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CURRICULUM VITAE
PERSONAL DETAIL

Name
  Dr. Norbani Binti Che Ha
Designation
  Senior Lecturer
Department
  Department of Marketing
Faculty
  Faculty of Business and Accountancy
Tel. No. (Office)
  603- 79673998
Fax No.
  603-79673810
E-mail Address
  norbanicheha@um.edu.my
ResearcherID Link
  http://www.researcherid.com/rid/B-9349-2010
Address(Office)
  Department of Marketing, Faculty of Business and Accountancy Building, University of Malaya, 50603 Kuala Lumpur, MALAYSIA

ACADEMIC QUALIFICATION
(Qualification), (Institution).
PhD, MONASH UNIVERSITY, AUSTRALIA
MBA, UNIVERSITY OF DENVER, DENVER
BsBA, UNIVERSITY OF DENVER, DENVER

PROFESSIONAL AFFILIATION/MEMBERSHIP
(Organisation), (Role), (Year), (Level).

Malaysia Institute of Marketing, Active Member, 2009

Malaysian Association of Public Accounting (MACPA), Advisory Board, 1998-1999, (National)

ADMINISTRATIVE DUTIES
(Role), (Level), (Start date),(End Date).


Advisory Panel, University of Malaya Commercialization and Innovation Centre (UMCIC), University Malaya, 01-Jun-14 - 31-May-16

Director, Services Research and Innovation Centre (ServRI), University Malaya, 10-Nov-11 - 09-Nov-12

MBA Coordinator, Faculty of Business and Accountancy, 06-Jul-11 - 07-Jul-14

Faculty Representative, Postgraduate Committee (JIT). 2011 2013, University Malaya, 01-Jan-11 - 01-Dec-13

Assistant Director, International Conference on Islamic Marketing and Branding. London, 20-21 November 2012., 01-Jan-11 - 01-Dec-12

Deputy Chairman, Asia Pacific Retail Conference - Sustainability and Innovation in Retailing. A conference organized by University of Malaya in collaboration with Oxford Institute of Retail Management, University of Malaya, Ministry of Domestic Trade, Co-Operatives and Consumerism & Hosei University, Japan. Petaling Jaya, 14 15th September 2011., 01-Jan-11 - 01-Dec-11

Head, MBA Prospectus, UM Graduate School of Business, 2011, Faculty Of Business And Accountancy, 01-Jan-11 - 01-Dec-11

AREAS OF EXPERTISE
(Area).

Marketing (Marketing Capabilities, Branding & Services, Consumer Behavior)

Entrepreneurship; Small And Medium Enterprises

RECENT SELECTED PUBLICATIONS
(Publication).
 
Book
 
2012

Norbani Che Ha & Amir Mahmood, 2012. Malaysian SMEs in the New Economy. Cengage Learning, Singapore 

Scarborough, N.M., Aida Idris, Norbani Che Ha and Mohd Najib Saad (eds). 2012. Entrepreneurship and SME Development: Perspectives from Malaysia. Kuala Lumpur: Pearson. 
 
1999

Sieh Mei Ling, Angeline Tay, Ong Fon Sim & Norbani Che Ha, More Marketing Management Cases in Malaysia, Utusan Publications, Kuala Lumpur. Cetakan Pertama,133 pages, 1999. 
 
Chapter In Book
 
2012

Norbani Che Ha & Saad Mohd Said (2012). Managing Innovation: Exploring the Practices and Performances of Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 40-57 

Raida Abu Bakar and Norbani Che Ha (2012) Bridging the Gap : HR Practises and the Role of Internal Marketing in Malaysian SMEs in Norbani Che-Ha and Amir Mahmood(eds), Malaysian SMEs in the New Economy. Cengage Learning Singapore, pg. 204-218 
 
2004

Mohd Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi dalam Pembangunan, in Asan Ali Golam Hassan (ed) Prognosis Pembangunan dan Perubahan Struktur, Universiti Utara Malaysia, 2004, pg. 249 257 
 
2003

Mohd. Rosli Mohamad & Norbani Che Ha, Keusahawanan, Organisasi dan Inovasi in Rahmah Ismail dan Mohd. Shukri Hj. Noor (eds). Dimensi Pembangunan Ekonomi :Teori dan Pengalaman, Universiti Kebangsaan Malaysia, 2003, pg. 62 100 
 
1998

Md. Nor Othman, Norbani Che Ha and Mohd Rosli Mohamad, Kesan Kegawatan Ekonomi 1997 1998 Terhadap Ushawan Melayu: Satu Kaji selidik, in Hashim Awang Ar, Zahir Ahmad and Zainal Abidin Borhan (eds). Pengajian Sastera dan Sosiobudaya Melayu memasuki Alaf Baru. Akademi Pengajian Melayu, Universiti Malaya, 1998, pg. 566 584 
 
Article In Academic Journals
 
2014

Norbani Che-Ha, Felix Mavondo and Saad Mohd Said (2014).Performance or learning goal orientation: Implications for business performance. Journal of Business Research, Vol 67 (1), pg2811-2820. (ISI-Cited Publication)

Philip J. Kitchen, Sharifah Faridah Syed Alwi, Norbani Che-Ha and Lim Pei Yee (2014). Coupon Redemption Behaviour: A Malaysian Cross-Segment Investigation. Marketing Intelligence and Planning. Vol. 32, No.1.pp 66- 88 (SCOPUS-Cited Publication)
 
2013

Wan Kalthom Yahya and Norbani Che-Ha (2013). The Relationship between Environmental Issues and Organisational Performance. International Journal of Business and Society, Vol. 14, No.1, pp. 111-134. (SCOPUS-Cited Publication)
 
2012

Hasliza Abdul Halim & Norbani Che-Ha (2012). Optimizing HR Outsourcing through Business Strategy. International Journal of Business and Technopreneurship. Volume 2, No.1 February 2012, pp 21-34. (Non-ISI/Non-SCOPUS Cited Publication)

Norbani Che-Ha, Felix Mavondo & Saad Mohd Said. Performance or Learning Goal Orientation: Implications for Business Performance. Journal of Business Research (available online since 5 October 2012) (ISI-Cited Publication)
 
2011

Hasliza Abdul Halim and Norbani Che-Ha (2011). Human Resource Outsourcing: Lesson Learnt from Multinational Enterprises. The Winners Economic, Business, Management, and Information System Journal. Vol 12 No.1, pp. 2-10. (Non-ISI/Non-SCOPUS Cited Publication)

Hasliza Abdul Halim & Norbani Che-Ha (2011). The perspective of Malaysian Manufacturing Organizations on Stratgey, HR Outsourcing and HR Costs. Economis, Seria Management Econpapers (Swedish Business School), Vol 14, No. 1, pp.13-24 (Non-ISI/Non-SCOPUS Cited Publication)

Hasliza Abdul Halim & Norbani Che-Ha (2011). Exploring the Effects of Business Strstgey on Human Resource Outsourcing. Singapore Management Review (Asia Pacific Journal of Management Theory and Practice) Vol 33, No. 2, pp. 42- 57. (SCOPUS-Cited Publication)
 
2009

Hasliza Abdul Halim and Norbani Che Ha (2009). Examination of the dimensionality of business strategy among the manufacturing organizations. International Journal of Contemporary Business Research, Vol.1, No.6, 8-32 (Non-ISI/Non-SCOPUS Cited Publication)

Hasliza Abdul Halim and Norbani Che Ha (2009). Testing the dimensionality of integrated HRM strategy among Malaysian manufacturing organizations. International Journal of Business and Management, Vol 4, No.10., 120- 134. (SCOPUS-Cited Publication)

Hasliza Abdul Halim, Norbani Che Ha and Alan Geare (2009). The influence of business strategy on the decision to outsource human resource activities. Journal of Human Resource Costing & Accounting, Vol. 13 No. 4, 2009,pp. 274-293 (Non-ISI/Non-SCOPUS Cited Publication)
 
2008

Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen. Multiple Banking Practice Among the Malaysian Working Professionals. Advances in Management, Vol.1 (9), pp7 -13. (Non-ISI/Non-SCOPUS Cited Publication)

Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2008).Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarket in Malaysia. The South East Asian Journal of Management.October, Vol.2, No.2, pp117-131. (SCOPUS-Cited Publication)

Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image. International Journal of Culture and Tourism Research, Vol.1 No.1, December, pp59 67 (Non-ISI/Non-SCOPUS Cited Publication)

Hasliza Abdul Halim and Norbani Che Ha (2008). The Practices of Human Resource Outsourcing in Malaysian Manufacturing Organisations. Journal of International Business and Entrpreneurship, Vol 13, (2). (Non-ISI/Non-SCOPUS Cited Publication)
 
2007

Norbani Che Ha & Sharizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. International Review of Business Research Papers, Vol.3, N0.5, November, pp123 133 (SCOPUS-Cited Publication)

Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin Syed Jaafar (2007). Internal Marketing Issues in Service Organizations in Malaysia. International Review of Business Research Papers, Vol. 3 No. 5, November, pp134-155. (SCOPUS-Cited Publication)
 
2006

Norbani Che Ha & Saad Mohd Said (2006). Perspectives on Organisational Learning. Malaysian Management Review, July December, Vol. 41, No.2, pp. 33 -46. (Non-ISI/Non-SCOPUS Cited Publication)
 
2001

Rosli, Mohd., Othman, Md. Nor and Norbani, Che Ha (2001)The Recent East Asian Economic Crisis and Its Impact on Malaysian Small and Medium Sized Firms. Asian Profile Vol. 29 No. 2 (Non-ISI/Non-SCOPUS Cited Publication)
 
1999

Norbani Che Ha & Sharmila Sinnathurai (1999) Dimensions of Service Quality: Perceptions of Courier Service Company, Malaysian Journal of Consumer and Family Economics (MAJCAFE) Vol. 2, pp. 129-141 (SCOPUS-Cited Publication)
 
Proceeding
 
2010

Norbani Che Ha, Hanny Nasution and Mohd Edil Abdul Shukor. Islamic banking - Capabilities, Brand and Satisfaction. 1st International Conference on Islaimc Marketing and Branding. 29 - 10 November, 2010, Kuala Lumpur 

Zailin Zainal Ariffin, Md Nor Othman and Norbani Che- Ha. Conspicuous Consumption: A Comparative Study between Muslim and Non-Muslin. 1st International Islamic Marketing and Branding, 29-30 October 2010, Kuala Lumpur 
 
2009

Wan Khaltom Yahya & Norbani Che Ha.The relationship between CSR antecedents and Organizational Learning Among Malaysin Organizations. ANZMAC 2009 - Sustainable Management and Marketing Conference. 
 
2008

Norbani Che Ha, Farinda Abdul Ghani & Zhou Jingjing (2008) To Revisit or Not to Revisit Beijing- The Role of Destination Image. 

Hasliza Abdul Halim & Norbani Che Ha (2008) Outsourcing Human Resource Functions - Size,Maturity and Practices. Academy for Global Business Advancement, Bahrain 

Hasliza Abdul Halim & Norbani Che Ha (2008). Outsourcing Human Resource Functions Size, Maturity and Practices. Proceedings, Academy for Global Business Advancement, Manama, Bahrain Nov 16 19th 
 
2007

Norbani Che Ha, Sharifah Latifah Syed Abdul Kadir & Choo Wee Li (2007). Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarkets in Malaysia. Proceedings, Second International Conference on Business and Management Research, Jakarta. August 14th 16th. 

Norbani Che Ha & Shahrizal Hashim (2007). Brand Equity, Customer Satisfaction and Customer Loyalty. Fifth International Business Research Conference, Dubai UAE. April 26th 28th. 

Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing The Human Resource Management Strategy and The Effect on Human Resource Performance. Proceedings, Second International Conference on Business and Management Research, Jakarta August 14th-16th. 

Sharifah Latifah Syed Abdul Kadir, Norbani Che Ha & Yeoh Ai Leen (2007). Multiple Banking Practice Among the Malaysian Working Professionals. Proceedings, Sixth International Business Research Conference, Hong Kong . July 1st 4th 

Raida Abu Bakar, Norbani Che Ha & Ramza Ramli (2007). HR Practices and the Role of Internal Marketing: Perspective From Manufacturing Firms. Proceeding, , Kuching Sarawak, November 2nd 3rd 

Hasliza Abdul Halim & Norbani Che Ha (2007). Outsourcing the Human Resource Functions: The Relationship Among Business Startegy, Human Resource Outsourcing and Human Resource Performance Proceeding, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th- 7th. 

Rosslina Ahmad Mokhtar & Norbani Che Ha (2007). Antecedents of Quality of work Life Orientation: An Empirical Investigation in the Malaysian Public Sector Organizations. Proceedings, 21st ANZAM (Australia New Zealand, Academy of Management) Conference, Sydney Australia, December 4th 7th 

Norbani Che Ha, Raida Abu Bakar & Syed Izzaddin (2007). Internal Marketing Issues in Service Organizations in Malaysia. Fifth International Business Research Conference, Dubai UAE, April 26th 28th 
 
2006

Sharizal Hashim & Norbani Che Ha (2006). Exploring Consumer Experiences with a Service Brand: Commercial Bank in Malaysia. Proceeding, International Borneo Business Conference 2006, Kuching Sarawak. Dec 6th 8th. 

Norbani Che Ha, Saad Mohd Said & Yusmin Akma Yusoff (2006). Sustainable Competitive Advantage in SMEs: The Relationship among Strategic Orientation, Corporate Management and Performance. Proceedings, Managing Competitiveness in the Knowledge Economy. The 12th Asia Pacific Management Conference, Asian Institute of Technology, Bangkok. Nov 17th 19th. 

Norbani Che Ha, Raida Abu Bakar & Faridah Salim (2006). Employee Development and Business Excellence in SMEs: The Role of Innovation. Proceedings, Global SME Entrepreneurship Conference, Monash University Malaysia, Kuala Lumpur. October 17th 18th. 

Norbani Che Ha (2006). Market Orientation, Organisational Innovation and Organisational Performance. Proceedings, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, Pole Universitaire Leonard de Vince, Paris La defense Cedex. July 10th 13th 
 
2005

Ananda Kumar Palaniappan & Norbani Che Ha (2005). A Comparative Study of Creative Personality Characteristics of Malaysian Entrepreneurs and Non-entrepreneurs. Proceedings, Asian Business Conference 2005, Kuala Lumpur. April 14th -15th 
 
2004

Md Nor Othman, Norbani Che Ha & Yong Li Li (2004). A Cross-Ethnic Analysis of TV Advertising in Malaysia. Proceedings, Universiti Tenaga Nasional International Business Management Conference 2004, Kuantan, Pahang, Malaysia. December 6th -7th 

Norbani Che Ha (2004). Organisational learning: Mediating Roles of Goal Orientation. Proceedings, International Conference of the Australian and New Zealand Academy of Management (ANZAM), Dunedin, New Zealand, December 8th 11th. 
 
2003

Norbani Che Ha & Felix T. Mavondo (2003), Organisational learning: The Role of Goal Orientation and Organisational Capabilities, Proceedings, ANZAM 2003 Conference, Adelaide, Australia, December 1st 3rd. 
 
1999

Norbani Che Ha, Md Nor Othman & Mohd. Rosli Mohamad (1999) The Impact of the 1997-1998 Economic Crisis on Bumiputera Entrepreneurs: A Comparative Study of Two Manufacturing Industries. Proceedings, International Conference on SMEs: Challenges and Prospects, Universiti Sains Malaysia, Penang, Malaysia, September 28th 30th 
 
Mass Media(Newspaper,radio,tv,popular Magazine)
 
1999

Norbani Che Ha (1999), Kegawatan Ekonomi dan Isu-isu Pengeluaran, Dewan Ekonomi, Disember, pp. 14 15 

Norbani Che Ha (1999), IKS dan Cabaran Alaf Baru, Dewan Ekonomi, November, pp. 14 15. 
 
Others
 
2007

Sharizal Hashim & Norbani Che Ha (2007). Consumer Service Brand Perception: A Study on Banking Services. Working Paper Series No 0703, June. Universiti Malaysia Sarawak. 

AREAS OF RESEARCH
(Project title), (Role), (From)-(Until), (Source), (Level).

How to Brand An Institution? A Perception of Internal and External Stakeholders, Principal Investigator(PI), 2013-2014, Geran Penyelidikan Universiti Malaya (UMRG), National

Eating Green: Customer's Perception And Willingness For Adaptation of Ecological Food Consumption Behaviors: A Comparative Study Between Malaysian and Singaporean Consumers, Principal Investigator(PI), 01/03/2013, Postgraduate Research Grant (PPP) - Course & Disertation, 28/02/2014

Measuring Service: A Pilot Study from Concepts to Tangible Statistics., Principal Investigator(PI), 2011-2012, Fundamental Research Grant Scheme (FRGS), National

Halal Food Consumption: A Comparative study between Arab Muslims and Non Arab Muslims in Australia, the United Kingdom and Malaysia., Principal Investigator(PI), 2011-2012, Geran Penyelidikan Universiti Malaya (UMRG), National

Measuring Services: A Pilot Study from Concepts to Tangible Statistics, Principal Investigator(PI), 2010-2013, Fundamental Research Grant Scheme (FRGS), National

Foreign Enterprises in Malaysia, Principal Investigator(PI), 2009-2010, University of New Castle, Australia, International

Awareness and Motivation: Customers Perceptions on Islamic Banking, Co-Investigator, 2008-2008, Short Term Research Fund (Vote F)(PJP), National

COUNTRY BRANDING AND RESIDENCY CHOICE, Co-Investigator, 15/08/2008, Postgraduate Research Grant (PPP) - Research, 14/08/2009

EXPLORING THE RELATIONSHIP AMONG THE SITUATIONAL FACTORS, PRICE PERCEPTIONS & PURCHASING OUTCOMES IN KLANG VALLEY, Co-Investigator, 18/12/2008, Postgraduate Research Grant (PPP) - Research, 17/12/2009

Internal Marketing: Assessing Organizational Competitiveness, Co-Investigator, 2008-2008, Geran Penyelidikan Universiti Malaya (UMRG), National

Competitiveness of Malaysian SMEs, Principal Investigator(PI), 2006-2007, CEDER, National

Organisational Learning: The Role of Goal Orientation and Organisational Capabilities, Principal Investigator(PI), 2000-2004, Short Term Research Fund (Vote F)(PJP), National

Barrier and Motivation to export among Malaysian Companies, Principal Investigator(PI), 1999-2008, Short Term Research Fund (Vote F)(PJP), National

CONSULTATION PROJECT/CONSULTANCY
(Project title), (Role), (From)-(Until), (Organisation).

Study on Probable Impact of TPPA on Bumiputera Businesses, Entrepreneurs and SMEs, Advisor, 2014-2014, Unit Peneraju Agenda Bumiputera (TERAJU)/Prime Minister Department

Kajian Norma Perjawatan Unjuran, Dasar Penempatan dan Pertukaran Guru dan Kumpulan Pelaksana Kementerian Pelajaran Malaysia, Consultant, 2014-2014, Ministry of Education

Kajian Norma Perjawatan Unjuran, Dasar Penempatan dan Pertukaran Guru dan Kumpulan Pelaksana Kementerian Pelajaran Malaysia, Manager, 2013-2013, Kementerian Pelajaran Malaysia

Cadangan Penubuhan Pusat Membeli Belah AEON: Kajian Impak Terhadap Peruncit dan Pengguna, Project Leader, 2013-2013, AEON Co. (M) Berhad

Study on Human Resources Manpower Requirement for The Healthcare Sector In Malaysia. ILMIA, Minsitry of Human Resources., Project Director, 2012-2013, Minsitry of Human Resources

Analisa 5 tahun Produktiviti Kebun Sawit dan Getah Milik Peneroka FELDA dari Tahun 2007 hingga Tahun 2011 dan Cadangan Penambahbaikan.Prime Minister Department - Unit Kawal Selia FELDA (UKSF), 2012., Project Director, 2012-2013, Prime Minister Department - Unit Kawal Selia FELDA

Kajian Mengenai Enrolmen Pelajar Ijazah Dasar di Institut Pengajian Tinggi Awam. Ministry of Higher Education, 2012 2013, Project Director, 2012-2013, Ministry of Higher Education

Kajian Halatuju Kumpulan Pengurusan, Profesional dan Teknikal Melayu Dalam Mencapai Matlamat Ekonomi Berpendapatan Tinggi menjelang 2020.National Institute of Human Resources, Minsitry of Human Resources, 2012., Project Director, 2012-2012, National Institute of Human Resources, Minsitry of Human Resources

The Effectiveness of the Internet Marketing and Promotions in Tourism Industry in Malaysia, Ministry of Tourism Malaysia, 2012., Project Director, 2012-2013, Ministry of Tourism Malaysia

Internal Examiner, PhD. Consumer Complaint behaviour and Consumer Court: A Study of Malaysian Consumers, 2011., Resource Person, 2011-2011, University of Malaya

Internal Examiner, PhD. Consumer Complaint behaviour and Consumer Court: A Study of Malaysian Consumers, 2011., Resource Person, 2011-2011, UM

Medical Gloves Industry in Malaysia: The Consumption Pattern, Consultant, 2011-2011, The Malaysian Rubber Export Promotion Council

Consumption Study on Medical Gloves in Malaysia, Consultant, 2010-2011, Malaysian Rubber Export Promotion Council

SME Development for the Third Industrial Master Plan (IMP3), Researcher, 2008-2008, SMIDEC/MITI

Buku Panduan Peralatan Pejabat, Project Leader, 2007-2008, Ministry of Entrepreneur and Cooperative Development.

Buku Panduan Perkhidmatan SPA, Project Leader, 2007-2008, Ministry of Entrepreneur and Cooperative Development.

Kajian Mewujudkan Kelpelbagaian Produk Pelancongan di Kuala Lumpur, Consultant, 2007-2008, Dewan Bandaraya Kuala Lumpur

Kajian Pasaran Berkenaan Pembangunan Terminal Feri Tg Belungkor, Kota Tinggi Changi, Singapura, Consultant, 2007-2008, Lembaga Pelabuhan Johor

A Detailed Study on Consumer Behaviour Towards Electricity Consumption and End Uses of Electricity in the Industrial Sector., Consultant, 2006-2007, Tenaga Nasional Berhad

Malaysian Building Integrated Photovoltaic, Consultant, 2006-2008, Technology Park Malaysia/UNDP-GEF-Govt of Malaysia

Profile Perniagaan Perkhidmatan SPA, Project Leader, 2006-2007, Ministry of Entrepreneurial & Cooperative Development

Profile Perniagaan Peralatan Pejabat, Project Leader, 2006-2007, Ministry of Entrepreneurial & Cooperative Development

Kajian Pengenalan RRP (Recommended Retail Price) dalam Penetapan Harga Runcit Barang Keperluan Pengguna., Project Leader, 2005-2005, Ministry of Domestic Trade and Consumer Affairs

Marketing and Branding in Malaysia for the Third Industrial Master Plan (IMP3), Researcher, 2004-2005, MATRADE/MITI

Kajian Profil Perniagaan Bunga, Project Leader, 1999-2000, Ministry of Entrepreneurial Development

Kajian Profil Perniagaan Hiasan Dalaman, Project Leader, 1999-2000, Ministry of Entrepreneurial Development

Identification of Business Opportunities in the Electrical Products Industry, Consultant, 1998-1998, Tenaga Nasional Berhad

Identification of Business Opportunities in the Electrical Products Industry, Consultant, 1998-1998, Tenaga Nasional Berhad

Depreciation in the Value of the Ringgit and its Impact on Selected Sectors of the Economy (Manufacturing) with Special Reference to the Bumiputera Commercial and Industrial Community, Researcher, 1998-1998, National Economic Action Council (NEAC) and Ministry of Entrepreneurial Development.

AWARDS AND RECOGNITIONS
(Name of Award), (Awarding Institution), (Year Awarded), (Level).

Anugerah Khidmat Cemerlang 1999, University of Malaya, 1999, (University)

Anugerah Khidmat Cemerlang 2006, University of Malaya, 2006, (University)

Anugerah Khidmat Cemerlang 2011, University of Malaya, 2011

Best Paper Award, Global Academy of Business and Economics Research International Conference, 2008

Best Paper Award - Best Work in Progress Paper/Outsourcing & Globalization, Academy of Global Business Advancement, 2008, (International)

Bronze Medal (The Relationship between CSR Orientation, Marketing capabilities and Organizational Performance). Invention, Innovation & Design Competition (IID Johor 2013). IID JOHOR, UiTM and Yayasan Pelajaran Johor. 2013., IID JOHOR, UiTM and Yayasan Pelajaran Johor. 2013., 2013

Invention, Innovation & Design Competition (IID Johor 2013). , Invention, Innovation & Design Competition (IID Johor), UiTM and Yayasan Pelajaran Johor, 2013

Sijil Khidmat Cemerlang 2007, University of Malaya, 2008, (University)

Sijil Khidmat Cemerlang 2008, University of Malaya, 2009

PRESENTATIONS
(Title), (Event), (Date Presented), (Organiser), (Level).
 
Poster

Orientation and Organizational Capabilities of SMEs in Malaysia, Ekspo Penyelidikan, Rekacipta & Inovasi 2006, 14 Jun 2006 to 17 Jun 2006
 
Presenter

Differentiating Services: A Study of Hotel s Brand Image., Asia Pacific Retail Conference - Sustainability and Innovation in Retailing, 14 Sep 2011 to 15 Sep 2011, Faculty of Business and Accountancy, University of Malaya; Oxford Institute of Retail Management; Ministry of Domestic Trade, Coopeartive and Consumerism & Hosei University Japan, (International)

Conspicuous Consumption: A Comparative Study between Muslim and Non-Muslin, International Islamic Marketing and Branding, 01 May 2010

Islamic banking - Capabilities, Brand and Satisfaction., 1st International Conference on Islaimc Marketing and Branding., 01 May 2010

The relationship between CSR antecedents and Organizational Learning Among Malaysin Organizations, ANZMAC 2009 - Sustainable Management and Marketing Conference, 30 Nov 2009 to 02 Dec 2009, Monash University, (International)

To Revisit or Not to Revisit Beijing- The Role of Destination Image, 9th International Joint World Cultural Tourism Conference 2008 - Cultural Tourism: Business and Management, 01 Nov 2008

Brand Equity, Customer Satisfaction and Customer Loyalty., Fifth International Business Research Conference., 26 Apr 2007 to 27 May 2007, (International)

Internal Marketing Issues in Service Organizations in Malaysia, Fifth International Business Research Conference., 26 Apr 2007 to 27 Apr 2007

Factors Influencing Purchase Preferences of Store Brand: Example from Hypermarkets in Malaysia., Second International Conference on Business and Management Research, 14 Aug 2007 to 16 Aug 2007

Market Orientation, Organisational Innovation and Organisational Performance, 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development, 10 Jul 2006 to 13 Jul 2006

Corporate Brand Image: A Malaysian Perspective, Bengkel Penyelidikan FPP, 08 Nov 2006 to 08 Nov 2006

Sustainable Competitive Advantage in SMEs: The Relationship among Strategic Orientation, Corporate Management & Performance, The 12th Asia Pacific Management Conference, 17 Nov 2006 to 19 Nov 2006
 
Others

A Comparative Study of Creative Personality Characteristics of Malaysian Entrepreneurs and Non-entrepreneurs, Asian Business Conference 2005, 14 Apr 2005 to 15 Apr 2005, (International)

SUPERVISION

 
Post Graduate Level
(Name of Degree), (Name of Candidates), (Title of Thesis), (Academic Session)

Completed

Doctoral Degree (PhD), Hashim Fadzil Ariffin, Employer Branding, 2005/2006

Masters Degree, Maryam Kashani Nazari, b)Eating Green Customer s Perception and Willingness for Adoption of Ecological Food Consumption Behaviors, A Comparative Study Between Malaysia and Singapore, 2012/2013

Masters Degree, Ng Lai Peng, A Malaysian Profile : Identification Of Fashion Followers, Brand Personalities And Price Perception Towards Online Purchase In Malaysia, 2012/2013

Masters Degree, Komala A/P Veeriah, Islamic Banking, 2012/2013

Doctoral Degree (PhD), Rosslina Ahmad Mokhtar, Organizational Commitment, 2003/2004

Doctoral Degree (PhD), Wan Khaltom Yahya, Corporate Social Responsibility- Integrated Marketing Model, 2005/2006

Doctoral Degree (PhD), Hans Peter Holts, Retailing, 1998/1999

Masters Degree, Yim Siew Mei, A Study of Consumer Purchase Intention for Green Personal Care and Cosmetic Products in Malaysia, 2011/2012

Masters Degree, Cheah Yee Nee, A Study on Consumers' Global Brand Attitudes, 2010/2011

Masters Degree, Mahsa Rahmani, Internel Marketing and Organizational Committment: Perspectives of Construction Organizations in Malaysia, 2010/2011

Masters Degree, Hong Kai Kuan, Industrial Marketing and Branding Determinants of Brand Sensitivity on Organizational Buying Decisions, 2011/2012

Masters Degree, Lim Ai Sal, How Overall Destination Image and Trip Experience Affect Tourists Behavior Intention: A Case of Kuala Lumpur, 2011/2012

Masters Degree, Parisa Afshin, Internal Marketing Factirs and Organizational Commitment, 2010/2011

Masters Degree, Rohaida Wati Jalaluddin, Barriers and Motives towards Stages of Exporting, 2009/2010

Doctoral Degree (PhD), Hasliza Abdul Halim, HR Outsourcing, 2003/2004

Masters Degree, Poovan Paramsothy, Online Shopping, 2008/2009

Masters Degree, Merina Lee P Ming, National Identity Scale & Marketing, 2008/2009

Masters Degree, Noralyn Idris, Employer Branding, 2008/2009

Masters Degree, Merina Lee P Ming, National Identity and Marketing, 2007/2008

Masters Degree, Abdul Rahim Osman, Management, 2008/2009

Masters Degree, Rohaida Wati Jalaluddin, Export Motivations & Barriers, 2007/2008

Masters Degree, Ruslin Romli, Management, 2008/2009

Masters Degree, Kong Shin Yee, Customer Perceived Quality, Relationship Quality and Business Loyalty, 2008/2009

Masters Degree, Zamri Wahid, Management, 2008/2009

Masters Degree, Zhou Jingjing, Destination Image, 2007/2008

Masters Degree, Siti Safiah Ismail, Gray Marketing, 2007/2008

Masters Degree, Tan Ching Gor, Situational Factors & Purchase Outcomes, 2007/2008

Masters Degree, Soo Mei Wan, Country Branding, 2007/2008

Masters Degree, Mohamad Nizam Abdul Manap, Management, 2006/2007

Masters Degree, Suleiman Moideen Kutty, Management, 2006/2007

Masters Degree, Choo Wee Li, Store Brand, 2006/2007

Masters Degree, Yeo Pei Chen, Country Branding, 2006/2007

Masters Degree, Foo Choi Wan, Country of Origin, 2006/2007

Masters Degree, Chook Kim Lock, Web Experience, 2006/2007

Masters Degree, Ravindther Kunju Raman, Personnel Selling, 2006/2007

Masters Degree, Helen A/P Dharmaraj, Private Label, 2006/2007

Masters Degree, Faridah Salim, Small Medium Entreprises, 2005/2006

Masters Degree, Fong Boon Yee, Women Entrepreneur, 2006/2007

Masters Degree, Nuryusmawati Mohd Yusof, Corporate Branding, 2006/2007

Masters Degree, Mozard Mokhtar, Corporate Branding, 2006/2007

Masters Degree, Syed Izzaddin Syed Jaafar, Internal Marketing, 2006/2007

Masters Degree, Ramzan Ramza Ramli, Internal Marketing, 2006/2007

Masters Degree, Syed Ahmad Muzri Syed Faiz, Retailing Experience, 2005/2006

Masters Degree, Yusmin Akma Yusoff, Small Medium Enterprises, 2005/2006

Masters Degree, Razali Mat Isa, Management, 2004/2005

Masters Degree, Lokman Hakim Ayub, Management, 2005/2006

Masters Degree, Sharizal Hashim, Brand Equity, 2005/2006

Masters Degree, Azhar Omar, Management, 2004/2005

Masters Degree, Prof Madya Dr Ananda Kumar A/L Palaniappan, Entrepreneurship, 2004/2005

Masters Degree, Yaakob Hashim, Management, 2004/2005

Masters Degree, Gunasegaran A/L Karuppannan, Management, 1998/1999

Masters Degree, Zaleha Mohd Nor, Management, 1998/1999

Masters Degree, Subramaniam A/L Veeriah, Management, 1998/1999

Masters Degree, Tan Su Luan, Management, 1998/1999

Masters Degree, Mohd Yusof Ali, Management, 1997/1998

Masters Degree, Kamaralzaman Abd Aziz, Management, 1998/1999

Masters Degree, Radzuan Abu Bakar, Management, 1998/1999

Masters Degree, Mohamed Khamir Abdul Ghani, Management, 1998/1999

Masters Degree, Rajendran Vijayakumar, Marketing, 1995/1996

Ongoing

Doctoral Degree (PhD), Lee Yoon Hoon, Cultural Consumption, 2012/2013

Doctoral Degree (PhD), Azura Hanim Hashim, Halal Food Consumption: A Comparative study between Arab Muslim and Non Arab Muslim in Australia, The United Kingdom and Malaysia, 2010/2011

Doctoral Degree (PhD), Roslan Mohamed, Customer Satisfaction & Automotive Industry, 2004/2005

Doctoral Degree (PhD), Corrinne Lee, Marketing capabilities, 2011/2012

Doctoral Degree (PhD), Choo Siew Ming, Consumer Behavior, 2011/2012

TEACHING
(Course Title), (Academic Session), (No of Student), (No of Contact Hours).


Post Graduate

International Marketing, 2004/2005(2), 61, 42

INTERNATIONAL MARKETING, 2005/2006(2), 56, 42

MARKETING, 2005/2006(1), 33, 42

MARKETING, 2006/2007(1), 65, 63

Global Marketing, 2008/2009(1), 19, 42

Marketing Management, 2008/2009(2), 75, 42

MARKETING MANAGEMENT, 2010/2011(2), 65, 42

MARKETING MANAGEMENT, 2011/2012(2), 65, 42

MARKETING MANAGEMENT, 2011/2012(1), 65, 42

MARKETING MANAGEMENT, 2012/2013(2), 70, 42

MARKETING MANAGEMENT, 2012/2013(1), 65, 42

First Degree

GLOBAL MARKETING, 2004/2005(2), 33, 56

ASAS PEMASARAN, 2004/2005(2), 42, 42

BUSINESS RESEARCH, 2005/2006(2), 155, 98

GLOBAL MARKETING, 2005/2006(1), 25, 42

SERVICES MARKETING, 2006/2007(1), 24, 42

PRINCIPLES OF MARKETING, 2006/2007(2), 289, 140

GLOBAL MARKETING, 2007/2008(2), 45, 42

Integrated Marketing Communications, 2007/2008(2), 18, 42

Services Marketing, 2008/2009(1), 27, 42

Global Marketing, 2008/2009(2), 42, 42

PRINCIPLES OF MARKETING, 2010/2011(1), 150, 84

PRINCIPLES OF MARKETING, 2010/2011(2), 150, 42

SERVICES MARKETING, 2011/2012(1), 45, 42

SERVICES MARKETING, 2012/2013(1), 55, 42

GLOBAL MARKETING, 2012/2013(2), 50, 42

SERVICES MARKETING, 2013/2014(1), 46, 42

CONSUMER BEHAVIOUR, 2013/2014(1), 49, 42

EVALUATION ACTIVITIES
(Description), (Evaluation Activity).

Empowering Small Fishermen through Marketing Strategies, Article In Journal

Factors Affecting Export Competitiveness: The Case of Malaysia. PhD., Thesis

Innovation in Distribution Channel and Firm Performance: The Case of Small and Medium Enterprises in Indonesia, Thesis

Internal Examiner, PhD. Consumer Complaint behaviour and Consumer Court: A Study of Malaysian Consumers, 2011., Thesis

Judge for Best Paper Awards, Asia Pacific Retail Conference, 2011., Article In Proceeding

Norbani Che-Ha & Amir Mahmood (Editors). Malaysian SMEs in the New Economy. Cengage Learning, Singapore., Book

Paper Reviewer, Asia Pacific Retail Conference, 2011., Article In Proceeding

CONTRIBUTION TO SOCIETY
(Contribution To Society), (Level), (Start Date), (End Date).

Panel Penilai, Anugerah Francais Terbaik Malaysia 2013 - Kategori CSR Francais Terbaik , (Country), 29-Oct-13 until 13-Dec-13

Pengurus (Organizing Manager) - 16 Bengkel/Forum/Konferen bagi Kajian Unjuran Keperluan & Bekalan Guru Serta Dasar Penempatan & Pertukaran Bagi Guru & Kumpulan Pelaksana - Kementerian Pendidikan Malaysia & Universiti Malaya., (Country), 01-Feb-13 until 31-Dec-13

Panel Penilai Best Franchise Employer - Malaysia Franchise Awards 2012, (Country), 01-Oct-12 until 30-Nov-12

Assistant Director, International Conference on Islamic Marketing and Branding. London, 20-21 November 2012., (International), 20-May-12 until 21-May-12

Deputy Chairman, Asia Pacific Retail Conference - Sustainability and Innovation in Retailing. A conference organized by University of Malaya in collaboration with Oxford Institute of Retail Management, University of Malaya, Ministry of Domestic Trade, Co-Operatives and Consumerism & Hosei University, Japan. Petaling Jaya, 14 15th September 2011., (International), 14-May-11 until 15-May-11

Reef Breeding Project (UM - Panasonic), Pulau Tenggol, 21 24 June, 2005., (State), 21-Jun-05 until 24-May-05

Workshop, Pemasaran Produk Koperasi September 18th, 2004, (Country), 18-Sep-04

National Economic Action Council (NEAC) and Ministry of Entrepreneurial Development. Depreciation in the Value of the Ringgit and its Impact on Selected Sectors of the Economy (Manufacturing) with Special Reference to the Bumiputera Commercial and Industrial Community. 1999, (Country), 01-Jan-99 until 01-Dec-99