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CURRICULUM VITAE

DR. CHERISH HOW
DR. CHERISH HOW
Senior Lecturer
Department of English Language
Faculty of Languages and Linguistics
03-79673106
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BIOGRAPHY

Cherish How is a Senior Lecturer in the Department of English Language at the Faculty of Languages and Linguistics, Universiti Malaya. She teaches and supervises students in the fields of pragmatics and discourse studies. Her publications include research articles and book chapters on speech acts, impoliteness, and media discourse. Her current research involves interdisciplinary work on ageing communities, particularly projects related to dementia care and family caregiving. Her research interests include language use in healthcare and caregiving contexts, communication challenges faced by older adults and their caregivers, and the role of discourse in promoting community well-being.

ACADEMIC QUALIFICATION

  • PhD(SOCIOLINGUISTICS), (SOCIOLINGUISTICS)
    Universiti Malaya (UM)
  • PHD IN SOCIOLINGUSTICS (APPLIED LINGUISTICS - PRAGMATICS & PRAGMATICS), (Applied Linguistic)
    Universiti Malaya (UM)
  • M.Sc(LINGUISTICS), (Applied Linguistic)
    Universiti Malaya (UM)

ADMINISTRATIVE DUTIES

  • Programme Coordinator
    01 Mar 2024 - 28 Feb 2026 (Department of English Language, Faculty of Languages and Linguistics)
  • Ahli Taskforce Pembangunan Modul Penilaian Projek Penyelidikan (RP) Program Ijazah Tinggi
    01 Jun 2025 - 31 May 2026 (University Malaya)

MEMBERSHIPS

  • PERSATUAN BAHASA MODEN MALAYSIA (PBMM), MEMBER
    Since 2023 (National)
  • MALAYSIAN ASSOCIATION OF APPLIED LINGUISTICS (MAAL), MEMBER
    Since 2023 (National)
  • INTERNATIONAL PRAGMATICS ASSOCIATION (IPRA), MEMBER
    2025 to 2025 (International)
  • MENTEE OF THE 5TH COHORT OF THE ASIA PACIFIC WOMEN IN LEADERSHIP MENTORING PROGRAM (APWIL), MEMBER
    2024 to 2025 (International)
  • INTERNATIONAL PRAGMATICS ASSOCIATION (IPRA), MEMBER
    2024 to 2024 (International)

AWARD AND STEWARDSHIP

  • Certificate of Excellent Service
    2025, Universiti Malaya

PUBLICATIONS

Article in Journal
  1. Nur Fatima Wahida Mohd Nasir, Hajar Abdul Rahim & How, C. (2023). The use and features of Malaysian English lexemes as social media hashtags. KEMANUSIAAN the Asian Journal of Humanities, 30(Supp. 1): 25–42. https://doi.org/10.21315/kajh2023.30.s1.3
  2. How, C. (2022). A Critical Discourse Study on Meghan and Harry’s CBS Primetime Interview. GEMA Online® Journal of Language Studies, 22(2), 219-235.
  3. How, C. (2022). What do they Really" Meme"? A Multimodal Study on 'Siakap Langkawi' Memes as Tools for Humour and Marketing. 3L: Southeast Asian Journal of English Language Studies, 28(2), 160-180. http://doi.org/10.17576/3L-2022-2802-11
  4. How, C. (2021). The Power of Three: An Intersectional Sociolinguistic Analysis on Feminism and Power. Howard Journal of Communications, 32(5), 1-15. https://doi.org/10.1080/10646175.2021.1971124
  5. A Rethina Velu, U. R. & How, C. (2019). Symbolic representation of Tun Dr. Mahathir: Visual analysis of a Malaysian short film. 3L: Language, Linguistics, Literature® The Southeast Asian Journal of English Language Studies, 25(4), 1-18.
  6. How, C. & Jariah Mohd Jan. (2019). Speech act of concern on the academic performance of Malaysian foster children. GEMA Online® Journal of Language Studies, 19(3), 88-108.
  7. Jariah Mohd Jan and How, C. 2015. Discursive Construction of Asian Responses towards Impoliteness, Pertanika Journal of Social Sciences & Humanities, Vol 23 (S): 89-106. http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2 023%20(S)%20Dec.%202015/07%20JSSH(S)-0062-2015.pdf
ESCI
  1. How, Cherish; Abidin, Najah Zainal; Zulkarnain, Nur Azwin (2025). "Your funny don't land": impoliteness and resonance in YouTube comments towards a stand-up comedian, TEXTO LIVRE-LINGUAGEM E TECNOLOGIA. 18. doi:10.1590/1983-3652.2025.58180
Books
  1. Mohd Jan, J., How, C., & Zainuddin, S. Z. (2025). Foster Children Speak: A Glimpse into Their Academic Journey. Universiti Malaya Press.
Chapter in Books
  1. Jong, H. Y., How, C., Saha, A., Masuri, A. S., Loke, Z. L., (2024). Konsep madani hasil pengukuhan kumpulan (Team building). In S. Pandian, P. S. J. Singh, M. Y. Taib & Z. Othman (Eds.), Malaysia madani: Kerangka dan pengisian (pp. 277-284). Universiti Malaya Press.
  2. How, C. & Jariah Mohd Jan (2021). Voices of concern amongst teachers on the academic performance of foster children. In T. Yamaguchi, Jariah Mohd Jan, & Kaur, S. (Eds.), Voices in Texts and Contexts (pp. 29-56). Subang Jaya: Sunway University Press.

RESEARCH INTEREST

  • (Im)politeness (Pragmatics)
  • Speech acts (Pragmatics)
  • Conversation analysis (Pragmatics)
  • Discourse analysis (Pragmatics)

RESEARCH PROJECT

National
  1. 2024 - 2026, UM Global Transformation Research Grant (UMGTR) 2024
    Development Of A Digitalised Annotated And Curated Database Of Selected Cultural Practices Of The Baba Nyonya And Melaka Chitty Communities ( Co-Researcher)
  2. 2024 - 2025, RU Geran
    Speech Act Of Complaint On Food Quality And Services On University Campus ( Principal Investigator(PI))
University
  1. 2024 - 2026, Bantuan Khas Penyelidikan (BKP Special)
    Assessing Toxic Language Use And Factors Of Toxic Behaviours By Malaysian Gamers ( Co-Researcher)

PAPER PRESENTED

Invited Speaker
  1. Critical Discourse Analysis and Application to Social Research, Critical Discourse Analysis for Social Work, Thammasat University (International) (28 Oct 2025 - 28 Oct 2025)
  2. Discourse Analysis, Guest lecture, University of Phayao (International) (24 Aug 2025 - 24 Aug 2025)
Oral Presenter
  1. Impoliteness Reciprocity in Communication among Interactants in Equal and Unequal Power Relations, 19th International Pragmatics Conference, International Pragmatics Association (IPrA) (International) (22 Jun 2025 - 27 Jun 2025)

ACADEMIC/ PROF. SERVICES

Evaluation
  1. (2025) Reviewer: Texto Livre, International, (Reviewer)
  2. (2025) Chair of Thesis Defense for Prince of Songkla University: Using Ca-informed Transcription Symbols in Conversation Teaching to Improve Thai Efl Learners’ English Stress and Intonation, International, (External Examiner)
  3. (2025) Reviewer of a Book (unimas), National, (External Evaluator)
  4. (2024) Reviewer of 3l, National, (Reviewer)
  5. (2024) Reviewer of Jml, National, (Reviewer)
  6. (2024) Panel of Paper Presentation for National and International Conference of Liberal Arts (princess of Naradhiwas University), International, (External Evaluator)
  7. (2024) Reviewer for Gema (UKM), National, (Reviewer)
  8. (2024) Reviewer of Apjfes (special Issue) (re)imagining Education for All: Maldivian Context, University, (Reviewer)
  9. (2024) Reviewer for Journal of Liberal Arts (prince of Songkla University), International, (Reviewer)
Contribution to Event
  1. (2024) A Steering Committee Member of The 1st International Symposium Cardit 2024, International, (Participant)

SUPERVISION

Under Graduate Students
  1. (2024) A Study of Conversational Implicatures in the “Frozen 2” Movie
  2. (2024) Industrial Training, NURHANIS SYUHADAH BINTI ABDUL AZIZ
Postgraduate Student
  1. (2025) IDENTITY PERFORMANCE OF MASCULINITIES IN CHINA: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS OF MALES WITH APRON IN SICHUAN PROVINCE AND CHONGQING CITY ON SOCIAL MEDIA, LAI MEIYI
  2. (2025) ENGLISH SOCIOLINGUISTICS, SALWA HASAN AKBAR HAIDER ALI
  3. (2025) RESEARCH ON PRAGMATIC TRANSFER IN SPEECH ACTS BY CHINESE EFL LEARNERS, DU PANPAN
  4. (2025) A SPEECH ACTS THEORY STUDY OF SARCASTIC REMONSTRANCES ON C-E TRANSLATION OF RECORDS ON THE WARRING STATES PERIOD, FENG SHUNI
  5. (2025) AN ANALYTIE STUDY ON COMPLAINING TO THE THIRD-PARTY, YU HUAN
  6. (2025) A STUDY ON THE SUSTAINABLE DEVELOPMENT OF THE ENGLISH LANGUAGE FROM AN ECOLINGUISTIC PERSPECTIVE, HE SI JIN
  7. (2025) Impoliteness and Identity Construction in Comments on a Nigerian Politician’s Facebook, WASILA LAWAN GADANYA
  8. (2025) IMPOLITENESS STRATEGIES EMPLOYED BY PERPETRATORS IN THE DOCUMENTED VERBAL HARASSMENT CASES IN MALAYSIAN WORKPLACES, NISHANANDHINI A/P RAJENDRAN
  9. (2025) ANALISIS SOSIO TEXTUAL KAD JEMPUTAN PERKAHWINAN BERTULIS DALAM MASYARAKAT INDIA MALAYSIA, NARENDRAN V ANGAPPAH
  10. (2025) Gender Differences in Manipulation of Speech in Disney Princess Films, GLODIE LAI CHENG YAN
  11. (2025) Speech Acts of Concern in AI-Based Mental Health Support: A Pragmatic Comparison Between ChatGPT and Human Therapists, CHANG LIU
  12. (2025) Gender-Based Humor and Stereotypes: A Study of User-Generated Content on Xiaohongshu, ZHUANG ZHENGBIN
  13. (2025) A Comparative Study of Complaint Strategies in Chinese and English Negative Online Users' Reviews on the App Store, LIU YUEHAN
  14. (2023) Evasion Strategies of AI Engineers in Interviews, LIANG LIZHEN
  15. (2023) Impoliteness in Doctor-Patient Interactions in Diagnosis, CHEN YUQING
  16. (2023) Speech Act of Complaints in Google Reviews on Hotel Service Quality, SHUYI FAN

TEACHING

Master
  1. (2024) TQA7005 - English Language Acquisition and Development
  2. (2024) TOX7005 - Pragmatics
  3. (2024) TOX7019 - Pragmatics
  4. (2024) TQA7018 - Understanding Language Development

COURSE ATTENDED

Internal/ External Course
  1. ADVANCING SCHOLARS IN CAREER DEVELOPMENT AND EDUCATION (ASCEND) S3/2025, UNIVERSITI MALAYA (11 Aug 2025 - 22 Aug 2025)
  2. 19TH INTERNATIONAL PRAGMATICS CONFERENCE, UNIVERSITY OF QUEENSLAND IN BRISBANE, AUSTRALIA (21 Jun 2025 - 28 Jun 2025)
  3. ENTREPRENEURIAL LEADERSHIP, BILIK SENAT,ARAS 4, BANGUNAN CANSELERI (19 Nov 2024 - 19 Nov 2024)