

National
  1. 2024 - 2026, UM Global Transformation Research Grant (UMGTR) 2024
    Development Of A Digitalised Annotated And Curated Database Of Selected Cultural Practices Of The Baba Nyonya And Melaka Chitty Communities ( Co-Researcher)
  2. 2024 - 2025, RU Geran
    Speech Act of Complaint on Food Quality and Services on University Campus ( Principal Investigator(PI))
University
  1. 2024 - 2026, Bantuan Khas Penyelidikan (BKP Special)
    Assessing Toxic Language Use And Factors Of Toxic Behaviours By Malaysian Gamers ( Co-Researcher)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2024) Panel Member: Corpus-Assisted Multimodal Genre Analysis of Medical Research Articles On Dietary Approaches, University, (Reviewer)
  2. (2024) Proofreader of Journal of Liberal Arts, International, (Reviewer)
  3. (2024) Interaction Between Adolescents With Depression and Doctors During Psychological Counseling Session, University, (Internal Examiner)
  4. (2024) Proofreader of Journal of Liberal Arts, International, (Reviewer)
  5. (2024) Panel / Timeline Orientation and Temporal Perspectives in Autobiographical Memory of Malaysian Chinese Multilinguals, University, (Internal Examiner)
  6. (2024) Reviewer of 3l, National, (Reviewer)
  7. (2024) Section Editor for Jla, International, (Reviewer)
  8. (2024) Proofreader of The Journal "Collective Representations of The Thai Dating Community: Space and Power On Social Media", International, (Reviewer)
  9. (2024) Chairperson / a Case Study of Morphological Deficits in Tamil Speakers With Aphasia in Malaysia, University, (Internal Examiner)
  10. (2024) Panel / Impoliteness and Identity Construction in Comments On a Nigerian Politician's Facebook, University, (Internal Examiner)
  11. (2024) Reviewer of Jml, National, (Reviewer)
  12. (2024) Panel / Narratives of Disappointment, Failures and Success: Exploring The Discourses of Chinese International Phd Students in Malaysia, University, (Internal Examiner)
  13. (2024) Panel / Ecolinguistic Perspective of Non-Human Animal Representations in China&Rsquo;S Official English and Chinese News Reports, University, (Internal Examiner)
  14. (2024) Panel of Paper Presentation for National and International Conference of Liberal Arts (Princess of Naradhiwas University), International, (External Evaluator)
  15. (2024) Chairperson / Discourse in Dementia Care Communication in Malaysian Clinical Settings, University, (Internal Examiner)
  16. (2024) Reviewer for Gema (UKM), National, (Reviewer)
  17. (2024) Panel / Gender and Proficiency in The Production of English Refusals by Chinese International Students, University, (Internal Examiner)
  18. (2024) Mels Research Report Assessor: Speech Acts of Ukrainian President's Speeches On Russia-Ukraine Conflict, University, (Internal Examiner)
  19. (2024) Reviewer of Apjfes (Special Issue) (Re)Imagining Education for All: Maldivian Context, University, (Reviewer)
  20. (2024) Reviewer for Journal of Liberal Arts (Prince of Songkla University), International, (Reviewer)
  21. (2024) Mels Research Report Assessor: An Analysis of Impolite Complaints Related to The Good Vibes Festival 2023 On Social Media, University, (Internal Examiner)
  22. (2024) Mels Research Report Assessor: Persuasion and Flouting of Gricean Maxims in Online Marketing Advertisements, University, (Internal Examiner)
  23. (2024) Mels Research Report Assessor: An Analysis of Political Discourse in The UK Prime Minister's Questions Through The Lens of Speech Acts, University, (Internal Examiner)
Contribution to event
  1. (2024) A Steering Committee Member of The 1st International Symposium Cardit 2024, International, (Participant)

SUPERVISION

Under Graduate Students
  1. (2024) A Study of Conversational Implicatures in the “Frozen 2” Movie
  2. (2024) Industrial Training, NURHANIS SYUHADAH BINTI ABDUL AZIZ
Postgraduate Student
  1. (2024) UNWED MALES’ AND FEMALES’ COMPLEX ENGAGEMENT WITH THE DISCOURSES OF YUMMY MUMMY AND THE POWER BEHIND IT IN THE CONTEXT OF CHINA, LAI MEIYI
  2. (2024) ENGLISH SOCIOLINGUISTICS, SALWA HASAN AKBAR HAIDER ALI
  3. (2024) A SPEECH ACTS THEORY STUDY OF SARCASTIC REMONSTRANCES ON C-E TRANSLATION OF RECORDS ON THE WARRING STATES PERIOD, FENG SHUNI
  4. (2024) AN ANALYTIE STUDY ON COMPLAINING TO THE THIRD-PARTY, YU HUAN
  5. (2024) A STUDY ON THE SUSTAINABLE DEVELOPMENT OF THE ENGLISH LANGUAGE FROM AN ECOLINGUISTIC PERSPECTIVE, HE SI JIN
  6. (2024) A PRAGMATIC ANALYSIS OF IMPOLITENESS TO A NIGERIAN POLITICAL LEADER ON FACEBOOK, WASILA LAWAN GADANYA
  7. (2024) IMPOLITENESS STRATEGIES EMPLOYED BY PERPETRATORS IN THE DOCUMENTED VERBAL HARASSMENT CASES IN MALAYSIAN WORKPLACES, NISHANANDHINI A/P RAJENDRAN
  8. (2024) ANALISIS SOSIO TEXTUAL KAD JEMPUTAN PERKAHWINAN BERTULIS DALAM MASYARAKAT INDIA MALAYSIA, NARENDRAN V ANGAPPAH
  9. (2024) A Comparative Study of Complaint Strategies in Chinese and English Negative Online Customer Reviews on the App Store, LIUYUEHAN
  10. (2023) Evasion Strategies of AI Engineers in Interviews, LIANG LIZHEN
  11. (2023) Impoliteness in Doctor-Patient Interactions in Diagnosis, CHEN YUQING
  12. (2023) Speech Act of Complaints in Google Reviews on Hotel Service Quality, SHUYI FAN

TEACHING

Master
  1. (2024) TQA7005 - English Language Acquisition and Development
  2. (2024) TOX7005 - Pragmatics
  3. (2024) TOX7019 - Pragmatics
  4. (2024) TQA7018 - Understanding Language Development

SOCIAL RESPONSIBILITY ACTIVITIES

  • Bantuan Terjemahan Dokumen Daripada Bahasa Melayu Kepada Bahasa Inggeris, (03 Sep 2024 - 03 Sep 2024) (University)
  • Menjalankan Kerja Proofreading Bahasa Inggeris - Oshec, (17 Jul 2024 - 18 Jul 2024) (University)
  • Tvx8001 Phd Welcoming Session Programme (Sem 2/2023/2024): My Phd Journey, (18 Mar 2024 - 18 Mar 2024) (University)

COURSE ATTENDED

Internal/ External Course
INTERNAL COURSE
  1. ASAS MICROSOFT EXCEL POWERPIVOT DAN POWERQUERY, Secara Online (14 Nov 2024 - 14 Nov 2024)
  2. MICROSOFT WORD MAIL MERGE, Secara Online (11 Nov 2024 - 11 Nov 2024)
  3. ENTREPRENEURIAL LEADERSHIP, Bilik Senat,Aras 4, Bangunan Canseleri (19 Nov 2024 - 19 Nov 2024)